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Developing content for the customer journey

Columnist Bobby Lyons explains why SEOs must move away from “SEO content” and start thinking about content that meets users’ needs throughout the buyer journey. The post Developing content for the customer journey appeared first on Search Engine Land. Please visit Search Engine Land for the full article. Please click ...

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Search in Pics: Google future London office, teaBOT & interesting ceiling

In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more. Relaxing spot at Google’s Belgium office: Source: Instagram a TeaBot… Please ...

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Marshall McLuhan Google doodle pays tribute to ‘The medium is the message’ media theorist

In his 1962 book “Understanding Media,” McLuhan argued that the way people receive information is more important than the information being received. The post Marshall McLuhan Google doodle pays tribute to ‘The medium is the message’ media theorist appeared first on Search Engine Land. Please visit Search Engine Land for ...

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How I finally broke my Facebook addiction

A few weeks ago, I did the unthinkable: I deleted the Facebook app from my phone.  It started off as more of an experiment. I was curious if not having the app would help extend the dismal battery life of my iPhone 6S. But I was also starting to wonder ...

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Facebook Releases New Report on Video Consumption Behaviors on Facebook and Instagram

Facebook has released a new report on key video consumption stats across Facebook and Instagram Please click the link below to view full content: Source – Social Media Today: Facebook Releases New Report on Video Consumption Behaviors on Facebook and Instagram

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How to Make a Facebook Cover Video That Wows Visitors to Your Business Page

Facebook is gradually making their video Page covers available to more users – here’s how to create one for your Page. Please click the link below to view full content: Source – Social Media Today: How to Make a Facebook Cover Video That Wows Visitors to Your Business Page

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LinkedIn Releases New Report on How Employee-Shared Content Can Drive Audience Action

LinkedIn has released a new report on the content that drives action through employee advocacy.  Please click the link below to view full content: Source – Social Media Today: LinkedIn Releases New Report on How Employee-Shared Content Can Drive Audience Action

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Twitter Releases New Data on Effectiveness of Efforts to Tackle Trolls and Abuse

Twitter has released new data on the effectiveness of their efforts to stamp out trolls and abuse. Please click the link below to view full content: Source – Social Media Today: Twitter Releases New Data on Effectiveness of Efforts to Tackle Trolls and Abuse

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Debate settled: The plural of emoji is…

It’s been a big week for emoji 😎 After Monday kicked things off with the fourth annual World Emoji Day 🙌 Apple announced a new set of emojis coming to the iPhone later this year, including Woman With Headscarf and Zombie. 😮Also, Google announced its traditional “blob” emoji, which are ...

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10 Types of ‘Explainer Videos’ You Should Use [Infographic]

Video marketing is on the rise, and explainer videos are fast becoming an essential consideration. Please click the link below to view full content: Source – Social Media Today: 10 Types of ‘Explainer Videos’ You Should Use [Infographic]

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