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Sprout Insights

  • Essential Tools and Tips for Branded Content on Instagram
    While only a small number of hand-picked partners have been selected to run sponsored photos on Instagram, the company’s methodical approach to advertising seems to be paying off. Not only is branded content resonating with…The post Essential To…
    - 9 hours ago, 27 Aug 14, 2:42pm -
  • Taking Social Listening Beyond Brand Mentions
    Once you have a social strategy in place, the heart of good social networking is in refining that strategy to be sure you’re making the best possible use of your social resources. The trouble is…The post Taking Social Listening Beyond Brand Ment…
    - 1 day ago, 26 Aug 14, 3:54pm -
  • New Guidelines for Dealing With Facebook Ratings and Reviews
    Businesses relied heavily on word-of-mouth marketing before the days of Twitter and Facebook. But rather than replace personal recommendations, the global adoption of social media has made word-of-mouth marketing much more prevalent and actionable fo…
    - 1 day ago, 26 Aug 14, 2:44pm -
  • Creative Ways Brands Are Using Snapchat to Engage Fans
    It’s no surprise that the number of brands using Snapchat is increasing. As the time-sensitive, image-based social app becomes more popular among consumers, marketers are finding new ways of integrating it into their strategies. Plus,…The post C…
    - 2 days ago, 25 Aug 14, 1:50pm -
  • What Community Managers Should Look For In Read-Later Apps
    With more social media channels promoting news and shared content among their members, community managers can come across tons of fascinating reading material each day. They have to be experts of time management, which often means…The post What C…
    - 5 days ago, 22 Aug 14, 2:53pm -
  • How Brands Use Amplify and What’s Next for Video on Twitter
    Twitter has already proven to be a valuable asset to the entertainment industry as a majority of online public conversations around TV currently take place on the social platform. But as video becomes an even…The post How Brands Use Amplify and Wh…
    - 6 days ago, 21 Aug 14, 2:56pm -
  • Verified Accounts: Are You Using These Twitter Features?
    The social teams behind prominent public figures and popular brands face unique challenges when it comes to their social media presence. Not only do you manage an incredibly high volume of incoming messages from fans,…The post Verified Accounts: A…
    - 7 days ago, 20 Aug 14, 2:31pm -
  • Social Culture Clash: How to Get Global on Facebook
    In order to successfully reach people around the world, companies need to be savvy to new cultural nuances. Online activity has developed its own unique set of rules for etiquette and polite behavior that most brands…The post Social Culture Clash…
    - 7 days ago, 20 Aug 14, 12:55pm -
  • How Large Brands Can Find Social Success on LinkedIn
    In larger, established brands — where technology, creative, and media departments are traditionally separate — there are some unique challenges faced when integrating social media into your strategies. But as marketers continue to refine their……
    - 8 days ago, 19 Aug 14, 3:21pm -
  • Diving Into Nielsen’s Latest Data on Television and Social
    Before social networking became ubiquitous, office-workers would gather around the water cooler the day after the release of a new TV show to chat about it. But now water cooler conversation is too slow, because…The post Diving Into Nielsen’s La…
    - 8 days ago, 19 Aug 14, 1:24pm -

Convergent1

  • 5 Qualities Of A Successful Advertising Agency
    There are many firms in the market, which makes it somewhat challenging for business owners to choose the right advertising agency. Fortunately, there are traits that all successful advertisers have. By simply watching out for these qualities when se…
    - 28 days ago, 31 Jul 14, 10:15am -
  • Advertising Agency Tips: 5 Benefits of Writing a White Paper
    In this day and age of a variety of marketing services, it can be confusing for businesses to know what to ask of an advertising agency. However, for those of you offering a cutting edge service or good, putting together a white paper can pay off big…
    - 36 days ago, 23 Jul 14, 9:00am -
  • 4 Tips To Increase Advertising Agency Search Engine Placement
    Increasing your online visibility is key to generating sales and revenue for your business. If you own an advertising agency, you are well aware of the importance of standing out from the crowd. By following a few solid tips to increase your search e…
    - 44 days ago, 15 Jul 14, 11:06am -
  • Case Study: Essentra Pipe Protection Technologies
    Convergent1 is proud to announce the revamp of Essentrapipeprotection.com.  Formerly MSI Pipe Protection Technologies, Essentra Pipe Protection is a leading international supplier of specialty plastic, fiber, foam, and packaging components. Converge…
    - 49 days ago, 10 Jul 14, 9:33am -
  • 5 Social Media Marketing Hacks
    We were very impressed with Salman Aslam’s column on Social Media Today and wanted to follow in that spirit. He gave great tips on social media marketing for different networks including Facebook, Twitter and Google+, but what about when you need s…
    - 50 days ago, 8 Jul 14, 12:20pm -
  • 4 Reasons to Invest in Responsive Web Design Now
    We’ve previously discussed the future of SEO and Google, as well as 5 Essential Marketing Stats, and want to share in another of the most important aspects of your site: responsive web design. This is what allows your site to be found and enjoyed o…
    - 79 days ago, 10 Jun 14, 10:03am -
  • Google Analytics Keywords Listed as “Not Provided?” Get an Explanation From our Houston Marketing Firm
    We’ve previously discussed what the numbers mean in Google’s AdWords Keyword Report and have run into another issue when using their tools for SEO research: the dreaded “not provided” entry on Google Analytics. For example, when we go into ou…
    - 86 days ago, 2 Jun 14, 2:30pm -
  • What Google Hummingbird Means for the Future of SEO
    We’ve previously discussed vital search stats and the benefits of Google Plus and are excited about the newest addition to Google: Hummingbird. Named after the bird for its speed and accuracy, it is positioned to change the world of SEO as we know…
    - 90 days ago, 30 May 14, 9:32am -
  • Differences Between Graph and Chart in AdWords using Houston Marketing Firm
      Anyone who has used the new version of Google AdWords may have been confused by what the numbers mean when you search for information on a single term. Hitting return on a particular term or terms brings up a graph with blue columns and chart with…
    - 91 days ago, 28 May 14, 3:27pm -
  • 5 Marketing Strategy Search Stats You Must Read Now
      As any professional marketing consultant can tell you: the only thing for sure in the world of marketing strategies is that change is constant. Without the right data, this change can overwhelm any business without an up to date marketing strategy…
    - 14 May 14, 4:52pm -

Social Media Today

  • Is Collaboration Part of Your Customer Experience Strategy?
    Our whole definition of "customer facing" is under attack as companies realize (or should) that a lot of activities outside of sales, marketing and customer service are just as important to delivering experiences to customers that meet expectations.
    - 15 hours ago, 27 Aug 14, 9:00am -
  • Why You Shouldn’t Give Your Social Media Audience the Content They Want
    It may seem counterintuitive, but there is actually good reason for why the content your business’ social media audience wants, is not the content your organization should be creating and publishing.
    - 15 hours ago, 27 Aug 14, 9:00am -
  • 5 Rules for Super Effective Hashtags on Twitter
    Want to get noticed on Twitter? Use hashtags! Using the right hashtag(s) in your tweets will bring you the relevant audience and exposure. This is also with those that you will be able to follow conversations known as chats.
    - 15 hours ago, 27 Aug 14, 9:00am -
  • Influence Marketing: Filters on the Rise
    Since the dawn of consumerism, filters have been influencing buyers’ purchasing decisions by narrowing buyer options to simplify the process of choosing a product or a service from a pool of choices. Who's telling your customers what they need, or…
    - 16 hours ago, 27 Aug 14, 8:00am -
  • Are You Putting All Your Marketing Eggs in One Basket?
    Social media on its own is unlikely to build our business – unless it is the place all our customers hang out. For most businesses, that is not the case.
    - 16 hours ago, 27 Aug 14, 8:00am -
  • What Do You Get For $4,500 of Native Advertising?
    We scraped up a little budget and experimented with several native content distribution channels. The experiment focused on Facebook, Twitter, LinkedIn and Outbrain. Here's what we discovered.
    - 16 hours ago, 27 Aug 14, 8:00am -
  • Facebook’s Call to Action Buttons Are a Win-Win
    Facebook turned a lot of heads last month with the announcement it was testing a “Buy” button on sponsored ads and Pages updates. Positioned as a way for brands to sell their wares while keeping customers inside Facebook’s social embrace, it’…
    - 16 hours ago, 27 Aug 14, 8:00am -
  • 3 Painless Steps to Better Networking, Both Online and Off
    For anyone who groans at the words "networking event" take heart: there's another way. This post defeats the idea that you can only get the network you want by doing the things you hate. Specific strategies for LinkedIn, Facebook and Twitter are incl…
    - 17 hours ago, 27 Aug 14, 7:00am -
  • How to Promote Your Blog Post
    Blog posts need a little help to reach the eager eyes of your audience. Here are a few ideas on how to promote your content on social channels.
    - 17 hours ago, 27 Aug 14, 7:00am -
  • How to Use Hootsuite to Manage Twitter More Intelligently
    The value of Twitter goes well beyond selfies with your cat, and Hootsuite is a great tool to uncover the potential opportunities therein. Here's how to use Hootsuite for more intelligent Twitter management.
    - 17 hours ago, 27 Aug 14, 7:00am -
  • SEO Like It's 2014: Strategies to Stop, Start and Continue
    According to Jenny Halsz, President of JLH Marketing, "The funny thing about SEO is that the more things change, the more they stay the same. The tactics shift, and the penalties increase, and the black hats get smarter, but SEO is still fundamentall…
    - 18 hours ago, 27 Aug 14, 6:00am -
  • 9 Reasons to Self-Promote Shamelessly on LinkedIn
    They may call you a sellout or a hustler, but when it comes to LinkedIn, it pays to be generous with your connections. As much as marketers lecture on the importance of quality over quantity, there’s no denying there are some major benefits to accu…
    - 19 hours ago, 27 Aug 14, 5:00am -
  • We A/B Tested Our Email Subject Lines For Months: Here's What We Learned
    Lessons you can learn from our months running A/B tests on the subject lines of our emails.
    - 19 hours ago, 27 Aug 14, 5:00am -
  • The State of Social Selling in 2014 [INFOGRAPHIC]
    An infographic that describes how the buyer’s cycle and their decision making process is changing. It also examines how sales marketers and salespeople are adapting to these changes.
    - 20 hours ago, 27 Aug 14, 4:00am -
  • Small Business CRM Vendor Rankings, According to Users
    Survey results suggest small and midsize businesses are extracting more value from CRM solutions that are exclusively designed and targeted for small and midsize organizations.
    - 20 hours ago, 27 Aug 14, 4:00am -
  • Benevolent Big Brother: 3 Reasons You Absolutely Need to Have One
    Every day, there is worrying talk or media coverage around cyber-spying, cyber-criminality and privacy incursions, not to mention the data gathering by Google, Facebook and even Secret. So, for college applicants (not to mention all people who need t…
    - 21 hours ago, 27 Aug 14, 3:00am -
  • Social Startups: 12ish Allows You to Make Money When Others Tap Your Mind
    As you give or receive free advice, is it possible to quantify—to put a concrete number on—the time being used? To say not just, “your/my time is valuable,” but “that’s [insert dollar amount] of your/my time.” It turns out the answer i…
    - 1 day ago, 26 Aug 14, 11:00pm -
  • 4 Simple Ways to Make Your Hashtags Work Overtime
    Hashtags are indisputably necessary for social media marketing and promotion. Whether you own the coffee shop around the corner or work for a huge corporation, you know the power they wield! The ability to find relevant, recent content in real time i…
    - 2 days ago, 26 Aug 14, 10:00am -
  • How to Expand Your Brand with "Other People's Content"
    Many business experts agree one of the best ways to grow a business is with "OPM" (Other people's money). OPM lets you reduce your risk and multiply the impact of your capital. A similar same strategy can apply to your online marketing, accelerating…
    - 2 days ago, 26 Aug 14, 10:00am -
  • How to Use Wearable Tech to Rev Up Your Real-Time Event Social Media
    Wearable tech is all the rage, but how can we use it in social media? Your events may provide the perfect backdrop for video shorts using Google Glass, GoPro, or Pivothead glasses.
    - 2 days ago, 26 Aug 14, 9:00am -
  • High Stakes in Back-to-School Shopping Race
    The BTS shopping ritual itself has been transformed by digital and shifting trends in consumer shopping behavior. Based on data from the National Retail Federation, 25% of back to school shoppers are expected to hold off until 1-2 weeks before school…
    - 2 days ago, 26 Aug 14, 8:10am -
  • Content Marketers: Why Aren't You Citing?
    Using content marketing to build exposure and credibility for your growing company? Don’t go Rambo. Here are 3 compelling reasons to cite relevant outside parties in your company blog and similar content.
    - 2 days ago, 26 Aug 14, 8:00am -
  • How to Increase YouTube Engagement [INFOGRAPHIC]
    Many businesses are daunted by the prospect of using YouTube because of the perceived complexity. Getting started with filming and production can be perceived as intimidating, and brands often pass on the opportunity because it seems like it’s too…
    - 2 days ago, 26 Aug 14, 8:00am -
  • Are Your Ingredients Right for Instagram?
    With Instagram being such a real-time, young and playful, yet highly valued branding platform, it takes a special kind of flavor for advertisers to be accepted on it. IG demonstrates a vulnerability for fast-food type establishments with a cause of b…
    - 2 days ago, 26 Aug 14, 8:00am -
  • 24 Helpful Digital Marketing Tips
    It’s time to change the way you think about digital marketing. A lot of what we once “knew” about marketing no longer applies, especially when it comes to using social media as a marketing tool. It’s time for an update, for new stats about di…
    - 2 days ago, 26 Aug 14, 7:00am -

