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Sprout Insights

  • 4 Ways Educators Can Take Social to School
    The latest Sprout Social Index revealed that the field of education ranked fourth for highest volume of inbound engagement. Despite that large number of social messages, education was No. 11 in terms of responsiveness. What’s keeping…The post 4…
    - 18 hours ago, 23 Oct 14, 1:19pm -
  • Do You Need a Separate Business Social Account?
    As social media becomes increasingly popular for both work and play, many employees run into a conundrum: do they need separate social accounts for their professional and personal lives? With some networks, the answer is fairly clear-cut.…The po…
    - 2 days ago, 22 Oct 14, 4:01pm -
  • 6 YouTube Alternatives and Video Hosts
    For most people, the word “video” immediately conjures up the name YouTube. The more artistically inclined might also think about Vimeo, another top video service. Each of these two services has a lot to offer…The post 6 YouTube Alternatives a…
    - 3 days ago, 21 Oct 14, 9:54am -
  • Engage Fans and Followers With Google+ Polls
    One of the quickest and easiest ways to engage fans is with a question. Whether you’re soliciting feedback on Facebook or initiating a conversation on Twitter, questions can spark interactions across social platforms and strategies. But…The pos…
    - 4 days ago, 20 Oct 14, 11:31am -
  • 3 Lessons From LinkedIn’s Best Sponsored Updates
    LinkedIn adds two new members every second of every day, making it one of the largest online communities of influential, affluent, and educated people. These professionals regularly engage with high-quality content from news sites, thought…The pos…
    - 7 days ago, 17 Oct 14, 10:10am -
  • Use Sprout Social to Foster Collaboration Among Teams
    Smart social media management is a team effort, whether that team consists of two, 20, or 200 people. However, without proper processes, smart tools, and a visible workflow, it’s nearly impossible to feel connected to your…The post Use Sprout S…
    - 8 days ago, 16 Oct 14, 10:26am -
  • Real-Time Analytics and More YouTube Metrics to Watch
    A successful social media strategy is about more than just numbers, but sometimes metrics are necessary in order to effectively drive campaigns. Audience reaction heavily influences content strategies; if something about your video isn’t resonating…
    - 9 days ago, 15 Oct 14, 12:14pm -
  • Sprout Queue Improvements: Set Post Times at the Profile Level
    Starting today, you can now customize the Sprout Queue for each of your connected profiles individually! The Sprout Queue makes it easy for you to maintain a consistent presence on social without having to spend…The post Sprout Queue Improvements:…
    - 10 days ago, 14 Oct 14, 10:51am -
  • 4 Tips for Filming the Best How-To Videos
    A well-made and innovative how-to video will do more than just explain your product or service – it will introduce and personify your brand for a new audience. When you’re selling an interesting product or…The post 4 Tips for Filming the Best…
    - 11 days ago, 13 Oct 14, 12:37pm -
  • The Key Statistics Behind Social Shopping
    There’s no question that social marketing can be used to drive sales. Shoppers are more technologically savvy — and, in particular, socially savvy — than ever, using their social networks to find both products and…The post The Key Statistics…
    - 14 days ago, 10 Oct 14, 9:12am -

Convergent1

  • A New Platform Will Change Web Design Sharing Forever
    The world of web design is changing in a big way, spurred forward by a new platform being offered by Froont, an innovative young company that is striving to take information sharing to the next level. On the whole, the Internet has revolutionized the…
    - 3 days ago, 21 Oct 14, 9:00am -
  • 5 Basics Steps in Hiring An Advertising Agency
    Advertising agencies offer a wide variety of services that are tailored to meet their client’s needs and expectations. It is important to keep in mind that agencies range from small, startup businesses to corporate franchises that have huge departm…
    - 9 days ago, 15 Oct 14, 12:00pm -
  • Salesforce’s New Service 1 Portal Provides An Interactive Customer Experience
    When it comes to the best platform for customer relationship management, few applications can hold a candle to Salesforce. Now, the company has rolled out a newer, more intuitive and innovative feature—Sales Cloud 1—that promises to radically cha…
    - 10 days ago, 14 Oct 14, 9:00am -
  • 7 Tips For B2B Email Marketing
    We’ve all, at some point in time, received emails that just don’t look worth the time to read.  Here are seven tips to make sure your next B2B email marketing campaign doesn’t end up the junk folder. Keep the Design Simple When an advertisi…
    - 16 days ago, 8 Oct 14, 9:00am -
  • Social Media Marketing And The Bendy IPhone 6
    According to Apple’s social media marketing, the iPhone 6 and iPhone 6 Plus are not to be missed, but buyers have found a reason for concern: the rather flexible phone may be more vulnerable to breaking. Early videos of the phone being bent caught…
    - 17 days ago, 7 Oct 14, 9:00am -
  • Your Company’s Online Reputation
    With current marketing trends, it is a challenge to consider all the facets of your business both on and offline. Many products that can be marketed today may utilize an online social media to target particular demographics, possible with the advance…
    - 23 days ago, 1 Oct 14, 9:00am -
  • Three Reasons Why Having A Business Logo Is Imperative To Success
    Logos are not just something for large, multinational companies. In fact, every single business, regardless of size, industry type or geographical location, should have its own personal logo. Following are some of the most important benefits of havin…
    - 28 days ago, 26 Sep 14, 9:00am -
  • The Importance of Search Engine Optimization
    As most companies know, drawing customers to their websites is essential to the success of their business. Approximately 90 percent of those who shop online for goods or services locate websites through search engines. This means that search engine o…
    - 46 days ago, 8 Sep 14, 10:00am -
  • 5 Qualities Of A Successful Advertising Agency
    There are many firms in the market, which makes it somewhat challenging for business owners to choose the right advertising agency. Fortunately, there are traits that all successful advertisers have. By simply watching out for these qualities when se…
    - 85 days ago, 31 Jul 14, 10:15am -
  • Advertising Agency Tips: 5 Benefits of Writing a White Paper
    In this day and age of a variety of marketing services, it can be confusing for businesses to know what to ask of an advertising agency. However, for those of you offering a cutting edge service or good, putting together a white paper can pay off big…
    - 93 days ago, 23 Jul 14, 9:00am -

Social Media Today

  • new3 Steps to Understanding Facebook Remarketing
    This past year, Facebook began offering remarketing capabilities directly through it’s ad interface. This was a major advancement for marketers looking to place contextually relevant ads within the newsfeeds or sidebars of previous brand website vi…
    - 2 hours ago, 24 Oct 14, 5:00am -
  • newBreaking Down the LinkedIn Social Selling Funnel
    Are you still struggling to get results with social selling and LinkedIn? Social selling is not easy at first. It can feel unnatural and even awkward at times. This might be because many entrepreneurs and sales professionals think of it as a “tact…
    - 2 hours ago, 24 Oct 14, 5:00am -
  • newCase Study: The Challenges of Building a Mobile App
    Launching a mobile app is a hot trend these days but I don’t know how so many people have managed to do it. I’m a marketing director at a medium-sized business, and I opted for a small experiment. I was interested in whether $5,000 was enough to…
    - 2 hours ago, 24 Oct 14, 5:00am -
  • newDo Videos Need to Go Viral?
    In a previous post, I described how much marketing has changed since the era of the “Mad Men.” Most of these changes seem to take control away from us as marketers and place this control in the hands of the fickle consumer, whose likes, pins, and…
    - 3 hours ago, 24 Oct 14, 4:00am -
  • newHow Social Media Evolved into a Service Channel
    The battle lines between traditional marketing and social media were drawn in 1999 when The Cluetrain Manifesto was created. The promise of the world without advertisement and outbound marketing appealed to many, myself included. Generating revenue w…
    - 3 hours ago, 24 Oct 14, 4:00am -
  • newHow Technology Is Changing Our Homes and Lives
    Since weapons were first shaped out of raw materials and the ability to make fire was perfected, the unstoppable forward march of technology has had an undeniable impact on human culture and society. Technological development is everywhere. From your…
    - 4 hours ago, 24 Oct 14, 3:00am -
  • newIs Facebook the Next Big Thing in Healthcare?
    Unless you’ve been hiding under a rock during the last week or so, the news about Facebook and healthcare has probably not escaped your notice. Specifically, the “rumours” that the company has plans to tap into the health space with some new…
    - 4 hours ago, 24 Oct 14, 3:00am -
  • newHow to Schedule a Week of Content in 20 Minutes
    When you scour the Web for successful blogs, news sites and businesses that provide useful information each day, you’re bound to see an abundance of material that entices their readers. This seamless stream of content marketing looks easy to an out…
    - 4 hours ago, 24 Oct 14, 3:00am -
  • newFlexible Consumption: What Makes Cloud the Ultimate SMB Play
    Whether at work or on the couch enjoying your favorite show, it is hard for even a few minutes to go without hearing something about the cloud. It’s here, we get it and by in large we like it; at least what we know about it.However, the average sma…
    - 4 hours ago, 24 Oct 14, 3:00am -
  • newBlogging Checklist: Write Awesome Blogs and Get Them Found
    You are probably reading this because you know that quality content creation is a fundamental part of your company’s digital presence and overall success. You may also know that a lot of other people know that these days, and the net result is a…
    - 5 hours ago, 24 Oct 14, 2:00am -
  • newWhy Your Customers Will Make or Break Your Marketing
    Is your ad performance tanking and you’re struggling to meet your conversion quota? You’re not alone. In an increasingly mobile and media-oversaturated world, it’s becoming increasingly difficult to gain consumers’ attention.Why is it so much…
    - 5 hours ago, 24 Oct 14, 2:00am -
  • newGrassroots Campaign or Celebrity Endorsement: Which Strategy Is Best for Your Brand’s Story?
    It’s 11 p.m., and you’re in your local big-box store. You’ve got a package of white sports socks in each hand, and you’re trying to figure out which one to buy. One brand has your childhood sports hero smiling on the package, and the other co…
    - 5 hours ago, 24 Oct 14, 2:00am -
  • newStorytelling Using Social Media: 9 Way to Tell Your Story [SLIDESHARE]
    In my recent blog post “Personal Branding 101: Whats Your Story” I discussed the importance of story telling and understanding what your story is before you worry about building a personal brand. To my surprise many brands and leaders when asked…
    - 6 hours ago, 24 Oct 14, 1:00am -
  • A Call for Social Media Restraint During a Crisis
    Tuesday, October 23: At 12:43 today, I watched the tweet stream about the Ottawa shooting with horror. The story unfolding in 140-character bites, complete with pictures and up to the minute snapshots on the scene. Photos of victims, police and journ…
    - 17 hours ago, 23 Oct 14, 2:02pm -
  • 15 Reasons Why Google Search Page Has Just 3 Buttons
    Google is the most viewed website in the entire world. And while this may not come as a big surprise for those that use Google, it’s quite astonishing when you step back and realize that this site has one of the most simplistic designs on the entir…
    - 21 hours ago, 23 Oct 14, 10:00am -
  • "But What Should I Tweet?" Said the Small Business Owner
    As a business owner, by now you already know that using social media such as Twitter can give your website or brand a boost in search engine rankings. Indeed, according to some internet marketing experts, participating in social media is not optional…
    - 22 hours ago, 23 Oct 14, 9:00am -
  • When Good News Isn’t Welcome on Social Media
    I wrote recently about some new research that explored the sharing of good news.  The study wanted to explore the hypothesis that those around us would love to hear the exciting and wonderful things we have to share.  It turned out that the opposit…
    - 23 hours ago, 23 Oct 14, 8:00am -
  • Design B2B Marketing Content in Pursuit of Inquiry
    In writing my new book, Digital Relevance, I spent a lot of time thinking about how a digital approach changes a lot of things, including the opportunity we have to become more relevant to our audiences.An obvious line of thought, given the title of…
    - 23 hours ago, 23 Oct 14, 8:00am -
  • Enterprise Networking Vendors Prepare for Disruption
    The introduction of open source software platforms and bare-metal systems into the legacy enterprise network realm will eventually disrupt the status-quo for leading vendors that have previously benefited from the lack of unruly innovation. Meanwhil…
    - 24 hours ago, 23 Oct 14, 7:00am -
  • 5 Reasons Google+ Could Prove More Efficient Than Facebook
    If you are asked to share your first thought that pops in your mind when you hear “Social media”, your answer would probably be Facebook or Twitter or Instagram, but not Google Plus for sure. Then why experts keep vouching for the network? Google…
    - 24 hours ago, 23 Oct 14, 7:00am -

SocialTimes

  • Tiffany Shlain Hopes to ‘Elevate What People Are Watching Online’
    Tiffany Shlain (EP and director) and Sawyer Steele (producer) at the premiere of ‘The Future Starts Here’ season two.The second season of Tiffany Shlain’s popular web video series ‘The Future Starts Here’ debuted Thursday. (You can watch a…
    - 14 hours ago, 23 Oct 14, 4:56pm -
  • 3 Tips for Finding (and Retaining) Influential Customers [Infographic]
    Influencing customers can be very tricky, especially because consumers are so aware and dismissive of advertising. Turning customers into influencers may be the more profitable path, because of increased peer influence on social networks. Ninja Metri…
    - 14 hours ago, 23 Oct 14, 4:40pm -
  • Is Yovo a More Secure Ephemeral Messaging Platform?
    Ephemeral messaging seems to be the hot ticket lately. Snapchat is receiving investment attention, and Facebook continues to pursue slingshot. However, with persistent security weaknesses from services like Snapchat, users may want to use something…
    - 15 hours ago, 23 Oct 14, 3:35pm -
  • Creators Generate the Value on YouTube But Don’t Get Much Back
    YouTube is probably the largest repository of video the world has ever seen. The site is worth more than $40 billion, and users upload more than 100 hours of video every 60 seconds. Within all that video, there is lots of copyrighted content, and Vi…
    - 17 hours ago, 23 Oct 14, 2:26pm -
  • Want to Monetize Your Social Media Following? Here’s One Way
    For those who’ve been wondering how to monetize their social media following, a new content-creation subscription site might be the answer.ConnectPal allows any person to provide content and any person to subscribe to that content without the cont…
    - 19 hours ago, 23 Oct 14, 12:05pm -
  • Study: 40% of Adults Experience Cyberbullying
    Remember when bullying happened only face-to-face? OK, some of you might not, but according to a new study, teens aren’t the only ones suffering from cyberbullying.Nearly 75 percent of American adults have witnessed online harassment, with 40 per…
    - 20 hours ago, 23 Oct 14, 10:52am -
  • Social Media Newsfeed: Zuck Speaks in Mandarin | New Social Network Has Revenue Sharing
     Click here to receive the Morning Social Media Newsfeed via email.Facebook CEO Mark Zuckerberg Addresses Students in Chinese (The Next Web)Facebook CEO Mark Zuckerberg surprised the audience at Tsinghua University in Beijing when he answered ques…
    - 24 hours ago, 23 Oct 14, 7:00am -
  • A Quora Answer May Become a TV Series
    Aspiring TV writers, listen up: a Quora answer is being pitched as a potential TV series. Variety first reported the news that an answer from the Q&A social network has been optioned by Emmy-winning producer Josh C. Kline. Kline, in addition to his…
    - 2 days ago, 22 Oct 14, 3:35pm -
  • Social Media Companies Fight Back Against Government Privacy Invasions
    Ever since the NSA surveillance programs like PRISM came to light, tech companies have been working hard to try and mitigate the damage, secure their networks and restore trust among users. Now, some networks are taking legal action to fight back ag…
    - 2 days ago, 22 Oct 14, 2:20pm -
  • New Social Network Boasts Content Ownership and Revenue Sharing
    via BillboardTelling your audience that they’re not a product is likely a big drivers behind the recent gains for Ello. Other services like Patreon are going further by saying that advertising isn’t enough to support content creators. Now Tsu, a…
    - 2 days ago, 22 Oct 14, 1:05pm -

