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Sprout Insights

  • Engage Fans and Followers With Google+ Polls
    One of the quickest and easiest ways to engage fans is with a question. Whether you’re soliciting feedback on Facebook or initiating a conversation on Twitter, questions can spark interactions across social platforms and strategies. But…The pos…
    - 23 hours ago, 20 Oct 14, 11:31am -
  • 3 Lessons From LinkedIn’s Best Sponsored Updates
    LinkedIn adds two new members every second of every day, making it one of the largest online communities of influential, affluent, and educated people. These professionals regularly engage with high-quality content from news sites, thought…The pos…
    - 4 days ago, 17 Oct 14, 10:10am -
  • Use Sprout Social to Foster Collaboration Among Teams
    Smart social media management is a team effort, whether that team consists of two, 20, or 200 people. However, without proper processes, smart tools, and a visible workflow, it’s nearly impossible to feel connected to your…The post Use Sprout S…
    - 5 days ago, 16 Oct 14, 10:26am -
  • Real-Time Analytics and More YouTube Metrics to Watch
    A successful social media strategy is about more than just numbers, but sometimes metrics are necessary in order to effectively drive campaigns. Audience reaction heavily influences content strategies; if something about your video isn’t resonating…
    - 6 days ago, 15 Oct 14, 12:14pm -
  • Sprout Queue Improvements: Set Post Times at the Profile Level
    Starting today, you can now customize the Sprout Queue for each of your connected profiles individually! The Sprout Queue makes it easy for you to maintain a consistent presence on social without having to spend…The post Sprout Queue Improvements:…
    - 7 days ago, 14 Oct 14, 10:51am -
  • 4 Tips for Filming the Best How-To Videos
    A well-made and innovative how-to video will do more than just explain your product or service – it will introduce and personify your brand for a new audience. When you’re selling an interesting product or…The post 4 Tips for Filming the Best…
    - 8 days ago, 13 Oct 14, 12:37pm -
  • The Key Statistics Behind Social Shopping
    There’s no question that social marketing can be used to drive sales. Shoppers are more technologically savvy — and, in particular, socially savvy — than ever, using their social networks to find both products and…The post The Key Statistics…
    - 11 days ago, 10 Oct 14, 9:12am -
  • Should Your Business Be On Ello?
      If you’ve been on the Internet at all over the last couple of weeks, you couldn’t have missed Ello taking the social media world by storm — and like many nascent social networks before it,…The post Should Your Business Be On Ello? appear…
    - 12 days ago, 9 Oct 14, 9:47am -
  • Facebook Atlas: Here’s What You Need to Know
    People are spending more time on more devices than ever before, which has had a significant impact on their online and offline purchases. But today’s technology for serving ads is flawed. Not only are cookies becoming…The post Facebook Atlas: H…
    - 13 days ago, 8 Oct 14, 1:31pm -
  • What Taylor Swift Can Teach Businesses About Live-Streaming
    Live events have the potential to accomplish wonderful things for a business. Shared experiences can create powerful connections and positive emotions for attendees. Think about the energy and excitement of a large stadium concert; capturing…The p…
    - 14 days ago, 7 Oct 14, 12:32pm -

Convergent1

  • newA New Platform Will Change Web Design Sharing Forever
    The world of web design is changing in a big way, spurred forward by a new platform being offered by Froont, an innovative young company that is striving to take information sharing to the next level. On the whole, the Internet has revolutionized the…
    - 1 hour ago, 21 Oct 14, 9:00am -
  • 5 Basics Steps in Hiring An Advertising Agency
    Advertising agencies offer a wide variety of services that are tailored to meet their client’s needs and expectations. It is important to keep in mind that agencies range from small, startup businesses to corporate franchises that have huge departm…
    - 6 days ago, 15 Oct 14, 12:00pm -
  • Salesforce’s New Service 1 Portal Provides An Interactive Customer Experience
    When it comes to the best platform for customer relationship management, few applications can hold a candle to Salesforce. Now, the company has rolled out a newer, more intuitive and innovative feature—Sales Cloud 1—that promises to radically cha…
    - 7 days ago, 14 Oct 14, 9:00am -
  • 7 Tips For B2B Email Marketing
    We’ve all, at some point in time, received emails that just don’t look worth the time to read.  Here are seven tips to make sure your next B2B email marketing campaign doesn’t end up the junk folder. Keep the Design Simple When an advertisi…
    - 13 days ago, 8 Oct 14, 9:00am -
  • Social Media Marketing And The Bendy IPhone 6
    According to Apple’s social media marketing, the iPhone 6 and iPhone 6 Plus are not to be missed, but buyers have found a reason for concern: the rather flexible phone may be more vulnerable to breaking. Early videos of the phone being bent caught…
    - 14 days ago, 7 Oct 14, 9:00am -
  • Your Company’s Online Reputation
    With current marketing trends, it is a challenge to consider all the facets of your business both on and offline. Many products that can be marketed today may utilize an online social media to target particular demographics, possible with the advance…
    - 20 days ago, 1 Oct 14, 9:00am -
  • Three Reasons Why Having A Business Logo Is Imperative To Success
    Logos are not just something for large, multinational companies. In fact, every single business, regardless of size, industry type or geographical location, should have its own personal logo. Following are some of the most important benefits of havin…
    - 25 days ago, 26 Sep 14, 9:00am -
  • The Importance of Search Engine Optimization
    As most companies know, drawing customers to their websites is essential to the success of their business. Approximately 90 percent of those who shop online for goods or services locate websites through search engines. This means that search engine o…
    - 43 days ago, 8 Sep 14, 10:00am -
  • 5 Qualities Of A Successful Advertising Agency
    There are many firms in the market, which makes it somewhat challenging for business owners to choose the right advertising agency. Fortunately, there are traits that all successful advertisers have. By simply watching out for these qualities when se…
    - 82 days ago, 31 Jul 14, 10:15am -
  • Advertising Agency Tips: 5 Benefits of Writing a White Paper
    In this day and age of a variety of marketing services, it can be confusing for businesses to know what to ask of an advertising agency. However, for those of you offering a cutting edge service or good, putting together a white paper can pay off big…
    - 90 days ago, 23 Jul 14, 9:00am -

Social Media Today

  • newGetting the Most Out of a Twitter Chat
    Twitter chats can be a great way to utilize social media and build a relationship between a business and its audience. These unique 30 to 60 minute real time conversations that use a dedicated hashtag can really help in getting feedback on a particul…
    - 2 hours ago, 21 Oct 14, 8:00am -
  • new3 Reasons Monica Lewinsky Joining Twitter Is a Good Thing
    Monica Lewinsky is tweeting – as of Monday, Oct. 20. While the launch of @MonicaLewinsky is not national news, it is news on a grand scale because, while she will forever be connected to the transgressions of her chaotic White House youth, Lewinsky…
    - 2 hours ago, 21 Oct 14, 8:00am -
  • newLove, Not Buzz: Why Your Brand Needs Customer Advocacy
    Being a marketer is tough.There are whole industries designed to ignore you. You strategically run a commercial during the finale of a widely popular show – only to have your audience DVR it. You run a radio spot during rush hour, hoping to catch p…
    - 3 hours ago, 21 Oct 14, 7:00am -
  • newUsing Social Media to Boost Seasonal Traffic on eCommerce Sites
    The holiday season is beckoning and as an online entrepreneur, you must be thinking on how best to exploit the immense potential available. To get more traffic during this season, you have to be creative and innovative and one way of doing this is by…
    - 3 hours ago, 21 Oct 14, 7:00am -
  • newSpeak Human-to-Human in Social Media
    Sometimes, you come across a marketing concept so simple and effective you wonder why everyone didn’t think of it ages and ages ago. I know I’m certainly not the only person who’s gotten that impression from Bryan Kramer, who spoke at Social Sh…
    - 4 hours ago, 21 Oct 14, 6:00am -
  • new6 Secrets to Hyper Social Media Growth
    New businesses are eager to take part in social media for marketing. Owners read all the blog posts, articles, and e-books and believe that they are ready to experience explosive growth by tapping into the power of Facebook, Twitter, Instagram and Pi…
    - 5 hours ago, 21 Oct 14, 5:00am -
  • new6 Awesome Ways to Rejuvenate Old Content on Your Blog
    There is one thing that Google and its assorted trawling bots love, and that is fresh content. If that fresh content is also linked from established websites, then Google has every reason to believe the content is quite good, and will rank it higher.…
    - 5 hours ago, 21 Oct 14, 5:00am -
  • newCreating Your Own Facebook Viral Loop
    There was a time when all the rage in online marketing was grabbing as many relevant domain names as possible. The SEO-savvy would then leverage these domains to create microsites that linked and redirected traffic back to the main site. This resulte…
    - 5 hours ago, 21 Oct 14, 5:00am -
  • newLow Engagement? Is Your Account Too Boring?
    As someone who actively uses Twitter -- as in, someone else is not in control of my account, and I check my feed just as often as my notifications -- I pull up my Twitter on a daily basis.  I follow a mix of people, mostly marketers, salespeople, cr…
    - 6 hours ago, 21 Oct 14, 4:00am -
  • newVoIP Uses In Social Media Marketing
    Social Media Marketing is complicated and a true necessity for small companies. The VoIP services will help you enhance a social footprint. In the event you lack online components, you cannot complete in the modern market as it is really aggressive a…
    - 6 hours ago, 21 Oct 14, 4:00am -
  • newDeveloping Brand Friendships
    What are Brand friendships?Okay, I admit it, I’ve coined that term. But if you think about all that is being talked about in Social Media, brand friendship is really where it’s at. All the articles and blogs speak to the elements of engagement…
    - 6 hours ago, 21 Oct 14, 4:00am -
  • new12 Essential Elements of a Social Media Marketing Strategy
    Do you need some help to get started with your social media marketing plan?If you want to attract and engage social-media fans and followers — and convert them into paying customers — you need to map out a clear, goal-oriented social media plan.…
    - 6 hours ago, 21 Oct 14, 4:00am -
  • newMatching Social Relationships with Social Channels
    Social relationships and social media channels must have a synergy so that each person in those relationships gets the most out of them and is able to bring their businesses to the next level. It is not enough to simply form connections and then let…
    - 7 hours ago, 21 Oct 14, 3:00am -
  • newWhy the Smartest Companies Are Embracing Remote and Flexible Work Arrangements
    As the workforce is shifting toward striking a balance between personal and professional lives, the concept of workplace is shifting from a brick-and-mortar office to a more virtual environment. The reason this is so popular? People are increasingly…
    - 7 hours ago, 21 Oct 14, 3:00am -
  • new8 Etourism Stats to Consider for 2015
    Fall is a great season, with leaves changing colors, weather cooling into fresh, crisp mornings and nighttime coming around quicker, as days get shorter. For hospitality stakeholders, it’s also a great time to reflect upon the past summer season an…
    - 7 hours ago, 21 Oct 14, 3:00am -
  • Social Advocacy and Politics: Social Warfare Seeps into the Mainstream
    It started as an episode of revenge porn. An angry ex-boyfriend posts a blog flaming his former girlfriend, accusing her of infidelity and leveling charges that she exchanged sex for favorable reviews of her work (a video game called Depression Quest…
    - 11 hours ago, 20 Oct 14, 11:00pm -
  • Align Your Brand Messaging, Start From the Ground Up
    As your brand continues to further understand and embrace the multitude of effective online channels, it is crucial to be consistent with your messaging and align your marketing efforts. There are still far too many organizations conveying inconsiste…
    - 12 hours ago, 20 Oct 14, 10:00pm -
  • The 15 Best Browser Extensions to Improve Your Social Media Marketing
    There are a few actions I perform over and over again as I work through my social media marketing plan. Do you know the feeling? You click on the same few buttons or type in the same URL. And then, one day, someone shows you a browser extension tha…
    - 1 day ago, 20 Oct 14, 8:00am -
  • True Confessions of a Social Media Professional
    I believe there are three types of social media professionals – the rookie, the wannabe and the actual pro.The rookie is the new kid on the block. Whether they’ve landed their first job at a company or have been hired by their first client, they…
    - 1 day ago, 20 Oct 14, 8:00am -
  • 5 LinkedIn Tips for B2B Brands
    B2B businesses and brands are increasingly waking up to the fact that LinkedIn can seriously boost their profile. It’s by far the most business-focused social media platform. In fact, according to LinkedIn, more than three million companies have Li…
    - 1 day ago, 20 Oct 14, 7:00am -

SocialTimes

  • newSocial Media Newsfeed: Facebook Lawsuit | Spotify Family Plan
     Click here to receive the Morning Social Media Newsfeed via email.Facebook Sues Lawyers for Pressing Dubious Ownership Case (The New York Times/Bits Blog)The last thing we do, let’s sue all the lawyers. That, in essence, is what Facebook’s ch…
    - 3 hours ago, 21 Oct 14, 7:00am -
  • Why Anonabox’s Kickstarter Campaign Shut Down
    Anonabox seemed like a perfect product: Anonymous browsing, low entry price, and most of all, easy to use. And with October being National Cybersecurity Awareness month, it seemed the timing was also perfect. Indeed, the project far exceeded its fun…
    - 17 hours ago, 20 Oct 14, 4:50pm -
  • Study: Social Media Actually Reduces Political Polarization
    Previous research has found that social media has a polarizing effect, creating echo chambers where people only interact with those who share similar political views. “Polarized Crowds on Twitter are not arguing. They are ignoring one another whil…
    - 18 hours ago, 20 Oct 14, 3:58pm -
  • Yahoo Is Leaving Tumblr Alone
    According to a report in Adweek, Yahoo is living up to its hands-off promise to Tumblr. When the site was acquired last May, Yahoo CEO Marissa Mayer said, “We promise not to screw it up,” and that the site would continue to operate independentl…
    - 20 hours ago, 20 Oct 14, 2:10pm -
  • Ouija Launches First Official Sponsored Campaign on Snapchat
    This weekend, Snapchat started hosting sponsored content for the first time, and the first official ad was a commercial for the Universal Pictures feature film Ouija. Snapchat is, however, kind of late to its own party: There has been plenty of adve…
    - 21 hours ago, 20 Oct 14, 12:55pm -
  • Anonabox Kickstarter Campaign Suspended
    Anonabox, the Kickstarter campaign that saw success last week, has been permanently suspended. Funding was halted for the project after a Kickstarter review of allegations about the device’s originality. The campaign’s funding goal of $7,500 wa…
    - 22 hours ago, 20 Oct 14, 11:46am -
  • Social Media Newsfeed: Facebook to DEA: No Fake Profiles | Snapchat Ads
     Click here to receive the Morning Social Media Newsfeed via email.Facebook Rebukes DEA For Impersonating Woman Online (BuzzFeed)Facebook has bluntly told the U.S. Drug Enforcement Administration to stop using phony accounts and posing as real peo…
    - 1 day ago, 20 Oct 14, 7:00am -
  • Social Media Jobs: Allure.com, Chalkbeat, Stanton Carpet
    This week, Allure.com is hiring a freelance social media editor, while Chalkbeat needs a community editor. Stanton Carpet is seeking a social media coordinator, and NewBeauty.com is on the hunt for a web editor. Get the scoop on these openings below…
    - 3 days ago, 18 Oct 14, 11:00am -
  • iOS Researcher Says Whisper Users Should Be ‘Concerned About Their Anonymity’
    Respected iOS researcher Jonathan Zdziarski has found many holes in Whisper’s claim to anonymity in a preliminary investigation of the app. “The social networking element of Whisper acts as secondary to the application’s subject tracking and a…
    - 4 days ago, 17 Oct 14, 5:17pm -
  • 90% of Companies Have Experienced Unexpected Downtime [Infographic]
    When critical systems experience downtime, there can be short- and long-term damage for companies. A WhatsApp outage earlier this year reportedly cost the company millions, and may have cost them some users too. A new infographic from Peer1 hosting d…
    - 4 days ago, 17 Oct 14, 3:10pm -

