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Sprout Insights

  • newSprout Social’s New Smart Inbox: A Better Way to Manage your Social Messages
    We’re pleased to introduce our brand new Smart Inbox, reimagined to make it easier for you to effortlessly manage your social messages — no matter the size of your team. The new Smart Inbox is…The post Sprout Social’s New Smart Inbox: A Bett…
    - 4 hours ago, 25 Sep 14, 11:03am -
  • SMW Field Guide Live!: Expert Insights From Top Community Managers
    Community managers are passionate about social media and the brands they represent, but it’s a demanding role. Continually building new relationships with people through conversations that take place 24/7 across social platforms requires you to a…
    - 23 hours ago, 24 Sep 14, 3:24pm -
  • Upgrade Your Strategy With These Little-Known Google+ Features
    Despite being labeled a “ghost town,” there are more than 300 million people on Google+ actively engaging through +1s, shares, comments, and recommendations. While it might not have the massive user base of Facebook or…The post Upgrade Your St…
    - 2 days ago, 23 Sep 14, 9:19am -
  • Everything You Need to Know About Hashtags and Pinterest Contests
    There are a lot of similarities behind social networks, but even when they offer similar feature sets, the way in which you use those tools varies from one platform to the next. This is especially…The post Everything You Need to Know About Hashtag…
    - 3 days ago, 22 Sep 14, 12:51pm -
  • Social Lets Insurance Companies Explore Their Lighter Side
    Not every brand has a highly-desired product. Consider how many times the average consumer thinks about clothing or electronics. Now consider how many times that same person thinks about life insurance. The stats would skew…The post Social Lets In…
    - 6 days ago, 19 Sep 14, 9:59am -
  • Pinterest Analytics: How They Influence More Than Just Pins
    Success with social media campaigns requires knowing what is and isn’t working on your end. Regular analysis of your performance and monitoring of social metrics can give you that knowledge. And although it’s tempting to focus on popular…Th…
    - 7 days ago, 18 Sep 14, 9:35am -
  • Strengthen Your Content Exposure With These Video SEO Tips
    Both social media and SEO contribute to the overall organic success of your digital presence. Like SEO, social media platforms increase your opportunity for exposure and connection with customers. Marketers are achieving this today through…The pos…
    - 8 days ago, 17 Sep 14, 9:00am -
  • What You Need to Know About Twitter’s E-commerce Features
    Social media dominates nearly every aspect of consumer life, and so it’s no surprise that 74 percent of buyers rely on these networks to guide their purchases. In fact, it’s been predicted that U.S. consumers…The post What You Need to Know Abo…
    - 9 days ago, 16 Sep 14, 8:59am -
  • Inside the Virality of Social Charity Campaigns
    The Ice Bucket Challenge took the world by storm this summer, and as the latest charitable effort to become a social media phenomenon, it has caught the attention of the business world. Although brands won’t…The post Inside the Virality of Socia…
    - 10 days ago, 15 Sep 14, 2:09pm -
  • Vimeo Vs. YouTube: Which Is Best for Business?
    [UPDATED 9/15/14] One of the most powerful ways a brand or business can market themselves online is by creating and promoting video assets. According to comScore data, 188.2 million people in the U.S. watched 52.4 billion…The post Vimeo Vs. YouTu…
    - 10 days ago, 15 Sep 14, 8:00am -

Convergent1

  • The Importance of Search Engine Optimization
    As most companies know, drawing customers to their websites is essential to the success of their business. Approximately 90 percent of those who shop online for goods or services locate websites through search engines. This means that search engine o…
    - 17 days ago, 8 Sep 14, 10:00am -
  • 5 Qualities Of A Successful Advertising Agency
    There are many firms in the market, which makes it somewhat challenging for business owners to choose the right advertising agency. Fortunately, there are traits that all successful advertisers have. By simply watching out for these qualities when se…
    - 56 days ago, 31 Jul 14, 10:15am -
  • Advertising Agency Tips: 5 Benefits of Writing a White Paper
    In this day and age of a variety of marketing services, it can be confusing for businesses to know what to ask of an advertising agency. However, for those of you offering a cutting edge service or good, putting together a white paper can pay off big…
    - 64 days ago, 23 Jul 14, 9:00am -
  • 4 Tips To Increase Advertising Agency Search Engine Placement
    Increasing your online visibility is key to generating sales and revenue for your business. If you own an advertising agency, you are well aware of the importance of standing out from the crowd. By following a few solid tips to increase your search e…
    - 72 days ago, 15 Jul 14, 11:06am -
  • Case Study: Essentra Pipe Protection Technologies
    Convergent1 is proud to announce the revamp of Essentrapipeprotection.com.  Formerly MSI Pipe Protection Technologies, Essentra Pipe Protection is a leading international supplier of specialty plastic, fiber, foam, and packaging components. Converge…
    - 77 days ago, 10 Jul 14, 9:33am -
  • 5 Social Media Marketing Hacks
    We were very impressed with Salman Aslam’s column on Social Media Today and wanted to follow in that spirit. He gave great tips on social media marketing for different networks including Facebook, Twitter and Google+, but what about when you need s…
    - 79 days ago, 8 Jul 14, 12:20pm -
  • 4 Reasons to Invest in Responsive Web Design Now
    We’ve previously discussed the future of SEO and Google, as well as 5 Essential Marketing Stats, and want to share in another of the most important aspects of your site: responsive web design. This is what allows your site to be found and enjoyed o…
    - 10 Jun 14, 10:03am -
  • Google Analytics Keywords Listed as “Not Provided?” Get an Explanation From our Houston Marketing Firm
    We’ve previously discussed what the numbers mean in Google’s AdWords Keyword Report and have run into another issue when using their tools for SEO research: the dreaded “not provided” entry on Google Analytics. For example, when we go into ou…
    - 2 Jun 14, 2:30pm -
  • What Google Hummingbird Means for the Future of SEO
    We’ve previously discussed vital search stats and the benefits of Google Plus and are excited about the newest addition to Google: Hummingbird. Named after the bird for its speed and accuracy, it is positioned to change the world of SEO as we know…
    - 30 May 14, 9:32am -
  • Differences Between Graph and Chart in AdWords using Houston Marketing Firm
      Anyone who has used the new version of Google AdWords may have been confused by what the numbers mean when you search for information on a single term. Hitting return on a particular term or terms brings up a graph with blue columns and chart with…
    - 28 May 14, 3:27pm -

Social Media Today

  • newSandy Carter's 6 Social Business Lessons to Learn from Candy Crush
    An avid gamer, at least when it comes to Candy Crush, IBM's Sandy Carter saw analogies about social media leadership while gaming, and came away with some thought-provoking social business lessons that she shared at The Social Shake-Up 2014.
    - 8 hours ago, 25 Sep 14, 10:36pm -
  • new2 Bad Facebook Posts and 2 Good Ones
    A few examples that can help you understand what makes a good or a bad Facebook post.
    - 5 hours ago, 25 Sep 14, 10:00am -
  • newSocial Media: What It Knows About You
    Social media membership is for free but there’s a cost to pay if you do not pay close attention to the information that can be stolen from you. Is social media in this aspect boon or bane? You decide.
    - 7 hours ago, 25 Sep 14, 8:00am -
  • newFacebook Makes Bold Power Play Against Google with Atlas
    According to recent reports, Facebook could soon surpass Google in terms of its remarketing capabilities with the launch of its Atlas advertising platform. Here's how Facebook is putting Google under pressure.
    - 8 hours ago, 25 Sep 14, 7:00am -
  • new7 Engagement Strategies for Facebook
    Engagement strategies for Facebook business pages that will connect you to your community without paying for promoted posts or Facebook ads.
    - 8 hours ago, 25 Sep 14, 7:00am -
  • Gender vs. Generational Divide Tops Findings from the Social Consumer Study
    Don Bulmer and I are thrilled to share the findings of our latest study, The Social Consumer, and we think this is the most exciting one yet! We researched the factors that inform, impact and shape trust, loyalty and preferences of the digitally con…
    - 9 hours ago, 25 Sep 14, 6:00am -
  • The Diagnosis and Treatment of Social Media Fatigue
    Are you in the social networking doldrums? Does the idea of posting content on social media sites fill you with dread instead of excitement? Social fatigue eventually happens to everyone but with a little effort you can get your social mojo back.
    - 9 hours ago, 25 Sep 14, 6:00am -
  • Cleaning Up Social Media Messes: What You Can Learn from DiGiorno
    No brand wants to be associated with negative events ripped from the headlines, but sometimes a well-meaning social media manager gets it wrong. A few weeks ago, DiGiorno Pizza got it really wrong with the "#WhyIStayed You Had Pizza" tweet. Fortunate…
    - 9 hours ago, 25 Sep 14, 5:30am -
  • 5 Surefire Digital Marketing Strategies
    Digital marketing is essential for the success of businesses of any size. Competitors and prospects constantly spend time on the Internet, making digital marketing the only way to keep ahead in the game.
    - 10 hours ago, 25 Sep 14, 5:00am -
  • How to Find the Best Days and Times to Post on Social Media [INFOGRAPHIC]
    Find out the best days and times to post on social media, and then take action and find out your optimum time to post on Facebook.
    - 10 hours ago, 25 Sep 14, 5:00am -
  • Facebook News Feed Algorithm: Don't Click Bait, Unless You're Shady
    On August 25, 2014, Facebook announced it would “weed out stories that people frequently tell [them] are spammy.” So, great for me, you, and 1.3 billion Facebook users today. But how will this change impact brands and marketers?
    - 10 hours ago, 25 Sep 14, 5:00am -
  • 4 Ways Hotels Can Leverage Instagram for Marketing
    Image-driven platforms such as Instagram have given brands excellent opportunities to show the amazing product or service they offer. Hotels are a great example of businesses that can benefit tremendously from these platforms because they can capture…
    - 11 hours ago, 25 Sep 14, 4:00am -
  • Marketing at the Speed of Life: Engaging Consumers When, Where, and How They Want
    Welcome to another Social Media Today webinar as part of the Best Thinker webinar series: "Marketing at the Speed of Life: Engaging Consumers When, Where, and How They Want." Here's a recap if you missed it.
    - 11 hours ago, 25 Sep 14, 4:00am -
  • Are You Making These LinkedIn Social Selling Mistakes?
    If you’re making any of these LinkedIn mistakes, stop yourself before you alienate your prospects. Social selling is great for top-of-the-funnel engagements, but only if done correctly!
    - 12 hours ago, 25 Sep 14, 3:00am -
  • Beyond Engagement: Why Advocacy Is Always About the People
    This week, major international retailer and British market leader Tesco PLC revealed a $400-million black hole in its profit forecast. What I saw was a business that, in times of trouble, hasn’t had the public support of the people who matter most…
    - 12 hours ago, 25 Sep 14, 3:00am -
  • 25 Ways to Engage Your Social Media Following
    If you have a company, product, or service to promote, then social media can be your best friend forever. Think of it like taking over the world—not in a bad way like Darth Vader or loom bands. People love to use social media.
    - 12 hours ago, 25 Sep 14, 3:00am -
  • Making the Case for Content Moderation
    "Your submission awaits moderation." Whether you manage an online community or you’ve contributed to a website, you’re probably familiar with that phrase. The majority of websites accepting comments, images, and videos from users have a review me…
    - 13 hours ago, 25 Sep 14, 2:00am -
  • How to Leverage Knowledge on Social Media
    Most of the times you will take your knowledge for granted. There might even be moments that you doubt whether you really know enough. And may be even worse, you might overlook what you can use your knowledge for in your day-to-day business life.
    - 14 hours ago, 25 Sep 14, 1:00am -
  • 3 Qualities of People Who Drive Transformative Change
    At INBOUND in Boston I had the pleasure of hearing Malcolm Gladwell. According to him, people who drive transformation share three traits: courage, ability to reframe the problem, and a sense of urgency.
    - 22 hours ago, 24 Sep 14, 5:04pm -
  • 4 Ways Quality Content Improves SEO Rankings
    To improve search rankings for content, it is no longer good enough to concentrate on the number of links or keywords; quality content is key. Here are some helpful highlights from the SearchMetrics Report, Ranking Factors Study 2014.
    - 23 hours ago, 24 Sep 14, 3:57pm -
  • 5 Mistakes to Avoid on Your LinkedIn Profile
    Most people have a Facebook friend who is constantly spouting aggressive and ill-informed propaganda, sending Candy Crush requests every 6 hours, and sharing videos with “You won’t BELIEVE what happens next!!” in the description. Who wants to b…
    - 1 day ago, 24 Sep 14, 10:00am -
  • Use Hashtags Effectively for Greater Branding Benefits
    Hashtags can increase user engagement, improve brand visibility, and help ensure that your Twitter marketing and social marketing campaigns enjoy the greatest success. If you only occasionally litter an unresearched and untested hashtag in your tweet…
    - 1 day ago, 24 Sep 14, 10:00am -
  • How to Turn Customer Data into a Goldmine
    Some of the most successful companies use customer data to build relationships. With such information, companies can tell which products are in great demand and which ones are not.
    - 1 day ago, 24 Sep 14, 10:00am -
  • Video Is Eating the World [INFOGRAPHIC]
    There's no denying video is the most dominant medium when it comes to reaching your audience, and it's only set to get bigger.
    - 1 day ago, 24 Sep 14, 9:00am -
  • Simple Things to Know Before You Conduct an A/B Test
    It's important that your marketing campaign be spot on from the very beginning, but it's even more important for it to evolve along your website and audience. A/B testings are the perfect tool to understand what techniques matter.
    - 1 day ago, 24 Sep 14, 8:00am -

