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Sprout Insights

  • An In-Depth Look At Real Estate Marketing Ideas for Social
    Real estate is a business that thrives on in-person connections, but that doesn’t mean there’s no need for agents to cultivate a social media presence. Quite the contrary. Social media can help forge the connections that…The post An In-Depth…
    - 1 day ago, 10 Sep 14, 1:02pm -
  • What You Can Learn From 4 Award-Winning Video Campaigns
    It’s no surprise that online video can generate attention — and viral views — for brands, but just how to make video work for your brand may not be so obvious. To help you figure out a…The post What You Can Learn From 4 Award-Winning Video…
    - 2 days ago, 9 Sep 14, 10:59am -
  • Follow These Best Practices for Creating Events on Facebook
    Did you know that every month more than 400 million people around the world use events on Facebook to discover and connect with things happening in their communities? According to the social network, nearly 30…The post Follow These Best Practices…
    - 3 days ago, 8 Sep 14, 1:01pm -
  • Twitter’s Timeline Changes: What You Need To Know
    Last month, Twitter began tests of a new feature that would put actions into its members’ main timelines. The network has been trying out a few different angles for adding outside content into the usual…The post Twitter’s Timeline Changes: Wha…
    - 6 days ago, 5 Sep 14, 12:58pm -
  • Instagram Hyperlapse: How and When You Should Use It
    Recently Instagram introduced Hyperlapse, a new app that captures high-quality moving time-lapse videos. As more content is being created outside the office, marketers are understandably eager to get hands-on with it — and many already have.…Th…
    - 7 days ago, 4 Sep 14, 2:31pm -
  • The New Vine Camera: Updated Features and How To Use Them
    We all know how much potential Vine has for brands as a marketing tool, especially as part of a broader content marketing strategy. Earlier this summer, the looping video app made several updates that further positioned itself…The post The New V…
    - 7 days ago, 4 Sep 14, 9:45am -
  • How On-Air Social Drives Engagement for Discovery Channel
    With even TV ratings giant Nielsen tracking the social reach of television programming, there’s no question that social networking is an essential part of successful television programming. But a good social networking plan needs to…The post How…
    - 8 days ago, 3 Sep 14, 10:32am -
  • Facebook Regulates Link Posts, Here’s How You’re Affected
    We all want our content to perform well, and as marketers, we sometimes worry too much about making our content clickable rather than valuable. By manipulating headlines or purposely leaving out details to encourage clickthroughs…The post Facebook…
    - 9 days ago, 2 Sep 14, 1:47pm -
  • 3 Outstanding Use Cases for Branded Hashtags on Instagram
    Used in everything from daily online conversations to national commercials and billboards, hashtags have become a key element of marketing campaigns. And while popular among social media users, hashtags are used differently depending on the platfor…
    - 13 days ago, 29 Aug 14, 1:23pm -
  • Take Your Content Marketing to the Next Level With Vine
    There’s a lot of pressure on marketers today when it comes to content marketing. Not only are you tasked with creating campaigns that resonate and provide value, but also spread through shares, likes, retweets, and…The post Take Your Content Mar…
    - 14 days ago, 28 Aug 14, 2:06pm -

Convergent1

  • 5 Qualities Of A Successful Advertising Agency
    There are many firms in the market, which makes it somewhat challenging for business owners to choose the right advertising agency. Fortunately, there are traits that all successful advertisers have. By simply watching out for these qualities when se…
    - 42 days ago, 31 Jul 14, 10:15am -
  • Advertising Agency Tips: 5 Benefits of Writing a White Paper
    In this day and age of a variety of marketing services, it can be confusing for businesses to know what to ask of an advertising agency. However, for those of you offering a cutting edge service or good, putting together a white paper can pay off big…
    - 50 days ago, 23 Jul 14, 9:00am -
  • 4 Tips To Increase Advertising Agency Search Engine Placement
    Increasing your online visibility is key to generating sales and revenue for your business. If you own an advertising agency, you are well aware of the importance of standing out from the crowd. By following a few solid tips to increase your search e…
    - 58 days ago, 15 Jul 14, 11:06am -
  • Case Study: Essentra Pipe Protection Technologies
    Convergent1 is proud to announce the revamp of Essentrapipeprotection.com.  Formerly MSI Pipe Protection Technologies, Essentra Pipe Protection is a leading international supplier of specialty plastic, fiber, foam, and packaging components. Converge…
    - 63 days ago, 10 Jul 14, 9:33am -
  • 5 Social Media Marketing Hacks
    We were very impressed with Salman Aslam’s column on Social Media Today and wanted to follow in that spirit. He gave great tips on social media marketing for different networks including Facebook, Twitter and Google+, but what about when you need s…
    - 65 days ago, 8 Jul 14, 12:20pm -
  • 4 Reasons to Invest in Responsive Web Design Now
    We’ve previously discussed the future of SEO and Google, as well as 5 Essential Marketing Stats, and want to share in another of the most important aspects of your site: responsive web design. This is what allows your site to be found and enjoyed o…
    - 93 days ago, 10 Jun 14, 10:03am -
  • Google Analytics Keywords Listed as “Not Provided?” Get an Explanation From our Houston Marketing Firm
    We’ve previously discussed what the numbers mean in Google’s AdWords Keyword Report and have run into another issue when using their tools for SEO research: the dreaded “not provided” entry on Google Analytics. For example, when we go into ou…
    - 2 Jun 14, 2:30pm -
  • What Google Hummingbird Means for the Future of SEO
    We’ve previously discussed vital search stats and the benefits of Google Plus and are excited about the newest addition to Google: Hummingbird. Named after the bird for its speed and accuracy, it is positioned to change the world of SEO as we know…
    - 30 May 14, 9:32am -
  • Differences Between Graph and Chart in AdWords using Houston Marketing Firm
      Anyone who has used the new version of Google AdWords may have been confused by what the numbers mean when you search for information on a single term. Hitting return on a particular term or terms brings up a graph with blue columns and chart with…
    - 28 May 14, 3:27pm -
  • 5 Marketing Strategy Search Stats You Must Read Now
      As any professional marketing consultant can tell you: the only thing for sure in the world of marketing strategies is that change is constant. Without the right data, this change can overwhelm any business without an up to date marketing strategy…
    - 14 May 14, 4:52pm -

Social Media Today

  • newHow Any Industry Can Capture Customers Through Facebook
    With any social media strategy, goals should include positive results, sales, interaction, and an increased customer base. From testing many strategies, we found that remarketing and strategic email capture campaigns have great return-on-investments…
    - 3 hours ago, 11 Sep 14, 11:00am -
  • newTwitter Vs. Facebook: Which One Is Better for Promoting Your Brand?
    Facebook has been traditionally ahead in content marketing promotion and it’s still a great influence on many audiences’ purchase decisions, but nowadays it’s slowly heading backwards. Twitter, on the other hand, is making up ground by aiming f…
    - 4 hours ago, 11 Sep 14, 10:00am -
  • new3 Free Twitter Tools PR Pros Can't Live Without
    Getting one's Twitter game up to speed requires that PR professionals explore the auxiliary tools at their disposal that amplify and extend the benefit of Twitter.
    - 4 hours ago, 11 Sep 14, 10:00am -
  • newGoogle+: Love It or Leave It?
    G+ has the highest attraction for the 35-44 age group, followed by the 55-64 age group. The first age group is probably made up of a high percentage of business professionals.
    - 5 hours ago, 11 Sep 14, 9:00am -
  • newEmployee Advocacy Heats Up
    The Employee Advocacy category has come a long way in the last 1-2 years. The buzz is currently louder than ever given the recent news surrounding a number of acquisitions and the anticipation for the first ever dedicated event in Atlanta next week.
    - 5 hours ago, 11 Sep 14, 9:00am -
  • new5 Reasons to Join LinkedIn Groups
    The group function on Linkedin is one of the most overlooked opportunities I still see businesses missing out on. But you need to get over there and give them a shot. They are full of opportunity to help your business grow, get leads and build connec…
    - 5 hours ago, 11 Sep 14, 9:00am -
  • newShould Businesses Require Employees to Install Security Apps?
    One survey shows fewer than 1 in 5 BYOD employees use a security app on their devices. With judicious use, security apps can prove very effective at protecting devices, and in turn, the entire organization.
    - 6 hours ago, 11 Sep 14, 8:00am -
  • newHow to Make Your Twitter Profile Appealing to Employers
    If you’re job-seeking, social media should definitely be an integral part of your job hunt strategy – and this includes Twitter. With that in mind, here are some tips on making your Twitter profile appealing to employers.
    - 6 hours ago, 11 Sep 14, 8:00am -
  • new5 Steps to Managing Complaints on Social Media
    Social media is a customer service tool that has great potential beyond what most companies are currently using. Outlets such as Facebook and Twitter offer the opportunity for companies to enhance the customer service experience by posting value-adde…
    - 6 hours ago, 11 Sep 14, 8:00am -
  • newThe State of Social Media Marketing: Fall 2014 Edition
    Having trouble keeping up with all of the recent changes to social media? There have been some big and important changes recently in social media that will be covered in this State of Social Media Marketing blog post.
    - 7 hours ago, 11 Sep 14, 7:00am -
  • new7 Must Use Social Media Tools
    Learn about the 7 best social media tools to improve your social media time and financial investment.
    - 7 hours ago, 11 Sep 14, 7:00am -
  • newGetting Your Social Marketing into Shape
    As the success of Twitter, Vine, and Instagram have shown, bite-sized nuggets of entertainment and information perform very well on social platforms. If marketers can’t capture their attention and communicate messaging via a picture, short post, or…
    - 7 hours ago, 11 Sep 14, 7:00am -
  • new5 Signs Apple's Era of Dominance Is Over
    Apple, perhaps more than any other consumer brand, has always relied on evangelism from early consumers to propel its success. The big announcement of the iPhone 6 and Apple Watch this week signifies that this era may be over for five reasons.
    - 8 hours ago, 11 Sep 14, 6:00am -
  • Apple Watch: Transforming Apple into a Luxury Fashion Retailer
    While most of the tech and business press focused on the functionality of the Apple Watch, discreetly milling around the event were the fashion press, invited by Apple’s new fashion and design team. The fact that Apple Watch comes in three distinct…
    - 9 hours ago, 11 Sep 14, 5:00am -
  • SMT Shorts: Mary Elise Chavez on What's Next in Mobile and More
    For this week's SMT Shorts, we were delighted to have Mary Elise Chavez, Director of Creative Strategy for OysterLabs, educate us on what's new in mobile; branding on Twitter; and the importance of ABT (Always Be Tracking).
    - 10 hours ago, 11 Sep 14, 4:00am -
  • Beyond Engagement: Should Brands Get Personal with Employee Advocates?
    There is plenty of room for debate over the relative merits of brand-owned and personal social-media channels in employee advocacy. We reach out to two individuals with first-hand experience of both forms of advocacy. Both conversations were fascinat…
    - 11 hours ago, 11 Sep 14, 3:00am -
  • Is Social Media Automation Killing Your Twitter Presence?
    Is social media automation to blame for the rise of irrelevant content, and one-sided conversations on Twitter? The article discusses how too many business owners and social media managers are misusing tools like Buffer and Hootsuite and alienating t…
    - 15 hours ago, 10 Sep 14, 11:00pm -
  • Announcing: The Social Shake-Up 2014 Pub Crawl
    Close out our conference with a night of adventure, and become a Social Media Today VIP! Check in at each location to receive your badge bling. At the end of the night, tweet a photo of your badge using the hashtag #TSSU14Crawl, and be included on an…
    - 15 hours ago, 10 Sep 14, 11:00pm -
  • 5 Visual Platforms to Boost B2B and B2C Engagement
    In the micro-content and mobile world we live in, users consume content at lightning speed and text simply gets lost. Visual content is the only way to truly stand out and deliver strong messages and tell unique brand stories.
    - 1 day ago, 10 Sep 14, 10:00am -
  • Creating Appetizing Content for Social Media
    Any successful restaurateur will tell you that no matter how amazing the food may be, if it’s not served properly, the customer isn’t going to be receptive. The same goes for connecting with your audience through content on social media: It has t…
    - 1 day ago, 10 Sep 14, 9:30am -
  • Keep Your Nude Photos Private: 5 Ways to Protect Your Information on the Cloud
    We all need to be careful about what we store in our cloud accounts and we need to make sure we take the necessary steps to protect our data.
    - 1 day ago, 10 Sep 14, 9:00am -
  • 4 Mobile Marketing Hacks for App Developers
    A new mobile game hitting the app store can be like a pop singer landing a single on the Billboard 100; you have to start high and hype it quickly, or risk getting buried by the next big hit.
    - 1 day ago, 10 Sep 14, 9:00am -
  • How 3 Brands Won Big with Content Promotion
    There’s an ecosystem of tools that have cropped up to support content promotion. Marketers and PR folks are earning media and influencer coverage for their content while distributing and broadcasting their owned media, too.
    - 1 day ago, 10 Sep 14, 8:00am -
  • Outbound Marketing the Inbound Way
    Many companies fail to understand that inbound and outbound tactics can coexist under a single integrated strategy. Here are four ways you can leverage inbound methodology to improve existing outbound marketing initiatives.
    - 1 day ago, 10 Sep 14, 8:00am -
  • The 5 "Must Haves" to Ignite a Lead Generation Blog
    Do you want to turn your blog into a red-hot lead generation sales machine? These five things will help you set the blogging world on fire.
    - 1 day ago, 10 Sep 14, 8:00am -