SocialTimes

  • An App to Facilitate Connectivity Across Apps
    Connectivity on the Internet is one of the things that makes the platform so dynamic. However, within apps, the Internet has been partially fenced in, so that it can work well in one specific way. This causes a stumbling block for interconnection, w…
    - 8 hours ago, 27 Aug 14, 3:56pm -
  • New YouTube Music Streaming Service in the Works
    YouTube has essentially become the new MTV. With the high profile music video releases, perhaps it was inevitable that YouTube would eventually try its hand at a music streaming service. In June, YouTube received a lot of criticism about contract ne…
    - 10 hours ago, 27 Aug 14, 2:28pm -
  • Right This Minute Goes Behind the Scenes of Viral Videos
    In the latest Media Beat from MediabistroTV, Beth Troutman, host of the viral video show Right This Minute, tells how the show unearths videos before they go viral. The show found the now-viral video of Sadie when it only had a few views. (At the t…
    - 11 hours ago, 27 Aug 14, 12:50pm -
  • Acorns App Invests Your Spare Change as a Managed, Diversified Portfolio
    In this economy, it’s hard to talk about extra money, unless it’s very small change. We’re talking pennies. Think, every time you get that latte and leave a dollar tip for the barista — why not do the same for your financial future?With the…
    - 12 hours ago, 27 Aug 14, 11:35am -
  • How to Grow Your Social Media Audience with Print
    Katherine Halek is the content strategist at Signazon.com, a leading online printer that works with thousands of small businesses around the country. Katherine enjoys writing about social media, marketing and entrepreneurship. Connect with her…
    - 14 hours ago, 27 Aug 14, 10:05am -
  • We Visited the San Francisco Cable Car With Hyperlapse
    Instagram’s latest standalone app is a wonderful tool for mobile filmmakers. The app, Hyperlapse, uses the phone’s gyroscope to stabilize time-lapsed videos into smooth cinematic creations — all at the palm of your hands.Unlike Instagram, thi…
    - 15 hours ago, 27 Aug 14, 8:56am -
  • Social Media Newsfeed: Instagram Time-Lapse Video App | Snapchat Investment
     Click here to receive the Morning Social Media Newsfeed via email.Instagram Debuts Time-Lapse Video App Hyperlapse (AllFacebook)Facebook-owned photo- and video-sharing network Instagram announced the launch of Hyperlapse, a stand-alone applicatio…
    - 17 hours ago, 27 Aug 14, 7:00am -
  • Grumpy Cat Doesn’t Like Your ALS #IceBucket Challenge
    Tardar, also known to the Internet as Grumpy Cat, has a few things to say about your ALS Ice Bucket Challenges: No, Nope, Nada. Tardar’s not willing to get under the ice, because cats are too cool for viral Internet videos, and they would like to…
    - 1 day ago, 26 Aug 14, 3:30pm -
  • Turns Out Facebook Isn’t a Good Place for Discovering News After All
    Twitter has long been noted as a great source of breaking news. Mainstream outlets like CNN have been mining the service for breaking news. Despite being a source of news for almost 50 percent of Internet users in the U.S., Facebook doesn’t do nea…
    - 1 day ago, 26 Aug 14, 12:52pm -
  • Amazon Acquires Twitch for $970 Million
    Amazon has acquired Twitch, ending months of speculation about Google courting the video streaming company. The purchase is for approximately $970 million, and the deal will reportedly allow Twitch to retain its autonomy.Twitch CEO Emmett Shear wr…
    - 2 days ago, 26 Aug 14, 11:56am -

The Next Web

Search Engine Land

  • SearchCap: Yahoo Tests New User Interface, 7 Things To Do Before Hiring An SEO & Training Tips
    Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Yahoo Experimenting With A New User Interface The website All Google Testing reported today that Yahoo is experim…
    - 8 hours ago, 27 Aug 14, 4:00pm -
  • Yahoo Experimenting With A New User Interface
    The website All Google Testing reported today that Yahoo is experimenting with a new user interface. The report claimed Yahoo’s experimental interface mirrors that of Google’s interface for tablets. All Google Testing offered up directions to vie…
    - 13 hours ago, 27 Aug 14, 11:04am -
  • Want To Hire An Insanely Great SEO? Do These 7 Things First!
    If you set up your hiring and recruitment processes correctly, you won't have to waste money on a bad hire.The post Want To Hire An Insanely Great SEO? Do These 7 Things First! appeared first on Search Engine Land.Please visit Search Engine Land…
    - 14 hours ago, 27 Aug 14, 10:29am -
  • Training SEO: 3 Tips To Build Your Team’s Skills
    Hiring a talented team is just the start. How to structure ongoing training to ensure your company's SEOs keep up with the latest developments in the space. The post Training SEO: 3 Tips To Build Your Team’s Skills appeared first on Search Engine…
    - 16 hours ago, 27 Aug 14, 8:30am -
  • SearchCap: Google Image Bug, Bing Search Tests & App Linking
    Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Bing Tests New Search Results Design & Top Navigation Bing is testing several new interfaces for their search res…
    - 1 day ago, 26 Aug 14, 4:00pm -
  • Bing Tests New Search Results Design & Top Navigation
    Bing is testing several new interfaces for their search results. The tests interface includes moving the top navigation below the search box, using yellow lines above or on the left side of the navigation menus and/or gray arrows integrated with the…
    - 1 day ago, 26 Aug 14, 1:33pm -
  • Google Image Search Bug Leads To Duplicate Russian Auto Accident Images In Search Results
    This morning, for a few hours, searchers looking for images using Google Image search were presented with an image of a Russian automobile accident in the search results. Searching for dogs to cats, screen shots to flowers and diapers to pornography…
    - 1 day ago, 26 Aug 14, 1:22pm -
  • SPONSOR MESSAGE: Get $500 off Your First Month from the World’s Finest Link Building Firm
    Page One Power is the world’s finest link building firm, and we’re offering you a $500 discount on your first month of service. Our highly-educated, in-house writers, researchers and outreach specialists are the best in the business. We’re full…
    - 1 day ago, 26 Aug 14, 12:38pm -
  • Bid Management Science Explained
    Ever wonder what goes on behind the scenes with your bid management software? Learn more about how your bids are calculated.The post Bid Management Science Explained appeared first on Search Engine Land.Please visit Search Engine Land for the ful…
    - 2 days ago, 26 Aug 14, 10:03am -
  • How To Prove The Value Of SEO Without Drowning In Data
    Having a tough time communicating the value of SEO to your C-Suite? Erin Everhart provides some tips on how to tackle this common issue.The post How To Prove The Value Of SEO Without Drowning In Data appeared first on Search Engine Land.Please vi…
    - 2 days ago, 26 Aug 14, 9:04am -

AllFacebook

  • newFacebook Finally Addresses Messenger Controversy
    Facebook finally began officially addressing concerns about the permissions and privacy settings in its Messenger applications, with some mobile users seeing posts atop their News Feeds titled, “Messenger: Myths vs. Facts,” containing a “Learn…
    - 7 hours ago, 27 Aug 14, 5:18pm -
  • new5 People Who Should Quit Facebook
    We all have those people in our Facebook News Feeds where we can’t help but snicker at their posts and roll our eyes every time we scroll through. We so desperately want to delete them because they are annoying, but we can’t get ourselves to do…
    - 8 hours ago, 27 Aug 14, 4:34pm -
  • Is the Government More Trustworthy than Facebook?
    Why the mistrust? Yet another survey – this one of 4,000 U.S. adults, conducted by MyLife– found that respondents believe Facebook is less trustworthy with their personal information than the government (hello, does anyone remember the Nationa…
    - 8 hours ago, 27 Aug 14, 4:04pm -
  • Facebook PMD Offerpop Reveals Hires, Promotions
    A Facebook Preferred Marketing Developer is restocking and revamping its talent roster, as digital marketing software provider Offerpop announced a host of new hires and promotions. (more…)New Career Opportunities Daily: The best jobs in media.…
    - 8 hours ago, 27 Aug 14, 3:42pm -
  • One of These Hackathons Is Not Like the Others: Women-VetsinTech Hackathon @ Facebook
    Facebook hosts hackathons at its headquarters in Menlo Park, Calif., on a regular basis, but a hackathon held there Monday had a different look to it, as all of the 30 or so participants were female. (more…)New Career Opportunities Daily: The be…
    - 13 hours ago, 27 Aug 14, 11:07am -
  • Former WaveGroup Sound Staffers Are Now Facebook’s ‘Full-Time Sound-Design Team’
    Facebook’s latest “acqu-hire” is a sound one, literally, as reports by TechCrunch and VentureBeat indicated that the team behind audio-production company WaveGroup Sound has joined Facebook, although the company was not acquired. (more…)…
    - 14 hours ago, 27 Aug 14, 9:59am -
  • Vine Aims for Instagram with Update Onslaught
    It seems as if there is no end in sight to the competition between two popular video-sharing social media platforms — and their parents. Instagram (Facebook’s adorable toddler) and Vine (Twitter’s unruly teenager) have been neck and neck with u…
    - 15 hours ago, 27 Aug 14, 9:31am -
  • Bandwidth Targeting: Brands on Facebook Can Now Segment by Network Connection
    Facebook announced a new addition to its ad-targeting options with the aim of helping advertisers that are seeking to engage users in high-growth countries, as the social network is now allowing brands to target based on the network connections —…
    - 15 hours ago, 27 Aug 14, 8:54am -
  • 140 Proof Granted Patent for ‘Targeting Users Based on Persona Data’
    Social-data and ad-targeting platform 140 Proof announced that it has been granted what one of its advisors referred to as the “Hope Diamond of social advertising patents,” U.S. Patent No. 8,751,305, titled, “Targeting Users Based on Persona D…
    - 1 day ago, 26 Aug 14, 3:16pm -
  • EMMYS: 10.9M Interactions from 6.2M Facebook Users
    Roughly 6.2 million Facebook users weighed in on the 66th Annual Primetime Emmy Awards Monday night, leading to 10.9 million interactions on the social network, Data Analyst Betsy Williams wrote in a Newsroom post. (more…)New Career Opportunitie…
    - 1 day ago, 26 Aug 14, 2:02pm -

AllTwitter

Quick Sprout

  • 7 Strategies That’ll Actually Drive You More Social Media Traffic
    Just like most marketers, I have my bag of tricks - ones that I’ve been leveraging that most people have not. I still use them because they work extremely well. So, what’s in this bag of tricks? As you read on, know that these tactics will work…
    - 14 hours ago, 27 Aug 14, 10:00am -
  • Why Your Corporate Blog Is Going to Fail and How You Can Fix It
    Why would you start a corporate blog? Chances are it’s to communicate with your customers, build your brand, or generate sales. If your blog isn’t helping you with one of those 3 things, you’re wasting your time. From the outside, it looks like…
    - 3 days ago, 25 Aug 14, 10:00am -
  • How to Optimize Conversions for the 3 Major Website Types
    Chances are your website is designed to either generate leads, produce sales, or get users to sign up. Depending on the type of website you have, the methods you use to increase your conversions will vary. To help you boost your conversions, I have c…
    - 6 days ago, 22 Aug 14, 10:00am -
  • Is It Worth Responding to Blog Comments?
    You’ve seen me respond to thousands of comments, but is it really worth it? To date, I’ve responded to 50,696 comments on Quick Sprout and a few thousand more across the web. On average, it takes me just over a minute to read each comment and th…
    - 8 days ago, 20 Aug 14, 10:00am -
  • Does Infographic Marketing Still Work? A Data Driven Answer
    I used to be a big fan of leveraging infographics to grow my traffic and brand. Why? Because it used to provide exceptional results. The results were so great that when we started releasing infographics on the KISSmetrics blog in 2010, it helped us…
    - 10 days ago, 18 Aug 14, 10:00am -
  • How to Effectively Use Remarketing to Increase Your Revenue
    Can you guess what my favorite form of advertising is? It isn’t pay per click or banner ads. It’s actually remarketing. "Why?" you may ask. Because remarketing is the easiest way to get people to come back to your site and complete the purchase…
    - 13 days ago, 15 Aug 14, 10:00am -
  • What Type of Images Should You Use Within Your Blog Posts?
    From stock photography to graphs, charts, and infographics, the types of images you can use to illustrate your blog posts are numerous. The question is: what types of images should you use? I decided to analyze 41 blogs within different industries t…
    - 15 days ago, 13 Aug 14, 10:00am -
  • Ever Tell Yourself That Your Startup is Going to Make It Instead of Facing the Truth?
    I know I’ve been there before and, sadly, more than once. Chances are you are going to be there too. Why? Sometimes solving problems and executing fast isn’t enough. It doesn’t matter how smart you are. The biggest factor in a startup's success…
    - 17 days ago, 11 Aug 14, 10:00am -
  • 8 Ways to Improve the Usability of Your Website
    Marketing isn’t just about driving traffic to a website. It also incorporates design and usability. Just think of Apple. Its computers and products wouldn’t be as popular as they are today if they weren’t beautiful and, more importantly, usabl…
    - 20 days ago, 8 Aug 14, 10:00am -
  • 7 Marketing Tactics That Increased My Growth by 679%
    What’s the number one quality a good marketer needs to have? It's not a specific skill such as being good at SEO or conversion optimization. A good marketer needs to be creative. Why? Because all of the normal marketing tactics that everyone know…
    - 22 days ago, 6 Aug 14, 10:00am -
  • What I Learned About Guest Posting From Blogging at Entrepreneur Magazine, TechCrunch, and Mashable
    I’ve had my content featured all over the web, ranging from sites like Business Insider and Entrepreneur Magazine to niche blogs like Copyblogger and Search Engine Land. Some of my posts did extremely well, while others didn’t do as well as I wa…
    - 24 days ago, 4 Aug 14, 10:00am -
  • How to Increase Your Instagram Engagement by 182%
    You may know Instagram as the place for sharing selfies, but it is one of the fastest growing social media platforms with over 200 million users. It gets 15 times more user engagement than Facebook and 40 times more engagement than Twitter. So, how c…
    - 27 days ago, 1 Aug 14, 10:00am -
  • 7 Lies About SEO You Probably Believe
    SEO has been around for so many years that it should be easy to figure out what you should and shouldn’t do, right? I wish that were the case! The thing about SEO is that it's constantly evolving. Not only does that mean a lot of the old informatio…
    - 29 days ago, 30 Jul 14, 10:00am -
  • Need Traffic? Here’s a Simple Strategy to Woo Bloggers and Win Their Readers Over
    Do you want to get your articles published on sites like Forbes, Huffington Post, or Entrepreneur Magazine? Of course, you do. It's a great way to gain traffic and generate sales. So, what are you waiting for? I know what you are thinking: "It’s e…
    - 31 days ago, 28 Jul 14, 10:00am -
  • How to Build Brand Awareness for Your Business
    You have many options when it comes to marketing your business. Naturally, you might be wondering where you should start or what channels you should use to achieve the best results, right? Sadly, there is no one answer because it varies from bus…
    - 34 days ago, 25 Jul 14, 10:00am -
  • 7 Content Marketing Lessons Learned from Losing 225,418 Visitors a Month
    During its peak, the KISSmetrics blog received 768,766 visitors a month and was growing at a rapid pace. Can you guess what our monthly traffic is now? We get 543,348 visitors, which means our traffic is down by a whopping 225,418 visitors. Some of…
    - 36 days ago, 23 Jul 14, 10:00am -
  • Why You Shouldn’t Hire a Marketing Consultant
    I started out in my career as a marketing consultant, and I was so good at driving traffic to websites that I was able to grow my agency to millions of dollars a year in revenue. To this day, even though I’m a software entrepreneur, I still get bom…
    - 38 days ago, 21 Jul 14, 10:00am -
  • The 6 Elements of a Powerful Blog Post
    You already know that blogs are popular and that you should have one. But do you know what makes a great blog post? Sure, you’ve heard of things like having great educational content, but there must be more to writing a winning blog post than that,…
    - 41 days ago, 18 Jul 14, 10:00am -
  • The Complete Guide to Building Your Personal Brand
    Do you know what separates me from other entrepreneurs? No, it’s not that I am smarter or work harder. A lot of entrepreneurs have those characteristics. It’s that I have a much bigger personal brand. You don’t want to build your personal bran…
    - 43 days ago, 16 Jul 14, 10:00am -
  • 7 Marketing Lessons Learned From Acquiring a Startup
    Last year, my co-founder Hiten Shah and I decided to acquire a sales CRM company Strideapp. Typically, we don’t like to acquire or build new companies because we already have enough on our plates. But the deal was too good to pass up. Plus, a mutu…
    - 45 days ago, 14 Jul 14, 10:00am -
  • 7 Landing Page Flaws That Kill Your Conversions (and How to Fix Them)
    Landing pages are supposed to help boost your conversions, but in some cases, they kill them. When does that happen? If your landing pages have the wrong copy or distract your visitors, your conversion rate will drop. And that’s just the tip of the…
    - 48 days ago, 11 Jul 14, 10:00am -
  • What Sending 62,619,592 Emails Taught Me About Content Marketing
    I started Quick Sprout on April 17, 2007. Since then, I’ve collected 184,291 emails - 126,443 of which are still active. Since the blog's inception, I sent 62,619,592 emails. It sounds like a lot of emails, but it really isn’t. Every time I write…
    - 50 days ago, 9 Jul 14, 10:00am -
  • 11 Essential Elements of a Perfect Blog Design (a Data Driven Answer)
    Are you trying to create the perfect blog design? You know, one that encourages people to read your content and share it on the social web and, most importantly, gets high rankings in the search engines? Luckily for you, I’ve worked with so many…
    - 52 days ago, 7 Jul 14, 10:00am -
  • The Formula for a Perfect Headline
    You spend hours writing exceptionally good content, but how much time do you spend focusing on crafting the perfect headline? Chances are not enough time. Why? Because 8 out of 10 people will read your headline, but only 2 out of 10 people will read…
    - 56 days ago, 3 Jul 14, 10:00am -
  • 27 Marketing Tips That’ll Woo Your Visitors and Win Them Over
    Having a website isn’t enough. Slapping a website together and offering a few paid products or services doesn’t ensure that you’ll make money. Even if your offering is superb, there is still no guarantee that you’ll generate any income. Give…
    - 57 days ago, 2 Jul 14, 10:00am -
  • How I Write 8 Blog Posts a Week While Running 2 Companies
    You’ll never succeed at content marketing if you can’t create content on a regular basis. In essence, you need to learn how to streamline your content creation. The good news is it’s not that hard. I’ve figured out how to streamline my conte…
    - 59 days ago, 30 Jun 14, 10:00am -
  • How to Calculate the ROI of Your Social Media Campaigns
    Is it just me or do companies have a hard time accepting social media as a marketing channel? From what I’ve experienced, most companies aren’t willing to leverage social media because they don’t believe it can make them more money. Well, I ha…
    - 62 days ago, 27 Jun 14, 10:00am -
  • How to Hire a World-Class Blogger for Your Company
    You know the benefits of blogging, but you don’t have the time to blog yourself. What should you do? Hire a blogger, right? You should. But do you know how to find a great blogger? Luckily for you, I’ve had a lot of experience in hiring bloggers…
    - 64 days ago, 25 Jun 14, 10:00am -
  • 7 Unconventional Marketing Tactics That Work
    Why do you spend money on marketing? It’s to get visitors to your site, right? If you think about it, getting visitors to your website is great, but what you are really doing is spending money to make more of it. From a business standpoint, it doe…
    - 66 days ago, 23 Jun 14, 10:00am -
  • How to Generate Leads with Social Media
    You’re already on social sites like Facebook and Twitter, but are you generating traffic from them? And, more importantly, are you generating leads? One of the big misconceptions about social media sites is that they don’t drive quality visitors.…
    - 69 days ago, 20 Jun 14, 8:30am -

