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Sprout Insights

  • Start the Season Off Right With These Holiday Marketing Tips
    Consumers might not be ready for aisles of festive wintery decorations inside of their favorite stores, but believe it or not, the holiday shopping season is almost here. So while you’re putting some finishing touches on…The post Start the Seas…
    - 21 hours ago, 31 Oct 14, 11:42am -
  • Social Media & Community Managers: What’s the Difference?
    Social media is quickly becoming one of the most important channels businesses can use to interact with their customers. Similar to every other form of communication out there, it is important to arm your business with a smart, nimble…The post…
    - 2 days ago, 30 Oct 14, 11:23am -
  • 3 Utilities Getting Creative With Social Customer Engagement
    Utilities: everyone needs them, but few people think about those businesses outside of sending in their monthly bills. Social media has helped change that situation, giving these infrastructural companies a public voice that is improving…The post…
    - 3 days ago, 29 Oct 14, 1:23pm -
  • What You Need to Know About Snapchat’s Disappearing Ads
    Is it any surprise that Snapchat now supports ads? It was only a matter of time really. The time-sensitive, image-based social app is a hit among consumers, and even marketers have found creative ways to…The post What You Need to Know About Snapch…
    - 4 days ago, 28 Oct 14, 11:25am -
  • Get Inspired: How 3 Tech Brands Approach Content Marketing
    Over the past few years, the way people consume information and communicate has changed tremendously. Fueled by the adoption of social media, this transformation in consumer behavior has forced marketing strategies to evolve across industries.…The…
    - 5 days ago, 27 Oct 14, 12:54pm -
  • 40 Incredible Websites Powered By WordPress
    Over the years, WordPress has grown from a basic blogging tool to an exceptional content management system. Today, more than 74.6 million sites are using WordPress, including some of the world’s biggest brands. Flexible and easy…The post 40 Inc…
    - 8 days ago, 24 Oct 14, 11:47am -
  • 4 Ways Educators Can Take Social to School
    The latest Sprout Social Index revealed that the field of education ranked fourth for highest volume of inbound engagement. Despite that large number of social messages, education was No. 11 in terms of responsiveness. What’s keeping…The post 4…
    - 9 days ago, 23 Oct 14, 1:19pm -
  • Do You Need a Separate Business Social Account?
    As social media becomes increasingly popular for both work and play, many employees run into a conundrum: do they need separate social accounts for their professional and personal lives? With some networks, the answer is fairly clear-cut.…The po…
    - 10 days ago, 22 Oct 14, 4:01pm -
  • 6 YouTube Alternatives and Video Hosts
    For most people, the word “video” immediately conjures up the name YouTube. The more artistically inclined might also think about Vimeo, another top video service. Each of these two services has a lot to offer…The post 6 YouTube Alternatives a…
    - 11 days ago, 21 Oct 14, 9:54am -
  • Engage Fans and Followers With Google+ Polls
    One of the quickest and easiest ways to engage fans is with a question. Whether you’re soliciting feedback on Facebook or initiating a conversation on Twitter, questions can spark interactions across social platforms and strategies. But…The pos…
    - 12 days ago, 20 Oct 14, 11:31am -

Convergent1

  • What Is SSL And How It Affects Your Website’s SEO
    Everyone appreciates a secure website, especially Google. Does your website need SSL?The post What Is SSL And How It Affects Your Website’s SEO appeared first on Convergent1.
    - 4 days ago, 28 Oct 14, 9:00am -
  • A New Platform Will Change Web Design Sharing Forever
    The world of web design is changing in a big way, spurred forward by a new platform being offered by Froont, an innovative young company that is striving to take information sharing to the next level. On the whole, the Internet has revolutionized the…
    - 11 days ago, 21 Oct 14, 9:00am -
  • 5 Basics Steps in Hiring An Advertising Agency
    Advertising agencies offer a wide variety of services that are tailored to meet their client’s needs and expectations. It is important to keep in mind that agencies range from small, startup businesses to corporate franchises that have huge departm…
    - 17 days ago, 15 Oct 14, 12:00pm -
  • Salesforce’s New Service 1 Portal Provides An Interactive Customer Experience
    When it comes to the best platform for customer relationship management, few applications can hold a candle to Salesforce. Now, the company has rolled out a newer, more intuitive and innovative feature—Sales Cloud 1—that promises to radically cha…
    - 18 days ago, 14 Oct 14, 9:00am -
  • 7 Tips For B2B Email Marketing
    We’ve all, at some point in time, received emails that just don’t look worth the time to read.  Here are seven tips to make sure your next B2B email marketing campaign doesn’t end up the junk folder. Keep the Design Simple When an advertisi…
    - 24 days ago, 8 Oct 14, 9:00am -
  • Social Media Marketing And The Bendy IPhone 6
    According to Apple’s social media marketing, the iPhone 6 and iPhone 6 Plus are not to be missed, but buyers have found a reason for concern: the rather flexible phone may be more vulnerable to breaking. Early videos of the phone being bent caught…
    - 25 days ago, 7 Oct 14, 9:00am -
  • Your Company’s Online Reputation
    With current marketing trends, it is a challenge to consider all the facets of your business both on and offline. Many products that can be marketed today may utilize an online social media to target particular demographics, possible with the advance…
    - 31 days ago, 1 Oct 14, 9:00am -
  • Three Reasons Why Having A Business Logo Is Imperative To Success
    Logos are not just something for large, multinational companies. In fact, every single business, regardless of size, industry type or geographical location, should have its own personal logo. Following are some of the most important benefits of havin…
    - 36 days ago, 26 Sep 14, 9:00am -
  • The Importance of Search Engine Optimization
    As most companies know, drawing customers to their websites is essential to the success of their business. Approximately 90 percent of those who shop online for goods or services locate websites through search engines. This means that search engine o…
    - 54 days ago, 8 Sep 14, 10:00am -
  • 5 Qualities Of A Successful Advertising Agency
    There are many firms in the market, which makes it somewhat challenging for business owners to choose the right advertising agency. Fortunately, there are traits that all successful advertisers have. By simply watching out for these qualities when se…
    - 93 days ago, 31 Jul 14, 10:15am -