SocialTimes

  • newCEOs With Social Media Presence Are Seen as More Innovative
    CEOs are turning to social media more than ever, but they’re still not fully leveraging those tools, according to a new report from Domo and CEO.com.The researchers looked for social profiles for every CEO of a Fortune 500 company on Facebook, Tw…
    - 1 hour ago, 11 Sep 14, 12:06pm -
  • new3 Social Media Tools to Solve All Your #FirstWorldProblems
    It’s not exactly digging ditches, but keeping pace with social media is hard work. From staying up to date with your feeds to fighting for clicks to framing the perfect selfie, there is a lot to be done and only two thumbs to do it with. Luckily,…
    - 3 hours ago, 11 Sep 14, 10:28am -
  • newSocial Media Newsfeed: Facebook Bans Ad with Sick Baby | Twitter Raising Money
     Click here to receive the Morning Social Media Newsfeed via email.Facebook Bans Fundraising Page for Sick Baby Awaiting Heart Transplant Saying it’s ‘Gory and Evokes a Negative Response’ (Daily Mail)Facebook has banned an ad featuring a fat…
    - 7 hours ago, 11 Sep 14, 7:00am -
  • Trend Carefully: DiGiorno Delivers Hashtag Gaffe
    DiGiorno is still scrambling today to make up for a tone-deaf tweet that made light of a rather serious Twitter dialogue surrounding domestic violence.The hashtags #WhyIStayed and #WhyILeft have been trending since Monday, when writer Beverly Goode…
    - 20 hours ago, 10 Sep 14, 5:03pm -
  • New Features From Issuu Enable Publishers to Connect With Tumblr Audiences
    Tumblr is possibly one of the most underrated social media platforms — perhaps not for long. This week, Issuu, a digital newsstand, announced custom themes and Tumblr embeds, expanding its distribution channels and enabling publishers to connect w…
    - 22 hours ago, 10 Sep 14, 3:40pm -
  • End-to-End Encryption is the Only Real Security
    Encryption has become a topic of concern over the last few years. This is partly a result of revelations from Edward Snowden, which exposed the reality of government accessing and storing data we thought was private. The only solution may be end-to-…
    - 23 hours ago, 10 Sep 14, 2:25pm -
  • It Might Be Time to Develop a Global Twitter Strategy [Infographic]
    Mentions, whether direct or indirect, have become a more global phenomenon. An infographic from Mention uses its new geo-location tools to break down where in the world your company mentions are coming from.The company collected and analyzed 70 mill…
    - 1 day ago, 10 Sep 14, 1:20pm -
  • Twitter Reaction Was Neutral to iPhone 6 Announcement
    Are they bored at the iPhone 6 or is their livestream not working?A mere six minutes after Apple unveiled the next generation of iPhones, there were already almost 120,000 tweets about the new devices. According to data from social media monitoring…
    - 1 day ago, 10 Sep 14, 12:40pm -
  • Webby Awards Add More Love for UI and Advertisers
    Grace Helbig and Pete Holmes take a selfie with Doge at The 2014 Webby Awards.If you really want to win the Internet this year, The Webby Awards is a pretty good place to start. For its 19th year, the award show that recognizes the best of the Web h…
    - 1 day ago, 10 Sep 14, 11:35am -
  • Today’s Internet “Slowdown” Is Fake, but Your Impact Is Real
    Whether you call it “The Spinning Wheel of Death,” “The Beach Ball of Doom” or “The Loading Pinwheel,” you’re likely to be faced with the this dreaded symbol more often than usual today. In a protest nicknamed The Battle for the Net,…
    - 1 day ago, 10 Sep 14, 10:25am -

The Next Web

Search Engine Land

  • newApple Watch Brings Local Search To Your Wrist
    We don’t yet know how popular the Apple Watch will be when it goes on sale early next year. A “flash survey” conducted immediately after the announcement showed 33 percent of 1,000 U.S. respondents were potentially interested in buying one. The…
    - 3 hours ago, 11 Sep 14, 10:49am -
  • newExpert Insights On The Future Of SEO, Part 2
    In today's installment, search industry veterans predict where SEO will be in 2020.The post Expert Insights On The Future Of SEO, Part 2 appeared first on Search Engine Land.Please visit Search Engine Land for the full article.
    - 5 hours ago, 11 Sep 14, 9:00am -
  • newDespite Google’s Need To Go Deeper When Indexing, Google Fixes Self Indexing Glitch
    Over the week, there were various reports of Google going against its own webmaster guidelines, by indexing its own search results. Last night, Google updated its robot.txt file to ensure it blocks its own search results from being in the Google…
    - 6 hours ago, 11 Sep 14, 7:39am -
  • Google Revamps Webmaster Tools API
    Google announced on the Webmaster blog that they’ve updated the Google Webmaster Tools API to bring it up to par with other Google APIs. Google has revamped how you authenticate for apps or web-services and it also gives you access to some of the m…
    - 8 hours ago, 11 Sep 14, 5:12am -
  • How Google Fails To Enforce “First Click Free” — An Eric Schmidt Case Study
    News publishers often want to be listed in Google. News publishers also often want to have paywalls or registration barriers. The good news is Google has rules that allow for this. The bad news is that Google routinely fails to enforce these rules. B…
    - 19 hours ago, 10 Sep 14, 6:45pm -
  • Google Knowledge Graph Now With “In The News” Box
    Google has launched a new Knowledge Graph panel on the right side named “In the news.” If you search for [jill duggar], you will see the new box come up on the right hand side. If you click on the link that reads “Headlines & Global News,” yo…
    - 21 hours ago, 10 Sep 14, 4:48pm -
  • SearchCap: Bing Keyword Spamming, Google AdWords Mobile Ad Extensions & iPhone 6 Search Features
    Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Analytics Begins To Roll Out New Benchmark Reports Google Analytics announced today its new benchmark repo…
    - 22 hours ago, 10 Sep 14, 4:00pm -
  • Google Analytics Begins To Roll Out New Benchmark Reports
    Google Analytics announced today its new benchmark reports will be rolling out over the next few weeks, allowing users to compare their results to industry standard acquisition and engagement metrics. According to the announcement, users can select r…
    - 23 hours ago, 10 Sep 14, 2:21pm -
  • Google To Start Bumping Ad Copy For Extensions In Mobile Search Ads
    When Google added ad extensions and formats to the Ad Rank formula last fall, the company essentially put a neon sign flashing “Ad Extensions Increase Click Through Rates” in that store window you walk by every day. Now, in another sign of the ri…
    - 1 day ago, 10 Sep 14, 12:07pm -
  • 7 Hidden Features In AdWords To Make Your Life Easier
    Simple, little-known tricks for easier AdWords account management from columnist Fred Vallaeys.The post 7 Hidden Features In AdWords To Make Your Life Easier appeared first on Search Engine Land.Please visit Search Engine Land for the full articl…
    - 1 day ago, 10 Sep 14, 10:30am -

Matt Cutts

English Google Webmaster Central mobile-sites office-hours hangout
English Google Webmaster Central mobile-sites office-hours hangoutJoin us for a *Google Webmaster Central office hours hangout* :) This session is about mobile sites. Add your questions to this event page and vote on existing questions! This is a…
- 5 hours ago, 11 Sep 14, 8:17am -
ウェブマスター オフィスアワー 6 月 17 日 (Webmaster Office Hours in Japanese)

- 5 hours ago, 11 Sep 14, 8:11am -
German / Google Webmaster Central Sprechstunden-Hangout auf Deutsch
German / Google Webmaster Central Sprechstunden-Hangout auf DeutschDonnerstag Mittag gibt's hier wieder ein Google Webmaster Central Hangout auf Deutsch* *Thema:* Fragen koennt ihr hier auf der Event-Seite erfassen. Ich bin offen fuer alles Googl…
- 6 hours ago, 11 Sep 14, 7:50am -
English Google Webmaster Central office-hours hangout
English Google Webmaster Central office-hours hangoutJoin us for a *Google Webmaster Central office hours hangout* :) Add your questions to this event page, this session is open to anything webmaster related like crawling, indexing, mobile sites,…
- 14 hours ago, 10 Sep 14, 11:37pm -
Google Webmaster Central office hours en français
Google Webmaster Central office hours en françaisBesoin d'éclaircissement au sujet d'une fonctionnalité Google search ? Des questions à poser à propos d'un de vos sites ? Des incertitudes ? Rejoignez-nous ce jeudi 10 juillet 2014,...From:G…
- 15 hours ago, 10 Sep 14, 10:32pm -
Best practices and common mistakes in SEO
Best practices and common mistakes in SEOFor those who missed our #io14 presentation, join us in this office hours hangout for SEO tips on improving your site's appearance in search results. The 3 topics we'll cover are: 1. Mobile...From:Google…
- 17 hours ago, 10 Sep 14, 8:08pm -

Gary Vaynerchuk

The #AskGaryVee Show - Remix 2 "Getting YouTubey"
The #AskGaryVee Show - Remix 2 "Getting YouTubey"QOTD: What's your favorite episode of The #AskGaryVee Show?? Make sure to tune in and watch me judge this year's Miss America pageant! The pre-show is 8pm EST on ABC, and main event is at...From:…
- 4 hours ago, 11 Sep 14, 9:33am -
#AskGaryVee Episode 13: I Don't Know!
#AskGaryVee Episode 13: I Don't Know!QOTD: What YouTube star would you like to see me make a video with? #TIMESTAMPS 00:20 - What's the fastest way someone can piss you off? 01:12 - How do I us...From:Gary VaynerchukViews:33509 171ratin…
- 16 hours ago, 10 Sep 14, 9:51pm -
#AskGaryVee Episode 12: The Hype Artist
#AskGaryVee Episode 12: The Hype ArtistQOTD: What's your fantasy football lock for this week? It feels so amazing to be back from vacation and in the VaynerMedia offices hustling again! Did you m...From:Gary VaynerchukViews:25379 179rat…
- 19 hours ago, 10 Sep 14, 6:26pm -
#AskGaryVee Episode 11: Diplomas, not GPAs
#AskGaryVee Episode 11: Diplomas, not GPAsQOTD: What are you doing this weekend? #LINKS: My AMA on Reddit - http://www.reddit.com/r/IAmA/comments/1svvca/iama_gary_vaynerchuk_serial_entrepreneur_nyt ...From:Gary VaynerchukViews:41308 223…
- 19 hours ago, 10 Sep 14, 6:26pm -
#AskGaryVee Episode 7: Parents, Patience, and Pie
#AskGaryVee Episode 7: Parents, Patience, and PieGetting into some long-winded answers today! It's a really great sign, too, because it's clear that you guys are asking me amazing questions, so I really wan...From:Gary VaynerchukViews:36633…
- 19 hours ago, 10 Sep 14, 6:26pm -
#AskGaryVee Episode 4: Personal Branding and Brett Favre
#AskGaryVee Episode 4: Personal Branding and Brett FavreIn this episode I talk about the importance of my wife, my health, and the fact that Brett Favre had a brief stint as a NY Jet. I also ask the most important...From:Gary VaynerchukViews:…
- 20 hours ago, 10 Sep 14, 5:59pm -

AllFacebook

  • Facebook Power Editor Users Can Now Preview News Feed Ads; Objectives Updated
    Facebook began testing the ability for Power Editor users to preview News Feed ads as early as last September, and the social network confirmed to sister blog Inside Facebook that it began rolling out the feature and other changes to Power Editor…
    - 20 hours ago, 10 Sep 14, 6:01pm -
  • The Top 100 Books on Facebook
    The Facebook Data Science Team curled up with some good books, analyzing more than 130,000 status updates containing the phrases “10 books” or “ten books,” during the last two weeks of August, playing off a meme that has been active for ab…
    - 23 hours ago, 10 Sep 14, 2:58pm -
  • How to Game Facebook’s News Feed with Keywords (Until the Next Algorithm Update)
    Margarita Noriega, director of social media at Fusion, decided to see if the inclusion of several keywords in a status update would propel it to the top of her friends’ News Feeds, and it worked. (more…)New Career Opportunities Daily: The bes…
    - 1 day ago, 10 Sep 14, 12:29pm -
  • Facebook Fit All-Star Challenge Winners Named
    Facebook announced the winners of its Facebook Fit All-Star Challenge, selecting two small business owners from each of the five Facebook Fit events for small and midsized businesses that it conducted this summer. (more…)New Career Opportunities…
    - 1 day ago, 10 Sep 14, 11:51am -
  • Facebook Head of Entertainment and Media Kay Madati Joins BET Networks
    Kay Madati, head of entertainment and media on Facebook’s global marketing solutions team, joined BET Networks as executive vice president and chief digital officer, Forbes reported. (more…)New Career Opportunities Daily: The best jobs in med…
    - 1 day ago, 10 Sep 14, 11:06am -