Moz

  • Are Hashtags Dead? Do Tweets with Images Get More Followers? Twitter Growth Factors (and Some Excel Tips)
    Posted by petebrayWhat factors go into determining how many Twitter followers you gain (and lose) each day?I was driven in part by Rand Fishkin's recent "mad scientist" experimentation that he touched on at MozCon. There, he noted that his tweets…
    - 1 day ago, 26 Aug 14, 7:15pm -
  • Negative SEO: Should You Be Worried? If Attacked, What Should You Do?
    Posted by MarieHaynesThere has been a lot of talk lately about negative SEO. Does it really happen? If so, should you be worried? How do you know whether someone is attempting to attack you with negative SEO? And what should you do to protect y…
    - 2 days ago, 25 Aug 14, 7:15pm -
  • 10 Tips to Take the Moz Tools to the Next Level
    Posted by EllieWilkinsonHey Moz fans! I'm Ellie, and I'm part of the newly formed Customer Success team at Moz. As part of the "S" team, I work to teach customers how to be successful marketers and awesome Moz users.Whether you're an old pro or a…
    - 3 days ago, 25 Aug 14, 6:48am -
  • Video SEO in a Post-Rich Snippet World
    Posted by PhilNottinghamThis post can be considered a sequel to this post from 2012.Back in July, Google rolled out a bunch of changes in the way they treat rich snippets in the search results (check out this fantastic post from AJ Kohn for t…
    - 3 days ago, 24 Aug 14, 7:16pm -
  • Customer Journey Maps - Whiteboard Friday
    Posted by kerrybodineAt every stage in the marketing funnel, it's crucially important to empathize with your customers' interactions with your business, feeling great about the high points and frustrated by the lows. In today's Whiteboard Friday,…
    - 6 days ago, 21 Aug 14, 7:15pm -
  • Google Webmaster Tools Just Got a Lot More Important for Link Discovery and Cleanup
    Posted by RobertFisherThis post was originally in YouMoz, and was promoted to the main blog because it provides great value and interest to our community. The author's views are entirely his or her own and may not reflect the views of Moz, Inc.What…
    - 7 days ago, 20 Aug 14, 6:01pm -
  • Announcing the All-New Beginner's Guide to Link Building
    Posted by Trevor-KleinIt is my great pleasure to announce the release of Moz's third guide for marketers, written by the inimitable Paddy Moogan of Distilled:We could tell you all about how high-quality, authoritative links pointing to your…
    - 8 days ago, 19 Aug 14, 7:15pm -
  • How to Build Your Own Free Amazon Organic Search Rank Tracker
    Posted by n8ngrimmDo you want a free tool that tracks your organic search rankings in Amazon? Yes? You're in luck.I am going to show you how to build your own organic search rank tracking tool using Kimono Labs and Excel.This is a follow-up to…
    - 9 days ago, 18 Aug 14, 7:14pm -
  • How to Use Facebook for Targeted Content Promotion
    Posted by Paddy_MooganAs much as content and advertising agencies would like you to believe it, content produced by a business doesn't just go viral on it's own. There is often something that pushes it really, really hard when it first goes live wh…
    - 10 days ago, 17 Aug 14, 7:16pm -

KISSmetrics

  • What is the Difference Between Google Analytics and KISSmetrics?
    One of the most common questions we get from people is how KISSmetrics is different from Google Analytics. We understand the curiosity. Both services are in the analytics space, so it’s easy to think they’re the same tools. However, there are a n…
    - 12 hours ago, 27 Aug 14, 12:04pm -
  • The One Metric Dashboard Helping SumoMe Reach 1 Billion Users
    A few weeks ago I was hanging with Sean Work of KISSmetrics, drinking hippie gunpowder tea in Venice, CA. I mentioned our company dashboard for our free tool that is used to grow email lists at SumoMe.com, and Sean was blown away. Sometimes simple is…
    - 1 day ago, 26 Aug 14, 1:02pm -
  • 6 Advanced Steps for Doubling Your Activation Rate
    Imagine you’re living the marketer’s dream. You’re acquiring hundreds, even thousands, of customers every day because your product and marketing are just that awesome. Your team, spouse (or Tinder match), and family are excited as your company…
    - 2 days ago, 25 Aug 14, 12:31pm -
  • Behind the Scenes of Behavioral Advertising
    Today we’re going to look at some of the little known details and services surrounding the world of behavior advertising. And just in case the term “behavioral advertising” is confusing to you, let’s define it real quick: Behavioral advertisi…
    - 4 days ago, 23 Aug 14, 3:34pm -
  • 10 Things Every Marketer Should Know About A/B Testing
    As customer attention spans are shrinking and online competition is expanding, Conversion Rate Optimization (CRO) is a must-have skill for marketers. CRO is one of the most important aspects of your digital marketing strategy because conversion rate…
    - 6 days ago, 22 Aug 14, 11:49am -
  • 4 Simple eCommerce Product Page Tests That Take Less Than an Hour
    To buy or not to buy is the question. And a product page is where this crucial decision is made. At (Visual Website Optimizer), we see an array of product pages being tested every day. While some people love to start testing with their “add to cart…
    - 6 days ago, 21 Aug 14, 7:53pm -
  • The Secret Ingredient for Winning the Customer Service Battle in E-commerce
    It’s hard to deny the monumental impact that the “Age of the Customer” has had on e-commerce. Today’s customers are smart, connected, web savvy, and fiercely disloyal. They enjoy a growing array of product and brand choices. This may sound li…
    - 7 days ago, 21 Aug 14, 11:07am -
  • Customer Testimonials: How to Put Your Customers to Work for You
    “The crowd sometimes plays a tremendous role to give you wings and carry you to victory.” – Bela Karolyi With those words, famed Romanian and U.S. gymnastics coach Bela Karolyi showed that he understood the power his “customers” had to take…
    - 7 days ago, 20 Aug 14, 7:00pm -
  • Data-Backed Tips for Getting Your Content Shared on Facebook
    If you’re normal — you have a beating heart and functioning mind — then you want more shares on Facebook. A huge part of this desire is just because you’re human. All humans want recognition and approval. Another huge part of this desire is j…
    - 8 days ago, 20 Aug 14, 11:54am -
  • How to Get Survey Answers That Actually Help Your Business
    Creating great surveys can influence the success of your business. But most times, surveys are not created to optimize on the results and effects they can produce. How do you get a high response rate and interesting answers to the questions you’re…
    - 8 days ago, 19 Aug 14, 7:34pm -
  • 26 Social Listening Tools to Infuse Your eCommerce Marketing with Awesome Intelligence
    When you start off in eCommerce (or if you’ve been doing it for a while), you will realize how important quality marketing is to keep the pipeline of traffic going to your site. It is very likely that initially you will be relying mostly on organic…
    - 8 days ago, 19 Aug 14, 1:58pm -
  • The Complete Guide to Online Customer Research
    How well do you know your customer? Do you know where they spend their time online, their average annual income or revenue and their biggest problems relevant to your solution? How about how they take their coffee? (Ok, maybe that last one is a littl…
    - 10 days ago, 18 Aug 14, 11:27am -
  • How to Prepare Yourself for the Next Penguin Update
    Algorithm updates from Google are like thunderstorms; they always begin with visible brewing and hit with force. Just recently, Google revealed the latest Panda 4.0 update, and now there is a buzz about the next update brewing on the horizon: Penguin…
    - 12 days ago, 16 Aug 14, 9:25am -
  • What is Customer Analytics?
    Tracking your customers step-by-step as they use your website or mobile app allows you to gather extremely important information about your online business. If you run a SaaS, e-commerce, or any other website that requires member signup or login, you…
    - 13 days ago, 15 Aug 14, 11:47am -
  • How to Turn Freebie-Seekers into Paying Customers: 4 Strategies Worth Testing on Your Site
    Freebie seekers. The very words send a shudder through both product and service-based businesses alike. The worry is that these potential customers will cause a drain on the system – taking, taking, taking without buying. However, with the right ap…
    - 14 days ago, 14 Aug 14, 11:45am -
  • A Simple Framework for Building User Engagement Features
    Engagement is the first thing you will need for your product. Without engagement, you won’t have returning users, and you won’t monetize. One of the easiest ways to make your app more engaging is to gamify it. But let’s not. Games tend to be fu…
    - 15 days ago, 13 Aug 14, 10:53am -
  • 22 Tips For Creating Great Content When You Don’t Have a Clue
    One of the challenges you have as a content marketer is continually creating new content. You likely don’t have the luxury of running a content site like Huffington Post or Buzzfeed, where you’re free to write anything from cat memes to particle…
    - 15 days ago, 12 Aug 14, 6:20pm -
  • An Introduction to Analytics for Ecommerce Websites
    The online marketing space is in constant shift as new technologies, services, and marketing tactics gain popularity and become the new standard. Online store owners are one of the many different segments affected by these constant evolutions. In ord…
    - 15 days ago, 12 Aug 14, 12:24pm -
  • How to Avoid Over-Optimizing Your Website
    Too much of a good thing is a bad thing. This is true in life, and in SEO. SEO is awesome, but too much SEO can cause over-optimization. Search engine over-optimization is the practice of creating too many SEO improvements, to the point that the impr…
    - 17 days ago, 11 Aug 14, 11:15am -
  • Website Testing Mistakes That Can Damage Your Business – Part 2
    Last week we looked at the first two website testing mistakes and talked about a few practical tips to avoid them. Here’s a recap: Mistake #1: Optimizing for maximizing conversions at the expense of your promise. Mistake #2: Making it hard for your…
    - 18 days ago, 9 Aug 14, 1:20pm -
  • The Benefits of Tracking People with Analytics
    Tools like Google Analytics are great, but they have one major weakness. You get only aggregate data. The Limits of Aggregate Data Averages, totals – these methods of measuring are known as aggregate. They provide an overall picture of how an area…
    - 19 days ago, 8 Aug 14, 12:27pm -
  • How to Share Content That Readers Will Want to Re-Share
    Social media makes it easy to share content, but, like anything else, there’s a right way and a wrong way. You can just click the share button on the web page, but that will waste an opportunity. Savvy sharers frame the content to intrigue and enti…
    - 21 days ago, 7 Aug 14, 11:05am -
  • Post Sale, Now What? How to Increase Your Repeat Customers
    In the marketing world, we put the bulk of attention on getting new customers. Of course, that is important to keeping your business running. However, keeping your customers coming back deserves as much, if not more, attention, especially in a SaaS m…
    - 22 days ago, 6 Aug 14, 11:50am -
  • Infographic: Brewing Up the Best Content
    There are many paths you can take when forming your content creation process. Some companies put their focus on creating as much content as quickly as possible, while others take their time and prefer quality over quantity. Today’s infographic come…
    - 22 days ago, 5 Aug 14, 6:17pm -
  • How To Set Marketing Goals You Can Actually Achieve: Advice From The Experts
    One of the things I struggled with the most when I was a Marketing Manager at a SaaS company was learning how to set goals for our department. It sounds like a simple-enough task, but over time I came to see goal-setting as something of an art; it re…
    - 23 days ago, 5 Aug 14, 10:49am -