Social Media Today

  • newA Guide to Social Media Success for Small Businesses
    Small business owners have about a zillion things to do each day – and social media is not usually at the top of the priority list. However, the smart, effective use of social media is essential to building a business’s brand, connecting with pot…
    - 5 hours ago, 1 Nov 14, 4:00am -
  • new3 Bad Content Moderation Rules That Actually Work
    Before trying out a business process, brands familiarize themselves with the best practices and no-no’s of the task to make certain that it would be executed seamlessly. It’s essential to get the most out of a service by sticking with the time-te…
    - 5 hours ago, 1 Nov 14, 4:00am -
  • newTry Breaking the Rules to Increase Twitter Engagement
    There is a lot of information to be found that claims to provide the perfect blueprint for an engaging and highly effective Tweet. In reality, though, is it really possible to keep churning out Tweets of exactly 100 characters, utilising precisely tw…
    - 5 hours ago, 1 Nov 14, 4:00am -
  • 5 Easy Steps for Creating an Effective LinkedIn Campaign
    A major challenge many small business-to-business (B2B) companies face is a tight marketing budget. As a result, small B2B companies must gain a positive return from their paid advertising campaigns because they can’t afford wasting resources. One…
    - 24 hours ago, 31 Oct 14, 9:00am -
  • 10 Things You Most Likely Didn't Know About Social Media
    If you consider yourself a know-it-all social media guru, you're in for a surprise. Following the rapid evolution of social media analytics tools, industry experts are able to extract lots of new and increasingly detailed information that helps marke…
    - 1 day ago, 31 Oct 14, 8:00am -
  • The Three Reasons the Collaborative Economy Is Happening
    Your customers are making their own goods in the Maker Movement and sharing their resources – rather than buying them from you!  We’ve conducted research in a pragmatic method via interviews and more to find out why.  Consumers don’t need…
    - 1 day ago, 31 Oct 14, 8:00am -
  • The Key to Social Media Marketing Strategy: Big Data?
    Data retention is becoming an integral part of corporate success. It is estimated that the data storage needs of mid-sized companies will increase at a rate of about 35 percent per year. It will fall on the heads of IT departments to keep up with gro…
    - 1 day ago, 31 Oct 14, 7:00am -
  • 19 LinkedIn Ninja Tricks Experts Haven't Taught You Yet
    Have you ever wondered if you’re missing some of the functions on LinkedIn that may help you with your business? It’s hard to keep up with all of the changes and functionality on social media sites. It’s something that my team and I do daily t…
    - 1 day ago, 31 Oct 14, 7:00am -
  • How to Master Real-Time Engagement
    Concentrating on real-time marketing is a great start to guiding your overall marketing strategy. Start by creating and refining content based on the types of conversations and events that enhance your brand. It’s not simply about current events, b…
    - 1 day ago, 31 Oct 14, 6:00am -
  • 8 Brilliant Facebook Marketing Tactics to Use Right Now
    Facebook makes a lot of changes and that can be really frustrating for marketers, especially those of us who do it all ourselves, right? Part of my job is to keep you up-to-date on changes and tactics that will help you successfully navigate your soc…
    - 1 day ago, 31 Oct 14, 6:00am -
  • Trending This Week: News Stories on Social Media
    Halloween is here, and it’s almost November. Tim Cook took a stand acknowledging his sexuality, and let’s face it, 2014 is almost over. It’s been a crazy busy news week, and at Brandwatch we analyzed data on a few of these top stories to see wh…
    - 1 day ago, 31 Oct 14, 5:00am -
  • Twitter's New Mega-Partnership Has Interesting Implications
    Yesterday, Twitter announced a landmark partnership with IBM as it seeks to turn its unprecedented flow of real-time consumer data into business intelligence. This is a deal that had been “years in the making.”There were three primary benefits as…
    - 1 day ago, 31 Oct 14, 5:00am -
  • Power of a Smile: 10 Tips to Smile Virtually – Delta Airlines Case Study
    The power of a smile can be life changing. Have you ever had one of those moments where a smile on someone’s face simply brightened your day? Where an unexpected simple smile reminded you there are still good people in this world?A smile can warm a…
    - 1 day ago, 31 Oct 14, 4:00am -
  • Leverage Web Analytics to Determine Lead Generation Goals
    How many monthly leads does your business need to generate to achieve monthly revenue goals? I highly encourage you to attempt to answer the question above.  If you don’t have an exact numerical value as to the number of leads that need to be gen…
    - 1 day ago, 31 Oct 14, 4:00am -
  • Facebook: More Populated Than China
    Ad Revenue Soars To Scary-High LevelsFacebook is taking over the world.Although I've used this as a cheap joke in the past, the level of hyperbole associated with the phrase is decreasing by the day. For example, the site just made some new figures…
    - 1 day ago, 31 Oct 14, 4:00am -
  • 6 Reasons Your Social Media Strategy Needs Video
    Move over guest blog; the future of online marketing is all about video. And while the trend toward increased video consumption was a predictable shift, the relatively low costs of production and distribution are surprising. Affordable camera technol…
    - 1 day ago, 31 Oct 14, 3:00am -
  • Why Tumblr's Sponsored Video Posts May Save Yahoo
    It is hardly a secret that Yahoo’s $1B purchase of Tumblr was met with reservation and skeptic by shareholders, analysts and the general public.  At first, the acquisition felt like Marissa Mayer’s “me too” moment as Google and other competi…
    - 1 day ago, 31 Oct 14, 3:00am -
  • Spooking Halloween Social Media Data
    This Halloween I decided to trick or treat social media data for some lighter side story leads.  In the spirit of full disclaimer, not to be a curmudgeon, I won’t be garbed as a groping zombie (I ride the NYC subways!), but my Boston Terrier Woogi…
    - 1 day ago, 31 Oct 14, 3:00am -
  • How to Use Twitter Search for a 360 Degree View of Your Brand
    The way most businesses manage their Twitter communications, usually comes down to three things: posting, monitoring and browsing. The posting of updates and tweets, sometimes through a scheduling tool such as Buffer and the browsing that takes place…
    - 1 day ago, 31 Oct 14, 3:00am -
  • "Start Small, Measure and Grow": Getting Started with Employee Advocacy #SMTLive
    Our webinar sponsored by Social Chorus on October 28 featured Laura Lee, Social Media & Corporate Communications Manager at Nestle Purina; Liz Brown Bullock, founder of the Social Arts and Sciences Institute and former Director of Social Media and C…
    - 1 day ago, 31 Oct 14, 3:00am -