The Next Web

  • Apple unleashes TestFlight to all iOS developers and beta testers
    The beta testing app TestFlight has been helping developers quickly and easily add new testers to an app. The service is so useful that Apple purchased its creator Burstly and built its own native version of the app for iOS developers. Today Apple a…
    - 16 hours ago, 23 Oct 14, 2:32pm -
  • Facebook and Yahoo team up to keep recycled email addresses from compromising other accounts
    Remember when Yahoo released all those in-active email address? Yeah, that was kind of a mess because any accounts tied to those email addresses were now in the hands of the new owners. Well Facebook was watching and teamed up with Yahoo to make sure…
    - 17 hours ago, 23 Oct 14, 2:00pm -
  • 10 startups you should meet at #TNWUSA
    Over the past few weeks, we’ve interviewed close to a hundred startups. And the next few weeks will see us interview almost a hundred more. With a maximum of 50 spots available for Boost – our early-stage startup growth program, co-hosted by WeT…
    - 18 hours ago, 23 Oct 14, 1:02pm -
  • Facebook built a forum platform for your smartphone inside the new Rooms app
    In the 1990s and early 2000s I was the member of a couple car forums. First Honda forums and then a Subaru forum. I used these forums mostly for technical information. Where to buy used engines and transmission, the best gas for turbo-charged vehicl…
    - 19 hours ago, 23 Oct 14, 12:00pm -
  • Memeoirs now lets you make picture books out of your WhatsApp conversations
    Memeoirs, the company that lets you make physical books out of your email, Facebook, and WhatsApp conversations, has today announced that it is adding picture support for WhatsApp books. The process remains pretty simple – you just need to open W…
    - 19 hours ago, 23 Oct 14, 11:49am -

Search Engine Land

  • SearchCap: Germany Publishers & Google, Bing Ads Tracking & Search Mobile CTR
    Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Growing Your Business With Customer Reviews – October 30 Webcast Learn how capitalizing on the insights from cu…
    - 15 hours ago, 23 Oct 14, 4:00pm -
  • SPONSOR MESSAGE: PPC Automation 2014: The ROI of Paid Search Automation
    Download this white paper and learn how paid search automation can improve the effectiveness your campaigns. You’ll learn which paid search tasks can be automated and the specific benefits that paid search automation can provide.The post SPONSOR…
    - 17 hours ago, 23 Oct 14, 2:10pm -
  • Growing Your Business With Customer Reviews – October 30 Webcast
    Learn how capitalizing on the insights from customer reviews can increase search traffic and landing page conversion rates. Join Chris Silver Smith from Argent Media and Andrew Shotland from Local SEO Guide for this October 30 webcast. They’ll disc…
    - 17 hours ago, 23 Oct 14, 2:00pm -
  • TomTom And deCarta Join Forces To Take On Google Maps
    Personal navigation device (PND) and maps provider TomTom teamed up with independent mapping and local search company deCarta to offer developers an “end-to-end” alternative to Google Maps. The new joint offering provides connected mapping and n…
    - 19 hours ago, 23 Oct 14, 12:24pm -
  • Bing Ads Launches Universal Event Tracking For Goal Tracking
    Today, Bing Ads announced the global launch of Universal Event Tracking to allow advertisers to define and track goals specific to their businesses. The company also announced that Universal Event Tracking (UET) sets the stage for audience based rema…
    - 19 hours ago, 23 Oct 14, 11:52am -

Matt Cutts

English Google Webmaster Central office-hours hangout
English Google Webmaster Central office-hours hangoutJoin us for a *Google Webmaster Central office hours hangout* :) Add your questions to this event page, this session is open to anything webmaster related like crawling, indexing, mobile sites,…
- 2 hours ago, 24 Oct 14, 5:17am -
ウェブマスター オフィスアワー 2014 年 10 月 23 日 (Webmaster Office Hours in Japanese)
ウェブマスター オフィスアワー 2014 年 10 月 23 日 (Webmaster Office Hours in Japanese)This is a Webmaster Office Hour in Japanese. For Hangouts in other languages, please see our Office Hours schedule in our Google Webmasters pag…
- 4 hours ago, 24 Oct 14, 3:12am -
German / Google Webmaster Central Sprechstunden-Hangout auf Deutsch
German / Google Webmaster Central Sprechstunden-Hangout auf DeutschDonnerstag Mittag gibt's hier wieder ein Google Webmaster Central Hangout auf Deutsch* *Thema:* Fragen koennt ihr hier auf der Event-Seite erfassen. Ich bin offen fuer alles Googl…
- 19 hours ago, 23 Oct 14, 11:51am -
English Google Webmaster Central AND Google News office-hours hangout
English Google Webmaster Central AND Google News office-hours hangoutJoin us for a *Google Webmaster Central office hours hangout* :) We'll have a special guest from the *Google News* team. Add your Google News-specific questions to this event pa…
- 20 hours ago, 23 Oct 14, 10:37am -
Bring your local business online #3: Find potential customers
Bring your local business online #3: Find potential customersVideo #3 in a series to help build an online presence for your local business. Marnie and Scott figure out their customers' most common journeys to reach the...From:Google Webmasters…
- 1 day ago, 23 Oct 14, 3:39am -
ウェブマスター オフィスアワー 8 月 28 日 (Webmaster Office Hours in Japanese)
ウェブマスター オフィスアワー 8 月 28 日 (Webmaster Office Hours in Japanese)This is a Webmaster Office Hour in Japanese. For Hangouts in other languages, please see our Office Hours schedule in our Google Webmasters page. https:/…
- 1 day ago, 23 Oct 14, 12:53am -

Gary Vaynerchuk

Apple Pay: On My Mind Since 2011
Apple Pay: On My Mind Since 2011I love being on the right side of history. To be honest I've been saying this for a lot longer than 4 years, but these clips were by far the most clear statements I've made when it comes to...From:Gary Vaynerchuk…
- 21 hours ago, 23 Oct 14, 10:06am -
#AskGaryVee Episode 33: Increasing Exposure Through Business Development
#AskGaryVee Episode 33: Increasing Exposure Through Business DevelopmentQOTD: What is your favorite candy? #TIMESTAMPS 01:04 - We have high school kids working to get recruited and play college gold - suggestions on social responsibility on socia…
- 21 hours ago, 23 Oct 14, 9:59am -
#AskGaryVee Episode 26: Am I an Entrepreneur or Not?
#AskGaryVee Episode 26: Am I an Entrepreneur or Not?QOTD: Who is the person that you are SO afraid of letting down, it's keeping you from starting something big? #TIMESTAMPS: 01:11- Do you suggest that small ...From:Gary VaynerchukViews:90434…
- 1 day ago, 22 Oct 14, 7:48pm -
The #1 Mistake Everybody Makes On Twitter
The #1 Mistake Everybody Makes On TwitterI still can't believe how many people are fundamentally misunderstanding a basic piece of Twitter's functionality. Here is the bottom line: If you start a tw...From:Gary VaynerchukViews:9885 273r…
- 2 days ago, 22 Oct 14, 6:38pm -
#AskGaryVee Episode 30: How to Pick a Name for Your Business
#AskGaryVee Episode 30: How to Pick a Name for Your BusinessQOTD: What's your favorite thing about San Francisco? 00:36 What is your opinion on listicle sites and posts? 02:57 In the age of social media, twitter, vin...From:Gary VaynerchukView…
- 2 days ago, 22 Oct 14, 6:38pm -
#AskGaryVee Episode 28: How to Keep Your Startup Competitive
#AskGaryVee Episode 28: How to Keep Your Startup CompetitiveQOTD: Who is the biggest influence in your life right now? #TIMESTAMPS 01:18 - With the influencer business model, what are the biggest challenges are you f...From:Gary VaynerchukView…
- 2 days ago, 22 Oct 14, 6:00pm -

AllFacebook

  • Moving Beyond the Like with Google Analytics
    Facebook likes show that your company is popular, but popularity doesn’t always translate to return on investment. Much of the data that marketers use can be classified as vanity metrics. Vanity metrics only scratch the surface of your website’s…
    - 14 hours ago, 23 Oct 14, 4:37pm -
  • REPORT: 11% of U.K Facebook Users Share Accounts with Their Partners
    How does Facebook’s real-name policy apply to joint accounts shared by both members of couples? According to a recent survey of 2,387 U.K. Internet users 18 and older by Voucher Codes Pro, 11 percent of respondents shared joint Facebook accounts…
    - 15 hours ago, 23 Oct 14, 3:53pm -
  • How Facebook Protected Users with Dormant Yahoo Email Accounts
    When Yahoo announced last year that it would allow user names that had been inactive to be claimed by new users, how did Facebook ensure that accounts on the social network that were tied to recycled Yahoo email addresses remained secure? Software e…
    - 16 hours ago, 23 Oct 14, 3:26pm -
  • ABC News Town Hall on Ebola Reaches 10M+ Facebook Users, Tallies 1.5M+ Video Views
    With Ebola continuing to be a top health concern, ABC News turned to Facebook to host a town-hall event on the topic, and manager of strategic partnerships for broadcast news Beth Loyd said in a post on the Facebook Media blog that highlight vide…
    - 16 hours ago, 23 Oct 14, 2:48pm -
  • INFOGRAPHIC: 3Q Data from Facebook SPMD Shift
    Facebook Strategic Preferred Marketing Developer and social marketing platform Shift shared its observations on third-quarter advertising data on the social network, in infographic form. (more…)New Career Opportunities Daily: The best jobs in…
    - 17 hours ago, 23 Oct 14, 2:13pm -
  • A Blueprint to Facebook’s Rooms ‘Anonymous App’
    The “anonymous chatting application“ that The New York Times’ Bits blog initially reported on earlier this month is now a reality, as Facebook introduced the latest app from its Facebook Creative Labs initiative, Rooms, a throwback to the In…
    - 17 hours ago, 23 Oct 14, 1:36pm -
  • Three-Tiered Access to Facebook’s Ads API: Development, Basic, Standard
    When Facebook announced the overhaul of its Preferred Marketing Developer program and its early 2015 renaming as Facebook Marketing Partners, it also mentioned that it would improve access to its ads application-programming interface for developers…
    - 19 hours ago, 23 Oct 14, 11:52am -
  • Mandarin Q&A for Mark Zuckerberg
    Not only was Facebook co-founder and CEO Mark Zuckerberg named to the board of the Tsinghua University School of Economics and Management, but he also conducted his first-ever public question-and-answer session in Mandarin at the school Wednesday.…
    - 20 hours ago, 23 Oct 14, 11:15am -
  • Mike Schroepfer, Chris Cox Sell Facebook Shares
    Facebook chief technology officer Mike Schroepfer and chief product officer Chris Cox revealed their sales of shares in the company in Form 4 filings with the Securities and Exchange Commission Wednesday. (more…)New Career Opportunities Daily:…
    - 20 hours ago, 23 Oct 14, 10:38am -
  • REPORT: Mobile Ad Budgets for Facebook, Twitter Soar in 3Q
    Mobile ad budgets on Facebook and Twitter among the clients of Ampush, a Facebook Strategic Preferred Marketing Developer, were up 87 percent in the third quarter of 2014 compared with the second quarter of the year, and a whopping 233 percent versu…
    - 23 hours ago, 23 Oct 14, 8:01am -

AllTwitter

  • 53% of Mothers Have Considered Quitting Social Media [STUDY]
    If you’re a brand using social media platforms such as Twitter and Facebook and your key demographic is moms, you’ve had it really good over the past few years – mothers are highly active social media users, and are far more likely to read, en…
    - 2 days ago, 22 Oct 14, 2:00pm -
  • The Optimal Length of a Tweet, Hashtag, Podcast, Slideshare and (Almost) Everything Online
    What’s the optimal length of a tweet?With a maximum of 140 characters, you might think the best policy would be to use up every single one. But you’d be wrong: the ideal tweet has a length of between 71-100 characters, leaving plenty of extra r…
    - 2 days ago, 22 Oct 14, 11:00am -
  • Flight, Twitter’s First Mobile Developer Conference, Launches Today
    Twitter’s first conference for mobile developers, called Flight, will take place today, October 22nd, in San Francisco. (more…)New Career Opportunities Daily: The best jobs in media.
    - 2 days ago, 22 Oct 14, 8:00am -
  • Saudi Cleric: Twitter is ‘evil’
    A top cleric in Saudi Arabia has condemned Twitter as evil, criticising the social networking site for attacking Islam. (more…)New Career Opportunities Daily: The best jobs in media.
    - 3 days ago, 21 Oct 14, 5:00pm -
  • The 13 Most Popular Social Networks (By Age Group)
    Facebook is the number one social network in the U.S., with 76.8 percent of the internet population in the States active on Mark Zuckerberg’s baby.But is that true across all age groups? (more…)New Career Opportunities Daily: The best jobs in…
    - 3 days ago, 21 Oct 14, 2:00pm -