The Next Web

Search Engine Land

  • Apple Capturing Spotlight Search Query Data, Sharing With Bing
    An improved Spotlight Search is a central feature of Apple’s new Yosemite operating system for the Mac. As reported when Yosemite was announced in June, Spotlight searches your desktop but also provides web search suggestions from Bing. There a…
    - 1 day ago, 20 Oct 14, 9:45am -
  • An SEM Christmas Carol: Q4 Past, Present & Yet To Come
    SEM no longer lives in a vacuum, Columnist Susan Waldes argues. Do you have the resources to thrive in an increasingly complex future?The post An SEM Christmas Carol: Q4 Past, Present & Yet To Come appeared first on Search Engine Land.Please visi…
    - 1 day ago, 20 Oct 14, 9:00am -
  • Traits To Hire In A Link Builder
    Link building requires a very particular set of skills. Contributor Jon Ball shares his thoughts on what to look for when hiring a link builder.The post Traits To Hire In A Link Builder appeared first on Search Engine Land.Please visit Search Eng…
    - 1 day ago, 20 Oct 14, 8:20am -
  • Google Releases Penguin 3.0 — First Penguin Update In Over A Year
    Google has confirmed to Search Engine Land that it updated its Penguin filter on Friday. Penguin targets sites deemed to be spammy, especially those found in violation of Google’s guidelines about linking. Some noticed major changes in Google…
    - 2 days ago, 19 Oct 14, 2:41pm -
  • Google Testing New Ad Formats For Movies, Music In Anti-Piracy Effort
    Today, Google published a report on how the company fights piracy. As part of this, Google provided updates on new ad formats its using to point users to “legitimate sources of music and movie downloads”. The newest format, which we have just see…
    - 4 days ago, 17 Oct 14, 3:47pm -

Matt Cutts

English Google Webmaster Central office-hours hangout
English Google Webmaster Central office-hours hangoutJoin us for a *Google Webmaster Central office hours hangout* :) Add your questions to this event page, this session is open to anything webmaster related like crawling, indexing, mobile sites,…
- 2 hours ago, 21 Oct 14, 7:55am -
English Google Webmaster Central AND Google News office-hours hangout
English Google Webmaster Central AND Google News office-hours hangoutJoin us for a *Google Webmaster Central office hours hangout* :) We'll have a special guest from the *Google News* team. Add your Google News-specific questions to this event pa…
- 9 hours ago, 21 Oct 14, 1:27am -
English Google Webmaster Central office-hours hangout on best practices
English Google Webmaster Central office-hours hangout on best practicesJoin us for a *Google Webmaster Central office hours hangout* :) This session is about best practices. Add your questions to this event page and vote on existing questions! Th…
- 9 hours ago, 21 Oct 14, 1:10am -
English Google Webmaster Central office-hours hangout
English Google Webmaster Central office-hours hangoutJoin us for a *Google Webmaster Central office hours hangout* :) Add your questions to this event page, this session is open to anything webmaster related like crawling, indexing, mobile sites,…
- 21 hours ago, 20 Oct 14, 1:22pm -
Bring your local business online #3: Find potential customers
Bring your local business online #3: Find potential customersVideo #3 in a series to help build an online presence for your local business. Marnie and Scott figure out their customers' most common journeys to reach the...From:Google Webmasters…
- 24 hours ago, 20 Oct 14, 10:20am -
English Google Webmaster Central office-hours hangout
English Google Webmaster Central office-hours hangoutJoin us for a *Google Webmaster Central office hours hangout* :) Add your questions to this event page, this session is open to anything webmaster related like crawling, indexing, mobile sites,…
- 2 days ago, 19 Oct 14, 5:27pm -

Gary Vaynerchuk

#AskGaryVee Episode 33: Increasing Exposure Through Business Development
#AskGaryVee Episode 33: Increasing Exposure Through Business DevelopmentQOTD: What is your favorite candy? #TIMESTAMPS 01:04 - We have high school kids working to get recruited and play college gold - suggestions on social responsibility on socia…
- 12 hours ago, 20 Oct 14, 10:06pm -
#AskGaryVee Episode 17: Dropping F-Bombs
#AskGaryVee Episode 17: Dropping F-BombsQOTD: Share something about yourself in the comments. I want something to cheer me up! #TIMESTAMPS 01:33 - If you could market on only one platform, which o...From:Gary VaynerchukViews:44877 181ra…
- 14 hours ago, 20 Oct 14, 8:30pm -
#AskGaryVee Episode 23: How to Market a Kickstarter Campaign
#AskGaryVee Episode 23: How to Market a Kickstarter CampaignQOTD - What are you dressing up as for Halloween? #TIMESTAMPS 00:39 - Should I post articles on my blog and mention on social or post natively on sites like...From:Gary VaynerchukView…
- 15 hours ago, 20 Oct 14, 7:24pm -
#AskGaryVee Episode 31: Is it Better to be Self-Taught?
#AskGaryVee Episode 31: Is it Better to be Self-Taught?QOTD: Are you going to subscribe to my podcast? YES or NO? #QOTD2: What can I do to make my podcast a TREMENDOUS experience for you? #TIMESTAMPS 01:44 - I'm...From:Gary VaynerchukViews:65…
- 21 hours ago, 20 Oct 14, 1:34pm -
#AskGaryVee Episode 32: Is Twitter Really Overvalued?
#AskGaryVee Episode 32: Is Twitter Really Overvalued?TIMESTAMPS 2:15 - Do you think it's possible to hustle like you do anywhere outside the USA? 3:28 - What are your thoughts on people who say things like Twitter, Uber, and Snapchat are overvalu…
- 1 day ago, 20 Oct 14, 3:01am -
#AskGaryVee Episode 26: Am I an Entrepreneur or Not?
#AskGaryVee Episode 26: Am I an Entrepreneur or Not?QOTD: Who is the person that you are SO afraid of letting down, it's keeping you from starting something big? #TIMESTAMPS: 01:11- Do you suggest that small ...From:Gary VaynerchukViews:90208…
- 1 day ago, 19 Oct 14, 11:00pm -

AllFacebook

  • Facebook to Users: Hosting a Halloween Party?
    Trick or treat, smell my feet, give me something good to eat, and if you’re hosting a party for Halloween, be sure to use Facebook to get the word out. (more…)New Career Opportunities Daily: The best jobs in media.
    - 21 hours ago, 20 Oct 14, 12:53pm -
  • Facebook to DEA: Real-Name Policy Applies to Law-Enforcement Agencies, Too
    Facebook admonished the Drug Enforcement Administration for violating its terms of service by creating a fake profile as part of an undercover investigation. (more…)New Career Opportunities Daily: The best jobs in media.
    - 22 hours ago, 20 Oct 14, 12:26pm -
  • The Facebook Integration That Keeps On JustGiving
    More than $100 million in charitable donations have been generated during the past 12 months due to the integration of Facebook by JustGiving, Rosalind Holley, the social giving platform’s head of brand, wrote in a guest post for the Facebook Medi…
    - 22 hours ago, 20 Oct 14, 11:43am -
  • First-Ever Facebook Messenger Ad Debuts
    Facebook debuted the first-ever ad backing its Messenger applications in a Facebook post by former PayPal president David Marcus, who joined the social network in June to lead its mobile messaging efforts. (more…)New Career Opportunities Daily…
    - 23 hours ago, 20 Oct 14, 11:07am -
  • STUDY: In-Game Advertising During Breakthrough Moments Dwarfs Facebook Ads in Engagement
    The best time to reach someone with targeted advertising has nothing to do with the time of day or day of the week when it comes to gamers: Results were optimal when gamers were targeted during moments in game play when they experienced emotions r…
    - 24 hours ago, 20 Oct 14, 10:26am -

AllTwitter

  • newNew Xbox One Update Has Deep Twitter Integration
    Microsoft first started teasing a deeper Xbox One integration with social media back in June when the Redmond-based giant announced that 45 new apps would be coming to Xbox, including Twitter and Vine.In their Xbox One November preview Microsoft h…
    - 2 hours ago, 21 Oct 14, 8:00am -
  • Researchers Use Twitter to Predict (And Analyse) Relationship Breakups [STUDY]
    A team of researchers who used Twitter to study the breakups of hundreds of couples found that their tweeting behaviour changed significantly before and after the split. (more…)New Career Opportunities Daily: The best jobs in media.
    - 17 hours ago, 20 Oct 14, 5:00pm -
  • A History of Social Media Advertising [INFOGRAPHIC]
    Facebook’s launch of Pages back in 2007 was (arguably) the beginning of social media advertising. For the first time, brands could establish a strong presence on Facebook and build a large audience of potential customers, giving birth to the term…
    - 20 hours ago, 20 Oct 14, 2:00pm -
  • Monica Lewinsky Joins Twitter
    Monica Lewinsky is, of course, the former White House intern whose “inappropriate relationship” with U.S. President Bill Clinton in the 1990s led to Clinton’s impeachment. The affair was global news and Lewinsky gained worldwide celebrity stat…
    - 23 hours ago, 20 Oct 14, 11:00am -
  • 88% of Companies are Using Social Media for Marketing [STUDY]
    Almost nine in 10 companies in the United States are using social media for marketing purposes, reveals a new study. (more…)New Career Opportunities Daily: The best jobs in media.
    - 1 day ago, 20 Oct 14, 8:00am -
  • This Week on #Twitter: 10 Secret Twitter Hacks, Twitter Followers on Bing, Social Media Job Mistakes
    Need a little weekend reading?We’ve compiled our top ten Twitter stories of the week, which includes 10 secret Twitter tips, tricks and hacks (that you probably don’t know), news that Bing searches are now showing brand Twitter followers in ads…
    - 2 days ago, 19 Oct 14, 9:00am -
  • How to Build a Unique Visual Brand on Twitter
    How much thought do you give to the images you share on Twitter? When was the last time you refreshed your cover photo? The images you use on Twitter go a long way in building your brand – whether personal or professional – and we’ve got some…
    - 3 days ago, 18 Oct 14, 9:00am -
  • Twitpic Closing Down October 25th After Acquisition False Alarm
    In early September Twitpic announced that it had decided to shutdown after a trademark conflict with Twitter.Two weeks later the company tweeted that it would “live on”, reporting that it had been acquired. The mystery buyer was never unveiled.…
    - 4 days ago, 17 Oct 14, 5:00pm -
  • Social Media Jobs: genConnect, Style.com, LeadDog Marketing Group
    This week, genConnect is hiring an editor/social media manager, while Style.com needs a contributor network editor. LeadDog Marketing Group is seeking a social media director, and GlobeOne is on the hunt for a social media manager/content editor-in-…
    - 4 days ago, 17 Oct 14, 2:50pm -
  • Twitter’s New Audio Cards Let You Play Music in Your Timeline
    Twitter Cards let users extend the size of a tweet (which is otherwise limited to 140 characters) by attaching larger photos, videos, lead generation tools and other media “experiences”. Cards can provide a nice uptick to engagement and clicks,…
    - 4 days ago, 17 Oct 14, 2:00pm -

Quick Sprout

  • How to Build the One Thing You Can’t Blog Successfully Without
    Have you noticed that I do a great job at connecting with you? So much so that it feels like you actually know me? It didn’t happen by accident. When I started Quick Sprout, my goal was to build such a strong bond with you that you would listen to…
    - 1 day ago, 20 Oct 14, 10:00am -
  • How to Get Your First 100 Twitter Followers
    You already know that if you follow people on Twitter, a portion of those users will follow you back. But is that really the best way to get your first 100 Twitter followers? It actually isn’t! From running contests and writing guest posts to reach…
    - 4 days ago, 17 Oct 14, 10:00am -
  • 10 Ways to Improve Your Content Marketing
    Looking for ways to improve your content marketing?  Are you wondering what resources you should be reading to boost your content marketing efforts? I’ve compiled a list of 10 articles you should read that will not only teach you how to improve yo…
    - 6 days ago, 15 Oct 14, 10:00am -
  • 7 Obsolete Social Media Tactics You’re Wasting Your Time On
    You already know social media marketing is a channel that can drive traffic and sales, but the question is: are you actually seeing an increase in traffic or sales? Chances are you are not. Why? Because you are using obsolete tactics that aren’t ef…
    - 8 days ago, 13 Oct 14, 10:00am -
  • The Anatomy of an Optimal Marketing Email
    Did you know 66% of all consumers over the age of 15 made a purchase because of an email? If that doesn’t convince you to use email marketing, just look at Quick Sprout. Over the last 30 days, I received 103,592 visitors through email marketing. S…
    - 11 days ago, 10 Oct 14, 10:00am -
  • 10 Reasons Why Your List Post Sucks
    Have you noticed that everyone is leveraging list posts? Why? Because after infographics, list posts get the most social shares. They are so popular that there are blogs devoted to list posts exclusively. The sad reality is writing a list post doesn…
    - 13 days ago, 8 Oct 14, 10:00am -
  • The Content Marketer’s Toolkit: 35 Tools You Can’t Blog Without
    Don’t you wish there was an easier way to blog? From coming up with ideas to writing and promoting, there is a lot that goes into content marketing. So, how can you facilitate the whole process? You can use a number of tools that can help you gener…
    - 15 days ago, 6 Oct 14, 10:00am -
  • 7 Popular Content Marketing Myths You Need to Stop Following
    As content marketing gets more popular, people are coming up with their own notions of what everyone should be doing. A lot of these notions are myths, and if you keep following them, you will hurt your traffic. What are the 7 myths you should be a…
    - 18 days ago, 3 Oct 14, 10:00am -
  • Who Is More Active on Social Media? Men or Women?
    Have you ever wondered who uses social media more often: men or women? It may not seem like an important stat, but if the majority of your customers are of one specific gender, it will affect which social sites you'll need to target. In order to save…
    - 20 days ago, 1 Oct 14, 10:00am -
  • 7 Obsolete SEO Tactics You’re Wasting Your Time On
    SEO has changed over the years, and what worked once doesn’t necessarily work now. Some of the old tactics you are using not only will keep your traffic stagnant, but they may actually cause your traffic to drop. What should you do? You should stop…
    - 22 days ago, 29 Sep 14, 10:00am -
  • The Blueprint of an Optimal Blog Design
    The design of your blog isn’t just supposed to look “cool.” It should be optimized to help you gain more readers and engagement. Do you know what your blog should look like? From using snippets and placing images in the correct location to figu…
    - 25 days ago, 26 Sep 14, 10:00am -
  • Case Study: How I Used a Case Study to Grow My Sales by 185%
    Case studies…You see companies using them all the time, but do they really work? I wasn’t sure myself, which is why I decided to test them out on NeilPatel.com with these 3 case studies. The goal was simple: generate more leads. The results wer…
    - 27 days ago, 24 Sep 14, 10:00am -
  • Get Your MBA in Internet Marketing with These 12 Guides and 2 Courses
    MBAs aren’t cheap. If you wanted to get one from a school like Harvard, you’ll need $95,100 per year. If you wanted to get an equivalent degree in Internet marketing, do you know how much it would cost? If you guessed free, you’re right. All…
    - 29 days ago, 22 Sep 14, 10:00am -
  • How to Redesign Your Website Without Losing Traffic or Sales

