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Sprout Insights

  • 4 Social Media Trends From 2014 to Guide You in 2015
    Social media continues to be a major asset to both our professional and personal lives. Not only are more people recognizing the value of things like Tweets, Pins, and +1s, but new social platforms and…The post 4 Social Media Trends From 2014 to G…
    - 3 days ago, 26 Dec 14, 12:32pm -
  • Where Journalists Can Find Shareable Content
    Journalists are content curators, which makes social networks an ideal professional fit. Social sharing allows you to curate content and add commentary that goes beyond the scope of article assignments, plus it and can help…The post Where Journali…
    - 6 days ago, 23 Dec 14, 10:31am -
  • The New Facebook Features Marketers Will Be Using in 2015
    Christmas has come early for marketers on Facebook. The social network has been busy releasing new publisher features and updating existing tools, including Search and Trending. Although your campaigns might be winding down for the…The post The Ne…
    - 7 days ago, 22 Dec 14, 12:40pm -
  • The VENT Method as a Content Strategy for Compelling Messaging
    This is an opinion post from Zachary Hanz, an email marketing manager at Sprout Social. As marketers, we fancy ourselves creative thinkers who inherently know what resonates with our audience because of our experience (and…The post The VENT Method…
    - 10 days ago, 19 Dec 14, 8:31am -
  • Start Publishing to Your LinkedIn Company Pages from Sprout
    Regularly sharing content on LinkedIn Company Pages is an important part of becoming a social business. In fact, according to LinkedIn data, the top performing brands on LinkedIn publish on average 112 status updates per…The post Start Publishing…
    - 12 days ago, 17 Dec 14, 2:54pm -
  • 3 Successful Examples of Facebook Contests
    Facebook contests are a great way to drive engagement and increase brand visibility, which is why they’ve become a staple for many marketers. Although the social network has strict rules in place, the quick access…The post 3 Successful Examples…
    - 13 days ago, 16 Dec 14, 11:11am -
  • 6 Ways Sprout Social Can Save You Time for the Holidays
    During the holiday season, every minute counts. The “most wonderful” time of the year can quickly become the busiest time of year, especially for social media managers who are expected to be fully engaged in the…The post 6 Ways Sprout Social…
    - 14 days ago, 15 Dec 14, 12:15pm -
  • Op Ed: The Increasingly Uneven Social Media Playing Field
    This is an opinion post from Andy White, the Director of Social Business Strategy at Sprout Social. Recently I spent several days at a social media conference where I took 20-minute sessions with individuals looking for…The post Op Ed: The Increa…
    - 17 days ago, 12 Dec 14, 1:19pm -
  • Manage Messages Across Inboxes with Notifications & Previews
    A little over a month ago we launched our brand new Smart Inbox loaded with tons of updated capabilities to help you better manage your social messages. Today, we’re excited to release two new features…The post Manage Messages Across Inboxes wit…
    - 18 days ago, 11 Dec 14, 12:31pm -
  • 3 Steps for Recruiting with Facebook Ads
    Advertising on Facebook can be intimidating for those who have never given it a try. However, instead of looking at the site as a source of frustration, recruiters should be looking at it as a pool of more…The post 3 Steps for Recruiting with F…
    - 19 days ago, 10 Dec 14, 11:52am -

Convergent1

  • Happy Holidays Everyone!
    Wishing everyone a restful holiday, and cheers to 2015!The post Happy Holidays Everyone! appeared first on Convergent1.
    - 6 days ago, 23 Dec 14, 9:00am -
  • Benefits of Using a CMS
    Which content management system is best for your website? The post Benefits of Using a CMS appeared first on Convergent1.
    - 10 days ago, 19 Dec 14, 9:00am -
  • Importance Of Creating A New Corporate Identity
    Coming up with a new corporate identity has many advantages. Read more about how we can help!The post Importance Of Creating A New Corporate Identity appeared first on Convergent1.
    - 11 days ago, 18 Dec 14, 9:00am -
  • Crisis Management In Social Media
    What is the value of a good reputation online? The post Crisis Management In Social Media appeared first on Convergent1.
    - 12 days ago, 17 Dec 14, 9:00am -
  • Social Media Marketing With Facebook Dark Posts
    What exactly are Facebook dark posts and why are all of the top advertising agencies using them? The post Social Media Marketing With Facebook Dark Posts appeared first on Convergent1.
    - 13 days ago, 16 Dec 14, 9:00am -
  • Google introduces the “No CAPTCHA reCAPTCHA”
    Are you a robot? Isn’t spelling out those distorted words on websites annoying? Read more CAPTCHA reCAPTCHA:The post Google introduces the “No CAPTCHA reCAPTCHA” appeared first on Convergent1.
    - 14 days ago, 15 Dec 14, 9:00am -
  • 7 Favorite WordPress Plugins Used by Convergent1
    What would a WordPress website be without plugins? We at Convergent1 have a few that we prefer above all others. Read more to find out which ones!The post 7 Favorite WordPress Plugins Used by Convergent1 appeared first on Convergent1.
    - 17 days ago, 12 Dec 14, 9:00am -
  • Google Analytics And SEO
    What's the key to optimizing your website for search engines?The post Google Analytics And SEO appeared first on Convergent1.
    - 18 days ago, 11 Dec 14, 9:00am -
  • Case Study: Parish Drum Designs
    You've never seen a website like this! Check out our newest project for a drum designer in Dallas, TX.The post Case Study: Parish Drum Designs appeared first on Convergent1.
    - 19 days ago, 10 Dec 14, 9:00am -
  • The New “Heads Down Society”
    How is mobile technology impacting the way we perform business operations?The post The New “Heads Down Society” appeared first on Convergent1.
    - 20 days ago, 9 Dec 14, 9:00am -

Social Media Today

  • How To Engage Your Email Audience on Social Media, And Vice Versa
    As new technologies and platforms join the marketing mix over time, it can be tempting to put your tactics into separate silos. While many marketers keep their promotional channels running on parallel tracks, the truly powerful messages are actually…
    - 31 Dec 69, 6:00pm -
  • 5 Tips for Getting Your Dream Job in Social Media
    Connecting with others over social media is loads of fun so imagine if you got to make a career out of it!. An increasing number of brands and marketing teams are hiring social media managers to take their social efforts to the next level. If you’v…
    - 31 Dec 69, 6:00pm -
  • 5 Ways to Strengthen Customer Loyalty
    Whether you own a bricks-and-mortar store, online business or a Fortune 500 company, whether you offer products, services or experiences, you know that customers are the ones that determine whether a business thrives or fails.
    - 31 Dec 69, 6:00pm -
  • Understanding Speedy Deletion Defenses for Wikipedia Articles
    If you are reading then, chances are the article you are trying to save from speedy deletion has already been deleted from existence on Wikipedia. Without knowing the speedy deletion defenses for Wikipedia, many articles recommended for speedy deleti…
    - 31 Dec 69, 6:00pm -
  • Awesome Things Brands Did on YouTube, Facebook & Twitter in 2014 [INFOGRAPHIC]
    Facebook organic reach may have tanked, but that didn't stop brand from doing awesome things on social media. Here's an infographic timeline, created by Unmetric, that highlights the most shared advertising campaigns, tweets and videos.
    - 31 Dec 69, 6:00pm -
  • Digital Marketing Trends for 2015
    While most non-believers remain paralyzed by that now famous line, “What’s the ROI of Social Media?”…year after year passes them by without ever developing a solid social plan. For those businesses who still struggle with this question, the b…
    - 31 Dec 69, 6:00pm -
  • Sales and the Illusion Of Control
    Many of us, in and out of sales, operate under the illusion that we are in control, but we aren’t. Many might respond, well the customer is in control, so we have to work with them. As Matt points out, this may not be true, the customer may not t…
    - 31 Dec 69, 6:00pm -
  • Rise of Next Generation Internet Access Across Europe
    The number of European households within a reach of high-speed broadband of at least 30 Mbps download speeds reached 62 percent of EU homes at the end of 2013, according to a new market study by IHS.
    - 31 Dec 69, 6:00pm -
  • Freelance Vs. Permanent
    If you’re looking for a new job, particularly in the digital sector, in a few weeks you’re probably going to be spoilt for choice as new recruitment budgets start to get allocated and job adverts start appearing here, there and everywhere, so rig…
    - 31 Dec 69, 6:00pm -
  • Unique Experiences: The New Corporate Gift
    Holidays is the time of the year when we get an opportunity to show our love for our families, express our gratitude to our employees, and show our appreciation to our business partners. Most of the time we do so through gift-giving. And who doesn’…
    - 31 Dec 69, 6:00pm -

SocialTimes

  • newSocial Media Newsfeed: Facebook Year in Review Snag | Ello Commenting
     Click here to receive the Morning Social Media Newsfeed via email.Facebook Apologizes To Bereaved Father For ‘Year In Review’ (The Huffington Post)Facebook rolled out a new feature this December called “Year In Review,” a post that showed…
    - 1 hour ago, 29 Dec 14, 7:00am -
  • Social Media Jobs: Brigade Marketing, Columbia University Medical Center, PGA Tour
    This week, Brigade Marketing is hiring a senior social media manager, while Columbia University Medical Center needs a digital science content producer. PGA Tour is seeking a community manager/analyst, as well as a manager of digital communications.…
    - 2 days ago, 27 Dec 14, 3:51pm -
  • 7 Overused Marketing Buzzwords of 2014
    Much like any industry, marketing and social media comes with its own collection of jargon. As the jargon follows industry trends, some of these words get overused.Take innovation, for instance. This is perhaps the most overused buzzword in busines…
    - 3 days ago, 26 Dec 14, 12:20pm -
  • Ello Adds New Commenting Features, Announces 2015 Redesign
    For those of you still keeping tabs on Ello, they’ve announced some new features for the new year.You can now reply all in comments, cancel nasty comments, and embed images if you like. According to an email they sent out to users, 2015 will also…
    - 3 days ago, 26 Dec 14, 10:13am -
  • The Magnitude of the 2014 Security Breaches was Underrated
    Here at SocialTimes, we’ve covered a lot of the security breaches and hacks throughout 2014. Indeed there have been some sizable breaches this year, with the ongoing Sony saga featuring as one of the most publicized. However, as security breaches…
    - 3 days ago, 26 Dec 14, 8:00am -
  • Dictionary.com Chooses ‘Exposure’ as the 2014 Word of the Year
    Every year, there are events that define the public’s thinking. Trying to encapsulate a year within a single paragraph or phrase is difficult. This year, Dictionary.com chose ‘exposure’ as their word of the year — very fitting given events l…
    - 4 days ago, 25 Dec 14, 9:12am -
  • The Top 5 Viral Events of 2014
    Going viral is a coveted status many content creators hope for. While few will achieve such virality and this year, there were a few big ones — some brand driven, others driven by social issues and unrest. Here are the top five viral events of 2014…
    - 5 days ago, 24 Dec 14, 1:05pm -
  • The Least Annoying Holiday Music Marathon Videos from YouTube
    Depending on your character, holiday carols are either charming or grating. But either way, we’re stuck with them. According to YouTube, you guys are listening to a lot of holiday tunes. And not cool ones. “Rudolph” and “Jingle Bells” are…
    - 5 days ago, 24 Dec 14, 10:00am -
  • Social Media Newsfeed: Facebook’s Oldest Fan Dies | Finding Time for Social Media
     Click here to receive the Morning Social Media Newsfeed via email. Woman Who Challenged Facebook’s Age Limit Dies at 114 (NPR)Anna Stoehr became an Internet celebrity at age 113, when she owned up to fibbing on her Facebook account so she could…
    - 5 days ago, 24 Dec 14, 7:00am -
  • Issuu Disrupts the Traditional Holiday Catalog With Clip Tool
    You’ve probably been perusing Pinterest for holiday decorating and shopping ideas. So you’ve probably come across clipped content from issuu. This season, retailers flocked to the publishing platform for their gift guides and catalogs. With the l…
    - 6 days ago, 23 Dec 14, 3:54pm -

The Next Web

  • newThe top gadget deals of 2014
    We’ve had a bunch of awesome gadgets for work and play on sale this year at TNW Deals — and now we’ve rounded up the best of them all in one place. Get your hands on these deals before the new year rolls in! Limefuel LP200x 20,000 mAh Dual USB…
    - 1 hour ago, 29 Dec 14, 7:02am -
  • newThink Ukraine couldn’t possibly have a thriving tech sector? Think again
    Ukraine has had its fair share of troubles this year, with political turmoil in the east of the country making headlines around the world. However, that doesn’t seem to have harmed the country’s tech sector. A new report [PDF link] from Ukrain…
    - 2 hours ago, 29 Dec 14, 6:03am -
  • newOffline over Christmas? Read all the tech news you missed right here
    Christmas is over. Well, not officially, but we’re straddling that odd period between saying goodbye to the past year and welcoming in a new one. So while you’re still working through the leftovers and recovering from the shock of spending quite…
    - 3 hours ago, 29 Dec 14, 5:19am -
  • newChina’s Christmas present to Google? Blocking Gmail
    Gmail has been completely blocked in China, following six months of disruption by government censors. Google’s Transparency Report reveals Gmail traffic in China dropping like a stone on December 25th. The Chinese government has not claimed respons…
    - 4 hours ago, 29 Dec 14, 4:35am -
  • newKim Dotcom will soon launch an encrypted video call service
    Kim Dotcom has announced that his company Mega will launch a secure, fully encrypted video call service soon, reports VentureBeat. The maverick and entrepeneur tweeted the news only hours ago, taking a dig at Microsoft-owned video chat service Skype:…
    - 6 hours ago, 29 Dec 14, 2:50am -
  • newPinterest gears up to launch ads on New Year’s Day
    Pinterest will soon open for business by allowing brands to advertise on its curation network beginning first thing next year, reports The New York Times. Come New Year’s Day, Pinterest will allow marketers to pay for and place ads across its site…
    - 8 hours ago, 29 Dec 14, 12:53am -
  • The Interview is now available on iTunes
    Apple may be a few days late to the party, but it’s finally joining YouTube, Google Play and Xbox Video in offering Sony’s controversial film The Interview for streaming on iTunes, reports Recode. The Interview is available to iTunes customers in…
    - 10 hours ago, 28 Dec 14, 10:18pm -
  • 5 brands that defy social media best practices
    Brian Honigman is a marketing consultant, speaker and freelance writer. This post originally appeared on the his blog. Pablo Picasso famously remarked, “learn the rules like a pro, so you can break them like an artist.” While he may have been…
    - 20 hours ago, 28 Dec 14, 12:00pm -
  • Why I’d rather email than pay for ads
    Poornima Vijayashanker is the founder of Femgineer, helping entrepreneurs and tech professionals (especially women) level up their careers. “Why is email the most effective channel for converting customers?” Exactly a year ago I had 10 people su…
    - 1 day ago, 28 Dec 14, 8:00am -
  • How to build a social ecosystem from scratch
    Olga Steidl is the Growth manager at Inbot. How many meaningful connections have you built this week? How many old connections did you nurture? When was the last time someone excitedly called you to tell you about a project they launched with someone…
    - 2 days ago, 27 Dec 14, 1:00pm -