SocialTimes

  • newWhere Are Marketers Planning to Spend Their Holiday Budgets? [Infographic]
    As the holiday season approaches, marketers are gearing up for their campaigns. Just like the pumpkin spice must flow, so must the marketing dollars. A new infographic from Offerpop makes a few predictions about 2014 holiday marketing trends.Holiday…
    - 1 hour ago, 25 Sep 14, 1:50pm -
  • newMillennials Are More Engaged With Politics Online Than Any Other Demographic
    Millennials can be a hard demographic to nail down when it comes to marketing. We know that as a demographic, they enjoy user generated content, and video seems to be pretty appealing, but because the definition of the generation is so broad, hard d…
    - 2 hours ago, 25 Sep 14, 12:50pm -
  • newHow to Add Your Thermostat as a Friend [Infographic]
    Despite the fact that it may bend a little and maybe isn’t so great at making phone calls, your smartphone does make it easier to communicate in almost any other way. You can even start a conversation with your home.Utopia Management, a property m…
    - 3 hours ago, 25 Sep 14, 11:50am -
  • newEllo Sees Surge of Interest in Ad-free Social Networking
    Ello, the ad-free social network, has attracted a surge of interest in the last week. Created by Kidrobot founder Paul Budnitz, the site is still in beta and is currently invite-only, but it cracked Google’s top 10 hot trends list on Wednesday,…
    - 4 hours ago, 25 Sep 14, 10:40am -
  • newSocial Media Newsfeed: iPhone Problem Dubbed #Bendgate | Mobile Ads
     Click here to receive the Morning Social Media Newsfeed via email.Apple iPhone Rollout Marred By ‘Bendgate,’ Dropped Cell Service (Reuters)Two new Apple products hit speed bumps on Wednesday: iPhone 6 Plus buyers discovered their phones can b…
    - 8 hours ago, 25 Sep 14, 7:00am -
  • Vevo Adds New Shows to Its Original Programming
    Vevo is stepping up this fall by launching its biggest original content offering to date.The online music-video streaming service announced in a blog post that the programming contains more than 100 new episodes covering “music, fashion, lifestyl…
    - 23 hours ago, 24 Sep 14, 4:05pm -
  • Why Millennials Ignore Security Protocols at Work
    Data security is widely regarded as the number one concern for companies. Consumers are worried about their data and IT professionals are concerned about the cloud. Still, millennial employees in particular, seem to lag behind in security adoption,…
    - 1 day ago, 24 Sep 14, 2:20pm -
  • When a Kickstarter Goes Bust
    Within the crowdfunding model, there are essentially two ways to go; Kickstarter or Indiegogo. If you’re happy to receive partial funding, Indiegogo is the best choice. We’ve seen in the past what can happen when a campaign creator didn’t deli…
    - 1 day ago, 24 Sep 14, 1:05pm -
  • Yik Yak Bomb Threats Raise Concern About Anonymous Apps
    From a business major at the University of Southern Mississippi to a 15-year-old high school student in New York, the last week has seen a number of incidents where statements made on the anonymous social media app Yik Yak have prompted police…
    - 1 day ago, 24 Sep 14, 11:50am -
  • Pinterest Expands Efforts to Connect With Publishers
    It’s already been a busy week for Pinterest, but the changes for the site are just beginning. On Monday, the San Francisco-based social media network welcomed Robert Macdonald, formerly of Google, to head up a new media relations team. Yesterday,…
    - 1 day ago, 24 Sep 14, 10:37am -

The Next Web

  • newA roadtrip with the iPhone 6 Plus: Is this the ideal phone for traveling?
    Following on from my first impressions of the iPhone 6 Plus on launch day, here are some thoughts based on using Apple’s mega-phone during a four-day trip away from home this week. With its big screen and purportedly great battery life, is this th…
    - 48 mins ago, 25 Sep 14, 2:03pm -
  • newTop 20 reasons why startups fail: Report
    At the start of the year, CB Insights gathered a collection of over 100 “startup failure post-mortems” which explained why the companies didn’t succeed. Written predominantly by startup founders, they offered a glimpse of the harsh realities of…
    - 51 mins ago, 25 Sep 14, 2:00pm -
  • newApple says only 9 customers have complained about bent iPhones
    After a flurry of reports of new aluminum iPhones 6 Plus getting bent while in pockets, Apple tells CNBC Tech that only nine customers have actually complained about the issue and that bending isn’t normal under everyday use. Apple also told CNBC…
    - 1 hour ago, 25 Sep 14, 1:36pm -
  • newTwitter CEO Dick Costolo finally has a Verified account
    Dick Costolo has been Twitter’s chief executive since October 2010, but until now his account on the behemoth social network wasn’t Verified. Well, today that’s finally changed. If you head over to his profile page, you’ll now see the iconi…
    - 2 hours ago, 25 Sep 14, 12:34pm -
  • newInstagram adds front camera support to its Hyperlapse app
    Instagram has released an update to its Hyperlapse app for iOS that will let you create timelapse videos using your front-facing camera. We’re not seeing the change log on the App Store just yet, but the update has shown up on our phones. The fe…
    - 3 hours ago, 25 Sep 14, 12:17pm -

Search Engine Land

Matt Cutts

German / Google Webmaster Central Sprechstunden-Hangout auf Deutsch
German / Google Webmaster Central Sprechstunden-Hangout auf DeutschDonnerstag Mittag gibt's hier wieder ein Google Webmaster Central Hangout auf Deutsch* *Thema:* Fragen koennt ihr hier auf der Event-Seite erfassen. Ich bin offen fuer alles Googl…
- 9 hours ago, 25 Sep 14, 6:11am -
English/Hindi Google Webmaster Central office-hours hangout
English/Hindi Google Webmaster Central office-hours hangoutAll Indian Webmasters are invited to join us for a Webmaster Central hangout at 3 PM tomorrow :) Add your questions to this event page, this session is open to anything webmaster related…
- 9 hours ago, 25 Sep 14, 5:52am -
German / Google Webmaster Central Sprechstunden-Hangout auf Deutsch
German / Google Webmaster Central Sprechstunden-Hangout auf DeutschDonnerstag Mittag gibt's hier wieder ein Google Webmaster Central Hangout auf Deutsch* *Thema:* Fragen koennt ihr hier auf der Event-Seite erfassen. Ich bin offen fuer alles Googl…
- 1 day ago, 24 Sep 14, 11:33am -
ウェブマスター オフィスアワー 8 月 28 日 (Webmaster Office Hours in Japanese)
ウェブマスター オフィスアワー 8 月 28 日 (Webmaster Office Hours in Japanese)This is a Webmaster Office Hour in Japanese. For Hangouts in other languages, please see our Office Hours schedule in our Google Webmasters page. https:/…
- 1 day ago, 24 Sep 14, 4:32am -
English Google Webmaster Central office-hours hangout
English Google Webmaster Central office-hours hangoutJoin us for a *Google Webmaster Central office hours hangout* :) Add your questions to this event page, this session is open to anything webmaster related like crawling, indexing, mobile sites,…
- 2 days ago, 23 Sep 14, 8:01pm -
English Google Webmaster Central office-hours hangout
English Google Webmaster Central office-hours hangoutJoin us for a *Google Webmaster Central office hours hangout* :) Add your questions to this event page, this session is open to anything webmaster related like crawling, indexing, mobile sites,…
- 2 days ago, 23 Sep 14, 8:36am -

Gary Vaynerchuk

#AskGaryVee Episode: 3 Small Businesses with Itsy Bitsy Cash
#AskGaryVee Episode: 3 Small Businesses with Itsy Bitsy CashEpisode three already! This time around I'm talking about what my father taught me about building businesses. I also talk about the future, building local st...From:Gary VaynerchukVie…
- 15 hours ago, 24 Sep 14, 11:27pm -
#AskGaryVee Episode 21: Video Views, App Marketing, and Time Management
#AskGaryVee Episode 21: Video Views, App Marketing, and Time ManagementQOTD: 1) How do you like your iPhone 6? 2) What do you think about the Ali Baba IPO? I love it when a random question leads me back to my core value: Create...From:Gary Vayn…
- 17 hours ago, 24 Sep 14, 9:48pm -
#AskGaryVee Episode 9: Ice Bucket Billionaire
#AskGaryVee Episode 9: Ice Bucket BillionaireQOTD: Who in your family inspires you the most? Today we a very special episode of The #AskGaryVee show. I've been holding off on the ALS Ice Bucket Challen...From:Gary VaynerchukViews:35019 2…
- 18 hours ago, 24 Sep 14, 8:40pm -
#AskGaryVee Episode 18: The Ultimate Drug
#AskGaryVee Episode 18: The Ultimate DrugQOTD: What do you think of the new http://garyvaynerchuk.com ?? #TIMESTAMPS 0:35 - What media do you consume? 02:33 - Should I still pursue marketing? 04:15...From:Gary VaynerchukViews:20201 136r…
- 19 hours ago, 24 Sep 14, 7:43pm -
#AskGaryVee Episode 13: I Don't Know!
#AskGaryVee Episode 13: I Don't Know!QOTD: What YouTube star would you like to see me make a video with? #TIMESTAMPS 00:20 - What's the fastest way someone can piss you off? 01:12 - How do I us...From:Gary VaynerchukViews:35330 188ratin…
- 19 hours ago, 24 Sep 14, 7:41pm -
#AskGaryVee Episode 19: Prepare for War!
#AskGaryVee Episode 19: Prepare for War!QOTD: Can we make a deal? I want to get my show distribution, and I want to talk to YOU about getting it on your blog. HEY LURKERS! Yes I'm talking to you. M...From:Gary VaynerchukViews:39938 174r…
- 22 hours ago, 24 Sep 14, 4:28pm -