SEO Book

  • Measuring SEO Performance After "Not Provided"
    In recent years, the biggest change to the search landscape happened when Google chose to withhold keyword data from webmasters. At SEOBook, Aaron noticed and wrote about the change, as evermore keyword data disappeared. The motivation to withold t…
    - 4 days ago, 24 Aug 14, 2:50am -
  • Loah Qwality Add Werds Clix Four U
    Google recently announced they were doing away with exact match AdWords ad targeting this September. They will force all match types to have close variant keyword matching enabled. This means you get misspelled searches, plural versus singular overla…
    - 12 days ago, 16 Aug 14, 9:09am -
  • Understanding The Google Penguin Algorithm
    Whenever Google does a major algorithm update we all rush off to our data to see what changed in terms of rankings, search traffic, and then look for the trends to try to figure out what changed. The two people I chat most with during periods of big…
    - 27 days ago, 31 Jul 14, 9:18pm -
  • Guide To Optimizing Client Sites 2014

    - 43 days ago, 16 Jul 14, 10:02am -
  • Google Search Censorship for Fun and Profit
    Growing Up vs Breaking ThingsFacebook's early motto was "move fast and break things," but as they wanted to become more of a platform play they changed it to "move fast with stability." Anything which is central to the web needs significant stabilit…
    - 44 days ago, 14 Jul 14, 1:16pm -
  • {This | The Indicated} {Just | True} {In | Newfangled}
    A couple years ago we published an article named Branding & the Cycle, which highlighted how brands would realign with the algorithmic boost they gained from Panda & leverage their increased level of trust to increase their profit margins by leveragi…
    - 57 days ago, 1 Jul 14, 1:08pm -
  • Building a Legal Moat for Your SEO Castle
    About a month ago a year old case of an SEO firm being sued by it's client resurfaced via a tweet from Matt Cutts.I'd like to add something to this conversation that will be helpful for you as a service provider seeking to avoid that really, really…
    - 64 days ago, 24 Jun 14, 2:40pm -
  • Have We Reached Peak Advertising?
    The internet runs on advertising. Google is funded almost entirely by advertising. Facebook , likewise. Digital marketing spends continue to rise: Internet advertising revenues in the United States totaled $12.1 billion in the fourth quarter of 2013…
    - 70 days ago, 19 Jun 14, 12:42am -
  • The Rigged Search Game
    SEO was all about being clever. Still is, really. However, SEO used to reward the clever, too. The little guy could take on the big guys and munch their lunch by outsmarting them. It was such an appealing idea. The promise of the internet was…
    - 84 days ago, 4 Jun 14, 7:07pm -
  • What’s In A Name?
    Many SEO love keyword-loaded domain names. The theory is that domains that feature a keyword will result in a boost in ranking. It’s still a contentious topic: I've seen bloggers, webmasters and search aficionados argue the case around the death…
    - 87 days ago, 1 Jun 14, 7:06pm -
  • Pandas, Penguins, and Popsicles
    Are you still working through your newsfeed of SEO material on the 101 ways to get out of panda 4.0 written by people that have never actually practiced SEO on their own sites? Aaron and I had concluded that what was rolling through was panda befo…
    - 89 days ago, 31 May 14, 8:37am -
  • Please Remove My Link. Or Else.
    Getting links removed is a tedious business. It’s just as tedious for the site owner who must remove the links. Google’s annoying practice of "suggesting" webmasters jump through hoops in order to physically remove links that the webmaster suspe…
    - 97 days ago, 23 May 14, 4:27am -
  • Google Helpouts Twitter Spam (Beta)
    Google is desperate to promote Helpouts. I first realized this when I saw the following spam message in my email inbox.Shortly after a friend sent me a screenshot of a onebox promoting Helpouts in the SERPs. That's Google monopoly and those are G…
    - 16 May 14, 5:01am -
  • What’s Wrong With A/B Testing
    A/B testing is an internet marketing standard. In order to optimize response rates, you compare one page against another. You run with the page that gives you the best response rates. But anyone who has tried A/B testing will know that whilst it so…
    - 22 Apr 14, 2:19am -
  • Learn Local Search Marketing
    Last October Vendran Tomic wrote a guide for local SEO which has since become one of the more popular pages on our site, so we decided to follow up with a QnA on some of the latest changes in local search.Q: Google appears to have settled their mon…
    - 21 Apr 14, 8:07am -
  • Google's Effective 'White Hat' Marketing Case Study
    There's the safe way & the high risk approach. The shortcut takers & those who win through hard work & superior offering. One is white hat and the other is black hat. With the increasing search ecosystem instability over the past couple years, som…
    - 15 Apr 14, 3:20am -
  • The Positive Negative SEO Strategy
    There’s a case study on Moz on how to get your site back following a link penalty. An SEO working on a clients site describes what happened when their client got hit with a link penalty. Even though the link penalty didn't appear to be their fault…
    - 1 Apr 14, 7:34am -
  • Bing Lists 'Alternatives' In Search Results
    Bing recently stated testing listing 'alternatives' near their local search results. I wasn't able to replicate these in other search verticals like flight search, or on an iPhone search, but the format of these alternatives looks similar to the for…
    - 29 Mar 14, 7:23pm -
  • Flip Guest Blogging on its Head, With Steroids
    Guest blogging was once considered a widely recommended white hat technique. Today our monopoly-led marketplace arbitrarily decided this is no longer so. Stick a fork in it. Torch it. Etc.It looks like MyBlogGuest was the "winner" - not appearing…
    - 19 Mar 14, 2:09pm -
  • Handling Objections From SEO Clients
    If the current war on SEOs by Google wasn’t bad enough if you own the site you work on, then it is doubly so for the SEO working for a client. When the SEO doesn’t have sufficient control over the strategy and technology, it can be difficult to…
    - 17 Mar 14, 11:26pm -
  • Keep Visitors Coming Back
    Facebook. A mobile phone. Email. How often do you check them? Many of us have developed habits around these services. The triggers that help create these habits can be baked in to the design of websites. The obvious benefit of doing so is that i…
    - 11 Mar 14, 4:12pm -
  • Optimizing Against Competitors
    You’ve got to feel a little sorry for anyone new to the search marketing field. On one side, they’ve got to deal with the cryptic black box that is Google. Often inconsistent, always vague, and can be unfair in their dealings with webmasters. O…
    - 11 Feb 14, 5:05am -
  • Measure For Business Benefit
    Matt Cutts is just toying with SEO’s these days. Going by some comments, many SEOs still miss the big picture. Google is not in the business of enabling SEOs. So he may as well have a little fun - Matt has “called it” on guest posting. Okay,…
    - 27 Jan 14, 11:55pm -
  • Disavow & Link Removal: Understanding Google
    Fear SellsFew SEOs took notice when Matt Cutts mentioned on TWIG that "breaking their spirits" was essential to stopping spammers. But that single piece of information add layers of insights around things like: duplicity on user privacy on organic…
    - 26 Jan 14, 5:36pm -
  • Yahoo! Secured Search Rolls Out
    Yahoo! is currently rolling out secured search, which prevents sending referrers to unsecured sites. The roll out is ongoing, but currently they do pass data to secured sites. Unlike Google's secured search roll out: rather than showing a referrer w…
    - 22 Jan 14, 4:20pm -
  • Google's Chris DiBona On Search Ecosystem Diversity
    It's hard to deny that some folks working at Google are geniuses. It's also hard to deny the disconnect in their messaging.As Google locked down their "open" ecosystem (compatibility as a club, abandonware, deleting privacy settings, extensions requ…
    - 16 Jan 14, 12:00pm -
  • SEO 2014
    We’re at the start of 2014. SEO is finished. Well, what we had come to know as the practical execution of “whitehat SEO” is finished. Google has defined it out of existence. Research keyword. Write page targeting keyword. Place links with th…
    - 11 Jan 14, 3:17pm -
  • Did Matt Cutts Endorse Rap Genius Link Spam?
    On TWIG Matt Cutts spoke about the importance of defunding spammers & breaking their spirits. If you want to stop spam, the most straight forward way to do it is to deny people money because they care about the money and that should be their end goa…
    - 4 Jan 14, 11:00am -
  • Gray Hat Search Engineering
    Almost anyone in internet marketing who has spent a couple months in the game has seen some "shocking" case study where changing the color of a button increased sales 183% or such. In many cases such changes only happen when the original site had not…
    - 3 Jan 14, 7:27am -
  • Quickly Reversing the Fat Webmaster Curse
    Long story short, -38 pounds in about 2 months or so. Felt great the entire time and felt way more focused day to day. Maybe you don’t have a lot of weight to lose but this whole approach can significantly help you cognitively. In fact, the diet p…
    - 1 Jan 14, 4:27am -

Social Media Examiner

  • 5 Ways You Can Influence Consumer Purchasing Decisions: New Research
    Are you wondering whether social media has any real impact on consumer purchasing decisions?  Do you sometimes question the potential of social media marketing? Most businesses and organizations dive into social media hoping to increase brand awaren…
    - 19 hours ago, 27 Aug 14, 5:00am -
  • 5 Tools to Help You Discover Great Content to Share With Your Fans
    Do you need more engaging social media content? Are you looking for ways to discover great content to share with your fans? What if there were great tools that surfaced popular content you could share? In this article I share five tools to help you d…
    - 20 hours ago, 27 Aug 14, 4:00am -
  • How to Get Started With Visual Content Marketing
    Do you want to use visual content in your social media marketing? Do you need help getting started? You don’t have to be a professional designer or photographer to create interesting images and video. In this article I’ll share tools and tips for…
    - 2 days ago, 26 Aug 14, 5:00am -
  • 7 Simple Twitter Marketing Tips to Improve Your Results
    Are you looking for easy ways to improve your Twitter marketing? Have you thought about how getting back to basics can lend a new perspective? Even Twitter’s most advanced users may be missing out on engagement opportunities if they aren’t bother…
    - 2 days ago, 26 Aug 14, 4:00am -
  • 18 Social Media Marketing Tips to Improve Your Marketing
    Are you looking for the latest social media marketing tactics? Do you want to know what the social media marketing pros are doing today? Keeping up with the latest social media changes is not always easy, but here you’ll find ideas worth exploring.…
    - 3 days ago, 25 Aug 14, 5:00am -
  • How to Use Targeted Facebook Ads to Promote an Event
    Are you promoting events online? Have you tried using Facebook to spread the word? Targeted Facebook ads are an ideal way to reach people who are most likely to share and attend your event. In this article I’ll show you how Facebook ads increase e…
    - 3 days ago, 25 Aug 14, 4:00am -
  • Vine Introduces New Camera: This Week in Social Media
    Welcome to our weekly edition of what’s hot in social media news. To help you stay up to date with social media, here are some of the news items that caught our attention. What’s New This Week? Vine Introduces New Camera: “The new camera offers…
    - 5 days ago, 23 Aug 14, 5:00am -
  • Measuring Social Media: What Marketers Need to Know
    Do you understand how to measure social media activities? Do you know how to gather the right data to help you achieve your business goals? To explore how you can measure social media activities, I interview Lutz Finger for this episode of the Socia…
    - 6 days ago, 22 Aug 14, 5:00am -
  • How to Combine Text and Visual Content for Better Social Engagement
    Do you keep text and image updates separate? Have you considered how text and visual content complement each other? Pairing visual content with clever, descriptive text can create a true marketing force that leads to more interaction. In this article…
    - 7 days ago, 21 Aug 14, 5:00am -
  • How to Build Your Google+ Hangout Audience
    Would you like to use Google+ Hangouts On Air? Are you worried no one will attend your hangout? Laying a strong foundation for your Google+ hangout can help you find the audience you need. In this article you’ll discover how to build an audience fo…
    - 7 days ago, 21 Aug 14, 4:00am -
  • 4 Tips to Create the Perfect Cover Photo on Any Social Network
    Are you proud of your social media cover photos? Do you want to find out how to improve them? Your cover photo is the first thing anyone sees when they visit your social media profiles. Make that first impression a positive one. In this article I’l…
    - 8 days ago, 20 Aug 14, 5:00am -
  • Get Free Training for Facebook Page Admins With Facebook Studio Edge
    Do you want to learn the fundamentals of Facebook pages? Do you need to know more about Facebook ads? Facebook offers free training to help page admins understand everything from business page basics to Facebook ad policies with its Facebook Studio E…
    - 8 days ago, 20 Aug 14, 4:00am -
  • 12 Twitter Marketing Tips From the Pros
    Are you using the latest Twitter marketing tactics? Do you want to raise the bar on your Twitter marketing? We asked top Twitter pros to share the tips and tricks they’re using to make a difference in their own Twitter marketing. In this article yo…
    - 9 days ago, 19 Aug 14, 5:00am -
  • How to Use Instagram Hashtags to Expand Your Reach
    Is your business marketing on Instagram? Do you want your Instagram posts to be seen by more people? You can make it easier for people who don’t follow you on Instagram to find your content by using hashtags. In this article you’ll discover how h…
    - 9 days ago, 19 Aug 14, 4:00am -
  • Facebook Ad Scheduling: What Marketers Need to Know
    Do you use Facebook advertising? Do you want to control the times when your ads run? Facebook recently introduced an ad scheduling feature to let users choose what times of each day their ads run. In this post we’ll explore what ad scheduling is, w…
    - 10 days ago, 18 Aug 14, 5:00am -
  • 4 Ways to Improve Your Pinterest Marketing With Analytics
    Do you use Pinterest to market your business? Do you use Pinterest analytics to help you market better? Most brands on Pinterest aren’t tracking their metrics. The companies that do are finding optimized engagement. In this article I’ll share fo…
    - 10 days ago, 18 Aug 14, 4:00am -
  • Twitter Promoted Video: This Week in Social Media
    Welcome to our weekly edition of what’s hot in social media news. To help you stay up to date with social media, here are some of the news items that caught our attention. What’s New This Week? Twitter Introduces Promoted Video: “After months o…
    - 12 days ago, 16 Aug 14, 5:00am -
  • How a Podcast Built a Business: The Lou Mongello Story
    Do you have or want to start a podcast? Are you wondering how your podcast can lead to bigger things? To explore how a podcast went from a hobby to a full-time business, I interview Lou Mongello for this episode of the Social Media Marketing podcast…
    - 13 days ago, 15 Aug 14, 5:00am -
  • 7 Pinterest Marketing Tips to Improve Your Visibility
    Are you interested in raising your visibility on Pinterest? Do you know which Pinterest tactics work best today? We asked top social media professionals what they’re doing to get results from Pinterest marketing right now. In this article you’ll…
    - 14 days ago, 14 Aug 14, 5:00am -
  • 10 Ways to Find More Local Facebook Fans
    Are you a small business using Facebook? Do you need ideas to reach your local Facebook audience? If you’re a small business you need to localize your marketing efforts to reach your real customers. In this article I’ll share 10 ways you can enco…
    - 14 days ago, 14 Aug 14, 4:00am -
  • New Research Shows Social Media Word-of-Mouth Rising
    Do you want people to tell their friends about your business? Are you getting positive word of mouth? New research shows that word-of-mouth marketing has grown exponentially on social media. In this article you’ll discover three ways you can encour…
    - 15 days ago, 13 Aug 14, 5:00am -
  • How to Use Twitter Remarketing Ads to Target Site Visitors
    Are you using Twitter ads? Would you like to use remarketing to lower your overall cost per lead? Twitter recently announced you can now use both Twitter ads and Twitter cards to remarket to existing customers and leads. In this article I’ll show…
    - 15 days ago, 13 Aug 14, 4:00am -
  • How to Use Google Analytics Acquisition Reports to Know Where People Are Coming From
    Do you want to know how people are finding your website? Do you want to learn more about Acquisition reports in Google Analytics? When you know your biggest traffic sources, you have a better idea of where to spend your time and money. In this articl…
    - 16 days ago, 12 Aug 14, 5:00am -
  • 5 Marketing Lessons From the Fastest-Growing Businesses on Instagram
    Are you using Instagram for business? Do you want to know what works? You can maximize your chances of Instagram success by watching what’s working for others. In this article I’ll show you five examples of businesses growing their Instagram foll…
    - 16 days ago, 12 Aug 14, 4:00am -
  • Facebook Post Frequency: How to Find Out What Works
    Are you wondering how often to post on your Facebook page? Do you know whether Facebook post frequency or content has a bigger impact on engagement? Here at Social Media Examiner, we did some testing, and dug into our Facebook metrics. What we found…
    - 17 days ago, 11 Aug 14, 5:00am -