AllTwitter

Quick Sprout

  • How to Write Blog Posts That Generate Leads
    Do you know why I started blogging back in 2006? It was to generate leads for my consulting company. And boy, did it work well. It worked so well that for every three blog posts I wrote, I generated one new customer that paid $5,000 a month for one y…
    - 1 day ago, 10 Sep 14, 10:00am -
  • How I’ve Built 5 Multimillion-Dollar Software Companies
    Over the years, my co-founder and I have created three software companies: KISSinsights, KISSmetrics, and Crazy Egg. All three companies generate well over a million dollars in revenue and continue to grow at a rapid pace. In addition to building thr…
    - 3 days ago, 8 Sep 14, 10:00am -
  • Which Social Media Platforms Are Best Suited for Your Business?
    With all the social media sites available today, which ones should you leverage? In an ideal world, you would use them all. As a small business, however, you don't have enough time and money to do so. With your limited resources, which social media p…
    - 6 days ago, 5 Sep 14, 10:00am -
  • 7 Lies About Social Media Marketing You Probably Believe
    Social media has been around for years, so it should be easy to figure out how to leverage it, right? In part it is true, but things get complicated by all the misinformation circulating about social media marketing. From leveraging tactics to trac…
    - 8 days ago, 3 Sep 14, 10:00am -
  • 3 Content Creation Strategies That Will Help You Prosper
    Did you know that 90% of the information your brain receives is visual? Or that blog posts with images tend to get 94% more views? Using images isn’t the only strategy you can employ to get more traffic. Increasing your word count can help too.…
    - 13 days ago, 29 Aug 14, 10:00am -
  • 7 Strategies That’ll Actually Drive You More Social Media Traffic
    Just like most marketers, I have my bag of tricks - ones that I’ve been leveraging that most people have not. I still use them because they work extremely well. So, what’s in this bag of tricks? As you read on, know that these tactics will work…
    - 15 days ago, 27 Aug 14, 10:00am -
  • Why Your Corporate Blog Is Going to Fail and How You Can Fix It
    Why would you start a corporate blog? Chances are it’s to communicate with your customers, build your brand, or generate sales. If your blog isn’t helping you with one of those 3 things, you’re wasting your time. From the outside, it looks like…
    - 17 days ago, 25 Aug 14, 10:00am -
  • How to Optimize Conversions for the 3 Major Website Types
    Chances are your website is designed to either generate leads, produce sales, or get users to sign up. Depending on the type of website you have, the methods you use to increase your conversions will vary. To help you boost your conversions, I have c…
    - 20 days ago, 22 Aug 14, 10:00am -
  • Is It Worth Responding to Blog Comments?
    You’ve seen me respond to thousands of comments, but is it really worth it? To date, I’ve responded to 50,696 comments on Quick Sprout and a few thousand more across the web. On average, it takes me just over a minute to read each comment and th…
    - 22 days ago, 20 Aug 14, 10:00am -
  • Does Infographic Marketing Still Work? A Data Driven Answer
    I used to be a big fan of leveraging infographics to grow my traffic and brand. Why? Because it used to provide exceptional results. The results were so great that when we started releasing infographics on the KISSmetrics blog in 2010, it helped us…
    - 24 days ago, 18 Aug 14, 10:00am -
  • How to Effectively Use Remarketing to Increase Your Revenue
    Can you guess what my favorite form of advertising is? It isn’t pay per click or banner ads. It’s actually remarketing. "Why?" you may ask. Because remarketing is the easiest way to get people to come back to your site and complete the purchase…
    - 27 days ago, 15 Aug 14, 10:00am -
  • What Type of Images Should You Use Within Your Blog Posts?
    From stock photography to graphs, charts, and infographics, the types of images you can use to illustrate your blog posts are numerous. The question is: what types of images should you use? I decided to analyze 41 blogs within different industries t…
    - 29 days ago, 13 Aug 14, 10:00am -
  • Ever Tell Yourself That Your Startup is Going to Make It Instead of Facing the Truth?
    I know I’ve been there before and, sadly, more than once. Chances are you are going to be there too. Why? Sometimes solving problems and executing fast isn’t enough. It doesn’t matter how smart you are. The biggest factor in a startup's success…
    - 31 days ago, 11 Aug 14, 10:00am -
  • 8 Ways to Improve the Usability of Your Website
    Marketing isn’t just about driving traffic to a website. It also incorporates design and usability. Just think of Apple. Its computers and products wouldn’t be as popular as they are today if they weren’t beautiful and, more importantly, usabl…
    - 34 days ago, 8 Aug 14, 10:00am -
  • 7 Marketing Tactics That Increased My Growth by 679%
    What’s the number one quality a good marketer needs to have? It's not a specific skill such as being good at SEO or conversion optimization. A good marketer needs to be creative. Why? Because all of the normal marketing tactics that everyone know…
    - 36 days ago, 6 Aug 14, 10:00am -
  • What I Learned About Guest Posting From Blogging at Entrepreneur Magazine, TechCrunch, and Mashable
    I’ve had my content featured all over the web, ranging from sites like Business Insider and Entrepreneur Magazine to niche blogs like Copyblogger and Search Engine Land. Some of my posts did extremely well, while others didn’t do as well as I wa…
    - 38 days ago, 4 Aug 14, 10:00am -
  • How to Increase Your Instagram Engagement by 182%
    You may know Instagram as the place for sharing selfies, but it is one of the fastest growing social media platforms with over 200 million users. It gets 15 times more user engagement than Facebook and 40 times more engagement than Twitter. So, how c…
    - 41 days ago, 1 Aug 14, 10:00am -
  • 7 Lies About SEO You Probably Believe
    SEO has been around for so many years that it should be easy to figure out what you should and shouldn’t do, right? I wish that were the case! The thing about SEO is that it's constantly evolving. Not only does that mean a lot of the old informatio…
    - 43 days ago, 30 Jul 14, 10:00am -
  • Need Traffic? Here’s a Simple Strategy to Woo Bloggers and Win Their Readers Over
    Do you want to get your articles published on sites like Forbes, Huffington Post, or Entrepreneur Magazine? Of course, you do. It's a great way to gain traffic and generate sales. So, what are you waiting for? I know what you are thinking: "It’s e…
    - 45 days ago, 28 Jul 14, 10:00am -
  • How to Build Brand Awareness for Your Business
    You have many options when it comes to marketing your business. Naturally, you might be wondering where you should start or what channels you should use to achieve the best results, right? Sadly, there is no one answer because it varies from bus…
    - 48 days ago, 25 Jul 14, 10:00am -
  • 7 Content Marketing Lessons Learned from Losing 225,418 Visitors a Month
    During its peak, the KISSmetrics blog received 768,766 visitors a month and was growing at a rapid pace. Can you guess what our monthly traffic is now? We get 543,348 visitors, which means our traffic is down by a whopping 225,418 visitors. Some of…
    - 50 days ago, 23 Jul 14, 10:00am -
  • Why You Shouldn’t Hire a Marketing Consultant
    I started out in my career as a marketing consultant, and I was so good at driving traffic to websites that I was able to grow my agency to millions of dollars a year in revenue. To this day, even though I’m a software entrepreneur, I still get bom…
    - 52 days ago, 21 Jul 14, 10:00am -
  • The 6 Elements of a Powerful Blog Post
    You already know that blogs are popular and that you should have one. But do you know what makes a great blog post? Sure, you’ve heard of things like having great educational content, but there must be more to writing a winning blog post than that,…
    - 55 days ago, 18 Jul 14, 10:00am -
  • The Complete Guide to Building Your Personal Brand
    Do you know what separates me from other entrepreneurs? No, it’s not that I am smarter or work harder. A lot of entrepreneurs have those characteristics. It’s that I have a much bigger personal brand. You don’t want to build your personal bran…
    - 57 days ago, 16 Jul 14, 10:00am -
  • 7 Marketing Lessons Learned From Acquiring a Startup
    Last year, my co-founder Hiten Shah and I decided to acquire a sales CRM company Strideapp. Typically, we don’t like to acquire or build new companies because we already have enough on our plates. But the deal was too good to pass up. Plus, a mutu…
    - 59 days ago, 14 Jul 14, 10:00am -
  • 7 Landing Page Flaws That Kill Your Conversions (and How to Fix Them)
    Landing pages are supposed to help boost your conversions, but in some cases, they kill them. When does that happen? If your landing pages have the wrong copy or distract your visitors, your conversion rate will drop. And that’s just the tip of the…
    - 62 days ago, 11 Jul 14, 10:00am -
  • What Sending 62,619,592 Emails Taught Me About Content Marketing
    I started Quick Sprout on April 17, 2007. Since then, I’ve collected 184,291 emails - 126,443 of which are still active. Since the blog's inception, I sent 62,619,592 emails. It sounds like a lot of emails, but it really isn’t. Every time I write…
    - 64 days ago, 9 Jul 14, 10:00am -
  • 11 Essential Elements of a Perfect Blog Design (a Data Driven Answer)
    Are you trying to create the perfect blog design? You know, one that encourages people to read your content and share it on the social web and, most importantly, gets high rankings in the search engines? Luckily for you, I’ve worked with so many…
    - 66 days ago, 7 Jul 14, 10:00am -
  • The Formula for a Perfect Headline
    You spend hours writing exceptionally good content, but how much time do you spend focusing on crafting the perfect headline? Chances are not enough time. Why? Because 8 out of 10 people will read your headline, but only 2 out of 10 people will read…
    - 70 days ago, 3 Jul 14, 10:00am -
  • 27 Marketing Tips That’ll Woo Your Visitors and Win Them Over
    Having a website isn’t enough. Slapping a website together and offering a few paid products or services doesn’t ensure that you’ll make money. Even if your offering is superb, there is still no guarantee that you’ll generate any income. Give…
    - 71 days ago, 2 Jul 14, 10:00am -

Moz

  • The Marketer's Guide to Facebook Graph Search
    Posted by SimonPensonSocial search has long been heralded as the "next big thing." The opportunity to create the search engine for people is too enticing; the prize being held above all others in the race to build the next Google.Facebook is wi…
    - 18 hours ago, 10 Sep 14, 7:15pm -
  • School's in Session at Moz Academy
    Posted by Nick_SayersThe onset of fall sharpens the air. Kids laboriously lug stacks of books and binders to class. Teachers puzzle over their lesson plans for the year. Lockers that were once empty now overflow with paper, and quiet hallways fil…
    - 1 day ago, 10 Sep 14, 6:15am -
  • Back to Fundamentals: 6 Untapped Keyword Sources that Will Boost Organic Traffic
    Posted by neilpatelI used to perform keyword research in the typical, perfunctory way—go to the Keyword Tool, type in some words, and punch out a list of terms.Easy. Quick. Simple.Today, things are different. The much-loved keyword tool has…
    - 2 days ago, 9 Sep 14, 7:15pm -
  • The Big List of SEO Tips and Tricks for Using HTTPS on Your Website
    Posted by Cyrus-ShepardIt's rare that Google reveals any of its actual ranking factors, so it came as a big surprise when representatives announced they would reward sites using HTTPS encryption with a boost in search results.HTTPS isn't like…
    - 3 days ago, 8 Sep 14, 6:37pm -
  • 6 Things I Wish I Knew Before Using Optimizely
    Posted by tallen1985Diving into Conversion Rate Optimization (CRO) for the first time can be a challenge. You are faced with a whole armoury of new tools, each containing a huge variety of features. Optimizely is one of those tools you will quickly…
    - 4 days ago, 7 Sep 14, 7:15pm -
  • Keyword Research and Targeting Without Exact Match - Whiteboard Friday
    Posted by randfishWhatever the motives behind Google's recent removal of exact-match keyword targeting from AdWords, the resulting uncertainty makes keyword research that much more difficult. In today's Whiteboard Friday, Rand talks about the imp…
    - 7 days ago, 4 Sep 14, 7:17pm -
  • Pigeon Advice from Top Local SEOs and a Pigeon-Proofing Checklist
    Posted by MiriamEllisIf you work in Local SEO, chances are you've been fielding tons of questions from clients since Google rolled out the Pigeon update in late July. Need a little extra support providing sound advice in what are still the early…
    - 8 days ago, 3 Sep 14, 7:15pm -
  • "But How Do I Know if It's Good?" How You Can Evaluate Content Quality (and Ditch Content Anxiety)
    Posted by Isla_McKettaIn a post-Hummingbird world, we all know content matters. But many SEOs are still trying to work around this update because we think we don't have the tools to gauge content quality.  If you've said, "I'm not a writer," or, "…
    - 9 days ago, 2 Sep 14, 7:16pm -
  • Moz Local Summer Updates
    Posted by David-MihmHard to believe, but it’s been five months since we released Moz Local into the wild! As I’m sure has been the case for many of you, our summer has just flown by.While our engineering team has been hard at work on a num…
    - 9 days ago, 2 Sep 14, 4:34am -

KISSmetrics

  • newThe Top 10 Ways To Re-Engage Dead Email Subscribers
    Seth Godin believes that “marketing is a contest for people’s attention.” Unfortunately, it is a contest that most email marketers are not winning. While many email marketers set up permission-based email lists, an average of 60% of the lists a…
    - 49 mins ago, 11 Sep 14, 12:44pm -
  • Advanced Twitter Marketing Techniques That Will Help Your Twitter Account Take Off
    We’ve all read those same old Twitter marketing techniques: use hashtags, speak with your followers, listen more than you talk, and a host of others that are all too obvious after using the service for more than a few days. I’m going to skip past…
    - 1 day ago, 10 Sep 14, 1:07pm -
  • How to Overcome the Content Distribution Hurdle: Lessons from Someone Who Had No Idea What They Were Doing
    We all know that the golden rule to content marketing is “provide value.” Many people don’t realize this is just the first part of a two-part rule. The second part is “deliver your content to the people who will find it valuable.” With the…
    - 2 days ago, 9 Sep 14, 1:22pm -
  • How to Appropriately Promote Yourself on YouTube
    Most people don’t think about YouTube the same way they do Twitter, Facebook, or Google+. It’s less a “social media” site and more a get-your-cat-video-fix site. But that’s missing the point of YouTube. I think that YouTube is an untapped o…
    - 3 days ago, 8 Sep 14, 12:38pm -
  • Beets, an Awesome Lunch Box and Social Recommendations from Friends
    Photo by Stacy, Flickr Creative Commons “Eat your beets.” That’d be mom talking to her son Zack. Zack doesn’t like what he sees. These round globs are red. Dark red. They appear to be bleeding. His mother says, “You’ll love them. Trust me…
    - 6 days ago, 5 Sep 14, 10:57am -
  • 18 Resources to Help You Become Amazing At User Acquisition
    An effective user acquisition strategy is the holy grail for many marketers, whether it be a mix of channels that generate a constant flow of new users at a sustainable cost or a clever tactic that gives a new product a boost in users in a short peri…
    - 7 days ago, 4 Sep 14, 12:07pm -
  • It’s Summertime . . . ’Tis the Season to Prep Your E-Commerce Site for the Holidays
    It’s summer in the city . . . and everywhere else for that matter. And you know what that means. Backyard barbecues. Roasting marshmallows over an open fire. Swimming, sunning, surfing. Beach volleyball. Biking. Hiking. Catching a few winks in your…
    - 8 days ago, 3 Sep 14, 6:06pm -
  • The Anatomy of Web Content That Gets Read and Shared
    You know engaging content is important. But no matter how often you update your website or post new blogs, nothing seems to increase traffic to your site. Since everything from word choice to formatting and structure has an impact on whether or not s…
    - 8 days ago, 3 Sep 14, 11:44am -
  • Two of The Best Pay-Per-Click Advertising Hacks
    The pay-per-click advertising landscape is constantly changing and is becoming more important for businesses to understand than ever. Google alone adds hundreds of new features each year, not to mention the dozens of other emerging and existing PPC p…
    - 9 days ago, 2 Sep 14, 6:35pm -
  • How to Use Social Media to Drive Traffic for B2B Companies
    A lot of B2Bs stink at social media. But in today’s social media-saturated environment, B2Bs can’t afford to stink. For some reason, B2B companies have lagged behind B2Cs in both the adoption of social media and using it effectively. Here are fiv…
    - 9 days ago, 2 Sep 14, 11:50am -
  • How to Build Your Audience on YouTube
    If I had a dollar for every time someone told me they wanted a viral video, I’d be rich. But here’s the problem… A viral video is not a win for a brand. It’s just an amazing video. It’s a unique thing unto itself and has little to do with a…
    - 11 days ago, 31 Aug 14, 12:37pm -
  • 12 Things You Can Do Today to Get Your Mobile Strategy off the Ground
    According to the Federation of Small Businesses, SMEs (small and medium enterprises) have embraced mobile/social advertising. However, only a small percentage of them view mobile apps as a significant opportunity to break out from the clutter. One of…
    - 12 days ago, 30 Aug 14, 10:22am -
  • Why You Don’t Have to Write 2,000-Word Articles
    I write long articles. Most of the time, I’m in the 1k-2k range. I’ve written a few humdingers that clock in at over 4k words. That’s a lot of writing. I do it for a reason. My number-crunching, data-loving self has come to the conclusion that…
    - 13 days ago, 29 Aug 14, 8:35am -
  • How to Avoid Analysis Paralysis as a SaaS Product Marketer
    Optimizing for conversions at a SaaS company can often lead to analysis paralysis. What do you track? Do you track new signs up? What about after the sign up? What about revenue? What about churn? What about whether or not your users are actually usi…
    - 14 days ago, 28 Aug 14, 5:22pm -
  • The Science Behind What People Love to Share on Social Media
    The web is a crowded place, with millions of articles being shared every day on social media. Wouldn’t it be nice to know the types of content that resonate with readers the most? Here, at BuzzSumo, we’ve crawled and analyzed over 120 million art…
    - 14 days ago, 28 Aug 14, 11:27am -
  • What is the Difference Between Google Analytics and KISSmetrics?
    One of the most common questions we get from people is how KISSmetrics is different from Google Analytics. We understand the curiosity. Both services are in the analytics space, so it’s easy to think they’re the same tools. However, there are a n…
    - 15 days ago, 27 Aug 14, 12:04pm -
  • The One Metric Dashboard Helping SumoMe Reach 1 Billion Users
    A few weeks ago I was hanging with Sean Work of KISSmetrics, drinking hippie gunpowder tea in Venice, CA. I mentioned our company dashboard for our free tool that is used to grow email lists at SumoMe.com, and Sean was blown away. Sometimes simple is…
    - 16 days ago, 26 Aug 14, 1:02pm -
  • 6 Advanced Steps for Doubling Your Activation Rate
    Imagine you’re living the marketer’s dream. You’re acquiring hundreds, even thousands, of customers every day because your product and marketing are just that awesome. Your team, spouse (or Tinder match), and family are excited as your company…
    - 17 days ago, 25 Aug 14, 12:31pm -
  • Behind the Scenes of Behavioral Advertising
    Today we’re going to look at some of the little known details and services surrounding the world of behavior advertising. And just in case the term “behavioral advertising” is confusing to you, let’s define it real quick: Behavioral advertisi…
    - 19 days ago, 23 Aug 14, 3:34pm -
  • 10 Things Every Marketer Should Know About A/B Testing
    As customer attention spans are shrinking and online competition is expanding, Conversion Rate Optimization (CRO) is a must-have skill for marketers. CRO is one of the most important aspects of your digital marketing strategy because conversion rate…
    - 20 days ago, 22 Aug 14, 11:49am -
  • 4 Simple eCommerce Product Page Tests That Take Less Than an Hour
    To buy or not to buy is the question. And a product page is where this crucial decision is made. At (Visual Website Optimizer), we see an array of product pages being tested every day. While some people love to start testing with their “add to cart…
    - 21 days ago, 21 Aug 14, 7:53pm -
  • The Secret Ingredient for Winning the Customer Service Battle in E-commerce
    It’s hard to deny the monumental impact that the “Age of the Customer” has had on e-commerce. Today’s customers are smart, connected, web savvy, and fiercely disloyal. They enjoy a growing array of product and brand choices. This may sound li…
    - 21 days ago, 21 Aug 14, 11:07am -
  • Customer Testimonials: How to Put Your Customers to Work for You
    “The crowd sometimes plays a tremendous role to give you wings and carry you to victory.” – Bela Karolyi With those words, famed Romanian and U.S. gymnastics coach Bela Karolyi showed that he understood the power his “customers” had to take…
    - 22 days ago, 20 Aug 14, 7:00pm -
  • Data-Backed Tips for Getting Your Content Shared on Facebook
    If you’re normal — you have a beating heart and functioning mind — then you want more shares on Facebook. A huge part of this desire is just because you’re human. All humans want recognition and approval. Another huge part of this desire is j…
    - 22 days ago, 20 Aug 14, 11:54am -
  • How to Get Survey Answers That Actually Help Your Business
    Creating great surveys can influence the success of your business. But most times, surveys are not created to optimize on the results and effects they can produce. How do you get a high response rate and interesting answers to the questions you’re…
    - 23 days ago, 19 Aug 14, 7:34pm -