AllFacebook

AllTwitter

Quick Sprout

  • How Much Is Cart Abandonment Costing You?
    If you had to guess, what would you say cart abandonment costs you each year? Maybe 10%, 30%, or 50% of your revenue? It’s actually a lot more than that. Sixty-eight percent of shoppers will abandon your shopping cart. So, how do you reduce your…
    - 13 days ago, 12 Sep 14, 10:00am -
  • How to Write Blog Posts That Generate Leads
    Do you know why I started blogging back in 2006? It was to generate leads for my consulting company. And boy, did it work well. It worked so well that for every three blog posts I wrote, I generated one new customer that paid $5,000 a month for one y…
    - 15 days ago, 10 Sep 14, 10:00am -
  • How I’ve Built 5 Multimillion-Dollar Software Companies
    Over the years, my co-founder and I have created three software companies: KISSinsights, KISSmetrics, and Crazy Egg. All three companies generate well over a million dollars in revenue and continue to grow at a rapid pace. In addition to building thr…
    - 17 days ago, 8 Sep 14, 10:00am -
  • Which Social Media Platforms Are Best Suited for Your Business?
    With all the social media sites available today, which ones should you leverage? In an ideal world, you would use them all. As a small business, however, you don't have enough time and money to do so. With your limited resources, which social media p…
    - 20 days ago, 5 Sep 14, 10:00am -
  • 7 Lies About Social Media Marketing You Probably Believe
    Social media has been around for years, so it should be easy to figure out how to leverage it, right? In part it is true, but things get complicated by all the misinformation circulating about social media marketing. From leveraging tactics to trac…
    - 22 days ago, 3 Sep 14, 10:00am -
  • 3 Content Creation Strategies That Will Help You Prosper
    Did you know that 90% of the information your brain receives is visual? Or that blog posts with images tend to get 94% more views? Using images isn’t the only strategy you can employ to get more traffic. Increasing your word count can help too.…
    - 27 days ago, 29 Aug 14, 10:00am -
  • 7 Strategies That’ll Actually Drive You More Social Media Traffic
    Just like most marketers, I have my bag of tricks - ones that I’ve been leveraging that most people have not. I still use them because they work extremely well. So, what’s in this bag of tricks? As you read on, know that these tactics will work…
    - 29 days ago, 27 Aug 14, 10:00am -
  • Why Your Corporate Blog Is Going to Fail and How You Can Fix It
    Why would you start a corporate blog? Chances are it’s to communicate with your customers, build your brand, or generate sales. If your blog isn’t helping you with one of those 3 things, you’re wasting your time. From the outside, it looks like…
    - 31 days ago, 25 Aug 14, 10:00am -
  • How to Optimize Conversions for the 3 Major Website Types
    Chances are your website is designed to either generate leads, produce sales, or get users to sign up. Depending on the type of website you have, the methods you use to increase your conversions will vary. To help you boost your conversions, I have c…
    - 34 days ago, 22 Aug 14, 10:00am -
  • Is It Worth Responding to Blog Comments?
    You’ve seen me respond to thousands of comments, but is it really worth it? To date, I’ve responded to 50,696 comments on Quick Sprout and a few thousand more across the web. On average, it takes me just over a minute to read each comment and th…
    - 36 days ago, 20 Aug 14, 10:00am -
  • Does Infographic Marketing Still Work? A Data Driven Answer
    I used to be a big fan of leveraging infographics to grow my traffic and brand. Why? Because it used to provide exceptional results. The results were so great that when we started releasing infographics on the KISSmetrics blog in 2010, it helped us…
    - 38 days ago, 18 Aug 14, 10:00am -
  • How to Effectively Use Remarketing to Increase Your Revenue
    Can you guess what my favorite form of advertising is? It isn’t pay per click or banner ads. It’s actually remarketing. "Why?" you may ask. Because remarketing is the easiest way to get people to come back to your site and complete the purchase…
    - 41 days ago, 15 Aug 14, 10:00am -
  • What Type of Images Should You Use Within Your Blog Posts?
    From stock photography to graphs, charts, and infographics, the types of images you can use to illustrate your blog posts are numerous. The question is: what types of images should you use? I decided to analyze 41 blogs within different industries t…
    - 43 days ago, 13 Aug 14, 10:00am -
  • Ever Tell Yourself That Your Startup is Going to Make It Instead of Facing the Truth?
    I know I’ve been there before and, sadly, more than once. Chances are you are going to be there too. Why? Sometimes solving problems and executing fast isn’t enough. It doesn’t matter how smart you are. The biggest factor in a startup's success…
    - 45 days ago, 11 Aug 14, 10:00am -
  • 8 Ways to Improve the Usability of Your Website
    Marketing isn’t just about driving traffic to a website. It also incorporates design and usability. Just think of Apple. Its computers and products wouldn’t be as popular as they are today if they weren’t beautiful and, more importantly, usabl…
    - 48 days ago, 8 Aug 14, 10:00am -
  • 7 Marketing Tactics That Increased My Growth by 679%
    What’s the number one quality a good marketer needs to have? It's not a specific skill such as being good at SEO or conversion optimization. A good marketer needs to be creative. Why? Because all of the normal marketing tactics that everyone know…
    - 50 days ago, 6 Aug 14, 10:00am -
  • What I Learned About Guest Posting From Blogging at Entrepreneur Magazine, TechCrunch, and Mashable
    I’ve had my content featured all over the web, ranging from sites like Business Insider and Entrepreneur Magazine to niche blogs like Copyblogger and Search Engine Land. Some of my posts did extremely well, while others didn’t do as well as I wa…
    - 52 days ago, 4 Aug 14, 10:00am -
  • How to Increase Your Instagram Engagement by 182%
    You may know Instagram as the place for sharing selfies, but it is one of the fastest growing social media platforms with over 200 million users. It gets 15 times more user engagement than Facebook and 40 times more engagement than Twitter. So, how c…
    - 55 days ago, 1 Aug 14, 10:00am -
  • 7 Lies About SEO You Probably Believe
    SEO has been around for so many years that it should be easy to figure out what you should and shouldn’t do, right? I wish that were the case! The thing about SEO is that it's constantly evolving. Not only does that mean a lot of the old informatio…
    - 57 days ago, 30 Jul 14, 10:00am -
  • Need Traffic? Here’s a Simple Strategy to Woo Bloggers and Win Their Readers Over
    Do you want to get your articles published on sites like Forbes, Huffington Post, or Entrepreneur Magazine? Of course, you do. It's a great way to gain traffic and generate sales. So, what are you waiting for? I know what you are thinking: "It’s e…
    - 59 days ago, 28 Jul 14, 10:00am -
  • How to Build Brand Awareness for Your Business
    You have many options when it comes to marketing your business. Naturally, you might be wondering where you should start or what channels you should use to achieve the best results, right? Sadly, there is no one answer because it varies from bus…
    - 62 days ago, 25 Jul 14, 10:00am -
  • 7 Content Marketing Lessons Learned from Losing 225,418 Visitors a Month
    During its peak, the KISSmetrics blog received 768,766 visitors a month and was growing at a rapid pace. Can you guess what our monthly traffic is now? We get 543,348 visitors, which means our traffic is down by a whopping 225,418 visitors. Some of…
    - 64 days ago, 23 Jul 14, 10:00am -
  • Why You Shouldn’t Hire a Marketing Consultant
    I started out in my career as a marketing consultant, and I was so good at driving traffic to websites that I was able to grow my agency to millions of dollars a year in revenue. To this day, even though I’m a software entrepreneur, I still get bom…
    - 66 days ago, 21 Jul 14, 10:00am -
  • The 6 Elements of a Powerful Blog Post
    You already know that blogs are popular and that you should have one. But do you know what makes a great blog post? Sure, you’ve heard of things like having great educational content, but there must be more to writing a winning blog post than that,…
    - 69 days ago, 18 Jul 14, 10:00am -
  • The Complete Guide to Building Your Personal Brand
    Do you know what separates me from other entrepreneurs? No, it’s not that I am smarter or work harder. A lot of entrepreneurs have those characteristics. It’s that I have a much bigger personal brand. You don’t want to build your personal bran…
    - 71 days ago, 16 Jul 14, 10:00am -

Moz

  • The 2014 #MozCon Video Bundle Has Arrived!
    Posted by EricaMcGillivrayYour advanced course, the videos from MozCon 2014, is finally here. Whether you're looking for the latest dive into SEO, wondering what you should be doing with mobile, or figuring out how to step up your PR, the MozCon…
    - 20 hours ago, 24 Sep 14, 7:13pm -
  • Broken Link Building Bible: The New Testament
    Posted by russviranteIt was a little over a year ago that I first wrote the "Broken Link Building Bible" and it seemed like it was time for an update. If you haven't had a chance yet, please head over to the original, as most of it is still highly re…
    - 2 days ago, 23 Sep 14, 7:16pm -
  • A Content Strategy Template You Can Build On
    Posted by Isla_McKettaPicture it. A room full of executives from a company you never thought you could land as a client. They're so engaged in what they are saying that they're leaning forward in their chairs. The CEO looks poised to ask a question…
    - 3 days ago, 22 Sep 14, 7:15pm -
  • Searchmetrics Ranking Factors 2014: Why Quality Content Focuses on Topics, not Keywords
    Posted by searchmetricsSearchmetrics recently launched their yearly Ranking Factors Study that bases numbers on rank correlation and averages of top 10 SEO rankings, and this year's analysis shows that content on top-performing sites is much more…
    - 4 days ago, 21 Sep 14, 7:15pm -
  • How Google is Connecting Keyword Relevance to Websites through More than Just Domain Names - Whiteboard Friday
    Posted by randfishWe're seeing Google continue to move beyond just reading pages, instead attempting to truly understand what they're about. The engine is drawing connections between concepts and brand names, and it's affecting SERPs. In today's Whit…
    - 7 days ago, 18 Sep 14, 7:18pm -
  • Outdated SEO Concepts People Still Think are Reality
    Posted by katemorrisIt's on the internet, so it's true.The bane of the existence of all search marketers is old or incorrect information given to clients at any point in time that they still hang on to. This post was inspired by an interactio…
    - 8 days ago, 17 Sep 14, 7:21pm -
  • Ways to Proactively Welcome Women Into Online Marketing
    Posted by EricaMcGillivrayA lot of my life's work has been focused on increasing the visibility of women and other minorities in male-dominated professional fields. I'm not here to give you an intersectional Feminism 101 lesson or explain to you th…
    - 9 days ago, 16 Sep 14, 7:22pm -
  • How to Combine Screaming Frog Data with Google Analytics Data
    Posted by IamoldskoolThis post was originally in YouMoz, and was promoted to the main blog because it provides great value and interest to our community. The author's views are entirely his or her own and may not reflect the views of Moz, Inc.I lov…
    - 10 days ago, 15 Sep 14, 5:52pm -
  • 5 Hacks for Creating and Promoting the Right Content
    Posted by Paddy_MooganIn my last post on Moz a few weeks ago, I talked about the idea of paying to promote your content using social channels. Today I actually want to go a step backwards in the process and talk about content creation. 1. How to…
    - 11 days ago, 14 Sep 14, 7:16pm -

KISSmetrics

  • newHow to Use Text Messages to Retain Users
    What if I told you there was one message you could send right now that your users were almost guaranteed to read? What if I also told you this message could help you retain users? You’d say spill it already. Fine. The good news is, it isn’t anyth…
    - 2 hours ago, 25 Sep 14, 12:43pm -
  • Three Risky Ecommerce Techniques That Could Actually Increase Your Conversions
    In order to improve your ecommerce conversions, you might need to take some risks. Here are three techniques that might seem foolish, but which could actually produce a massive improvement in your conversion rates. 1. Use a popup. What’s the first…
    - 1 day ago, 24 Sep 14, 12:29pm -
  • How to Use KISSmetrics to Improve an E-commerce Checkout Funnel
    One of the great things about KISSmetrics is that it helps you continually optimize your business. From revenue reports that tell you which ad campaigns bring the most customers to cohort reports that track critical metrics like login retention over…
    - 2 days ago, 23 Sep 14, 2:06pm -
  • 5 Quick Pointers for Email List Segments You Can Use Right Now
    You’re short on time, but not on projects, right? Email segmentation can seem like just another task on a long list of low-priority items. Maybe you’re segmenting your email list, and maybe you have no idea what that means. Perhaps you’re under…
    - 3 days ago, 22 Sep 14, 7:35pm -
  • 5 Myths About App Store Optimization
    Hang on to your brain. I’m going to throw some numbers at you. Apps are a big business. Really big. App sales are a $25 billion industry, as reported by WSJ. This doesn’t account for the broader revenue generated by other industries that are part…
    - 3 days ago, 22 Sep 14, 12:31pm -
  • Four Words of Ecommerce Wisdom That Will Waste Your Time
    A lot of ecommerce advice is useless. I’ve experienced an uphill battle trying to persuade ecommerce retailers to forsake these cherished bits of “wisdom.” You can take these bits of advice, and toss them to the winds. I predict that once you d…
    - 6 days ago, 19 Sep 14, 11:13am -
  • How to Get Users to Share Social Data with You
    Another day, another user data controversy. Facebook’s recent roll out of its new messenger app provoked a flurry of headlines ranging from Is Facebook’s Messenger App Evil? to the more measured Don’t Freak Out About the Facebook Messenger App.…
    - 7 days ago, 18 Sep 14, 10:51am -
  • The Foundation of KISSmetrics: People, Events, and Properties
    The best way to get started with KISSmetrics is to understand people, events, and properties. People are the actual people (not pageviews) who visit your site, events are any important actions they take, and properties are any additional information…
    - 8 days ago, 17 Sep 14, 11:00am -
  • 7 Experts Tell You How To Create Winning Marketing Surveys
    All great marketing starts with a deep understanding of your customer. If you don’t have that, it’s nearly impossible to create campaigns that will resonate with your target market. This might seem obvious, but it’s easy to get lost in the dail…
    - 9 days ago, 16 Sep 14, 12:39pm -
  • Your Guide to Unleashing Killer Content Marketing on LinkedIn
    Content marketing got a major boost with LinkedIn’s publishing platform. Over the past few weeks, LinkedIn has gradually rolled out a way for users to publish their own content. In this era of content-driven marketing, LinkedIn’s publishing platf…
    - 10 days ago, 15 Sep 14, 11:45am -
  • Surprising Mobile Ecommerce Statistics that Will Change the Way You Do Business
    Hang on to your socks. If you care about ecommerce, you’re about to get a rude statistical awakening. Mobile shopping is huge. And if you’re not doing something about it right now, you’re going to miss the bus. Today, the name of the game is mo…
    - 13 days ago, 12 Sep 14, 11:37am -
  • The Top 10 Ways To Re-Engage Dead Email Subscribers
    Seth Godin believes that “marketing is a contest for people’s attention.” Unfortunately, it is a contest that most email marketers are not winning. While many email marketers set up permission-based email lists, an average of 60% of the lists a…
    - 14 days ago, 11 Sep 14, 12:44pm -
  • Advanced Twitter Marketing Techniques That Will Help Your Twitter Account Take Off
    We’ve all read those same old Twitter marketing techniques: use hashtags, speak with your followers, listen more than you talk, and a host of others that are all too obvious after using the service for more than a few days. I’m going to skip past…
    - 15 days ago, 10 Sep 14, 1:07pm -
  • How to Overcome the Content Distribution Hurdle: Lessons from Someone Who Had No Idea What They Were Doing
    We all know that the golden rule to content marketing is “provide value.” Many people don’t realize this is just the first part of a two-part rule. The second part is “deliver your content to the people who will find it valuable.” With the…
    - 16 days ago, 9 Sep 14, 1:22pm -
  • How to Appropriately Promote Yourself on YouTube
    Most people don’t think about YouTube the same way they do Twitter, Facebook, or Google+. It’s less a “social media” site and more a get-your-cat-video-fix site. But that’s missing the point of YouTube. I think that YouTube is an untapped o…
    - 17 days ago, 8 Sep 14, 12:38pm -
  • Beets, an Awesome Lunch Box and Social Recommendations from Friends
    Photo by Stacy, Flickr Creative Commons “Eat your beets.” That’d be mom talking to her son Zack. Zack doesn’t like what he sees. These round globs are red. Dark red. They appear to be bleeding. His mother says, “You’ll love them. Trust me…
    - 20 days ago, 5 Sep 14, 10:57am -
  • 18 Resources to Help You Become Amazing At User Acquisition
    An effective user acquisition strategy is the holy grail for many marketers, whether it be a mix of channels that generate a constant flow of new users at a sustainable cost or a clever tactic that gives a new product a boost in users in a short peri…
    - 21 days ago, 4 Sep 14, 12:07pm -
  • It’s Summertime . . . ’Tis the Season to Prep Your E-Commerce Site for the Holidays
    It’s summer in the city . . . and everywhere else for that matter. And you know what that means. Backyard barbecues. Roasting marshmallows over an open fire. Swimming, sunning, surfing. Beach volleyball. Biking. Hiking. Catching a few winks in your…
    - 22 days ago, 3 Sep 14, 6:06pm -
  • The Anatomy of Web Content That Gets Read and Shared
    You know engaging content is important. But no matter how often you update your website or post new blogs, nothing seems to increase traffic to your site. Since everything from word choice to formatting and structure has an impact on whether or not s…
    - 22 days ago, 3 Sep 14, 11:44am -
  • Two of The Best Pay-Per-Click Advertising Hacks
    The pay-per-click advertising landscape is constantly changing and is becoming more important for businesses to understand than ever. Google alone adds hundreds of new features each year, not to mention the dozens of other emerging and existing PPC p…
    - 23 days ago, 2 Sep 14, 6:35pm -
  • How to Use Social Media to Drive Traffic for B2B Companies
    A lot of B2Bs stink at social media. But in today’s social media-saturated environment, B2Bs can’t afford to stink. For some reason, B2B companies have lagged behind B2Cs in both the adoption of social media and using it effectively. Here are fiv…
    - 23 days ago, 2 Sep 14, 11:50am -
  • How to Build Your Audience on YouTube
    If I had a dollar for every time someone told me they wanted a viral video, I’d be rich. But here’s the problem… A viral video is not a win for a brand. It’s just an amazing video. It’s a unique thing unto itself and has little to do with a…
    - 25 days ago, 31 Aug 14, 12:37pm -
  • 12 Things You Can Do Today to Get Your Mobile Strategy off the Ground
    According to the Federation of Small Businesses, SMEs (small and medium enterprises) have embraced mobile/social advertising. However, only a small percentage of them view mobile apps as a significant opportunity to break out from the clutter. One of…
    - 26 days ago, 30 Aug 14, 10:22am -
  • Why You Don’t Have to Write 2,000-Word Articles
    I write long articles. Most of the time, I’m in the 1k-2k range. I’ve written a few humdingers that clock in at over 4k words. That’s a lot of writing. I do it for a reason. My number-crunching, data-loving self has come to the conclusion that…
    - 27 days ago, 29 Aug 14, 8:35am -
  • How to Avoid Analysis Paralysis as a SaaS Product Marketer
    Optimizing for conversions at a SaaS company can often lead to analysis paralysis. What do you track? Do you track new signs up? What about after the sign up? What about revenue? What about churn? What about whether or not your users are actually usi…
    - 28 days ago, 28 Aug 14, 5:22pm -