Lifehacker

  • newThe Sit-or-Stand Open Shelving Workspace
    Today's featured workspace not only has lots of built-in organization and a pleasant natural vibe, it's also a flexible setup for transitioning between sitting or standing to work.Read more...
    - 5 hours ago, 27 Aug 14, 7:00pm -
  • newKeep Cats Off the Counter with a "Yes" for Every "No"
    Cats love to jump up on to things. If you're having trouble keeping your cats off certain places, you have to train them by positively reinforcing a "yes" areas for every "no" area.Read more...
    - 6 hours ago, 27 Aug 14, 6:00pm -
  • newSee the World's End with These Wallpapers of Dystopian Ruins
    Some of the best sci-fi isn't clean lines and futuristic tech—sometimes it's the run-down, fantastical ruins at the end of the world. Decorate your desktop with them in this week's Wallpaper Wednesday.Read more...
    - 7 hours ago, 27 Aug 14, 5:00pm -
  • newTie a Trash Bag Easier by Flipping It a Few Times
    When you're trying to tie off a trash bag, it can be a real pain getting two ends together for tying. You just need to give the bag a few flips around and it'll be much easier.Read more...
    - 8 hours ago, 27 Aug 14, 4:30pm -
  • newGawker Did Katie Couric Accuse Diane Sawyer of Handing Out BJs Like Candy?
    Gawker Did Katie Couric Accuse Diane Sawyer of Handing Out BJs Like Candy? | io9 This Street Performer Has Mastered One of the Greatest Illusions | Jalopnik This $4 Million Garage Comes With A Very Nice House | Kotaku How To Walk Around Walls Usin…
    - 8 hours ago, 27 Aug 14, 4:22pm -
  • newMost Popular Tablet Stylus: Adonit Jot Pro
    If you're looking for a solid stylus that will work with any capacitive touch screen, on any phone or tablet, you have options. Last week, we asked for your favorites , then looked at the five best tablet styli . Now we're back to highlight the Lif…
    - 8 hours ago, 27 Aug 14, 4:15pm -
  • Why Saving Tasks for Tomorrow Doesn't Always Work
    Do you frequently tell yourself that you'll do better "next time" and then don't change when the time comes? Do you often decide to do something "later" only to find that it never gets done? Poor time management today will only lead to poor time ma…
    - 8 hours ago, 27 Aug 14, 4:00pm -
  • Add Any Application to the Windows Context Menu
    If you're looking for a way to help clean up your Windows desktop icons and taskbar, you can make any application accessible in the desktop context menu.Read more...
    - 9 hours ago, 27 Aug 14, 3:30pm -
  • Set Reminders After You're Supposed to Start to Beat Procrastination
    We all procrastinate in some form or another. Sometimes, even a detailed daily schedule isn't enough to keep that from happening. The Atlantic suggests that instead of setting reminders that tell you to do something in the future, you set them as la…
    - 9 hours ago, 27 Aug 14, 3:00pm -
  • Balance Visualizes How Much Time You Spend at Work
    iPhone: Work-life balance is an important part of healthy living, but it's difficult sometimes to know exactly how much time you're spending at work. Balance uses data from Moves to visualize where you're spending your time. Read more...
    - 10 hours ago, 27 Aug 14, 2:30pm -
  • I'm Angelo Sotira, Co-Founder of DeviantArt, and This Is How I Work
    In the context of contemporary internet companies, DeviantArt is venerably ancient. The site began in 2000 as a means of sharing media player skins, and has grown into a hotbed of creativity and collaboration for artists of all sorts. And behind th…
    - 10 hours ago, 27 Aug 14, 2:00pm -
  • What's The Best Solid State Drive For The Money?
    A solid-state drive (SSD) is the best upgrade you can make to your computer, if not your life. Today we're not looking for the SSD with the most storage or the the very fastest speeds, but instead the one that's the best bang for your buck. Where's…
    - 11 hours ago, 27 Aug 14, 1:30pm -
  • Scientific Study Reveals How to Make Perfectly Browned Pizza Cheese
    Want to bake a perfect-looking pizza—with uniform, golden brown cheese—with a unique flavor kick? Leave it to scientists to detail pizza's "cheese functionality" and how to get good browning.Read more...
    - 11 hours ago, 27 Aug 14, 1:00pm -
  • Cloud Storage Showdown: Google Drive, Dropbox, iCloud and More Compared
    Cloud storage bigwig Dropbox just slashed the price of its plans, offering 1TB of storage for $10 per month. And it's not alone. Over the last year, most of the major players have been cutting prices and upping sizes. So what's the best option toda…
    - 11 hours ago, 27 Aug 14, 1:00pm -
  • Water Orchids with Ice Cubes for the Perfect Amount of Hydration
    Orchids are gorgeous plants, but they're not as easy to maintain as hardier plants are . An ice cube may be the trick to keeping orchids from dying.Read more...
    - 12 hours ago, 27 Aug 14, 12:30pm -
  • Will the Insurance Company Pay When Your Car is Stolen? Guess Again.
    "My car was stolen and the insurance company won't pay me." This is a phone call I get too often – considering I do not advertise that I handle insurance claim denials. People only call me because they heard I handle "car cases." Close enough. Rea…
    - 12 hours ago, 27 Aug 14, 12:00pm -
  • How California's New Smartphone Kill Switch Law Will Affect You
    This week, California passed a new law that will require any smartphone sold in the state to include anti-theft measures. It's likely to have effects far outside California's borders. Here's what it means for you.Read more...
    - 12 hours ago, 27 Aug 14, 12:00pm -
  • Internet Anywhere, Your Phone as a Remote, Logitech Mouse [Deals]
    If you own a MacBook Air, Microsoft Surface, or any Ultrabook that's too thin to fit an ethernet jack, this USB adapter has gigabit speeds, and is a great gadget to keep in your bag for those rare moments where you can't get good Wi-Fi. [Loftek USB…
    - 12 hours ago, 27 Aug 14, 11:45am -
  • Where to Trade in Your iPhone for the Most Money Back
    If you want to sell your iPhone (perhaps to upgrade to the next one), this chart from the Wall Street Journal could help you get the most money for it. Choosing the right place to sell your iPhone can make as much as a $150 difference.Read more...
    - 13 hours ago, 27 Aug 14, 11:30am -
  • Allcast Adds Device Mirroring to Chrome, Removes 10 Minute Limit
    Android/Chrome: Allcast is already one of the best Chromecast apps . Now, it's gotten better with the ability to mirror your phone's display to the Allcast receiver extension in Chrome. Also, the free version gets rid of that pesky 10-minute streami…
    - 13 hours ago, 27 Aug 14, 11:00am -
  • Pushbullet Can Now Reply to SMS From the Desktop Using Any Texting App
    Pushbullet can't seem to stop rolling out useful updates. Users can now reply to SMS messages from the desktop, regardless of what app you use for texting.Read more...
    - 14 hours ago, 27 Aug 14, 10:30am -
  • How to Handle a Toxic Work Environment
    It's one thing to dislike your job, but it's another to feel physically ill walking in to work. If your job just doesn't have redeeming qualities, your work environment may be toxic in more ways than one. Here's how to handle it, especially if you…
    - 14 hours ago, 27 Aug 14, 10:00am -
  • Dropbox Upgrades Pro Users to 1TB, Adds Remote Wipe, Security Features
    Today, Dropbox announced a re-shuffling of its Pro plans. Now, there's just the one $9.99/mo option, which comes with 1TB of storage (up from 100GB previously). The company also announced several new security features for Pro users.Read more...
    - 15 hours ago, 27 Aug 14, 9:30am -
  • What First-Time International Travelers Should Do Before Departing
    Leaving the country for the first time can be a bit scary to think about, but a little preparation can go a long way. Here are a few things to think about before you depart so that you'll be ready for adventure.Read more...
    - 15 hours ago, 27 Aug 14, 9:00am -
  • Deadspin 15-Year-Old Catherine Bellis Upsets 12-Seed At U.S.
    Deadspin 15-Year-Old Catherine Bellis Upsets 12-Seed At U.S. Open | Gawker Cops Who Used to Have Jobs Mistake King of Morocco For a Drug Smuggler | Jalopnik The Guy That Crashed A Veyron Into A Lake Pleads Guilty, Faces 20 Years | Kotaku If Real C…
    - 15 hours ago, 27 Aug 14, 8:43am -