SEO Book

  • Measuring SEO Performance After "Not Provided"
    In recent years, the biggest change to the search landscape happened when Google chose to withhold keyword data from webmasters. At SEOBook, Aaron noticed and wrote about the change, as evermore keyword data disappeared. The motivation to withold t…
    - 18 days ago, 24 Aug 14, 2:50am -
  • Loah Qwality Add Werds Clix Four U
    Google recently announced they were doing away with exact match AdWords ad targeting this September. They will force all match types to have close variant keyword matching enabled. This means you get misspelled searches, plural versus singular overla…
    - 26 days ago, 16 Aug 14, 9:09am -
  • Understanding The Google Penguin Algorithm
    Whenever Google does a major algorithm update we all rush off to our data to see what changed in terms of rankings, search traffic, and then look for the trends to try to figure out what changed. The two people I chat most with during periods of big…
    - 42 days ago, 31 Jul 14, 9:18pm -
  • Guide To Optimizing Client Sites 2014

    - 57 days ago, 16 Jul 14, 10:02am -
  • Google Search Censorship for Fun and Profit
    Growing Up vs Breaking ThingsFacebook's early motto was "move fast and break things," but as they wanted to become more of a platform play they changed it to "move fast with stability." Anything which is central to the web needs significant stabilit…
    - 59 days ago, 14 Jul 14, 1:16pm -
  • {This | The Indicated} {Just | True} {In | Newfangled}
    A couple years ago we published an article named Branding & the Cycle, which highlighted how brands would realign with the algorithmic boost they gained from Panda & leverage their increased level of trust to increase their profit margins by leveragi…
    - 72 days ago, 1 Jul 14, 1:08pm -
  • Building a Legal Moat for Your SEO Castle
    About a month ago a year old case of an SEO firm being sued by it's client resurfaced via a tweet from Matt Cutts.I'd like to add something to this conversation that will be helpful for you as a service provider seeking to avoid that really, really…
    - 79 days ago, 24 Jun 14, 2:40pm -
  • Have We Reached Peak Advertising?
    The internet runs on advertising. Google is funded almost entirely by advertising. Facebook , likewise. Digital marketing spends continue to rise: Internet advertising revenues in the United States totaled $12.1 billion in the fourth quarter of 2013…
    - 85 days ago, 19 Jun 14, 12:42am -
  • The Rigged Search Game
    SEO was all about being clever. Still is, really. However, SEO used to reward the clever, too. The little guy could take on the big guys and munch their lunch by outsmarting them. It was such an appealing idea. The promise of the internet was…
    - 99 days ago, 4 Jun 14, 7:07pm -
  • What’s In A Name?
    Many SEO love keyword-loaded domain names. The theory is that domains that feature a keyword will result in a boost in ranking. It’s still a contentious topic: I've seen bloggers, webmasters and search aficionados argue the case around the death…
    - 1 Jun 14, 7:06pm -
  • Pandas, Penguins, and Popsicles
    Are you still working through your newsfeed of SEO material on the 101 ways to get out of panda 4.0 written by people that have never actually practiced SEO on their own sites? Aaron and I had concluded that what was rolling through was panda befo…
    - 31 May 14, 8:37am -
  • Please Remove My Link. Or Else.
    Getting links removed is a tedious business. It’s just as tedious for the site owner who must remove the links. Google’s annoying practice of "suggesting" webmasters jump through hoops in order to physically remove links that the webmaster suspe…
    - 23 May 14, 4:27am -
  • Google Helpouts Twitter Spam (Beta)
    Google is desperate to promote Helpouts. I first realized this when I saw the following spam message in my email inbox.Shortly after a friend sent me a screenshot of a onebox promoting Helpouts in the SERPs. That's Google monopoly and those are G…
    - 16 May 14, 5:01am -
  • What’s Wrong With A/B Testing
    A/B testing is an internet marketing standard. In order to optimize response rates, you compare one page against another. You run with the page that gives you the best response rates. But anyone who has tried A/B testing will know that whilst it so…
    - 22 Apr 14, 2:19am -
  • Learn Local Search Marketing
    Last October Vendran Tomic wrote a guide for local SEO which has since become one of the more popular pages on our site, so we decided to follow up with a QnA on some of the latest changes in local search.Q: Google appears to have settled their mon…
    - 21 Apr 14, 8:07am -
  • Google's Effective 'White Hat' Marketing Case Study
    There's the safe way & the high risk approach. The shortcut takers & those who win through hard work & superior offering. One is white hat and the other is black hat. With the increasing search ecosystem instability over the past couple years, som…
    - 15 Apr 14, 3:20am -
  • The Positive Negative SEO Strategy
    There’s a case study on Moz on how to get your site back following a link penalty. An SEO working on a clients site describes what happened when their client got hit with a link penalty. Even though the link penalty didn't appear to be their fault…
    - 1 Apr 14, 7:34am -
  • Bing Lists 'Alternatives' In Search Results
    Bing recently stated testing listing 'alternatives' near their local search results. I wasn't able to replicate these in other search verticals like flight search, or on an iPhone search, but the format of these alternatives looks similar to the for…
    - 29 Mar 14, 7:23pm -
  • Flip Guest Blogging on its Head, With Steroids
    Guest blogging was once considered a widely recommended white hat technique. Today our monopoly-led marketplace arbitrarily decided this is no longer so. Stick a fork in it. Torch it. Etc.It looks like MyBlogGuest was the "winner" - not appearing…
    - 19 Mar 14, 2:09pm -
  • Handling Objections From SEO Clients
    If the current war on SEOs by Google wasn’t bad enough if you own the site you work on, then it is doubly so for the SEO working for a client. When the SEO doesn’t have sufficient control over the strategy and technology, it can be difficult to…
    - 17 Mar 14, 11:26pm -
  • Keep Visitors Coming Back
    Facebook. A mobile phone. Email. How often do you check them? Many of us have developed habits around these services. The triggers that help create these habits can be baked in to the design of websites. The obvious benefit of doing so is that i…
    - 11 Mar 14, 4:12pm -
  • Optimizing Against Competitors
    You’ve got to feel a little sorry for anyone new to the search marketing field. On one side, they’ve got to deal with the cryptic black box that is Google. Often inconsistent, always vague, and can be unfair in their dealings with webmasters. O…
    - 11 Feb 14, 5:05am -
  • Measure For Business Benefit
    Matt Cutts is just toying with SEO’s these days. Going by some comments, many SEOs still miss the big picture. Google is not in the business of enabling SEOs. So he may as well have a little fun - Matt has “called it” on guest posting. Okay,…
    - 27 Jan 14, 11:55pm -
  • Disavow & Link Removal: Understanding Google
    Fear SellsFew SEOs took notice when Matt Cutts mentioned on TWIG that "breaking their spirits" was essential to stopping spammers. But that single piece of information add layers of insights around things like: duplicity on user privacy on organic…
    - 26 Jan 14, 5:36pm -
  • Yahoo! Secured Search Rolls Out
    Yahoo! is currently rolling out secured search, which prevents sending referrers to unsecured sites. The roll out is ongoing, but currently they do pass data to secured sites. Unlike Google's secured search roll out: rather than showing a referrer w…
    - 22 Jan 14, 4:20pm -
  • Google's Chris DiBona On Search Ecosystem Diversity
    It's hard to deny that some folks working at Google are geniuses. It's also hard to deny the disconnect in their messaging.As Google locked down their "open" ecosystem (compatibility as a club, abandonware, deleting privacy settings, extensions requ…
    - 16 Jan 14, 12:00pm -
  • SEO 2014
    We’re at the start of 2014. SEO is finished. Well, what we had come to know as the practical execution of “whitehat SEO” is finished. Google has defined it out of existence. Research keyword. Write page targeting keyword. Place links with th…
    - 11 Jan 14, 3:17pm -
  • Did Matt Cutts Endorse Rap Genius Link Spam?
    On TWIG Matt Cutts spoke about the importance of defunding spammers & breaking their spirits. If you want to stop spam, the most straight forward way to do it is to deny people money because they care about the money and that should be their end goa…
    - 4 Jan 14, 11:00am -
  • Gray Hat Search Engineering
    Almost anyone in internet marketing who has spent a couple months in the game has seen some "shocking" case study where changing the color of a button increased sales 183% or such. In many cases such changes only happen when the original site had not…
    - 3 Jan 14, 7:27am -
  • Quickly Reversing the Fat Webmaster Curse
    Long story short, -38 pounds in about 2 months or so. Felt great the entire time and felt way more focused day to day. Maybe you don’t have a lot of weight to lose but this whole approach can significantly help you cognitively. In fact, the diet p…
    - 1 Jan 14, 4:27am -

Social Media Examiner

  • 8 Visual Content Apps to Create Stunning Images and Videos
    Do you want to present visual messages in new ways? Are you looking for new design tools to help you create visual content? Social media is nothing without images. From simple blog graphics to memes and videos, visuals help us communicate with and en…
    - 9 hours ago, 11 Sep 14, 5:00am -
  • 5 Tips for Running Successful Social Media Campaigns
    Do you use social media campaigns to engage with your customers? Do you need tips on how to create more effective campaigns? Whether you want to build better campaigns or are ready to try your first one, there are certain pitfalls you should avoid. I…
    - 1 day ago, 10 Sep 14, 5:00am -
  • How to Create Shareable Social Media Images: 3 Powerful Tools
    Do you include shareable images with your articles and updates? Can you create them yourself, or do you think you lack design skills? It doesn’t make sense to hire a graphic designer every time you need an image. In this article I’ll show you thr…
    - 2 days ago, 9 Sep 14, 5:00am -
  • How to Promote Products With Social Media: 4 Examples
    Do you promote your products online? Are you looking for ways to use social media to increase your sales? Both well-known and startup companies are mixing social media and e-commerce to garner more sales. In this article I’ll show you not only how…
    - 2 days ago, 9 Sep 14, 4:00am -
  • How to Set Up Facebook Business Manager
    Do you want a more streamlined way to organize account managers within Facebook? Are you using Facebook Business Manager? You’ll find Facebook’s newest tool useful. In this article you’ll discover how to set up Facebook Business Manager so you…
    - 3 days ago, 8 Sep 14, 5:00am -
  • 5 Ways to Develop a Social Media Strategy
    Are you struggling to make social media work for you? Do you have the right social media strategy for your business? The challenge of social media is that it’s constantly changing. In this article I’ll share five ways to adapt social media for yo…
    - 3 days ago, 8 Sep 14, 4:00am -
  • SlideShare App Enhances Discovery: This Week in Social Media
    Welcome to our weekly edition of what’s hot in social media news. To help you stay up-to-date with social media, here are some of the news items that caught our attention. What’s New This Week? The Latest SlideShare App Feature Helps You Find Mor…
    - 5 days ago, 6 Sep 14, 5:00am -
  • Fan Content: How to Leverage Your Fans to Enhance Your Social Media
    Do you want your fans to help market you? Are you wondering how to include fan content in your social media? To explore how fan content can enhance your social media, I interview Jesse Desjardins for this episode of the Social Media Marketing podca…
    - 6 days ago, 5 Sep 14, 5:00am -
  • How to Become a Twitter Influencer: Science and Practice
    Do you want to be a sought-after resource in your niche? Do you need tips on how to become a Twitter influencer? To be a leader on Twitter, it’s important to understand the dynamics of Twitter conversations and the role of influencers. In this arti…
    - 7 days ago, 4 Sep 14, 5:00am -
  • How Brands Are Winning With Vine Videos: 10 Examples
    Do you use Vine as part of your Twitter marketing? Have you seen how other companies are using it? Twitter originally introduced Vine to encourage creativity among users, but marketing teams quickly saw the value. In this article I’ll show you 10 f…
    - 7 days ago, 4 Sep 14, 4:00am -
  • How to Maximize Your LinkedIn Publishing Exposure
    Have you tried LinkedIn’s publishing feature? Do you want more people to see your business articles? LinkedIn publishing gives you the opportunity to reach members of the biggest professional audience in the social sphere. In this article I’ll sh…
    - 8 days ago, 3 Sep 14, 5:00am -
  • How to Optimize Your Content for the Top 5 Social Networks
    Are you sharing content on different social networks? Do you know the best way to share it for each platform? Sharing your social media content isn’t a one-message-fits-all exercise. In this article I’ll show you how to share content the right wa…
    - 8 days ago, 3 Sep 14, 4:00am -
  • 9 Blogging Tools Every Blogger Should Be Using
    Are you looking for blogging tools that can enhance your blog, help with your marketing and help you focus? We asked top bloggers to share their favorite tools. In this article you’ll find 9 blogging tools to check out. #1: BuzzSumo Use BuzzSumo …
    - 9 days ago, 2 Sep 14, 5:00am -
  • How to Remove Fake Facebook Fans
    Do you want to get rid of fake Facebook fans on your page? Do you need to know how to find and remove them? You may have attracted fake Facebook fans without even realizing it, and those fans may be damaging your position in the news feed. In this ar…
    - 9 days ago, 2 Sep 14, 4:00am -
  • Win Free Tickets to Social Media Success Summit 2014
    Want to win a free ticket to the largest online social media marketing event of the year? Social Media Examiner has worked hard to bring you our sixth-annual Social Media Success Summit. This is our biggest event ever! And we’ve come up with a fu…
    - 10 days ago, 1 Sep 14, 5:00am -
  • Pinterest Business Analytics: This Week in Social Media
    Welcome to our weekly edition of what’s hot in social media news. To help you stay up to date with social media, here are some of the news items that caught our attention. What’s New This Week? Pinterest Offers New Business Analytics: “…we’…
    - 12 days ago, 30 Aug 14, 5:00am -
  • Vine: Short Videos and What Marketers Need to Know
    Do you want to know more about Vine video? Are you wondering how brands and businesses can successfully market with Vine video? To explore how to use Vine short video on Twitter, I interview Zach King for this episode of the Social Media Marketing p…
    - 13 days ago, 29 Aug 14, 5:00am -
  • 26 Creative Ways to Publish Social Media Updates
    Are you struggling to find ideas for posts on Twitter, Facebook and Google+? Do you need to come up with additional social media updates? Even seasoned social media marketers can find it difficult to keep up with the demand for fresh content. In this…
    - 14 days ago, 28 Aug 14, 5:00am -
  • How to Use Pinterest Messages for Marketing
    Do you want a new way to engage your Pinterest followers? Have you used Pinterest Messages? Pinterest’s newest feature lets you communicate directly with your followers via private message. In this article I’ll explore Pinterest Messages and how…
    - 14 days ago, 28 Aug 14, 4:00am -
  • 5 Ways You Can Influence Consumer Purchasing Decisions: New Research
    Are you wondering whether social media has any real impact on consumer purchasing decisions?  Do you sometimes question the potential of social media marketing? Most businesses and organizations dive into social media hoping to increase brand awaren…
    - 15 days ago, 27 Aug 14, 5:00am -
  • 5 Tools to Help You Discover Great Content to Share With Your Fans
    Do you need more engaging social media content? Are you looking for ways to discover great content to share with your fans? What if there were great tools that surfaced popular content you could share? In this article I share five tools to help you d…
    - 15 days ago, 27 Aug 14, 4:00am -
  • How to Get Started With Visual Content Marketing
    Do you want to use visual content in your social media marketing? Do you need help getting started? You don’t have to be a professional designer or photographer to create interesting images and video. In this article I’ll share tools and tips for…
    - 16 days ago, 26 Aug 14, 5:00am -
  • 7 Simple Twitter Marketing Tips to Improve Your Results
    Are you looking for easy ways to improve your Twitter marketing? Have you thought about how getting back to basics can lend a new perspective? Even Twitter’s most advanced users may be missing out on engagement opportunities if they aren’t bother…
    - 16 days ago, 26 Aug 14, 4:00am -
  • 18 Social Media Marketing Tips to Improve Your Marketing
    Are you looking for the latest social media marketing tactics? Do you want to know what the social media marketing pros are doing today? Keeping up with the latest social media changes is not always easy, but here you’ll find ideas worth exploring.…
    - 17 days ago, 25 Aug 14, 5:00am -
  • How to Use Targeted Facebook Ads to Promote an Event
    Are you promoting events online? Have you tried using Facebook to spread the word? Targeted Facebook ads are an ideal way to reach people who are most likely to share and attend your event. In this article I’ll show you how Facebook ads increase e…
    - 17 days ago, 25 Aug 14, 4:00am -