Quick Sprout

  • What Spending $57,000 on Instagram Taught Me
    Update: I've already modified my profile by removing most of the images. Once the last contest is over, I will be removing the rest of the images that don't suit my brand. I've also made a large donation to a women's empowerment organization. Over th…
    - 2 days ago, 22 Oct 14, 10:00am -
  • How to Build the One Thing You Can’t Blog Successfully Without
    Have you noticed that I do a great job at connecting with you? So much so that it feels like you actually know me? It didn’t happen by accident. When I started Quick Sprout, my goal was to build such a strong bond with you that you would listen to…
    - 4 days ago, 20 Oct 14, 10:00am -
  • How to Get Your First 100 Twitter Followers
    You already know that if you follow people on Twitter, a portion of those users will follow you back. But is that really the best way to get your first 100 Twitter followers? It actually isn’t! From running contests and writing guest posts to reach…
    - 7 days ago, 17 Oct 14, 10:00am -
  • 10 Ways to Improve Your Content Marketing
    Looking for ways to improve your content marketing?  Are you wondering what resources you should be reading to boost your content marketing efforts? I’ve compiled a list of 10 articles you should read that will not only teach you how to improve yo…
    - 9 days ago, 15 Oct 14, 10:00am -
  • 7 Obsolete Social Media Tactics You’re Wasting Your Time On
    You already know social media marketing is a channel that can drive traffic and sales, but the question is: are you actually seeing an increase in traffic or sales? Chances are you are not. Why? Because you are using obsolete tactics that aren’t ef…
    - 11 days ago, 13 Oct 14, 10:00am -
  • The Anatomy of an Optimal Marketing Email
    Did you know 66% of all consumers over the age of 15 made a purchase because of an email? If that doesn’t convince you to use email marketing, just look at Quick Sprout. Over the last 30 days, I received 103,592 visitors through email marketing. S…
    - 14 days ago, 10 Oct 14, 10:00am -
  • 10 Reasons Why Your List Post Sucks
    Have you noticed that everyone is leveraging list posts? Why? Because after infographics, list posts get the most social shares. They are so popular that there are blogs devoted to list posts exclusively. The sad reality is writing a list post doesn…
    - 16 days ago, 8 Oct 14, 10:00am -
  • The Content Marketer’s Toolkit: 35 Tools You Can’t Blog Without
    Don’t you wish there was an easier way to blog? From coming up with ideas to writing and promoting, there is a lot that goes into content marketing. So, how can you facilitate the whole process? You can use a number of tools that can help you gener…
    - 18 days ago, 6 Oct 14, 10:00am -
  • 7 Popular Content Marketing Myths You Need to Stop Following
    As content marketing gets more popular, people are coming up with their own notions of what everyone should be doing. A lot of these notions are myths, and if you keep following them, you will hurt your traffic. What are the 7 myths you should be a…
    - 21 days ago, 3 Oct 14, 10:00am -
  • Who Is More Active on Social Media? Men or Women?
    Have you ever wondered who uses social media more often: men or women? It may not seem like an important stat, but if the majority of your customers are of one specific gender, it will affect which social sites you'll need to target. In order to save…
    - 23 days ago, 1 Oct 14, 10:00am -
  • 7 Obsolete SEO Tactics You’re Wasting Your Time On
    SEO has changed over the years, and what worked once doesn’t necessarily work now. Some of the old tactics you are using not only will keep your traffic stagnant, but they may actually cause your traffic to drop. What should you do? You should stop…
    - 25 days ago, 29 Sep 14, 10:00am -
  • The Blueprint of an Optimal Blog Design
    The design of your blog isn’t just supposed to look “cool.” It should be optimized to help you gain more readers and engagement. Do you know what your blog should look like? From using snippets and placing images in the correct location to figu…
    - 28 days ago, 26 Sep 14, 10:00am -
  • Case Study: How I Used a Case Study to Grow My Sales by 185%
    Case studies…You see companies using them all the time, but do they really work? I wasn’t sure myself, which is why I decided to test them out on NeilPatel.com with these 3 case studies. The goal was simple: generate more leads. The results wer…
    - 30 days ago, 24 Sep 14, 10:00am -
  • Get Your MBA in Internet Marketing with These 12 Guides and 2 Courses
    MBAs aren’t cheap. If you wanted to get one from a school like Harvard, you’ll need $95,100 per year. If you wanted to get an equivalent degree in Internet marketing, do you know how much it would cost? If you guessed free, you’re right. All…
    - 32 days ago, 22 Sep 14, 10:00am -
  • How to Redesign Your Website Without Losing Traffic or Sales

    - 35 days ago, 19 Sep 14, 10:00am -
  • 37 Point Checklist: How to Create Content That Will Increase Your Traffic by Tomorrow Morning
    Have you ever wondered if the content you are writing sucks? If no one likes your content, you won’t get any social shares, linkbacks, or traffic. Whether you write content for B2B or B2C sites, there is an art to content creation. Follow the tips…
    - 37 days ago, 17 Sep 14, 10:00am -
  • One Insanely Actionable Content Marketing Strategy That Will Generate You 74% More Search Traffic
    Are you tired of your competition outranking you? Or even worse, seeing them rank for keywords that you don't even show up for? In this post, I will teach you, step by step, how to identify keywords your competition is ranking for and how to create…
    - 39 days ago, 15 Sep 14, 10:00am -
  • How Much Is Cart Abandonment Costing You?
    If you had to guess, what would you say cart abandonment costs you each year? Maybe 10%, 30%, or 50% of your revenue? It’s actually a lot more than that. Sixty-eight percent of shoppers will abandon your shopping cart. So, how do you reduce your…
    - 42 days ago, 12 Sep 14, 10:00am -
  • How to Write Blog Posts That Generate Leads
    Do you know why I started blogging back in 2006? It was to generate leads for my consulting company. And boy, did it work well. It worked so well that for every three blog posts I wrote, I generated one new customer that paid $5,000 a month for one y…
    - 44 days ago, 10 Sep 14, 10:00am -
  • How I’ve Built 5 Multimillion-Dollar Software Companies
    Over the years, my co-founder and I have created three software companies: KISSinsights, KISSmetrics, and Crazy Egg. All three companies generate well over a million dollars in revenue and continue to grow at a rapid pace. In addition to building thr…
    - 46 days ago, 8 Sep 14, 10:00am -
  • Which Social Media Platforms Are Best Suited for Your Business?
    With all the social media sites available today, which ones should you leverage? In an ideal world, you would use them all. As a small business, however, you don't have enough time and money to do so. With your limited resources, which social media p…
    - 49 days ago, 5 Sep 14, 10:00am -
  • 7 Lies About Social Media Marketing You Probably Believe
    Social media has been around for years, so it should be easy to figure out how to leverage it, right? In part it is true, but things get complicated by all the misinformation circulating about social media marketing. From leveraging tactics to trac…
    - 51 days ago, 3 Sep 14, 10:00am -
  • 3 Content Creation Strategies That Will Help You Prosper
    Did you know that 90% of the information your brain receives is visual? Or that blog posts with images tend to get 94% more views? Using images isn’t the only strategy you can employ to get more traffic. Increasing your word count can help too.…
    - 56 days ago, 29 Aug 14, 10:00am -
  • 7 Strategies That’ll Actually Drive You More Social Media Traffic
    Just like most marketers, I have my bag of tricks - ones that I’ve been leveraging that most people have not. I still use them because they work extremely well. So, what’s in this bag of tricks? As you read on, know that these tactics will work…
    - 58 days ago, 27 Aug 14, 10:00am -
  • Why Your Corporate Blog Is Going to Fail and How You Can Fix It
    Why would you start a corporate blog? Chances are it’s to communicate with your customers, build your brand, or generate sales. If your blog isn’t helping you with one of those 3 things, you’re wasting your time. From the outside, it looks like…
    - 60 days ago, 25 Aug 14, 10:00am -
  • How to Optimize Conversions for the 3 Major Website Types
    Chances are your website is designed to either generate leads, produce sales, or get users to sign up. Depending on the type of website you have, the methods you use to increase your conversions will vary. To help you boost your conversions, I have c…
    - 63 days ago, 22 Aug 14, 10:00am -
  • Is It Worth Responding to Blog Comments?
    You’ve seen me respond to thousands of comments, but is it really worth it? To date, I’ve responded to 50,696 comments on Quick Sprout and a few thousand more across the web. On average, it takes me just over a minute to read each comment and th…
    - 65 days ago, 20 Aug 14, 10:00am -
  • Does Infographic Marketing Still Work? A Data Driven Answer
    I used to be a big fan of leveraging infographics to grow my traffic and brand. Why? Because it used to provide exceptional results. The results were so great that when we started releasing infographics on the KISSmetrics blog in 2010, it helped us…
    - 67 days ago, 18 Aug 14, 10:00am -
  • How to Effectively Use Remarketing to Increase Your Revenue
    Can you guess what my favorite form of advertising is? It isn’t pay per click or banner ads. It’s actually remarketing. "Why?" you may ask. Because remarketing is the easiest way to get people to come back to your site and complete the purchase…
    - 70 days ago, 15 Aug 14, 10:00am -
  • What Type of Images Should You Use Within Your Blog Posts?
    From stock photography to graphs, charts, and infographics, the types of images you can use to illustrate your blog posts are numerous. The question is: what types of images should you use? I decided to analyze 41 blogs within different industries t…
    - 72 days ago, 13 Aug 14, 10:00am -

Moz

  • Is It Possible to Have Good SEO Simply by Having Great Content - Whiteboard Friday
    Posted by randfishThis question, posed by Alex Moravek in our Q&A section, has a somewhat complicated answer. In today's Whiteboard Friday, Rand discusses how organizations might perform well in search rankings without doing any link building at a…
    - 12 hours ago, 23 Oct 14, 7:15pm -
  • Announcing LocalUp Advanced: Our New Local SEO Conference (and Early Bird Tickets!)
    Posted by EricaMcGillivrayThat's right, Moz fans, we're diving into the the Local SEO conference space. Join us Saturday, February 7th in Seattle as we team up with Local U to present LocalUp Advanced, an all-day intensive local SEO conference. Yo…
    - 21 hours ago, 23 Oct 14, 9:54am -
  • How Big Was Penguin 3.0?
    Posted by Dr-PeteSometime in the last week, the first Penguin update in over a year began to roll out (Penguin 2.1 hit around October 4, 2013). After a year, emotions were high, and expectations were higher. So, naturally, people were confused whe…
    - 1 day ago, 22 Oct 14, 7:05pm -
  • Eye Tracking in 2014: How Users View and Interact with Today's Google SERPs
    Posted by rMaynes1In September 2014, Mediative released its latest eye-tracking research entitled "The Evolution of Google's Search Engine Results Pages and Their Effects on User Behaviour".This large study had participants conduct various searche…
    - 2 days ago, 21 Oct 14, 7:15pm -
  • More than Keywords: 7 Concepts of Advanced On-Page SEO
    Posted by Cyrus-Shepard"What is this page about?"As marketers, helping search engines answer that basic question is one of our most important tasks. Search engines can't read pages like humans can, so we incorporate structure and clues as to wh…
    - 3 days ago, 20 Oct 14, 7:00pm -
  • Convincing Old-School Clients that Things Have Changed
    Posted by Kristina KledzikThere's a reason we use the terms "white hat" and "black hat" for SEO: it used to be the Wild West. Black hat tactics were so effective, they were almost necessary to market online. Paying a few thousand dollars to…
    - 4 days ago, 19 Oct 14, 7:21pm -
  • Scaling Geo-Targeted Local Landing Pages That Really Rank and Convert - Whiteboard Friday
    Posted by randfishOne question we see regularly come up is what to do if you're targeting particular locations/regions with your site content, and you want to rank for local searches, but you don't actually have a physical presence in those locatio…
    - 7 days ago, 16 Oct 14, 7:18pm -
  • Open Site Explorer's New Link Building Opportunities Section (and a Slight Redesign)
    Posted by randfishWhy hello there! You're looking marvelous today, you really are. And, in other good news, Open Site Explorer has a bit of a new look—and an entirely new section called "Link Opportunities" to help make some link prospecting ta…
    - 9 days ago, 15 Oct 14, 9:01am -
  • 4 Ways to Build Trust and Humanize Your Brand
    Posted by MackenzieFogelsonHey there Mozzers. This is a collaborative post between myself and a good friend of mine, Mathew Sweezey. Sweezey is the head of B2B Marketing Thought Leadership at Salesforce.com and he knows a whole lot about marketing…
    - 9 days ago, 14 Oct 14, 7:16pm -

KISSmetrics

  • How to Create Custom Audiences in Facebook
    Using Facebook ads to drive actual sales and results is no longer a myth, but are you making the most of what Facebook has to offer? In this webinar, Driftrock Growth Manager Gabi Barbosa discusses Facebook’s most powerful targeting option: Custom…
    - 13 hours ago, 23 Oct 14, 6:26pm -
  • The Marketer’s Guide to Real-Time Reports in Google Analytics
    The Real-Time reports section in Google Analytics allows you to monitor activity on your website as it occurs from moment-to-moment, providing insights on how people are reacting to your marketing campaigns and infrastructure. This feature is great f…
    - 18 hours ago, 23 Oct 14, 12:34pm -
  • 8 Ways to Stop Boring Your Email Subscribers
    We constantly talk about testing email headlines, email layouts, emails for mobile, and email timing. But, what about looking at what we’re actually sending our subscribers? Would you read your own emails? Here are 8 ways to energize your subscribe…
    - 2 days ago, 22 Oct 14, 6:02pm -
  • Using Interactive Content to Increase Conversions: 4 Examples from Top Companies (And How You Can Do It Too!)
    If content marketing was 2013’s internet marketing buzzword, 2014 may well be the year of its evolution: interactive marketing. But what exactly is interactive marketing? At its core, interactive marketing focuses less on an immediate sale and more…
    - 2 days ago, 22 Oct 14, 12:10pm -
  • The Marketer’s Guide to Instagram
    In just four years, Instagram has exploded to over 200 million monthly active users (MAUs), making it the fastest growing social network on the planet.[1] While the number of MAUs falls well short of other social networks, Instagram has the most enga…
    - 3 days ago, 21 Oct 14, 5:47pm -
  • How 9 SaaS Companies Hacked Their Growth
    I’m a huge fan of growth hacking. I’ve built several companies on the principles of growth hacking. Heck, I might just build several more and put growth hacking to work again. Traditional growth methods don’t work like they used to. I would arg…
    - 3 days ago, 21 Oct 14, 11:58am -
  • Announcing the New CEO of KISSmetrics: Brian Kelly
    We’ve got some big news. Brian Kelly has joined KISSmetrics as our new CEO. We’re thrilled to have him. Why We’re Excited to Work with Him Brian Kelly has been on both sides of data – building it and using it. He began his career at Teradata,…
    - 4 days ago, 20 Oct 14, 11:30am -
  • 11 Words that Enhance Trust in a Blog Post