SEO Book

  • Measuring SEO Performance After "Not Provided"
    In recent years, the biggest change to the search landscape happened when Google chose to withhold keyword data from webmasters. At SEOBook, Aaron noticed and wrote about the change, as evermore keyword data disappeared. The motivation to withold t…
    - 33 days ago, 24 Aug 14, 2:50am -
  • Loah Qwality Add Werds Clix Four U
    Google recently announced they were doing away with exact match AdWords ad targeting this September. They will force all match types to have close variant keyword matching enabled. This means you get misspelled searches, plural versus singular overla…
    - 40 days ago, 16 Aug 14, 9:09am -
  • Understanding The Google Penguin Algorithm
    Whenever Google does a major algorithm update we all rush off to our data to see what changed in terms of rankings, search traffic, and then look for the trends to try to figure out what changed. The two people I chat most with during periods of big…
    - 56 days ago, 31 Jul 14, 9:18pm -
  • Guide To Optimizing Client Sites 2014

    - 71 days ago, 16 Jul 14, 10:02am -
  • Google Search Censorship for Fun and Profit
    Growing Up vs Breaking ThingsFacebook's early motto was "move fast and break things," but as they wanted to become more of a platform play they changed it to "move fast with stability." Anything which is central to the web needs significant stabilit…
    - 73 days ago, 14 Jul 14, 1:16pm -
  • {This | The Indicated} {Just | True} {In | Newfangled}
    A couple years ago we published an article named Branding & the Cycle, which highlighted how brands would realign with the algorithmic boost they gained from Panda & leverage their increased level of trust to increase their profit margins by leveragi…
    - 86 days ago, 1 Jul 14, 1:08pm -
  • Building a Legal Moat for Your SEO Castle
    About a month ago a year old case of an SEO firm being sued by it's client resurfaced via a tweet from Matt Cutts.I'd like to add something to this conversation that will be helpful for you as a service provider seeking to avoid that really, really…
    - 93 days ago, 24 Jun 14, 2:40pm -
  • Have We Reached Peak Advertising?
    The internet runs on advertising. Google is funded almost entirely by advertising. Facebook , likewise. Digital marketing spends continue to rise: Internet advertising revenues in the United States totaled $12.1 billion in the fourth quarter of 2013…
    - 99 days ago, 19 Jun 14, 12:42am -
  • The Rigged Search Game
    SEO was all about being clever. Still is, really. However, SEO used to reward the clever, too. The little guy could take on the big guys and munch their lunch by outsmarting them. It was such an appealing idea. The promise of the internet was…
    - 4 Jun 14, 7:07pm -
  • What’s In A Name?
    Many SEO love keyword-loaded domain names. The theory is that domains that feature a keyword will result in a boost in ranking. It’s still a contentious topic: I've seen bloggers, webmasters and search aficionados argue the case around the death…
    - 1 Jun 14, 7:06pm -
  • Pandas, Penguins, and Popsicles
    Are you still working through your newsfeed of SEO material on the 101 ways to get out of panda 4.0 written by people that have never actually practiced SEO on their own sites? Aaron and I had concluded that what was rolling through was panda befo…
    - 31 May 14, 8:37am -
  • Please Remove My Link. Or Else.
    Getting links removed is a tedious business. It’s just as tedious for the site owner who must remove the links. Google’s annoying practice of "suggesting" webmasters jump through hoops in order to physically remove links that the webmaster suspe…
    - 23 May 14, 4:27am -
  • Google Helpouts Twitter Spam (Beta)
    Google is desperate to promote Helpouts. I first realized this when I saw the following spam message in my email inbox.Shortly after a friend sent me a screenshot of a onebox promoting Helpouts in the SERPs. That's Google monopoly and those are G…
    - 16 May 14, 5:01am -
  • What’s Wrong With A/B Testing
    A/B testing is an internet marketing standard. In order to optimize response rates, you compare one page against another. You run with the page that gives you the best response rates. But anyone who has tried A/B testing will know that whilst it so…
    - 22 Apr 14, 2:19am -
  • Learn Local Search Marketing
    Last October Vendran Tomic wrote a guide for local SEO which has since become one of the more popular pages on our site, so we decided to follow up with a QnA on some of the latest changes in local search.Q: Google appears to have settled their mon…
    - 21 Apr 14, 8:07am -
  • Google's Effective 'White Hat' Marketing Case Study
    There's the safe way & the high risk approach. The shortcut takers & those who win through hard work & superior offering. One is white hat and the other is black hat. With the increasing search ecosystem instability over the past couple years, som…
    - 15 Apr 14, 3:20am -
  • The Positive Negative SEO Strategy
    There’s a case study on Moz on how to get your site back following a link penalty. An SEO working on a clients site describes what happened when their client got hit with a link penalty. Even though the link penalty didn't appear to be their fault…
    - 1 Apr 14, 7:34am -
  • Bing Lists 'Alternatives' In Search Results
    Bing recently stated testing listing 'alternatives' near their local search results. I wasn't able to replicate these in other search verticals like flight search, or on an iPhone search, but the format of these alternatives looks similar to the for…
    - 29 Mar 14, 7:23pm -
  • Flip Guest Blogging on its Head, With Steroids
    Guest blogging was once considered a widely recommended white hat technique. Today our monopoly-led marketplace arbitrarily decided this is no longer so. Stick a fork in it. Torch it. Etc.It looks like MyBlogGuest was the "winner" - not appearing…
    - 19 Mar 14, 2:09pm -
  • Handling Objections From SEO Clients
    If the current war on SEOs by Google wasn’t bad enough if you own the site you work on, then it is doubly so for the SEO working for a client. When the SEO doesn’t have sufficient control over the strategy and technology, it can be difficult to…
    - 17 Mar 14, 11:26pm -
  • Keep Visitors Coming Back
    Facebook. A mobile phone. Email. How often do you check them? Many of us have developed habits around these services. The triggers that help create these habits can be baked in to the design of websites. The obvious benefit of doing so is that i…
    - 11 Mar 14, 4:12pm -
  • Optimizing Against Competitors
    You’ve got to feel a little sorry for anyone new to the search marketing field. On one side, they’ve got to deal with the cryptic black box that is Google. Often inconsistent, always vague, and can be unfair in their dealings with webmasters. O…
    - 11 Feb 14, 5:05am -
  • Measure For Business Benefit
    Matt Cutts is just toying with SEO’s these days. Going by some comments, many SEOs still miss the big picture. Google is not in the business of enabling SEOs. So he may as well have a little fun - Matt has “called it” on guest posting. Okay,…
    - 27 Jan 14, 11:55pm -
  • Disavow & Link Removal: Understanding Google
    Fear SellsFew SEOs took notice when Matt Cutts mentioned on TWIG that "breaking their spirits" was essential to stopping spammers. But that single piece of information add layers of insights around things like: duplicity on user privacy on organic…
    - 26 Jan 14, 5:36pm -
  • Yahoo! Secured Search Rolls Out
    Yahoo! is currently rolling out secured search, which prevents sending referrers to unsecured sites. The roll out is ongoing, but currently they do pass data to secured sites. Unlike Google's secured search roll out: rather than showing a referrer w…
    - 22 Jan 14, 4:20pm -
  • Google's Chris DiBona On Search Ecosystem Diversity
    It's hard to deny that some folks working at Google are geniuses. It's also hard to deny the disconnect in their messaging.As Google locked down their "open" ecosystem (compatibility as a club, abandonware, deleting privacy settings, extensions requ…
    - 16 Jan 14, 12:00pm -
  • SEO 2014
    We’re at the start of 2014. SEO is finished. Well, what we had come to know as the practical execution of “whitehat SEO” is finished. Google has defined it out of existence. Research keyword. Write page targeting keyword. Place links with th…
    - 11 Jan 14, 3:17pm -
  • Did Matt Cutts Endorse Rap Genius Link Spam?
    On TWIG Matt Cutts spoke about the importance of defunding spammers & breaking their spirits. If you want to stop spam, the most straight forward way to do it is to deny people money because they care about the money and that should be their end goa…
    - 4 Jan 14, 11:00am -
  • Gray Hat Search Engineering
    Almost anyone in internet marketing who has spent a couple months in the game has seen some "shocking" case study where changing the color of a button increased sales 183% or such. In many cases such changes only happen when the original site had not…
    - 3 Jan 14, 7:27am -
  • Quickly Reversing the Fat Webmaster Curse
    Long story short, -38 pounds in about 2 months or so. Felt great the entire time and felt way more focused day to day. Maybe you don’t have a lot of weight to lose but this whole approach can significantly help you cognitively. In fact, the diet p…
    - 1 Jan 14, 4:27am -

Social Media Examiner

  • Infographics: Everything You Need to Know
    Are you ready to use infographics in your social media marketing? Do you know how to get started? Creating infographics is getting easier. When you illustrate a concept with images, you’re likely to find a bump in social media visibility. In this a…
    - 10 hours ago, 25 Sep 14, 5:00am -
  • Four Ways to Measure the Impact of Social Media: A Case Study
    Do you need to justify social media efforts to company leaders? Do you want to know exactly what impact social media has on your business? In this article you’ll discover how SAP North America created a process that shows them exactly how social me…
    - 1 day ago, 24 Sep 14, 5:00am -
  • 5 Ways to Take Your Pinterest Marketing to the Next Level
    Do you use Pinterest for your business? Are you ready to take your Pinterest marketing to the next level? Most companies open a Pinterest account, pin their content and repin other people’s material. While that’s a great place to start, it’s th…
    - 2 days ago, 23 Sep 14, 5:00am -
  • 8 Ways to Use Hyperlapse Video from Instagram
    Does your business use Instagram? Is there a place for time-lapse video in your marketing? It used to be that you needed expensive equipment to create time-lapse videos. Now you can create them with Instagram’s Hyperlapse app. In this article I’l…
    - 2 days ago, 23 Sep 14, 4:00am -
  • How to Increase Your Facebook Conversions Using Google Analytics
    Do you want to improve your Facebook conversions? Have you considered combining the power of Google Analytics with your Facebook Insights? Comparing this data can help you find Facebook fans who are most likely to convert. In this article I’ll show…
    - 3 days ago, 22 Sep 14, 5:00am -
  • How to Find Hidden Social Media Referral Traffic With Google Analytics
    Do you know where all of your social traffic is coming from? Want more detailed information on social media referral traffic? The Google Analytics’ Social Network Referrals report gives you a top-level snapshot of social media referral traffic, but…
    - 3 days ago, 22 Sep 14, 4:00am -
  • Facebook Alters News Feed: This Week in Social Media
    Welcome to our weekly edition of what’s hot in social media news. To help you stay up to date with social media, here are some of the news items that caught our attention. What’s New This Week? Facebook Updates News Feed by Showing More Timely St…
    - 5 days ago, 20 Sep 14, 5:00am -
  • Webinars: Growing Leads and Sales With Live Online Events
    Do you use webinars in your marketing? Are you looking for new ways to generate sales and leads? To explore the art of using webinars to generate leads and ultimately sell, I interview Lewis Howes for this episode of the Social Media Marketing podca…
    - 6 days ago, 19 Sep 14, 5:00am -
  • How to Use Social Psychology to Improve Your Marketing
    Are you planning a social media campaign? Do you wonder why some marketing campaigns are more successful than others? The recent ALS Ice Bucket Challenge went viral because they used powerful psychological concepts to influence participation. In this…
    - 7 days ago, 18 Sep 14, 5:00am -
  • The New Pinterest Analytics Tool: How To Use It for Business
    Are you struggling to measure your Pinterest efforts? Do you want an easier way to track pins and engagement? The new Pinterest Analytics tool gives you access to a variety of data, including how potential customers interact with your pins beyond yo…
    - 8 days ago, 17 Sep 14, 5:00am -
  • 14 Social Media Marketing Tools Recommended by the Pros
    Are you looking for new social media marketing tools? Do you want to know which tools today’s social media professionals recommend? It’s not always easy to know which tools are worth checking out or how to use them. We asked 15 top social media m…
    - 9 days ago, 16 Sep 14, 5:00am -
  • 3 Ways to Use Social Media for Business
    Is social media working well for you? Are you approaching it the right way? Everyone uses social media differently, and the approach you use should be based on your goals. In this article I’ll share three ways to use social media to get the results…
    - 9 days ago, 16 Sep 14, 4:00am -
  • How to Use Instagram to Promote Your Products