ProBlogger

  • Top 5 SEO Techniques That Will Hurt Your Business
    This is a guest contribution by Greg Whelan of RankExperts. 5. Relying on Backlinks Alone The use of SEO has been on the rise for a long time, especially for people who venture in online business. However, while SEO is considered a core tool in enhan…
    - 12 hours ago, 27 Aug 14, 11:35am -
  • How to Create Massive Value Content & Blow Your Readers’ Minds
    This is a guest contribution from Pooja Lohana. Let’s face it. Your readers are selfish. The moment they land on your blog, they look for “what’s in it for me?”. And that’s not such a bad thing after all. Knowledge is power. Once you know…
    - 2 days ago, 26 Aug 14, 11:57am -
  • How to Write Smart Content on Days You’re Feeling Dumb & Distracted
    This is a guest contribution from Pratik Dholakiya. It’s Wednesday morning, you barely slept last night, missed your morning coffee because you were running late, and are now sat in front of your computer staring at a blank Word file wondering wha…
    - 3 days ago, 25 Aug 14, 9:37am -
  • How to Optimize Your Content for Authorship Success
    This is a guest contribution from Jaclyn Freeman. Who are you? Don’t fret – this isn’t philosophy class and no, we’re not trying to steal your identity. One of the most important things you can do in 2014 as a content creator, is identify who…
    - 4 days ago, 24 Aug 14, 11:20am -
  • 10 Vital WordPress Security Tips
    This is a guest contribution from John Philips. 10 Vital WordPress Security Tips Security should be of paramount concern to any blogger or website owner. It may seem like a tedious task, but it could protect your website from becoming a hacker’s pl…
    - 7 days ago, 21 Aug 14, 11:57am -
  • How to Use Content Themes to Make Blogging a Snap
    This is a guest contribution from Sonja Jobson. This might sound familiar: you’re staring at a blank screen, panic slowly rising, headache setting in, mind blank. You’re due to publish a blog post but you have absolutely no idea what to write abo…
    - 8 days ago, 20 Aug 14, 11:48am -
  • Why You Have a Better Chance of Landing a Guest Post Than You Think (and How to Do It)
    This is a guest contribution from writer Ali Luke. Do you ever think about guest posting but worry you’re not ready? You probably already know that guest posting is one of the most effective ways to build relationships in the blogging world, get wr…
    - 9 days ago, 19 Aug 14, 11:31am -
  • Stop Writing for Free and Launch Your Own Profitable Blog
    You’ve spent countless hours crafting article after article. Your articles have generated thousands of page views. You feel pretty successful in terms of exposure, but large media companies are not knocking down your door to hire you. That paying g…
    - 9 days ago, 19 Aug 14, 11:21am -
  • How to Make Friends and Influence People at the ProBlogger Event
    This is a guest contribution by blogger Johanna Castro. Day one of the ProBlogger conference dawns, and butterflies are probably winging around your stomach as if making a bid for freedom. For many of us this day has been eagerly anticipated for abou…
    - 10 days ago, 18 Aug 14, 11:17am -
  • How to Build a Blog Worth Monetizing
    Earlier in the week I co-hosted the popular #BlogChat Twitter chat. The topic was ‘How to Build a Blog Worth Monetizing’ – a massive topic. The hour-long Twitter chat was one of the fastest moving Twitter chats I’ve been involved in (and the…
    - 11 days ago, 17 Aug 14, 11:41am -
  • 5 Tips From a Bestselling Author (and Former Luddite) on Overcoming Blog Phobia
    This is a guest contribution from author Eileen Goudge. There’s no such term as “blog phobia” as far as I know, but the condition is very real, I assure you. I know authors who quake at the mention of blogging, as I once did before I got a han…
    - 14 days ago, 14 Aug 14, 11:29am -
  • How to Use Your Blog to Leverage Social Proof and Increase Your Authority
    This is a guest contribution from Adam Connell. Have you ever wanted your readers to take more notice of what you have to say? You’re not alone. And have you ever wanted other bloggers, journalists and writers to reference you as an expert in top…
    - 15 days ago, 13 Aug 14, 11:59am -
  • Business Led by Technology: How Mobile Commerce is Dominating Total eCommerce Activity in 2014
    This is a guest contribution from online journalist and entrepreneur Megan Ritter. Every year, tech companies continue to roll out dazzling new smartphones and tablets into the market. Depending on personal preference, people have the option to choos…
    - 16 days ago, 12 Aug 14, 11:13am -
  • The 6-Step Guide for Crafting an Effective Content Marketing Channel Plan
    This is a guest contribution from freelance writer Kanika. With businesses employing multiple channels for marketing, it can quickly get overwhelming. To stay across everything without losing your head, you really need to have a plan of attack for ea…
    - 17 days ago, 11 Aug 14, 10:23am -
  • Solving the Content Management System Standoff: Drupal, Joomla or WordPress?
    This is a guest contribution from Kyle Metcalf, of Rackspace Digital. Choosing the right vehicle all depends on the trip you have in store. Just as you wouldn’t take a Formula One racing car off-roading through the Rockies, a rugged 4×4 Jeep would…
    - 18 days ago, 10 Aug 14, 11:40am -
  • Facebook Week: Putting it All Together
    It has been an action-packed Theme Week here at ProBlogger as we delved into making Facebook work for you. We’ve been hearing for a long time now that bloggers and small business owners are both confused and frustrated with the platform – where t…
    - 19 days ago, 8 Aug 14, 7:19pm -
  • Facebook: The Lowdown on Advertising, and What We’ve Found Works Really Well
    Often when I float the idea of advertising amongst my blogging colleagues (including Darren) I get looks of skepticism, dismissal, and that blank empty stare of disinterest. You might have that look on your face already. In some ways I can understand…
    - 21 days ago, 7 Aug 14, 11:33am -
  • Theme Week: Tips and Tricks to Nail Facebook Advertising, a Webinar with Jon Loomer
    Jon Loomer, the King of advanced Facebook marketing, recently stopped by ProBlogger.com to share his insight and specialist tips on all things Facebook advertising. Not just for business with big budgets, targeted Facebook ads and a little forethough…
    - 22 days ago, 6 Aug 14, 11:53am -
  • Facebook Theme Week: Boost Your Organic Reach with These Tips
    It’s a war most of us as bloggers find ourselves in with Facebook fairly often: our desire to have our posts seen by our likers, versus Facebook’s desire to not overwhelm its users with thousands of updates every single time they log on. With so…
    - 22 days ago, 5 Aug 14, 7:13pm -
  • Facebook Theme Week: Case Studies of Popular Pages (and What They’re Doing to Get Great Engagement)
    There has been much discussion in blogging circles of late about Facebook and the effects their algorithms have on reaching all your “likers” with each of your posts. While Darren mentioned yesterday in his brief overview of organic vs paid reach…
    - 24 days ago, 4 Aug 14, 11:45am -

Search Engine Journal

Inside Adwords

  • Making it easier to build rich and engaging mobile ads for the Google Display Network
    We recently added the ability for AdWords advertisers to upload HTML5 ads built with Google Web Designer into Google Display Network campaigns. Below is an overview of how you can use this integration to build HTML5 ads for your GDN campaigns. Peopl…
    - 12 hours ago, 27 Aug 14, 11:59am -
  • A Guide to the New Profit-Driven Marketing Movement
    A new breed of marketers have made the shift to “profit-driven marketing,” which is about tackling traditional marketing challenges with unconventional approaches.  For example, they understand that in order to make more money, they have to stra…
    - 2 days ago, 25 Aug 14, 2:51pm -
  • Are your Product Listing Ads ready for August 31st?
    Earlier this month, we introduced an upgrade tool for advertisers to upgrade to Shopping campaigns quickly and easily. If you’ve already upgraded, then you’re all set. If you haven’t upgraded yet and don’t do it by the end of this month, the…
    - 7 days ago, 21 Aug 14, 9:59am -
  • Using Google Search and YouTube to Promote Your App
    Earlier this year, we announced our next generation of app promotion ads across Google Search, the Google Display Network and YouTube. The features on the Display Network launched in June as part of Google I/O. Today, I’m excited to announce the gl…
    - 8 days ago, 20 Aug 14, 10:58am -
  • Introducing Website Call Conversions
    Seventy percent of all mobile searchers have called a business directly from search ads. AdWords click-to-call ads, call metrics, and calls as conversions help you connect with these customers and gain insight about those calls. However, many custome…
    - 10 days ago, 18 Aug 14, 12:00pm -
  • Close variant matching for all exact and phrase keywords
    People aren’t perfect spellers or typists. In fact, at least 7% of Google searches contain a misspelling. And the longer the query, the greater the likelihood of a typo. But even if what they’ve typed isn’t perfect, people still want to connect…
    - 13 days ago, 14 Aug 14, 6:14pm -
  • New Shopping Campaigns Upgrade Tool
    This is the final stretch. At the end of August, regular Product Listing Ad (PLA) campaigns will retire and be replaced by Shopping campaigns. A majority of you have started upgrading to Shopping campaigns, but if you’re one of the few who haven’…
    - 16 days ago, 11 Aug 14, 2:09pm -
  • Search Network with Display Select: What happens on September 16th, 2014
    Earlier this year we shared some of the ways that advertisers like WordStream and Elmo Talent Software have been getting great results with the new AdWords Search Network with Display Select campaign type. Since then, hundreds of thousands campaigns…
    - 21 days ago, 7 Aug 14, 11:04am -
  • New shipping configuration tool available in Google Merchant Center
    Imagine a shopper has searched for a product on Google Shopping and found the perfect offer at the perfect total price inclusive of shipping. They reach checkout on the merchant’s site only to realize that the final price differs from what they’v…
    - 22 days ago, 5 Aug 14, 1:27pm -
  • Helping shoppers decide with product ratings on Google Shopping
    Product reviews provide critical information to shoppers making purchase decisions. To help shoppers easily find this information when searching for products, we’re introducing product ratings on Product Listing Ads.Shoppers in the United States wi…
    - 30 days ago, 29 Jul 14, 10:00am -
  • Introducing Dynamic Sitelinks
    Whether it’s shopping for a TV or planning a trip, people perform multiple searches when completing activities online. Sitelinks have long helped to connect people to the content they’re looking for by linking to specific pages on your websites -…
    - 34 days ago, 24 Jul 14, 6:30pm -
  • Advertising on your schedule with AdWords Express
    Small businesses know the importance of being online, but running that first ad can be overwhelming. Google introduced AdWords Express to help small businesses start advertising online easily, without the need for daily management. Fast-forward nearl…
    - 43 days ago, 16 Jul 14, 10:01am -
  • Scale your Shopping campaigns with bulk uploads and AdWords Editor
    With less than eight weeks left until regular Product Listing Ad (PLA) campaigns retire, we're excited that the majority of PLA advertisers have already started taking advantage of Shopping campaigns, and 85% of these have already fully upgraded. Adv…
    - 44 days ago, 15 Jul 14, 10:08am -
  • A simpler way to manage your business locations in AdWords
    We’re excited to introduce upgraded location extensions, a better way to display your business locations in every ad by linking your Google My Business and AdWords accounts.Consumers increasingly look online for information such as driving directio…
    - 44 days ago, 14 Jul 14, 2:35pm -
  • Drive More App Installs and Engagement with New Ads on the AdMob Network
    Earlier this year, we announced a number of AdWords enhancements to our app promotion offering as part of a broader effort to connect consumers to relevant content, both on websites and apps.  Starting today, advertisers will be able to access many…
    - 63 days ago, 25 Jun 14, 5:35pm -
  • More Insights about Quality Score and the AdWords Auction
    People are happier with their search results, including the ads, when those results are relevant.  Advertisers are more successful when they show relevant ads, as they’re more likely to see engagement.  It’s with this in mind that we factor the…
    - 65 days ago, 24 Jun 14, 11:04am -
  • Win the Digital Shelf with Our New Guide to Shopping Campaigns
    We introduced Shopping campaigns in February to make it easier for you to manage your Product Listing Ads (PLAs). In late August, Shopping campaigns will be the default campaign type for all PLA advertisers.To help retailers make the most of their Sh…
    - 69 days ago, 20 Jun 14, 11:00am -
  • 2014 update to Google Shopping Products Feed Specification
    Over the past year the Google Shopping team has made improvements to help merchants sell their products with new ad formats and a new campaign type. These improvements would not have been possible without great product data from merchants to help bui…
    - 70 days ago, 19 Jun 14, 11:01am -
  • New Study: Search Ads Lift Brand Awareness
    Everyone knows that search ads are for direct response, right?  But what if it turns out that search advertising also has a powerful effect on branding?That's exactly what we learned from a new meta-study run by Google and Ipsos MediaCT in 2013. We…
    - 72 days ago, 16 Jun 14, 12:47pm -
  • Help your business shine with Google My Business
    There’s one thing that lies at the heart of every business: customers. Customers are the reason why businesses flourish, and their shared passion for your craft is what makes running a business so rewarding. For many business owners, customers are…
    - 78 days ago, 11 Jun 14, 11:27am -
  • New and Improved Content API for Shopping
    A few years ago, we introduced the Google Content API for Shopping to help you manage and update your Google Merchant Center product information programmatically and at scale. Today, we’re excited to announce a new version of this API, giving you m…
    - 83 days ago, 6 Jun 14, 11:02am -
  • The Profit-Driven Marketer: Setting a New Standard for Performance
    What if your search investment could be managed as a profit center? A growing cadre of performance marketers are rethinking digital advertising basics like KPIs, budgets and customer journeys–all while driving maximum business value. We’re referr…
    - 91 days ago, 29 May 14, 11:00am -
  • Improving Call-to-Action overlays and video reporting in AdWords for video
    Starting today,  Call-to-Action overlays on promoted YouTube videos will have a new look and feel across both desktop and mobile. The two lines of accompanying text will be gone leaving a single line call-to-action, giving more real estate to video…
    - 97 days ago, 22 May 14, 6:00pm -
  • Toll Brothers and Wayfair.com grow their businesses with in-market audiences
    What if you could connect with shoppers at the exact moment they're ready to buy?That's the idea behind in-market audiences a feature in the Google Display Network that we released last year.  With buying signals like sites visited, ads clicked, and…
    - 98 days ago, 22 May 14, 11:30am -
  • Breaking Down the #1 Barrier to Brand Building Online
    As I’ve shared in the past, brands are starting to embrace digital in a big way, but there still remains one big hurdle to digital becoming the medium of choice for brands: measurement. This unsexy topic doesn’t win any awards at Cannes, but it i…
    - 99 days ago, 21 May 14, 11:00am -

PPC Hero

Social Fresh

  • Tip: You won’t believe what Facebook just did to improve the newsfeed…
    Yesterday Facebook announced a few improvements to the newsfeed. They are trying to reduce click-bait posts like those popularized by Upworthy and similar sites that create a lot of curiosity, but tell you very little about what you are actually goi…
    - 2 days ago, 26 Aug 14, 5:00am -
  • 10 Lessons Marketers Can Learn From the ALS Ice Bucket Challenge
    If you haven’t been digitally detoxing, you have probably seen your friends (and some celebrities) dumping ice over their heads, challenging others to do the same, and in some cases donating money to ALS. It seems everyone has a point of view on th…
    - 3 days ago, 25 Aug 14, 5:45am -
  • Social Media Marketers: Win A Luxury VIP Trip To Social Fresh West
    Enter To Win Social Fresh WEST 2014 is in San Diego on October 28-30. We have just launched our free ticket sweepstakes. You can enter to win the grand prize, a luxury VIP Trip and full scholarship to Social Fresh WEST 2014. To enter the sweepstakes,…
    - 7 days ago, 21 Aug 14, 5:47am -
  • The Beginners Guide to Establishing Personality and Engagement on a Facebook Page
    Even with the mass migration of businesses to Facebook over the past few years, many of them have neglected Facebook’s central values; community and connection. Instead, they perceive it as just another advertising channel. Facebook’s advertising…
    - 8 days ago, 20 Aug 14, 5:00am -
  • Tip: Are you using too many social media tools?
    The number of tools, services and software that we use for marketing these days has increased exponentially. From publishing to analytics to creating images and lead generation and plenty of other categories. Really quickly there starts to be some ov…
    - 9 days ago, 19 Aug 14, 5:45am -
  • 8 Simple Tips That Can Help You Stand Out on Social Networks
    It’s not easy to stand out among a million posts and messages on Twitter and Facebook these days. And it actually gets harder each day as these and other social networks continue to grow. Luckily, I had the honor of interviewing some of the top i…
    - 14 days ago, 14 Aug 14, 9:35am -
  • 3 Tips For Making Sure Your Next Brainstorm Doesn’t Suck
    Jason Keath (@jasonkeath) is the CEO and founder of Social Fresh. He was a presenter at the most recent Social Fresh Conference. His session focused on owning your creative process, and how to get more out of your brainstorming sessions with colleagu…
    - 15 days ago, 13 Aug 14, 5:30am -
  • Tip: How to Create a Trending Topic on Twitter
    Cision pulled together a great blog post on this topic. And recently at Social Fresh EAST we pulled together a little data of our own. Cision looked at three different trending topics and the Twitter activity that lead to them being featured. Of thos…
    - 16 days ago, 12 Aug 14, 5:30am -
  • 4 Ways to Build Community On Your Blog
    In the early days of social media, everyone talked about community. Build your community. Talk to your community. Community is the bee’s knees. Everyone should have a community. Speaking from the perspective of having one of the most active communi…
    - 17 days ago, 11 Aug 14, 5:37am -
  • The Secret To JetBlue’s Awesome Social Engagement
    Laurie Meacham (@LaurieAMeacham) is the Leader of JetBlue‘s Social Media and Customer Commitment Team. She was a featured presenter at the most recent Social Fresh social media conference, in Orlando. Her session focused on how JetBlue views s…
    - 21 days ago, 7 Aug 14, 8:42am -