Search Engine Land

  • newAdWords Scripts For Every Level: Part 1, Learning How To Read Scripts
    A primer on the fundamentals of Google AdWords scripts.The post AdWords Scripts For Every Level: Part 1, Learning How To Read Scripts appeared first on Search Engine Land.Please visit Search Engine Land for the full article.
    - 1 hour ago, 29 Dec 14, 7:05am -
  • Yahoo Directory Closes, Five Days Early
    The core service that launched Yahoo as an internet company -- the Yahoo Directory -- finally closes 20 years after it began.The post Yahoo Directory Closes, Five Days Early appeared first on Search Engine Land.Please visit Search Engine Land for…
    - 1 day ago, 27 Dec 14, 9:33pm -
  • Why You Need To Make Dynamic Copy An Integral Part Of Your 2015 PPC Strategy
    As we head into 2015, advertisers and searchers are both suffering ad fatigue. Part of this fatigue has to do with the current state of paid search, including which features are considered necessary. The other part has to do with advertisers not adap…
    - 3 days ago, 26 Dec 14, 9:15am -
  • Mapping It Out: Our Top 10 Local Search Columns For 2014
    Consumers have grown increasingly reliant on the web for discovering local businesses and determining which ones to patronize. In fact, a survey conducted by BrightLocal earlier this year revealed that 88% of consumers trust online reviews as muc…
    - 3 days ago, 26 Dec 14, 8:20am -
  • Search In Pics: Google Scream Room, Mr. Jingles & Jewglers Menorah
    In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have, and more. Mr. Jingles On Holidays: Sourc…
    - 3 days ago, 26 Dec 14, 7:55am -
  • Google Music Video Search Results Now Contain Links To Lyrics On Google Play
    Google's music video search results also contain lyrics snippets with a link to the full lyrics on Google Play.The post Google Music Video Search Results Now Contain Links To Lyrics On Google Play appeared first on Search Engine Land.Please visit…
    - 3 days ago, 26 Dec 14, 7:49am -
  • Google Translate Shows Santa Claus Picture As Easter Egg
    Google loves easter eggs and here is a special one for the holiday season. Search for Santa Claus on Google Translate.The post Google Translate Shows Santa Claus Picture As Easter Egg appeared first on Search Engine Land.Please visit Search Engi…
    - 3 days ago, 26 Dec 14, 7:38am -
  • SPONSOR MESSAGE: Choosing An SEM Platform
    The ever-changing digital landscape has added complexity and opportunity to running a high-performance search campaign. Many companies, in an effort to work faster, smarter and better, are using an SEM software platform. SEM platforms automate the ti…
    - 4 days ago, 25 Dec 14, 1:00pm -
  • Where’s Santa? The 2014 Santa Tracker Review, From NORAD To Google
    Santa Claus is on his way -- and there are two excellent services to track his progress. Our guide to getting the most of out NORAD Tracks Santa and Google Santa Tracker.The post Where’s Santa? The 2014 Santa Tracker Review, From NORAD To Google…
    - 5 days ago, 24 Dec 14, 2:29pm -
  • Useful Links For Link Builders: Our Top 10 Link Week Columns For 2014
    When Google’s head of webspam, Matt Cutts, kicked off 2014 by denouncing guest blogging as a link building strategy, link builders knew they were going to be in for an interesting year. And indeed they were right. We saw major brands like Expedia…
    - 5 days ago, 24 Dec 14, 8:24am -

Matt Cutts

Introducing the no CAPTCHA reCAPTCHA
Introducing the no CAPTCHA reCAPTCHAreCAPTCHA protects the websites you love from spam and abuse. We're introducing a new API that radically simplifies the reCAPTCHA experience. We're calling i...From:Google WebmastersViews:769611 2096r…
- 19 hours ago, 28 Dec 14, 1:05pm -
English Google Webmaster Central office-hours hangout
English Google Webmaster Central office-hours hangoutJoin us for a *Google Webmaster Central office hours hangout* :) Add your questions to this event page, this session is open to anything webmaster related li...From:Google WebmastersViews:8…
- 22 hours ago, 28 Dec 14, 10:10am -
English Google Webmaster Central office-hours hangout
English Google Webmaster Central office-hours hangoutJoin us for a *Google Webmaster Central office hours hangout* :) Add your questions to this event page, this session is open to anything webmaster related li...From:Google WebmastersViews:9…
- 1 day ago, 28 Dec 14, 7:15am -
English Google Webmaster Central office-hours hangout
English Google Webmaster Central office-hours hangoutJoin us for an *End Of Year Google Webmaster Central office hours hangout* :) Add your questions to this event page, this session is open to anything webmaster related like crawling, duplicate.…
- 2 days ago, 27 Dec 14, 4:56pm -
Search-Friendly Mobile Sites
Search-Friendly Mobile SitesIf you're a CMS provider, this event's for you!* Join us this Wednesday for a presentation on helping your customers make search-friendly mobile sites. The ...From:Google WebmastersViews:1989 32ratingsTime:…
- 3 days ago, 26 Dec 14, 10:56am -
ウェブマスター オフィスアワー 12 月 11 日 (Webmaster Office Hours in Japanese)
ウェブマスター オフィスアワー 12 月 11 日 (Webmaster Office Hours in Japanese)This is a Webmaster Office Hour in Japanese. For Hangouts in other languages, please see our Office Hours schedule in our Google Webmasters page. https:…
- 4 days ago, 25 Dec 14, 10:35am -

Gary Vaynerchuk

The Most Important Word Ever
The Most Important Word EverGary Vaynerchuk is a New York Times and Wall Street Journal Best-Selling author, self-taught wine expert, and innovative entrepreneur. Find more at http:/...From:Gary VaynerchukViews:224336 763ratingsTime:0…
- 15 hours ago, 28 Dec 14, 5:43pm -
Stop Wasting Time and Start Building a Business
Stop Wasting Time and Start Building a BusinessAudit yourself. Take a step back and take a look at how you're spending your 10-12 hour day. I guarantee that 25% of it is spent doing dumb sh*t. Stop wastin...From:Gary VaynerchukViews:2918…
- 17 hours ago, 28 Dec 14, 3:01pm -
ONE OF MY BEST CALLS: Facebook straight-up stole Instagram for $1Bln
ONE OF MY BEST CALLS: Facebook straight-up stole Instagram for $1BlnSo just recently, Business Insider put out an article claiming that Facebook's $1 billion dollar acquisition of Instagram was a steal since the company is no...From:Gary Vayner…
- 21 hours ago, 28 Dec 14, 11:52am -
#AskGaryVee Episode 58: Working with Clients, Avoiding the Middle, & Scooter Braun Asks a Question
#AskGaryVee Episode 58: Working with Clients, Avoiding the Middle, & Scooter Braun Asks a QuestionQOTD: How much do you hate DRock? #TIMESTAMPS 01:28 - Working on projects with clients, how much is done online? (Skype) vs. in-person meetings? 02:…
- 21 hours ago, 28 Dec 14, 11:22am -
Gary Vaynerchuk and the New York Jets
Gary Vaynerchuk and the New York JetsI moved to New Jersey when I was 5 years old, and at the point, I couldn't speak a lick of English. I remember going outside one day and one of the boys from...From:Gary VaynerchukViews:2004 95rating…
- 1 day ago, 28 Dec 14, 7:15am -
#AskGaryVee Episode 57: Christmas Shopping, How to Sell Wine, & Instagram Followers
#AskGaryVee Episode 57: Christmas Shopping, How to Sell Wine, & Instagram FollowersQOTD: What's your Instagram handle? #TIMESTAMPS 02:01 - My husband is a “big picture” kind of guy, but so is his wish list. Any advice on xmas shopping for ...…
- 1 day ago, 28 Dec 14, 4:29am -

AllFacebook

  • Facebook Ordered to Stand Trial Over Claims That It Scanned Users’ Messages
    U.S. District Judge Phyllis Hamilton in Oakland, Calif., dismissed some claims in a class-action lawsuit against Facebook but ruled that the social network must face claims that it scanned the content of messages sent between users, for advertising…
    - 3 days ago, 26 Dec 14, 11:10am -
  • Facebook Testing Featured Videos in Videos Sections of Select Pages
    Facebook confirmed to TechCrunch that it is testing a new design for the videos section of select pages – including ABC News and The New York Times – which includes a featured video. (more…)New Career Opportunities Daily: The best jobs i…
    - 5 days ago, 24 Dec 14, 12:50pm -
  • A Social Network About Nothing: Jerry Seinfeld Enjoys Rapid Facebook Success
    Comedian Jerry Seinfeld finally joined Facebook in late October, and he has more than doubled the likes on his page over the course of two months. Paul Beddoe-Stephens, who works on strategic partnerships for entertainment at the social network, e…
    - 5 days ago, 24 Dec 14, 11:58am -
  • Facebook Surveying Ads Manager Users
    Facebook continues to conduct surveys of both users and advertisers in an attempt to keep refining its offerings, and the latest effort was aimed at the latter — specifically, Ads Manager users. (more…)New Career Opportunities Daily: The bes…
    - 5 days ago, 24 Dec 14, 11:14am -
  • Social Media Jobs: Los Angeles Tourism and Convention Board, Brigade Marketing
    This week, the Los Angeles Tourism and Convention Board is hiring a manager of social media, while Brigade Marketing needs a senior social media manager. Society for Science & the Public is seeking a social media specialist, and GlobeOne is on the…
    - 5 days ago, 24 Dec 14, 10:26am -
  • Colin Stretch Sells 1,000 Facebook Shares
    Facebook vice president and general counsel Colin Stretch reported in a Form 4 filing Tuesday with the Securities and Exchange Commission that he sold 1,000 shares of Facebook class-A common stock. (more…)New Career Opportunities Daily: The be…
    - 5 days ago, 24 Dec 14, 10:10am -
  • Verizon Wireless to Kick Off NFL Video Clips on Facebook
    Just in time for the National Football League postseason, the league is teaming up with Facebook to post short video clips game highlights, NFL news and fantasy advice to be followed by ads for Verizon Wireless, which is footing the bill, The Wall…
    - 6 days ago, 23 Dec 14, 7:19pm -
  • Oracle Acquires Facebook Data Partner Datalogix
    One of Facebook’s data partners has a new owner, as Datalogix was acquired by Oracle, the two companies announced Tuesday. (more…)New Career Opportunities Daily: The best jobs in media.
    - 6 days ago, 23 Dec 14, 5:30pm -
  • Facebook Adds ‘Find Apps’ to Flagship Mobile Apps
    Facebook added a “Find Apps” option to its flagship mobile applications, which displays 25 ads for apps and games, Josh Constine of TechCrunch reported. (more…)New Career Opportunities Daily: The best jobs in media.
    - 6 days ago, 23 Dec 14, 4:32pm -
  • Atlas-Omnicom Media Group Partnership Goes Live in Asia-Pacific Region
    The agency-wide ad-serving and measurement partnership between Facebook’s Atlas and Omnicom, which was officially announced at Advertising Week 2014 in September after being reported earlier that month by Ad Age, is now active with Omnicom Media G…
    - 6 days ago, 23 Dec 14, 3:49pm -

AllTwitter

  • The 10 Biggest Social Networks Worldwide
    Facebook is the world’s biggest social network, with 1.35 billion users as of December 2014.But what about the rest of the top 10? (more…)New Career Opportunities Daily: The best jobs in media.
    - 5 days ago, 24 Dec 14, 2:00pm -
  • 68% of CEOs Have Zero Social Media Presence [INFOGRAPHIC]
    More than two-thirds (68 percent) of Fortune 500 CEOs have absolutely no social media presence on any major network, including Twitter, Facebook, Instagram, Google+ and even LinkedIn, reveals a new study. (more…)New Career Opportunities Daily: T…
    - 5 days ago, 24 Dec 14, 11:00am -
  • This Year in Social Media [INFOGRAPHIC]
    2014 has been a big year for social media, notably in the marketing and advertising space, with a number of key updates, launches and features from the major players. (more…)New Career Opportunities Daily: The best jobs in media.
    - 5 days ago, 24 Dec 14, 8:00am -
  • Interest in #Twitter is Declining Worldwide (But #Instagram Has Never Been More Popular)
    Twitter hasn’t had the best of years. The stock price has crumbled, analysts are calling for CEO Dick Costolo’s head and the platform is still struggling to find and retain new users.I have some more bad news: general interest in Twitter worldw…
    - 6 days ago, 23 Dec 14, 5:00pm -
  • Tweet Analytics Are Now Available on #Twitter for iPhone
    Twitter opened its super useful analytics.twitter.com platform to all users back in August, and last month we noted that analytics within tweets had started to appear for some users on the Twitter for iPhone app.Yesterday the company made mobile an…
    - 6 days ago, 23 Dec 14, 2:00pm -

Quick Sprout

  • How Google Crawls and Indexes Web Pages
    Have you ever wondered how Google crawls and indexes web pages? If you haven’t, you should. Why? Because it affects how well your site ranks on Google. In order to help you understand Google and improve your rankings, I’ve created the following …
    - 10 days ago, 19 Dec 14, 10:00am -
  • 100 Lessons Learned from 10 Years of Blogging

    - 12 days ago, 17 Dec 14, 10:00am -
  • How a Ferrari Made Me a Million Bucks
    Can you believe that something as silly as a car made me a million bucks? What’s even funnier is that I don’t even own a car or drive… So, how the heck did I make a million bucks from a Ferrari that I don’t even own? Well, I’ll get into tha…
    - 14 days ago, 15 Dec 14, 10:00am -
  • The 10 Key Elements of a High Quality Website
    Have you ever wondered what makes a great website? You know things like content, videos, and images are all important, but there has to be more to it, right? There is! For example, 79% of people scan web pages, so if you don’t know how to make your…
    - 17 days ago, 12 Dec 14, 10:00am -
  • How Spending $162,301.42 on Clothes Made Me $692,500
    Over the last 12 months, I’ve acquired a new addiction… shopping. And it’s not because I love clothes. The reality is I don’t care for them at all. At home, I walk around in .com t-shirts and basketball shorts because it’s super comforta…
    - 19 days ago, 10 Dec 14, 10:00am -
  • How I Reached 100,000 Visitors with These 7 Rules
    Over the years, I’ve taught you a lot about content marketing… from what tactics others are using to showing you what’s working. But I’ve never really opened up and shared the rules I blog by. What you don’t know is that I rarely release a…
    - 21 days ago, 8 Dec 14, 10:00am -
  • How to Write a Great Value Proposition
    Can you guess a simple way you can convert visitors into customers? It’s through your value proposition. In case you are not familiar with a value proposition, here is an explanation: A value proposition is a sentence that tells your visitors why t…
    - 26 days ago, 3 Dec 14, 10:00am -
  • What I Learned from Fighting a 12-Month-Long Lawsuit
    Entrepreneurs tend to talk about the glory moments. You know… about raising millions of dollars from investors or selling their companies. Sadly, there isn’t much you can learn from those glory stories, which is why I rarely discuss them. Instead…
    - 28 days ago, 1 Dec 14, 10:00am -
  • How to Structure a Perfect LinkedIn Profile
    Can you guess why LinkedIn is my favorite social network? Compared to any other social network, LinkedIn drives me more revenue each year because it is made for business. It’s so effective that it drives at least $250,000 in yearly revenue for me.…
    - 34 days ago, 25 Nov 14, 10:33am -
  • How to Structure a Perfect SEO Optimized Page
    With Google looking at over 200 factors when ranking a website, how do you know which ones to focus on? Or better yet, what steps do you need to take in order to improve your rankings? In order to help you with your on-page optimization, I’ve creat…
    - 38 days ago, 21 Nov 14, 10:00am -
  • How to Get 247% More People to Read Your Content