    - 10 days ago, 15 Sep 14, 5:00am -
  • 4 Ways to Use Social Media in Public Relations
    Are you sending out press releases and waiting for the media to write about you? Are you wondering how you can integrate social media with public relations? Instead of waiting for the media to write their story, organizations are choosing to share th…
    - 10 days ago, 15 Sep 14, 4:00am -
  • Twitter Buy Button: This Week in Social Media
    Welcome to our weekly edition of what’s hot in social media news. To help you stay up to date with social media, here are some of the news items that caught our attention. What’s New This Week? Twitter Tests New Way to Make a Purchase on Twitter:…
    - 12 days ago, 13 Sep 14, 5:00am -
  • Writing and Social: Why the Written Word Is Your Marketing Advantage
    Do you write content for your business? Are you looking to improve the quality of your writing and your storytelling skills? To explore why the written word matters in social media, I interview Ann Handley for this episode of the Social Media Market…
    - 13 days ago, 12 Sep 14, 5:00am -
  • 8 Visual Content Apps to Create Stunning Images and Videos
    Do you want to present visual messages in new ways? Are you looking for new design tools to help you create visual content? Social media is nothing without images. From simple blog graphics to memes and videos, visuals help us communicate with and en…
    - 14 days ago, 11 Sep 14, 5:00am -
  • 5 Tips for Running Successful Social Media Campaigns
    Do you use social media campaigns to engage with your customers? Do you need tips on how to create more effective campaigns? Whether you want to build better campaigns or are ready to try your first one, there are certain pitfalls you should avoid. I…
    - 15 days ago, 10 Sep 14, 5:00am -
  • How to Create Shareable Social Media Images: 3 Powerful Tools
    Do you include shareable images with your articles and updates? Can you create them yourself, or do you think you lack design skills? It doesn’t make sense to hire a graphic designer every time you need an image. In this article I’ll show you thr…
    - 16 days ago, 9 Sep 14, 5:00am -
  • How to Promote Products With Social Media: 4 Examples
    Do you promote your products online? Are you looking for ways to use social media to increase your sales? Both well-known and startup companies are mixing social media and e-commerce to garner more sales. In this article I’ll show you not only how…
    - 16 days ago, 9 Sep 14, 4:00am -
  • How to Set Up Facebook Business Manager
    Do you want a more streamlined way to organize account managers within Facebook? Are you using Facebook Business Manager? You’ll find Facebook’s newest tool useful. In this article you’ll discover how to set up Facebook Business Manager so you…
    - 17 days ago, 8 Sep 14, 5:00am -
  • 5 Ways to Develop a Social Media Strategy
    Are you struggling to make social media work for you? Do you have the right social media strategy for your business? The challenge of social media is that it’s constantly changing. In this article I’ll share five ways to adapt social media for yo…
    - 17 days ago, 8 Sep 14, 4:00am -
  • SlideShare App Enhances Discovery: This Week in Social Media
    Welcome to our weekly edition of what’s hot in social media news. To help you stay up-to-date with social media, here are some of the news items that caught our attention. What’s New This Week? The Latest SlideShare App Feature Helps You Find Mor…
    - 19 days ago, 6 Sep 14, 5:00am -
  • Fan Content: How to Leverage Your Fans to Enhance Your Social Media
    Do you want your fans to help market you? Are you wondering how to include fan content in your social media? To explore how fan content can enhance your social media, I interview Jesse Desjardins for this episode of the Social Media Marketing podca…
    - 20 days ago, 5 Sep 14, 5:00am -
  • How to Become a Twitter Influencer: Science and Practice
    Do you want to be a sought-after resource in your niche? Do you need tips on how to become a Twitter influencer? To be a leader on Twitter, it’s important to understand the dynamics of Twitter conversations and the role of influencers. In this arti…
    - 21 days ago, 4 Sep 14, 5:00am -

Lifehacker

ProBlogger

  • 7 Ways for Bloggers to Be More Productive
    This is a guest contribution from Charles Crawford. If your business is blogging, productivity is essential. The only way for you to get the results you want is to put out consistent high quality content. While this is often easy in the beginning whe…
    - 19 hours ago, 24 Sep 14, 8:18pm -
  • Why Your Blog Isn’t Growing and How to Make It A Success
    This is a guest contribution from Gary Dek from StartABlog123.com. If your blog is dependent on Google search engine rankings like most websites, you should know that one record month of traffic can easily be followed by a record low. Growing your b…
    - 2 days ago, 23 Sep 14, 11:35am -
  • ProBlogger Event 2014 – Wrap Up
    It is hard to believe but the 2014 ProBlogger Training event is already last month and if I’m honest with you – I’m still reeling from it a little. Image by WonderWebby What an amazing two days! This was our second year of holding the event on…
    - 3 days ago, 22 Sep 14, 11:14am -
  • 5 Unique Ways to Increase Your Blog Traffic
    This is a guest contribution from SEO expert Zach Radford. Today, you don’t gain blog traffic by paying for backlinks or by swapping them like the old days. Instead, you need to focus on creating quality content that is beneficial to your visitors.…
    - 4 days ago, 21 Sep 14, 7:57pm -
  • Q&A: Your Social Media Strategy
    There’s not much Darren hasn’t tried in the way of social media, and using it as a complement to his blog. In this webinar (available in full to ProBlogger.com members), he outlines his method for success, as well as answering your questions abou…
    - 7 days ago, 18 Sep 14, 10:50am -
  • Case Study: My Experiment with Starting a 2nd Facebook Page for My Blog
    Regular readers of ProBlogger would know that over the last 18 months, I’ve put a lot of effort into Facebook – particularly by building up the Digital Photography School Facebook page. I’ve worked hard in that time to grow both the reach and i…
    - 8 days ago, 17 Sep 14, 11:26am -
  • Four Ways to Crush Your Email Challenge and Build the List
    This is a guest contribution from Luke Guy. I support building your email list more than any other thing. It’s the building block to any platform-building. You should be collecting emails before you even build the blog or write the book. I Wish I d…
    - 10 days ago, 15 Sep 14, 1:24pm -
  • Creating and Selling Ebooks Webinar
    This webinar (available in full for ProBlogger.com members) features ProBlogger Marketing Ninja Shayne Tilley outlining the strategy for getting the best return on your efforts creating and selling eBooks. It covers: Sell Sheets: Do you need one? Wha…
    - 14 days ago, 11 Sep 14, 8:48pm -
  • How to Craft a Blog that Attracts Customers and Converts Like Crazy
    This is a guest contribution from entrepreneur Natalie Sisson. So, you want to turn your blog into an online business? Congratulations, so does every other person with wifi. Now, I don’t mean to to bust your buns right off the get go, but if I’m…
    - 16 days ago, 9 Sep 14, 11:54am -
  • Hypnotic Writing | 5 Effective Strategies To Put Your Reader In A Trance.
    This is a guest contribution from Thai Nguyen of Wantrepreneur Journey. You are getting sleepy…very sleepy… That’s typically what comes to mind when you think of hypnosis—a stage show with some unfortunate soul doing the chicken-dance. Howeve…
    - 17 days ago, 8 Sep 14, 11:30am -
  • The 5 Step Voyage of Creating Awesome Content
    This is a guest contribution from James Scherer. Do you struggle for content inspiration? Do you feel like every article you write is exactly like another you’ve already written or read? You’re falling victim to content stagnation, and it’s som…
    - 18 days ago, 7 Sep 14, 11:36am -
  • Top 10 Web-Based Personal Project Management Tools
    This is a guest contribution. Every time we encounter the phrase “project management”, the very first thought you might have is that only businesses undertake projects for managing their needs. In reality, time-bound activities can be dealt as…
    - 21 days ago, 4 Sep 14, 11:43am -
  • Are You Ignoring this Important SEO Strategy?
    This is a guest contribution from Al Gomez. So, you have a new business – a new product to market. So now what’s next? Perhaps you are thinking about getting traffic, or how to have more visitors to your website? If so, then expect that your min…
    - 24 days ago, 1 Sep 14, 11:07am -
  • Blogging for Business – Why it Works
    This is a guest contribution from Maria Mincey. Based on study by HubSpot, the companies that run a business blog have 97% more inbound links. Now, that’s a statistic that should set rolling the blogging mills of enterprises – be them startups or…
    - 28 days ago, 28 Aug 14, 11:38am -
  • Top 5 SEO Techniques That Will Hurt Your Business
    This is a guest contribution by Greg Whelan of RankExperts. 5. Relying on Backlinks Alone The use of SEO has been on the rise for a long time, especially for people who venture in online business. However, while SEO is considered a core tool in enhan…
    - 29 days ago, 27 Aug 14, 11:35am -
  • How to Create Massive Value Content & Blow Your Readers’ Minds
    This is a guest contribution from Pooja Lohana. Let’s face it. Your readers are selfish. The moment they land on your blog, they look for “what’s in it for me?”. And that’s not such a bad thing after all. Knowledge is power. Once you know…
    - 30 days ago, 26 Aug 14, 11:57am -
  • How to Write Smart Content on Days You’re Feeling Dumb & Distracted
    This is a guest contribution from Pratik Dholakiya. It’s Wednesday morning, you barely slept last night, missed your morning coffee because you were running late, and are now sat in front of your computer staring at a blank Word file wondering wha…
    - 31 days ago, 25 Aug 14, 9:37am -
  • How to Optimize Your Content for Authorship Success
    This is a guest contribution from Jaclyn Freeman. Who are you? Don’t fret – this isn’t philosophy class and no, we’re not trying to steal your identity. One of the most important things you can do in 2014 as a content creator, is identify who…
    - 32 days ago, 24 Aug 14, 11:20am -
  • 10 Vital WordPress Security Tips
    This is a guest contribution from John Philips. 10 Vital WordPress Security Tips Security should be of paramount concern to any blogger or website owner. It may seem like a tedious task, but it could protect your website from becoming a hacker’s pl…
    - 35 days ago, 21 Aug 14, 11:57am -
  • How to Use Content Themes to Make Blogging a Snap
    This is a guest contribution from Sonja Jobson. This might sound familiar: you’re staring at a blank screen, panic slowly rising, headache setting in, mind blank. You’re due to publish a blog post but you have absolutely no idea what to write abo…
    - 36 days ago, 20 Aug 14, 11:48am -

TED Talks

Matthew O'Reilly: "Am I dying?" The honest answer.
Matthew O'Reilly: "Am I dying?" The honest answer.Matthew O'Reilly is a veteran emergency medical technician on Long Island, New York. In this talk, O'Reilly describes what happens next when a gravely hurt patient asks him: “Am I going...From:…
- 26 mins ago, 25 Sep 14, 2:25pm -
Kenneth Cukier: Big data is better data
Kenneth Cukier: Big data is better dataSelf-driving cars were just the start. What's the future of big data-driven technology and design? In a thrilling science talk, Kenneth Cukier looks at what's next for machine learning —...From:TEDViews…
- 45 mins ago, 25 Sep 14, 2:06pm -
Eman Mohammed: The courage to tell a hidden story
Eman Mohammed: The courage to tell a hidden storyEman Mohammed is one of the few female photojournalists in the Gaza Strip. Though openly shunned by many of her male colleagues, she is given unprecedented access to areas denied to men. In...From…
- 2 hours ago, 25 Sep 14, 12:48pm -
Uldus Bakhtiozina: Wry photos that turn stereotypes upside down
Uldus Bakhtiozina: Wry photos that turn stereotypes upside downArtist Uldus Bakhtiozina uses photographs to poke fun at societal norms in her native Russia. A glimpse into Russian youth culture and a short, fun reminder ...From:TEDViews:60587…
- 15 hours ago, 25 Sep 14, 12:08am -
Zak Ebrahim: I am the son of a terrorist. Here's how I chose peace.
Zak Ebrahim: I am the son of a terrorist. Here's how I chose peace.If you're raised on dogma and hate, can you choose a different path? Zak Ebrahim was just seven years old when his father helped plan the 1993 World Trade Ce...From:TEDViews:1…
- 15 hours ago, 24 Sep 14, 11:28pm -
Hans Rosling and Ola Rosling: How not to be ignorant about the world
Hans Rosling and Ola Rosling: How not to be ignorant about the worldHow much do you know about the world? Hans Rosling, with his famous charts of global population, health and income data (and an extra-extra-long pointer), de...From:TEDViews:…
- 16 hours ago, 24 Sep 14, 11:01pm -