    - 32 days ago, 19 Sep 14, 10:00am -
  • 37 Point Checklist: How to Create Content That Will Increase Your Traffic by Tomorrow Morning
    Have you ever wondered if the content you are writing sucks? If no one likes your content, you won’t get any social shares, linkbacks, or traffic. Whether you write content for B2B or B2C sites, there is an art to content creation. Follow the tips…
    - 34 days ago, 17 Sep 14, 10:00am -
  • One Insanely Actionable Content Marketing Strategy That Will Generate You 74% More Search Traffic
    Are you tired of your competition outranking you? Or even worse, seeing them rank for keywords that you don't even show up for? In this post, I will teach you, step by step, how to identify keywords your competition is ranking for and how to create…
    - 36 days ago, 15 Sep 14, 10:00am -
  • How Much Is Cart Abandonment Costing You?
    If you had to guess, what would you say cart abandonment costs you each year? Maybe 10%, 30%, or 50% of your revenue? It’s actually a lot more than that. Sixty-eight percent of shoppers will abandon your shopping cart. So, how do you reduce your…
    - 39 days ago, 12 Sep 14, 10:00am -
  • How to Write Blog Posts That Generate Leads
    Do you know why I started blogging back in 2006? It was to generate leads for my consulting company. And boy, did it work well. It worked so well that for every three blog posts I wrote, I generated one new customer that paid $5,000 a month for one y…
    - 41 days ago, 10 Sep 14, 10:00am -
  • How I’ve Built 5 Multimillion-Dollar Software Companies
    Over the years, my co-founder and I have created three software companies: KISSinsights, KISSmetrics, and Crazy Egg. All three companies generate well over a million dollars in revenue and continue to grow at a rapid pace. In addition to building thr…
    - 43 days ago, 8 Sep 14, 10:00am -
  • Which Social Media Platforms Are Best Suited for Your Business?
    With all the social media sites available today, which ones should you leverage? In an ideal world, you would use them all. As a small business, however, you don't have enough time and money to do so. With your limited resources, which social media p…
    - 46 days ago, 5 Sep 14, 10:00am -
  • 7 Lies About Social Media Marketing You Probably Believe
    Social media has been around for years, so it should be easy to figure out how to leverage it, right? In part it is true, but things get complicated by all the misinformation circulating about social media marketing. From leveraging tactics to trac…
    - 48 days ago, 3 Sep 14, 10:00am -
  • 3 Content Creation Strategies That Will Help You Prosper
    Did you know that 90% of the information your brain receives is visual? Or that blog posts with images tend to get 94% more views? Using images isn’t the only strategy you can employ to get more traffic. Increasing your word count can help too.…
    - 53 days ago, 29 Aug 14, 10:00am -
  • 7 Strategies That’ll Actually Drive You More Social Media Traffic
    Just like most marketers, I have my bag of tricks - ones that I’ve been leveraging that most people have not. I still use them because they work extremely well. So, what’s in this bag of tricks? As you read on, know that these tactics will work…
    - 55 days ago, 27 Aug 14, 10:00am -
  • Why Your Corporate Blog Is Going to Fail and How You Can Fix It
    Why would you start a corporate blog? Chances are it’s to communicate with your customers, build your brand, or generate sales. If your blog isn’t helping you with one of those 3 things, you’re wasting your time. From the outside, it looks like…
    - 57 days ago, 25 Aug 14, 10:00am -
  • How to Optimize Conversions for the 3 Major Website Types
    Chances are your website is designed to either generate leads, produce sales, or get users to sign up. Depending on the type of website you have, the methods you use to increase your conversions will vary. To help you boost your conversions, I have c…
    - 60 days ago, 22 Aug 14, 10:00am -
  • Is It Worth Responding to Blog Comments?
    You’ve seen me respond to thousands of comments, but is it really worth it? To date, I’ve responded to 50,696 comments on Quick Sprout and a few thousand more across the web. On average, it takes me just over a minute to read each comment and th…
    - 62 days ago, 20 Aug 14, 10:00am -
  • Does Infographic Marketing Still Work? A Data Driven Answer
    I used to be a big fan of leveraging infographics to grow my traffic and brand. Why? Because it used to provide exceptional results. The results were so great that when we started releasing infographics on the KISSmetrics blog in 2010, it helped us…
    - 64 days ago, 18 Aug 14, 10:00am -
  • How to Effectively Use Remarketing to Increase Your Revenue
    Can you guess what my favorite form of advertising is? It isn’t pay per click or banner ads. It’s actually remarketing. "Why?" you may ask. Because remarketing is the easiest way to get people to come back to your site and complete the purchase…
    - 67 days ago, 15 Aug 14, 10:00am -
  • What Type of Images Should You Use Within Your Blog Posts?
    From stock photography to graphs, charts, and infographics, the types of images you can use to illustrate your blog posts are numerous. The question is: what types of images should you use? I decided to analyze 41 blogs within different industries t…
    - 69 days ago, 13 Aug 14, 10:00am -
  • Ever Tell Yourself That Your Startup is Going to Make It Instead of Facing the Truth?
    I know I’ve been there before and, sadly, more than once. Chances are you are going to be there too. Why? Sometimes solving problems and executing fast isn’t enough. It doesn’t matter how smart you are. The biggest factor in a startup's success…
    - 71 days ago, 11 Aug 14, 10:00am -

Moz

  • More than Keywords: 7 Concepts of Advanced On-Page SEO
    Posted by Cyrus-Shepard"What is this page about?"As marketers, helping search engines answer that basic question is one of our most important tasks. Search engines can't read pages like humans can, so we incorporate structure and clues as to wh…
    - 15 hours ago, 20 Oct 14, 7:00pm -
  • Convincing Old-School Clients that Things Have Changed
    Posted by Kristina KledzikThere's a reason we use the terms "white hat" and "black hat" for SEO: it used to be the Wild West. Black hat tactics were so effective, they were almost necessary to market online. Paying a few thousand dollars to…
    - 2 days ago, 19 Oct 14, 7:21pm -
  • Scaling Geo-Targeted Local Landing Pages That Really Rank and Convert - Whiteboard Friday
    Posted by randfishOne question we see regularly come up is what to do if you're targeting particular locations/regions with your site content, and you want to rank for local searches, but you don't actually have a physical presence in those locatio…
    - 5 days ago, 16 Oct 14, 7:18pm -
  • Open Site Explorer's New Link Building Opportunities Section (and a Slight Redesign)
    Posted by randfishWhy hello there! You're looking marvelous today, you really are. And, in other good news, Open Site Explorer has a bit of a new look—and an entirely new section called "Link Opportunities" to help make some link prospecting ta…
    - 6 days ago, 15 Oct 14, 9:01am -
  • 4 Ways to Build Trust and Humanize Your Brand
    Posted by MackenzieFogelsonHey there Mozzers. This is a collaborative post between myself and a good friend of mine, Mathew Sweezey. Sweezey is the head of B2B Marketing Thought Leadership at Salesforce.com and he knows a whole lot about marketing…
    - 7 days ago, 14 Oct 14, 7:16pm -
  • Announcing the 2014 Local Search Ranking Factors Results
    Posted by David-MihmMany of you have been tweeting, emailing, asking in conference Q&As, or just generally awaiting this year's Local Search Ranking Factors survey results. Here they are!Hard to believe, but this is the seventh year I've…
    - 8 days ago, 13 Oct 14, 7:00am -
  • My Recipe for Success: How to Launch a Successful Blog
    Posted by MatthewBarbyFive months ago, I decided (at long last) that I was going to start up my own food blog (Pescetarian Kitchen). Both my partner, Laura, and I had wanted to do this for some time, as we're real foodies, so we started to do a l…
    - 9 days ago, 12 Oct 14, 7:15pm -
  • How to Acquire Anchor Text-Rich Links Without Resorting to Spam or Manipulation - Whiteboard Friday
    Posted by randfishAll signs point to links with exact match anchor text retaining the huge value we've seen throughout the years, but many of the techniques for acquiring those links are spammy. There are a few, though, that not even Google would f…
    - 12 days ago, 9 Oct 14, 7:18pm -
  • SEO Teaching: Should SEO Be Taught at Universities?
    Posted by Carla_DawsonThis post was originally in YouMoz, and was promoted to the main blog because it provides great value and interest to our community. The author's views are entirely his or her own and may not reflect the views of Moz, Inc.SEO…
    - 13 days ago, 8 Oct 14, 7:08pm -

KISSmetrics

  • Announcing the New CEO of KISSmetrics: Brian Kelly
    We’ve got some big news. Brian Kelly has joined KISSmetrics as our new CEO. We’re thrilled to have him. Why We’re Excited to Work with Him Brian Kelly has been on both sides of data – building it and using it. He began his career at Teradata,…
    - 23 hours ago, 20 Oct 14, 11:30am -
  • 11 Words that Enhance Trust in a Blog Post

    - 3 days ago, 18 Oct 14, 1:03pm -
  • Unlock Your Marketing Data to Reap its Full Potential with the KISSmetrics Revenue Report
    The KISSmetrics Revenue Report ties your revenue to real people, allowing you to get key metrics like lifetime value and churn. Most analytics tools tie revenue to sessions, not users. Since sessions have a limited time frame, the only revenue they r…
    - 4 days ago, 17 Oct 14, 12:38pm -
  • How to Use Conversion Optimization to Drive Growth
    Most people realize that conversion rate optimization (CRO) is important, but not all CRO leads to growth. With so many things to test and optimize, how do you find the optimizations that actually grow your business? In this webinar, Sean Ellis, CEO…
    - 5 days ago, 16 Oct 14, 7:24pm -
  • How to get Paying Customers with SlideShare Marketing
    Believe it or not, our firm has been using SlideShare as our only form of marketing this past year. SlideShare is low in cost, brings loads of qualified traffic, and is fairly straightforward to execute. Yet, people we’ve worked with have told us t…
    - 5 days ago, 16 Oct 14, 11:31am -
  • How to Stop Potential Customers from Comparison Shopping
    Every business owner, online or offline, suffers from a problem that decreases sales, narrows margins, and reduces revenues. The problem is comparison shopping. Think about the last time you were considering a purchase. You probably checked out sever…
    - 6 days ago, 15 Oct 14, 12:01pm -
  • 6 User Interface Fixes That Can Greatly Increase Conversion Rates
    A good user interface is about more than just pretty graphics and stylish fonts. It’s about all the “little things” that add up to a professional, compelling brand presence.  It’s about creating websites that users actually look forward to…
    - 7 days ago, 14 Oct 14, 11:16am -
  • Four Absolute Essentials of High-Converting Copy
    Outstanding copy is the solution to gaining higher conversions. But like so much of conversion optimization and digital marketing, outstanding copy is not easy to produce. A lot of the writing advice that I read and study isn’t very helpful. It blo…
    - 8 days ago, 13 Oct 14, 11:48am -
  • Should You Listen to Your Customers’ Needs or Do They Even Know What They Really Want?
    “If I had asked people what they wanted, they would have said faster horses.” – Henry Ford Henry Ford famously said that he invented the Ford T without asking for any feedback from his potential customers. According to him, people were not capa…
    - 11 days ago, 10 Oct 14, 2:40pm -
  • When to Use Qualitative and When to Use Quantitative Analytics
    Qualitative and quantitative analytics are two essentials to understanding online marketing. From startups to mid-size companies, analyzing both qualitative and quantitative data before making decisions is crucial to growing your business. Before we…
    - 12 days ago, 9 Oct 14, 6:38pm -
  • How SaaS Companies Can Use The KISSmetrics Funnel Report To Drive Their Growth
    Every SaaS (Software as a Service) company needs a set of conversion funnels that track how many people convert into users or customers. Companies can also use conversion funnels to track important actions such as filling out a form or using a featur…
    - 12 days ago, 9 Oct 14, 12:42pm -
  • Is Your Google Shopping Listing as Optimized as it Could Be?
    With Google recently phasing out PLAs (Product Listing Ads), many merchants are left wondering what the Big G could do next to jerk out the digital rug from under their feet. But Google is all about relevancy, and their best way to build on the marke…
    - 13 days ago, 8 Oct 14, 10:47am -
  • Use this Hollywood Secret to Write Addicting Opt-In Copy
    You know how hard it is to pull yourself away from watching an addictive TV show. And, you know how harmless it seems to watch “just one more episode” on Netflix, but then it turns out not to be just one. What is it about those shows that make th…
    - 14 days ago, 7 Oct 14, 11:32am -
  • Four Hacks for Writing an Article That Sounds Genius (And Actually Is)
    These days, if you’re not writing great quality content, you’re sunk. Your readers are smart people. They deserve content that is well-researched, highly informative, and worth their time. You may not be a genius, but your writing needs to sound…
    - 15 days ago, 6 Oct 14, 12:18pm -
  • 3 Ways to Use Analytics to Increase Your E-commerce Conversion Rates
    We have access to a tremendous amount of customer data these days. Even the free tools like Google Analytics give us incredible insights into where our traffic comes from and what people do on our site. Yet, 80% of online retailers do not use their a…
    - 18 days ago, 3 Oct 14, 12:02pm -
  • Understanding The Essence of Google AdWords (Infographic)
    For some companies, pay per click advertising is their most effective marketing channel. It brings a comparatively lower cost per acquisition than other channels and consistently brings high value customers. Many of these companies that are successfu…
    - 19 days ago, 2 Oct 14, 6:21pm -
  • Is Adblock Plus Killing Your Conversions?
    Editor’s note: The tone and opinions of this article is that of the author and is not necessarily shared by the KISSmetrics team. However, this article does present an interesting issue for those engaged in online marketing and we feel that you sho…
    - 19 days ago, 2 Oct 14, 12:36pm -
  • How to Create Mobile Marketing As Unique As Your Users
    Your users are unique, so your mobile marketing should be, too. Indeed, since mobile consumers expect a curated and individualized experience, your mobile marketing should be perfectly personalized in order to truly engage them. You can do this with…
    - 20 days ago, 1 Oct 14, 7:04pm -
  • How to Structure a Longform Landing Page for Maximum Conversions
    Longform sales pages have recently become more popular. Marketers have realized that the short-and-easy capture forms may not be enough to encourage a conversion. Lots of content is powerful and compelling. Big landing pages can mean big conversions.…
    - 20 days ago, 1 Oct 14, 12:25pm -
  • Everything You Need to Know About the Psychology of the Call to Action
    Every web marketer knows about the call to action. But how many web marketers really understand the call to action? The answer, I’m afraid, is not very many. The call to action has a fascinating psychology behind it that includes width, color, bord…
    - 21 days ago, 30 Sep 14, 12:36pm -
  • 3 Techniques That Will Double Your Social Media Content with Half the Effort
    Too often, doing social media can become a pain. This is especially true for startup environments, run by busy people with more “important” things to do than post on Twitter and check on Facebook engagement levels. But we all know, deep down insi…
    - 22 days ago, 29 Sep 14, 12:06pm -
  • 7 Essential Intelligence Events for Your Google Analytics Account
    You’re a busy marketer; it’s likely that you’re keeping tabs on more than one Google Analytics account, and that’s just a small part of your job. Manually tracking important fluctuations in your data, like a big boost in traffic or a huge dro…
    - 25 days ago, 26 Sep 14, 11:29am -
  • How to Improve Your Customers’ Checkout Experience Today
    Over the years, marketers have been changing their tactics in response to the consumer. Nowadays, consumers are a lot savvier and are being conditioned by brands like Amazon to have certain expectations, especially in their checkout experience. In th…
    - 26 days ago, 25 Sep 14, 6:35pm -
  • How to Use Text Messages to Retain Users
    What if I told you there was one message you could send right now that your users were almost guaranteed to read? What if I also told you this message could help you retain users? You’d say spill it already. Fine. The good news is, it isn’t anyth…
    - 26 days ago, 25 Sep 14, 12:43pm -
  • Three Risky Ecommerce Techniques That Could Actually Increase Your Conversions
    In order to improve your ecommerce conversions, you might need to take some risks. Here are three techniques that might seem foolish, but which could actually produce a massive improvement in your conversion rates. 1. Use a popup. What’s the first…
    - 27 days ago, 24 Sep 14, 12:29pm -