    - 40 days ago, 19 Nov 14, 10:00am -
  • Running out of Topics to Blog about? Follow These 5 Simple Steps
    No matter how good of a writer or marketer you are, eventually you will run out of ideas to blog about. It’s just a matter of time. It happens to all of us… including me. What should you do when this happens? Throw in the towel and quit? Of cours…
    - 42 days ago, 17 Nov 14, 10:00am -
  • How to Influence Purchasing Decisions
    So, people are coming to your website, and that’s great. But how many of them are actually buying something from you? Chances are it’s less than 1% of your visitor base. But don’t worry! You can actually influence your visitors to make a purcha…
    - 45 days ago, 14 Nov 14, 10:00am -
  • My Failed Attempt at Content Marketing and What I’ve Learned
    Did you know that there was a forum on Quick Sprout? Well, there isn’t anymore, but there was one for roughly a year. Before I get into my reasons for removing the forum, I want to go over the lessons I learned while running it. If you are consid…
    - 47 days ago, 12 Nov 14, 10:00am -
  • How I Generated $25,000 with 249 Comments
    It’s no secret that you can generate traffic by commenting on other people’s blogs. But the question is are you actually using this tactic? Chances are you aren’t. To show you the benefit of leaving comments on other blogs, I decided to run a t…
    - 49 days ago, 10 Nov 14, 10:00am -
  • What SEO Used to Be Versus What SEO Is Now
    With Panda, Penguin and all the other Google updates, SEO has changed over the years. What used to work doesn’t anymore. So, how do you know what you should be avoiding and what you should be doing now? Well, I’ve created an infographic that brea…
    - 52 days ago, 7 Nov 14, 10:00am -
  • A/B Testing For Beginners: 70 Resources to Get You Started
    There are two ways to make more money from your website. The first is to drive more traffic, and the second is to convert more visitors into customers. Perhaps you already know about traffic acquisition as there are thousands of resources online for…
    - 54 days ago, 5 Nov 14, 10:00am -
  • Should You Repost Your Blog Content on Other Websites? A Data-Driven Answer
    You spend hours, if not days, writing a great blog post. The last thing you want is for it not to be seen, right? So, what do you do to ensure it gets seen? You share it on your social media profiles, tell a few friends to promote it and then repost…
    - 56 days ago, 3 Nov 14, 10:00am -
  • How to Create Content That Drives Lots of Organic Traffic
    Have you ever wondered why some types of content generate lots of search traffic and others don’t? I too was wondering about that, so I started to look for patterns and analyze competing blogs. What I found was interesting – so interesting that…
    - 59 days ago, 31 Oct 14, 10:00am -
  • The Ultimate Content Marketing Checklist: 40 Questions to Ask Yourself before Publishing Your Next Blog Post
    The beautiful part about content marketing is that it can bring you thousands of social shares, new email subscribers, and tons of comments, but only if your blog posts are masterpieces and you do content marketing right. But content marketing has s…
    - 61 days ago, 29 Oct 14, 10:00am -
  • Do Comments Actually Increase Your Search Traffic? A Data-Driven Answer
    Theoretically, the more content you have on each page, the more keywords you rank for, which should increase your overall traffic. That should mean the more comments you have on each of your blog posts, the more search traffic you should receive, rig…
    - 63 days ago, 27 Oct 14, 10:00am -
  • How to Get Your First 1,000 Blog Readers
    Do you know what the hardest part about blogging is? It isn’t writing content or growing your traffic. So, what is it? The hardest part about blogging is getting that initial traction… Sure, you can get your first 100 readers by hitting up your f…
    - 66 days ago, 24 Oct 14, 10:00am -
  • What Spending $57,000 on Instagram Taught Me
    Update: I’ve already modified my profile by removing most of the images. Once the last contest is over, I will be removing the rest of the images that don’t suit my brand. I’ve also made a large donation to a women’s empowerment organization.…
    - 68 days ago, 22 Oct 14, 10:00am -
  • How to Build the One Thing You Can’t Blog Successfully Without
    Have you noticed that I do a great job at connecting with you? So much so that it feels like you actually know me? It didn’t happen by accident. When I started Quick Sprout, my goal was to build such a strong bond with you that you would listen to…
    - 70 days ago, 20 Oct 14, 10:00am -
  • How to Get Your First 100 Twitter Followers
    You already know that if you follow people on Twitter, a portion of those users will follow you back. But is that really the best way to get your first 100 Twitter followers? It actually isn’t! From running contests and writing guest posts to reach…
    - 73 days ago, 17 Oct 14, 10:00am -
  • 10 Ways to Improve Your Content Marketing
    Looking for ways to improve your content marketing?  Are you wondering what resources you should be reading to boost your content marketing efforts? I’ve compiled a list of 10 articles you should read that will not only teach you how to improve yo…
    - 75 days ago, 15 Oct 14, 10:00am -
  • 7 Obsolete Social Media Tactics You’re Wasting Your Time On
    You already know social media marketing is a channel that can drive traffic and sales, but the question is: are you actually seeing an increase in traffic or sales? Chances are you are not. Why? Because you are using obsolete tactics that aren’t ef…
    - 77 days ago, 13 Oct 14, 10:00am -
  • The Anatomy of an Optimal Marketing Email
    Did you know 66% of all consumers over the age of 15 made a purchase because of an email? If that doesn’t convince you to use email marketing, just look at Quick Sprout. Over the last 30 days, I received 103,592 visitors through email marketing. S…
    - 80 days ago, 10 Oct 14, 10:00am -
  • 10 Reasons Why Your List Post Sucks
    Have you noticed that everyone is leveraging list posts? Why? Because after infographics, list posts get the most social shares. They are so popular that there are blogs devoted to list posts exclusively. The sad reality is writing a list post doesn…
    - 82 days ago, 8 Oct 14, 10:00am -
  • The Content Marketer’s Toolkit: 35 Tools You Can’t Blog Without
    Don’t you wish there was an easier way to blog? From coming up with ideas to writing and promoting, there is a lot that goes into content marketing. So, how can you facilitate the whole process? You can use a number of tools that can help you gener…
    - 84 days ago, 6 Oct 14, 10:00am -

Moz

  • Stopping SEOcentrism: What Lego Can Teach All Web Marketers
    Posted by gfiorelli1Houston, we have a problemWe SEOs, myself included, have a habit of almost always focusing our attention on what concerns us directly.We suffer what I call SEOcentrism. Everything is SEO and, and everything ends in th…
    - 14 hours ago, 28 Dec 14, 6:15pm -
  • The Massive Ranking Factor Too Many SEOs are Ignoring - Whiteboard Friday
    Posted by randfishDespite Google's ambiguity about how it's used in the algorithm, we've seen evidence time and again that there's a giant ranking factor that SEOs just aren't optimizing for. In today's very special Whitebeard Friday, Rand (or Ran…
    - 4 days ago, 25 Dec 14, 6:15pm -
  • Happy Holidays from Moz
    Posted by FeliciaCrawfordAh, the holidays! This is the time of year when we give our thanks and make our wishes, when new and old meld happily together like hot buttered rum and Grandma's pistachio fudge.There's been a lot of newness this year fo…
    - 6 days ago, 23 Dec 14, 6:01pm -
  • A Step-by-Step Guide to Updating Your Website Without Destroying Your SEO
    Posted by Richard_FoulkesThis post was originally in YouMoz, and was promoted to the main blog because it provides great value and interest to our community. The author's views are entirely his or her own and may not reflect the views of Moz, Inc.T…
    - 7 days ago, 22 Dec 14, 5:05pm -
  • Study: How Searchers Perceive Country Code Top-Level Domains
    Posted by 5leThe decision to focus your site on an international audience is a big step and one fraught with complexities. There are, of course, issues to deal with around language and user experience, but in addition there are some big technical c…
    - 8 days ago, 21 Dec 14, 6:15pm -
  • Information Architecture for SEO - Whiteboard Friday
    Posted by randfishIt wasn't too long ago that there was significant tension between information architects and SEOs; one group wanted to make things easier for humans, the other for search engines. That line is largely disappearing, and there are s…
    - 11 days ago, 18 Dec 14, 6:18pm -
  • How to Leverage the Best Content Formats of 2014
    Posted by Amanda_GallucciThe past year, major publishers have run the full gamut from listicles with clickbait headlines to well-researched, in-depth storytelling. Each format worked for different audiences and contexts, and as publishers repeatedl…
    - 12 days ago, 17 Dec 14, 6:15pm -
  • Location is Everything: Local Rankings in Moz Analytics
    Posted by MatthewBrownToday we are thrilled to launch local rankings as a feature in Moz Analytics, which gives our customers the ability to assign geo-locations to their tracked keywords. If you're a Moz Analytics customer and are ready to jum…
    - 12 days ago, 17 Dec 14, 5:01am -
  • Marketing Resolutions: Moving from Lag to Lead
    Posted by Dr-PeteIt’s that time of year – time for all of us to promise to be better people starting January 1st: people who always drink eight 8-oz. glasses of water, floss every night, and never watch 12-hour marathons of Real Housewives when…
    - 13 days ago, 16 Dec 14, 6:10pm -

KISSmetrics

  • Why Modeling Churn is Difficult
    Customer churn is a really interesting problem. It appears to be a simple calculation, but the more you explore it the more complex it becomes. Evidence of this complexity appears in the variety of articles written on the subject, such as: For Entrep…
    - 3 days ago, 26 Dec 14, 1:10pm -
  • 5 Data-Backed Strategies That Will Get You More Mailing List Subscribers
    List building is one of those things that marketers are always looking for ways to do better and faster. Even with the rise of social media and content marketing, email marketing continues to be one of the most effective digital marketing tactics; af…
    - 5 days ago, 24 Dec 14, 12:30pm -
  • How to Build the Online Community that Builds Trust
    Want to build an online community? When you understand the power of the online community, you’re bound to answer in the affirmative. Vanessa DiMauro, CEO of Leader Networks, will tell you the online community is the most powerful way to connect wit…
    - 6 days ago, 23 Dec 14, 11:49am -
  • 8 Psychological Triggers to Optimize Your Pricing Page
    Pricing pages have a huge impact on online sales. Designing the right pricing page is key to increasing checkouts and revenue, but there’s a lot more to a pricing page than its design. Since emotions and psychological triggers influence purchasing…
    - 7 days ago, 22 Dec 14, 12:53pm -
  • How to Turn Holiday Shoppers into Year-Round Customers – Starting Right Now
    The online holiday season keeps growing by leaps and bounds. For many retailers, it’s the pivotal moment that can either make or break their business. According to ComScore, holiday e-commerce spending is expected to increase by 16% to $61 billion,…
    - 10 days ago, 19 Dec 14, 11:05am -
  • Which Tech Entrepreneur Are You? Take the Quiz to Find Out!
    Today we have a fun little quiz that determines what kind of tech entrepreneur you are. Take the quiz below and when you’re finished, share your results with your followers! We’d like to thank
    - 11 days ago, 18 Dec 14, 7:09pm -
  • 6 Common Checkout Mistakes No One Should Make
    Let’s begin with a scary statistic: 68% of your potential customers will leave your store even as they are preparing to pay you. That’s a painful number. What can you do about it? First, we have to accept that there will always be some percentage…
    - 12 days ago, 17 Dec 14, 12:07pm -
  • KISSmetrics A/B Test Report: Know How Your Tests Impact Your Customer Acquisition Funnel
    A/B tests tell you whether changes you want to make will improve your conversions. The most common example is a test that compares two website headlines. Half of the people who visit the website receive one headline (control), while the other visitor…
    - 13 days ago, 16 Dec 14, 1:42pm -
  • 5 Ecommerce Techniques for Connecting with Millennial Shoppers
    Millennial shoppers, those between the ages of 14 and 35, are the most valuable demographic right now. Even though they don’t comprise a majority of the population (27% as of August 2014) , they have buying power. In fact, they possess a whopping $…
    - 14 days ago, 15 Dec 14, 12:06pm -
  • The 4 Killer Marketing Mistakes Your SaaS Business Is Making
    Once you’re an established SaaS, you’ve overcome the beginner stage issues. You’ve got users, you’ve got some word of mouth going, and things seem pretty good. But if your business team gets too complacent, you can easily stall out and flound…
    - 17 days ago, 12 Dec 14, 12:18pm -
  • KISSmetrics Celebrates Movember
    The typical American November is a month full of anticipation leading up to a holiday full of feasting with family and friends. However, thousands of men globally look forward to the end of the month so they can shave off their new mustaches! The new…
    - 18 days ago, 11 Dec 14, 6:44pm -
  • 7 Customer Support Hacks to Increase Sales, Build Better Customer Relationships, and Grow Your Business
    How many times have you seen customer support “tips” that are vague and totally useless for your business? “Be human.” “Have a voice.” “Be thorough.” All perfectly reasonable advice, but what are you supposed to do with it? Instead of…
    - 18 days ago, 11 Dec 14, 10:18am -
  • 7 Ecommerce Secrets That No One Does at This Time of Year
    It’s the most wonderful time of the year, and you know what that means for ecommerce. It means insanity. The holiday season is the time of year when retailers earn more revenue than any other time of year. Sales spike. Traffic explodes. Revenue ris…
    - 19 days ago, 10 Dec 14, 12:51pm -
  • Google Adwords Killed “Exact Match” – But Does it Matter?
    Google actively updated and changed its search parameters throughout August and September. First, Authorship met its end and then “exact match” was retired and replaced with “close variant” for AdWords. The option to bypass exact match and cl…
    - 20 days ago, 9 Dec 14, 1:28pm -
  • 12 Ways to Improve Email Deliverability
    I rave about email marketing all the time. But I need to shoot straight with you about email marketing lest you think it’s some holy grail of marketing. Your emails are useless unless they actually make it to the user’s inbox. Let me state that a…
    - 21 days ago, 8 Dec 14, 10:44am -
  • 5 Smart Marketing Predictions for 2015 that All CMOs Should Know About
    You probably have at least a rough outline of your marketing plan for 2015; maybe you even have it all laid out. But sometimes when you’re planning for the coming year it’s easy to focus on scaling what worked well during the past 12 months and f…
    - 24 days ago, 5 Dec 14, 12:57pm -
  • A Five-Step Guide to Competing with Amazon
    Think you can’t compete with Amazon? Think again. Competing with Amazon is possible. I’m not saying you can topple the ecommerce giant from her throne, but you can certainly rank for keywords, sell awesome stuff, and not get absolutely destroyed…
    - 25 days ago, 4 Dec 14, 10:50am -
  • The Marketer’s Guide to Transactional Email
    As a great appreciator of finely crafted email newsletters, it hurts that I have to caution so strongly against their use. But the (very few) marketers who actually are sending high-end newsletters know more than anyone that newsletters, as a general…
    - 26 days ago, 3 Dec 14, 12:59pm -
  • Balancing the Art & Science of Content Marketing (Infographic)
    If you could split marketing into two philosophies, one would entail the art of marketing while the other would entail the science of marketing. The art of marketing is all the right-brained creativity that goes into a marketing program. These market…
    - 27 days ago, 2 Dec 14, 7:03pm -
  • Want to Increase Your Average Order Value? Frustrate Your Customers
    “You’re gonna get a tetanus infection.” “And, then, you’re gonna die.” Howard Leventhal invited students to participate in what they thought was an evaluation of public health brochures. He divided them into two groups and then showed eac…
    - 27 days ago, 2 Dec 14, 1:28pm -
  • 6 Ways to Keep Sales High After the Holiday Spike
    Every year, something horrible happens to most ecommerce sites. After the spike in holiday sales — right around the first of January — everything comes spiraling downward. Worse, people start returning things. Returns create a huge logistical mes…
    - 28 days ago, 1 Dec 14, 11:36am -
  • How Well Do You Know Entrepreneurs? Take the Quiz to Find Out!
    If you study business and entrepreneurship, you undoubtedly admire those who have reached the top. People like Steve Jobs, Jeff Bezos, Marissa Mayer, Mark Zuckerberg, and many others reached the echelon of the business ranks and created products that…
    - 33 days ago, 26 Nov 14, 1:01pm -
  • Take Your Content Marketing to New Heights (Infographic)
    Content marketing requires a unique type of investment. With most outbound marketing, the investment is cost related. But with inbound marketing, while there are costs, the biggest investment is time. Content marketing is a process and typically requ…
    - 34 days ago, 25 Nov 14, 7:04pm -
  • Can Split Testing Wreck Your Google Ranking?
    Put down your pitchforks and torches… I’m not saying you should stop split testing. But I am saying that there are a few “red flags” that a split test can inadvertently throw up if you’re not managing or monitoring it correctly. It’s a fi…
    - 34 days ago, 25 Nov 14, 12:02pm -
  • 10 Common Reasons Why Content Marketing Isn’t Working for You
    Everyone’s doing content marketing. 94% of small businesses, 93% of B2Bs, and 77% of B2Cs use content marketing. Basically, that’s everyone. Either way, that’s a pretty significant number of businesses that are having a go at it. There’s a pr…
    - 35 days ago, 24 Nov 14, 12:06pm -