    - 6 days ago, 18 Oct 14, 1:03pm -
  • Unlock Your Marketing Data to Reap its Full Potential with the KISSmetrics Revenue Report
    The KISSmetrics Revenue Report ties your revenue to real people, allowing you to get key metrics like lifetime value and churn. Most analytics tools tie revenue to sessions, not users. Since sessions have a limited time frame, the only revenue they r…
    - 7 days ago, 17 Oct 14, 12:38pm -
  • How to Use Conversion Optimization to Drive Growth
    Most people realize that conversion rate optimization (CRO) is important, but not all CRO leads to growth. With so many things to test and optimize, how do you find the optimizations that actually grow your business? In this webinar, Sean Ellis, CEO…
    - 7 days ago, 16 Oct 14, 7:24pm -
  • How to get Paying Customers with SlideShare Marketing
    Believe it or not, our firm has been using SlideShare as our only form of marketing this past year. SlideShare is low in cost, brings loads of qualified traffic, and is fairly straightforward to execute. Yet, people we’ve worked with have told us t…
    - 8 days ago, 16 Oct 14, 11:31am -
  • How to Stop Potential Customers from Comparison Shopping
    Every business owner, online or offline, suffers from a problem that decreases sales, narrows margins, and reduces revenues. The problem is comparison shopping. Think about the last time you were considering a purchase. You probably checked out sever…
    - 9 days ago, 15 Oct 14, 12:01pm -
  • 6 User Interface Fixes That Can Greatly Increase Conversion Rates
    A good user interface is about more than just pretty graphics and stylish fonts. It’s about all the “little things” that add up to a professional, compelling brand presence.  It’s about creating websites that users actually look forward to…
    - 10 days ago, 14 Oct 14, 11:16am -
  • Four Absolute Essentials of High-Converting Copy
    Outstanding copy is the solution to gaining higher conversions. But like so much of conversion optimization and digital marketing, outstanding copy is not easy to produce. A lot of the writing advice that I read and study isn’t very helpful. It blo…
    - 11 days ago, 13 Oct 14, 11:48am -
  • Should You Listen to Your Customers’ Needs or Do They Even Know What They Really Want?
    “If I had asked people what they wanted, they would have said faster horses.” – Henry Ford Henry Ford famously said that he invented the Ford T without asking for any feedback from his potential customers. According to him, people were not capa…
    - 14 days ago, 10 Oct 14, 2:40pm -
  • When to Use Qualitative and When to Use Quantitative Analytics
    Qualitative and quantitative analytics are two essentials to understanding online marketing. From startups to mid-size companies, analyzing both qualitative and quantitative data before making decisions is crucial to growing your business. Before we…
    - 15 days ago, 9 Oct 14, 6:38pm -
  • How SaaS Companies Can Use The KISSmetrics Funnel Report To Drive Their Growth
    Every SaaS (Software as a Service) company needs a set of conversion funnels that track how many people convert into users or customers. Companies can also use conversion funnels to track important actions such as filling out a form or using a featur…
    - 15 days ago, 9 Oct 14, 12:42pm -
  • Is Your Google Shopping Listing as Optimized as it Could Be?
    With Google recently phasing out PLAs (Product Listing Ads), many merchants are left wondering what the Big G could do next to jerk out the digital rug from under their feet. But Google is all about relevancy, and their best way to build on the marke…
    - 16 days ago, 8 Oct 14, 10:47am -
  • Use this Hollywood Secret to Write Addicting Opt-In Copy
    You know how hard it is to pull yourself away from watching an addictive TV show. And, you know how harmless it seems to watch “just one more episode” on Netflix, but then it turns out not to be just one. What is it about those shows that make th…
    - 17 days ago, 7 Oct 14, 11:32am -
  • Four Hacks for Writing an Article That Sounds Genius (And Actually Is)
    These days, if you’re not writing great quality content, you’re sunk. Your readers are smart people. They deserve content that is well-researched, highly informative, and worth their time. You may not be a genius, but your writing needs to sound…
    - 18 days ago, 6 Oct 14, 12:18pm -
  • 3 Ways to Use Analytics to Increase Your E-commerce Conversion Rates
    We have access to a tremendous amount of customer data these days. Even the free tools like Google Analytics give us incredible insights into where our traffic comes from and what people do on our site. Yet, 80% of online retailers do not use their a…
    - 21 days ago, 3 Oct 14, 12:02pm -
  • Understanding The Essence of Google AdWords (Infographic)
    For some companies, pay per click advertising is their most effective marketing channel. It brings a comparatively lower cost per acquisition than other channels and consistently brings high value customers. Many of these companies that are successfu…
    - 22 days ago, 2 Oct 14, 6:21pm -
  • Is Adblock Plus Killing Your Conversions?
    Editor’s note: The tone and opinions of this article is that of the author and is not necessarily shared by the KISSmetrics team. However, this article does present an interesting issue for those engaged in online marketing and we feel that you sho…
    - 22 days ago, 2 Oct 14, 12:36pm -
  • How to Create Mobile Marketing As Unique As Your Users
    Your users are unique, so your mobile marketing should be, too. Indeed, since mobile consumers expect a curated and individualized experience, your mobile marketing should be perfectly personalized in order to truly engage them. You can do this with…
    - 22 days ago, 1 Oct 14, 7:04pm -
  • How to Structure a Longform Landing Page for Maximum Conversions
    Longform sales pages have recently become more popular. Marketers have realized that the short-and-easy capture forms may not be enough to encourage a conversion. Lots of content is powerful and compelling. Big landing pages can mean big conversions.…
    - 23 days ago, 1 Oct 14, 12:25pm -

SEO Book

  • Use Verticals To Increase Reach
    In the last post, we looked at how SEO has always been changing, but one thing remains constant - the quest for information. Given people will always be on a quest for information, and given there is no shortage of information, but there is limited…
    - 2 days ago, 22 Oct 14, 7:55am -
  • The Only Thing Certain In SEO Is Change
    SEO is subject to frequent change, but in the last year or two, the changes feel both more frequent and significant than changes in the past. Florida hit in 2003. Since then, it’s like we get a Florida every six months. Whenever Google updates the…
    - 9 days ago, 15 Oct 14, 3:49pm -
  • Measuring SEO Performance After "Not Provided"
    In recent years, the biggest change to the search landscape happened when Google chose to withhold keyword data from webmasters. At SEOBook, Aaron noticed and wrote about the change, as evermore keyword data disappeared. The motivation to withold t…
    - 61 days ago, 24 Aug 14, 2:50am -
  • Loah Qwality Add Werds Clix Four U
    Google recently announced they were doing away with exact match AdWords ad targeting this September. They will force all match types to have close variant keyword matching enabled. This means you get misspelled searches, plural versus singular overla…
    - 69 days ago, 16 Aug 14, 9:09am -
  • Understanding The Google Penguin Algorithm
    Whenever Google does a major algorithm update we all rush off to our data to see what changed in terms of rankings, search traffic, and then look for the trends to try to figure out what changed. The two people I chat most with during periods of big…
    - 84 days ago, 31 Jul 14, 9:18pm -
  • Guide To Optimizing Client Sites 2014

    - 100 days ago, 16 Jul 14, 10:02am -
  • Google Search Censorship for Fun and Profit
    Growing Up vs Breaking ThingsFacebook's early motto was "move fast and break things," but as they wanted to become more of a platform play they changed it to "move fast with stability." Anything which is central to the web needs significant stabilit…
    - 14 Jul 14, 1:16pm -
  • {This | The Indicated} {Just | True} {In | Newfangled}
    A couple years ago we published an article named Branding & the Cycle, which highlighted how brands would realign with the algorithmic boost they gained from Panda & leverage their increased level of trust to increase their profit margins by leveragi…
    - 1 Jul 14, 1:08pm -
  • Building a Legal Moat for Your SEO Castle
    About a month ago a year old case of an SEO firm being sued by it's client resurfaced via a tweet from Matt Cutts.I'd like to add something to this conversation that will be helpful for you as a service provider seeking to avoid that really, really…
    - 24 Jun 14, 2:40pm -
  • Have We Reached Peak Advertising?
    The internet runs on advertising. Google is funded almost entirely by advertising. Facebook , likewise. Digital marketing spends continue to rise: Internet advertising revenues in the United States totaled $12.1 billion in the fourth quarter of 2013…
    - 19 Jun 14, 12:42am -
  • The Rigged Search Game
    SEO was all about being clever. Still is, really. However, SEO used to reward the clever, too. The little guy could take on the big guys and munch their lunch by outsmarting them. It was such an appealing idea. The promise of the internet was…
    - 4 Jun 14, 7:07pm -
  • What’s In A Name?
    Many SEO love keyword-loaded domain names. The theory is that domains that feature a keyword will result in a boost in ranking. It’s still a contentious topic: I've seen bloggers, webmasters and search aficionados argue the case around the death…
    - 1 Jun 14, 7:06pm -
  • Pandas, Penguins, and Popsicles
    Are you still working through your newsfeed of SEO material on the 101 ways to get out of panda 4.0 written by people that have never actually practiced SEO on their own sites? Aaron and I had concluded that what was rolling through was panda befo…
    - 31 May 14, 8:37am -
  • Please Remove My Link. Or Else.
    Getting links removed is a tedious business. It’s just as tedious for the site owner who must remove the links. Google’s annoying practice of "suggesting" webmasters jump through hoops in order to physically remove links that the webmaster suspe…
    - 23 May 14, 4:27am -
  • Google Helpouts Twitter Spam (Beta)
    Google is desperate to promote Helpouts. I first realized this when I saw the following spam message in my email inbox.Shortly after a friend sent me a screenshot of a onebox promoting Helpouts in the SERPs. That's Google monopoly and those are G…
    - 16 May 14, 5:01am -
  • What’s Wrong With A/B Testing
    A/B testing is an internet marketing standard. In order to optimize response rates, you compare one page against another. You run with the page that gives you the best response rates. But anyone who has tried A/B testing will know that whilst it so…
    - 22 Apr 14, 2:19am -
  • Learn Local Search Marketing
    Last October Vendran Tomic wrote a guide for local SEO which has since become one of the more popular pages on our site, so we decided to follow up with a QnA on some of the latest changes in local search.Q: Google appears to have settled their mon…
    - 21 Apr 14, 8:07am -
  • Google's Effective 'White Hat' Marketing Case Study
    There's the safe way & the high risk approach. The shortcut takers & those who win through hard work & superior offering. One is white hat and the other is black hat. With the increasing search ecosystem instability over the past couple years, som…
    - 15 Apr 14, 3:20am -
  • The Positive Negative SEO Strategy
    There’s a case study on Moz on how to get your site back following a link penalty. An SEO working on a clients site describes what happened when their client got hit with a link penalty. Even though the link penalty didn't appear to be their fault…
    - 1 Apr 14, 7:34am -
  • Bing Lists 'Alternatives' In Search Results
    Bing recently stated testing listing 'alternatives' near their local search results. I wasn't able to replicate these in other search verticals like flight search, or on an iPhone search, but the format of these alternatives looks similar to the for…
    - 29 Mar 14, 7:23pm -
  • Flip Guest Blogging on its Head, With Steroids
    Guest blogging was once considered a widely recommended white hat technique. Today our monopoly-led marketplace arbitrarily decided this is no longer so. Stick a fork in it. Torch it. Etc.It looks like MyBlogGuest was the "winner" - not appearing…
    - 19 Mar 14, 2:09pm -
  • Handling Objections From SEO Clients
    If the current war on SEOs by Google wasn’t bad enough if you own the site you work on, then it is doubly so for the SEO working for a client. When the SEO doesn’t have sufficient control over the strategy and technology, it can be difficult to…
    - 17 Mar 14, 11:26pm -
  • Keep Visitors Coming Back
    Facebook. A mobile phone. Email. How often do you check them? Many of us have developed habits around these services. The triggers that help create these habits can be baked in to the design of websites. The obvious benefit of doing so is that i…
    - 11 Mar 14, 4:12pm -
  • Optimizing Against Competitors
    You’ve got to feel a little sorry for anyone new to the search marketing field. On one side, they’ve got to deal with the cryptic black box that is Google. Often inconsistent, always vague, and can be unfair in their dealings with webmasters. O…
    - 11 Feb 14, 5:05am -
  • Measure For Business Benefit
    Matt Cutts is just toying with SEO’s these days. Going by some comments, many SEOs still miss the big picture. Google is not in the business of enabling SEOs. So he may as well have a little fun - Matt has “called it” on guest posting. Okay,…
    - 27 Jan 14, 11:55pm -
  • Disavow & Link Removal: Understanding Google
    Fear SellsFew SEOs took notice when Matt Cutts mentioned on TWIG that "breaking their spirits" was essential to stopping spammers. But that single piece of information add layers of insights around things like: duplicity on user privacy on organic…
    - 26 Jan 14, 5:36pm -
  • Yahoo! Secured Search Rolls Out
    Yahoo! is currently rolling out secured search, which prevents sending referrers to unsecured sites. The roll out is ongoing, but currently they do pass data to secured sites. Unlike Google's secured search roll out: rather than showing a referrer w…
    - 22 Jan 14, 4:20pm -
  • Google's Chris DiBona On Search Ecosystem Diversity
    It's hard to deny that some folks working at Google are geniuses. It's also hard to deny the disconnect in their messaging.As Google locked down their "open" ecosystem (compatibility as a club, abandonware, deleting privacy settings, extensions requ…
    - 16 Jan 14, 12:00pm -
  • SEO 2014
    We’re at the start of 2014. SEO is finished. Well, what we had come to know as the practical execution of “whitehat SEO” is finished. Google has defined it out of existence. Research keyword. Write page targeting keyword. Place links with th…
    - 11 Jan 14, 3:17pm -
  • Did Matt Cutts Endorse Rap Genius Link Spam?
    On TWIG Matt Cutts spoke about the importance of defunding spammers & breaking their spirits. If you want to stop spam, the most straight forward way to do it is to deny people money because they care about the money and that should be their end goa…
    - 4 Jan 14, 11:00am -