Lifehacker

  • newKeep a Junk Drawer to Cut Down on Needless Decisions
    Our brains can only handle so much during a day. The Globe and Mail recommends using a junk drawer to easily categorize the miscellaneous. Read more...
    - 3 hours ago, 11 Sep 14, 11:00am -
  • newTake Productive Desk Breaks with Walking Tasks
    We know that sitting all day is killing us , and that we should take regular standing and walking breaks. If you want to get away from your desk but still stay productive, consider some "walking tasks".Read more...
    - 3 hours ago, 11 Sep 14, 10:30am -
  • newMoto 360 Smartwatch Review: The Best Might Not Be Enough
    Early this year when Google first announced Android Wear, it teased us with the Moto 360. It was by far the best-looking smartwatch we'd ever seen. Many months later it's here at last . It's the best Android Wear device yet, but with the Apple Watch…
    - 4 hours ago, 11 Sep 14, 10:00am -
  • newHow To Deal With the Decision to Put Down Your Pet
    Our pets are a source of joy and companionship. Sadly, though, our furry friends' greatest flaw is their limited life span. More likely than not, you'll outlive them. I recently had to make the difficult decision to euthanize my dog and grappled wi…
    - 4 hours ago, 11 Sep 14, 10:00am -
  • newLearn How Speeches Differ From Essays for Better Presentations
    Giving a speech is an art unto itself. If you haven't done many of them before, it's tempting to write down everything you want to say in essay form and read it aloud. Business blog HBR explains why this is a terrible idea.Read more...
    - 4 hours ago, 11 Sep 14, 9:30am -
  • newDeadspin Hey, Roger, Get The Fuck Out | Gawker Judge Dismisses Murder Charges Against Oscar Pistoriu
    Deadspin Hey, Roger, Get The Fuck Out | Gawker Judge Dismisses Murder Charges Against Oscar Pistorius | io9 "Strong Women Characters" Who Made Mistakes (And Learned From Them) | Kotaku Japanese Porn Needs More Male Porn Stars. Apparently. Read mor…
    - 5 hours ago, 11 Sep 14, 8:57am -
  • newWrap Cords with Duct Tape, Without Leaving Them Sticky
    Magnets , velcro , and binder clips are all helpful in managing cables. But they're all probably less abundant in your house than tape. The only problem with tape is the sticky residue, but this folding trick can eliminate that annoyance.Read more…
    - 5 hours ago, 11 Sep 14, 8:30am -
  • newSpell Bee Autocorrects What You Type in Chrome
    Chrome: When you misspell a word on your smartphone, the built-in dictionary automatically corrects it. If you want that functionality in Google Chrome, get Spell Bee.Read more...
    - 6 hours ago, 11 Sep 14, 8:00am -
  • newBuild Industrial Furniture with Wood and Pipes
    Building furniture or shelving generally requires some specialized tools, and joinery or welding skills. However if you like an industrial look to your furniture, you can construct simple pieces using pre-threaded pipes and fittings. Read more...
    - 6 hours ago, 11 Sep 14, 7:30am -
  • newWhat's The Best Language Translation Tool?
    When you need to translate one language to another, doing it with a machine or an algorithm is never perfect, but sometimes it's those apps and services are the best tools we have. This week, we want to know which ones you turn to for results that a…
    - 7 hours ago, 11 Sep 14, 7:00am -
  • newDeclutter Your Bathroom Counter Space with a DIY Tiered Tray
    Most of us have bathroom counters with far too many items piling up to create a mess. As we know, clutter affects your brain . ClevverTV shows how to make your own tiered tray with plates and candle holders to clear up counter space.Read more...
    - 7 hours ago, 11 Sep 14, 6:30am -
  • newWhy Meditation Should Be Your Brain's "Scheduled Maintenance"
    Technically, sleep is already our brains' regular scheduled maintenance, but if there were any other one thing you could do to improve your mental health, de-stress, and be more productive in all the right ways, meditation would be it, says author…
    - 8 hours ago, 11 Sep 14, 6:00am -
  • The Green Thumb Workspace
    Did you know that plants make you happier and as much as 15% more productive at work? If that's the case, the owner of today's featured workspace must be very productive.Read more...
    - 18 hours ago, 10 Sep 14, 7:55pm -
  • Get Free Coupons by Emailing The Companies on This List
    Coupons can help you save a whole lot of money on groceries, and the more you can get, the better. This master list of companies will send you coupons for your groceries, and all you need to do is ask.Read more...
    - 20 hours ago, 10 Sep 14, 6:00pm -
  • Get Caffeinated with These Coffee Wallpapers
    It's no surprise we're big fans of a good hot cup of coffee around here, and the truth is coffee is just as beautiful to look at as it is to sip and enjoy. This week, let's dedicate some screen space in homage to our favorite pick-me-up.Read more..…
    - 21 hours ago, 10 Sep 14, 5:00pm -
  • Emergency Charge a Smartphone with a Battery, a Key, and a Car Charger
    If you're in a pinch or some form of emergency situation, you can give your phone a little bit of charge with a nine-volt battery, your house key, and standard car charger.Read more...
    - 21 hours ago, 10 Sep 14, 4:30pm -
  • Most Popular Site to Buy Cheap Textbooks: Amazon
    Spending a ton of money on books as soon as you get back to campus is no fun. Luckily, there are tons of places to buy or rent cheap books. Last week we asked you for your favorites , then looked at the five best sites for cheap textbooks . Now we'r…
    - 21 hours ago, 10 Sep 14, 4:15pm -
  • Why We Need Apple
    It's no secret that I'm an Android guy. I worked for two years at an Android-focused site and I own multiple devices with "Nexus" in the name. Still, I couldn't be happier about Apple's announcements yesterday. Why? Because what Apple does affects u…
    - 22 hours ago, 10 Sep 14, 4:00pm -
  • Gizmodo How Safe Can Apple Pay Really Be?
    Gizmodo How Safe Can Apple Pay Really Be? | Jalopnik EXCLUSIVE: Ferrari's New 'Americanized' Lineup Has Leaked | Jezebel I Will Dress Like a Slob on an Airplane and No One Can Stop Me | Kotaku 15 Must Have Diablo III Items | Kinja Popular Posts R…
    - 22 hours ago, 10 Sep 14, 3:38pm -
  • Learn to Properly Pair Wine with Your Dinner with This Video
    Many see wine as an elegant drink with a steep learning curve when it comes to pairing. Truth is, you can learn to pair any wine with your meal by following a few basic rules.Read more...
    - 22 hours ago, 10 Sep 14, 3:30pm -

ProBlogger

  • How to Craft a Blog that Attracts Customers and Converts Like Crazy
    This is a guest contribution from entrepreneur Natalie Sisson. So, you want to turn your blog into an online business? Congratulations, so does every other person with wifi. Now, I don’t mean to to bust your buns right off the get go, but if I’m…
    - 2 days ago, 9 Sep 14, 11:54am -
  • Hypnotic Writing | 5 Effective Strategies To Put Your Reader In A Trance.
    This is a guest contribution from Thai Nguyen of Wantrepreneur Journey. You are getting sleepy…very sleepy… That’s typically what comes to mind when you think of hypnosis—a stage show with some unfortunate soul doing the chicken-dance. Howeve…
    - 3 days ago, 8 Sep 14, 11:30am -
  • The 5 Step Voyage of Creating Awesome Content
    This is a guest contribution from James Scherer. Do you struggle for content inspiration? Do you feel like every article you write is exactly like another you’ve already written or read? You’re falling victim to content stagnation, and it’s som…
    - 4 days ago, 7 Sep 14, 11:36am -
  • Top 10 Web-Based Personal Project Management Tools
    This is a guest contribution. Every time we encounter the phrase “project management”, the very first thought you might have is that only businesses undertake projects for managing their needs. In reality, time-bound activities can be dealt as…
    - 7 days ago, 4 Sep 14, 11:43am -
  • Are You Ignoring this Important SEO Strategy?
    This is a guest contribution from Al Gomez. So, you have a new business – a new product to market. So now what’s next? Perhaps you are thinking about getting traffic, or how to have more visitors to your website? If so, then expect that your min…
    - 10 days ago, 1 Sep 14, 11:07am -
  • Blogging for Business – Why it Works
    This is a guest contribution from Maria Mincey. Based on study by HubSpot, the companies that run a business blog have 97% more inbound links. Now, that’s a statistic that should set rolling the blogging mills of enterprises – be them startups or…
    - 14 days ago, 28 Aug 14, 11:38am -
  • Top 5 SEO Techniques That Will Hurt Your Business
    This is a guest contribution by Greg Whelan of RankExperts. 5. Relying on Backlinks Alone The use of SEO has been on the rise for a long time, especially for people who venture in online business. However, while SEO is considered a core tool in enhan…
    - 15 days ago, 27 Aug 14, 11:35am -
  • How to Create Massive Value Content & Blow Your Readers’ Minds
    This is a guest contribution from Pooja Lohana. Let’s face it. Your readers are selfish. The moment they land on your blog, they look for “what’s in it for me?”. And that’s not such a bad thing after all. Knowledge is power. Once you know…
    - 16 days ago, 26 Aug 14, 11:57am -
  • How to Write Smart Content on Days You’re Feeling Dumb & Distracted
    This is a guest contribution from Pratik Dholakiya. It’s Wednesday morning, you barely slept last night, missed your morning coffee because you were running late, and are now sat in front of your computer staring at a blank Word file wondering wha…
    - 17 days ago, 25 Aug 14, 9:37am -
  • How to Optimize Your Content for Authorship Success
    This is a guest contribution from Jaclyn Freeman. Who are you? Don’t fret – this isn’t philosophy class and no, we’re not trying to steal your identity. One of the most important things you can do in 2014 as a content creator, is identify who…
    - 18 days ago, 24 Aug 14, 11:20am -
  • 10 Vital WordPress Security Tips
    This is a guest contribution from John Philips. 10 Vital WordPress Security Tips Security should be of paramount concern to any blogger or website owner. It may seem like a tedious task, but it could protect your website from becoming a hacker’s pl…
    - 21 days ago, 21 Aug 14, 11:57am -
  • How to Use Content Themes to Make Blogging a Snap
    This is a guest contribution from Sonja Jobson. This might sound familiar: you’re staring at a blank screen, panic slowly rising, headache setting in, mind blank. You’re due to publish a blog post but you have absolutely no idea what to write abo…
    - 22 days ago, 20 Aug 14, 11:48am -
  • Why You Have a Better Chance of Landing a Guest Post Than You Think (and How to Do It)
    This is a guest contribution from writer Ali Luke. Do you ever think about guest posting but worry you’re not ready? You probably already know that guest posting is one of the most effective ways to build relationships in the blogging world, get wr…
    - 23 days ago, 19 Aug 14, 11:31am -
  • Stop Writing for Free and Launch Your Own Profitable Blog
    You’ve spent countless hours crafting article after article. Your articles have generated thousands of page views. You feel pretty successful in terms of exposure, but large media companies are not knocking down your door to hire you. That paying g…
    - 23 days ago, 19 Aug 14, 11:21am -
  • How to Make Friends and Influence People at the ProBlogger Event
    This is a guest contribution by blogger Johanna Castro. Day one of the ProBlogger conference dawns, and butterflies are probably winging around your stomach as if making a bid for freedom. For many of us this day has been eagerly anticipated for abou…
    - 24 days ago, 18 Aug 14, 11:17am -
  • How to Build a Blog Worth Monetizing
    Earlier in the week I co-hosted the popular #BlogChat Twitter chat. The topic was ‘How to Build a Blog Worth Monetizing’ – a massive topic. The hour-long Twitter chat was one of the fastest moving Twitter chats I’ve been involved in (and the…
    - 25 days ago, 17 Aug 14, 11:41am -
  • 5 Tips From a Bestselling Author (and Former Luddite) on Overcoming Blog Phobia
    This is a guest contribution from author Eileen Goudge. There’s no such term as “blog phobia” as far as I know, but the condition is very real, I assure you. I know authors who quake at the mention of blogging, as I once did before I got a han…
    - 28 days ago, 14 Aug 14, 11:29am -
  • How to Use Your Blog to Leverage Social Proof and Increase Your Authority
    This is a guest contribution from Adam Connell. Have you ever wanted your readers to take more notice of what you have to say? You’re not alone. And have you ever wanted other bloggers, journalists and writers to reference you as an expert in top…
    - 29 days ago, 13 Aug 14, 11:59am -
  • Business Led by Technology: How Mobile Commerce is Dominating Total eCommerce Activity in 2014
    This is a guest contribution from online journalist and entrepreneur Megan Ritter. Every year, tech companies continue to roll out dazzling new smartphones and tablets into the market. Depending on personal preference, people have the option to choos…
    - 30 days ago, 12 Aug 14, 11:13am -
  • The 6-Step Guide for Crafting an Effective Content Marketing Channel Plan
    This is a guest contribution from freelance writer Kanika. With businesses employing multiple channels for marketing, it can quickly get overwhelming. To stay across everything without losing your head, you really need to have a plan of attack for ea…
    - 31 days ago, 11 Aug 14, 10:23am -