Search Engine Journal

Inside Adwords

  • newThe Google Best Practices Checklist for Mobile Success
    Effective mobile advertising in AdWords involves more than adjusting your bid modifier.  There are a number of specific actions to take in your accounts to successfully engage mobile users.We’ve put together a checklist, Smart Phone Tips, that cov…
    - 37 mins ago, 25 Sep 14, 2:14pm -
  • Local inventory ads expand to more countries and formats
    More and more people turn to search to plan their local shopping trips. In fact, 83% of shoppers would be more likely to visit a store if they could check the availability of an item online beforehand.1 Since we launched local inventory ads in the U…
    - 2 days ago, 23 Sep 14, 10:32am -
  • Making every character count in your mobile search ads
    People expect information right at their fingertips, whether it’s locating the nearest burger joint or booking a flight. And they’re searching for all this information on small screens -- sometimes as narrow as 4 inches. This means that mobile ad…
    - 15 days ago, 10 Sep 14, 11:59am -
  • Extend the reach of your Product Listing Ads to qualified shoppers
    With the growth of product queries across the web, advertisers are looking for new ways to connect their products to interested shoppers.By opting your Shopping Campaigns into Google’s search partners, you can now reach users as they search or brow…
    - 16 days ago, 9 Sep 14, 10:58am -
  • Call out what matters most to your customers
    Whether it’s free shipping on all laptops or a price match guarantee on smartphones, the more information people have, the better purchase decisions they can make online. That’s why we’re introducing callout extensions: additional text that sho…
    - 22 days ago, 3 Sep 14, 4:37pm -
  • Making it easier to build rich and engaging mobile ads for the Google Display Network
    We recently added the ability for AdWords advertisers to upload HTML5 ads built with Google Web Designer into Google Display Network campaigns. Below is an overview of how you can use this integration to build HTML5 ads for your GDN campaigns. Peopl…
    - 29 days ago, 27 Aug 14, 11:59am -
  • A Guide to the New Profit-Driven Marketing Movement
    A new breed of marketers have made the shift to “profit-driven marketing,” which is about tackling traditional marketing challenges with unconventional approaches.  For example, they understand that in order to make more money, they have to stra…
    - 31 days ago, 25 Aug 14, 2:51pm -
  • Are your Product Listing Ads ready for August 31st?
    Earlier this month, we introduced an upgrade tool for advertisers to upgrade to Shopping campaigns quickly and easily. If you’ve already upgraded, then you’re all set. If you haven’t upgraded yet and don’t do it by the end of this month, the…
    - 35 days ago, 21 Aug 14, 9:59am -
  • Using Google Search and YouTube to Promote Your App
    Earlier this year, we announced our next generation of app promotion ads across Google Search, the Google Display Network and YouTube. The features on the Display Network launched in June as part of Google I/O. Today, I’m excited to announce the gl…
    - 36 days ago, 20 Aug 14, 10:58am -
  • Introducing Website Call Conversions
    Seventy percent of all mobile searchers have called a business directly from search ads. AdWords click-to-call ads, call metrics, and calls as conversions help you connect with these customers and gain insight about those calls. However, many custome…
    - 38 days ago, 18 Aug 14, 12:00pm -
  • Close variant matching for all exact and phrase keywords
    People aren’t perfect spellers or typists. In fact, at least 7% of Google searches contain a misspelling. And the longer the query, the greater the likelihood of a typo. But even if what they’ve typed isn’t perfect, people still want to connect…
    - 42 days ago, 14 Aug 14, 6:14pm -
  • New Shopping Campaigns Upgrade Tool
    This is the final stretch. At the end of August, regular Product Listing Ad (PLA) campaigns will retire and be replaced by Shopping campaigns. A majority of you have started upgrading to Shopping campaigns, but if you’re one of the few who haven’…
    - 45 days ago, 11 Aug 14, 2:09pm -
  • Search Network with Display Select: What happens on September 16th, 2014
    Earlier this year we shared some of the ways that advertisers like WordStream and Elmo Talent Software have been getting great results with the new AdWords Search Network with Display Select campaign type. Since then, hundreds of thousands campaigns…
    - 49 days ago, 7 Aug 14, 11:04am -
  • New shipping configuration tool available in Google Merchant Center
    Imagine a shopper has searched for a product on Google Shopping and found the perfect offer at the perfect total price inclusive of shipping. They reach checkout on the merchant’s site only to realize that the final price differs from what they’v…
    - 51 days ago, 5 Aug 14, 1:27pm -
  • Helping shoppers decide with product ratings on Google Shopping
    Product reviews provide critical information to shoppers making purchase decisions. To help shoppers easily find this information when searching for products, we’re introducing product ratings on Product Listing Ads.Shoppers in the United States wi…
    - 58 days ago, 29 Jul 14, 10:00am -
  • Introducing Dynamic Sitelinks
    Whether it’s shopping for a TV or planning a trip, people perform multiple searches when completing activities online. Sitelinks have long helped to connect people to the content they’re looking for by linking to specific pages on your websites -…
    - 63 days ago, 24 Jul 14, 6:30pm -
  • Advertising on your schedule with AdWords Express
    Small businesses know the importance of being online, but running that first ad can be overwhelming. Google introduced AdWords Express to help small businesses start advertising online easily, without the need for daily management. Fast-forward nearl…
    - 71 days ago, 16 Jul 14, 10:01am -
  • Scale your Shopping campaigns with bulk uploads and AdWords Editor
    With less than eight weeks left until regular Product Listing Ad (PLA) campaigns retire, we're excited that the majority of PLA advertisers have already started taking advantage of Shopping campaigns, and 85% of these have already fully upgraded. Adv…
    - 72 days ago, 15 Jul 14, 10:08am -
  • A simpler way to manage your business locations in AdWords
    We’re excited to introduce upgraded location extensions, a better way to display your business locations in every ad by linking your Google My Business and AdWords accounts.Consumers increasingly look online for information such as driving directio…
    - 73 days ago, 14 Jul 14, 2:35pm -
  • Drive More App Installs and Engagement with New Ads on the AdMob Network
    Earlier this year, we announced a number of AdWords enhancements to our app promotion offering as part of a broader effort to connect consumers to relevant content, both on websites and apps.  Starting today, advertisers will be able to access many…
    - 92 days ago, 25 Jun 14, 5:35pm -
  • More Insights about Quality Score and the AdWords Auction
    People are happier with their search results, including the ads, when those results are relevant.  Advertisers are more successful when they show relevant ads, as they’re more likely to see engagement.  It’s with this in mind that we factor the…
    - 93 days ago, 24 Jun 14, 11:04am -
  • Win the Digital Shelf with Our New Guide to Shopping Campaigns
    We introduced Shopping campaigns in February to make it easier for you to manage your Product Listing Ads (PLAs). In late August, Shopping campaigns will be the default campaign type for all PLA advertisers.To help retailers make the most of their Sh…
    - 97 days ago, 20 Jun 14, 11:00am -
  • 2014 update to Google Shopping Products Feed Specification
    Over the past year the Google Shopping team has made improvements to help merchants sell their products with new ad formats and a new campaign type. These improvements would not have been possible without great product data from merchants to help bui…
    - 98 days ago, 19 Jun 14, 11:01am -
  • New Study: Search Ads Lift Brand Awareness
    Everyone knows that search ads are for direct response, right?  But what if it turns out that search advertising also has a powerful effect on branding?That's exactly what we learned from a new meta-study run by Google and Ipsos MediaCT in 2013. We…
    - 16 Jun 14, 12:47pm -
  • Help your business shine with Google My Business
    There’s one thing that lies at the heart of every business: customers. Customers are the reason why businesses flourish, and their shared passion for your craft is what makes running a business so rewarding. For many business owners, customers are…
    - 11 Jun 14, 11:27am -

PPC Hero

  • newThe Impact of Campaign Structure on Bid Management – Part II
    Long-tail keywords tend to be the biggest challenge with bid management, and can inhibit bid optimization in a number of ways.Read more at PPCHero.com
    - 4 hours ago, 25 Sep 14, 11:15am -
  • newWatch Part 3 of Google Partners “Ask An Agency” Series
    The Google Partners "Ask An Agency" series continues as Hanapin Marketing President, Jeff Allen, speaks about hiring the right people.Read more at PPCHero.com
    - 6 hours ago, 25 Sep 14, 8:29am -
  • newMove Past ROAS And Think ROI
    Having worked primarily with eCommerce accounts, revenue and return need to be reviewed beyond face value in order to determine if PPC is truly profitable.Read more at PPCHero.com
    - 8 hours ago, 25 Sep 14, 7:15am -
  • How To Choose the Right PPC Agency – Whitepaper!
    The data doesn’t lie! Year after year, the search engine marketing industry continues to expand at double-digit growth rates. With everyone racing to the web to advertise, your space in …Read more at PPCHero.com
    - 8 hours ago, 25 Sep 14, 6:45am -
  • The State of Paid Search in 2014 – Take The Survey!
    Each year, Hanapin Marketing manages extensive research into the State of Paid Search. We conduct research through surveying hundreds of search marketing professionals in decision-making roles, and we draw conclusions …Read more at PPCHero.co…
    - 1 day ago, 24 Sep 14, 11:15am -
  • Why Conversion is Everyone’s Job!
    As a PPC pro, you spend your days deep in PPC accounts, writing ad campaigns, working through client needs and pushing to hit goal. You’ve spent considerable time figuring out the …Read more at PPCHero.com
    - 1 day ago, 24 Sep 14, 9:15am -
  • How to Get Ahead on the Google Display Network
    Working with the Google Display Network can be frustrating. Learn how you can get ahead with a few simple tips to optimize your display efforts, and learn why Interest Categories are B.S.Read more at PPCHero.com
    - 1 day ago, 24 Sep 14, 7:33am -
  • Google Partners “Ask An Agency” Series Continues
    Google Partners "Ask An Agency" series continues, looking at factors such as quality of service, hiring ahead of the curve, and the growth of PPC Hero.Read more at PPCHero.com
    - 1 day ago, 24 Sep 14, 6:45am -
  • Morning Clicks: Why Ask.com is Your Competitor, Interesting Yelp Strategy, and More
    The Latest From Google and Bing, Baidu's new device for users, IfByPhone expanding, Interesting Yelp Strategies.Read more at PPCHero.com
    - 1 day ago, 24 Sep 14, 5:45am -
  • When PPC Help Never Comes
    PPC help is hard to find and often times there’s not one easy answer for solving what ails you. Here’s a process for walking through an issue.Read more at PPCHero.com
    - 2 days ago, 23 Sep 14, 11:15am -

Social Fresh

  • Tip: Data isn’t sexy, but visual storytelling is
    I wanted to share a quick Social Fresh Conference insight from one of our speakers, Josh Karpf (@jkarpf), Global Director of Social at Spotify. I thought this was a cool way to turn data into a visual story and would be useful for your business. Spo…
    - 2 days ago, 23 Sep 14, 6:14am -
  • Top 20 Company Blogs 2014, Finalists Announced
    Top 10 Corporate Blog Awards: Nominations | Finalists | Coming Soon In a recent study conducted by Nora Ganim Barnes, PhD, at The Center for Marketing Research, 157 companies on the Fortune 500 list (31%) have public-facing corporate blogs, a dec…
    - 8 days ago, 17 Sep 14, 5:57am -
  • Tip: Learn how to create killer content using research
    “Having your company or brand attached to a significant piece of research that actually reveals new, useful information is one of the best ways to show your prospects that you are not just trying to sell your stuff, but also trying to contribute to…
    - 9 days ago, 16 Sep 14, 7:31am -
  • 14 things social marketers say
    One of the big themes we’ve seen a steady increase in through all the Social Fresh Conferences has to be the focus by marketers on visual storytelling. Quality images are no longer an option for many businesses, but a consistent investment. So to…
    - 10 days ago, 15 Sep 14, 6:00am -
  • How my Blog Helped me Meet Princesses, Talk to Billionaires, and Make A Few Million Bucks
    Editor’s note: When I first started the Social Fresh blog, Chris Brogan had already been blogging for years, and making money at it. So I asked Chris if he would give me his base level tips for how to use a blog to actually help make money for your…
    - 14 days ago, 11 Sep 14, 6:00am -
  • How Tim Cook changed the Apple Watch social media conversation
    The smart folks over at Synthesio (a Social Fresh Conference partner) helped us out with some stats about what the world thinks of the new Apple Watch. Synthesio monitors across social media platforms, review sites, forums, blogs and the comment s…
    - 15 days ago, 10 Sep 14, 9:16am -
  • Tip: The live appearance lead magnet
    Any time you make a public appearance you should TRY to get email leads out of it. No matter how small or large the event, have a couple resources you can point people to that allow you to start a longer conversation with folks beyond that initial f…
    - 16 days ago, 9 Sep 14, 6:00am -
  • The Ultimate Guide To Social Media Contests, 15 Steps
    It’s sometimes tricky, with social marketing, to separate your efforts from the “noise” of every other piece of content, news, and nonsense out there on the web. It is a challenge to establish and build meaningful relationships with your follow…
    - 17 days ago, 8 Sep 14, 6:00am -
  • What were the top company blogs of 2014?
    Top 10 Corporate Blog Awards: Nominations | Coming Soon | Coming Soon Nominate your favorite brand blog in the comments below! Attention Social Fresh community: We need your help. The corporate blog is not dead. The blog is the cornerstone of publ…
    - 20 days ago, 5 Sep 14, 6:00am -
  • What the heck is HTTPS and why content marketers need to learn more
    On August 6th, Google mentioned in this blog post that https is a ranking factor. If your site isn’t https (secure, as evidenced by the lock closing in the browser), then you’re not going to show up as often in search results and you’ll lo…
    - 21 days ago, 4 Sep 14, 5:30am -