Social Media Examiner

  • newYour LinkedIn Profile: Why You Need to Revisit How You Look on LinkedIn
    Do you use LinkedIn as a networking tool? Are you looking for ways to use LinkedIn to attract more business for your company or brand? To learn how to optimize your LinkedIn profile as a marketer, I interview Ron Nash, the “LinkedIn Whisperer,”…
    - 2 hours ago, 24 Oct 14, 5:00am -
  • 8 Types of Rich Media to Share on Google+
    Want new ways to benefit from Google+? Have you shared rich media on Google+? When you provide rich media within Google+, you maximize the reach and engagement of each piece of content and make it easy for visitors to consume. Here are eight types of…
    - 1 day ago, 23 Oct 14, 5:00am -
  • How to Use the LinkedIn Data Export Tool to Improve Your Marketing
    Do you want to analyze your past interactions on LinkedIn? Do you want information that could help you understand your LinkedIn behavior? The LinkedIn Data Export tool offers deeper insight into your LinkedIn activity. In this article I’ll share t…
    - 2 days ago, 22 Oct 14, 5:00am -
  • 4 Ways to Turn Your Employees Into Brand Ambassadors
    Would you like your employees to be brand ambassadors on social media? Do your employees feel confident sharing on social media about your company? In this article you will discover how Adobe is empowering their 11,000 employees worldwide to be socia…
    - 3 days ago, 21 Oct 14, 5:00am -
  • How to Get More Out of Facebook Ads
    Do you use Facebook to promote your business? Are you struggling to find ways to get noticed on the platform? With each update to Facebook, it becomes increasingly harder for small businesses to make a splash in front of their intended audience. Here…
    - 3 days ago, 21 Oct 14, 4:00am -
  • How to Research Your Competition on Facebook
    Are your competitors getting massive reach and engagement on Facebook? Would you like to learn the secret of their Facebook success? While we’d never advocate copying your competitor’s posts exactly, it’s helpful to monitor and study the posts…
    - 4 days ago, 20 Oct 14, 5:00am -
  • How to Use Google+ Profiles and Pages for Better Visibility
    Are you using Google+? Have you optimized your profile and page so your message reaches the most people? It’s more important than ever to make sure your Google+ profile and page are optimized to support your business goals so you can extend your ma…
    - 4 days ago, 20 Oct 14, 4:00am -
  • Facebook Stickers: This Week in Social Media
    Welcome to our weekly edition of what’s hot in social media news. To help you stay up-to-date with social media, here are some of the news items that caught our attention. What’s New This Week? Facebook Brings Stickers to Comments: “Just tap th…
    - 6 days ago, 18 Oct 14, 5:00am -
  • Facebook News Feed: How to Respond to Facebook Changes
    Do you use Facebook to promote your business? Are you curious how to respond to the recent changes to the Facebook news feed? To learn how to navigate these important changes to Facebook’s news feed, I interview Mari Smith, the “Queen of Faceboo…
    - 7 days ago, 17 Oct 14, 5:00am -
  • How to Achieve Content Marketing Success: New Research
    Are you trying to improve your content marketing? Wondering how to connect the dots between content and customers? In this article you’ll find important best practices, backed by research, to help improve your social media marketing. Brand new rese…
    - 8 days ago, 16 Oct 14, 5:00am -
  • How One Business Increased Facebook Fans by 200 Percent
    Do you want to grow your Facebook audience? Have you thought about using giveaways to educate your customers? Great Lakes, a student loan service, used a Facebook giveaway to educate borrowers and open the lines of communication on a topic they suspe…
    - 9 days ago, 15 Oct 14, 5:00am -
  • How to Build Powerful Alliances on Google+
    Have you created a niche for yourself on Google+? Are you ready to engage with other leaders in your space? Part of building a strong community of people around you on Google+ is forming alliances with other leaders whose work is similar to but not t…
    - 10 days ago, 14 Oct 14, 5:00am -
  • Five Ways Brands Use Visual Content for Maximum Impact
    Do you want to stimulate online growth and engagement? Are you using visual marketing in your business? Understanding how other businesses use visual content can help you integrate new tactics into your own marketing strategy. In this article I’ll…
    - 10 days ago, 14 Oct 14, 4:00am -
  • How to Improve Your Facebook News Feed Visibility
    Are you tired of your Facebook posts getting buried in the news feed? Want to get your Facebook posts seen? Facebook algorithms dictate how many people see your updates. Two recent changes should help you get more organic reach and lower your frustra…
    - 11 days ago, 13 Oct 14, 5:00am -
  • How to Increase Your Conversion Rate With Social Media
    Do you need to bump up your conversion rate? Have you put social media front and center to help you do that? The underlying power of increasing your conversion rate is targeting the right kind of traffic. Where does the right kind of traffic come fro…
    - 11 days ago, 13 Oct 14, 4:00am -
  • Social Media Examiner Turns 5 Years Old: This Week in Social Media
    Welcome to our weekly edition of what’s hot in social media news. To help you stay up to date with social media, here are some of the news items that caught our attention. What’s New This Week? Social Media Examiner Turns Five Years Old: Five yea…
    - 13 days ago, 11 Oct 14, 5:00am -
  • Online Publishing: Lessons From Five Years at Social Media Examiner
    Have you ever wondered how Social Media Examiner started? Do you want to know the strategy behind this large online publishing platform? For this episode of the Social Media Marketing podcast I’ll share how we built Social Media Examiner into what…
    - 14 days ago, 10 Oct 14, 5:00am -
  • 5 Unusual Ways to Benefit from Twitter Ads
    Are your Twitter ad campaigns giving you the results you expect? Are you using Twitter’s advertising and remarketing options? Twitter ads allow you to reach a highly targeted audience so you can recapture lost sales, improve newsletter open rates,…
    - 15 days ago, 9 Oct 14, 5:00am -
  • How to Use Google+ Hashtags for More Exposure
    Do you want to reach more people on Google+? Are you using Google+ hashtags? Google+ hashtags make it easier for people to discover your content, even if they’re outside your circles. That added visibility gives you greater overall reach. In this a…
    - 16 days ago, 8 Oct 14, 5:00am -
  • Top 10 Ways to Improve Your Social Media Marketing
    Looking for proven ways to improve your social media marketing? Wondering what resources you should read to boost your social efforts? We’ve compiled a list of our top ten articles from the recent past, each focused on a different social network. Y…
    - 17 days ago, 7 Oct 14, 5:00am -
  • How to Repurpose Blog Content for Social Media
    Do you spend a lot of time writing blog posts and creating social media content? Ever feel like you don’t have enough time to focus on both? The solution is simple: repurpose your blog content by using it in new ways on social media. In this articl…
    - 17 days ago, 7 Oct 14, 4:00am -
  • How to Use Pinterest Promoted Pins
    Do you use Pinterest in your social media strategy? Want a way to give extra exposure to certain pins? Now you can do just that with promoted pins, Pinterest’s answer to advertising. In this article I’ll explain what promoted pins are, and share…
    - 18 days ago, 6 Oct 14, 5:00am -
  • 5 Ways to Use Metrics to Improve Your Social Media Marketing
    Do you review your website’s metrics on a regular basis? Are you struggling to figure out how you can better use the data? To know which of your marketing efforts are most successful, you need to look beyond the numbers. Explore what they mean and…
    - 18 days ago, 6 Oct 14, 4:00am -
  • Facebook Relaunches Atlas: This Week in Social Media
    Welcome to our weekly edition of what’s hot in social media news. To help you stay up to date with social media, here are some of the news items that caught our attention. What’s New This Week? Facebook Relaunches Atlas: It has been built ”fro…
    - 20 days ago, 4 Oct 14, 5:00am -
  • YouTube Growth: How to Grow Your YouTube Channel
    Do you post videos on YouTube? Are you looking for ways to increase your traffic and subscribers? To explore how to grow your YouTube audience, I interview Steve Dotto for this episode of the Social Media Marketing podcast. More About This Show The S…
    - 21 days ago, 3 Oct 14, 5:00am -

Lifehacker

  • newWhat's the Most Evil Thing You Got Away With (And How)?
    We've all done evil things. Some things we might not be proud of, others we indulge quietly. As we close out Evil Week, we want to know: what's the most evil thing you've gotten away with?Read more...
    - 58 mins ago, 24 Oct 14, 6:00am -
  • How to Be an Effective Liar
    Lying is considered a bad thing, but ask anyone to justify a lie they've told and they probably can. When and where you should lie is your call, but if you have to do it, here's how to do it effectively.Read more...
    - 11 hours ago, 23 Oct 14, 7:30pm -
  • The Numero Home Screen
    Today's home screen is particularly AMOLED-friendly. While Android goes for a much brighter look these days, this design by My Color Screen user 21macro12 sticks to the dark themes, with only one main strip being the exception.Read more...
    - 12 hours ago, 23 Oct 14, 7:00pm -
  • Make an Effective Microphone Pop Filter Out of Paper
    Using a pop filter helps diffuse the air coming out of your mouth when you speak—especially plosives—and can really amp up the quality of your recordings. This video shows you how to make a basic one out of a few sheets of paper and a tissue.Rea…
    - 13 hours ago, 23 Oct 14, 6:00pm -
  • The Right Kind of Risky Behavior May Actually Make You More Attractive
    How attracted we are to others is based on a lot of different factors, but a recent study suggests there may be an evolutionary connection to why taking risks is an attractive behavior. It just has to be the right kind of risk.Read more...
    - 14 hours ago, 23 Oct 14, 5:00pm -
  • iOS 8 Jailbroken, We Recommend Holding Off for Now
    The same team who released the kind of sketchy iOS 7 jailbreak has released a jailbreak for iOS 8.1. Currently, it's Windows-only, in Chinese, and doesn't install Cydia by default. You should probably wait to install it.Read more...
    - 14 hours ago, 23 Oct 14, 4:30pm -
  • Deadspin The Hater's Guide To Your Local Halloween Store | Gizmodo Lumosity's Brain Games Are Bullsh
    Deadspin The Hater's Guide To Your Local Halloween Store | Gizmodo Lumosity's Brain Games Are Bullshit | Jezebel Why I Will Never Tell My Daughter to Give You a Hug | Kotaku The Classic PC Games You Must Play | Kinja Popular Posts Read more...
    - 15 hours ago, 23 Oct 14, 4:11pm -
  • ​The Evil "Tests" Job Interviewers Can Give (and How to Avoid Them)
    After going through the hassles of interviewing, not getting an offer sucks. Your first assumption is you weren't qualified, but that's not always true. You also could have failed any number of hidden tests, some of them very evil.Read more...
    - 15 hours ago, 23 Oct 14, 4:00pm -
  • iStat Mini Stuffs a System Monitor in Your Notification Center
    Mac: System monitors are a dime a dozen, but iStat Mini changes things up by placing all those stats right in your Notification Center so they're out of the way but still accessible. Read more...
    - 15 hours ago, 23 Oct 14, 3:30pm -
  • What's the Biggest Lie You've Ever Told?
    We all tell little white lies all the time, but sometimes a much bigger lie is needed. So, we want to hear it, what's the biggest lie you've ever told?Read more...
    - 16 hours ago, 23 Oct 14, 3:00pm -
  • Pixelmator for iPad Is a Powerful Image Editor on the Go
    iPad: Pixelmator is our favorite image editor on Mac and now it's available on the iPad with a ton of different editing features. Read more...
    - 16 hours ago, 23 Oct 14, 2:30pm -
  • Next Lock Screen Adapts Notifications and Shortcuts to Where You Are
    Android: Microsoft has created a lock screen for Android called Next, which puts notifications and app shortcuts right on the lock screen for quick access—and adjusts them for whether you're home, at work, or on the go.Read more...
    - 17 hours ago, 23 Oct 14, 2:00pm -
  • The Best Rechargeable Batteries
    Unsurprisingly, Eneloops dominated the best rechargeable battery voting , taking almost 80% of the vote as of this writing. The Eneloop line has an incredible reputation, and garnered huge numbers of positive anecdotes from our readers. In addition…
    - 18 hours ago, 23 Oct 14, 1:15pm -
  • The New Best Day to Book a Flight Is Sunday
    Sunday is the new Tuesday when it comes to getting the best deal on plane tickets, a new study reveals.Read more...
    - 18 hours ago, 23 Oct 14, 1:05pm -
  • This Chart Shows the States Where Your Salary Will Go Further
    The average salary for your profession might be higher in certain states than in others, but that's just one part of the whole financial puzzle. Factor in cost of living differences, and the states that pay the most for your occupation might be enti…
    - 18 hours ago, 23 Oct 14, 12:32pm -
  • Ten Simple Tips to Make Food Taste Better
    Sometimes it's the small touches that make the biggest difference when you're in the kitchen. Here are some simple tips from America's Test Kitchen for prepping, cooking, and seasoning designed to boost flavor in everyday cooking.Read more...
    - 19 hours ago, 23 Oct 14, 12:00pm -
  • Why You Should Get A Receipt Every Single Time You Get Gas
    You're driving along and you notice your fuel gauge is on E. You stop at a gas station and fill 'er up – and instead of gasoline you get a tank full of water. It happens. But if you paid cash and didn't get a receipt, your day just got uglier.Read…
    - 19 hours ago, 23 Oct 14, 12:00pm -
  • MediaMonkey has released the latest version of its awesome music player, which adds synchronization
    MediaMonkey has released the latest version of its awesome music player, which adds synchronization support for the iPhone 6 and iOS 8, among other improvements. Read more here, and see our guide to ditching iTunes for MediaMonkey for how to use it.…
    - 19 hours ago, 23 Oct 14, 11:49am -
  • Blenders That Last, Discounted Exercise Gear, and More Deals
    If you've ever owned a cheap $20 blender, you know they don't last long. If you want something nicer, there are a couple of great deals on highly-rated blenders today. The NutriBullet is great for making smoothies on the go, and a Ninja blender was…
    - 19 hours ago, 23 Oct 14, 11:45am -
  • ​Why You Should Schedule Time to Let Your Mind Wander
    Blocks are the worst enemy of any creative worker. German psychologist Wolfgang Köhler recommends working the proverbial bed, bath, and bus into your routine to let your thoughts flow and beat creative blocks.Read more...
    - 19 hours ago, 23 Oct 14, 11:30am -
  • Charlie Preps You for Events by Briefing You on Who You'll Meet
    Web: Whether you're meeting with a company bigwig or attending a conference full of strangers, it helps to know a little about the people you're going to interact with. Charlie hooks into your calendar and makes sure you're primed for every meeting…
    - 20 hours ago, 23 Oct 14, 11:00am -
  • ​Learn to Clean and Distill Dirty Water for Tough Times
    Survival skills can save your life in an emergency. Prepare yourself for not having access to clean water by learning to distill dirty water. Read more...
    - 20 hours ago, 23 Oct 14, 10:30am -
  • Every Single Flu Vaccine Myth, Debunked
    Here for sharing far and wide is a collection of the most common myths and misconceptions surrounding flu vaccines , debunked point-by-point with lucid, thoroughly referenced explanations. Read more...
    - 21 hours ago, 23 Oct 14, 10:10am -
  • How to Hack Your Own Network and Beef Up Its Security with Kali Linux
    Kali Linux is a security-focused operating system you can run off a CD or USB drive, anywhere. With its security toolkit you can crack Wi-Fi passwords, create fake networks, and test other vulnerabilities. Here's how to use it to give your own a ne…
    - 21 hours ago, 23 Oct 14, 10:00am -
  • Indulge Child-Like Work Ethic to Discover Your Dream Job
    "Kids" and "work" don't tend to be words we associate with each other (at least not since 1938). However, kids do work on things. There's just one criteria that separates them from adults: kids work on what they want to work on.Read more...
    - 21 hours ago, 23 Oct 14, 9:30am -

ProBlogger

  • A Social Media Etiquette Guide You Might Find Useful
    This is a guest contribution from Jennifer Landry. What do you think of when you hear the word etiquette? For most people, the term conjures up images of a relative telling them to chew with their mouth closed, or to take their elbows off the table.…
    - 20 hours ago, 23 Oct 14, 11:14am -
  • How You Can Make Your Writing Twice as Fast by Making It 3x More Time-Consuming; Wait, What?!
    This is a guest contribution from Karol K. You can read the first post in this series “The Power of TK in Content Writing and How it Can Help You” here. Imagine yourself in the following scenario… It’s a normal Tuesday and you decide to write…
    - 2 days ago, 22 Oct 14, 11:01am -
  • Stat-Driven Tips on How to Pitch to Big-Name Publishers in Your Niche
    This is a guest contribution from Wil of Startup Bros. What’s the best way to pitch a content idea to the big players in your niche? What do today’s top publishers look for in a contribution? Many of today’s biggest influencers get hundreds of…
    - 3 days ago, 21 Oct 14, 11:42am -
  • The Language of Selling – Are You Using It?
      This is a guest contribution from Richard Akhmerov. Benefits, benefits, benefits. We’ve all heard that benefits sell, not features. Create needs, not wants. But this is all rehashed information. And no amount of reading will make you better at t…
    - 4 days ago, 20 Oct 14, 11:31am -
  • Be a Better Blogger by Doing as Little as Possible
    When you make the decision to grow your blog and hopefully create an income from it, it can be so easy to fall into the trap of doing everything all at once in the name of getting as much exposure as you can. You’re blogging every day, you’re pro…
    - 5 days ago, 19 Oct 14, 11:22am -
  • Top Five Things to Learn from the Greggs vs Google Twitter Debacle
    This is a guest contribution from Mark Potter. Greggs is the UK’s largest bakery chain, famed for its sausage rolls and steak bakes. They have always enjoyed a strong social media presence, winning a Digital Impact Award in 2013 for a ‘Sandwich M…
    - 8 days ago, 16 Oct 14, 11:47am -
  • How Blogging In College Got Me My First Job
    This is a guest contribution from PR specialist Caitlin Dodds. I remember sitting alone in the airport with three hours to kill before my flight to Madrid. Squirming on the hard plastic chairs at my boarding gate with my laptop perched on my knees, I…
    - 8 days ago, 15 Oct 14, 7:07pm -
  • Your Blog as Part of an Overarching Business Strategy
    This is a guest contribution from Sabina Stoiciu. So you have a business blog (you DO have a blog for your business, yes?). Well it’s a great decision, and a decision that is growing in popularity. In a 2012 HubSpot study, 62% of respondents claim…
    - 9 days ago, 14 Oct 14, 7:05pm -
  • How to Write Successful Emails (and Improve Open Rates)
    This is a guest contribution from Luke Guy. Email is the key to a strong online presence. Like a binder to a book, so is the email list to blog/website. If used incorrectly, email marketing can destroy your business or it can build it into an empire.…
    - 11 days ago, 13 Oct 14, 11:13am -
  • Rebranding Your Blog: The Resources
    Last week we had Jodi from Practising Simplicity talk us through the decision behind rebranding her six-year-old established blog. Many of you had questions about the technical details of moving a blog, so I’ve rounded up some resources to help. Yo…
    - 12 days ago, 12 Oct 14, 11:53am -
  • The Power of “TK” in Content Writing (and How it Can Help You)
    Sometimes blogging is just slooooww… If you’ve ever been struggling (painfully) to write a couple of paragraphs that would make sense, only to find yourself with 400 words after two hours of effort then you know what I mean. … There can be many…
    - 15 days ago, 9 Oct 14, 10:28am -
  • 5 Crucial Link Building Strategies After Google Panda 4.1
    This is a guest contribution from Rizvan Ullah. Many people have been affected by the chain of Google Panda updates which began to roll out in February 2011. With an influx of information readily available, it’s become more important to provide onl…
    - 15 days ago, 9 Oct 14, 12:09am -
  • Things Bloggers Should Know Before Using Google Adwords
    This is a guest contribution from Jignesh Gohel. Google Adwords has been the most popular tool for online advertising. It is easy enough to set, optimize and start reaping the profits. However, a few know that it can be a highly relevant tool for bl…
    - 18 days ago, 6 Oct 14, 11:34am -
  • How Much to Charge for Sponsored Content – is This a Question You’ve Ever Asked Yourself?
    For new (and even established bloggers) there’s a cloud of mystery in the Australian blogging industry around setting advertising rates. As the community manager for Blogger Connect, one question I get asked a lot is: “how many unique views do I…
    - 19 days ago, 5 Oct 14, 10:27am -
  • How Our eBook Launches Have Evolved (after 235,000 eBook Sales)
    This week on my main blog – Digital Photography School – we launched our 24th photographic eBook (a guide to post production of portrait images) and it got me thinking back about some of the changes in my blogging since I started back in 2002. Ov…
    - 22 days ago, 2 Oct 14, 10:17am -
  • Using Visual Content to Increase Blog Engagement
    This is a guest contribution from Tom More of Slidely.com.  Visual content is your secret weapon to boosting blog engagement. The blog posts of today demand fresh, eye-catching content that can be read and shared easily, which makes videos, infograp…
    - 24 days ago, 30 Sep 14, 10:36am -
  • Thinking of Rebranding Your Blog? Read This.
    Rebranding an established and successful business? Why would you do that? For some, the risk of changing the name of something people have grown to know and love is too big. For others, the risk of being boxed into something they no longer feel much…
    - 24 days ago, 30 Sep 14, 10:27am -
  • It’s been 2 Years Since I’ve Seen A Blog Training Program This Good
    It has been almost two years since I’ve found training for bloggers that I’ve considered good enough to promote as an affiliate. I’m very fussy with who and what I promote (because there is so much hype and dubious practice in this space) but t…
    - 25 days ago, 28 Sep 14, 8:14pm -
  • 7 Powerful Tips for a Winning Twitter Sales Strategy
    This is a guest contribution from freelance writer Jawad Khan. More than 73% US companies use Twitter to connect with their target audience, get direct feedback from their customers and keep an eye on their competitors. You might be one of them. But…
    - 27 days ago, 27 Sep 14, 11:16am -
  • Why Web Push is the Next Big Thing for Bloggers
    This is a guest contribution from Tim Varner of GoRoost.com. Raise your hand if you’re a blogger who’d like to turn your one-time visitors into repeat visitors — and eventually, engaged community members. If you’re not raising your hand, I’…
    - 28 days ago, 25 Sep 14, 7:11pm -