SEO Book

  • Mozilla Firefox Dumps Google in Favor of Yahoo! Search
    Firefox users conduct over 100 billion searches per year & starting in December Yahoo! will be the default search choice in the US, under a new 5 year agreement. Google has been the Firefox global search default since 2004. Our agreement came up for…
    - 40 days ago, 19 Nov 14, 6:03pm -
  • Peak Google? Not Even Close
    Search vs Native AdsGoogle owns search, but are they a one trick pony?A couple weeks ago Ben Thompson published an interesting article suggesting Google may follow IBM and Microsoft in peaking, perhaps with native ads becoming more dominant than on…
    - 43 days ago, 16 Nov 14, 9:57am -
  • How Does Yahoo! Increase Search Ad Clicks?
    One wonders how Yahoo Search revenues keep growing even as Yahoo's search marketshare is in perpetual decline. Then one looks at a Yahoo SERP and quickly understands what is going on.Here's a Yahoo SERP test I saw this morningI sometimes play a "…
    - 48 days ago, 11 Nov 14, 7:57am -
  • Google SEO Services (BETA)
    When Google acquired DoubleClick Larry Page wanted to keep the Performics division offering SEM & SEO services just to see what would happen. Other Google executives realized the absurd conflict of interest and potential anti trust issues, so they ov…
    - 48 days ago, 11 Nov 14, 7:57am -
  • Use Verticals To Increase Reach
    In the last post, we looked at how SEO has always been changing, but one thing remains constant - the quest for information. Given people will always be on a quest for information, and given there is no shortage of information, but there is limited…
    - 68 days ago, 22 Oct 14, 7:55am -
  • The Only Thing Certain In SEO Is Change
    SEO is subject to frequent change, but in the last year or two, the changes feel both more frequent and significant than changes in the past. Florida hit in 2003. Since then, it’s like we get a Florida every six months. Whenever Google updates the…
    - 75 days ago, 15 Oct 14, 3:49pm -
  • Measuring SEO Performance After "Not Provided"
    In recent years, the biggest change to the search landscape happened when Google chose to withhold keyword data from webmasters. At SEOBook, Aaron noticed and wrote about the change, as evermore keyword data disappeared. The motivation to withold t…
    - 24 Aug 14, 2:50am -
  • Loah Qwality Add Werds Clix Four U
    Google recently announced they were doing away with exact match AdWords ad targeting this September. They will force all match types to have close variant keyword matching enabled. This means you get misspelled searches, plural versus singular overla…
    - 16 Aug 14, 9:09am -
  • Understanding The Google Penguin Algorithm
    Whenever Google does a major algorithm update we all rush off to our data to see what changed in terms of rankings, search traffic, and then look for the trends to try to figure out what changed. The two people I chat most with during periods of big…
    - 31 Jul 14, 9:18pm -
  • Guide To Optimizing Client Sites 2014

    - 16 Jul 14, 10:02am -
  • Google Search Censorship for Fun and Profit
    Growing Up vs Breaking ThingsFacebook's early motto was "move fast and break things," but as they wanted to become more of a platform play they changed it to "move fast with stability." Anything which is central to the web needs significant stabilit…
    - 14 Jul 14, 1:16pm -
  • {This | The Indicated} {Just | True} {In | Newfangled}
    A couple years ago we published an article named Branding & the Cycle, which highlighted how brands would realign with the algorithmic boost they gained from Panda & leverage their increased level of trust to increase their profit margins by leveragi…
    - 1 Jul 14, 1:08pm -
  • Building a Legal Moat for Your SEO Castle
    About a month ago a year old case of an SEO firm being sued by it's client resurfaced via a tweet from Matt Cutts.I'd like to add something to this conversation that will be helpful for you as a service provider seeking to avoid that really, really…
    - 24 Jun 14, 2:40pm -
  • Have We Reached Peak Advertising?
    The internet runs on advertising. Google is funded almost entirely by advertising. Facebook , likewise. Digital marketing spends continue to rise: Internet advertising revenues in the United States totaled $12.1 billion in the fourth quarter of 2013…
    - 19 Jun 14, 12:42am -
  • The Rigged Search Game
    SEO was all about being clever. Still is, really. However, SEO used to reward the clever, too. The little guy could take on the big guys and munch their lunch by outsmarting them. It was such an appealing idea. The promise of the internet was…
    - 4 Jun 14, 7:07pm -
  • What’s In A Name?
    Many SEO love keyword-loaded domain names. The theory is that domains that feature a keyword will result in a boost in ranking. It’s still a contentious topic: I've seen bloggers, webmasters and search aficionados argue the case around the death…
    - 1 Jun 14, 7:06pm -
  • Pandas, Penguins, and Popsicles
    Are you still working through your newsfeed of SEO material on the 101 ways to get out of panda 4.0 written by people that have never actually practiced SEO on their own sites? Aaron and I had concluded that what was rolling through was panda befo…
    - 31 May 14, 8:37am -
  • Please Remove My Link. Or Else.
    Getting links removed is a tedious business. It’s just as tedious for the site owner who must remove the links. Google’s annoying practice of "suggesting" webmasters jump through hoops in order to physically remove links that the webmaster suspe…
    - 23 May 14, 4:27am -
  • Google Helpouts Twitter Spam (Beta)
    Google is desperate to promote Helpouts. I first realized this when I saw the following spam message in my email inbox.Shortly after a friend sent me a screenshot of a onebox promoting Helpouts in the SERPs. That's Google monopoly and those are G…
    - 16 May 14, 5:01am -
  • What’s Wrong With A/B Testing
    A/B testing is an internet marketing standard. In order to optimize response rates, you compare one page against another. You run with the page that gives you the best response rates. But anyone who has tried A/B testing will know that whilst it so…
    - 22 Apr 14, 2:19am -
  • Learn Local Search Marketing
    Last October Vendran Tomic wrote a guide for local SEO which has since become one of the more popular pages on our site, so we decided to follow up with a QnA on some of the latest changes in local search.Q: Google appears to have settled their mon…
    - 21 Apr 14, 8:07am -
  • Google's Effective 'White Hat' Marketing Case Study
    There's the safe way & the high risk approach. The shortcut takers & those who win through hard work & superior offering. One is white hat and the other is black hat. With the increasing search ecosystem instability over the past couple years, som…
    - 15 Apr 14, 3:20am -
  • The Positive Negative SEO Strategy
    There’s a case study on Moz on how to get your site back following a link penalty. An SEO working on a clients site describes what happened when their client got hit with a link penalty. Even though the link penalty didn't appear to be their fault…
    - 1 Apr 14, 7:34am -
  • Bing Lists 'Alternatives' In Search Results
    Bing recently stated testing listing 'alternatives' near their local search results. I wasn't able to replicate these in other search verticals like flight search, or on an iPhone search, but the format of these alternatives looks similar to the for…
    - 29 Mar 14, 7:23pm -
  • Flip Guest Blogging on its Head, With Steroids
    Guest blogging was once considered a widely recommended white hat technique. Today our monopoly-led marketplace arbitrarily decided this is no longer so. Stick a fork in it. Torch it. Etc.It looks like MyBlogGuest was the "winner" - not appearing…
    - 19 Mar 14, 2:09pm -
  • Handling Objections From SEO Clients
    If the current war on SEOs by Google wasn’t bad enough if you own the site you work on, then it is doubly so for the SEO working for a client. When the SEO doesn’t have sufficient control over the strategy and technology, it can be difficult to…
    - 17 Mar 14, 11:26pm -
  • Keep Visitors Coming Back
    Facebook. A mobile phone. Email. How often do you check them? Many of us have developed habits around these services. The triggers that help create these habits can be baked in to the design of websites. The obvious benefit of doing so is that i…
    - 11 Mar 14, 4:12pm -
  • Optimizing Against Competitors
    You’ve got to feel a little sorry for anyone new to the search marketing field. On one side, they’ve got to deal with the cryptic black box that is Google. Often inconsistent, always vague, and can be unfair in their dealings with webmasters. O…
    - 11 Feb 14, 5:05am -
  • Measure For Business Benefit
    Matt Cutts is just toying with SEO’s these days. Going by some comments, many SEOs still miss the big picture. Google is not in the business of enabling SEOs. So he may as well have a little fun - Matt has “called it” on guest posting. Okay,…
    - 27 Jan 14, 11:55pm -
  • Disavow & Link Removal: Understanding Google
    Fear SellsFew SEOs took notice when Matt Cutts mentioned on TWIG that "breaking their spirits" was essential to stopping spammers. But that single piece of information add layers of insights around things like: duplicity on user privacy on organic…
    - 26 Jan 14, 5:36pm -

Social Media Examiner

  • newNew Facebook Terms: What Marketers Need to Know
    Did you know new changes are coming to Facebook as of January 1, 2015? Want to know what it all means to marketers? If you’re like most people, you won’t want to sit down and compare line-by-line to find out the exact changes. That’s why we’v…
    - 3 hours ago, 29 Dec 14, 5:00am -
  • newHow to Make Your Twitter Profile Stand Out
    When was the last time you looked at the words in your Twitter profile? Is your Twitter bio interesting? A little personality in your Twitter description makes you stand out from the masses and entices people to follow you. In this article you’ll d…
    - 4 hours ago, 29 Dec 14, 4:00am -
  • Facebook Year in Review: This Week in Social Media
    Welcome to our weekly edition of what’s hot in social media news. To help you stay up to date with social media, here are some of the news items that caught our attention. What’s New This Week? Facebook Allows Users to Create Their Year in Review…
    - 2 days ago, 27 Dec 14, 5:00am -
  • Failure: Why Taking Risks and Failing Is the Path to Success
    Have you experienced a failure in your business (or your life)? Would you like to discover how to turn failures into success and real growth? For this episode of the Social Media Marketing podcast, I’ll explore why failure is important and the l…
    - 3 days ago, 26 Dec 14, 5:00am -
  • 26 Ways Brands Succeed With Social Media Marketing
    Do you want to improve your social media marketing? Are you curious about what works for large companies? The best way to add techniques to your repertoire is to look at what brands with high levels of engagement are doing. In this article I’ll sh…
    - 5 days ago, 24 Dec 14, 5:00am -
  • How to Use Google Analytics Custom Segments, Reports and Dashboards
    Do you want more from Google Analytics than standard reports? Did you know you can get custom data? Google Analytics lets you create custom segments, dashboards and reports to find the information that’s most relevant to your business. In this ar…
    - 6 days ago, 23 Dec 14, 5:00am -
  • How to Grow Your Leads With Social Media Marketing
    Do you need more leads for your business? Are you looking to better understand your fans? When you collect data from your fans, you can make your products better and improve customer service. In this article I’ll share three ways to use social medi…
    - 6 days ago, 23 Dec 14, 4:00am -
  • How To Use Facebook Ads to Promote Your Blog Content
    Could you use more traffic to your blog? Have you considered Facebook ads? To get the most out of your Facebook marketing efforts, Facebook ads can help drive quality traffic to your blog content. In this article you’ll discover how promoting blog…
    - 7 days ago, 22 Dec 14, 5:00am -
  • 5 Ways to Improve Your Pinterest Marketing
    Do you want more pins and repins? Are you looking for ways to drive more traffic and engagement? If you want your content pinned more often, you need to make it easy for visitors to take action. In this article you’ll discover how to optimize your…
    - 7 days ago, 22 Dec 14, 4:00am -
  • Facebook Call-to-Action Buttons: This Week in Social Media
    Welcome to our weekly edition of what’s hot in social media news. To help you stay up to date with social media, here are some of the news items that caught our attention. What’s New This Week? Facebook Brings New Call-to-Action Buttons to Pages:…
    - 9 days ago, 20 Dec 14, 5:00am -
  • Content Marketing: How Businesses Can Grow With Content
    Do you have a content marketing strategy for your business? Would you like to discover how to create and distribute content that will drive sales for your company? To learn how to grow your business with content marketing, native advertising and…
    - 10 days ago, 19 Dec 14, 5:00am -
  • How to Optimize Your Twitter Profile for Mobile Users
    Are the majority of your Twitter followers using a mobile device? Do you want to optimize your Twitter profile for mobile views? Understanding how to design your Twitter profile for mobile views helps you put your best foot forward. In this article y…
    - 11 days ago, 18 Dec 14, 4:00am -
  • Pinterest Interests: What Marketers Need to Know
    Do you need an easy way to find new content to pin? Would you like to see pins from people other than those you follow? Finding good content to repin has always been crucial for Pinterest success. The solution is to follow interests on Pinterest. In…
    - 12 days ago, 17 Dec 14, 5:00am -
  • Nominate Your Favorite Social Media Blog: 6th Annual Top 10 Social Media Blog Contest
    We are accepting nominations for our 6th annual Top 10 Social Media Blogs contest, the biggest contest for social media blogs. We are looking for your nomination for the top 10 social media blogs. The winners will be promoted in our 320,000-reader ne…
    - 13 days ago, 16 Dec 14, 5:00am -
  • 7 Tips to Improve Your Social Media Posts
    Are you talking only about your business on social media? Do you want to publish other types of updates to engage your followers? A common myth about social media marketing is that every post needs to directly contribute to your business’s bottom l…
    - 13 days ago, 16 Dec 14, 4:00am -
  • 10 Successful Facebook Marketing Examples
    Is your Facebook engagement dropping? Need some inspiration to pump up your Facebook marketing? As the Facebook news feed continues to change, it’s important to figure out how to make the platform work for you. In this article I’ll share Facebook…
    - 14 days ago, 15 Dec 14, 5:00am -
  • How to Become a Leader in Your Industry Using Social Media
    Are you looking to establish credibility online? Do you know how social media can help? How and what you communicate on social media can position you as a trusted resource in your industry. In this article I’ll show you how to effectively use socia…
    - 14 days ago, 15 Dec 14, 4:00am -
  • Facebook Media Publishing Tools: This Week in Social Media
    Welcome to our weekly edition of what’s hot in social media news. To help you stay up to date with social media, here are some of the news items that caught our attention. What’s New This Week? Facebook Introduces New Tools for Media Publishers:…
    - 16 days ago, 13 Dec 14, 5:00am -
  • Visual Content: How to Create Shareable Images People Love
    Do you use images in your social media marketing? Are you interested in finding ways to create more shareable visual content quickly and easily? To learn how to create shareable images that enhance your social media marketing, I interview Kim Gars…
    - 17 days ago, 12 Dec 14, 5:00am -
  • How to Boost Your Content Reach With Social Media
    Looking for the best ways to publicize your content? Want more social exposure from the get-go? Sharing on a variety of social media platforms in different ways helps you engage with a variety of audiences. In this article I’ll share posting guidel…
    - 18 days ago, 11 Dec 14, 5:00am -
  • 5 Ways to Improve Your Instagram Marketing
    Is there a place for Instagram in your marketing plan? Do you want to use Instagram effectively for your business? Instagram is more than a fun, photo-based social network. It can help you promote your products or services, get more leads and generat…
    - 19 days ago, 10 Dec 14, 5:00am -
  • How to Increase Your Conversions Using Google Analytics Conversions Reports
    Do you understand how visitors convert on your blog or website? Are you tracking conversion goals? Knowing how visitors convert on your website can help you improve your marketing. In this article I’ll show you how to dive into Google Analytics Con…
    - 20 days ago, 9 Dec 14, 5:00am -
  • 8 Twitter Tools to Improve Your Sales
    Do you use Twitter to sell products? Are you looking for useful Twitter tools to help you sell? In this article I’ll share eight Twitter tools that help you analyze data, gain insights and boost sales. The result: you’ll improve your marketing ca…
    - 20 days ago, 9 Dec 14, 4:00am -
  • How to Create Social Media Images That Support Your Brand
    Are you getting maximum results from your visual content? Do you use fonts, colors and clever effects to make your company’s images more recognizable? Graphics that are consistent with your company’s established image increase your audience engag…
    - 21 days ago, 8 Dec 14, 5:00am -
  • How to Improve Your Tweets Using Twitter Analytics
    Want to get more engagement on Twitter? Did you know Twitter has a tool to help you analyze your tweets? Knowing which tweets have generated strong engagement in the past helps you craft better tweets. In this article I’ll explain how to analyze y…
    - 21 days ago, 8 Dec 14, 4:00am -