Boom Social

  • Discover How being human helped this Facebook Page Get 1.2 Million Likes on a single post [Case Study]
    What does it mean when businesses are asked to be more human? Share funny jokes? Tell people about their day? Share their favourite TV shows? Although the above might seem a little farfetched in actual fact those suggestions aren’t far of the trut…
    - 2 days ago, 26 Aug 14, 6:36am -
  • How To Rally Your Email And Contest Efforts? [Antavo Product Review]
    Sweepstakes and contest apps are still popular even though Facebook lets you run contests on your wall. It just makes sense; with apps you can capture leads, and add a spin to the contest. Apps have viral mechanics that not only capture new leads,…
    - 7 days ago, 21 Aug 14, 7:00am -
  • 8 Tools to Help You Create the Perfect Selfie
    I have to admit, I am a bit fascinated by the concept, popularity and mass use of the ‘selfie’. The word itself came into existence back in 2002, but has really taken off in the past few years due to the huge popularity of sharing selfie’s on…
    - 10 days ago, 18 Aug 14, 6:30am -
  • The Ultimate Guide to Building a Successful Business Blog
    I know that the vast majority of you who are reading this post have a blog. You have been told that having one is the best way to connect with your customers, to generate leads and to become an established expert in your niche. You have probably als…
    - 14 days ago, 14 Aug 14, 4:30am -
  • How To Remove or Block Someone From Your Facebook Fan Page
    Have you ever had someone posting inappropriate content or try to incite another fan on your Facebook fan page? It could simply be someone who tries to use your wall as their advertising platform. If you have asked nicely and they simply won’t sto…
    - 17 days ago, 11 Aug 14, 4:30am -
  • Facebook Bans Likes for Content
    Yesterday, Facebook made some announcements and one of those announcements was that you can no longer “like gate” or require people to like your page to get something in return. “You must not incentivize people to use social plugins or to like…
    - 20 days ago, 8 Aug 14, 7:37am -
  • Google Does Away With Authorship Photos! Is Authorship Still Necessary?
    You may have noticed over the past several weeks that Google’s search results are looking a little bit bare. Until very recently, if a blogger or site owner had connected their Google+ account to their website, a small thumbnail image (taken from…
    - 22 days ago, 6 Aug 14, 4:30am -
  • Facebook Has a BUY NOW Button? WHAT???
    That’s right – you may soon be seeing a Buy Now button on Facebook posts and ads! Facebook has made a few attempts over the years to break into the e-commerce game; these strategies have commonly been referred to as ‘f-commerce’. That stands…
    - 24 days ago, 4 Aug 14, 4:30am -
  • How To Get More Site Visitors Using Facebook Comments
    Did you know that you can get visitors to your website just by commenting on Facebook? No, really! Facebook is that powerful. Not only can you get direct traffic from Facebook fan pages, groups, walls and photo tags but you can also use the Facebook…
    - 28 days ago, 31 Jul 14, 4:30am -
  • 9 Ways To Find Out What Your Prospects Want to Buy
    If you could know exactly which products or services your prospects actually WANTED to buy, wouldn’t that make your life a whole lot easier? While there is no magical marketing crystal ball, there are definitely some strategies you can use to get…
    - 29 days ago, 30 Jul 14, 6:09am -

Razor Social

  • Website Maintenance: 5 SEO Maintenance Tips to Oil Up Your Engine
    I generally only go to the garage when my car doesn’t switch on or if there’s a noise that can’t be hidden with the radio. But that’s not how I treat my website! I like to oil my website engine well before it breaks down. How often do you do…
    - 18 hours ago, 27 Aug 14, 5:55am -
  • Image Optimization: How to Optimize Images for Your Blog
    Google hates a slow website, and it loves fast ones. This is going to continue because more and more people now browse their content on mobile devices, where you typically have slower connection speeds. Are you monitoring the performance of your we…
    - 3 days ago, 25 Aug 14, 6:00am -
  • How to Make Simple Animations For Social Media
    Have you seen any blog posts recently with animation videos that play automatically? Did you notice that Twitter recently started supporting animated GIFs? These kinds of animations are a great way of capturing attention, and also an effective way…
    - 8 days ago, 20 Aug 14, 5:15am -
  • 7 Cool Tools for a Blog That Will Rapidly Increase Your Traffic
    Christy Moore is a popular Irish ballad singer who is well known for his amazing songs and lyrics.  One of his songs is called, ‘Don’t forget your shovel if you want to go to work’, and it’s very apt for this article! When you’re blogging…
    - 10 days ago, 18 Aug 14, 5:40am -
  • How Do You Know if Your Twitter Strategy is Effective?
    Are you tweeting on a regular basis but not really sure if it’s working? What is your strategy for figuring out if Twitter is really useful for you? Years ago, I used to run software development teams and I remember developers using Twitter: I c…
    - 15 days ago, 13 Aug 14, 5:00am -
  • 9 Really Interesting Social Media Tools – Q2 Report
    Are you looking for some new social media tools to add to your arsenal? Every day, we come across new tools and, each quarter, we write a post where we share some really interesting tools that we have come across.  Some of these tools are new, some…
    - 17 days ago, 11 Aug 14, 5:00am -
  • 7 Sizzling Hot Social Media Tools Posts from Razorsocial
    Which hot posts have you missed on Razorsocial for the first two quarters of this year? We’ve had an amazing year so far and I’m extremely excited about what’s to follow! We deliver a lot of content on a weekly basis, so it’s possible you’…
    - 22 days ago, 6 Aug 14, 5:00am -
  • Can A Social Media Share be Used as a Route to Monetization?
    Have you been seeing more and more options for paying with a tweet, Facebook post, LinkedIn share or similar on the websites you visit? Can a social media share  be used a monetization strategy?  Is using social to get more eyeballs – and ultimat…
    - 24 days ago, 4 Aug 14, 6:30am -
  • How to Increase Google Pagerank
    Do you know the PageRank of your home page, and your other website pages?  Do you link your home page to important content on your site to help its PageRank? In this article, we take a look at PageRank and, in particular, how content can help incr…
    - 29 days ago, 30 Jul 14, 5:40am -
  • How to Simplify Google Analytics Reporting
    When you look at all your Google Analytics data, does it make your head hurt? Google Analytics is very useful but it includes an awful lot of information. Whenever you talk to anyone about Analytics, they always feel they should be doing more in th…
    - 31 days ago, 28 Jul 14, 5:00am -

Socialnomics

Social Media Explorer

  • And The Era Of Social Sales Begins
    David Meerman Scott's new book, The New Rules of Sales and Service, is bound to usher in a new era of social sales as his marketing and PR version did.       Related StoriesThe New Buzzword That Is 100 Percent BullshitSuccessful Marketing St…
    - 19 hours ago, 27 Aug 14, 5:00am -
  • How to Respond to Online Brand and Reputation Attacks
    Online brand and reputation attacks have become some of the easiest and most impactful mechanisms for individuals and companies to cause serious harm to businesses. These types of attacks can originate from a variety of sources, but most commonly the…
    - 2 days ago, 26 Aug 14, 5:00am -
  • Successful Marketing Starts With The Basics
    The same people keep asking the same questions about digital marketing, social media and marketing in general. They keep wondering where the easy button is (there isn’t one). They keep looking for someone to swoop in with an answer (there isn’t o…
    - 3 days ago, 25 Aug 14, 5:00am -
  • 5 Essential Components of a Successful Facebook Sales Strategy
    With almost 1.5 billion registered users from all across the globe, Facebook is any marketer’s dream platform. Over the last couple of years, it has seen the average age of its users rise steadily, which means there are more people on Facebook with…
    - 6 days ago, 22 Aug 14, 5:00am -
  • Consider the trusted resource
    A few weeks back Nichole Kelly wrote a series about ego and social and it took me a few weeks to really marinate in her words, the thing that I keep coming back to is this: We are overshooting social media. If the idea was to connect people with peop…
    - 7 days ago, 21 Aug 14, 5:00am -
  • Your Presence Is The Best Present You Can Present
    Flashback: My 2-year old daughter, like many 2-year-old daughters, has a doll that she has latched onto: Chandani. She carries it around; it rides in the car with us; she puts it down for naps. This particular doll has a bit of prescribed interactivi…
    - 8 days ago, 20 Aug 14, 5:00am -
  • Integrating Print Signage and Social Media to Extend Your Marketing Reach
    Now is a better time than ever to use a combination of both print marketing materials and social media tactics in a glorious cycle of promotion that gets all of your great content seen. While social media is king of communication and customer engagem…
    - 9 days ago, 19 Aug 14, 5:00am -
  • Could “Prospective-Customer Service” Best Traditional Marketing?
    My latest obsession: Prospective-Customer Service (PCS) departments. Their time has come. In Nichole Kelly’s amazing blog post, Is Your Ego What’s Really Driving Your Social Presence, she asks: “…if [our social presence wasn’t] about our eg…
    - 14 days ago, 14 Aug 14, 5:00am -
  • What’s the point?
    For the last year, I have been lucky enough to regularly contribute to this blog. I love it and aim at all times to be useful. I do get preachy, #sorrynotsorry. I am passionate about the customer. I enjoy encouraging my fellow marketers to think abou…
    - 14 days ago, 14 Aug 14, 5:00am -
  • Can marketers tell the difference between lies and truth?
    Marketers are trained on how to spin…how to write elegantly…how to stay in the brand voice. We’re also trained on how to lie and how to lie well. In all honestly, we lie so well that sometimes we don’t even realize we are doing it. All of the…
    - 16 days ago, 12 Aug 14, 5:00am -
  • A Cheap Way to Discover Brand-Topic Affinities on Twitter
    Sometimes interesting things appear when you’re not even looking. And some lessons taught are applicable far beyond immediate challenges. Case in point: The realization that Twitter advertising statistics can reveal brand-topic affinities. Ad stats…
    - 17 days ago, 11 Aug 14, 5:00am -

Re/code

Copyblogger

  • How to Earn $250 Per Hour As a Freelance Writer
    How sweet it would be to earn $250 per hour — as a writer, no less. Sounds like a crazy dream, right? It’s kind of like your dream to win America’s Got Talent with your nose whistling routine: Fun to think about, but it ain’t gonna happen. We…
    - 16 hours ago, 27 Aug 14, 8:00am -
  • Save $100 on SMX East in New York
    Search Marketing Expo is the world’s largest search engine marketing conference, and this fall SMX East will take place in the nation’s most populous city. And if you’re planning on heading to New York City for SMX East (September 30 – Octobe…
    - 2 days ago, 26 Aug 14, 11:00am -
  • Clueless About Technical Writing? Get Started With These Essential Tips
    Technical writing is like copywriting’s old, boring uncle. In the communicative garden party that is online content, Copywriting gets everyone a drink and socializes, while Technical Writing runs the grill and feeds all the guests. Copywriters may…
    - 2 days ago, 26 Aug 14, 8:00am -
  • The 7 Things Writers Need to Make a Living
    If you’re a writer, you might have heard this most of your life. People don’t make a living writing. You should find something practical to do with your life. Smart, capable writers grimly pass around war stories on Facebook. Penny-a-word assignm…
    - 3 days ago, 25 Aug 14, 8:00am -
  • An Internet Marketing Education in 16 Ebooks and 20 Emails. No Charge.
    Want to discover the smartest ways to mix social media, content marketing, and SEO for lead generation? Want to convert those leads to customers and clients? We’ve got you covered with Internet Marketing for Smart People. And there’s absolutely n…
    - 6 days ago, 22 Aug 14, 7:00am -
  • 4 Simple Steps to Writing a Blog Post That Floods Your Inbox with Inquiries
    Are your blog posts helping you win clients? Blogging helps boost your authority, drive relevant traffic, and generate leads. But are your blog posts working for your business? Although business blogging is a longterm strategy, you can employ a few s…
    - 8 days ago, 20 Aug 14, 8:00am -
  • 3 Lessons Learned From a Titan of Copywriting
    I was on the phone earlier this week with copywriting legend John Carlton and we were ranting about all sorts of topics. (You know, like you do when you’re on the phone with John Carlton.) He made the observation that the next “big thing” in ma…
    - 9 days ago, 19 Aug 14, 8:00am -
  • New Book Excerpt: Keep It Simple, But Not Simplistic
    The following is an excerpt from Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content, coming this fall from Ann Handley and Wiley Publishing. More about Ann’s new book and some sweet free prizes below. Any fool can make somethi…
    - 10 days ago, 18 Aug 14, 8:00am -
  • A Complete Guide to Crawling Inside Your Customer’s Head With Empathy Maps
    Jack Ungulate is a strange bird. When he drinks beer, he licks his index and middle finger, swipes the bottle opening, and then pauses, with the bottle raised to his mouth, before turning it upside down. Each time, every time. He also has a routine…
    - 15 days ago, 13 Aug 14, 8:00am -
  • 3 Invisible Elements Your Sales Page Needs to Convert (One is Truly Unique)
    Most people think music is about the notes. But think about the silence between the notes for a second. Doesn’t the absence of sound complete the composition? Without the silence, you only hear dozens of notes jostling madly into each other, causin…
    - 16 days ago, 12 Aug 14, 8:00am -