SEO Book

  • The Only Thing Certain In SEO Is Change
    SEO is subject to frequent change, but in the last year or two, the changes feel both more frequent and significant than changes in the past. Florida hit in 2003. Since then, it’s like we get a Florida every six months. Whenever Google updates the…
    - 6 days ago, 15 Oct 14, 3:49pm -
  • Measuring SEO Performance After "Not Provided"
    In recent years, the biggest change to the search landscape happened when Google chose to withhold keyword data from webmasters. At SEOBook, Aaron noticed and wrote about the change, as evermore keyword data disappeared. The motivation to withold t…
    - 58 days ago, 24 Aug 14, 2:50am -
  • Loah Qwality Add Werds Clix Four U
    Google recently announced they were doing away with exact match AdWords ad targeting this September. They will force all match types to have close variant keyword matching enabled. This means you get misspelled searches, plural versus singular overla…
    - 66 days ago, 16 Aug 14, 9:09am -
  • Understanding The Google Penguin Algorithm
    Whenever Google does a major algorithm update we all rush off to our data to see what changed in terms of rankings, search traffic, and then look for the trends to try to figure out what changed. The two people I chat most with during periods of big…
    - 82 days ago, 31 Jul 14, 9:18pm -
  • Guide To Optimizing Client Sites 2014

    - 97 days ago, 16 Jul 14, 10:02am -
  • Google Search Censorship for Fun and Profit
    Growing Up vs Breaking ThingsFacebook's early motto was "move fast and break things," but as they wanted to become more of a platform play they changed it to "move fast with stability." Anything which is central to the web needs significant stabilit…
    - 99 days ago, 14 Jul 14, 1:16pm -
  • {This | The Indicated} {Just | True} {In | Newfangled}
    A couple years ago we published an article named Branding & the Cycle, which highlighted how brands would realign with the algorithmic boost they gained from Panda & leverage their increased level of trust to increase their profit margins by leveragi…
    - 1 Jul 14, 1:08pm -
  • Building a Legal Moat for Your SEO Castle
    About a month ago a year old case of an SEO firm being sued by it's client resurfaced via a tweet from Matt Cutts.I'd like to add something to this conversation that will be helpful for you as a service provider seeking to avoid that really, really…
    - 24 Jun 14, 2:40pm -
  • Have We Reached Peak Advertising?
    The internet runs on advertising. Google is funded almost entirely by advertising. Facebook , likewise. Digital marketing spends continue to rise: Internet advertising revenues in the United States totaled $12.1 billion in the fourth quarter of 2013…
    - 19 Jun 14, 12:42am -
  • The Rigged Search Game
    SEO was all about being clever. Still is, really. However, SEO used to reward the clever, too. The little guy could take on the big guys and munch their lunch by outsmarting them. It was such an appealing idea. The promise of the internet was…
    - 4 Jun 14, 7:07pm -
  • What’s In A Name?
    Many SEO love keyword-loaded domain names. The theory is that domains that feature a keyword will result in a boost in ranking. It’s still a contentious topic: I've seen bloggers, webmasters and search aficionados argue the case around the death…
    - 1 Jun 14, 7:06pm -
  • Pandas, Penguins, and Popsicles
    Are you still working through your newsfeed of SEO material on the 101 ways to get out of panda 4.0 written by people that have never actually practiced SEO on their own sites? Aaron and I had concluded that what was rolling through was panda befo…
    - 31 May 14, 8:37am -
  • Please Remove My Link. Or Else.
    Getting links removed is a tedious business. It’s just as tedious for the site owner who must remove the links. Google’s annoying practice of "suggesting" webmasters jump through hoops in order to physically remove links that the webmaster suspe…
    - 23 May 14, 4:27am -
  • Google Helpouts Twitter Spam (Beta)
    Google is desperate to promote Helpouts. I first realized this when I saw the following spam message in my email inbox.Shortly after a friend sent me a screenshot of a onebox promoting Helpouts in the SERPs. That's Google monopoly and those are G…
    - 16 May 14, 5:01am -
  • What’s Wrong With A/B Testing
    A/B testing is an internet marketing standard. In order to optimize response rates, you compare one page against another. You run with the page that gives you the best response rates. But anyone who has tried A/B testing will know that whilst it so…
    - 22 Apr 14, 2:19am -
  • Learn Local Search Marketing
    Last October Vendran Tomic wrote a guide for local SEO which has since become one of the more popular pages on our site, so we decided to follow up with a QnA on some of the latest changes in local search.Q: Google appears to have settled their mon…
    - 21 Apr 14, 8:07am -
  • Google's Effective 'White Hat' Marketing Case Study
    There's the safe way & the high risk approach. The shortcut takers & those who win through hard work & superior offering. One is white hat and the other is black hat. With the increasing search ecosystem instability over the past couple years, som…
    - 15 Apr 14, 3:20am -
  • The Positive Negative SEO Strategy
    There’s a case study on Moz on how to get your site back following a link penalty. An SEO working on a clients site describes what happened when their client got hit with a link penalty. Even though the link penalty didn't appear to be their fault…
    - 1 Apr 14, 7:34am -
  • Bing Lists 'Alternatives' In Search Results
    Bing recently stated testing listing 'alternatives' near their local search results. I wasn't able to replicate these in other search verticals like flight search, or on an iPhone search, but the format of these alternatives looks similar to the for…
    - 29 Mar 14, 7:23pm -
  • Flip Guest Blogging on its Head, With Steroids
    Guest blogging was once considered a widely recommended white hat technique. Today our monopoly-led marketplace arbitrarily decided this is no longer so. Stick a fork in it. Torch it. Etc.It looks like MyBlogGuest was the "winner" - not appearing…
    - 19 Mar 14, 2:09pm -
  • Handling Objections From SEO Clients
    If the current war on SEOs by Google wasn’t bad enough if you own the site you work on, then it is doubly so for the SEO working for a client. When the SEO doesn’t have sufficient control over the strategy and technology, it can be difficult to…
    - 17 Mar 14, 11:26pm -
  • Keep Visitors Coming Back
    Facebook. A mobile phone. Email. How often do you check them? Many of us have developed habits around these services. The triggers that help create these habits can be baked in to the design of websites. The obvious benefit of doing so is that i…
    - 11 Mar 14, 4:12pm -
  • Optimizing Against Competitors
    You’ve got to feel a little sorry for anyone new to the search marketing field. On one side, they’ve got to deal with the cryptic black box that is Google. Often inconsistent, always vague, and can be unfair in their dealings with webmasters. O…
    - 11 Feb 14, 5:05am -
  • Measure For Business Benefit
    Matt Cutts is just toying with SEO’s these days. Going by some comments, many SEOs still miss the big picture. Google is not in the business of enabling SEOs. So he may as well have a little fun - Matt has “called it” on guest posting. Okay,…
    - 27 Jan 14, 11:55pm -
  • Disavow & Link Removal: Understanding Google
    Fear SellsFew SEOs took notice when Matt Cutts mentioned on TWIG that "breaking their spirits" was essential to stopping spammers. But that single piece of information add layers of insights around things like: duplicity on user privacy on organic…
    - 26 Jan 14, 5:36pm -
  • Yahoo! Secured Search Rolls Out
    Yahoo! is currently rolling out secured search, which prevents sending referrers to unsecured sites. The roll out is ongoing, but currently they do pass data to secured sites. Unlike Google's secured search roll out: rather than showing a referrer w…
    - 22 Jan 14, 4:20pm -
  • Google's Chris DiBona On Search Ecosystem Diversity
    It's hard to deny that some folks working at Google are geniuses. It's also hard to deny the disconnect in their messaging.As Google locked down their "open" ecosystem (compatibility as a club, abandonware, deleting privacy settings, extensions requ…
    - 16 Jan 14, 12:00pm -
  • SEO 2014
    We’re at the start of 2014. SEO is finished. Well, what we had come to know as the practical execution of “whitehat SEO” is finished. Google has defined it out of existence. Research keyword. Write page targeting keyword. Place links with th…
    - 11 Jan 14, 3:17pm -
  • Did Matt Cutts Endorse Rap Genius Link Spam?
    On TWIG Matt Cutts spoke about the importance of defunding spammers & breaking their spirits. If you want to stop spam, the most straight forward way to do it is to deny people money because they care about the money and that should be their end goa…
    - 4 Jan 14, 11:00am -
  • Gray Hat Search Engineering
    Almost anyone in internet marketing who has spent a couple months in the game has seen some "shocking" case study where changing the color of a button increased sales 183% or such. In many cases such changes only happen when the original site had not…
    - 3 Jan 14, 7:27am -

Social Media Examiner

  • new4 Ways to Turn Your Employees Into Brand Ambassadors
    Would you like your employees to be brand ambassadors on social media? Do your employees feel confident sharing on social media about your company? In this article you will discover how Adobe is empowering their 11,000 employees worldwide to be socia…
    - 5 hours ago, 21 Oct 14, 5:00am -
  • newHow to Get More Out of Facebook Ads
    Do you use Facebook to promote your business? Are you struggling to find ways to get noticed on the platform? With each update to Facebook, it becomes increasingly harder for small businesses to make a splash in front of their intended audience. Here…
    - 6 hours ago, 21 Oct 14, 4:00am -
  • How to Research Your Competition on Facebook
    Are your competitors getting massive reach and engagement on Facebook? Would you like to learn the secret of their Facebook success? While we’d never advocate copying your competitor’s posts exactly, it’s helpful to monitor and study the posts…
    - 1 day ago, 20 Oct 14, 5:00am -
  • How to Use Google+ Profiles and Pages for Better Visibility
    Are you using Google+? Have you optimized your profile and page so your message reaches the most people? It’s more important than ever to make sure your Google+ profile and page are optimized to support your business goals so you can extend your ma…
    - 1 day ago, 20 Oct 14, 4:00am -
  • Facebook Stickers: This Week in Social Media
    Welcome to our weekly edition of what’s hot in social media news. To help you stay up-to-date with social media, here are some of the news items that caught our attention. What’s New This Week? Facebook Brings Stickers to Comments: “Just tap th…
    - 3 days ago, 18 Oct 14, 5:00am -
  • Facebook News Feed: How to Respond to Facebook Changes
    Do you use Facebook to promote your business? Are you curious how to respond to the recent changes to the Facebook news feed? To learn how to navigate these important changes to Facebook’s news feed, I interview Mari Smith, the “Queen of Faceboo…
    - 4 days ago, 17 Oct 14, 5:00am -
  • How to Achieve Content Marketing Success: New Research
    Are you trying to improve your content marketing? Wondering how to connect the dots between content and customers? In this article you’ll find important best practices, backed by research, to help improve your social media marketing. Brand new rese…
    - 5 days ago, 16 Oct 14, 5:00am -
  • How One Business Increased Facebook Fans by 200 Percent
    Do you want to grow your Facebook audience? Have you thought about using giveaways to educate your customers? Great Lakes, a student loan service, used a Facebook giveaway to educate borrowers and open the lines of communication on a topic they suspe…
    - 6 days ago, 15 Oct 14, 5:00am -
  • How to Build Powerful Alliances on Google+
    Have you created a niche for yourself on Google+? Are you ready to engage with other leaders in your space? Part of building a strong community of people around you on Google+ is forming alliances with other leaders whose work is similar to but not t…
    - 7 days ago, 14 Oct 14, 5:00am -
  • Five Ways Brands Use Visual Content for Maximum Impact
    Do you want to stimulate online growth and engagement? Are you using visual marketing in your business? Understanding how other businesses use visual content can help you integrate new tactics into your own marketing strategy. In this article I’ll…
    - 7 days ago, 14 Oct 14, 4:00am -
  • How to Improve Your Facebook News Feed Visibility
    Are you tired of your Facebook posts getting buried in the news feed? Want to get your Facebook posts seen? Facebook algorithms dictate how many people see your updates. Two recent changes should help you get more organic reach and lower your frustra…
    - 8 days ago, 13 Oct 14, 5:00am -
  • How to Increase Your Conversion Rate With Social Media
    Do you need to bump up your conversion rate? Have you put social media front and center to help you do that? The underlying power of increasing your conversion rate is targeting the right kind of traffic. Where does the right kind of traffic come fro…
    - 8 days ago, 13 Oct 14, 4:00am -
  • Social Media Examiner Turns 5 Years Old: This Week in Social Media
    Welcome to our weekly edition of what’s hot in social media news. To help you stay up to date with social media, here are some of the news items that caught our attention. What’s New This Week? Social Media Examiner Turns Five Years Old: Five yea…
    - 10 days ago, 11 Oct 14, 5:00am -
  • Online Publishing: Lessons From Five Years at Social Media Examiner
    Have you ever wondered how Social Media Examiner started? Do you want to know the strategy behind this large online publishing platform? For this episode of the Social Media Marketing podcast I’ll share how we built Social Media Examiner into what…
    - 11 days ago, 10 Oct 14, 5:00am -
  • 5 Unusual Ways to Benefit from Twitter Ads
    Are your Twitter ad campaigns giving you the results you expect? Are you using Twitter’s advertising and remarketing options? Twitter ads allow you to reach a highly targeted audience so you can recapture lost sales, improve newsletter open rates,…
    - 12 days ago, 9 Oct 14, 5:00am -
  • How to Use Google+ Hashtags for More Exposure
    Do you want to reach more people on Google+? Are you using Google+ hashtags? Google+ hashtags make it easier for people to discover your content, even if they’re outside your circles. That added visibility gives you greater overall reach. In this a…
    - 13 days ago, 8 Oct 14, 5:00am -
  • Top 10 Ways to Improve Your Social Media Marketing
    Looking for proven ways to improve your social media marketing? Wondering what resources you should read to boost your social efforts? We’ve compiled a list of our top ten articles from the recent past, each focused on a different social network. Y…
    - 14 days ago, 7 Oct 14, 5:00am -
  • How to Repurpose Blog Content for Social Media
    Do you spend a lot of time writing blog posts and creating social media content? Ever feel like you don’t have enough time to focus on both? The solution is simple: repurpose your blog content by using it in new ways on social media. In this articl…
    - 14 days ago, 7 Oct 14, 4:00am -
  • How to Use Pinterest Promoted Pins
    Do you use Pinterest in your social media strategy? Want a way to give extra exposure to certain pins? Now you can do just that with promoted pins, Pinterest’s answer to advertising. In this article I’ll explain what promoted pins are, and share…
    - 15 days ago, 6 Oct 14, 5:00am -
  • 5 Ways to Use Metrics to Improve Your Social Media Marketing
    Do you review your website’s metrics on a regular basis? Are you struggling to figure out how you can better use the data? To know which of your marketing efforts are most successful, you need to look beyond the numbers. Explore what they mean and…
    - 15 days ago, 6 Oct 14, 4:00am -
  • Facebook Relaunches Atlas: This Week in Social Media
    Welcome to our weekly edition of what’s hot in social media news. To help you stay up to date with social media, here are some of the news items that caught our attention. What’s New This Week? Facebook Relaunches Atlas: It has been built ”fro…
    - 17 days ago, 4 Oct 14, 5:00am -
  • YouTube Growth: How to Grow Your YouTube Channel
    Do you post videos on YouTube? Are you looking for ways to increase your traffic and subscribers? To explore how to grow your YouTube audience, I interview Steve Dotto for this episode of the Social Media Marketing podcast. More About This Show The S…
    - 18 days ago, 3 Oct 14, 5:00am -
  • Four Alternatives to Like-Gating on Facebook
    What tactics are you using to grow your Facebook Page? Is like-gating a key part of your Facebook marketing? Facebook announced they’ll ban like-gating in November. An end to like-gating doesn’t have to be the end of the world–or your Facebook…
    - 19 days ago, 2 Oct 14, 5:00am -
  • How to Stream Google Hangouts On Air to Twitter and Facebook
    Are you using Google Hangouts on Air? Do you want your Twitter and Facebook followers to join in? By sharing the YouTube link of your Google Hangout to Twitter and Facebook, you can stream the live event to reach more viewers. In this article you’l…
    - 20 days ago, 1 Oct 14, 5:00am -
  • 14 Tools to Streamline Your Social Media Marketing
    Do you want to manage social media more efficiently? Do you have the right tools? To streamline your approach, you’ll need resources that work well with your business. In this article I’ll share the best tools to manage and optimize your social m…
    - 21 days ago, 30 Sep 14, 5:00am -