Lifehacker

  • If Parents Are Co-Signing Your Student Loans, Get Life Insurance Too
    Sometimes college students need parents to co-sign the student loans. Although it's unfair, if the student dies, the parents could be on the hook for the college education. An inexpensive life insurance policy protects against that risk.Read more...
    - 14 hours ago, 28 Dec 14, 6:00pm -
  • “Promotional Gift Cards” May Have More Restrictions Than OtherCards
    If you gave gift cards this holiday season, you might have received a promotional gift card as an extra gift. For example, perhaps a store had a promotion where you bought $100 in gift cards and got an extra $25 gift card. That promotional card may…
    - 15 hours ago, 28 Dec 14, 5:00pm -
  • Sometimes an Unreasonable Boss is Helping You Challenge Yourself
    If you've had a job, you've probably had a manager who asks too much of you. You have limited resources, but they want more than you can handle. Sure, they're often difficult. Other times they might be helping you increase your skills.Read more...
    - 17 hours ago, 28 Dec 14, 3:00pm -
  • Donate a Photo Makes a Donation to Charity When You Upload a Picture
    iOS/Android: If you want to help a charity with your mobile phone or tablet, all you need is your camera. Donate a Photo Gives $1 per day for every photo you donate to them.Read more...
    - 18 hours ago, 28 Dec 14, 2:00pm -
  • Ask For Reasonable Accommodations in College For ADHD
    If you have ADHD and had a rough semester, you might not realize most colleges will give you some extra accommodations to help you out.Read more...
    - 19 hours ago, 28 Dec 14, 1:00pm -
  • Five Best Desktop Comic Book Readers
    Reading paper comics is fun, but if you want to take a ton of great reads with you on your laptop, or read your favorite titles on your computer's huge display, you need a solid comic reader. This week we're looking at five of the best, based on you…
    - 22 hours ago, 28 Dec 14, 10:00am -
  • Winter Is the Best Time to Clean Out Your Fridge and Freezer
    Cleaning your freezer is typically a spring activity , along with cleaning the rest of the house. However, you need to remove the stuff from the freezer to clean it. Keeping all that stuff safe is a whole lot easier when it's cold outside.Read more.…
    - 23 hours ago, 28 Dec 14, 9:00am -
  • This Week's Top Downloads
    Every week, we share a number of downloads for all platforms to help you get things done. Here were the top downloads from this week.Read more...
    - 2 days ago, 27 Dec 14, 7:00pm -
  • Learn to Read Your Blood Test Results Before Your End-of-Year Physical
    Many of us are getting a free end-of-the-year physical , but those blood test results can be confusing. This guide from Greatist explains the common things you'll see on the test and what they mean.Read more...
    - 2 days ago, 27 Dec 14, 6:00pm -
  • Keep Cookies and Brownies Fresh With a Slice of Bread
    If you have leftover cookies or brownies, you know they go stale quickly. Put them in an airtight container with a slice of bread to keep them fresh.Read more...
    - 2 days ago, 27 Dec 14, 5:00pm -
  • Shred Wrapping Paper Into Festive Packaging Material
    Got some used wrapping paper lying around after a holiday or birthday? Instead of trashing it or turning it into kindling , try using leftover wrapping paper for packing material.Read more...
    - 2 days ago, 27 Dec 14, 4:00pm -
  • Set Up Accounts at Two Banks if Your Income Varies
    When you go out on your own as a freelancer, your income is unpredictable . To cover your regular expenses without a steady income, set up a checking savings account at a different bank than your regular bank.Read more...
    - 2 days ago, 27 Dec 14, 3:00pm -
  • BrickLink Is like Craigslist for LEGO
    LEGO isn't just a great toy for kids of all ages—those bricks have lots of other productive uses . If you're looking for just a few pieces or a complete set, BrickLink's the place to buy or sell LEGO parts.Read more...
    - 2 days ago, 27 Dec 14, 2:00pm -
  • De-Clutter With a Category Plan instead of Going Room by Room
    Typically, when most people are on a de-clutter mission, they start in one room. If that approach isn't working for you, try to start with a category of stuff in your house or apartment.Read more...
    - 2 days ago, 27 Dec 14, 1:00pm -
  • Top 10 Family Issues You Can Overcome
    People don't always get along, even when they're in a romantic relationship or come from the same blood line. While family problems are often the source of comedies and dramas, in real life, we can tackle tricky issues and keep the peace. Here are…
    - 2 days ago, 27 Dec 14, 10:00am -

ProBlogger

  • Seasons Greetings from ProBlogger
    Greetings from Melbourne Australia where it has just ticked past midnight and we are now officially celebrating Christmas day (or at least I am… while the rest of my family are asleep). As I sit here – having just wrapped my latest gift – I’v…
    - 5 days ago, 24 Dec 14, 8:00am -
  • Selling eBooks and Digital Products on Your Blog? You Need to Know About EU VAT-MOSS
    This is a guest contribution from freelance writer Jawat Khan. Ask any professional blogger and he’ll tell you that selling eBooks, eCourses, trainings, tutorials and other forms of digital products is one of the most profitable ways of making a su…
    - 6 days ago, 23 Dec 14, 8:54am -
  • Say Goodbye to Bad Habits: Five You Should Ditch in the New Year
    I don’t know about you, but it’s around this time of year when I start thinking about all the things that didn’t quite work out over the last 12 months in my blogging efforts. Things I got wrong, things I didn’t try hard enough on, things I k…
    - 7 days ago, 22 Dec 14, 8:09am -
  • Care to Share? What Was YOUR Most Popular Post of 2014?
    So last week we went right through the top five posts on ProBlogger 2014 in each of the categories of monetization, creating content, social media, writing, and general tips. Some of them were surprising, but most weren’t – good advice is good ad…
    - 8 days ago, 21 Dec 14, 8:50am -
  • Most Popular Posts on ProBlogger 2014: General Tips
    This week we’ve covered the five most popular posts in the areas of monetization, content, social media, and writing tips. Today we bring you the top 5 general tips that readers found most useful. I hope they do to you too! Read it now, or pin for…
    - 11 days ago, 18 Dec 14, 8:35am -
  • Most Popular Posts on ProBlogger 2014: Writing Tips
    So useful content is king, and we need to provide it consistently. But how? And what if writing isn’t our strong suit? I always find that writing tips, guides, and productivity hacks score high in the interest scale of ProBlogger readers. These wer…
    - 12 days ago, 17 Dec 14, 8:51am -
  • Most Popular Posts on ProBlogger 2014: Social Media
    Social media and how to navigate it was, again, a big issue in 2014. Which platform is best? How do we use it effectively? Are we still using Google Plus? Where did everyone on Twitter go? These are the answers we found…   1. 5 Ways to Promote You…
    - 13 days ago, 16 Dec 14, 8:37am -
  • Most Popular Posts on ProBlogger 2014: Creating Content
    Content is King, as they say (or is it?!) so it’s no wonder that this topic was one of the most popular this year. Write great, useful content and promote it well – it’s the baseline for a successful blog. Which of these top five posts resonat…
    - 14 days ago, 15 Dec 14, 8:51am -
  • Most Popular Posts on ProBlogger 2014: Monetization
    We’ve covered so much ground here on ProBlogger this year, and much of it about monetization – here are the top five posts this year in that category. Have you made the changes you read about in these posts? Which ones did you miss? Take this cha…
    - 15 days ago, 14 Dec 14, 8:03am -
  • New Facebook Changes: Target your Audience Effectively
      If you are one of the many people confused by Facebook and its ever-changing algorithms, you’ll be pleased to know they’ve recently made some favourable changes to their operating system. I see it everywhere – bloggers desperately trying to…
    - 17 days ago, 12 Dec 14, 8:44am -
  • Get Social Media Right: Five Things you Just Can’t Miss
    This is a guest contribution from Pratik Dholakiya. There’s no doubt social media is important for businesses to engage with potential and existing customers. It’s marketing 101. Since it’s the de facto “I’ll let the world know what I thin…
    - 19 days ago, 10 Dec 14, 8:57am -
  • Stand out from the Crowd: Simplicity Tips from Amy Lynn Andrews
    If you’ve been blogging for long, you’ve no doubt heard of Amy Lynn Andrews. Plain-language blogging tips, tricks, and tutorials are Amy’s game. And while everyone gets louder and brighter on the internet in order to catch your attention, Amy…
    - 20 days ago, 9 Dec 14, 8:58am -
  • The One Secret You Need to Read to Increase Conversion Rates
    This is a guest contribution from Richard Akhmerov of Devore Agency. Have you ever thought to yourself: “Why are some internet marketers so successful, while most are just average?” Now, we can come up with a variety of excuses as to why they ar…
    - 21 days ago, 8 Dec 14, 7:16pm -
  • How to Get Read: 8 Ways to Take your Blog From Existence to Greatness
    This is a guest contribution from Jerry Low.   Here’s one thing I bet you don’t know about Isaac Newton – do you know Newton has the most valuable tooth in human history? One of his teeth was sold in 1816 at auction for approximately $3,600. I…
    - 22 days ago, 7 Dec 14, 8:47am -
  • Modern Enterprise Link Building Strategies for 2015
    This is a guest contribution from digital marketer Ryan Chester. Everything needs to adapt with the advancement of customer needs, whether it is fashion, food or even enterprise digital marketing strategies. People should have to make changes in thei…
    - 25 days ago, 4 Dec 14, 6:41pm -
  • How to Promote Your Blog Without Letting The Rest of Your Blogging Slide
    Recently I shared the stories of how my two blogs grew. One (ProBlogger) had a ‘tipping point’ early on which grew traffic almost overnight and the other (Digital Photography School) had slow but steady growth over several years with no real tip…
    - 26 days ago, 3 Dec 14, 8:51am -
  • Is it Time to Burn Feedburner? There are Alternatives
    This is a guest contribution from Steve Williams of feedburner-alternatives.com To build up a readership it’s crucial to offer your visitors to subscribe to your blog, so they get updated every time you publish a new post. The two most important c…
    - 27 days ago, 2 Dec 14, 8:51am -
  • What to Do BEFORE You Launch A Product On Your Blog
    Over the last 5 years there has been a shift in the way that many bloggers try to monetise their blogs. Rather than relying upon advertising and working with brands to make money – many have started to develop their own products to sell directly to…
    - 28 days ago, 1 Dec 14, 8:59am -
  • Is Blogging Dead? How Blogs are changing and How You Can Stay on Top
    This is a guest contribution from author and freelance writer Steff Green. Like that sparkly rhinestone jacket you purchased last year but suddenly realise is actually kind of hideous, blogging trends change with the seasons. What was once the mark o…
    - 29 days ago, 30 Nov 14, 8:44am -
  • How to Calculate the Value of Your Blog
    This is a guest contribution from Tom Fanelli. For most businesses, blogs are marketing tools. And while most take the time to measure their ROI from other marketing avenues, I’m surprised by how many don’t truly understand how their blog is (or…
    - 32 days ago, 27 Nov 14, 10:01am -

TED Talks

Mundano: Pimp my ... trash cart?
Mundano: Pimp my ... trash cart?In Brazil, "catadores" collect junk and recyclables. But while they provide a vital service that benefits all, they are nearly invisible as they roam the str...From:TEDViews:21371 604ratingsTime:05:27M…
- 16 hours ago, 28 Dec 14, 4:38pm -
Emily Balcetis: Why some people find exercise harder than others
Emily Balcetis: Why some people find exercise harder than othersWhy do some people struggle more than others to keep off the pounds? Social psychologist Emily Balcetis shows research that addresses one of the many factors...From:TEDViews:1135…
- 16 hours ago, 28 Dec 14, 4:35pm -
Bruno Torturra: Got a smartphone? Start broadcasting
Bruno Torturra: Got a smartphone? Start broadcastingIn 2011, journalist Bruno Torturra covered a protest in São Paulo which turned ugly. His experience of being teargassed had a profound effect on the way he t...From:TEDViews:69049 681…
- 17 hours ago, 28 Dec 14, 3:16pm -
Pico Iyer: The art of stillness
Pico Iyer: The art of stillnessThe place that travel writer Pico Iyer would most like to go? Nowhere. In a counterintuitive and lyrical meditation, Iyer takes a look at the incredible insi...From:TEDViews:94667 1639ratingsTime:15:42M…
- 18 hours ago, 28 Dec 14, 2:02pm -
Aakash Odedra: A dance in a hurricane of paper, wind and light
Aakash Odedra: A dance in a hurricane of paper, wind and lightChoreographer Aakash Odedra is dyslexic and has always felt that his best expression comes through movement. “Murmur” is his ode to that experience, teaming ...From:TEDViews:58…
- 19 hours ago, 28 Dec 14, 1:54pm -
Jeremy Howard: The wonderful and terrifying implications of computers that can learn
Jeremy Howard: The wonderful and terrifying implications of computers that can learnWhat happens when we teach a computer how to learn? Technologist Jeremy Howard shares some surprising new developments in the fast-moving field of deep learn...F…
- 20 hours ago, 28 Dec 14, 12:10pm -