Boom Social

  • 21 Social Media Conversation Starters
    Do you need a social media jump-start? Are your posts falling flat, or are you struggling to come up with new and interesting things to say? Following are 21 social media conversation starters you can use to get your fans and followers to start talk…
    - 3 days ago, 22 Sep 14, 4:30am -
  • How to Use Images on Twitter To Blow Up Your Marketing
    Using images on Twitter is one of the best ways to increase click-throughs and get more retweets. But HOW you post them and what TYPES of images you post can also make a big difference. Following are 5 strategies that will help you use images on Twi…
    - 7 days ago, 18 Sep 14, 4:30am -
  • 9 Easy Ways To Generate Twitter Leads
    You may already know that Twitter is one of my favorite platform for generating high-quality, targeted leads for my business. But I always caution business owners that in order to generate leads, you have to go in with a plan. If you don’t, you ar…
    - 9 days ago, 16 Sep 14, 10:30am -
  • The 12 “C’s” of Building Authentic Conversations on Social Media
    Social media is a phenomenal way to communicate and ultimately, conduct business, with people that you would never in the ordinary course of life meet, much less be able to do business with! It can open the door to conversations, relationships and c…
    - 16 days ago, 9 Sep 14, 4:30am -
  • 21 Social Media Mistakes To Avoid
    We have all made mistakes when it comes to social media; but the best way to avoid them in the future is to draw attention to them. Following are 21 common social media mistakes I see business owners making all the time, along with how to avoid them…
    - 18 days ago, 7 Sep 14, 4:30am -
  • The Ultimate Content Marketing Tools List
    You have probably heard the saying “it’s all in the tools”, right? This is absolutely the truth in both social media AND content marketing. In fact, using the right tools as part of your content marketing strategy can make all the difference i…
    - 24 days ago, 1 Sep 14, 4:30am -
  • A Step-by-Step Guide to SEO Keyword Research Using FREE Tools
    Choosing keywords can easily become an overwhelming and costly part of your content creation and SEO strategies. And that’s why in this post, I’ll lay out a step-by-step strategy you can use to find the best keywords for your website or blog…u…
    - 30 days ago, 26 Aug 14, 5:01pm -
  • Discover How being human helped this Facebook Page Get 1.2 Million Likes on a single post [Case Study]
    What does it mean when businesses are asked to be more human? Share funny jokes? Tell people about their day? Share their favourite TV shows? Although the above might seem a little farfetched in actual fact those suggestions aren’t far of the trut…
    - 30 days ago, 26 Aug 14, 6:36am -
  • How To Rally Your Email And Contest Efforts? [Antavo Product Review]
    Sweepstakes and contest apps are still popular even though Facebook lets you run contests on your wall. It just makes sense; with apps you can capture leads, and add a spin to the contest. Apps have viral mechanics that not only capture new leads,…
    - 35 days ago, 21 Aug 14, 7:00am -
  • 8 Tools to Help You Create the Perfect Selfie
    I have to admit, I am a bit fascinated by the concept, popularity and mass use of the ‘selfie’. The word itself came into existence back in 2002, but has really taken off in the past few years due to the huge popularity of sharing selfie’s on…
    - 38 days ago, 18 Aug 14, 6:30am -

Razor Social

  • Is Your Facebook Strategy Successful?
    When was the last time you evaluated your Facebook Page to verify whether your strategy is working? Do you even have a strategy for Facebook? There are many ways to get benefits from using Facebook for your business, but there are also many ways to…
    - 1 day ago, 24 Sep 14, 10:41am -
  • Blog Optimization: Advanced Technical Issues to Optimize Your Blog
    Do you want to get down and dirty and get into the really technical side of blogging?   Warning:  This article is a bit geeky and includes some advanced technical tips so I challenge you to read it!   Even if you don’t understand some of the art…
    - 3 days ago, 22 Sep 14, 5:15am -
  • How Twitter Cards Can Help Increase the Reach of Your Tweets
    Have you implemented Twitter Cards on your site yet?  If you haven’t, you really need to read this article! Implementing Twitter cards is now essential. You’ll have heard a lot about search engine optimization, where you optimize your content fo…
    - 8 days ago, 17 Sep 14, 7:40am -
  • 15 Irresistible Blogging Tips and Techniques for WordPress
    Looking for some irresistible tips to help with your WordPress blog? Well, we’re here to share those tips!  And yes, they are irresistible… such a good word. From the list below, my goal is that you will be able to pick out at least a couple to…
    - 10 days ago, 15 Sep 14, 6:30am -
  • Facebook Contest Apps: Which one to use?
    Looking to run a Facebook contest? With Facebook organic reach going down all the time you need to come up with innovative ways of building engagement for a low cost. One of the best ways of doing this is running a competition on your page. Recently…
    - 15 days ago, 10 Sep 14, 5:00am -
  • 6 Technology Skills Highly Desirable For a Social Media Consultant
    You’re making a big mistake if you hire a Social Media Consultant without any technology skills. Well, there’s a controversial statement to kick things off! Maybe you’re a large business and you have a whole team of people looking after your…
    - 17 days ago, 8 Sep 14, 5:55am -
  • How to Use Antavo to Build Your Email Subscribers on Facebook
    Which is more important, a Facebook fan or an email subscriber?   A Facebook fan can be very important for your business but, if you want to sell products or services, you also need to build your email subscriber list.  Typical conversion rates for…
    - 20 days ago, 5 Sep 14, 5:00am -
  • When Is It the Best Time to Tweet?
    You’re launching an event and you want all your Twitter followers to see your tweet about the event. What time do you send it? If you’re trying to figure out the best time to tweet there are many considerations. 1.  Do You Have a Global Audience…
    - 22 days ago, 3 Sep 14, 5:00am -
  • How to Find Out Which of Your Blog Posts are Not Indexed by Google
    Google doesn’t index all your content. Do you know which pages on your blog are not indexed on Google? Do you know which pages on your website are indexed but shouldn’t be? In this post, we take you through the process of figuring out which post…
    - 24 days ago, 1 Sep 14, 5:50am -
  • AgoraPulse Review: How to use AgoraPulse to Manage Facebook and Twitter
    Are you looking for a well-priced Facebook and Twitter management tool to support your business? We decided to take AgoraPulse for a spin to see how it fares against other competition in this space.  Let’s take a look! What is AgoraPulse? AgoraPul…
    - 27 days ago, 29 Aug 14, 5:40am -

Socialnomics

Social Media Explorer

  • The Six Be-attitudes of Social Marketing
    I have spent my last few posts preaching, from telling you to skinnydip with your audience to chastising you for not being fully present, from telling you to quit liking Facebook Pages to demanding that you be more awesome. Today…well, I’m taking…
    - 1 day ago, 24 Sep 14, 5:00am -
  • The Best Way To Handle A Crisis Is Become Your Critics
    When your organization finds itself needing to handle a crisis, one effective tactic is to become your own critic. Jason Falls explains.       Related StoriesLearn What You Cannot Do To Know What You CanI’m Afraid For Public Relations. Her…
    - 3 days ago, 22 Sep 14, 4:00am -
  • Hosts and sponsors of ‘Twitter parties’ must be aware of legal risks
    It has been at least a couple years since all brands and marketers realized they needed to have a Twitter presence, if they did not have one already.  But simply being on Twitter is not enough.  Engaging customers, and continually finding new ways…
    - 6 days ago, 19 Sep 14, 5:00am -
  • Focusing to level up
    Fall for me is more of a new year. I have always been mentally on a school calendar. Fall means taking a look at things anew. I don’t make many New Year’s Resolutions because I do most of my assessments in the fall at back-to-school time. And in…
    - 7 days ago, 18 Sep 14, 5:00am -
  • Magic and Marketing; Are You Amazing Your Audience?
    Think of a card, any card… I am a huge fan of magic. And after dabbling a bit on my own, I have realized that there are three types of audiences for magic: the Uninformed, the Unimpressed, and the Amazed. I wouldn’t call many brands – nor their…
    - 8 days ago, 17 Sep 14, 5:00am -
  • Why the Photo Explosion Isn’t a Technology Story
    Nearly one trillion photos will be taken in 2014 alone, equal to a quarter of all the photos snapped in the first 170 years of photography’s existence. From retina-resolution selfies to lo-fi cityscapes, this body of content is not just more abunda…
    - 9 days ago, 16 Sep 14, 5:00am -
  • Stop Creating Content
    Way to go champ! You have a content strategy. You also have an army of writers/graphic designers/videographers all working together to fulfill that content strategy by pumping out content by the truckload. However, when you look at the results of the…
    - 13 days ago, 12 Sep 14, 11:31am -
  • Is Fun Content Over-rated?
    So your friend would be Bender if he were in the Breakfast Club according to BuzzFeed. How about that? And people are clicking all over that stuff and sharing liberally. Someone somewhere is getting your feed’s attention and it wasn’t you. You kn…
    - 14 days ago, 11 Sep 14, 5:00am -
  • Be More Awesome? Challenge Accepted!
    It’s going to be LEGEN…wait for it… I’ve been binge watching “How I Met Your Mother” lately (I’m only up to season 7, so no spoilers), and the more I spend quality time with Barney Stinson, love him or hate him, the more I feel he perso…
    - 15 days ago, 10 Sep 14, 5:00am -
  • How to make the perfect social media quiz
    Quizzes are the fastest growing form of content. On Interact alone, more than 3000 quizzes have been created in the last few months. Perhaps not surprisingly, the top 10% of those quizzes receive 90% of the traffic. In an attempt to figure out what d…
    - 16 days ago, 9 Sep 14, 5:00am -
  • If The Metric Isn’t Money, You Cannot Measure ROI
    Jason Falls explains that not all business objectives can be measured in terms of ROI. And that's ... okay.         CommentsChemist Direct Healthcare Products If The Metric Isn’t ... by Chemist Direct Healthcare ProductsPercussionist Mi…
    - 17 days ago, 8 Sep 14, 5:00am -

Re/code

Copyblogger

  • How to Make Winning Infographics Without Risk
    The infographic is the Salvador Dalí of content marketing. By far the most interesting person at the cocktail party. Who can compete with the thin, longhorn mustache decorated with forget-me-nots? The anteater curled at his feet? His closest peer, t…
    - 1 day ago, 24 Sep 14, 8:00am -
  • The Lede: Are You Overlooking This Cornerstone of a Smart Content Strategy?
    Yesterday, Brian Clark published a highly anticipated answer to a question that’s been on a lot of entrepreneurial and marketing minds. If you missed it, that question is: Isn’t it time for more power and less hassle from WordPress … without br…
    - 2 days ago, 23 Sep 14, 8:00am -
  • Introducing Rainmaker: The Complete Solution for Content Marketers and Online Entrepreneurs
    Four years ago this month, Copyblogger Media was born. Up until that point, I had launched several businesses off of Copyblogger, with several smart partners. Each of those individual businesses were killing it and had me involved, but those smart in…
    - 3 days ago, 22 Sep 14, 8:00am -
  • Here’s How Shane Snow (Founder of Contently) Writes
    If you are going to run a company around a slogan like “Tell Great Stories,” or rally your troops by adopting the Native American proverb “Those who tell the stories rule the world,” then it pays to build an environment that fosters great wri…
    - 8 days ago, 17 Sep 14, 8:00am -
  • Which of These New WordPress Themes is Right For Your Audience?
    Is your website’s design the right fit for the audience you want to attract? I urge you to do more than simply nod and say “yes.” Really think about it. Who are the people who make up your audience? What are their worldviews? And what specific…
    - 9 days ago, 16 Sep 14, 8:00am -
  • Follow This Superstar’s 7-Step Example to Dominate Your Industry
    I woke up like this. I woke up like this. Flawless. After listening to “Flawless” five times, Evette went to the mirror, and told herself the lyrics in the Beyoncé song were true. She believed it. She internalized it. She embodied it. Ready to d…
    - 10 days ago, 15 Sep 14, 8:00am -
  • Why You Must Not Ignore The Call to Adventure
    The following is an excerpt from Chris Guillebeau’s new book, The Happiness of Pursuit: Finding the Quest That Will Bring Purpose to Your Life. In ancient myths, most quests were ones of discovery or confrontation. A kingdom was under siege, so it…
    - 15 days ago, 10 Sep 14, 8:00am -
  • 5 Ways Listening to Community Data Can Expand Your Content Marketing Strategy
    When talking about content marketing, discussions often focus on decisions about topics, headlines, platforms, and distribution. But how much do you consider the data that supports these decisions? I’m not talking about demographics, like age, gend…
    - 16 days ago, 9 Sep 14, 8:00am -
  • Permission to Kick Ass: Granted
    What if you discovered that your own words and thoughts were wreaking havoc on your chances for success? They might be. What you say about what you do makes a difference. It makes a difference in your own mind. And it makes a big difference in how pe…
    - 17 days ago, 8 Sep 14, 8:00am -
  • The Key Element of 21st Century Persuasion
    Back in the 1950s, a bedridden man faced certain death from inoperable, terminal cancer. Tumors the size of oranges had invaded the man’s neck, groin, chest, and abdomen. The patient’s only hope was a new experimental cancer drug called Krebiozen…
    - 21 days ago, 4 Sep 14, 8:00am -

TopRank Blog

The Future Buzz

  • You Should Avoid All Types Of Sugars (Natural & Artificial)
    Previously I wrote a post predicting in the future sugar would be viewed much the same way we view cigarettes today (it is, in a word: toxic). Since then, I'm pleased to see that Dr. Lustig's research linked in my previous post...You Should Avoid…
    - 3 days ago, 22 Sep 14, 11:19am -
  • How Audio Branding Simplifies A Brand’s Communications
    One of the difficulties of managing a brand's content (and overall) strategy is making sure that, despite the various messages and methods used, all efforts consistently reflect well on the brand — providing an opportunity to create coherence and m…
    - 14 days ago, 11 Sep 14, 3:50pm -
  • Who Actually Still Watches TV? The Old
    One trend that I continue to share is the decline (and IMO inevitable death) of cable TV and the dumb pipe overall. It is obsolete technology that lives on purely due to habitual behavior of some.Who Actually Still Watches TV? The Old is from The F…
    - 17 days ago, 8 Sep 14, 11:02am -
  • Six Measurement Practices PR Pros Can Borrow From Marketers
    Way before “PR” or “marketing” came to be, humans were doing something both disciplines hold (or claim to hold) dear: telling stories. So if telling stories is core to what we do, - and it is, as we tell our brands’ or clients’ stories to…
    - 36 days ago, 20 Aug 14, 1:53pm -
  • Today’s Chinese Customer: Living at the Speed of Light
    Confusion reigns around the question of engaging today’s Chinese consumer. The question holds lucrative promise for those who can answer it, as China’s Internet economy is rivaling America’s in terms of scope, and eclipsing the West’s in term…
    - 37 days ago, 19 Aug 14, 10:40am -