Lifehacker

  • newThis $1 DIY Fix Keeps You From Losing Change Between Car Seats
    It's hard to retrieve coins and other things that fall into the little gap between the car seat and the door or the gear box. Here's a quick, DIY solution that costs a dollar and almost no time.Read more...
    - 3 hours ago, 21 Oct 14, 7:00am -
  • newBuild Your Compassion with These Mental Exercises
    Compassion is something we're all capable of, and according to a new study published in Psychological Science, it can also be trained and developed over time. All you need is 30 minutes a day.Read more...
    - 4 hours ago, 21 Oct 14, 6:30am -
  • newHow to Cover Your Tracks When Snooping on Someone's Phone or Computer
    If you're going to snoop on someone's personal, digital property, you want to make sure you don't leave behind any sort of trail. Here's some tips on how you can get in and out without leaving behind any damning evidence.Read more...
    - 4 hours ago, 21 Oct 14, 6:00am -
  • How to Break Into a Computer (and Prevent It from Happening to You)
    Sometimes you need to get into a computer without knowing the password. Perhaps you've forgotten yours, or perhaps you're up to no good. Either way, it's actually pretty easy to do, provided your victim hasn't taken the necessary precautions. Click…
    - 14 hours ago, 20 Oct 14, 8:00pm -
  • The CIA Escape and Evasion Survival Bag
    CIA agents to be prepared for everything and sometimes that means surviving on limited resources. Their survival kit is tiny, but includes everything needed to get out of town and live for a while.Read more...
    - 15 hours ago, 20 Oct 14, 7:00pm -
  • Learn About Music Theory with This Easy to Understand Online Book
    If you've always wanted to learn more about song writing and the structure of music, but don't know where to start, this free online book is filled to the brim with pages that make understanding music theory easy.Read more...
    - 16 hours ago, 20 Oct 14, 6:00pm -
  • Prep Your Yard for the Winter Months with Help from This Graphic
    The harsh cold of winter can do a number on your yards if you don't take the proper precautions. This handy graphic has tips for preparing your lawn, trees, shrubs, and garden, so everything comes back bright and healthy next spring.Read more...
    - 17 hours ago, 20 Oct 14, 5:00pm -
  • Rethread a Drawstring with a Safety Pin
    Losing the drawstring in your sweatpants, hoodie, or gym shorts is frustrating because getting it back in—and all the way through—is a pain. With a safety pin, and a little patience, you can once again ensure that your sweatpants will stay on.Re…
    - 18 hours ago, 20 Oct 14, 4:30pm -
  • How to Uncover Blurred Information in Photographs
    It's a common practice to blur or pixelate sensitive information like account numbers when you share an image online, but your info might not be as secure as you think. It takes some work, but there are ways to uncover that sensitive text.Read more…
    - 18 hours ago, 20 Oct 14, 4:00pm -
  • Gizmodo The Sad, Weird World of Unseen YouTube Videos | io9 How Nigeria Stopped Ebola "Dead In Its T
    Gizmodo The Sad, Weird World of Unseen YouTube Videos | io9 How Nigeria Stopped Ebola "Dead In Its Tracks" | Jalopnik Here’s The Data From Ed Bolian’s Record-Setting Cross-Country Run | Jezebel Why Egg Freezing Benefits Aren't Even Close to En…
    - 19 hours ago, 20 Oct 14, 3:34pm -
  • Easily Batch Rename Files in Yosemite
    Mac: Yosemite has a bunch of cool hidden features and iDownloadBlog points to another nice little feature in a new batch renamer.Read more...
    - 19 hours ago, 20 Oct 14, 3:30pm -
  • What's the Worst Advice You've Ever Received?
    Not everyone's great at giving advice. Sometimes, you'll ask a friend for help and they'll give you the most harebrained response imaginable. So, we want to hear it, what's the worst advice you've ever received?Read more...
    - 19 hours ago, 20 Oct 14, 3:00pm -
  • Safari and Spotlight Can Send Data to Apple, Here's How to Turn it Off
    In order for Spotlight to work properly, it needs to send your search data to Google, Apple, and Bing. Initially, it seems easy enough to disable this if you care about privacy, but as users over on Hacker News note, it's not as obvious as it seems.…
    - 20 hours ago, 20 Oct 14, 2:30pm -
  • Ask an Expert: All About Maximizing Coupons and Getting the Best Deals
    With the holidays just around the corner, there's no doubt we'll all be looking to save a buck when we're out shopping. Whether that means clipping coupons or searching for the best deals online, there are a variety of tactics you can use to save.R…
    - 20 hours ago, 20 Oct 14, 2:00pm -
  • What are the Best Rechargeable Batteries?
    We talk a lot about how great rechargeable batteries are, and have a few brands we love, but we've never polled all of you to learn about some great options we're missing out on, until now. Tell us, which AA rechargeables are the best?Read more...
    - 20 hours ago, 20 Oct 14, 2:00pm -
  • FREEdi YouTube Player Enables Background YouTube Videos
    Android/iOS: FREEdi YouTube Player enables videos in the background, so you can close the video you're watching and keep listening to the audio. Read more...
    - 21 hours ago, 20 Oct 14, 1:00pm -
  • Reposition a Photo’s Subject in Photoshop
    A poorly positioned subject can ruin a great photo. Mac|Life walks us through a few tools that can change the position of a subject.Read more...
    - 22 hours ago, 20 Oct 14, 12:30pm -
  • iOS 8.1 Now Available for Download
    iOS 8.1 is here! The update enables Apple Pay on supported devices, brings back the Camera Roll, adds some "Continuity" features, and more. Read our previous coverage after the jump.Read more...
    - 22 hours ago, 20 Oct 14, 12:06pm -
  • How to Turn Your Laziness Into Efficiency
    They say necessity is the mother of invention, but if that's the case, laziness must be its father. After all, the beauty of laziness is that you'd rather do something you want to do—even if that's nothing—than work. Let's harness that desire an…
    - 22 hours ago, 20 Oct 14, 12:00pm -
  • Samsung 4K on a Budget, Gunnar Optiks, and More Deals
    Samsung's 4K monitor is one of the best deals in tech, and it's an even better deal than usual right now. Unlike most budget-minded 4K panels, this one actually runs at 60Hz over DisplayPort. [Samsung 28" 4K Display, $550]Read more...
    - 22 hours ago, 20 Oct 14, 11:45am -

ProBlogger

  • The Language of Selling – Are You Using It?
      This is a guest contribution from Richard Akhmerov. Benefits, benefits, benefits. We’ve all heard that benefits sell, not features. Create needs, not wants. But this is all rehashed information. And no amount of reading will make you better at t…
    - 23 hours ago, 20 Oct 14, 11:31am -
  • Be a Better Blogger by Doing as Little as Possible
    When you make the decision to grow your blog and hopefully create an income from it, it can be so easy to fall into the trap of doing everything all at once in the name of getting as much exposure as you can. You’re blogging every day, you’re pro…
    - 2 days ago, 19 Oct 14, 11:22am -
  • Top Five Things to Learn from the Greggs vs Google Twitter Debacle
    This is a guest contribution from Mark Potter. Greggs is the UK’s largest bakery chain, famed for its sausage rolls and steak bakes. They have always enjoyed a strong social media presence, winning a Digital Impact Award in 2013 for a ‘Sandwich M…
    - 5 days ago, 16 Oct 14, 11:47am -
  • How Blogging In College Got Me My First Job
    This is a guest contribution from PR specialist Caitlin Dodds. I remember sitting alone in the airport with three hours to kill before my flight to Madrid. Squirming on the hard plastic chairs at my boarding gate with my laptop perched on my knees, I…
    - 6 days ago, 15 Oct 14, 7:07pm -
  • Your Blog as Part of an Overarching Business Strategy
    This is a guest contribution from Sabina Stoiciu. So you have a business blog (you DO have a blog for your business, yes?). Well it’s a great decision, and a decision that is growing in popularity. In a 2012 HubSpot study, 62% of respondents claim…
    - 7 days ago, 14 Oct 14, 7:05pm -
  • How to Write Successful Emails (and Improve Open Rates)
    This is a guest contribution from Luke Guy. Email is the key to a strong online presence. Like a binder to a book, so is the email list to blog/website. If used incorrectly, email marketing can destroy your business or it can build it into an empire.…
    - 8 days ago, 13 Oct 14, 11:13am -
  • Rebranding Your Blog: The Resources
    Last week we had Jodi from Practising Simplicity talk us through the decision behind rebranding her six-year-old established blog. Many of you had questions about the technical details of moving a blog, so I’ve rounded up some resources to help. Yo…
    - 9 days ago, 12 Oct 14, 11:53am -
  • The Power of “TK” in Content Writing (and How it Can Help You)
    Sometimes blogging is just slooooww… If you’ve ever been struggling (painfully) to write a couple of paragraphs that would make sense, only to find yourself with 400 words after two hours of effort then you know what I mean. … There can be many…
    - 12 days ago, 9 Oct 14, 10:28am -
  • 5 Crucial Link Building Strategies After Google Panda 4.1
    This is a guest contribution from Rizvan Ullah. Many people have been affected by the chain of Google Panda updates which began to roll out in February 2011. With an influx of information readily available, it’s become more important to provide onl…
    - 12 days ago, 9 Oct 14, 12:09am -
  • Things Bloggers Should Know Before Using Google Adwords
    This is a guest contribution from Jignesh Gohel. Google Adwords has been the most popular tool for online advertising. It is easy enough to set, optimize and start reaping the profits. However, a few know that it can be a highly relevant tool for bl…
    - 15 days ago, 6 Oct 14, 11:34am -
  • How Much to Charge for Sponsored Content – is This a Question You’ve Ever Asked Yourself?
    For new (and even established bloggers) there’s a cloud of mystery in the Australian blogging industry around setting advertising rates. As the community manager for Blogger Connect, one question I get asked a lot is: “how many unique views do I…
    - 16 days ago, 5 Oct 14, 10:27am -
  • How Our eBook Launches Have Evolved (after 235,000 eBook Sales)
    This week on my main blog – Digital Photography School – we launched our 24th photographic eBook (a guide to post production of portrait images) and it got me thinking back about some of the changes in my blogging since I started back in 2002. Ov…
    - 19 days ago, 2 Oct 14, 10:17am -
  • Using Visual Content to Increase Blog Engagement
    This is a guest contribution from Tom More of Slidely.com.  Visual content is your secret weapon to boosting blog engagement. The blog posts of today demand fresh, eye-catching content that can be read and shared easily, which makes videos, infograp…
    - 21 days ago, 30 Sep 14, 10:36am -
  • Thinking of Rebranding Your Blog? Read This.
    Rebranding an established and successful business? Why would you do that? For some, the risk of changing the name of something people have grown to know and love is too big. For others, the risk of being boxed into something they no longer feel much…
    - 21 days ago, 30 Sep 14, 10:27am -
  • It’s been 2 Years Since I’ve Seen A Blog Training Program This Good
    It has been almost two years since I’ve found training for bloggers that I’ve considered good enough to promote as an affiliate. I’m very fussy with who and what I promote (because there is so much hype and dubious practice in this space) but t…
    - 23 days ago, 28 Sep 14, 8:14pm -
  • 7 Powerful Tips for a Winning Twitter Sales Strategy
    This is a guest contribution from freelance writer Jawad Khan. More than 73% US companies use Twitter to connect with their target audience, get direct feedback from their customers and keep an eye on their competitors. You might be one of them. But…
    - 24 days ago, 27 Sep 14, 11:16am -
  • Why Web Push is the Next Big Thing for Bloggers
    This is a guest contribution from Tim Varner of GoRoost.com. Raise your hand if you’re a blogger who’d like to turn your one-time visitors into repeat visitors — and eventually, engaged community members. If you’re not raising your hand, I’…
    - 26 days ago, 25 Sep 14, 7:11pm -
  • 7 Ways for Bloggers to Be More Productive
    This is a guest contribution from Charles Crawford. If your business is blogging, productivity is essential. The only way for you to get the results you want is to put out consistent high quality content. While this is often easy in the beginning whe…
    - 27 days ago, 24 Sep 14, 8:18pm -
  • Why Your Blog Isn’t Growing and How to Make It A Success
    This is a guest contribution from Gary Dek from StartABlog123.com. If your blog is dependent on Google search engine rankings like most websites, you should know that one record month of traffic can easily be followed by a record low. Growing your b…
    - 28 days ago, 23 Sep 14, 11:35am -
  • ProBlogger Event 2014 – Wrap Up
    It is hard to believe but the 2014 ProBlogger Training event is already last month and if I’m honest with you – I’m still reeling from it a little. Image by WonderWebby What an amazing two days! This was our second year of holding the event on…
    - 29 days ago, 22 Sep 14, 11:14am -