TED Talks

Fabien Cousteau: What I learned from spending 31 days underwater
Fabien Cousteau: What I learned from spending 31 days underwaterIn 1963, Jacques Cousteau lived for 30 days in an underwater laboratory positioned on the floor of the Red Sea, and set a world record in the process. This summer, his grandson Fabie…
- 2 hours ago, 24 Oct 14, 4:52am -
Joy Sun: Should you donate differently?
Joy Sun: Should you donate differently?Technology allows us to give cash directly to the poorest people on the planet. Should we do it? In this thought-provoking talk, veteran aid worker Joy Sun explores two ways to help the poor....From:TEDVi…
- 3 hours ago, 24 Oct 14, 4:10am -
Fred Swaniker: The leaders who ruined Africa, and the generation who can fix it
Fred Swaniker: The leaders who ruined Africa, and the generation who can fix itBefore he hit eighteen, Fred Swaniker had lived in Ghana, Gambia, Botswana and Zimbabwe. What he learned from a childhood across Africa was that while good leaders can…
- 14 hours ago, 23 Oct 14, 4:48pm -
Moshe Safdie: How to reinvent the apartment building
Moshe Safdie: How to reinvent the apartment buildingIn 1967, Moshe Safdie reimagined the monolithic apartment building, creating “Habitat '67,” which gave each unit an unprecedented sense of openness. Nearly 5...From:TEDViews:98279 2…
- 18 hours ago, 23 Oct 14, 1:09pm -
Meaghan Ramsey: Why thinking you're ugly is bad for you
Meaghan Ramsey: Why thinking you're ugly is bad for youAbout 10000 people a month Google the phrase, “Am I ugly?” Meaghan Ramsey of the Dove Self-Esteem Project has a feeling that many of them are young girls. I...From:TEDViews:188422…
- 20 hours ago, 23 Oct 14, 10:40am -
Susan Etlinger: What do we do with all this big data?
Susan Etlinger: What do we do with all this big data?Does a set of data make you feel more comfortable? More successful? Then your interpretation of it is likely wrong. In a surprisingly moving talk, Susan Etlinger explains why, as we receive...…
- 20 hours ago, 23 Oct 14, 10:30am -

Search Engine Journal

Inside Adwords

  • New Study: The Impact of Digital on In-Store Shopping
    We've all heard the theories that people who do research online no longer care about the in-store experience … or don't even go to physical stores any more. Or that shoppers who use a smartphone in a store are looking to buy elsewhere.Google decide…
    - 1 day ago, 23 Oct 14, 6:00am -
  • Online Retailers: The Secret to Seasonal Success in 2014
    Originally posted on the Google Analytics blogPlan ahead.Over the past few years, we’ve seen the holiday rush begin earlier and earlier. And we’ve also noticed that the shopping frenzy is extending beyond the traditional season, with transaction…
    - 8 days ago, 16 Oct 14, 10:02am -
  • 2014 Holiday Shopper Research: Shopping Never Sleeps
    This holiday shopping season will be our most connected ever, with devices at our fingertips helping us hunt for deals in short moments—whether it’s on a laptop at work or on a smartphone right before bed. In fact, one third of all shopping searc…
    - 14 days ago, 9 Oct 14, 11:00pm -
  • Introducing Custom Affinity Audiences across the Google Display Network
    Over the past 2 years, we’ve launched affinity and in-market audiences, two new ways to help advertisers reach people across the Google Display Network who are most likely to be receptive to their messages. For example, if you’re marketing a new…
    - 17 days ago, 7 Oct 14, 10:59am -
  • Top holiday tips for retailers
    With October kicking off this week, the holiday shopping season is just around the corner. According to our recent research, 29% of shoppers plan to start their holiday shopping before Halloween. With this in mind, we’ve put together a Holiday Shop…
    - 22 days ago, 2 Oct 14, 10:05am -
  • Dynamic remarketing now available to advertisers across all verticals
    Over the next few weeks we are rolling out dynamic remarketing to all verticals including hotels, flights, real estate, classifieds, jobs, auto, finance and education. Since we launched dynamic remarketing for retailers, many advertisers like Bebe St…
    - 23 days ago, 1 Oct 14, 11:32am -
  • Measuring more value with estimated cross-device conversions, now available for display
    It’s been a year since we launched Estimated Total Conversions, which included cross-device conversions for search ads. Advertisers from around the world, both large and small, have used these insights to see a more complete and accurate picture of…
    - 24 days ago, 30 Sep 14, 2:26pm -
  • Keep price and availability fresh with automatic item updates
    We know you’re busy preparing great deals for the fast-approaching holiday season. When shoppers find these deals on Product Listing Ads (PLAs), they will expect the price and availability to match your website. Any changes to this information on y…
    - 24 days ago, 30 Sep 14, 10:01am -
  • Building the next generation of display ads for a multi-screen world
    It’s true that mobile devices offer a new canvas for advertisers to connect with consumers, but painting on this canvas has not always been easy. Many marketers started out by shrinking down their existing display ads for mobile, but this didn’t…
    - 25 days ago, 29 Sep 14, 7:00am -
  • Customized Creatives at Scale
    Earlier this year, we announced our commitment to build tools specific to the needs of advertisers with large scale campaigns. We call these “Tools for the Power User,” and they’re designed to help our most sophisticated advertisers reach custo…
    - 29 days ago, 25 Sep 14, 4:22pm -
  • The Google Best Practices Checklist for Mobile Success
    Effective mobile advertising in AdWords involves more than adjusting your bid modifier.  There are a number of specific actions to take in your accounts to successfully engage mobile users.We’ve put together a checklist, Smart Phone Tips, that cov…
    - 29 days ago, 25 Sep 14, 2:14pm -
  • Local inventory ads expand to more countries and formats
    More and more people turn to search to plan their local shopping trips. In fact, 83% of shoppers would be more likely to visit a store if they could check the availability of an item online beforehand.1 Since we launched local inventory ads in the U…
    - 31 days ago, 23 Sep 14, 10:32am -
  • Making every character count in your mobile search ads
    People expect information right at their fingertips, whether it’s locating the nearest burger joint or booking a flight. And they’re searching for all this information on small screens -- sometimes as narrow as 4 inches. This means that mobile ad…
    - 44 days ago, 10 Sep 14, 11:59am -
  • Extend the reach of your Product Listing Ads to qualified shoppers
    With the growth of product queries across the web, advertisers are looking for new ways to connect their products to interested shoppers.By opting your Shopping Campaigns into Google’s search partners, you can now reach users as they search or brow…
    - 45 days ago, 9 Sep 14, 10:58am -
  • Call out what matters most to your customers
    Whether it’s free shipping on all laptops or a price match guarantee on smartphones, the more information people have, the better purchase decisions they can make online. That’s why we’re introducing callout extensions: additional text that sho…
    - 51 days ago, 3 Sep 14, 4:37pm -
  • Making it easier to build rich and engaging mobile ads for the Google Display Network
    We recently added the ability for AdWords advertisers to upload HTML5 ads built with Google Web Designer into Google Display Network campaigns. Below is an overview of how you can use this integration to build HTML5 ads for your GDN campaigns. Peopl…
    - 58 days ago, 27 Aug 14, 11:59am -
  • A Guide to the New Profit-Driven Marketing Movement
    A new breed of marketers have made the shift to “profit-driven marketing,” which is about tackling traditional marketing challenges with unconventional approaches.  For example, they understand that in order to make more money, they have to stra…
    - 60 days ago, 25 Aug 14, 2:51pm -
  • Are your Product Listing Ads ready for August 31st?
    Earlier this month, we introduced an upgrade tool for advertisers to upgrade to Shopping campaigns quickly and easily. If you’ve already upgraded, then you’re all set. If you haven’t upgraded yet and don’t do it by the end of this month, the…
    - 64 days ago, 21 Aug 14, 9:59am -
  • Using Google Search and YouTube to Promote Your App
    Earlier this year, we announced our next generation of app promotion ads across Google Search, the Google Display Network and YouTube. The features on the Display Network launched in June as part of Google I/O. Today, I’m excited to announce the gl…
    - 65 days ago, 20 Aug 14, 10:58am -
  • Introducing Website Call Conversions
    Seventy percent of all mobile searchers have called a business directly from search ads. AdWords click-to-call ads, call metrics, and calls as conversions help you connect with these customers and gain insight about those calls. However, many custome…
    - 67 days ago, 18 Aug 14, 12:00pm -
  • Close variant matching for all exact and phrase keywords
    People aren’t perfect spellers or typists. In fact, at least 7% of Google searches contain a misspelling. And the longer the query, the greater the likelihood of a typo. But even if what they’ve typed isn’t perfect, people still want to connect…
    - 71 days ago, 14 Aug 14, 6:14pm -
  • New Shopping Campaigns Upgrade Tool
    This is the final stretch. At the end of August, regular Product Listing Ad (PLA) campaigns will retire and be replaced by Shopping campaigns. A majority of you have started upgrading to Shopping campaigns, but if you’re one of the few who haven’…
    - 74 days ago, 11 Aug 14, 2:09pm -
  • Search Network with Display Select: What happens on September 16th, 2014
    Earlier this year we shared some of the ways that advertisers like WordStream and Elmo Talent Software have been getting great results with the new AdWords Search Network with Display Select campaign type. Since then, hundreds of thousands campaigns…
    - 78 days ago, 7 Aug 14, 11:04am -
  • New shipping configuration tool available in Google Merchant Center
    Imagine a shopper has searched for a product on Google Shopping and found the perfect offer at the perfect total price inclusive of shipping. They reach checkout on the merchant’s site only to realize that the final price differs from what they’v…
    - 80 days ago, 5 Aug 14, 1:27pm -
  • Helping shoppers decide with product ratings on Google Shopping
    Product reviews provide critical information to shoppers making purchase decisions. To help shoppers easily find this information when searching for products, we’re introducing product ratings on Product Listing Ads.Shoppers in the United States wi…
    - 87 days ago, 29 Jul 14, 10:00am -

PPC Hero

  • PPC Insights for the Tourism & Travel Industry
    Series week continues as we assess PPC management across different industries. Yesterday, Kevin covered the Healthcare industry. Today, Kristina is discussing the Tourism and Travel industry. When I think of the …Read more at PPCHero.c…
    - 20 hours ago, 23 Oct 14, 11:15am -
  • Get Tips With The Leading Experts In PPC!
    Every week, our own Hanapin and PPC Hero account managers (and in-house experts) conduct webinars packed with tips, tricks, and actionable takeaways that will turbocharge your accounts and bring you …Read more at PPCHero.com
    - 22 hours ago, 23 Oct 14, 8:30am -
  • How to Keep Your Agency on Top of Holiday Ecommerce Planning – New Whitepaper!
    Most digital advertisers already know that the holidays aren’t just a time for shopping — they’re an even more crucial time for selling. But what many don’t know is how …Read more at PPCHero.com
    - 1 day ago, 23 Oct 14, 6:45am -
  • Miami. In January. Need We Say More?
    We’re excited to announce the newest Hero Conf Summit, created for serious digital advertisers in competitive markets. Once your busy holiday season has subsided, take some time to learn important new …Read more at PPCHero.com
    - 2 days ago, 22 Oct 14, 12:57pm -
  • How To Run PPC Accounts in the Cutthroat Healthcare Vertical
    Series week continues as we assess PPC management across different industries. Yesterday Rachael covered PPC for the IT and Technology industry. Today, Kevin covers the healthcare industry, and specifically business-to-business.Read more at P…
    - 2 days ago, 22 Oct 14, 6:45am -