TopRank Blog

The Future Buzz

  • Six Measurement Practices PR Pros Can Borrow From Marketers
    Way before “PR” or “marketing” came to be, humans were doing something both disciplines hold (or claim to hold) dear: telling stories. So if telling stories is core to what we do, - and it is, as we tell our brands’ or clients’ stories to…
    - 7 days ago, 20 Aug 14, 1:53pm -
  • Today’s Chinese Customer: Living at the Speed of Light
    Confusion reigns around the question of engaging today’s Chinese consumer. The question holds lucrative promise for those who can answer it, as China’s Internet economy is rivaling America’s in terms of scope, and eclipsing the West’s in term…
    - 9 days ago, 19 Aug 14, 10:40am -
  • A New PR Resource For Search Visibility & Measurement
    In many ways, PR is still run the way it was in web 1.0: very very far behind the times. But we are making progress as more entrepreneurs and investors see PR as a wide-open opportunity – especially in terms of technological innovation.A New PR Res…
    - 28 days ago, 30 Jul 14, 3:49pm -
  • HBO Doesn’t Get It, (Still) Forces Cable TV On Users For Streaming
    I really, really want to pay for HBO's content. But I do not want cable TV. Or any 'dumb pipe.' I've written about this time and time again and having never paid for cable TV since moving out of my parent's house in early 2000s I'm not being force…
    - 30 days ago, 29 Jul 14, 11:57am -
  • Soon Everyone Will Own A Smartphone
    I previously shared research on smartphone ownership that showed more than 50% of Americans own a smartphone. In that post I noted the day will come sooner rather than later that everyone has one: of all ages and demographics.Soon Everyone Will Own A…
    - 50 days ago, 8 Jul 14, 1:13pm -

Socialmouths

  • After 1.5 Million Posts Analyzed, Here is the Perfect Facebook Post
    Do you know how to craft the perfect Facebook post? Being on the Facebook News Feed has become as hard as being on Google’s first page. The fierce competition and recent changes in the algorithm are turning this almost impossible, and what make…
    - 20 days ago, 8 Aug 14, 10:56am -
  • Newsjacking: How to Use Recent Events to Get Traction on Social Media
    Chances are, you’ve imbibed a tidbit or two about keeping your social efforts relevant to current events. Turning to the news for content ideas will keep you chock full of inspiration, and will also help you piggyback on search terms potential cust…
    - 22 days ago, 6 Aug 14, 10:32am -
  • 3 Reasons to Rethink Your Facebook Ad Bidding Strategy
    By now, you already know the basics of running ads on Facebook – impactful headlines, attention-grabbing images, and concise copies, delivered within an emotional framework. Of course, you should not forget the advanced Facebook targeting capabilit…
    - 28 days ago, 31 Jul 14, 10:32am -
  • 8 Tips to Take Advantage of The New Google My Business
    Google has been honing its small business products for years, a process that has just as often been confusing for small business owners as it has been helpful. Now that confusion should be drastically reduced with the release of Google My Business. U…
    - 30 days ago, 29 Jul 14, 10:48am -
  • Tips and Tricks to Make A Video Go Viral
    Many people want to know the big secret to make a video go viral, but the truth is, there is no magic trick. There is a clear formula and plenty of tips and tricks to make videos, gifs, Tumblr accounts, or pretty much anything go viral. Jonah Berge…
    - 36 days ago, 23 Jul 14, 11:23am -
  • 5 Things to Consider When Monitoring Your Brand on Twitter
    A couple of weeks ago we talked about ways to change what people say about your brand online, to continue in that line, this week we’ll discuss a few things you need to consider when monitoring your brand on Twitter, again in collaboration with Men…
    - 43 days ago, 16 Jul 14, 11:42am -
  • Video in Email? Here is What You Need to Know
    Video is becoming one of the most important content formats online for many reasons, it’s easier to consume for users, it offers many opportunities for great distribution, it allows your brand to be more human, it’s a great way to implement story…
    - 51 days ago, 8 Jul 14, 10:35am -
  • 9 Ways to Change What People Are Saying About You Online
    If you’re a SaaS startup like Mention, you probably receive a real mix of incoming messages that span the entire emotional spectrum — from absolute head over heals in love with your brand or product, to not so happy with a current bug. You may ev…
    - 57 days ago, 2 Jul 14, 10:03am -
  • How to Increase YouTube Engagement [Infographic]
    Many business that produce content as a marketing initiative are looking for alternatives to jump into different types of media and new channels of distribution to reach their potential customer. Vine, Instagram, even Tumblr. But even though some h…
    - 80 days ago, 9 Jun 14, 9:49am -
  • 10 Tips to Improve Your Pinterest Marketing Strategy
    Did you know 69% of online consumers who visit Pinterest have a clear intention of purchasing products? So, are you making Pinterest part of the social media marketing strategy for your business? If not, it’s still a huge opportunity for brand…
    - 83 days ago, 6 Jun 14, 10:44am -

Top Dog Social Media

  • My Top 7 Worst Blogs & Why They Sucked
    Have you struggled with creating content that people both read and share? Content marketing isn’t always a walk in the park. In fact, it often results in quite a few failures before you really start to get the hang of creating content that resonate…
    - 10 hours ago, 27 Aug 14, 1:42pm -
  • Cracking The LinkedIn Code: A Modern Social Selling Strategy
    Once you’ve dialed into the formula, social selling and LinkedIn go together like coffee and donuts. When used properly, there is an endless opportunity to generate more leads, prospects and clients. There are spoken and unspoken rules of best prac…
    - 8 days ago, 20 Aug 14, 12:00am -
  • 10 Reasons Why You Should Publish Content On LinkedIn
    The ability to publish long form posts on LinkedIn used to be a feature reserved for the elite of the network, aka LinkedIn Influencers. Those days are over and now anyone can use the LinkedIn publishing platform and there are an exciting amount of b…
    - 14 days ago, 13 Aug 14, 1:34pm -
  • 10 Experts Share How To Improve Facebook Organic Reach
    Have you noticed a drop in Facebook organic reach for your page posts? You’re not alone. We wrote about it when we spotted the first sign of the reachocalypse back in December 2013 and our site nearly blew up with traffic in the first 48 hours. App…
    - 22 days ago, 6 Aug 14, 8:19am -
  • The State of Social Media Marketing – August 2014 Edition
    Do you struggle to keep up with the latest social media changes? With the rapidly evolving world of social media, it’s easy to feel like your head is spinning just to keep track of all the new features that are always coming into the mix. LinkedIn…
    - 28 days ago, 30 Jul 14, 1:30pm -
  • 5 Easy Steps To Organize Your Prospects & Build Relationships Using LinkedIn’s Relationship Tab [Infographic]
    Have you ever wondered how many of your connections are clients, leads or potential prospects? Do you forget to send follow up emails to some of your prospects? Perhaps you regularly lose the notes that you have collected on your hottest leads? Or ha…
    - 35 days ago, 23 Jul 14, 12:54pm -
  • 19 LinkedIn Mistakes That Make Me Pull My Hair Out
    If you aren’t getting the results you are looking for, it’s highly possible you’re making one (or several) LinkedIn mistakes that are turning off potential clients. Turning people off doesn’t always have to provoke a dramatic response that in…
    - 42 days ago, 16 Jul 14, 12:37pm -
  • 5-Step Content Marketing Checklist
    Do you have a content marketing plan for your business? Would you like to create blog posts people get value from and will share? Blogging for business is so much more than writing an article and throwing it up on your website. It encompasses a lot o…
    - 50 days ago, 9 Jul 14, 10:25am -
  • 5 Ways To Maximize Reach With Content Marketing & LinkedIn
    I often have people tell me at speaking events, “Melonie I just haven’t got any business from LinkedIn.” Do you struggle with trying to figure out how to actually build relationships or get results on LinkedIn? One of the keys to a successful L…
    - 57 days ago, 2 Jul 14, 11:22am -
  • 7 Steps To Creating A Social Media Strategy For Your Business
    Antoine de Saint-Exupéry once stated that “A goal without a plan is just a wish.” Basically this is a nice way of saying that if you don’t have a plan to follow through on your goals, you are wasting your time. This was never truer than in the…
    - 58 days ago, 30 Jun 14, 1:03pm -

Simply Measured

  • Vine’s New Customization Features, and Why Social Media Marketers Should Care
    Today, Vine announced major updates to its shooting, importing, editing, and sharing capabilities. These customization options make Vine more valuable to marketers than ever before because the tool is now stronger, faster, and more multifunctional. H…
    - 7 days ago, 20 Aug 14, 1:31pm -
  • 4 Things You Didn’t Know About Sephora’s Cross-Channel Social Strategy
    If your brand is active on multiple social channels, looking at audience response and engagement results on a channel-by-channel basis just isn’t going to cut it. You’re not seeing the data in context. I wanted to show how much rich information c…
    - 8 days ago, 19 Aug 14, 5:50pm -
  • Cross-Channel Social Media Measurement Webinar
    Cross-channel measurement is critical to any advanced social media strategy, but it’s a complex problem that is difficult to solve. With more networks, bigger audiences, and advancing tactics, the measurement needs for social media marketers are in…
    - 8 days ago, 19 Aug 14, 1:10pm -
  • Social Media Strategy: The Pros and Cons of Global vs. Local
    Every social media strategy – local or global – has pros and cons. Understanding these tradeoffs will help your brand decide which type of presence you need, or whether you want something in between: a “global-local” presence. Choosing a d…
    - 8 days ago, 19 Aug 14, 12:19pm -
  • How to Build a Retail Social Media Campaign
    The performance of your campaigns should be something you measure no matter what. Campaigns include a series of media produced around product, service, brand concept, or offer. Measuring campaign performance allows any marketer to drive results, unde…
    - 10 days ago, 18 Aug 14, 11:54am -

SEO Buzz World

  • Proven Content Marketing Tips for Startups
    There are a lot of ways how businesses and companies are advertising their products and services. And some may find content marketing online as an effective way to advertise their products and services. Success of technology has given a lot of opport…
    - 47 days ago, 12 Jul 14, 3:47am -
  • WP Pinner: Auto-Post Images from WordPress to Pinterest
    Many people who use WordPress for the first time are surprised when they find out that the most popular blogging platform doesn’t work as well as it should be with popular social media websites such as Pinterest. Thankfully, this can be changed by…
    - 51 days ago, 7 Jul 14, 2:20pm -
  • Google Panda 4.0: Losers and Gainers List
    Google Panda 4.0 is all about the content updation of the website and mainly aimed to weed out the thin quality content and boost up the high quality content sites. It has shaken up many big brands from their root. Check out the list of most gainers…
    - 55 days ago, 4 Jul 14, 11:45am -
  • Blogger Outreach: The Next Big Thing
    Blogger outreach is a next big thing happening in SEO world. It is process to contact with your industry influentials and built up a network to increase your online visibility.Blogs are considered as a third most influential digital resources and acc…
    - 55 days ago, 4 Jul 14, 11:36am -
  • Lead Generation through Social Media: How to Do?
    As per the marketing survey, it is clearly stated that lead generation is the prime concern for any business and Social media is suggested as a powerful tool in this regard. 30% of the total visits on our website come from the social media only.Here…
    - 55 days ago, 4 Jul 14, 11:28am -
  • Reverse Image Promotion: What to do?
    Reverse Image search is a search engine technique to locate the original source information of an image.Reverse Image Promotion is a process in which you are supposed to get a backlink on your site or could ask for a due credit if anyone is using you…
    - 56 days ago, 3 Jul 14, 4:46am -
  • Make Money Online: A Step-by-Step Guide to Monetizing Your Blog
     Step-by-Step Guide to Monetizing Your BlogThe post Make Money Online: A Step-by-Step Guide to Monetizing Your Blog appeared first on SEO Buzz World.
    - 19 Apr 14, 9:35am -

Marketing Land

  • newTwitter Opens Analytics Access To All Users
    Twitter announced today that it is giving Twitter Analytics access to all users. Absolutely thrilled to open up access to http://t.co/wcU6oj9hFM to EVERYONE. Check it out, and let us know what you think! — Ian Chan (@chanian) August 27, 2014 The fe…
    - 8 hours ago, 27 Aug 14, 4:34pm -
  • Marketing Day: Facebook Launches Bandwidth Targeting, Amazon’s Fire Phone Flops & Video Marketing
    Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Facebook Gives Advertisers Ability To Target Mobile Users By Bandwidth In a move to hone its adve…
    - 8 hours ago, 27 Aug 14, 4:00pm -
  • Brands Jump Right In, Take Instagram’s Hyperlapse For A Test Spin
    Brands didn’t waste any time in testing Instagram’s new Hyperlapse app. The iOS app, which eases creation of time-lapse videos, was released Tuesday morning and within hours several brands — including Mercedes Benz USA, Burton Snowboards and Ta…
    - 9 hours ago, 27 Aug 14, 3:29pm -
  • Facebook Gives Advertisers Ability To Target Mobile Users By Bandwidth
    In a move to hone its advertising efficiency in emerging markets, Facebook announced today that advertisers can now target users by the speed of their mobile network connections. The new feature is intended to help marketers trying to reach customers…
    - 11 hours ago, 27 Aug 14, 12:40pm -
  • Taco Bell Launches Country-Wide Dollar Bill Scavenger Hunt
    This real-world "Everlasting Dollar" viral campaign will award 11 people with a lifetime of Taco Bell food, raising awareness of the Yum Brands brand's new Dollar Cravings menu.The post Taco Bell Launches Country-Wide Dollar Bill Scavenger Hunt app…
    - 13 hours ago, 27 Aug 14, 11:20am -

Daily Blog Tips

  • Down on Blogging? How to Beat the Blogging Blues
    "I am tired of blogging," a friend told me.As I resisted the urge to play him the world’s tiniest violin, I asked him why he was tired.Wanna learn how to make more money with your website? Check the Online Profits training program!
    - 2 days ago, 25 Aug 14, 11:04pm -
  • 71 Ideas for Blog Post Titles
    It looks like this will be "Inspiration Week." Wednesday I mentioned a report I came across containing 212 blog post ideas. Today I came across a similar post. Instead of a report it's an infographic, containing 71 ideas for blog post titles. Wanna l…
    - 6 days ago, 22 Aug 14, 8:44am -
  • Check Out My Interview with Zac Johnson
    You probably know Zac Johnson, one of the best affiliate marketers around. Earlier this year Zac started a podcast called Rise of the Entrepreneur, and last week I was featured on the latest episode.Wanna learn how to make more money with your websi…
    - 7 days ago, 21 Aug 14, 6:50am -
  • Check Out This Report with 212 Blog Post Ideas
    Last week while browsing the Web I came across a report titled “212 Blog Post Ideas.” It was created by the DigitalMarketer.com guys, which I had seen in the past, and the report seemed useful, so I decided to download it. It has 73 pages, and th…
    - 8 days ago, 20 Aug 14, 6:46am -
  • 5 Tips for Writing Comments that Build Your Blogging Brand
    Who would have thought that sharing your opinion would lead to an eBook endorsement from a New York Times bestselling author? Blog commenting opens doors for the mindful blogger.Wanna learn how to make more money with your website? Check the Online…
    - 9 days ago, 18 Aug 14, 11:57pm -