TED Talks

Susan Etlinger: What do we do with all this big data?
Susan Etlinger: What do we do with all this big data?Does a set of data make you feel more comfortable? More successful? Then your interpretation of it is likely wrong. In a surprisingly moving talk, Susan Etlinger explains why, as we receive...…
- 3 hours ago, 21 Oct 14, 6:42am -
Melissa Fleming: Let’s help refugees thrive, not just survive
Melissa Fleming: Let’s help refugees thrive, not just survive50 million people in the world today have been forcefully displaced from their home — a level not seen since WWII. Right now, more than 3 million Syrian refugees are seeking shelter…
- 8 hours ago, 21 Oct 14, 2:35am -
Meaghan Ramsey: Why thinking you're ugly is bad for you
Meaghan Ramsey: Why thinking you're ugly is bad for youAbout 10000 people a month Google the phrase, “Am I ugly?” Meaghan Ramsey of the Dove Self-Esteem Project has a feeling that many of them are young girls. I...From:TEDViews:181534…
- 11 hours ago, 20 Oct 14, 10:55pm -
Kitra Cahana: My father, locked in his body but soaring free
Kitra Cahana: My father, locked in his body but soaring freeIn 2011 Ronnie Cahana suffered a severe stroke that left him with locked-in syndrome: completely paralyzed except for his eyes. While this might shatter a normal person's mental state, C…
- 12 hours ago, 20 Oct 14, 9:52pm -
Nancy Kanwisher: A neural portrait of the human mind
Nancy Kanwisher: A neural portrait of the human mindBrain imaging pioneer Nancy Kanwisher, who uses fMRI scans to see activity in brain regions (often her own), shares what she and her colleagues have learned:...From:TEDViews:36114 898r…
- 13 hours ago, 20 Oct 14, 9:09pm -
Matthew O'Reilly: "Am I dying?" The honest answer.
Matthew O'Reilly: "Am I dying?" The honest answer.Matthew O'Reilly is a veteran emergency medical technician on Long Island, New York. In this talk, O'Reilly describes what happens next when a gravely hurt p...From:TEDViews:136481 2518r…
- 15 hours ago, 20 Oct 14, 7:29pm -

Search Engine Journal

Inside Adwords

  • Online Retailers: The Secret to Seasonal Success in 2014
    Originally posted on the Google Analytics blogPlan ahead.Over the past few years, we’ve seen the holiday rush begin earlier and earlier. And we’ve also noticed that the shopping frenzy is extending beyond the traditional season, with transaction…
    - 5 days ago, 16 Oct 14, 10:02am -
  • 2014 Holiday Shopper Research: Shopping Never Sleeps
    This holiday shopping season will be our most connected ever, with devices at our fingertips helping us hunt for deals in short moments—whether it’s on a laptop at work or on a smartphone right before bed. In fact, one third of all shopping searc…
    - 11 days ago, 9 Oct 14, 11:00pm -
  • Introducing Custom Affinity Audiences across the Google Display Network
    Over the past 2 years, we’ve launched affinity and in-market audiences, two new ways to help advertisers reach people across the Google Display Network who are most likely to be receptive to their messages. For example, if you’re marketing a new…
    - 14 days ago, 7 Oct 14, 10:59am -
  • Top holiday tips for retailers
    With October kicking off this week, the holiday shopping season is just around the corner. According to our recent research, 29% of shoppers plan to start their holiday shopping before Halloween. With this in mind, we’ve put together a Holiday Shop…
    - 19 days ago, 2 Oct 14, 10:05am -
  • Dynamic remarketing now available to advertisers across all verticals
    Over the next few weeks we are rolling out dynamic remarketing to all verticals including hotels, flights, real estate, classifieds, jobs, auto, finance and education. Since we launched dynamic remarketing for retailers, many advertisers like Bebe St…
    - 20 days ago, 1 Oct 14, 11:32am -
  • Measuring more value with estimated cross-device conversions, now available for display
    It’s been a year since we launched Estimated Total Conversions, which included cross-device conversions for search ads. Advertisers from around the world, both large and small, have used these insights to see a more complete and accurate picture of…
    - 21 days ago, 30 Sep 14, 2:26pm -
  • Keep price and availability fresh with automatic item updates
    We know you’re busy preparing great deals for the fast-approaching holiday season. When shoppers find these deals on Product Listing Ads (PLAs), they will expect the price and availability to match your website. Any changes to this information on y…
    - 21 days ago, 30 Sep 14, 10:01am -
  • Building the next generation of display ads for a multi-screen world
    It’s true that mobile devices offer a new canvas for advertisers to connect with consumers, but painting on this canvas has not always been easy. Many marketers started out by shrinking down their existing display ads for mobile, but this didn’t…
    - 22 days ago, 29 Sep 14, 7:00am -
  • Customized Creatives at Scale
    Earlier this year, we announced our commitment to build tools specific to the needs of advertisers with large scale campaigns. We call these “Tools for the Power User,” and they’re designed to help our most sophisticated advertisers reach custo…
    - 26 days ago, 25 Sep 14, 4:22pm -
  • The Google Best Practices Checklist for Mobile Success
    Effective mobile advertising in AdWords involves more than adjusting your bid modifier.  There are a number of specific actions to take in your accounts to successfully engage mobile users.We’ve put together a checklist, Smart Phone Tips, that cov…
    - 26 days ago, 25 Sep 14, 2:14pm -
  • Local inventory ads expand to more countries and formats
    More and more people turn to search to plan their local shopping trips. In fact, 83% of shoppers would be more likely to visit a store if they could check the availability of an item online beforehand.1 Since we launched local inventory ads in the U…
    - 28 days ago, 23 Sep 14, 10:32am -
  • Making every character count in your mobile search ads
    People expect information right at their fingertips, whether it’s locating the nearest burger joint or booking a flight. And they’re searching for all this information on small screens -- sometimes as narrow as 4 inches. This means that mobile ad…
    - 41 days ago, 10 Sep 14, 11:59am -
  • Extend the reach of your Product Listing Ads to qualified shoppers
    With the growth of product queries across the web, advertisers are looking for new ways to connect their products to interested shoppers.By opting your Shopping Campaigns into Google’s search partners, you can now reach users as they search or brow…
    - 42 days ago, 9 Sep 14, 10:58am -
  • Call out what matters most to your customers
    Whether it’s free shipping on all laptops or a price match guarantee on smartphones, the more information people have, the better purchase decisions they can make online. That’s why we’re introducing callout extensions: additional text that sho…
    - 48 days ago, 3 Sep 14, 4:37pm -
  • Making it easier to build rich and engaging mobile ads for the Google Display Network
    We recently added the ability for AdWords advertisers to upload HTML5 ads built with Google Web Designer into Google Display Network campaigns. Below is an overview of how you can use this integration to build HTML5 ads for your GDN campaigns. Peopl…
    - 55 days ago, 27 Aug 14, 11:59am -
  • A Guide to the New Profit-Driven Marketing Movement
    A new breed of marketers have made the shift to “profit-driven marketing,” which is about tackling traditional marketing challenges with unconventional approaches.  For example, they understand that in order to make more money, they have to stra…
    - 57 days ago, 25 Aug 14, 2:51pm -
  • Are your Product Listing Ads ready for August 31st?
    Earlier this month, we introduced an upgrade tool for advertisers to upgrade to Shopping campaigns quickly and easily. If you’ve already upgraded, then you’re all set. If you haven’t upgraded yet and don’t do it by the end of this month, the…
    - 61 days ago, 21 Aug 14, 9:59am -
  • Using Google Search and YouTube to Promote Your App
    Earlier this year, we announced our next generation of app promotion ads across Google Search, the Google Display Network and YouTube. The features on the Display Network launched in June as part of Google I/O. Today, I’m excited to announce the gl…
    - 62 days ago, 20 Aug 14, 10:58am -
  • Introducing Website Call Conversions
    Seventy percent of all mobile searchers have called a business directly from search ads. AdWords click-to-call ads, call metrics, and calls as conversions help you connect with these customers and gain insight about those calls. However, many custome…
    - 64 days ago, 18 Aug 14, 12:00pm -
  • Close variant matching for all exact and phrase keywords
    People aren’t perfect spellers or typists. In fact, at least 7% of Google searches contain a misspelling. And the longer the query, the greater the likelihood of a typo. But even if what they’ve typed isn’t perfect, people still want to connect…
    - 68 days ago, 14 Aug 14, 6:14pm -
  • New Shopping Campaigns Upgrade Tool
    This is the final stretch. At the end of August, regular Product Listing Ad (PLA) campaigns will retire and be replaced by Shopping campaigns. A majority of you have started upgrading to Shopping campaigns, but if you’re one of the few who haven’…
    - 71 days ago, 11 Aug 14, 2:09pm -
  • Search Network with Display Select: What happens on September 16th, 2014
    Earlier this year we shared some of the ways that advertisers like WordStream and Elmo Talent Software have been getting great results with the new AdWords Search Network with Display Select campaign type. Since then, hundreds of thousands campaigns…
    - 75 days ago, 7 Aug 14, 11:04am -
  • New shipping configuration tool available in Google Merchant Center
    Imagine a shopper has searched for a product on Google Shopping and found the perfect offer at the perfect total price inclusive of shipping. They reach checkout on the merchant’s site only to realize that the final price differs from what they’v…
    - 77 days ago, 5 Aug 14, 1:27pm -
  • Helping shoppers decide with product ratings on Google Shopping
    Product reviews provide critical information to shoppers making purchase decisions. To help shoppers easily find this information when searching for products, we’re introducing product ratings on Product Listing Ads.Shoppers in the United States wi…
    - 84 days ago, 29 Jul 14, 10:00am -
  • Introducing Dynamic Sitelinks
    Whether it’s shopping for a TV or planning a trip, people perform multiple searches when completing activities online. Sitelinks have long helped to connect people to the content they’re looking for by linking to specific pages on your websites -…
    - 89 days ago, 24 Jul 14, 6:30pm -

PPC Hero

  • 5 Competitor Strategies For Small PPC Budgets
    PPC can be a competitive space. Learn how to get an edge on competition with 5 strategies for competing against big budgeted competitors on a small PPC budget. Read more at PPCHero.com
    - 4 days ago, 17 Oct 14, 6:45am -
  • The Hidden Benefits of PPC Conferences
    In my opinion, the main benefit of attending a PPC conference is to interact with others in the industry.Read more at PPCHero.com
    - 5 days ago, 16 Oct 14, 11:15am -
  • Is It Time for a PPC Management Quality Score?
    Can we help Google move past their interest in increasing account spend and begin emphasizing the long-term solution of creating a culture of trustworthy professionals?Read more at PPCHero.com
    - 5 days ago, 16 Oct 14, 7:15am -
  • 12 PPC Agency Solutions You May Not Know About – New Whitepaper!
    The number of agencies offering digital marketing services continues to grow each day. From two-man shops to teams well in the hundreds, agencies offer a wide spectrum of solutions that …Read more at PPCHero.com
    - 5 days ago, 16 Oct 14, 6:45am -
  • 6 Easy Landing Page Updates To Improve Quality Score
    A post that covers easy adjustments you can make to your PPC landing pages to positively impact quality score. A better quality score means lower CPCs.Read more at PPCHero.com
    - 6 days ago, 15 Oct 14, 7:15am -

Social Fresh

  • Tip: The Vanilla Ice Rule of Content Marketing
    I call this week’s tip “the Vanilla Ice rule.” At the next Social Fresh Conference, later this month in San Diego, I am going to give a presentation on this and something I call content envy, but I wanted to give you a quick preview first. Con…
    - 14 days ago, 7 Oct 14, 5:45am -
  • The Top 10 Corporate Blogs of 2014
    Top 10 Corporate Blog Awards: Nominations | Finalists | Top 10 Winners In anticipation of the upcoming Social Fresh Conference in San Diego later this month, we put out a call to you, our Social Fresh community, asking for nominations for the best…
    - 19 days ago, 2 Oct 14, 5:30am -
  • Tip: The Secret To How Buffer Creates So Much Awesome Content
    Buffer runs one of my favorite company blogs. They set a great example for anyone looking to utilize a blog to grow their business (which everyone should all be doing). One of the two content creators over at Buffer, Kevan Lee, recently shared how…
    - 21 days ago, 30 Sep 14, 5:45am -
  • A Masterclass In Social Marketing: 7 Tips From The Experts
    Twice a year the smartest minds in social media come together at Social Fresh Conference. They share their best strategies and tactics for building a better business using social marketing. We pulled together some of the best tips these social medi…
    - 25 days ago, 26 Sep 14, 8:07am -
  • Tip: Data isn’t sexy, but visual storytelling is
    I wanted to share a quick Social Fresh Conference insight from one of our speakers, Josh Karpf (@jkarpf), Global Director of Social at Spotify. I thought this was a cool way to turn data into a visual story and would be useful for your business. Spo…
    - 28 days ago, 23 Sep 14, 6:14am -
  • Top 20 Company Blogs 2014, Finalists Announced
    Top 10 Corporate Blog Awards: Nominations | Finalists | Top 10 Winners In a recent study conducted by Nora Ganim Barnes, PhD, at The Center for Marketing Research, 157 companies on the Fortune 500 list (31%) have public-facing corporate blogs, a…
    - 34 days ago, 17 Sep 14, 5:57am -
  • Tip: Learn how to create killer content using research
    “Having your company or brand attached to a significant piece of research that actually reveals new, useful information is one of the best ways to show your prospects that you are not just trying to sell your stuff, but also trying to contribute to…
    - 35 days ago, 16 Sep 14, 7:31am -
  • 14 things social marketers say
    One of the big themes we’ve seen a steady increase in through all the Social Fresh Conferences has to be the focus by marketers on visual storytelling. Quality images are no longer an option for many businesses, but a consistent investment. So to…
    - 36 days ago, 15 Sep 14, 6:00am -
  • How my Blog Helped me Meet Princesses, Talk to Billionaires, and Make A Few Million Bucks
    Editor’s note: When I first started the Social Fresh blog, Chris Brogan had already been blogging for years, and making money at it. So I asked Chris if he would give me his base level tips for how to use a blog to actually help make money for your…
    - 40 days ago, 11 Sep 14, 6:00am -
  • How Tim Cook changed the Apple Watch social media conversation
    The smart folks over at Synthesio (a Social Fresh Conference partner) helped us out with some stats about what the world thinks of the new Apple Watch. Synthesio monitors across social media platforms, review sites, forums, blogs and the comment s…
    - 41 days ago, 10 Sep 14, 9:16am -