Social Fresh

  • Facebook’s Atlas Puts DoubleClick on Notice: People-Based Advertising is Here
    Facebook’s re-release of Atlas is a game changer for marketers. The most significant part of the announcement is that Atlas will leverage Facebook identity for targeting and measurement. If those seven words don’t blow your mind, then please read…
    - 3 days ago, 21 Oct 14, 11:09am -
  • Tip: The Vanilla Ice Rule of Content Marketing
    I call this week’s tip “the Vanilla Ice rule.” At the next Social Fresh Conference, later this month in San Diego, I am going to give a presentation on this and something I call content envy, but I wanted to give you a quick preview first. Con…
    - 17 days ago, 7 Oct 14, 5:45am -
  • The Top 10 Corporate Blogs of 2014
    Top 10 Corporate Blog Awards: Nominations | Finalists | Top 10 Winners In anticipation of the upcoming Social Fresh Conference in San Diego later this month, we put out a call to you, our Social Fresh community, asking for nominations for the best…
    - 22 days ago, 2 Oct 14, 5:30am -
  • Tip: The Secret To How Buffer Creates So Much Awesome Content
    Buffer runs one of my favorite company blogs. They set a great example for anyone looking to utilize a blog to grow their business (which everyone should all be doing). One of the two content creators over at Buffer, Kevan Lee, recently shared how…
    - 24 days ago, 30 Sep 14, 5:45am -
  • A Masterclass In Social Marketing: 7 Tips From The Experts
    Twice a year the smartest minds in social media come together at Social Fresh Conference. They share their best strategies and tactics for building a better business using social marketing. We pulled together some of the best tips these social medi…
    - 28 days ago, 26 Sep 14, 8:07am -
  • Tip: Data isn’t sexy, but visual storytelling is
    I wanted to share a quick Social Fresh Conference insight from one of our speakers, Josh Karpf (@jkarpf), Global Director of Social at Spotify. I thought this was a cool way to turn data into a visual story and would be useful for your business. Spo…
    - 31 days ago, 23 Sep 14, 6:14am -
  • Top 20 Company Blogs 2014, Finalists Announced
    Top 10 Corporate Blog Awards: Nominations | Finalists | Top 10 Winners In a recent study conducted by Nora Ganim Barnes, PhD, at The Center for Marketing Research, 157 companies on the Fortune 500 list (31%) have public-facing corporate blogs, a…
    - 37 days ago, 17 Sep 14, 5:57am -
  • Tip: Learn how to create killer content using research
    “Having your company or brand attached to a significant piece of research that actually reveals new, useful information is one of the best ways to show your prospects that you are not just trying to sell your stuff, but also trying to contribute to…
    - 38 days ago, 16 Sep 14, 7:31am -
  • 14 things social marketers say
    One of the big themes we’ve seen a steady increase in through all the Social Fresh Conferences has to be the focus by marketers on visual storytelling. Quality images are no longer an option for many businesses, but a consistent investment. So to…
    - 39 days ago, 15 Sep 14, 6:00am -
  • How my Blog Helped me Meet Princesses, Talk to Billionaires, and Make A Few Million Bucks
    Editor’s note: When I first started the Social Fresh blog, Chris Brogan had already been blogging for years, and making money at it. So I asked Chris if he would give me his base level tips for how to use a blog to actually help make money for your…
    - 43 days ago, 11 Sep 14, 6:00am -

Boom Social

  • 5 Telltale Signs Your Social Media Marketing Sucks
    How is your social media marketing working for you? Do you even know? The following are 5 telltale signs your social media marketing sucks – and what you can do to make sure it doesn’t continue to suck! 1. Your social media community isn’t grow…
    - 3 days ago, 21 Oct 14, 4:30am -
  • How to Use Pinterest’s Promoted Pins to Drive Sales
    In case you haven’t heard, Pinterest is now providing a way for businesses to reach their ideal customers using promoted pins. These pins, which are similar to Facebook’s promoted posts and Twitter’s promoted tweets, allow businesses to choose…
    - 4 days ago, 20 Oct 14, 2:00pm -
  • 4 Ways To Use Twitter Coupons For Sales
    Have you ever considered using coupons as part of your Twitter strategy? Some businesses are hesitant to offer coupons on social media for fear of being too ‘salesy’; however, according to this infographic, 43.5% of people state that they follow…
    - 9 days ago, 15 Oct 14, 4:30am -
  • The Mac Daddy List of Twitter Tools for Marketers
    It’s all in the tools! I believe that using the RIGHT ones can have a huge impact on how effective and how successful your efforts are. More importantly, how much time and energy you save using the right ones :-)! Following are some of my favorite…
    - 17 days ago, 7 Oct 14, 9:36am -
  • 7 Reasons Why Social Boom is the “Must Attend” Event of the Year!
    This isn’t just another “social media” conference! This is the first of it’s kind, a “SOCIAL SELLING” conference. What’s the difference? Myself and all the speakers actually use social media to SELL stuff and we are going to pull back t…
    - 20 days ago, 4 Oct 14, 5:01pm -
  • 3 Social Media Marketing Goals and How to Achieve Them With Action-Gating
    Have you heard about a new trend in social media marketing? It’s called action-gating. Action-gating is a process where businesses ask for information from their followers, such as an email address, age, location, user feedback, etc., in exchange f…
    - 22 days ago, 2 Oct 14, 4:30am -
  • One SIMPLE Pinterest Trick to Get You More Followers (and 3 ways to use it!)
    Did you know that you can make one simple tweak to your Pinterest link that will get you more followers? With this minor adjustment, anyone who clicks your Pinterest link will automatically start following all of your boards (as long as they are logg…
    - 24 days ago, 30 Sep 14, 4:30am -
  • 5 BIG Social Selling Ideas for Small Businesses
    If you have been following me for long, you have often heard me say that the main goal of social media should be to build relationships with your customers and prospects! Through building authentic relationships, you get to know what your prospects n…
    - 25 days ago, 29 Sep 14, 4:30am -
  • How To Find Top Hashtags Using Hashtagify
    Today, hashtags are everywhere. Even if you don’t use Twitter or Instagram, you can’t miss them on billboards, TV ads, even on product packagings: Big budget campaigns want to push their custom hashtags in every possible touchpoint they can put t…
    - 28 days ago, 26 Sep 14, 5:55am -
  • 21 Social Media Conversation Starters
    Do you need a social media jump-start? Are your posts falling flat, or are you struggling to come up with new and interesting things to say? Following are 21 social media conversation starters you can use to get your fans and followers to start talki…
    - 32 days ago, 22 Sep 14, 4:30am -

Razor Social

  • 7 Landing Page Techniques to Dramatically Improve Website Conversions
    Tweaking your landing pages can dramatically improve your conversion rates.  Sometimes, even the smallest changes can make a massive difference. In this post, we are going to look at some tips and tricks to get the best out of your landing pages an…
    - 2 days ago, 22 Oct 14, 6:10am -
  • Is Your Blog Strategy Effective?
    Are you spending a lot of time creating blog content?  We certainly are, and it’s very time consuming.  But is it worth it? I recently listened to Mike Stelzner discuss this topic with the super-knowledgeable Andy Crestodina, and this spurred me…
    - 4 days ago, 20 Oct 14, 5:59am -
  • Essential Considerations for Choosing a Website Hosting Company
    Imagine you have built the house of your dreams.  It looks amazing and your neighbours are all admiring how beautiful it is but, inside the property, you start to notice some major cracks in the walls. After investigating, what if you find that y…
    - 9 days ago, 15 Oct 14, 5:30am -
  • 9 Hot Mobile Apps for Instagram
    What are the best mobile apps for Instagram? Which apps are used by people who are experts in the platform? Sue Zimmerman is a world-leading expert in Instagram and I recently interviewed her.  She shared some amazing tools and tips for Instagram w…
    - 11 days ago, 13 Oct 14, 6:20am -
  • Twitter Analytics Provided Free by Twitter
    Twitter now provides good analytics for free as part of its platform. But what about all the tool providers that focus on providing Twitter analytics?  What is going to happen to them? Platforms such as Twitter and Facebook continue to build out th…
    - 16 days ago, 8 Oct 14, 5:00am -
  • SEO Ranking Factors You Can’t Ignore!
    SearchMetrics is a SEO software company and, each year, they produce a report on SEO ranking factors that analyzes the content that appears high up in the search results and looks at why this content does well. Analysis is based on the top 10,000 k…
    - 18 days ago, 6 Oct 14, 5:55am -
  • The Ultimate Guide To Google Webmaster Tools
    WARNING:  If you are not monitoring Google Webmaster Tools, this is damaging to your business! Do you know how essential it is to have Google Webmaster Tools installed? When Google crawls through your site, it produces a report and gives it to you f…
    - 23 days ago, 1 Oct 14, 5:40am -
  • 5 Email Productivity Tools Guaranteed to Save You 1 Hour A day
    Is your email damaging your business? Imagine finishing up every evening without any email in your inbox.  How refreshing is it to finish a day with an empty inbox? If you add up all the time you spend on email and then add social media on top of t…
    - 25 days ago, 29 Sep 14, 8:50am -
  • Is Your Facebook Strategy Successful?
    When was the last time you evaluated your Facebook Page to verify whether your strategy is working? Do you even have a strategy for Facebook? There are many ways to get benefits from using Facebook for your business, but there are also many ways to…
    - 30 days ago, 24 Sep 14, 10:41am -
  • Blog Optimization: Advanced Technical Issues to Optimize Your Blog
    Do you want to get down and dirty and get into the really technical side of blogging?   Warning:  This article is a bit geeky and includes some advanced technical tips so I challenge you to read it!   Even if you don’t understand some of the art…
    - 32 days ago, 22 Sep 14, 5:15am -

Socialnomics

Social Media Explorer

  • newICYMI: From the Fonz to Cool Treats
    Social media moves pretty fast. If you don’t stop and look around once in a while, you could miss it. In order to help you keep up, the team here at SME Digital has distilled the biggest stories of the past week into one easy to digest chunk. With…
    - 2 hours ago, 24 Oct 14, 5:00am -
  • AboutLocal Brings Smart Social Listening To Everyone
    Jason Falls introduces AboutLocal, a free platform to monitor and listen to social media conversations located around a business location.       Related StoriesRevised Study Reminds Brands Of The Blind SpotBig Social Data: The Second Era Sta…
    - 2 days ago, 22 Oct 14, 5:00am -
  • Getting Past the Social Echo
    Listening is an important part of social strategy. It is important to know what’s being said about your brand where and by whom. I would argue that it is more important to listen to the conversations in your category or industry. In the past, I hav…
    - 4 days ago, 20 Oct 14, 5:00am -
  • ICYMI: From Killer Clowns to Snoop Dogg
    Social media moves pretty fast. If you don’t stop and look around once in a while, you could miss it.  In order to help you keep up, the team here at SME Digital has distilled the biggest stories of the past week into one easy to digest chunk. Lik…
    - 7 days ago, 17 Oct 14, 5:00am -
  • Four Things My Four-Year-Old Has Taught Me About Social Marketing
    My youngest daughter turns four years old today. Not only has the time flow by quicker than I could have imagined, I have learned more that I ever thought possible from her. So in honor of my little Jasmine’s birthday, here are four social marketin…
    - 8 days ago, 16 Oct 14, 5:00am -
  • Could Lean Rapid Prototyping Increase Your Marketing ROI?
    One of the things you’ll learn when measuring ROI is that you need an effective way to quickly test ideas for effectiveness before big marketing dollars are put behind them. One of the biggest challenges we’ve seen with marketing teams is that it…
    - 9 days ago, 15 Oct 14, 5:00am -
  • Love & Measurement: A Startup Case Study
    Measurement scares the snot out of a lot of marketers. I’ve written about it here and here, in case you forgot. Sometimes is scares me, too. The thing about tracking things is you never know what you’re going to see. It’s like stepping on a sca…
    - 10 days ago, 14 Oct 14, 5:00am -
  • Edgar Innovates In The Social Sharing Space
    Jason Falls reviews Edgar, a social media content management platform (a/k/a social sharing tool) and says it's good and has great potential, but is not quite ready for prime time.        Related StoriesStop Creating ContentMore on Finding Y…
    - 11 days ago, 13 Oct 14, 5:00am -
  • ICYMI: From Red Bull to Breast Icons
    Social media moves pretty fast. If you don’t stop and look around once in a while, you could miss it.  In order to help you keep up, the team here at SME Digital has distilled the biggest stories of the past week into one easy to digest chunk. Acq…
    - 14 days ago, 10 Oct 14, 5:00am -
  • Is Your Company’s Current Organizational Structure Well Suited For Social Media?
    Take a minute to think about all the corporate pages you see on Facebook, Instagram, and Twitter. Who manages those accounts? Since social media is a relatively new concept, many companies are uncertain of how to manage their pages. Imagine the follo…
    - 15 days ago, 9 Oct 14, 5:00am -
  • Get Lost, For Everyone’s Sake (especially your own)
    Like any good marketer, or business person, or just person in general, I have my favorite inspirational quotes (and I want to hear yours, so get ready to post in the comments). We all have our storehouse of excerpts, passages, or poetry that we dra…
    - 16 days ago, 8 Oct 14, 4:00am -

Re/code

Copyblogger

  • 5 Ways to Prevent Business Burnout When Your Inspiration Starts to Flicker
    In a space as fast-paced as the Internet, you know there are many tasks you “should” perform to reach more people with your story. You’re well-aware of other businesses with meteoric rises to fame and companies thrown into the spotlight seeming…
    - 8 days ago, 16 Oct 14, 8:00am -
  • Want to Hook Your Readers? Apply These 10 Principles to Create Captivating News Stories
    Writing well-structured articles that inform, educate, and entertain is not as easy as it looks. There are billions of webpages out there that contain poorly written, unimaginative, boring content. But those aren’t the descriptions you want associa…
    - 9 days ago, 15 Oct 14, 8:00am -
  • 25 Ideas to Transform Ho-Hum Infographics into Something Extraordinary
    A few weeks ago here on Copyblogger, Demian Farnworth presented the infographic as the Salvador Dalí of content marketing — the most interesting person at the cocktail party. More than just a superficial presence, an infographic is a significant a…
    - 10 days ago, 14 Oct 14, 8:00am -
  • How to Stand Out in a World of Dull Podcasts
    Think about this for a moment. Your favorite podcasts. This American Life. WTF with Marc Maron. Pat Flynn’s Smart Passive Income. Every single one of them started at the bottom. Every single one of them started in obscurity. Every single one of th…
    - 11 days ago, 13 Oct 14, 8:00am -
  • Authority 2015: Daniel Pink, Sally Hogshead, and Punk Legend Henry Rollins
    This last May, we held our first live event. Authority Intensive featured a personally-curated group of speakers in a single-track format to a sold-out house, with an emphasis on the fundamentals of design, content, traffic, and conversion. I must sa…
    - 15 days ago, 9 Oct 14, 8:00am -

TopRank Blog

The Future Buzz

  • Gawker Story Bashing Stubble Flies In The Face Of Actual Data
    Gawker decided to troll the Internet with a story bashing guys who maintain short facial hair (aka stubble). The diatribe is a 100% subjective, if not impassioned plea for men everywhere to not maintain stubble.Gawker Story Bashing Stubble Flies In T…
    - 2 days ago, 22 Oct 14, 11:24am -
  • More Data Proves Our Thesis On Soda Being The New Cigarettes
    Although this isn't a health blog, I like to cover all types of future trends and make predictions on them. One such trend I've written up repeatedly is the harmfulness of sugar, and how an excessive amount of refined sugar (like in a soda) is kill…
    - 3 days ago, 21 Oct 14, 3:14pm -
  • Dear McDonald’s: No One Wants To See How The Sausage Is Made
    I've written up brilliant strategic plays by McDonald's in the past. But I've also shared that they're completely and totally misguided in their recent tactic of showing "how the sausage is made" and how their "food" is essentially created in a labo…
    - 11 days ago, 13 Oct 14, 3:40pm -
  • Even Cable TV Providers Realize TV Is Over
    Smaller cable providers are waking up to the fact that cable TV itself is irrelevant while focusing on the actually relevant and desired broadband Internet. This is the smart way forward and plays to the reality of our world instead of clinging to…
    - 22 days ago, 2 Oct 14, 1:26pm -
  • You Should Avoid All Types Of Sugars (Natural & Artificial)
    Previously I wrote a post predicting in the future sugar would be viewed much the same way we view cigarettes today (it is, in a word: toxic). Since then, I'm pleased to see that Dr. Lustig's research linked in my previous post...You Should Avoid…
    - 32 days ago, 22 Sep 14, 11:19am -