TED Talks

Dan Barasch: A park underneath the hustle and bustle of New York City
Dan Barasch: A park underneath the hustle and bustle of New York CityDan Barasch and James Ramsey have a crazy plan—to create a park, filled with greenery, underneath New York City. The two are developing the Lowline, an underground greenspace…
- 1 hour ago, 11 Sep 14, 12:26pm -
Zak Ebrahim: I am the son of a terrorist. Here's how I chose peace.
Zak Ebrahim: I am the son of a terrorist. Here's how I chose peace.If you're raised on dogma and hate, can you choose a different path? Zak Ebrahim was just seven years old when his father helped plan the 1993 World Trade Center bombing. His stor…
- 1 hour ago, 11 Sep 14, 12:19pm -
Isabel Allende: How to live passionately—no matter your age
Isabel Allende: How to live passionately—no matter your ageAuthor Isabel Allende is 71. Yes, she has a few wrinkles—but she has incredible perspective too. In this candid talk, meant for viewers of all ages, she talk...From:TEDViews:57922…
- 14 hours ago, 10 Sep 14, 11:07pm -
Margaret Gould Stewart: How giant websites design for you (and a billion others, too)
Margaret Gould Stewart: How giant websites design for you (and a billion others, too)Facebook's “like” and “share” buttons are seen 22 billion times a day, making them some of the most-viewed design elements ever created. Margaret Gould S…
- 15 hours ago, 10 Sep 14, 10:48pm -
Jill Shargaa: Please, please, people. Let's put the 'awe' back in 'awesome'
Jill Shargaa: Please, please, people. Let's put the 'awe' back in 'awesome'Which of the following is awesome: your lunch or the Great Pyramid of Giza? Comedian Jill Shargaa sounds a hilarious call for us to save the word "awesome" f...From:TED…
- 15 hours ago, 10 Sep 14, 10:29pm -
Talithia Williams: Own your body's data
Talithia Williams: Own your body's dataThe new breed of high-tech self-monitors (measuring heartrate, sleep, steps per day) might seem targeted at competitive athletes. But Talithia Williams, a st...From:TEDViews:49250 1217ratingsTime:…
- 16 hours ago, 10 Sep 14, 9:36pm -

Search Engine Journal

  • newPowerful Insight: A SimilarWeb.com Review [Sponsored] by @inspire_video
    I love SEO tools, which means I got really excited when I was asked to try out SimilarWeb.com on behalf of SEJ. I was given the Pro account to check the product out and I quickly realized that SimilarWeb Pro isn’t just an SEO tool; it’s actuall…
    - 3 hours ago, 11 Sep 14, 10:05am -
  • newThe Pros and Cons of Retargeting in 2015 by @highervis
    It’s still 2014, but a lot has changed since the beginning of the year. Retargeting is one of those marketing tactics that has gone through the ringer as Google, searchers, and the search space in general continue to evolve. This tactic’s reputat…
    - 7 hours ago, 11 Sep 14, 6:06am -
  • Google Introduces Free Voice Calls From Hangouts by @mattsouthern
    Google understands how important it is to keep in touch with friends and family, as they state in an announcement published on their official blog today. Keeping in touch becomes especially difficult when your friends and family are spread around the…
    - 1 day ago, 10 Sep 14, 12:27pm -
  • The State Of Podcasting In 2014: An Interview With Zac Johnson by @johnrampton
    As part of our SEJ interview series, I recently caught up with Zac Johnson to discuss the state of podcasting in 2014. Zac has a new podcast called Rise of the Entrepreneur, which he puts out twice a week. I took this opportunity with Zac to ask him…
    - 1 day ago, 10 Sep 14, 11:15am -
  • Bing Introduces URL Keyword Stuffing Spam Filtering by @mattsouthern
    Bing just announced this week that they have rolled out a specific spam filtering mechanism a few months ago that targets a common spam technique known as URL keyword stuffing (KWS.) URL KWS is a black hat technique that’s designed to manipulate se…
    - 1 day ago, 10 Sep 14, 11:00am -

Inside Adwords

  • Making every character count in your mobile search ads
    People expect information right at their fingertips, whether it’s locating the nearest burger joint or booking a flight. And they’re searching for all this information on small screens -- sometimes as narrow as 4 inches. This means that mobile ad…
    - 1 day ago, 10 Sep 14, 11:59am -
  • Extend the reach of your Product Listing Ads to qualified shoppers
    With the growth of product queries across the web, advertisers are looking for new ways to connect their products to interested shoppers.By opting your Shopping Campaigns into Google’s search partners, you can now reach users as they search or brow…
    - 2 days ago, 9 Sep 14, 10:58am -
  • Call out what matters most to your customers
    Whether it’s free shipping on all laptops or a price match guarantee on smartphones, the more information people have, the better purchase decisions they can make online. That’s why we’re introducing callout extensions: additional text that sho…
    - 8 days ago, 3 Sep 14, 4:37pm -
  • Making it easier to build rich and engaging mobile ads for the Google Display Network
    We recently added the ability for AdWords advertisers to upload HTML5 ads built with Google Web Designer into Google Display Network campaigns. Below is an overview of how you can use this integration to build HTML5 ads for your GDN campaigns. Peopl…
    - 15 days ago, 27 Aug 14, 11:59am -
  • A Guide to the New Profit-Driven Marketing Movement
    A new breed of marketers have made the shift to “profit-driven marketing,” which is about tackling traditional marketing challenges with unconventional approaches.  For example, they understand that in order to make more money, they have to stra…
    - 17 days ago, 25 Aug 14, 2:51pm -
  • Are your Product Listing Ads ready for August 31st?
    Earlier this month, we introduced an upgrade tool for advertisers to upgrade to Shopping campaigns quickly and easily. If you’ve already upgraded, then you’re all set. If you haven’t upgraded yet and don’t do it by the end of this month, the…
    - 21 days ago, 21 Aug 14, 9:59am -
  • Using Google Search and YouTube to Promote Your App
    Earlier this year, we announced our next generation of app promotion ads across Google Search, the Google Display Network and YouTube. The features on the Display Network launched in June as part of Google I/O. Today, I’m excited to announce the gl…
    - 22 days ago, 20 Aug 14, 10:58am -
  • Introducing Website Call Conversions
    Seventy percent of all mobile searchers have called a business directly from search ads. AdWords click-to-call ads, call metrics, and calls as conversions help you connect with these customers and gain insight about those calls. However, many custome…
    - 24 days ago, 18 Aug 14, 12:00pm -
  • Close variant matching for all exact and phrase keywords
    People aren’t perfect spellers or typists. In fact, at least 7% of Google searches contain a misspelling. And the longer the query, the greater the likelihood of a typo. But even if what they’ve typed isn’t perfect, people still want to connect…
    - 28 days ago, 14 Aug 14, 6:14pm -
  • New Shopping Campaigns Upgrade Tool
    This is the final stretch. At the end of August, regular Product Listing Ad (PLA) campaigns will retire and be replaced by Shopping campaigns. A majority of you have started upgrading to Shopping campaigns, but if you’re one of the few who haven’…
    - 31 days ago, 11 Aug 14, 2:09pm -
  • Search Network with Display Select: What happens on September 16th, 2014
    Earlier this year we shared some of the ways that advertisers like WordStream and Elmo Talent Software have been getting great results with the new AdWords Search Network with Display Select campaign type. Since then, hundreds of thousands campaigns…
    - 35 days ago, 7 Aug 14, 11:04am -
  • New shipping configuration tool available in Google Merchant Center
    Imagine a shopper has searched for a product on Google Shopping and found the perfect offer at the perfect total price inclusive of shipping. They reach checkout on the merchant’s site only to realize that the final price differs from what they’v…
    - 37 days ago, 5 Aug 14, 1:27pm -
  • Helping shoppers decide with product ratings on Google Shopping
    Product reviews provide critical information to shoppers making purchase decisions. To help shoppers easily find this information when searching for products, we’re introducing product ratings on Product Listing Ads.Shoppers in the United States wi…
    - 44 days ago, 29 Jul 14, 10:00am -
  • Introducing Dynamic Sitelinks
    Whether it’s shopping for a TV or planning a trip, people perform multiple searches when completing activities online. Sitelinks have long helped to connect people to the content they’re looking for by linking to specific pages on your websites -…
    - 49 days ago, 24 Jul 14, 6:30pm -
  • Advertising on your schedule with AdWords Express
    Small businesses know the importance of being online, but running that first ad can be overwhelming. Google introduced AdWords Express to help small businesses start advertising online easily, without the need for daily management. Fast-forward nearl…
    - 57 days ago, 16 Jul 14, 10:01am -
  • Scale your Shopping campaigns with bulk uploads and AdWords Editor
    With less than eight weeks left until regular Product Listing Ad (PLA) campaigns retire, we're excited that the majority of PLA advertisers have already started taking advantage of Shopping campaigns, and 85% of these have already fully upgraded. Adv…
    - 58 days ago, 15 Jul 14, 10:08am -
  • A simpler way to manage your business locations in AdWords
    We’re excited to introduce upgraded location extensions, a better way to display your business locations in every ad by linking your Google My Business and AdWords accounts.Consumers increasingly look online for information such as driving directio…
    - 59 days ago, 14 Jul 14, 2:35pm -
  • Drive More App Installs and Engagement with New Ads on the AdMob Network
    Earlier this year, we announced a number of AdWords enhancements to our app promotion offering as part of a broader effort to connect consumers to relevant content, both on websites and apps.  Starting today, advertisers will be able to access many…
    - 78 days ago, 25 Jun 14, 5:35pm -
  • More Insights about Quality Score and the AdWords Auction
    People are happier with their search results, including the ads, when those results are relevant.  Advertisers are more successful when they show relevant ads, as they’re more likely to see engagement.  It’s with this in mind that we factor the…
    - 79 days ago, 24 Jun 14, 11:04am -
  • Win the Digital Shelf with Our New Guide to Shopping Campaigns
    We introduced Shopping campaigns in February to make it easier for you to manage your Product Listing Ads (PLAs). In late August, Shopping campaigns will be the default campaign type for all PLA advertisers.To help retailers make the most of their Sh…
    - 83 days ago, 20 Jun 14, 11:00am -
  • 2014 update to Google Shopping Products Feed Specification
    Over the past year the Google Shopping team has made improvements to help merchants sell their products with new ad formats and a new campaign type. These improvements would not have been possible without great product data from merchants to help bui…
    - 84 days ago, 19 Jun 14, 11:01am -
  • New Study: Search Ads Lift Brand Awareness
    Everyone knows that search ads are for direct response, right?  But what if it turns out that search advertising also has a powerful effect on branding?That's exactly what we learned from a new meta-study run by Google and Ipsos MediaCT in 2013. We…
    - 87 days ago, 16 Jun 14, 12:47pm -
  • Help your business shine with Google My Business
    There’s one thing that lies at the heart of every business: customers. Customers are the reason why businesses flourish, and their shared passion for your craft is what makes running a business so rewarding. For many business owners, customers are…
    - 92 days ago, 11 Jun 14, 11:27am -
  • New and Improved Content API for Shopping
    A few years ago, we introduced the Google Content API for Shopping to help you manage and update your Google Merchant Center product information programmatically and at scale. Today, we’re excited to announce a new version of this API, giving you m…
    - 97 days ago, 6 Jun 14, 11:02am -
  • The Profit-Driven Marketer: Setting a New Standard for Performance
    What if your search investment could be managed as a profit center? A growing cadre of performance marketers are rethinking digital advertising basics like KPIs, budgets and customer journeys–all while driving maximum business value. We’re referr…
    - 29 May 14, 11:00am -