Boom Social

  • new5 Telltale Signs Your Social Media Marketing Sucks
    How is your social media marketing working for you? Do you even know? The following are 5 telltale signs your social media marketing sucks – and what you can do to make sure it doesn’t continue to suck! 1. Your social media community isn’t grow…
    - 6 hours ago, 21 Oct 14, 4:30am -
  • How to Use Pinterest’s Promoted Pins to Drive Sales
    In case you haven’t heard, Pinterest is now providing a way for businesses to reach their ideal customers using promoted pins. These pins, which are similar to Facebook’s promoted posts and Twitter’s promoted tweets, allow businesses to choose…
    - 20 hours ago, 20 Oct 14, 2:00pm -
  • 4 Ways To Use Twitter Coupons For Sales
    Have you ever considered using coupons as part of your Twitter strategy? Some businesses are hesitant to offer coupons on social media for fear of being too ‘salesy’; however, according to this infographic, 43.5% of people state that they follow…
    - 6 days ago, 15 Oct 14, 4:30am -
  • The Mac Daddy List of Twitter Tools for Marketers
    It’s all in the tools! I believe that using the RIGHT ones can have a huge impact on how effective and how successful your efforts are. More importantly, how much time and energy you save using the right ones :-)! Following are some of my favorite…
    - 14 days ago, 7 Oct 14, 9:36am -
  • 7 Reasons Why Social Boom is the “Must Attend” Event of the Year!
    This isn’t just another “social media” conference! This is the first of it’s kind, a “SOCIAL SELLING” conference. What’s the difference? Myself and all the speakers actually use social media to SELL stuff and we are going to pull back t…
    - 17 days ago, 4 Oct 14, 5:01pm -
  • 3 Social Media Marketing Goals and How to Achieve Them With Action-Gating
    Have you heard about a new trend in social media marketing? It’s called action-gating. Action-gating is a process where businesses ask for information from their followers, such as an email address, age, location, user feedback, etc., in exchange f…
    - 19 days ago, 2 Oct 14, 4:30am -
  • One SIMPLE Pinterest Trick to Get You More Followers (and 3 ways to use it!)
    Did you know that you can make one simple tweak to your Pinterest link that will get you more followers? With this minor adjustment, anyone who clicks your Pinterest link will automatically start following all of your boards (as long as they are logg…
    - 21 days ago, 30 Sep 14, 4:30am -
  • 5 BIG Social Selling Ideas for Small Businesses
    If you have been following me for long, you have often heard me say that the main goal of social media should be to build relationships with your customers and prospects! Through building authentic relationships, you get to know what your prospects n…
    - 22 days ago, 29 Sep 14, 4:30am -
  • How To Find Top Hashtags Using Hashtagify
    Today, hashtags are everywhere. Even if you don’t use Twitter or Instagram, you can’t miss them on billboards, TV ads, even on product packagings: Big budget campaigns want to push their custom hashtags in every possible touchpoint they can put t…
    - 25 days ago, 26 Sep 14, 5:55am -
  • 21 Social Media Conversation Starters
    Do you need a social media jump-start? Are your posts falling flat, or are you struggling to come up with new and interesting things to say? Following are 21 social media conversation starters you can use to get your fans and followers to start talki…
    - 29 days ago, 22 Sep 14, 4:30am -

Razor Social

  • Is Your Blog Strategy Effective?
    Are you spending a lot of time creating blog content?  We certainly are, and it’s very time consuming.  But is it worth it? I recently listened to Mike Stelzner discuss this topic with the super-knowledgeable Andy Crestodina, and this spurred me…
    - 1 day ago, 20 Oct 14, 5:59am -
  • Essential Considerations for Choosing a Website Hosting Company
    Imagine you have built the house of your dreams.  It looks amazing and your neighbours are all admiring how beautiful it is but, inside the property, you start to notice some major cracks in the walls. After investigating, what if you find that y…
    - 6 days ago, 15 Oct 14, 5:30am -
  • 9 Hot Mobile Apps for Instagram
    What are the best mobile apps for Instagram? Which apps are used by people who are experts in the platform? Sue Zimmerman is a world-leading expert in Instagram and I recently interviewed her.  She shared some amazing tools and tips for Instagram w…
    - 8 days ago, 13 Oct 14, 6:20am -
  • Twitter Analytics Provided Free by Twitter
    Twitter now provides good analytics for free as part of its platform. But what about all the tool providers that focus on providing Twitter analytics?  What is going to happen to them? Platforms such as Twitter and Facebook continue to build out th…
    - 13 days ago, 8 Oct 14, 5:00am -
  • SEO Ranking Factors You Can’t Ignore!
    SearchMetrics is a SEO software company and, each year, they produce a report on SEO ranking factors that analyzes the content that appears high up in the search results and looks at why this content does well. Analysis is based on the top 10,000 k…
    - 15 days ago, 6 Oct 14, 5:55am -
  • The Ultimate Guide To Google Webmaster Tools
    WARNING:  If you are not monitoring Google Webmaster Tools, this is damaging to your business! Do you know how essential it is to have Google Webmaster Tools installed? When Google crawls through your site, it produces a report and gives it to you f…
    - 20 days ago, 1 Oct 14, 5:40am -
  • 5 Email Productivity Tools Guaranteed to Save You 1 Hour A day
    Is your email damaging your business? Imagine finishing up every evening without any email in your inbox.  How refreshing is it to finish a day with an empty inbox? If you add up all the time you spend on email and then add social media on top of t…
    - 22 days ago, 29 Sep 14, 8:50am -
  • Is Your Facebook Strategy Successful?
    When was the last time you evaluated your Facebook Page to verify whether your strategy is working? Do you even have a strategy for Facebook? There are many ways to get benefits from using Facebook for your business, but there are also many ways to…
    - 27 days ago, 24 Sep 14, 10:41am -
  • Blog Optimization: Advanced Technical Issues to Optimize Your Blog
    Do you want to get down and dirty and get into the really technical side of blogging?   Warning:  This article is a bit geeky and includes some advanced technical tips so I challenge you to read it!   Even if you don’t understand some of the art…
    - 29 days ago, 22 Sep 14, 5:15am -
  • How Twitter Cards Can Help Increase the Reach of Your Tweets
    Have you implemented Twitter Cards on your site yet?  If you haven’t, you really need to read this article! Implementing Twitter cards is now essential. You’ll have heard a lot about search engine optimization, where you optimize your content fo…
    - 34 days ago, 17 Sep 14, 7:40am -

Socialnomics

Social Media Explorer

  • Getting Past the Social Echo
    Listening is an important part of social strategy. It is important to know what’s being said about your brand where and by whom. I would argue that it is more important to listen to the conversations in your category or industry. In the past, I hav…
    - 1 day ago, 20 Oct 14, 5:00am -
  • ICYMI: From Killer Clowns to Snoop Dogg
    Social media moves pretty fast. If you don’t stop and look around once in a while, you could miss it.  In order to help you keep up, the team here at SME Digital has distilled the biggest stories of the past week into one easy to digest chunk. Lik…
    - 4 days ago, 17 Oct 14, 5:00am -
  • Four Things My Four-Year-Old Has Taught Me About Social Marketing
    My youngest daughter turns four years old today. Not only has the time flow by quicker than I could have imagined, I have learned more that I ever thought possible from her. So in honor of my little Jasmine’s birthday, here are four social marketin…
    - 5 days ago, 16 Oct 14, 5:00am -
  • Could Lean Rapid Prototyping Increase Your Marketing ROI?
    One of the things you’ll learn when measuring ROI is that you need an effective way to quickly test ideas for effectiveness before big marketing dollars are put behind them. One of the biggest challenges we’ve seen with marketing teams is that it…
    - 6 days ago, 15 Oct 14, 5:00am -
  • Love & Measurement: A Startup Case Study
    Measurement scares the snot out of a lot of marketers. I’ve written about it here and here, in case you forgot. Sometimes is scares me, too. The thing about tracking things is you never know what you’re going to see. It’s like stepping on a sca…
    - 7 days ago, 14 Oct 14, 5:00am -
  • Edgar Innovates In The Social Sharing Space
    Jason Falls reviews Edgar, a social media content management platform (a/k/a social sharing tool) and says it's good and has great potential, but is not quite ready for prime time.        Related StoriesStop Creating ContentMore on Finding Y…
    - 8 days ago, 13 Oct 14, 5:00am -
  • ICYMI: From Red Bull to Breast Icons
    Social media moves pretty fast. If you don’t stop and look around once in a while, you could miss it.  In order to help you keep up, the team here at SME Digital has distilled the biggest stories of the past week into one easy to digest chunk. Acq…
    - 11 days ago, 10 Oct 14, 5:00am -
  • Is Your Company’s Current Organizational Structure Well Suited For Social Media?
    Take a minute to think about all the corporate pages you see on Facebook, Instagram, and Twitter. Who manages those accounts? Since social media is a relatively new concept, many companies are uncertain of how to manage their pages. Imagine the follo…
    - 12 days ago, 9 Oct 14, 5:00am -
  • Get Lost, For Everyone’s Sake (especially your own)
    Like any good marketer, or business person, or just person in general, I have my favorite inspirational quotes (and I want to hear yours, so get ready to post in the comments). We all have our storehouse of excerpts, passages, or poetry that we dra…
    - 13 days ago, 8 Oct 14, 4:00am -
  • The Ice Cream Principle of Search and Social
    As giddy as we social marketers get about engagement, content marketing and social media platforms, we cannot deny that our number one priority as marketers – not just social marketers – is to rank well in search engines. Search is our No. 1 prio…
    - 15 days ago, 6 Oct 14, 5:00am -
  • Content Production Has Awakened My Inner Child
    “When I was a kid, we had to wait until Saturday morning for cartoons”, “Fast-forwarding through commercials does not take foreeeeeevvvvvver”, “We had trees for entertainment when driving, not movies.” If you have kids, or have been aroun…
    - 19 days ago, 2 Oct 14, 5:00am -

Re/code

Copyblogger

  • newHow Empathy Maps Help You Speak Directly to the Hearts of Your Audience
    As we enter the conclusion of our three-part series on content strategy, you should already know what your audience believes about the world and have a narrative mapped out that will allow you to confirm your audience’s worldviews. Now it’s time…
    - 2 hours ago, 21 Oct 14, 8:00am -
  • Guest Posting Best Practices From Copyblogger’s Guest Post Gatekeeper
    Many years ago, when I began developing my personal guest posting strategy, Copyblogger sat atop my “Where I Want to Guest Post” list. Five years later, I achieved my goal. So, how did I spend the time between making my list and May 23, 2013 when…
    - 1 day ago, 20 Oct 14, 8:00am -
  • Why Copyblogger Is Killing Its Facebook Page
    Have you ever stared at something, knowing you’re doing everything right, but it still won’t … freaking … work? That’s how Copyblogger has felt about its Facebook page for quite some time. As of today, the page has 38,000 “fans,” but Co…
    - 4 days ago, 17 Oct 14, 8:00am -
  • 5 Ways to Prevent Business Burnout When Your Inspiration Starts to Flicker
    In a space as fast-paced as the Internet, you know there are many tasks you “should” perform to reach more people with your story. You’re well-aware of other businesses with meteoric rises to fame and companies thrown into the spotlight seeming…
    - 5 days ago, 16 Oct 14, 8:00am -
  • Want to Hook Your Readers? Apply These 10 Principles to Create Captivating News Stories
    Writing well-structured articles that inform, educate, and entertain is not as easy as it looks. There are billions of webpages out there that contain poorly written, unimaginative, boring content. But those aren’t the descriptions you want associa…
    - 6 days ago, 15 Oct 14, 8:00am -
  • 25 Ideas to Transform Ho-Hum Infographics into Something Extraordinary
    A few weeks ago here on Copyblogger, Demian Farnworth presented the infographic as the Salvador Dalí of content marketing — the most interesting person at the cocktail party. More than just a superficial presence, an infographic is a significant a…
    - 7 days ago, 14 Oct 14, 8:00am -
  • How to Stand Out in a World of Dull Podcasts
    Think about this for a moment. Your favorite podcasts. This American Life. WTF with Marc Maron. Pat Flynn’s Smart Passive Income. Every single one of them started at the bottom. Every single one of them started in obscurity. Every single one of th…
    - 8 days ago, 13 Oct 14, 8:00am -
  • Authority 2015: Daniel Pink, Sally Hogshead, and Punk Legend Henry Rollins
    This last May, we held our first live event. Authority Intensive featured a personally-curated group of speakers in a single-track format to a sold-out house, with an emphasis on the fundamentals of design, content, traffic, and conversion. I must sa…
    - 12 days ago, 9 Oct 14, 8:00am -
  • Build Your List and Make Your Audience Love You with Recurring Content Events
    You know the drill: another day, another piece of content to connect with your audience. You churn out post after post, social media update after social media update — typing, typing, typing all the way. It reminds me a little of this classic Dunki…
    - 13 days ago, 8 Oct 14, 8:00am -
  • How to Ignite a Feeling in Your Audience
    Articulating the goal of content marketing, a wise man once wrote: You lift prospects out of their ordinary worlds and invite them to consider a journey that ultimately leads to a transaction. Easy to say. Not so easy to do. We know that to lift our…
    - 14 days ago, 7 Oct 14, 8:00am -

TopRank Blog

The Future Buzz

  • Dear McDonald’s: No One Wants To See How The Sausage Is Made
    I've written up brilliant strategic plays by McDonald's in the past. But I've also shared that they're completely and totally misguided in their recent tactic of showing "how the sausage is made" and how their "food" is essentially created in a labo…
    - 8 days ago, 13 Oct 14, 3:40pm -
  • Even Cable TV Providers Realize TV Is Over
    Smaller cable providers are waking up to the fact that cable TV itself is irrelevant while focusing on the actually relevant and desired broadband Internet. This is the smart way forward and plays to the reality of our world instead of clinging to…
    - 19 days ago, 2 Oct 14, 1:26pm -
  • You Should Avoid All Types Of Sugars (Natural & Artificial)
    Previously I wrote a post predicting in the future sugar would be viewed much the same way we view cigarettes today (it is, in a word: toxic). Since then, I'm pleased to see that Dr. Lustig's research linked in my previous post...You Should Avoid…
    - 29 days ago, 22 Sep 14, 11:19am -
  • How Audio Branding Simplifies A Brand’s Communications
    One of the difficulties of managing a brand's content (and overall) strategy is making sure that, despite the various messages and methods used, all efforts consistently reflect well on the brand — providing an opportunity to create coherence and m…
    - 40 days ago, 11 Sep 14, 3:50pm -
  • Who Actually Still Watches TV? The Old
    One trend that I continue to share is the decline (and IMO inevitable death) of cable TV and the dumb pipe overall. It is obsolete technology that lives on purely due to habitual behavior of some.Who Actually Still Watches TV? The Old is from The F…
    - 43 days ago, 8 Sep 14, 11:02am -