Search Engine Journal

  • 4 Reasons Marketing Agencies Need Call Tracking by @ZoeLeeSkelton
    What is your marketing agency’s number one selling point? Is it your cutting edge methods? Your versatility? Your creative skills? Or is it your brand’s personality that sets you apart from other agencies? There’s one thing that your clients wo…
    - 2 days ago, 27 Dec 14, 9:12am -
  • SEO 101: How Local SEO Changed in 2014 and How to Get Ready for 2015 by @albertcostill
    Here’s an interesting piece of information you should be aware of as we head into 2015: Google changes its search algorithm around 500–600 times every year. As Moz points, however, that’s nothing to be worried about. Most of the time these are…
    - 3 days ago, 26 Dec 14, 7:22am -
  • SEO for E-Commerce: Why You Need Structured Data by @MarcPurtell
    Marking up product information using structured data to enhance search results with rich snippets has long provided a nice SEO benefit to a company’s product pages. Adding structured data may provide an advantage over competing pages by giving som…
    - 3 days ago, 26 Dec 14, 5:58am -
  • SEO 101: How to Find The Best SEO Agency For You by @TexaSEO
    As a business, you are held accountable for every dollar you spend. If you are not seeing an acceptable ROI from your SEO marketer, then they are failing you. The right SEO company can make a huge impact on the promotion of your product or service, b…
    - 4 days ago, 25 Dec 14, 5:49am -
  • This Month in #SocialMedia: December 2014 Social Media News by @thebigdebowski
    The year is coming to close, and a few social networks unveiled some noteworthy updates. In case you missed any, here’s a recap of some of the major social media announcements from December 2014. Facebook Facebook announced the launch of call-to-ac…
    - 5 days ago, 24 Dec 14, 9:02am -

Inside Adwords

  • A Year in Review: Celebrating our Customers’ Successes
    It’s been a busy year for our customers. We’ve been inspired to learn from all of you -- advertisers from around the world, large and small, across so many industries. Thank you for the feedback you have given on our products as well as the insig…
    - 11 days ago, 18 Dec 14, 5:01pm -
  • Measure more: improving Estimated Total Conversions with store visit insights
    People are living their lives online, using multiple devices throughout the day to shop, communicate and stay entertained. This constant connectivity means customers are engaging with your business in new ways after seeing your online ad -- they migh…
    - 11 days ago, 18 Dec 14, 2:53pm -
  • Use ad customizers to gear up for your holiday promotions
    A few months ago, we introduced ad customizers, a new AdWords tool that lets you show highly relevant text ads to your customers, in real-time, even when you have thousands of products, services, and promotions—all changing by the day. Check out th…
    - 14 days ago, 15 Dec 14, 2:03pm -
  • Video Analytics Page in AdWords for Video launches today, helping marketers make ads people choose to watch
    In AdWords for video, you add targeting and budgets to YouTube videos to make video ad campaigns. Until now, advertisers looking for info on how their videos performed outside of when they appeared as ads would need to jump over to YouTube Analytics…
    - 18 days ago, 11 Dec 14, 2:08pm -
  • Drive Downloads and Re-Engagement for Your Mobile App
    There are millions of mobile apps with more introduced every day. But as we talked about during our livestream yesterday, how do you get people to find your mobile app?  And once they do, how do you keep them coming back? We’ve created best practi…
    - 18 days ago, 11 Dec 14, 11:03am -
  • Introducing the new AdWords Editor, turned up to 11
    Over the past two months, we’ve rolled out a series of tools built for AdWords power users. Designed with our most sophisticated advertisers in mind, these tools help simplify your workflow and reduce the time spent on campaign management. And as a…
    - 19 days ago, 10 Dec 14, 3:30pm -
  • Click through AdWords in 2014
    Welcome to the Inside AdWords livestream! Today, Jerry Dischler, Vice President of Product Management for AdWords, explores our most innovative products of 2014, shares customer stories and best practices, and wraps up the year with an announcement y…
    - 19 days ago, 10 Dec 14, 1:12pm -
  • Making mobile easier: Lightbox ads now available across screens
    Creating ads that can run -- and look beautiful -- across the ever-expanding universe of the world’s more than 2 billion smart phones and tablets1 is complex to say the least. Last month, we announced that we'd be bringing our popular Lightbox form…
    - 20 days ago, 9 Dec 14, 11:00am -
  • Happy Omnidays!
    December of 2014 may be remembered as the first truly omni-channel holiday season: the year retailers really stretched the sales funnel to include mobile, store visits and online buying under one big connected holiday umbrella.Let's take a break from…
    - 21 days ago, 8 Dec 14, 9:00am -
  • A better way to reach customers on the Google Display Network
    Advertisers have been using interest category marketing since 2009 to connect with people across the Google Display Network based on their interests.  Since then, we've added new and more powerful interest-based capabilities: affinity (for enthusias…
    - 26 days ago, 3 Dec 14, 2:13pm -
  • Join us as we click through AdWords in 2014
    Whether you’re building out new campaigns or making critical budget decisions, we want to help you start off the new year with everything you need to connect with your customers, wherever they may be online: across the web, on mobile-sites, and in…
    - 35 days ago, 24 Nov 14, 2:06pm -
  • Richer mobile shopping experience this holiday season
    More than ever, people are searching on their devices at all hours and places. As a result, we’ve seen a 3.5X increase in shopping searches coming from smartphones year-on-year, and this continues to grow.1 And we’re currently sending more mobile…
    - 35 days ago, 23 Nov 14, 11:01pm -
  • New ways to rev up your Shopping campaigns
    Want to get more impressions and clicks for your Shopping campaigns? Or want to know how to spot missed opportunities in your bidding strategy and find your mobile share of voice? We introduced competitive landscape data last year so you can start an…
    - 40 days ago, 19 Nov 14, 9:30am -
  • Troubleshooting made easier with new Diagnostics tab in Merchant Center
    Great product data is at the core of what drives successful Product Listing Ads (PLAs). As you’re preparing your Shopping campaigns for the upcoming holiday season, it’s important to ensure that your data is free of issues so your products are sh…
    - 40 days ago, 19 Nov 14, 9:30am -
  • Show promotions on your Product Listing Ads with Merchant Promotions
    Two years ago, we launched Merchant Promotions to retailers in the US, enabling them to show promotions alongside Product Listing Ads on Google search results and Google Shopping. Based on positive feedback, we’re excited to make Merchant Promotion…
    - 40 days ago, 18 Nov 14, 11:00pm -
  • Winning the Second Chance with Remarketing Lists for Search Ads (RLSA)
    The Internet gives us more to look at every day: more information, more reviews, more offers. In fact, 49% of customers now visit 2 to 4 sites before they decide to buy1. One powerful lever to re-engage these qualified customers and close the sale is…
    - 53 days ago, 6 Nov 14, 9:00am -
  • Unlock the Power of Auction-Time Bidding in AdWords
    Automating your bids with AdWords can deliver better, more informed bids while saving you time.In order to help people make the most of these strategies, we’ve put together A Bid for Every Auction, our new guide to Google’s automated bidding solu…
    - 54 days ago, 5 Nov 14, 10:00am -
  • Managing your accounts at scale, made easier
    A few months ago, we announced ad customizers, a tool for optimizing your ad text and connecting with your customers in real-time. This kicked off a series of Tools for the Power User built to help you simplify campaign management, and act on key bus…
    - 56 days ago, 3 Nov 14, 4:38pm -
  • Your Guides to Growing Profits from AdWords
    The trend of profit-driven marketing continues to gain traction.  Marketers are starting to shift the perception that they should really be viewed as profit drivers instead of cost centers.Last quarter, we launched two resources to help you drive th…
    - 56 days ago, 3 Nov 14, 10:00am -
  • Businesses, Start your Smartphones
    Updated Nov 5 to include a link to the AdWords Express iOS appOriginally posted on the Google and Your Business BlogRunning a successful small business is about finding and connecting with the right customers. Business owners are increasingly using…
    - 61 days ago, 29 Oct 14, 12:56pm -
  • New Study: The Impact of Digital on In-Store Shopping
    We've all heard the theories that people who do research online no longer care about the in-store experience … or don't even go to physical stores any more. Or that shoppers who use a smartphone in a store are looking to buy elsewhere.Google decide…
    - 67 days ago, 23 Oct 14, 6:00am -
  • Online Retailers: The Secret to Seasonal Success in 2014
    Originally posted on the Google Analytics blogPlan ahead.Over the past few years, we’ve seen the holiday rush begin earlier and earlier. And we’ve also noticed that the shopping frenzy is extending beyond the traditional season, with transaction…
    - 74 days ago, 16 Oct 14, 10:02am -
  • 2014 Holiday Shopper Research: Shopping Never Sleeps
    This holiday shopping season will be our most connected ever, with devices at our fingertips helping us hunt for deals in short moments—whether it’s on a laptop at work or on a smartphone right before bed. In fact, one third of all shopping searc…
    - 80 days ago, 9 Oct 14, 11:00pm -
  • Introducing Custom Affinity Audiences across the Google Display Network
    Over the past 2 years, we’ve launched affinity and in-market audiences, two new ways to help advertisers reach people across the Google Display Network who are most likely to be receptive to their messages. For example, if you’re marketing a new…
    - 83 days ago, 7 Oct 14, 10:59am -
  • Top holiday tips for retailers
    With October kicking off this week, the holiday shopping season is just around the corner. According to our recent research, 29% of shoppers plan to start their holiday shopping before Halloween. With this in mind, we’ve put together a Holiday Shop…
    - 88 days ago, 2 Oct 14, 10:05am -

PPC Hero

  • newCreating A Full Funnel Marketing Strategy With AdWords
    It’s time to get more sophisticated about our targeting and audience segmentations.Read more at PPCHero.com
    - 1 hour ago, 29 Dec 14, 7:15am -
  • new5 Ways Location Targeting Delivers Big Results [Webinar]
    If your company is based in a certain area or you have branches of your company that service a number of geographic locations, it’s only logical that you want to …Read more at PPCHero.com
    - 2 hours ago, 29 Dec 14, 6:45am -
  • Master Social PPC in 2015! [Webinar Recording]
    Is your social PPC ready for 2015? In the past year, we’ve seen a lot of changes in features, reporting, and advertising options for Facebook, Twitter, and LinkedIn. In this …Read more at PPCHero.com
    - 2 days ago, 27 Dec 14, 11:00am -
  • Learn How To Fight Click And Conversion Fraud
    Click and conversion fraud is one of the most frustrating things to deal with when managing a paid search account.Read more at PPCHero.com
    - 3 days ago, 26 Dec 14, 7:15am -
  • 12 PPC Agency Solutions You May Not Know About
    The number of agencies offering digital marketing services continues to grow each day. From two-man shops to teams well in the hundreds, agencies offer a wide spectrum of solutions that …Read more at PPCHero.com
    - 5 days ago, 24 Dec 14, 11:00am -

Social Fresh

  • Tip: Turn Your Company’s Email Into A Content Library
    This tip is one of dozens from a report we are releasing next week called the Content Marketing Template. It’s the comprehensive guide for building a content plan that delivers real business results. If you are reading this, you likely send to…
    - 39 days ago, 20 Nov 14, 7:46am -
  • How To Find Customers On Black Friday with Twitter Ads
    Black Friday, one of the largest retail shopping days of the year, is just a week away. Customers will soon be waiting in line for hours for the best deals they can find. And you can bet they’ll be tweeting, Facebooking and Instagramming their froz…
    - 40 days ago, 19 Nov 14, 8:41am -
  • Tip: The real benefit of “big data” and listening
    As marketers we hear a lot about listening, monitoring, and big data. Today’s tip is a preview of our webinar next week with Forrester and Synthesio on helping your social media focus more on the customer (click the link to register now). The amou…
    - 45 days ago, 14 Nov 14, 7:42am -
  • The Facebook Fangate is Dead, Your Technical Guide
    Well, it has finally happened. Facebook killed off fangates last week as of November 5, 2014. The general rule for these kind of changes on Facebook is that you get at least 90 days to update your apps, and this change was no different, originally a…
    - 48 days ago, 11 Nov 14, 9:20am -
  • Is Real Time Marketing Actually Worth The Time? Finally An Answer
    It seems like everywhere you turn these days, you’re reading something about real-time marketing. Whether it’s yet another mention of Oreo’s Super Bowl moment, or a marketer poking fun at brands trying to capitalize on the latest trend, RTM has…
    - 52 days ago, 7 Nov 14, 5:30am -

Boom Social

  • 6 Crazy Easy Ways To Convert Instagram Visitors To Your List
    Are you struggling to see results from your efforts on Instagram? You are not alone. Many business owners use the platform, but aren’t really sure how to incorporate it into their overall marketing or sales funnels. This article offers 6 crazy eas…
    - 12 days ago, 17 Dec 14, 3:30am -
  • 10 Mind-Blowing Blogging for Profits Tips
    Do you dream of making a living with your blog? Or maybe just generating some extra income to supplement your current 9-5 job? Well, blogging for profit doesn’t have to be a dream. There are ways you can utilize your blog to make REAL money…you j…
    - 14 days ago, 15 Dec 14, 3:30am -
  • Top 15 Geeky Social Media Gifts
    Wondering what to get that geeky friend of yours who has it all? Or maybe YOU are the geek and are looking for ideas for your own wish list. In any case, here are 15 of my favorite social media gifts for anyone who just can’t get enough social medi…
    - 19 days ago, 10 Dec 14, 2:24pm -
  • 15+ Ways to Create New Content from Old Content
    As a busy business owner, you likely don’t have time to create new content at the rate at which your audience demands it. Yet, with content marketing now being the #1 driver of search rankings, you can’t afford not to be constantly publishing new…
    - 24 days ago, 5 Dec 14, 7:15am -
  • WARNING! Facebook to Limit Promotional Posts
    Well, Facebook is at it again. You already know that your posts are not reaching many of your fans (only 3%-6% of your fans see each of your posts, on average). But starting next month, you may notice some of your posts reaching even fewer of your fa…
    - 26 days ago, 3 Dec 14, 3:30am -
  • How To Double Your Email Subscribers in 30 days
    The #1 key to growing your email list FAST is to offer something truly valuable to your audience.  In exchange for this relevant and useful content, your social media followers or website visitors are willing to trade their email address. When it c…
    - 33 days ago, 26 Nov 14, 3:30am -
  • 10 Black Friday Ideas That Drive Sales
    It is not too late to get in on the Black Friday action! Your customers and clients will be expecting deals this week, and with some quick planning, you can still give them what they want. Here are 10 Black Friday ideas you can use to create a buzz,…
    - 34 days ago, 25 Nov 14, 11:17am -
  • Concerned With the Cost of SEO? Start with these FREE Tips
    When it comes to marketing in 2014, there’s one acronym you’re sure to hear endlessly : SEO. SEO has been making a splash in the marketing world for years and it’s only becoming more and more important. However, SEO often comes with a handful o…
    - 34 days ago, 25 Nov 14, 3:30am -
  • The Ultimate Cheatsheet for Selling on Social Media
    Are you ready to sell on social media? This cheatsheet cuts through the clutter by giving you actionable tips and strategies for using social media to make sales. This post will show you how to find and attract leads, build relationships, move your s…
    - 35 days ago, 24 Nov 14, 3:30am -
  • How To Get Facebook Likes WITHOUT Ads
    Is it possible to get Facebook Page likes without buying ads? Unfortunately, many frustrated business owners don’t think so. Maybe you are one of those business owners. You share great content day in and day out, employ all the strategies and tacti…
    - 39 days ago, 20 Nov 14, 3:30am -