Socialmouths

  • How to Incorporate Social Media Into Your Product Packaging
    Twitter. Facebook. Email. Spend any amount of time browsing the internet, and you’re destined to stumble over countless social advertising and marketing schemes. In fact, while some companies do still rely on direct mail to spread the word about th…
    - 15 days ago, 10 Sep 14, 10:26am -
  • After 1.5 Million Posts Analyzed, Here is the Perfect Facebook Post
    Do you know how to craft the perfect Facebook post? Being on the Facebook News Feed has become as hard as being on Google’s first page. The fierce competition and recent changes in the algorithm are turning this almost impossible, and what make…
    - 48 days ago, 8 Aug 14, 10:56am -
  • Newsjacking: How to Use Recent Events to Get Traction on Social Media
    Chances are, you’ve imbibed a tidbit or two about keeping your social efforts relevant to current events. Turning to the news for content ideas will keep you chock full of inspiration, and will also help you piggyback on search terms potential cust…
    - 50 days ago, 6 Aug 14, 10:32am -
  • 3 Reasons to Rethink Your Facebook Ad Bidding Strategy
    By now, you already know the basics of running ads on Facebook – impactful headlines, attention-grabbing images, and concise copies, delivered within an emotional framework. Of course, you should not forget the advanced Facebook targeting capabilit…
    - 56 days ago, 31 Jul 14, 10:32am -
  • 8 Tips to Take Advantage of The New Google My Business
    Google has been honing its small business products for years, a process that has just as often been confusing for small business owners as it has been helpful. Now that confusion should be drastically reduced with the release of Google My Business. U…
    - 58 days ago, 29 Jul 14, 10:48am -
  • Tips and Tricks to Make A Video Go Viral
    Many people want to know the big secret to make a video go viral, but the truth is, there is no magic trick. There is a clear formula and plenty of tips and tricks to make videos, gifs, Tumblr accounts, or pretty much anything go viral. Jonah Berge…
    - 64 days ago, 23 Jul 14, 11:23am -
  • 5 Things to Consider When Monitoring Your Brand on Twitter
    A couple of weeks ago we talked about ways to change what people say about your brand online, to continue in that line, this week we’ll discuss a few things you need to consider when monitoring your brand on Twitter, again in collaboration with Men…
    - 71 days ago, 16 Jul 14, 11:42am -
  • Video in Email? Here is What You Need to Know
    Video is becoming one of the most important content formats online for many reasons, it’s easier to consume for users, it offers many opportunities for great distribution, it allows your brand to be more human, it’s a great way to implement story…
    - 79 days ago, 8 Jul 14, 10:35am -
  • 9 Ways to Change What People Are Saying About You Online
    If you’re a SaaS startup like Mention, you probably receive a real mix of incoming messages that span the entire emotional spectrum — from absolute head over heals in love with your brand or product, to not so happy with a current bug. You may ev…
    - 85 days ago, 2 Jul 14, 10:03am -
  • How to Increase YouTube Engagement [Infographic]
    Many business that produce content as a marketing initiative are looking for alternatives to jump into different types of media and new channels of distribution to reach their potential customer. Vine, Instagram, even Tumblr. But even though some h…
    - 9 Jun 14, 9:49am -

Top Dog Social Media

  • 8 Reasons Why You Should Upgrade To LinkedIn Premium
    Is LinkedIn Premium actually worth the money? Many users will often find themselves wondering this at some point when they are offered a free trial to experience the features LinkedIn Premium offers. Although I am personally a LinkedIn Premium user,…
    - 1 day ago, 24 Sep 14, 2:50pm -
  • How To Turn Your Website Into a Conversion Machine
    Do you feel like your website isn’t converting as many leads as it should be? Conversion rate optimization is a true balance of art and science. There’s a wealth of data out there that tells us a lot about what works and what doesn’t but the cr…
    - 9 days ago, 17 Sep 14, 12:00am -
  • The State of Social Media Marketing: Fall 2014 Edition
    Having trouble keeping up with all of the recent changes to social media? There have been some big and important changes recently in social media that will be covered in this State of Social Media Marketing blog post. We’ve kept our eye on news tha…
    - 15 days ago, 10 Sep 14, 10:05am -
  • How To Find LinkedIn Groups With Targeted Prospects
    Do you use LinkedIn groups to find ideal prospects for your business? LinkedIn groups are one of my essential tools for driving leads. As you might have noticed, not all LinkedIn groups are created equally and it can be difficult to find the good one…
    - 22 days ago, 3 Sep 14, 2:02pm -
  • My Top 7 Worst Blogs & Why They Sucked
    Have you struggled with creating content that people both read and share? Content marketing isn’t always a walk in the park. In fact, it often results in quite a few failures before you really start to get the hang of creating content that resonate…
    - 29 days ago, 27 Aug 14, 1:42pm -
  • Cracking The LinkedIn Code: A Modern Social Selling Strategy
    Once you’ve dialed into the formula, social selling and LinkedIn go together like coffee and donuts. When used properly, there is an endless opportunity to generate more leads, prospects and clients. There are spoken and unspoken rules of best prac…
    - 37 days ago, 20 Aug 14, 12:00am -
  • 10 Reasons Why You Should Publish Content On LinkedIn
    The ability to publish long form posts on LinkedIn used to be a feature reserved for the elite of the network, aka LinkedIn Influencers. Those days are over and now anyone can use the LinkedIn publishing platform and there are an exciting amount of b…
    - 43 days ago, 13 Aug 14, 1:34pm -
  • 10 Experts Share How To Improve Facebook Organic Reach
    Have you noticed a drop in Facebook organic reach for your page posts? You’re not alone. We wrote about it when we spotted the first sign of the reachocalypse back in December 2013 and our site nearly blew up with traffic in the first 48 hours. App…
    - 50 days ago, 6 Aug 14, 8:19am -
  • The State of Social Media Marketing – August 2014 Edition
    Do you struggle to keep up with the latest social media changes? With the rapidly evolving world of social media, it’s easy to feel like your head is spinning just to keep track of all the new features that are always coming into the mix. LinkedIn…
    - 57 days ago, 30 Jul 14, 1:30pm -
  • 5 Easy Steps To Organize Your Prospects & Build Relationships Using LinkedIn’s Relationship Tab [Infographic]
    Have you ever wondered how many of your connections are clients, leads or potential prospects? Do you forget to send follow up emails to some of your prospects? Perhaps you regularly lose the notes that you have collected on your hottest leads? Or ha…
    - 64 days ago, 23 Jul 14, 12:54pm -

Simply Measured

  • How Intel Added Over 175,000 to its Social Audience in Just One Month
    Intel’s no slouch on social media, with a combined social audience of 29,384,479 for its main brand accounts as of September 15.  But how does the brand keep driving followers to its social channels? What kind of content is it posting to see 74,…
    - 1 day ago, 24 Sep 14, 1:27pm -
  • How #NYFW Gained Millions of Impressions from Top Twitter Influencers
    Models dominated the runways as always at New York Fashion Week, but the internet’s favorite pop divas reigned supreme on Twitter. The fashion world has long subscribed to this basic tenet of social marketing: business-making brand awareness is…
    - 2 days ago, 23 Sep 14, 12:35pm -
  • Simply Summer Social Awards Contestant #3: @CocaCola’s #ShareACoke Campaign
    Which brands won summer 2014 on social? You get to choose.  From now until September 24, we’ll be blogging about five brand’s killer summer campaigns, according to four social influencers and our very own CEO. You can vote by clicking the…
    - 6 days ago, 19 Sep 14, 1:28pm -
  • Simply Summer Social Awards Contestant #2: The #ALSIceBucketChallenge
    Which brands won summer 2014 on social? You get to choose.  From now until September 24, we’ll be blogging about five brand’s killer summer campaigns, according to four social influencers and our very own CEO. You can vote by clicking the b…
    - 8 days ago, 17 Sep 14, 2:20pm -
  • 3 Social Media Measurement Tips to Improve Click-Through Rates
    Driving website traffic from social media channels has been a challenge for marketers since social media marketing became a thing. Luckily it’s 2014, so you know everything you need to know…right? It’s important to test that knowledge, using d…
    - 8 days ago, 17 Sep 14, 9:46am -
  • What @iamjohnoliver’s Twitter Rant Can Teach Social Marketers
    HBO television host and Daily Show alum John Oliver took some pointed shots at brands on Twitter this Sunday, criticizing several specific brands, and Corporate America in general, for trying to cash in on touchy trending topics. It’s become commo…
    - 9 days ago, 16 Sep 14, 12:26pm -
  • Simply Summer Social Awards Contestant #1: The Honda #Cheerance Event
    Which brands won summer 2014 on social? You get to choose.  From now until September 24, we’ll be blogging about five brand’s killer summer campaigns, according to four social influencers and our very own CEO. You can vote by clicking the bu…
    - 9 days ago, 16 Sep 14, 11:26am -
  • How National Geographic Drives Giant Facebook, Twitter, and Instagram Engagement
    Social media analytics company Shareablee ranked National Geographic as the most effective publisher in the social space for the month of July, with 46.4 million engagements on Facebook, Twitter and Instagram. Today, National Geographic has an aud…
    - 13 days ago, 12 Sep 14, 2:20pm -
  • How the Travel Channel Wins by Catering Content to Google+, Instagram, and Beyond
    According to recent research, the average Travel Channel viewer: Takes four domestic vacations each year (one more than the average non-viewer). Spends approximately $2,625 on a typical domestic vacation or leisure trip (38% more than the average n…
    - 14 days ago, 11 Sep 14, 9:20am -
  • 5 Ways to Use #Hashtags on Twitter
    Hashtags allow marketers to engage with users they otherwise wouldn’t be able to reach, build branded campaigns, and sleekly measure the results. You can use hashtags in a variety of ways. We’ve broken down the five key ways here, but for more in…
    - 15 days ago, 10 Sep 14, 11:33am -

SEO Buzz World

  • Top Elements of Powerful Post
    Blogging is quite common and popular these days. With every minute a new blog post is on its way to tens of dozens of readers. But not every blog post gain attention or liking. So, more the number of uninteresting posts, more are the chances for a bl…
    - 7 days ago, 18 Sep 14, 11:32pm -
  • Top Ways to Make Posts Shareable
    Content sharing has become a massive activity in last few years and with the increase in social media networks, the content sharing platform has become more vast. People not only share new things but also the ones that are already said and done, in a…
    - 7 days ago, 18 Sep 14, 12:34pm -
  • Best Ways of Building Links for E-Commerce Websites
    In past few years it is observed that e-commerce websites are becoming popular and people are more likely to run their businesses through the internet. Revenue generation through online marketing is rising day by day thus making a boundless potential…
    - 7 days ago, 18 Sep 14, 12:30pm -
  • 50+ SEO Friendly Blogger Templates
    SEO friendly and professional theme is required by every blogger in order to get good Search engine rankings. A professional look can take your blog way up and with correct optimizing techniques move the traffic towards your blog. So for this need, b…
    - 14 days ago, 12 Sep 14, 12:47am -
  • Learn Blogging With Evernote
    Blogging has become one of the most common and popular activities among the internet users nowadays. Tons of new blogs are added to the existing list on daily basis and the use of it is increasing at a rapid rate. There are lots of options for bloggi…
    - 14 days ago, 12 Sep 14, 12:30am -
  • Free Photoshop Online; A Handy Tool
    When it comes to processing photos and image manipulation, Photoshop is the best app for the job. The application can be used more extensively by using handy tools, plugins and templates that makes the task very easy and are fun to use. Also with the…
    - 14 days ago, 12 Sep 14, 12:15am -
  • Learn To Drive Traffic with Old Content
    If you have a good content strategy you can drive more traffic. With good content and ways to manage it you can increase your readers. This can be done in many ways like increasing the content on blogs with long posts or writing new posts more often…
    - 15 days ago, 11 Sep 14, 1:35am -

Marketing Land

Daily Blog Tips

  • Top 50 Free Responsive WordPress Themes
    As more and more users resort to tablets and smartphones to browse the web, having a mobile friendly design is already a must. In fact Google has been warning webmasters for a while that they should put extra effort into making sure their websites ar…
    - 16 hours ago, 24 Sep 14, 11:13pm -
  • Building a .com or .net Brand
    Every business has income and expenses, marketing, sales and customer service. Whether you “are” your own business or you are starting a new business idea, there are things that I have learned to become sacred in being successful.Wanna learn how…
    - 1 day ago, 24 Sep 14, 5:40am -
  • SEO Myths Every Business Owner Must Understand
    The larger part of SEO still remains a mystery among most people who venture online. In effort to shed some light to the SEO mysteries, a lot of myths have been brought about. Most of the myths aim at educating people on making the best use of SEO st…
    - 3 days ago, 22 Sep 14, 11:32pm -
  • How to Stop Procrastinating
    One of the best things about working as a blogger/webmasters/online entrepreneur is that you can work from anywhere, as long as you have a laptop and an Internet connection.Wanna learn how to make more money with your website? Check the Online Profi…
    - 4 days ago, 21 Sep 14, 11:41pm -
  • 3 Steps to get Started with Email Marketing
    "The money is in the list."I am sure you heard this motto before. It basically says, correctly, that an email list is one of the most profitable assets you can have as a webmaster or online entrepreneur. Wanna learn how to make more money with your…
    - 6 days ago, 19 Sep 14, 12:24pm -