PPC Hero

Social Fresh

  • newHow my Blog Helped me Meet Princesses, Talk to Billionaires, and Make A Few Million Bucks
    Editor’s note: When I first started the Social Fresh blog, Chris Brogan had already been blogging for years, and making money at it. So I asked Chris if he would give me his base level tips for how to use a blog to actually help make money for your…
    - 8 hours ago, 11 Sep 14, 6:00am -
  • How Tim Cook changed the Apple Watch social media conversation
    The smart folks over at Synthesio (a Social Fresh Conference partner) helped us out with some stats about what the world thinks of the new Apple Watch. Synthesio monitors across social media platforms, review sites, forums, blogs and the comment s…
    - 1 day ago, 10 Sep 14, 9:16am -
  • Tip: The live appearance lead magnet
    Any time you make a public appearance you should TRY to get email leads out of it. No matter how small or large the event, have a couple resources you can point people to that allow you to start a longer conversation with folks beyond that initial f…
    - 2 days ago, 9 Sep 14, 6:00am -
  • The Ultimate Guide To Social Media Contests, 15 Steps
    It’s sometimes tricky, with social marketing, to separate your efforts from the “noise” of every other piece of content, news, and nonsense out there on the web. It is a challenge to establish and build meaningful relationships with your follow…
    - 3 days ago, 8 Sep 14, 6:00am -
  • What were the top company blogs of 2014?
    Top 10 Corporate Blog Awards: Nominations | Coming Soon | Coming Soon Nominate your favorite brand blog in the comments below! Attention Social Fresh community: We need your help. The corporate blog is not dead. The blog is the cornerstone of publ…
    - 6 days ago, 5 Sep 14, 6:00am -
  • What the heck is HTTPS and why content marketers need to learn more
    On August 6th, Google mentioned in this blog post that https is a ranking factor. If your site isn’t https (secure, as evidenced by the lock closing in the browser), then you’re not going to show up as often in search results and you’ll lo…
    - 7 days ago, 4 Sep 14, 5:30am -
  • Tip: What image types actually help your blog post get shared?
    Quick Sprout recently gathered some data for image use in blog posts, which suggests, among other things, that using royalty-free images are no longer beneficial to a blog post’s success. Neil Patel and his team did a quality job using 41 blogs…
    - 8 days ago, 3 Sep 14, 5:30am -
  • 11 Creative Brands Using Instagram’s Hyperlapse App
    This week Instagram released Hyperlapse, a standalone app that enables users to shoot create moving, handheld time lapses with enhanced video stabilization. Instagram has always built its company on top of producing, publishing and sharing great visu…
    - 14 days ago, 28 Aug 14, 5:51am -
  • Tip: You won’t believe what Facebook just did to improve the newsfeed…
    Yesterday Facebook announced a few improvements to the newsfeed. They are trying to reduce click-bait posts like those popularized by Upworthy and similar sites that create a lot of curiosity, but tell you very little about what you are actually goi…
    - 16 days ago, 26 Aug 14, 5:00am -
  • 10 Lessons Marketers Can Learn From the ALS Ice Bucket Challenge
    If you haven’t been digitally detoxing, you have probably seen your friends (and some celebrities) dumping ice over their heads, challenging others to do the same, and in some cases donating money to ALS. It seems everyone has a point of view on th…
    - 17 days ago, 25 Aug 14, 5:45am -

Boom Social

  • The 12 “C’s” of Building Authentic Conversations on Social Media
    Social media is a phenomenal way to communicate and ultimately, conduct business, with people that you would never in the ordinary course of life meet, much less be able to do business with! It can open the door to conversations, relationships and c…
    - 2 days ago, 9 Sep 14, 4:30am -
  • 21 Social Media Mistakes To Avoid
    We have all made mistakes when it comes to social media; but the best way to avoid them in the future is to draw attention to them. Following are 21 common social media mistakes I see business owners making all the time, along with how to avoid them…
    - 4 days ago, 7 Sep 14, 4:30am -
  • The Ultimate Content Marketing Tools List
    You have probably heard the saying “it’s all in the tools”, right? This is absolutely the truth in both social media AND content marketing. In fact, using the right tools as part of your content marketing strategy can make all the difference i…
    - 10 days ago, 1 Sep 14, 4:30am -
  • A Step-by-Step Guide to SEO Keyword Research Using FREE Tools
    Choosing keywords can easily become an overwhelming and costly part of your content creation and SEO strategies. And that’s why in this post, I’ll lay out a step-by-step strategy you can use to find the best keywords for your website or blog…u…
    - 16 days ago, 26 Aug 14, 5:01pm -
  • Discover How being human helped this Facebook Page Get 1.2 Million Likes on a single post [Case Study]
    What does it mean when businesses are asked to be more human? Share funny jokes? Tell people about their day? Share their favourite TV shows? Although the above might seem a little farfetched in actual fact those suggestions aren’t far of the trut…
    - 16 days ago, 26 Aug 14, 6:36am -
  • How To Rally Your Email And Contest Efforts? [Antavo Product Review]
    Sweepstakes and contest apps are still popular even though Facebook lets you run contests on your wall. It just makes sense; with apps you can capture leads, and add a spin to the contest. Apps have viral mechanics that not only capture new leads,…
    - 21 days ago, 21 Aug 14, 7:00am -
  • 8 Tools to Help You Create the Perfect Selfie
    I have to admit, I am a bit fascinated by the concept, popularity and mass use of the ‘selfie’. The word itself came into existence back in 2002, but has really taken off in the past few years due to the huge popularity of sharing selfie’s on…
    - 24 days ago, 18 Aug 14, 6:30am -
  • The Ultimate Guide to Building a Successful Business Blog
    I know that the vast majority of you who are reading this post have a blog. You have been told that having one is the best way to connect with your customers, to generate leads and to become an established expert in your niche. You have probably als…
    - 28 days ago, 14 Aug 14, 4:30am -
  • How To Remove or Block Someone From Your Facebook Fan Page
    Have you ever had someone posting inappropriate content or try to incite another fan on your Facebook fan page? It could simply be someone who tries to use your wall as their advertising platform. If you have asked nicely and they simply won’t sto…
    - 31 days ago, 11 Aug 14, 4:30am -
  • Facebook Bans Likes for Content
    Recently, Facebook made some announcements and one of those announcements was that you can no longer “like gate” or require people to like your page to get something in return. “You must not incentivize people to use social plugins or to like…
    - 34 days ago, 8 Aug 14, 7:37am -

Razor Social

  • Facebook Contest Apps: Which one to use?
    Looking to run a Facebook contest? With Facebook organic reach going down all the time you need to come up with innovative ways of building engagement for a low cost. One of the best ways of doing this is running a competition on your page. Recently…
    - 1 day ago, 10 Sep 14, 5:00am -
  • 6 Technology Skills Highly Desirable For a Social Media Consultant
    You’re making a big mistake if you hire a Social Media Consultant without any technology skills. Well, there’s a controversial statement to kick things off! Maybe you’re a large business and you have a whole team of people looking after your…
    - 3 days ago, 8 Sep 14, 5:55am -
  • How to Use Antavo to Build Your Email Subscribers on Facebook
    Which is more important, a Facebook fan or an email subscriber?   A Facebook fan can be very important for your business but, if you want to sell products or services, you also need to build your email subscriber list.  Typical conversion rates for…
    - 6 days ago, 5 Sep 14, 5:00am -
  • When Is It the Best Time to Tweet?
    You’re launching an event and you want all your Twitter followers to see your tweet about the event. What time do you send it? If you’re trying to figure out the best time to tweet there are many considerations. 1.  Do You Have a Global Audience…
    - 8 days ago, 3 Sep 14, 5:00am -
  • How to Find Out Which of Your Blog Posts are Not Indexed by Google
    Google doesn’t index all your content. Do you know which pages on your blog are not indexed on Google? Do you know which pages on your website are indexed but shouldn’t be? In this post, we take you through the process of figuring out which post…
    - 10 days ago, 1 Sep 14, 5:50am -
  • AgoraPulse Review: How to use AgoraPulse to Manage Facebook and Twitter
    Are you looking for a well-priced Facebook and Twitter management tool to support your business? We decided to take AgoraPulse for a spin to see how it fares against other competition in this space.  Let’s take a look! What is AgoraPulse? AgoraPul…
    - 13 days ago, 29 Aug 14, 5:40am -
  • Website Maintenance: 5 SEO Maintenance Tips to Oil Up Your Engine
    I generally only go to the garage when my car doesn’t switch on or if there’s a noise that can’t be hidden with the radio. But that’s not how I treat my website! I like to oil my website engine well before it breaks down. How often do you do…
    - 15 days ago, 27 Aug 14, 5:55am -
  • Image Optimization: How to Optimize Images for Your Blog
    Google hates a slow website, and it loves fast ones. This is going to continue because more and more people now browse their content on mobile devices, where you typically have slower connection speeds. Are you monitoring the performance of your we…
    - 17 days ago, 25 Aug 14, 6:00am -
  • How to Make Simple Animations For Social Media
    Have you seen any blog posts recently with animation videos that play automatically? Did you notice that Twitter recently started supporting animated GIFs? These kinds of animations are a great way of capturing attention, and also an effective way…
    - 22 days ago, 20 Aug 14, 5:15am -
  • 7 Cool Tools for a Blog That Will Rapidly Increase Your Traffic
    Christy Moore is a popular Irish ballad singer who is well known for his amazing songs and lyrics.  One of his songs is called, ‘Don’t forget your shovel if you want to go to work’, and it’s very apt for this article! When you’re blogging…
    - 24 days ago, 18 Aug 14, 5:40am -

Socialnomics

Social Media Explorer

  • Is Fun Content Over-rated?
    So your friend would be Bender if he were in the Breakfast Club according to BuzzFeed. How about that? And people are clicking all over that stuff and sharing liberally. Someone somewhere is getting your feed’s attention and it wasn’t you. You kn…
    - 9 hours ago, 11 Sep 14, 5:00am -
  • Be More Awesome? Challenge Accepted!
    It’s going to be LEGEN…wait for it… I’ve been binge watching “How I Met Your Mother” lately (I’m only up to season 7, so no spoilers), and the more I spend quality time with Barney Stinson, love him or hate him, the more I feel he perso…
    - 1 day ago, 10 Sep 14, 5:00am -
  • How to make the perfect social media quiz
    Quizzes are the fastest growing form of content. On Interact alone, more than 3000 quizzes have been created in the last few months. Perhaps not surprisingly, the top 10% of those quizzes receive 90% of the traffic. In an attempt to figure out what d…
    - 2 days ago, 9 Sep 14, 5:00am -
  • If The Metric Isn’t Money, You Cannot Measure ROI
    Jason Falls explains that not all business objectives can be measured in terms of ROI. And that's ... okay.         CommentsEvery time I see a post about how difficult it is to measure ... by Bradley RobbThe other HUGE part that everyone mi…
    - 3 days ago, 8 Sep 14, 5:00am -
  • Experience vs. Exposure: When And Why Your Brand Should Try Skinnydipping
    Skinnydipping under the stars…if you haven’t tried it, clear your schedule tonight, grab some friends, and go experience it; if you have, take a moment to relish the memories. Swimming naked in the daytime is more about seeing and being seen, and…
    - 7 days ago, 4 Sep 14, 5:00am -
  • How to Advance the Customer Relationship
    Last week, I wrote a post about raising the bar on customer relationships and how owning an email address is not a relationship. That an email address is a data point and nowhere near “relationship” status. I’ve encouraged brands of all shapes…
    - 8 days ago, 3 Sep 14, 5:00am -
  • Are Marketing Awards Really Highlighting the Best Work?
    I’ve seen a variety of announcements lately from agencies who have recently won awards for everything from best agency to best creative. As happy as I am for all of the agencies and brands whose work is being celebrated, I started to wonder if thes…
    - 9 days ago, 2 Sep 14, 5:00am -
  • Raising the bar: Customer relationships
    The past few months I have been a little focused, some may say obsessed, with lowering the bar. From my post on creating less content to my ideas on having a point in your social media marketing. I’ve been talking about being more deliberate, I’v…
    - 13 days ago, 29 Aug 14, 5:00am -
  • Wait, Weight? Do Tell Me
    A few months ago, I checked back into my Vermont hotel room and accepted my fate: snowed in; no way out. I took some time that night to sit out on the hotel balcony, watching the snow continue to fall, staring out at the monochromatic landscape, and…
    - 14 days ago, 28 Aug 14, 5:00am -
  • And The Era Of Social Sales Begins
    David Meerman Scott's new book, The New Rules of Sales and Service, is bound to usher in a new era of social sales as his marketing and PR version did.         CommentsThe New Rules of Marketing and PR is a really a great guide for ... by I…
    - 15 days ago, 27 Aug 14, 5:00am -
  • How to Respond to Online Brand and Reputation Attacks
    Online brand and reputation attacks have become some of the easiest and most impactful mechanisms for individuals and companies to cause serious harm to businesses. These types of attacks can originate from a variety of sources, but most commonly the…
    - 16 days ago, 26 Aug 14, 5:00am -

Re/code

Copyblogger

  • Why You Must Not Ignore The Call to Adventure
    The following is an excerpt from Chris Guillebeau’s new book, The Happiness of Pursuit: Finding the Quest That Will Bring Purpose to Your Life. In ancient myths, most quests were ones of discovery or confrontation. A kingdom was under siege, so it…
    - 1 day ago, 10 Sep 14, 8:00am -
  • 5 Ways Listening to Community Data Can Expand Your Content Marketing Strategy
    When talking about content marketing, discussions often focus on decisions about topics, headlines, platforms, and distribution. But how much do you consider the data that supports these decisions? I’m not talking about demographics, like age, gend…
    - 2 days ago, 9 Sep 14, 8:00am -
  • Permission to Kick Ass: Granted
    What if you discovered that your own words and thoughts were wreaking havoc on your chances for success? They might be. What you say about what you do makes a difference. It makes a difference in your own mind. And it makes a big difference in how pe…
    - 3 days ago, 8 Sep 14, 8:00am -
  • The Key Element of 21st Century Persuasion
    Back in the 1950s, a bedridden man faced certain death from inoperable, terminal cancer. Tumors the size of oranges had invaded the man’s neck, groin, chest, and abdomen. The patient’s only hope was a new experimental cancer drug called Krebiozen…
    - 7 days ago, 4 Sep 14, 8:00am -
  • The Right Way to Think About Google
    You may have seen last week that Google abruptly — and almost offhandedly — announced it was terminating a key element of its future strategy for ranking content. The Authorship program, which would let Google rank content according to the author…
    - 8 days ago, 3 Sep 14, 8:00am -
  • The Marketer’s Guide to Using Quizzes to Reach and Engage Your Audience
    On July 5, 2014, a food blog called Food52 shared a quiz on Twitter titled, “Which cake are you?” The quiz was built to raise awareness for several new cake recipes on the site, and the results of the quiz showed each quiz taker’s “cake type,…
    - 9 days ago, 2 Sep 14, 8:00am -
  • A Quick Note About the History of Labor Day That You May Not Realize …
    The first Monday of September is upon us, which means that it is Labor Day in the United States (and Labour Day in Canada). Have you ever wondered why North America celebrates Labor Day in September, while many parts of the rest of the world celebrat…
    - 10 days ago, 1 Sep 14, 8:00am -
  • The 7 Things Writers Need to Make a Living
    If you’re a writer, you might have heard this most of your life. People don’t make a living writing. You should find something practical to do with your life. Smart, capable writers grimly pass around war stories on Facebook. Penny-a-word assignm…
    - 12 days ago, 30 Aug 14, 8:00am -
  • Two Important Announcements for Writers
    First, you may have seen yesterday the abrupt announcement that Google is, at least for the moment, discontinuing their Authorship functionality for search results and webmaster tools. For those in our Authority community, as well as those in our Cer…
    - 13 days ago, 29 Aug 14, 8:00am -
  • How to Earn $250 Per Hour As a Freelance Writer
    How sweet it would be to earn $250 per hour — as a writer, no less. Sounds like a crazy dream, right? It’s kind of like your dream to win America’s Got Talent with your nose whistling routine: Fun to think about, but it ain’t gonna happen. We…
    - 15 days ago, 27 Aug 14, 8:00am -