Socialmouths

  • 10 Writing Tips for Great Social Media Posts
    It’s hard to keep up with the latest techniques for social media posting, isn’t it? In the constantly changing world of best blogging practices, it seems we’ve just learned how to craft the short and sassy snippet posts when a growing trend app…
    - 7 days ago, 14 Oct 14, 11:09am -
  • 9 Things You Should Be Sharing on Facebook but Probably Aren’t
    Don’t know what you should be posting on Facebook? You’re not alone! This is one of the most common questions asked by small business owners. Many business owners don’t know what they should be posting on their Facebook page other than posts ab…
    - 13 days ago, 8 Oct 14, 12:05pm -
  • How to Incorporate Social Media Into Your Product Packaging
    Twitter. Facebook. Email. Spend any amount of time browsing the internet, and you’re destined to stumble over countless social advertising and marketing schemes. In fact, while some companies do still rely on direct mail to spread the word about th…
    - 41 days ago, 10 Sep 14, 10:26am -
  • After 1.5 Million Posts Analyzed, Here is the Perfect Facebook Post
    Do you know how to craft the perfect Facebook post? Being on the Facebook News Feed has become as hard as being on Google’s first page. The fierce competition and recent changes in the algorithm are turning this almost impossible, and what make…
    - 74 days ago, 8 Aug 14, 10:56am -
  • Newsjacking: How to Use Recent Events to Get Traction on Social Media
    Chances are, you’ve imbibed a tidbit or two about keeping your social efforts relevant to current events. Turning to the news for content ideas will keep you chock full of inspiration, and will also help you piggyback on search terms potential cust…
    - 76 days ago, 6 Aug 14, 10:32am -
  • 3 Reasons to Rethink Your Facebook Ad Bidding Strategy
    By now, you already know the basics of running ads on Facebook – impactful headlines, attention-grabbing images, and concise copies, delivered within an emotional framework. Of course, you should not forget the advanced Facebook targeting capabilit…
    - 82 days ago, 31 Jul 14, 10:32am -
  • 8 Tips to Take Advantage of The New Google My Business
    Google has been honing its small business products for years, a process that has just as often been confusing for small business owners as it has been helpful. Now that confusion should be drastically reduced with the release of Google My Business. U…
    - 84 days ago, 29 Jul 14, 10:48am -
  • Tips and Tricks to Make A Video Go Viral
    Many people want to know the big secret to make a video go viral, but the truth is, there is no magic trick. There is a clear formula and plenty of tips and tricks to make videos, gifs, Tumblr accounts, or pretty much anything go viral. Jonah Berge…
    - 90 days ago, 23 Jul 14, 11:23am -
  • 5 Things to Consider When Monitoring Your Brand on Twitter
    A couple of weeks ago we talked about ways to change what people say about your brand online, to continue in that line, this week we’ll discuss a few things you need to consider when monitoring your brand on Twitter, again in collaboration with Men…
    - 97 days ago, 16 Jul 14, 11:42am -
  • Video in Email? Here is What You Need to Know
    Video is becoming one of the most important content formats online for many reasons, it’s easier to consume for users, it offers many opportunities for great distribution, it allows your brand to be more human, it’s a great way to implement story…
    - 8 Jul 14, 10:35am -

Top Dog Social Media

  • 7 Effective Tips To Get More Business From Your Blog
    Are you getting results with your blogging efforts? Or are you spending a lot of time writing them with very few people reading them? Although blogging can be time consuming, it has huge potential to help grow your website traffic and generate more b…
    - 5 days ago, 16 Oct 14, 1:00am -
  • 7 Experts Tell You How To Generate Leads With Social Media
    Do you struggle trying to generate leads with social media? I talked to seven experts on social media, social selling and lead generation that I deeply respect to find out the answer to one question: where are businesses owners struggling most when t…
    - 6 days ago, 15 Oct 14, 9:06am -
  • 16 Embarrassing Twitter Mistakes Businesses Must Avoid
    As someone who spends their days on strategizing social media campaigns for businesses, it’s easy to forget how many people struggle with things that seem obvious to me. Although I don’t often do private 1-on-1 sessions, I opened up a few spots r…
    - 13 days ago, 8 Oct 14, 2:49pm -
  • 10 Data-Driven Steps To Dominate LinkedIn Publishing
    The problem with a lot of stats that come out on social media (and anything really) is that they don’t always provide you with insight that’s immediately actionable. OkDork and Search Wilderness analyzed 3,000 of the most successful LinkedIn Publ…
    - 20 days ago, 1 Oct 14, 10:00pm -
  • 8 Reasons Why You Should Upgrade To LinkedIn Premium
    Is LinkedIn Premium actually worth the money? Many users will often find themselves wondering this at some point when they are offered a free trial to experience the features LinkedIn Premium offers. Although I am personally a LinkedIn Premium user,…
    - 27 days ago, 24 Sep 14, 2:50pm -
  • How To Turn Your Website Into a Conversion Machine
    Do you feel like your website isn’t converting as many leads as it should be? Conversion rate optimization is a true balance of art and science. There’s a wealth of data out there that tells us a lot about what works and what doesn’t but the cr…
    - 34 days ago, 17 Sep 14, 12:00am -
  • The State of Social Media Marketing: Fall 2014 Edition
    Having trouble keeping up with all of the recent changes to social media? There have been some big and important changes recently in social media that will be covered in this State of Social Media Marketing blog post. We’ve kept our eye on news tha…
    - 41 days ago, 10 Sep 14, 10:05am -
  • How To Find LinkedIn Groups With Targeted Prospects
    Do you use LinkedIn groups to find ideal prospects for your business? LinkedIn groups are one of my essential tools for driving leads. As you might have noticed, not all LinkedIn groups are created equally and it can be difficult to find the good one…
    - 48 days ago, 3 Sep 14, 2:02pm -
  • My Top 7 Worst Blogs & Why They Sucked
    Have you struggled with creating content that people both read and share? Content marketing isn’t always a walk in the park. In fact, it often results in quite a few failures before you really start to get the hang of creating content that resonate…
    - 55 days ago, 27 Aug 14, 1:42pm -
  • Cracking The LinkedIn Code: A Modern Social Selling Strategy
    Once you’ve dialed into the formula, social selling and LinkedIn go together like coffee and donuts. When used properly, there is an endless opportunity to generate more leads, prospects and clients. There are spoken and unspoken rules of best prac…
    - 62 days ago, 20 Aug 14, 12:00am -

Simply Measured

  • #SIC2014: 3 Powerful Presentations You Might Have Missed
    Last week, a handful of coworkers and I attended the Seattle Interactive Conference along with thousands of digital marketers. We attended two days of presentations, workshops and panels, featuring some of the most innovative thinkers in the tech sce…
    - 17 hours ago, 20 Oct 14, 5:11pm -
  • How Lloyds Bank Crushes Customer Service on Twitter
    Lloyds Bank, a British retail bank with branches in England and Wales, was founded in 1765 but has jumped into the social age with alacrity and skill.   In addition to being able to address more customer concerns, Lloyds benefits from its Twitter…
    - 4 days ago, 17 Oct 14, 12:11pm -
  • Test Your Holiday Social Strategy Early and Often
    The air has grown chilly and people are now debating who will host Thanksgiving this year. It’s a great time on social to remind people that you have holiday goodies on the way. But, the key to holiday success on social is mixing your holiday exci…
    - 6 days ago, 15 Oct 14, 7:17pm -
  • The Top 10 Retail Brands on Instagram, Twitter, and Facebook
    There’s a lot to be learned from looking at the top-performing brands in the social game network-by-network. Retail brands are devoting time and money to their presences on these major social networks at an ever-increasing rate. But who’s winnin…
    - 6 days ago, 15 Oct 14, 1:40pm -
  • 4 Lessons from Taco Bell, Burger King, Sonic, and the Cult of Irreverence
    Taco Bell, Burger King, and Sonic keep the mood light on social. They know that if you view them as entertainment, you’ll be more receptive to their product pushes. They know that social marketing efforts for casual eating find success with a cas…
    - 6 days ago, 15 Oct 14, 12:50pm -
  • 6 Simple Habits of Successful Social Marketers
    Most social media marketers have simple habits that keep them top of their game. Here at Simply Measured, our Account Management team, in particular, works closely with savvy marketers and hears what they’re working on day to day. I sat down recen…
    - 11 days ago, 10 Oct 14, 3:15pm -
  • 8 Social Lessons from @CMIContent’s 2015 B2B Marketing Report
    Social media and content marketing are natural counterparts, and new research suggests this trend is only going to continue growing. Social media marketers can’t just be the delivery medium for content marketers; they need to be true partners th…
    - 12 days ago, 9 Oct 14, 4:58pm -
  • Q&A with CEO Adam Schoenfeld: What to Expect from #SIC2014
    On October 15th, the Seattle tech scene will converge on the Washington State Convention Center for the Seattle Interactive Conference. For the third year in a row, our CEO Adam Schoenfeld will be speaking at the event. I sat down with Adam to get so…
    - 12 days ago, 9 Oct 14, 12:14pm -
  • How Often Should I Share a Blog Post on Social Media?
    There’s a balancing act when it comes to sharing blog content through your social media channels. On one hand, you don’t want to overwhelm your audience. You aren’t solely using social as a distribution channel. You interact and engage with you…
    - 13 days ago, 8 Oct 14, 5:57pm -
  • 7 Tips for Planning Your Social Media Campaign
    We’re constantly preaching it on this blog: you must look back to plan successfully going forward. Social campaigns can be scary. There’s a lot to keep in mind. We recently ran a campaign profiling the finest social efforts of summer 2014 on o…
    - 13 days ago, 8 Oct 14, 11:36am -

SEO Buzz World

  • 57+ Best SEO Websites
    SEO has become more important now than ever before as your website definitely need to be in perfect place in terms of online traffic to promote the site. Whatever your website is related to, you need to have the best SEO strategy to promote your cont…
    - 10 days ago, 11 Oct 14, 5:24pm -
  • How to Make $100 Daily with Affiliate Marketing?
    The Web has grown wide in the last few years and with it the scope and opportunities of all sorts as well. The biggest attraction is the online money business where people dig up ideas and opportunities in order to make money. Does it really work or…
    - 18 days ago, 3 Oct 14, 9:10am -
  • Tips to Build Links for New Website
    Building a new website is not so hard than introducing it. Once site building is done, the next step is the building of links and authority. Though seems easy but mostly it gets quite tricky to run the link building process. The question is to build…
    - 25 days ago, 26 Sep 14, 1:38pm -
  • Build Links without Content; Advice from 20 SEO Experts
    It is said that ‘Content’ is the best asset in link building. Both content and link building go closely together as content based links are easier to build and such links are valued by Google. However, it is not necessary to have content for link…
    - 25 days ago, 26 Sep 14, 1:37pm -
  • Top Elements of Powerful Post
    Blogging is quite common and popular these days. With every minute a new blog post is on its way to tens of dozens of readers. But not every blog post gain attention or liking. So, more the number of uninteresting posts, more are the chances for a bl…
    - 32 days ago, 18 Sep 14, 11:32pm -
  • Top Ways to Make Posts Shareable
    Content sharing has become a massive activity in last few years and with the increase in social media networks, the content sharing platform has become more vast. People not only share new things but also the ones that are already said and done, in a…
    - 33 days ago, 18 Sep 14, 12:34pm -
  • Best Ways of Building Links for E-Commerce Websites
    In past few years it is observed that e-commerce websites are becoming popular and people are more likely to run their businesses through the internet. Revenue generation through online marketing is rising day by day thus making a boundless potential…
    - 33 days ago, 18 Sep 14, 12:30pm -

Marketing Land

  • newThe Case For Two CMOs
    Can a single person truly be expected to know everything about marketing? Columnist David Rodnitzky proposes an alternative.The post The Case For Two CMOs appeared first on Marketing Land.Please visit Marketing Land for the full article.
    - 1 hour ago, 21 Oct 14, 8:50am -
  • newAdStage Adds Twitter Ads Support, Multi-Account Management To Self-Serve Platform
      Self-service digital ad management platform, AdStage, today, announced support for Twitter Ads as well as features for agencies and large advertisers to manage multiple accounts. AdStage now supports campaign management and analytics across Google…
    - 2 hours ago, 21 Oct 14, 8:05am -
  • newHow Google’s Latest “Panda” Algorithm Should Change Your Content Strategy
    Columnist Jim Yu explores sites that were positively and negatively impacted by Panda 4.1, providing insights for content marketers who want to do well in search.The post How Google’s Latest “Panda” Algorithm Should Change Your Content Strate…
    - 2 hours ago, 21 Oct 14, 8:00am -
  • Universal: Views For First Snapchat Ad Were “In The Millions”
    Snapchat’s ad buying pioneer, Universal Pictures, is pleased with the results, even if some of the evidence has disappeared and some users were surprised. The studio bought the first advertising spot ever sold by the ephemeral messaging service ove…
    - 13 hours ago, 20 Oct 14, 9:20pm -
  • Marketing Day: Apple Earnings Report, Getting Content Marketing Buy-In & Snapchat Ads
    Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Apple Earnings: $42.1 Billion, Driven By Nearly 40 Million iPhones Sold Apple announced fiscal Q4 resul…
    - 18 hours ago, 20 Oct 14, 4:05pm -
  • Apple Earnings: $42.1 Billion, Driven By Nearly 40 Million iPhones Sold
    Apple announced very strong fiscal Q4 results. The company beat expectations with $42.1 billion in revenue and profit of $8.5 billion. A year ago Apple’s quarterly revenue was $37.5 billion. Apple is up in after-hours trading. The company sai…
    - 18 hours ago, 20 Oct 14, 3:55pm -
  • What Should Yahoo Do? Buy More Mobile Reach, Revenue
    It’s very unlikely that Yahoo can regain its former leadership position in PC display advertising. Google/YouTube, Facebook and others have made that next to impossible. However one area in which Yahoo still has a significant opportunity is mobil…
    - 19 hours ago, 20 Oct 14, 3:01pm -
  • TLC’s Cake Boss To Host Interactive Live-Streamed Holiday Cooking Show
    The cable network turns online to boost brand awareness and loyalty as prime baking season arrives.The post TLC’s Cake Boss To Host Interactive Live-Streamed Holiday Cooking Show appeared first on Marketing Land.Please visit Marketing Land for…
    - 20 hours ago, 20 Oct 14, 2:09pm -
  • Live Blog: The Entertainment Industry & Cross-Platform Marketing
    Our live blog is below: What can the entertainment industry teach about marketing across platforms ranging from social media to outdoors to TV? That’s the topic of a special panel here at the Variety Entertainment & Technology Summit in Marina de…
    - 20 hours ago, 20 Oct 14, 2:05pm -
  • Live Blog: Guardians Of The Galaxy Director James Gunn On Entertainment & Technology
    Hello from the Variety Entertainment & Technology Summit in Marina del Rey, where Guardians Of The Galaxy director James Gunn will be doing a keynote conversation on the topic. Tune in at 10:30am PT for our live blog, below.The post Live Blog: Guar…
    - 22 hours ago, 20 Oct 14, 12:21pm -

Daily Blog Tips

  • newHow to Get Started with a Business Dashboard
    Once your websites or online businesses start growing you'll certainly find that managing all the information becomes quite a challenge on its own. Web analytics, email subscribers and delivery rates, affiliate marketing sales, revenue from your own…
    - 1 hour ago, 21 Oct 14, 8:48am -
  • What’s in Words: The Power of Blogging
    Seemingly, everyone has a blog these days. Barney Stinson. My mother. And pretty much, every company out there. And really, this should be a good thing — but all too often, it seems as though bloggers lose sight of their initial vision and land in…
    - 6 days ago, 15 Oct 14, 6:12am -
  • 5 Tips To Realistically Build A Popular Blog
    It’s frustrating, isn’t it?Knowing all of the things that you know and still not being able to take your blog to the next level. The level that’ll catapult you into “popular blogger” status.Wanna learn how to make more money with your web…
    - 9 days ago, 11 Oct 14, 11:15pm -
  • How to Never Publish a Post Before It’s Ready on WordPress
    Picture this: you are working on a really long post that you think your readers will love. The post will take a lot of work to get completed, so you decide to break the task in small parts, writing a bit every day. One day you are working late at a n…
    - 12 days ago, 8 Oct 14, 11:15pm -
  • Top Factors To Consider Before Starting A Business Blog
    So you're convinced that your business needs more than a static website and you want to use a business blog as a means of marketing your products and services. Fortunately, it's never too late to start content marketing to grow your online presence.W…
    - 14 days ago, 6 Oct 14, 11:17pm -