Razor Social

  • Social Commerce for Social Networks
    Are people buying more products or services through social media channels? Will more social networks facilitate the exchange of cash between peers and/or buying/selling goods directly on their platforms? Do you remember when lots of shops opened up w…
    - 12 days ago, 17 Dec 14, 10:30am -
  • 7 Social Media Tools We Are Reviewing – Q4 2014
    We get emails every day about new tools that we need to review.  So, each quarter, we produce this post to show the tools we are currently investigating that look interesting.  If the tool passes all our tests, you’ll see us talking and writin…
    - 14 days ago, 15 Dec 14, 5:35am -
  • How to Manage Social Media with Rignite
    How would you like to save 30 minutes a day with your social media marketing and get double the results? Rignite is a social media management tool and it has functionality that will save you a ton of time and help you get a much better return. All m…
    - 19 days ago, 10 Dec 14, 5:00am -
  • 10 Best Social Media Tool Posts in 2014
    Have you ever wondered which RazorSocial posts are the most popular with readers? We are always interested to see which of our posts resonate with you.  Even though we do plenty of research and planning, there are no guarantees about which topics…
    - 19 days ago, 10 Dec 14, 1:23am -
  • How to Start a WordPress Blog

    - 21 days ago, 8 Dec 14, 5:40am -
  • Social Media Tool Trends
    Every day, I hear about a new social media tool via an email, social media update or a comment on my blog. We have a database of over 1,000 social media tools that is constantly growing. It’s big business and it’s expanding, but it’s also…
    - 26 days ago, 3 Dec 14, 5:15am -
  • Black Friday / Cyber Monday Exclusive Deals on Tools
    Black Friday and Cyber Monday are two of the busiest shopping days in the US and these can be the days where you can get the best deals possible on products. This year we reached out to a selection of tool providers and hosting providers and have neg…
    - 31 days ago, 28 Nov 14, 2:30am -
  • 3 Social Sharing Plugins for WordPress
    If you want to drive more traffic to your website, you need to take advantage of social sharing. If one of your blog readers shares your post, their hundreds or thousands of Twitter followers or Facebook fans could see it. If those people then click…
    - 34 days ago, 25 Nov 14, 5:00am -
  • A Guide to Twitter Chats
    Can you really have a scheduled conversation on Twitter around a topic and get true value from it? Absolutely. Twitter chats can be really fun and lively, and they’re a great place to learn and network. They can also be useless, however, because i…
    - 35 days ago, 24 Nov 14, 5:50am -
  • 6 Google Analytics Terms Explained for Bloggers
    Google Analytics is fantastic but it can be really confusing! Is average time on site really average time on site?  No Is session duration the total amount of time a user spends on your site: No Surprised? There are limitations to what Google Analyt…
    - 40 days ago, 19 Nov 14, 10:06am -

Socialnomics

Social Media Explorer

  • An Ode to Mailing It In
    Well, we’ve made it. It is the last few weeks of the year and everyone is either on vacation physically or mentally. Not much gets done this time of year in the business world that I work in. Sometimes it’s different, last year was one of those y…
    - 5 days ago, 24 Dec 14, 5:00am -
  • G2 Crowd Rates Best Social Collaboration Tools
    G2 Crowd ranked the best social collaboration tools and Salesforce's Chatter tops the list. But many other contenders are there for a business to select.       Related StoriesAn Open Letter to Customers from The BrandsAn Open Letter to Brand…
    - 6 days ago, 23 Dec 14, 5:30am -
  • An Open Letter to Customers from The Brands
    Dear Customer, So glad you like the stuff! We do make great toothpaste and laundry detergent and we really appreciate your loyalty. We’re really glad the food is good and the car works well. But, we’re worried about you. The fact is, we don’t k…
    - 11 days ago, 18 Dec 14, 5:00am -
  • An Open Letter to Brands from Your Customer
    Dear Brands, Thanks so much for the amazing products and services. I really like my toothpaste and my laundry detergent. So much so, I will not buy anything else and there is no coupon in the world that will make me switch. Unless my husband shops; t…
    - 12 days ago, 17 Dec 14, 5:00am -
  • How to establish your business blog as an authority in your industry
    Readers of Social Media Explorer will already know how content marketing can improve your site’s SEO, but what else can a blog do for your business? A blog is more than just an SEO tool, it can also be a valuable asset to your business, demonstrati…
    - 13 days ago, 16 Dec 14, 5:00am -
  • The PR Guide To Media & Blogger Personalities
    A new survey of blogger and media editors shows interesting insights into their personalities and preferences for being pitched by PR professionals.       Related StoriesThe Best Way To Handle A Crisis Is Become Your CriticsLearn What You Ca…
    - 14 days ago, 15 Dec 14, 5:30am -
  • Three Ways to Turn Company Secrets into Content
    Let’s talk about proprietary content and why it’s increasingly more important for companies to give up some of their secrets in exchange for truly relevant and rank-worthy content. Now that everyone is joining the content game, it’s time to up…
    - 19 days ago, 10 Dec 14, 5:00am -
  • Can Haters Post Death Threats on Facebook?
    On Dec. 1, the United States Supreme Court heard arguments in the case of Anthony Elonis, a 31-year-old Pennsylvanian convicted of posting violent, threatening statements on Facebook. A jury found Elonis guilty of communicating threats to injure anot…
    - 20 days ago, 9 Dec 14, 5:00am -
  • Mission-driven business will always win
    Last month an article was written and widely circulated about a former employer of mine, the who is not important, what was important was the assertion that they lost their mojo because they shifted focus from being all about the “mission” to max…
    - 25 days ago, 4 Dec 14, 5:00am -
  • On Entrepreneurship, Success, Failure and Personal Branding
    Jason Falls shares lessons learned in success, failure and personal branding as he launches JasonFalls.com as a thought leadership blog.       Related StoriesHow To Separate Strategies from TacticsSwitcher Studio Democratizes Video Productio…
    - 28 days ago, 1 Dec 14, 8:16am -
  • Yes, Misery Loves Your Company
    Misery. If you’ve ever worked, you’re familiar with the feeling. Whether it’s the drama of the everyday, the anger that comes with work times and timing, or frustration related to personnel decisions, every company, every brand, and every team…
    - 31 days ago, 28 Nov 14, 5:00am -

Re/code

Copyblogger

  • How to Face Unafraid the Plans That You’ve Made
    Later on, we’ll conspire, As we dream by the fire To face unafraid, The plans that we’ve made, Walking in a winter wonderland. Have you caught yourself at any time over the past few days and weeks daydreaming about what you plan to do in 2015? Ma…
    - 5 days ago, 24 Dec 14, 8:00am -
  • 3 Subtle Content Techniques That Make Your Offer Addictive
    Leading up to my wedding, I indulged in one of the most lavish things. No, I didn’t order doves to be released after the ceremony or commission an intricate ice sculpture. I hypnotically worked my way through half a tube of $45 lip gloss in just tw…
    - 6 days ago, 23 Dec 14, 8:00am -
  • An Easy Fix for 5 Website Woes That Can Threaten Your Business
    It’s something that hangs heavy over your head every day. You’ve got traffic flowing to your site. You’ve built an audience and overcome the obscurity problem. The number of links pointing to your site grows every day, social shares to your con…
    - 7 days ago, 22 Dec 14, 8:00am -
  • 5 Steps to Revising Your Content Marketing Strategy to Attract and Retain Future Customers
    This is not a how-to post; this is a how-to-think post. What troubles me about the majority of current content creation activities from companies is the sheer lack of strategy and purpose. I see a lot of activities — tweets, posts, articles, infogr…
    - 11 days ago, 18 Dec 14, 8:00am -
  • How to Create Simple Drawings to Clarify Your Ideas and Captivate Your Audience
    Struggling to find a stock image for your next blog post? You browse Flickr for ages. You settle on a picture that’s okay. You’d love to hire a professional illustrator, but you don’t have the budget. Not yet. Sometimes you wonder if a better s…
    - 12 days ago, 17 Dec 14, 8:00am -
  • Seth Godin on Stepping Up and Making it Happen
    Seth Godin is the author of 17 bestselling books. He’s the founder of email marketing pioneer Yoyodyne, and the charity-driven publishing platform Squidoo. And he’s the selfless dispenser of daily wisdom via the most popular marketing blog on the…
    - 13 days ago, 16 Dec 14, 11:00am -
  • Adaptive Content: A Trend to Pay Attention to in 2015
    Each new year seems to bring with it a new buzz term or two describing a concept that will change how we reach an audience, or how we build and grow a business. Some of these buzz terms pan out and become legitimate, long-term parts of the lexicon be…
    - 13 days ago, 16 Dec 14, 8:00am -
  • Take Your Content Marketing to the Next Level at Authority Rainmaker (And Save)
    The “what” and “why” phases of the content marketing revolution are over. To effectively gain and maintain your competitive advantage, you need a clear and concise strategy with the exact tactics to effectively execute. More than that, you ne…
    - 14 days ago, 15 Dec 14, 8:00am -
  • Michael Hyatt on Building a Media Platform and Becoming a 10-Year Overnight Success
    Michael Hyatt is the former Chairman and CEO of Thomas Nelson Publishers, the seventh largest trade book publishing company in the U.S. In fact, Hyatt has been involved in the traditional publishing business his entire working life. Not the typical p…
    - 18 days ago, 11 Dec 14, 8:00am -
  • Why Shark Tank is Terrible for Your Business
    Maybe they’ll take away my Entrepreneur’s Secret Hat and Decoder Ring for saying this, but I hate Shark Tank. My husband and son like it, and every time it comes on, my teeth start to grind and my eye does that little twitchy thing. I’m not say…
    - 19 days ago, 10 Dec 14, 8:00am -

TopRank Blog

  • new5 Lessons From Our Top Social Media Marketing Posts of 2014
    Wherever your specialty lies in the the digital marketing world, social media will continue to grow in importance in 2015. In fact, 92% of content marketers use social networks for content publishing. (CMI/MarketingProfs) Earlier this month, Lee Odde…
    - 1 hour ago, 29 Dec 14, 7:03am -
  • Online Marketing News: Bing Dinged, Billions-o-Bots, Trending Tube
    The Evolution Of SEO - Long before Google Penguin came along, there have been many changes in the world of search.  What once worked for ranking no longer does. Take a look back at search and optimization with a look at the evolution of SEO. Digital…
    - 3 days ago, 26 Dec 14, 4:45am -
  • Happy Holidays 2014 from @TopRank Online Marketing
    From all of us at TopRank Online Marketing, we wish our community the Merriest Christmas, the Happiest Hanukah and the most wonderful Holiday Season! Click the image below to see this year’s Holiday card:       Gain a competitive advantage by su…
    - 4 days ago, 25 Dec 14, 5:00am -
  • The Gift of “Give to Get” in Social Media and Content Marketing
    “Pay it forward”, “Good karma”, “Give to get”. There are many ways to express the notion of creating value for others before expecting something in return, but in the marketing world, such a perspective is contrary to the norm. Many mar…
    - 5 days ago, 24 Dec 14, 8:52am -
  • Marketing Prediction Overload: 200 Plus Digital Marketing Predictions for 2015
    What’s around the corner for digital marketing in 2015? Answers to that question seems to be in abundance as we close out 2014 and look for affirmations of plans for the coming year. From social media to mobile to big data and predictive analytics…
    - 6 days ago, 23 Dec 14, 5:09am -
  • 3 Reasons Why Your Content Marketing May Have Failed In 2014
    Content marketing is a tactic that requires research, testing and then a strategy on how to proceed. A lot of businesses tried content marketing for the first time in 2014. Those who didn’t see the results they were looking for shouldn’t rush to…
    - 7 days ago, 22 Dec 14, 9:47am -
  • Online Marketing News: Google Responds To Responsive, A Twitter Minute, Facebook Offers
    A Twitter Minute - A minute isn’t that long, is it?  What can take place in just 1 minute?  Find out what goes down on Twitter in just 60 seconds. WhoIsHostingThis? Report: U.S. Mobile Search Spend Expected To Overtake Desktop Next Year - eMark…
    - 10 days ago, 19 Dec 14, 4:45am -
  • Global Content Marketing – Book Review
    The opportunity to attract, engage and persuade  buyers through useful content extends to markets on a global scale. But the same rules about content that work at home may not work abroad. Nor the processes and team structures that many content mark…
    - 11 days ago, 18 Dec 14, 5:08am -
  • Social Media Content: Pros, Cons, Examples and Best Practices
    Aside from your company website, social media content may be one of the most visible forms of content marketing that a brand can produce. When potential customers are seeking out information about your industry and your brand, they are most likely fi…
    - 12 days ago, 17 Dec 14, 7:06am -
  • A Marketer and a Journalist Walk Into a Bar: 5 Definitions of Brand Journalism
    So … a marketer and a journalist walk into a bar. That could either be the start to a joke meant for somewhere other than this blog, or the beginning of a definition of the term ‘brand journalism.’ Let’s go with the latter. You may have heard…
    - 13 days ago, 16 Dec 14, 7:45am -
  • 25 Women Who Rock Social Media – 2014

    - 14 days ago, 15 Dec 14, 5:02am -
  • Online Marketing News: Disney Is Tops, Slingshot Re-slung, Tumblr Gets Growing
    SURVEY: If Users Are Forced to Choose Between Facebook and Twitter, Twitter Loses - The good news for Facebook in a recent survey by survey creator Survata is that if regular users of both social network were hypothetically forced to choose between k…
    - 17 days ago, 12 Dec 14, 4:45am -
  • Influencer Outreach – 5 Ways to Fail
    Content Marketing has dominated much of the conversation about marketing in the past 2 years and the popularity of influencer marketing is also on the rise. What could be better than a combination of both? The intersection of influencer marketing an…
    - 18 days ago, 11 Dec 14, 7:46am -
  • Content is not just a platform: Why I left journalism and joined TopRank Marketing
    [Note from Lee: TopRank has made many advancements in the content marketing space over the past 5-6 years and that leadership has resulted in growth – including the addition of 15 new people to our team in the past 7 months.  Among those new fac…
    - 19 days ago, 10 Dec 14, 6:07am -
  • Our Top 10 Social Media Marketing Posts of 2014
    It’s that time of year again – time for a round up of our top social media marketing posts for the year. 2014 was full of social media marketing changes ranging from major news feed visibility drops on Facebook to the sputtering of Google+. While…
    - 20 days ago, 9 Dec 14, 4:47am -
  • 5 Essential Skills for Digital Marketing Consultants
    Much of today’s digital marketing consulting is about data: goals, KPIs and performance metrics. Processes and technology also play a big part, serving as a point of differentiation for many digital marketing agencies and consultants. The consultin…
    - 21 days ago, 8 Dec 14, 9:19am -
  • Online Marketing News: Mobile Ranking Signals, CEOs Wasting Money, Social Customer Service
    54% of Facebook Users Login Multiple Times Per Day (Twitter: 34%) - More than half of Facebook active users (54 percent) log into the social network more than once per day, compared to just over one third (34 percent) who do so on Twitter. AllTwitte…
    - 24 days ago, 5 Dec 14, 4:45am -
  • 6 Steps to an Optimized and Socialized Content Workflow
    Digital marketing tactics have changed over the years but one thing has not – Customers are in the driver’s seat when it comes to the insights marketers need to deliver relevant, meaningful and useful content at the right time and the right place…
    - 25 days ago, 4 Dec 14, 7:30am -
  • Content Marketing Best Practices Report: Creating a Culture of Content
    Content at scale is something many business leaders anticipate, but few know how to implement with any measure of quality. As companies come to appreciate the role of content as an essential business function, there come a number of opportunities to…
    - 26 days ago, 3 Dec 14, 5:03am -
  • Hey, That Online Marketing Word Cloud Looks Really Familiar!
    In 2008 I wrote a blog post listing top search marketing blogs, each with a Wordle visualization image I created that was embedded from Flickr. In that list was a word cloud for this, TopRank’s Online Marketing Blog. Apparently the image has been…
    - 27 days ago, 2 Dec 14, 1:28pm -