TopRank Blog

The Future Buzz

  • Who Actually Still Watches TV? The Old
    One trend that I continue to share is the decline (and IMO inevitable death) of cable TV and the dumb pipe overall. It is obsolete technology that lives on purely due to habitual behavior of some.Who Actually Still Watches TV? The Old is from The F…
    - 3 days ago, 8 Sep 14, 11:02am -
  • Six Measurement Practices PR Pros Can Borrow From Marketers
    Way before “PR” or “marketing” came to be, humans were doing something both disciplines hold (or claim to hold) dear: telling stories. So if telling stories is core to what we do, - and it is, as we tell our brands’ or clients’ stories to…
    - 22 days ago, 20 Aug 14, 1:53pm -
  • Today’s Chinese Customer: Living at the Speed of Light
    Confusion reigns around the question of engaging today’s Chinese consumer. The question holds lucrative promise for those who can answer it, as China’s Internet economy is rivaling America’s in terms of scope, and eclipsing the West’s in term…
    - 23 days ago, 19 Aug 14, 10:40am -
  • A New PR Resource For Search Visibility & Measurement
    In many ways, PR is still run the way it was in web 1.0: very very far behind the times. But we are making progress as more entrepreneurs and investors see PR as a wide-open opportunity – especially in terms of technological innovation.A New PR Res…
    - 43 days ago, 30 Jul 14, 3:49pm -
  • HBO Doesn’t Get It, (Still) Forces Cable TV On Users For Streaming
    I really, really want to pay for HBO's content. But I do not want cable TV. Or any 'dumb pipe.' I've written about this time and time again and having never paid for cable TV since moving out of my parent's house in early 2000s I'm not being force…
    - 44 days ago, 29 Jul 14, 11:57am -

Socialmouths

  • How to Incorporate Social Media Into Your Product Packaging
    Twitter. Facebook. Email. Spend any amount of time browsing the internet, and you’re destined to stumble over countless social advertising and marketing schemes. In fact, while some companies do still rely on direct mail to spread the word about th…
    - 1 day ago, 10 Sep 14, 10:26am -
  • After 1.5 Million Posts Analyzed, Here is the Perfect Facebook Post
    Do you know how to craft the perfect Facebook post? Being on the Facebook News Feed has become as hard as being on Google’s first page. The fierce competition and recent changes in the algorithm are turning this almost impossible, and what make…
    - 34 days ago, 8 Aug 14, 10:56am -
  • Newsjacking: How to Use Recent Events to Get Traction on Social Media
    Chances are, you’ve imbibed a tidbit or two about keeping your social efforts relevant to current events. Turning to the news for content ideas will keep you chock full of inspiration, and will also help you piggyback on search terms potential cust…
    - 36 days ago, 6 Aug 14, 10:32am -
  • 3 Reasons to Rethink Your Facebook Ad Bidding Strategy
    By now, you already know the basics of running ads on Facebook – impactful headlines, attention-grabbing images, and concise copies, delivered within an emotional framework. Of course, you should not forget the advanced Facebook targeting capabilit…
    - 42 days ago, 31 Jul 14, 10:32am -
  • 8 Tips to Take Advantage of The New Google My Business
    Google has been honing its small business products for years, a process that has just as often been confusing for small business owners as it has been helpful. Now that confusion should be drastically reduced with the release of Google My Business. U…
    - 44 days ago, 29 Jul 14, 10:48am -
  • Tips and Tricks to Make A Video Go Viral
    Many people want to know the big secret to make a video go viral, but the truth is, there is no magic trick. There is a clear formula and plenty of tips and tricks to make videos, gifs, Tumblr accounts, or pretty much anything go viral. Jonah Berge…
    - 50 days ago, 23 Jul 14, 11:23am -
  • 5 Things to Consider When Monitoring Your Brand on Twitter
    A couple of weeks ago we talked about ways to change what people say about your brand online, to continue in that line, this week we’ll discuss a few things you need to consider when monitoring your brand on Twitter, again in collaboration with Men…
    - 57 days ago, 16 Jul 14, 11:42am -
  • Video in Email? Here is What You Need to Know
    Video is becoming one of the most important content formats online for many reasons, it’s easier to consume for users, it offers many opportunities for great distribution, it allows your brand to be more human, it’s a great way to implement story…
    - 65 days ago, 8 Jul 14, 10:35am -
  • 9 Ways to Change What People Are Saying About You Online
    If you’re a SaaS startup like Mention, you probably receive a real mix of incoming messages that span the entire emotional spectrum — from absolute head over heals in love with your brand or product, to not so happy with a current bug. You may ev…
    - 71 days ago, 2 Jul 14, 10:03am -
  • How to Increase YouTube Engagement [Infographic]
    Many business that produce content as a marketing initiative are looking for alternatives to jump into different types of media and new channels of distribution to reach their potential customer. Vine, Instagram, even Tumblr. But even though some h…
    - 94 days ago, 9 Jun 14, 9:49am -

Top Dog Social Media

  • The State of Social Media Marketing: Fall 2014 Edition
    Having trouble keeping up with all of the recent changes to social media? There have been some big and important changes recently in social media that will be covered in this State of Social Media Marketing blog post. We’ve kept our eye on news tha…
    - 1 day ago, 10 Sep 14, 10:05am -
  • How To Find LinkedIn Groups With Targeted Prospects
    Do you use LinkedIn groups to find ideal prospects for your business? LinkedIn groups are one of my essential tools for driving leads. As you might have noticed, not all LinkedIn groups are created equally and it can be difficult to find the good one…
    - 8 days ago, 3 Sep 14, 2:02pm -
  • My Top 7 Worst Blogs & Why They Sucked
    Have you struggled with creating content that people both read and share? Content marketing isn’t always a walk in the park. In fact, it often results in quite a few failures before you really start to get the hang of creating content that resonate…
    - 15 days ago, 27 Aug 14, 1:42pm -
  • Cracking The LinkedIn Code: A Modern Social Selling Strategy
    Once you’ve dialed into the formula, social selling and LinkedIn go together like coffee and donuts. When used properly, there is an endless opportunity to generate more leads, prospects and clients. There are spoken and unspoken rules of best prac…
    - 23 days ago, 20 Aug 14, 12:00am -
  • 10 Reasons Why You Should Publish Content On LinkedIn
    The ability to publish long form posts on LinkedIn used to be a feature reserved for the elite of the network, aka LinkedIn Influencers. Those days are over and now anyone can use the LinkedIn publishing platform and there are an exciting amount of b…
    - 29 days ago, 13 Aug 14, 1:34pm -
  • 10 Experts Share How To Improve Facebook Organic Reach
    Have you noticed a drop in Facebook organic reach for your page posts? You’re not alone. We wrote about it when we spotted the first sign of the reachocalypse back in December 2013 and our site nearly blew up with traffic in the first 48 hours. App…
    - 36 days ago, 6 Aug 14, 8:19am -
  • The State of Social Media Marketing – August 2014 Edition
    Do you struggle to keep up with the latest social media changes? With the rapidly evolving world of social media, it’s easy to feel like your head is spinning just to keep track of all the new features that are always coming into the mix. LinkedIn…
    - 43 days ago, 30 Jul 14, 1:30pm -
  • 5 Easy Steps To Organize Your Prospects & Build Relationships Using LinkedIn’s Relationship Tab [Infographic]
    Have you ever wondered how many of your connections are clients, leads or potential prospects? Do you forget to send follow up emails to some of your prospects? Perhaps you regularly lose the notes that you have collected on your hottest leads? Or ha…
    - 50 days ago, 23 Jul 14, 12:54pm -
  • 19 LinkedIn Mistakes That Make Me Pull My Hair Out
    If you aren’t getting the results you are looking for, it’s highly possible you’re making one (or several) LinkedIn mistakes that are turning off potential clients. Turning people off doesn’t always have to provoke a dramatic response that in…
    - 57 days ago, 16 Jul 14, 12:37pm -
  • 5-Step Content Marketing Checklist
    Do you have a content marketing plan for your business? Would you like to create blog posts people get value from and will share? Blogging for business is so much more than writing an article and throwing it up on your website. It encompasses a lot o…
    - 64 days ago, 9 Jul 14, 10:25am -

Simply Measured

  • newHow The Travel Channel Wins by Catering Content to Google+, Instagram, and Beyond
    According to recent research, the average Travel Channel viewer: Takes four domestic vacations each year (one more than the average non-viewer). Spends approximately $2,625 on a typical domestic vacation or leisure trip (38% more than the average n…
    - 4 hours ago, 11 Sep 14, 9:20am -
  • 5 Ways to Use #Hashtags on Twitter
    Hashtags allow marketers to engage with users they otherwise wouldn’t be able to reach, build branded campaigns, and sleekly measure the results. You can use hashtags in a variety of ways. We’ve broken down the five key ways here, but for more in…
    - 1 day ago, 10 Sep 14, 11:33am -
  • How @Replies Factor into @TacoBell’s Social Strategy
    Keeping an audience engaged is as integral to a successful social media strategy as growing the size of your audience. Taco Bell is an expert at keeping its finger on the pulse of its audience. Excluding @replies, Taco Bell averaged almost 1,300 enga…
    - 2 days ago, 9 Sep 14, 12:19pm -
  • Twitter Testing “Buy” Button That Could Change Your Social Strategy
    Today, Twitter announced that they’re testing a new ecommerce feature with select partners, and it isn’t a stretch to say that it could change the way brands plan and use the network to drive sales. Twitter is testing a “Buy” button that wil…
    - 3 days ago, 8 Sep 14, 4:02pm -
  • Everything You Need to Know About Twitter Tailored Audiences
    Twitter first announced Tailored Audiences back in December 2013. Just one month later, they released two new types of Tailored Audiences, much to the delight of advertisers. In general, Tailored Audiences give users the power to define their own g…
    - 3 days ago, 8 Sep 14, 10:49am -
  • What Tim “The Tool Man” Taylor Taught Me About Social Media Measurement
    If you are a serious social marketer, you probably have several go-to tools in your reporting arsenal. But how do you know when to use one report over another? A good friend of mine always says that the only thing separating a professional from an am…
    - 3 days ago, 8 Sep 14, 8:17am -
  • How @Sportsbetcomau’s Controversial Social Strategy Captured the World Cup Conversation
    Not many things pair as well as sports and social media. The social web has made it possible for brand marketers, fans, and even players to interact in real time, share excitement, and – outside the States – even place a bet, all without leaving…
    - 7 days ago, 4 Sep 14, 12:35pm -
  • Winning Your Social Community: A Seattle Seahawks Case Study
    Over that past few years, the Seattle Seahawks have become famous for their very loud fans. These people have tipped off the Richter scale. Last season, on their marvelous march to a world championship, the social media team supporting the Seahawks f…
    - 7 days ago, 4 Sep 14, 7:52am -
  • Instagram’s #Hyperlapse Racks Up 119k Posts in First Week
    Last week, Instagram launched Hyperlapse, an app that creates movie-quality tracking shots and fast time-lapse videos. Since then, the masses have embraced the new feature in a big way. This is good news for Instagram, who is competing against a flu…
    - 9 days ago, 2 Sep 14, 7:12pm -
  • Why You Need to Start Measuring Instagram Performance Now
    Instagram, as a platform, is becoming more calculated in the way it interacts with brands. It’s only fitting that your brand does the same with Instagram. The photo sharing network announced last week that it will be rolling out basic analytics to…
    - 9 days ago, 2 Sep 14, 7:03pm -

SEO Buzz World

  • Learn To Drive Traffic with Old Content
    If you have a good content strategy you can drive more traffic. With good content and ways to manage it you can increase your readers. This can be done in many ways like increasing the content on blogs with long posts or writing new posts more often…
    - 12 hours ago, 11 Sep 14, 1:35am -
  • Ways to Turn Wikipedia Pages into Ebooks
    Today almost everyone is info-phobic and online knowledge seekers are increasing day-by-day. There are many online forums, web encyclopedias and many sites with vast variety of reading material that is attracting people at every second. One of these…
    - 14 hours ago, 11 Sep 14, 12:00am -
  • 9+ Ways to Refine Product Idea
    You do not have to have a brilliant mind for great ideas. They can come from anywhere. Sometimes you hit a jackpot just the moment you lose interest or your ideas can be arrived from lack of knowledge or just plain simplicity. After you have a defini…
    - 1 day ago, 10 Sep 14, 10:20am -
  • How to Convert Blog Post into PDF within a Minute
    What is the greatest desire of any of the bloggers? To have his blog visible to all; meaning an SEO friendly blog with increased traffic. With good content and design you can have your desire but what if you want more readers. The question is how to…
    - 1 day ago, 10 Sep 14, 10:16am -
  • Ultimate Safe Link Building Tips
    We cannot deny the need of links whatever restrictions are there to keep them in check. But still people are trying to build links that are as per the guidelines designed by the ‘monitors’. Core Reasons For Quality Link Building Backlink Tactics…
    - 2 days ago, 10 Sep 14, 12:20am -
  • Building Safe Links; What You Should Consider?
    Most of the time people do not give much thought of having a quality based links and the quantity keeps on increasing. As the somewhat damage begin to increase, the requirement for quality links also increased. Including Link Building Effectively int…
    - 2 days ago, 10 Sep 14, 12:11am -
  • Ways of Getting 100,000+ Blog Visitors in 1 Week
    Blogging is the most popular and commonly used way to promote your content. Both writers and readers are addicted to this mean in order to share a widely spanned variety of material. Attract New Visitors to Your Blog via Print Marketing Increase Your…
    - 2 days ago, 9 Sep 14, 1:29pm -

Marketing Land

Daily Blog Tips

  • newSearch Ranking Factors for 2014
    If you want your site to rank high on Google, you better keep an eye on the factors that influence the rankings, right? And mind you that you better keep an eye on those regularly, as they might change considerably over the years.Wanna learn how to m…
    - 7 hours ago, 11 Sep 14, 6:36am -
  • 10 Signs You Should Invest in a Blog Writing Service
    You've heard it a thousand times over - content is king. Diligently you tap away at the keyboard, always aiming to write engaging content that will have your readers coming back for more. You know the importance of delivering quality information cons…
    - 3 days ago, 8 Sep 14, 11:00pm -
  • Are You an Oldschool Blogger/Webmaster? Take The Quiz
    Recently I was thinking about how much the blogging and Internet marketing scene has changed over the past years. Most of the services and tools I used eight years ago are gone. Some websites that were huge are now struggling to stay alive. So on and…
    - 7 days ago, 4 Sep 14, 9:57am -
  • How to Build and Sell an Online Business
    It’s the dream of every online entrepreneur. But it seems to evade most. Stuck between one idea and the next big thing, most online entrepreneurs struggle to see any of their websites really create traction and substantial financial return.Wanna le…
    - 10 days ago, 1 Sep 14, 11:07pm -
  • How to Generate Blog Content
    So, is it better to write content for people or write content for search engines? I trust you know the correct answer to this question. However, writing content for search engines and writing content for people doesn’t have to be mutually exclusive…
    - 10 days ago, 1 Sep 14, 6:55am -