Socialmouths

  • Content Marketing lessons from Spacey, O’Brien, C.K. and Silent Bob
    Who are you taking content marketing lessons from? Kevin Spacey has been the center of the content marketing conversation lately, after speaking at the Edinburgh Television Festival and recently at Content Marketing World 2014. But he’s not the…
    - 3 days ago, 21 Oct 14, 11:14am -
  • 10 Writing Tips for Great Social Media Posts
    It’s hard to keep up with the latest techniques for social media posting, isn’t it? In the constantly changing world of best blogging practices, it seems we’ve just learned how to craft the short and sassy snippet posts when a growing trend app…
    - 10 days ago, 14 Oct 14, 11:09am -
  • 9 Things You Should Be Sharing on Facebook but Probably Aren’t
    Don’t know what you should be posting on Facebook? You’re not alone! This is one of the most common questions asked by small business owners. Many business owners don’t know what they should be posting on their Facebook page other than posts ab…
    - 16 days ago, 8 Oct 14, 12:05pm -
  • How to Incorporate Social Media Into Your Product Packaging
    Twitter. Facebook. Email. Spend any amount of time browsing the internet, and you’re destined to stumble over countless social advertising and marketing schemes. In fact, while some companies do still rely on direct mail to spread the word about th…
    - 44 days ago, 10 Sep 14, 10:26am -
  • After 1.5 Million Posts Analyzed, Here is the Perfect Facebook Post
    Do you know how to craft the perfect Facebook post? Being on the Facebook News Feed has become as hard as being on Google’s first page. The fierce competition and recent changes in the algorithm are turning this almost impossible, and what make…
    - 77 days ago, 8 Aug 14, 10:56am -
  • Newsjacking: How to Use Recent Events to Get Traction on Social Media
    Chances are, you’ve imbibed a tidbit or two about keeping your social efforts relevant to current events. Turning to the news for content ideas will keep you chock full of inspiration, and will also help you piggyback on search terms potential cust…
    - 79 days ago, 6 Aug 14, 10:32am -
  • 3 Reasons to Rethink Your Facebook Ad Bidding Strategy
    By now, you already know the basics of running ads on Facebook – impactful headlines, attention-grabbing images, and concise copies, delivered within an emotional framework. Of course, you should not forget the advanced Facebook targeting capabilit…
    - 85 days ago, 31 Jul 14, 10:32am -
  • 8 Tips to Take Advantage of The New Google My Business
    Google has been honing its small business products for years, a process that has just as often been confusing for small business owners as it has been helpful. Now that confusion should be drastically reduced with the release of Google My Business. U…
    - 87 days ago, 29 Jul 14, 10:48am -
  • Tips and Tricks to Make A Video Go Viral
    Many people want to know the big secret to make a video go viral, but the truth is, there is no magic trick. There is a clear formula and plenty of tips and tricks to make videos, gifs, Tumblr accounts, or pretty much anything go viral. Jonah Berge…
    - 93 days ago, 23 Jul 14, 11:23am -
  • 5 Things to Consider When Monitoring Your Brand on Twitter
    A couple of weeks ago we talked about ways to change what people say about your brand online, to continue in that line, this week we’ll discuss a few things you need to consider when monitoring your brand on Twitter, again in collaboration with Men…
    - 100 days ago, 16 Jul 14, 11:42am -

Top Dog Social Media

  • Breaking Down The LinkedIn Social Selling Funnel
    Are you still struggling to get results with social selling and LinkedIn? Social selling is not easy at first. It can feel unnatural and even awkward at times. This might be because many entrepreneurs and sales professionals think of it as a “tacti…
    - 1 day ago, 23 Oct 14, 12:00am -
  • 7 Effective Tips To Get More Business From Your Blog
    Are you getting results with your blogging efforts? Or are you spending a lot of time writing them with very few people reading them? Although blogging can be time consuming, it has huge potential to help grow your website traffic and generate more b…
    - 8 days ago, 16 Oct 14, 1:00am -
  • 7 Experts Tell You How To Generate Leads With Social Media
    Do you struggle trying to generate leads with social media? I talked to seven experts on social media, social selling and lead generation that I deeply respect to find out the answer to one question: where are businesses owners struggling most when t…
    - 9 days ago, 15 Oct 14, 9:06am -
  • 16 Embarrassing Twitter Mistakes Businesses Must Avoid
    As someone who spends their days on strategizing social media campaigns for businesses, it’s easy to forget how many people struggle with things that seem obvious to me. Although I don’t often do private 1-on-1 sessions, I opened up a few spots r…
    - 16 days ago, 8 Oct 14, 2:49pm -
  • 10 Data-Driven Steps To Dominate LinkedIn Publishing
    The problem with a lot of stats that come out on social media (and anything really) is that they don’t always provide you with insight that’s immediately actionable. OkDork and Search Wilderness analyzed 3,000 of the most successful LinkedIn Publ…
    - 22 days ago, 1 Oct 14, 10:00pm -
  • 8 Reasons Why You Should Upgrade To LinkedIn Premium
    Is LinkedIn Premium actually worth the money? Many users will often find themselves wondering this at some point when they are offered a free trial to experience the features LinkedIn Premium offers. Although I am personally a LinkedIn Premium user,…
    - 30 days ago, 24 Sep 14, 2:50pm -
  • How To Turn Your Website Into a Conversion Machine
    Do you feel like your website isn’t converting as many leads as it should be? Conversion rate optimization is a true balance of art and science. There’s a wealth of data out there that tells us a lot about what works and what doesn’t but the cr…
    - 37 days ago, 17 Sep 14, 12:00am -
  • The State of Social Media Marketing: Fall 2014 Edition
    Having trouble keeping up with all of the recent changes to social media? There have been some big and important changes recently in social media that will be covered in this State of Social Media Marketing blog post. We’ve kept our eye on news tha…
    - 44 days ago, 10 Sep 14, 10:05am -
  • How To Find LinkedIn Groups With Targeted Prospects
    Do you use LinkedIn groups to find ideal prospects for your business? LinkedIn groups are one of my essential tools for driving leads. As you might have noticed, not all LinkedIn groups are created equally and it can be difficult to find the good one…
    - 51 days ago, 3 Sep 14, 2:02pm -
  • My Top 7 Worst Blogs & Why They Sucked
    Have you struggled with creating content that people both read and share? Content marketing isn’t always a walk in the park. In fact, it often results in quite a few failures before you really start to get the hang of creating content that resonate…
    - 58 days ago, 27 Aug 14, 1:42pm -

Simply Measured

  • Mercedes-Benz USA Debuts Instagram Customization Like You’ve Never Seen
    The Instagram experience is pretty straight forward. A single feed of photos and videos from friends, brands, and celebrities…But does it have to stop there? Luxury automaker Mercedes-Benz USA just launched an experience inside Instagram that’s u…
    - 15 hours ago, 23 Oct 14, 4:06pm -
  • How Secret Builds a Social Community with Life Hacks, Responding to Fans, and More
    Secret Deodorant’s social team has two serious advantages. First, its product is used by millions of women on a daily basis (more than 15% market share when compared with other leading deodorant brands in the United States in 2013), so it’s im…
    - 15 hours ago, 23 Oct 14, 3:40pm -
  • 5 Simple Steps for Creating Viral Social Content
    As social media marketers, we’re constantly reaching for that next piece of “viral” content. That next blog post, photo, infographic, Tweet, promotion, video, or offer that gets shared like wildfire across the web. The problem is that in our qu…
    - 2 days ago, 22 Oct 14, 2:09pm -
  • Tumblr Teaming Up With TV? Why Social Marketers Should Take Note
    For a long time (in social media terms), Twitter and Facebook have been the go-to channels for TV-related conversation and promotion. But the times are changing. People are now adapting new ways to watch TV. People consume TV shows on their own time…
    - 2 days ago, 22 Oct 14, 2:07pm -
  • #SIC2014: 3 Powerful Presentations You Might Have Missed
    Last week, a handful of coworkers and I attended the Seattle Interactive Conference along with thousands of digital marketers. We saw two days of presentations, workshops, and panels, featuring some of the most innovative thinkers in the tech scene.…
    - 4 days ago, 20 Oct 14, 5:11pm -
  • How Lloyds Bank Crushes Customer Service on Twitter
    Lloyds Bank, a British retail bank with branches in England and Wales, was founded in 1765 but has jumped into the social age with alacrity and skill.   In addition to being able to address more customer concerns, Lloyds benefits from its Twitter…
    - 7 days ago, 17 Oct 14, 12:11pm -
  • Test Your Holiday Social Strategy Early and Often
    The air has grown chilly and people are now debating who will host Thanksgiving this year. It’s a great time on social to remind people that you have holiday goodies on the way. But, the key to holiday success on social is mixing your holiday exci…
    - 8 days ago, 15 Oct 14, 7:17pm -
  • The Top 10 Retail Brands on Instagram, Twitter, and Facebook
    There’s a lot to be learned from looking at the top-performing brands in the social game network-by-network. Retail brands are devoting time and money to their presences on these major social networks at an ever-increasing rate. But who’s winnin…
    - 9 days ago, 15 Oct 14, 1:40pm -
  • 4 Lessons from Taco Bell, Burger King, Sonic, and the Cult of Irreverence
    Taco Bell, Burger King, and Sonic keep the mood light on social. They know that if you view them as entertainment, you’ll be more receptive to their product pushes. They know that social marketing efforts for casual eating find success with a cas…
    - 9 days ago, 15 Oct 14, 12:50pm -
  • 6 Simple Habits of Successful Social Marketers
    Most social media marketers have simple habits that keep them top of their game. Here at Simply Measured, our Account Management team, in particular, works closely with savvy marketers and hears what they’re working on day to day. I sat down recen…
    - 14 days ago, 10 Oct 14, 3:15pm -

SEO Buzz World

  • How to Recover from Penguin 3.0 Penalty?
    Google is continuing their efforts to cut down spamming and improve search results by eliminating or penalizing links that appears to be ‘poor’ as per their webmaster guidelines. With Penguin 3.0 rollout started on October 17 and still in process…
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  • Google Penguin 3.0; What is the Impact?
    It’s been almost two years now that Google Penguin is filtering out the sites that have a poor back-link profile. With its every update, a new guiding principle is added to Penguin algorithm or it is revised, which helps Google to penalize websites…
    - 21 hours ago, 23 Oct 14, 10:26am -
  • 57+ Best SEO Websites
    SEO has become more important now than ever before as your website definitely need to be in perfect place in terms of online traffic to promote the site. Whatever your website is related to, you need to have the best SEO strategy to promote your cont…
    - 13 days ago, 11 Oct 14, 5:24pm -
  • How to Make $100 Daily with Affiliate Marketing?
    The Web has grown wide in the last few years and with it the scope and opportunities of all sorts as well. The biggest attraction is the online money business where people dig up ideas and opportunities in order to make money. Does it really work or…
    - 21 days ago, 3 Oct 14, 9:10am -
  • Tips to Build Links for New Website
    Building a new website is not so hard than introducing it. Once site building is done, the next step is the building of links and authority. Though seems easy but mostly it gets quite tricky to run the link building process. The question is to build…
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  • Build Links without Content; Advice from 20 SEO Experts
    It is said that ‘Content’ is the best asset in link building. Both content and link building go closely together as content based links are easier to build and such links are valued by Google. However, it is not necessary to have content for link…
    - 28 days ago, 26 Sep 14, 1:37pm -
  • Top Elements of Powerful Post
    Blogging is quite common and popular these days. With every minute a new blog post is on its way to tens of dozens of readers. But not every blog post gain attention or liking. So, more the number of uninteresting posts, more are the chances for a bl…
    - 35 days ago, 18 Sep 14, 11:32pm -

Marketing Land

  • Mobile Ads Report: Android Women Click More, iOS Women Spend More
    Women (moms in particular) are probably the most important target audience online. Various data sources argue that adult women with families control more than 80 percent of household spending. Women generally also tend to be more receptive to adverti…
    - 17 hours ago, 23 Oct 14, 1:46pm -
  • Socialbakers Aims To Simplify Analytics With Social Health Index
    How healthy are your business’ social media efforts? It’s a simple question with few simple answers, often leading down a rabbit hole of analytics data. Socialbakers believes it can help businesses out of that hole. Today the social media analyti…
    - 18 hours ago, 23 Oct 14, 12:36pm -
  • SMX West 2015 Registration Open – Best Rates Available Now, Save $300
    Search Marketing Expo – SMX West returns to Silicon Valley for its eighth year in March 2015! Featuring three days jam-packed with cutting-edge tactics, the program will include sessions on search engine optimization (SEO), paid search advertising…
    - 19 hours ago, 23 Oct 14, 11:44am -
  • The Shifting Landscape Of Mobile
    If you’ve been keeping your eyes open, the shift to a mobile-first world should come as no surprise. Even beyond the data itself, all you need to do is take a walk outside, step into a Starbucks line, or take a trip on a bus to see how many eyes ar…
    - 19 hours ago, 23 Oct 14, 11:31am -
  • Yandex 2014 3Q Earnings Report: Revenue Up 28% Over Last Year’s 3rd Quarter Results
    Russian search engine Yandex released its 2014 third quarter earnings report yesterday, announcing a 28 percent increase in year-over-year revenue for the quarter, generating more than $313 million (RUR 13.1 billion). “Q3 was another strong quarter…
    - 22 hours ago, 23 Oct 14, 8:40am -

Daily Blog Tips

  • How to Get An Average Of 10 Comments for Every Blog Post You Write
    Are you struggling to increase your blog comments? We all want more comments to increase blog reputation. Unfortunately most bloggers find it really hard to get more comments.Wanna learn how to make more money with your website? Check the Online Pro…
    - 1 day ago, 23 Oct 14, 5:27am -
  • How to Get Started with a Business Dashboard
    Once your websites or online businesses start growing you'll certainly find that managing all the information becomes quite a challenge on its own. Web analytics, email subscribers and delivery rates, affiliate marketing sales, revenue from your own…
    - 3 days ago, 21 Oct 14, 8:48am -
  • What’s in Words: The Power of Blogging
    Seemingly, everyone has a blog these days. Barney Stinson. My mother. And pretty much, every company out there. And really, this should be a good thing — but all too often, it seems as though bloggers lose sight of their initial vision and land in…
    - 9 days ago, 15 Oct 14, 6:12am -
  • 5 Tips To Realistically Build A Popular Blog
    It’s frustrating, isn’t it?Knowing all of the things that you know and still not being able to take your blog to the next level. The level that’ll catapult you into “popular blogger” status.Wanna learn how to make more money with your web…
    - 12 days ago, 11 Oct 14, 11:15pm -
  • How to Never Publish a Post Before It’s Ready on WordPress
    Picture this: you are working on a really long post that you think your readers will love. The post will take a lot of work to get completed, so you decide to break the task in small parts, writing a bit every day. One day you are working late at a n…
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