The Future Buzz

  • Analytics Insights To Inform Your Marketing
    One of the most frequent requests I receive while speaking at events and talking to users is for us to release more macro insights. We’ve been listening, and December has been a great month for us for sharing big picture thinking and unique data.An…
    - 17 days ago, 12 Dec 14, 6:26pm -
  • Deadliest Catch & How To Win As A Content Marketing Greenhorn
    Unless you’ve embraced the life of a hermit over the past decade or so, it’s impossible that you haven’t seen at least one of the 1,000 episodes of Discovery Channel’s “Deadliest Catch.” The show depicts the real-life, heart-pounding natu…
    - 27 days ago, 2 Dec 14, 11:13am -
  • Why Virgin America Is (By Far) The Best US Airline
    As a (relatively) frequent traveler, typically around ~30-40 trips a year involving flying, I've almost universally hated airline brands. Delayed flights due to broken planes, awful customer service, bad e-commerce platforms, overbooked flights, unco…
    - 43 days ago, 16 Nov 14, 6:39pm -
  • Useful Link: Measurement Guide From Google
    We've written plenty of posts on measurement, noting frequently that data is everyone's domain and that everyone, no matter what facet of marketing or PR you're in, needs to get to conversion.Useful Link: Measurement Guide From Google is from The Fut…
    - 52 days ago, 7 Nov 14, 1:16pm -
  • 3 Key Metrics Groups for Publishers to Measure & Questions They Answer
    In a previous column, I wrote about the importance of self-publishing on your own domain and why, in a world of streams, your own platform that you host remains your most critical asset. As a follow-up to that, one of my friends who runs a popular bl…
    - 60 days ago, 30 Oct 14, 9:01am -

Socialmouths

  • Is your Email Marketing ready for the Holiday Season? (Infographic)
    Is your email marketing strategy ready for the holiday season? Yes, we are going to start talking about the holidays… Don’t kill the messenger, you know marketers have been talking about it for a while now. In the last couple of weeks I had a few…
    - 59 days ago, 31 Oct 14, 10:00am -
  • 10 Creative Ways To Reward Your Facebook Fans & Increase Engagement
    Most brands and individuals neglect the importance of making an impression on their Facebook fans when they look to increase engagement and build a loyal fan base. That is a mistake. Great Facebook pages reward fans. They influence thousands and grow…
    - 61 days ago, 29 Oct 14, 9:49am -
  • Content Marketing lessons from Spacey, O’Brien, C.K. and Silent Bob
    Who are you taking content marketing lessons from? Kevin Spacey has been the center of the content marketing conversation lately, after speaking at the Edinburgh Television Festival and recently at Content Marketing World 2014. But he’s not the…
    - 69 days ago, 21 Oct 14, 11:14am -
  • 10 Writing Tips for Great Social Media Posts
    It’s hard to keep up with the latest techniques for social media posting, isn’t it? In the constantly changing world of best blogging practices, it seems we’ve just learned how to craft the short and sassy snippet posts when a growing trend app…
    - 76 days ago, 14 Oct 14, 11:09am -
  • 9 Things You Should Be Sharing on Facebook but Probably Aren’t
    Don’t know what you should be posting on Facebook? You’re not alone! This is one of the most common questions asked by small business owners. Many business owners don’t know what they should be posting on their Facebook page other than posts ab…
    - 82 days ago, 8 Oct 14, 12:05pm -

Top Dog Social Media

  • 10 Experts Predict Digital Marketing Trends For 2015
    Are you wondering which digital marketing trends are going to dominate 2015 and which ones will die? I asked 10 marketing experts what their thoughts are on digital marketing trends for 2015 and was shocked to hear a lot of similar predictions come u…
    - 3 days ago, 25 Dec 14, 11:00pm -
  • Is Facebook Organic Reach Going To Die In 2015?
    Are you seeing Facebook organic reach declining for your business page? You’re not alone and it’s likely that things are about to get worse before getting any better. Facebook released an official statement a month ago detailing their plans to cu…
    - 11 days ago, 17 Dec 14, 11:00pm -
  • How To Get Twitter Followers That Actually Matter
    Do you struggle to get Twitter followers that actually produce results for you in your business? Social media isn’t a popularity contest – it’s a tool to connect us with the people and things that matter most in our lives. When it comes to Twit…
    - 19 days ago, 10 Dec 14, 1:41pm -
  • Social Selling Case Study: Eric Mitchell Success Story
    Eric Mitchell is the head of sales and marketing at Mobitor. Before Eric introduced social selling to the Mobitor sales team, they focused on cold calling and using other old and outdated sales tactics that were not yielding sales.  Challenge While…
    - 21 days ago, 8 Dec 14, 12:00am -
  • Everything You Need To Know About LinkedIn Marketing
    Are you ready to start taking advantage of the increased leads LinkedIn marketing is generating for other B2B companies and professionals? LinkedIn is a powerful lead generation tool but only if used correctly. The trouble is that most people aren’…
    - 25 days ago, 3 Dec 14, 11:00pm -
  • How To Get More Prospects To View Your LinkedIn Profile
    Why should you care about how to increase LinkedIn profile views? If you’ve laid the groundwork by completing your profile, getting your ideal clients to visit your profile is the first step in your sales funnel. This is where they learn more about…
    - 32 days ago, 26 Nov 14, 11:00pm -
  • 4 Ways to Benefit From Facebook Video Ads Audiences
    Have you ever run an advertising campaign on Facebook where the results were not as good as expected? Would you like to know how to target your ads based on the level of interest that different users might have towards your brand? Successful advertis…
    - 35 days ago, 23 Nov 14, 11:00pm -
  • 12 Big Changes In Social Media This Month (Nov 2014)
    There has been some serious social media changes in the past couple months, some of which are exciting and a few of which – I’ll admit – are not so exciting. I’ve collected a list of the most crucial changes that businesses utilizing social m…
    - 40 days ago, 19 Nov 14, 8:50am -
  • 15 Critical Mistakes You’re Making With Content Marketing
    Content marketing has been widely adopted and is being used by most businesses today. Whether you are B2B or B2C, it’s likely that you have used some form of content as a means to connect your business with your target market at some point. Your bu…
    - 46 days ago, 12 Nov 14, 11:00pm -
  • How to Grow Your Facebook Presence Without Like-Gating
    The word is out! As of November 5, businesses will no longer be able to “like-gate” content on their Facebook Page. AllFacebook reported on this policy change, but the question that most marketers have now is “What can we do to continue to grow…
    - 52 days ago, 7 Nov 14, 9:56am -

Simply Measured

  • The Problem With Engagement: Social Marketing’s New Controversy
    There’s a debate brewing in the social marketing world right now. Earlier this week, Nate Elliott, VP and Principal Analyst at Forrester Research, published a controversial report titled Stop Measuring Engagement. The report outlines why Forrester…
    - 14 days ago, 15 Dec 14, 10:35am -
  • Where’s Social Marketing Going in 2015?
    At year’s end, every marketer has the same question / anxiety / musing: what’s going to happen next?  We don’t claim to have all the answers, but our latest SlideShare is a good start, featuring a countdown of well-informed guesses from expe…
    - 17 days ago, 12 Dec 14, 12:56pm -
  • How to Use Social Media to Recruit Top Candidates
    I recently caught up with our savvy, always-recruiting Simply Measured recruiter, Danielle Bartoletti, to find out how she uses social media in her day-to-day work. The key thing I learned is that, if you want to make her day, retweet one of her job…
    - 18 days ago, 11 Dec 14, 11:07am -
  • 7 Holiday Season Survival Tips for Community Managers
    It’s the most wonderful time of the year — amirite? The holidays are a great time to unplug, relax, and toss back some eggnog with friends and family. However, community managers don’t always have it this easy. Any community manager knows that…
    - 18 days ago, 11 Dec 14, 10:52am -
  • How to Create Social Media Personas By Analyzing Your Audience
    Developing personas is a crucial marketing practice, and social is no exception. Understanding how various audience segments interact, amplify, and ultimately become customers is essential to any sophisticated social strategy. Audience personas can…
    - 19 days ago, 10 Dec 14, 5:45pm -

SEO Buzz World

  • Google Pirate Update Released to Curb Piracy

    - 58 days ago, 1 Nov 14, 2:47pm -
  • Beat Your Competitors in SEO in 5 Steps
    If you are good at anything you want to be the best and on the top. This phenomenon applies everywhere including our rapidly evolving internet world. You put all the efforts in making your websites perfect and highly ranked. But this does not stop he…
    - 58 days ago, 1 Nov 14, 2:32pm -
  • 7+ Advanced Webmaster Tools for Better SEO Results
    Google’s Webmaster Tools commonly known as GWT is a free software which makes it easier for you to understand the functionality of your website as well as to identify issues with it. Its prime focus is on the technical side of the website rather t…
    - 58 days ago, 1 Nov 14, 11:42am -
  • The Influence of Fonts; How to Choose the Right One?
    There are plenty of factors that go into choosing a font. Much of it comes from your feelings regarding design and the brand of the website or product you are designing for. Fonts obviously have an influence as they are part of the communication proc…
    - 59 days ago, 31 Oct 14, 8:02am -
  • How to Recover from Penguin 3.0 Penalty?
    Google is continuing their efforts to cut down spamming and improve search results by eliminating or penalizing links that appears to be ‘poor’ as per their webmaster guidelines. With Penguin 3.0 rollout started on October 17 and still in process…
    - 67 days ago, 23 Oct 14, 10:37am -
  • Google Penguin 3.0; What is the Impact?
    It’s been almost two years now that Google Penguin is filtering out the sites that have a poor back-link profile. With its every update, a new guiding principle is added to Penguin algorithm or it is revised, which helps Google to penalize websites…
    - 67 days ago, 23 Oct 14, 10:26am -
  • 57+ Best SEO Websites
    SEO has become more important now than ever before as your website definitely need to be in perfect place in terms of online traffic to promote the site. Whatever your website is related to, you need to have the best SEO strategy to promote your cont…
    - 79 days ago, 11 Oct 14, 5:24pm -

Marketing Land

  • newPromoted Pins Set To Make Debut To All Partners, Early Data Shows Suprisingly Effective Results
    As the ball drops this New Years Eve, Pinterest will be dispatching the ability for all partners to partake in the Promoted Pin program.The post Promoted Pins Set To Make Debut To All Partners, Early Data Shows Suprisingly Effective Results appeare…
    - 1 hour ago, 29 Dec 14, 7:03am -
  • The Year’s 10 Most Popular Content Marketing Columns
    From SEO to technology to distribution strategies, our contributors covered lots of territory in 2014. Don't miss these outstanding columns!The post The Year’s 10 Most Popular Content Marketing Columns appeared first on Marketing Land.Please vi…
    - 3 days ago, 26 Dec 14, 12:16pm -
  • 2014 In Email Marketing Columns: Marketing Land’s Top 10
    Email may be established but it's anything but stagnant. Check out what caught our readers' attention this year! The post 2014 In Email Marketing Columns: Marketing Land’s Top 10 appeared first on Marketing Land.Please visit Marketing Land for…
    - 3 days ago, 26 Dec 14, 11:30am -
  • Arcade Claw Machine Calls Attention To Plight Of Homeless
    If you walk through any arcade, movie theater lobby or seedy carnival, you’ve most certainly seen a claw machine – that special vending machine device which dispenses toys if only you can manage to grab and hang on to a particular object. Fund…
    - 3 days ago, 26 Dec 14, 11:13am -
  • Planning For Success: 5 Affiliate Marketing Resolutions For 2015
    The affiliate marketing industry marked its milestone 20th year in 2014, and it’s clear to see that it has traveled a long path since the launch of the first affiliate marketing campaign in 1994. Most notably this year, affiliate marketing saw sev…
    - 3 days ago, 26 Dec 14, 9:45am -
  • Top 10 Most Tweeted Live TV Events In 2014: Ellen’s Selfie Pushes Oscars To The Top Of The List
    President Obama's State of the Union address was the only non-awards program to rank in the top ten most tweeted live TV specials of 2014.The post Top 10 Most Tweeted Live TV Events In 2014: Ellen’s Selfie Pushes Oscars To The Top Of The List app…
    - 3 days ago, 26 Dec 14, 9:30am -
  • 7 Resolutions For Higher Website Conversions In 2015
    Each year, digital marketers find themselves trying to do more with less. With mobile technologies maturing, analytics entering a decade of being democratized, and personalization technologies enjoying increasing adoption, online marketers have never…
    - 3 days ago, 26 Dec 14, 8:00am -
  • Tracking Santa Through Social Media: Updates Via Twitter, Facebook & Google+
    If you need an update on Santa's progress, your favorite social media site might have them.The post Tracking Santa Through Social Media: Updates Via Twitter, Facebook & Google+ appeared first on Marketing Land.Please visit Marketing Land for the…
    - 5 days ago, 24 Dec 14, 2:58pm -
  • The 12 Days Of Procurement
    It’s that time of year again – yes, the time we all reflect on years past and look forward to the New Year with a youthful exuberance and hopeful optimism that can only come with the holiday season. While everyone else is busy with hopeful opti…
    - 5 days ago, 24 Dec 14, 1:57pm -
  • Mazda Teams With Mogees To Turn Vehicle Into Musical Instrument
    Earlier this month, Mazda worked with Mindshare UK to turn the Mazda3 into a musical instrument using a product called Mogees, which turns everyday objects into music-producing objects by converting vibrations into unique musical sounds. The brand…
    - 5 days ago, 24 Dec 14, 12:52pm -

Daily Blog Tips

  • Growth Hacking Your Blog: 10 Tips from the Experts
    The world of blogging is massive and ever growing. People have found a thousand ways to find success and a million ways to crash and burn. What does that mean for you? Well, it means there’s a lot of experts out there that have some great (and free…
    - 6 days ago, 23 Dec 14, 4:57pm -
  • How to Use Social Media for Branding
    Setting up your company and going through the process of branding it may seem like a difficult thing to do for people from all around the world, but the truth that is once you get the hang of it, branding with the use of social media can turn out to…
    - 10 days ago, 19 Dec 14, 8:14am -
  • Check Out These Free Resources from TemplateMonster
    You probably know TemplateMonster, the leading online marketplace for HTML templates, CMS themes and so on. What you might not know is that they often release free web design resources, so it's worth a look to keep an eye on their website and blog.Wa…
    - 12 days ago, 17 Dec 14, 8:47am -
  • How to Check if a Domain You are Buying is Clean
    Whenever you start a new online project one of the first things you'll need to handle is the domain name. You have basically two options here: to buy an available domain or to buy an existing domain from its current owner. The second option might be…
    - 13 days ago, 15 Dec 14, 10:56pm -
  • RankPay is Now Offering Social Profile Management
    As you probably know, RankPay is the company that pioneered the performance-based SEO service model.That is, if you become a client you'll only pay if and when you start ranking well for your targeted keywords.Wanna learn how to make more money wit…
    - 17 days ago, 12 Dec 14, 5:42am -