SocialTimes

  • Social Media Jobs: Culinary Institute of America, Desert Publications, MME
    This week, the Culinary Institute of America is hiring a social media manager, while Desert Publications needs a digital media specialist. MME is seeking an account executive for ads, PR and social media, and Salon Media Group is on the hunt for an…
    - 14 hours ago, 31 Oct 14, 6:55pm -
  • Can an Ex-Googler’s New Startup Get Rid of the Trolls?
    In a recent survey, Pew Research found that 40 percent of U.S. adults have experienced online harassment in some form. While men were more likely to be called offensive names, women were more likely to be stalked and sexually harassed online. A new…
    - 16 hours ago, 31 Oct 14, 4:58pm -
  • FTC Goes After AT&T for Unlimited Data ‘Bait and Switch’
    Data throttling is a fairly common practice in the mobile Internet market. Despite the claims of ‘unlimited’ data, most companies provide data at the highest speeds, and then speed is reduced once a certain amount of data is used. A case brought…
    - 16 hours ago, 31 Oct 14, 4:25pm -
  • Halloween 2014: Social Media’s Favorite Treats
    Happy Halloween! While Americans were busy spending over $2 billion on candy to stock up for trick-or-treaters, Engagor has been looking at which treats were most popular on social media. The verdict: M&Ms.During the month of October, the social me…
    - 17 hours ago, 31 Oct 14, 3:20pm -
  • Alien Blue Usage Spikes After Reddit Acquisition
    Reddit has been somewhat of a sleeper in the social media market. Growth has been consistent but not spectacular, the community has been engaged but hasn’t generated a great deal of revenue, and Reddit has been a social network without an app. How…
    - 18 hours ago, 31 Oct 14, 2:35pm -
  • Facebook Accounts for Nearly 60% of Social Logins [Infographic]
    Gigya, a provider of social identity management tools, released it’s Q3 2014 social logins report this week and the results weren’t all that surprising. Facebook is still dominating social logins, Yahoo is still declining and Google actually drop…
    - 19 hours ago, 31 Oct 14, 1:19pm -
  • Friday Morning Laughs: Radcliffe Raps, Reporter Forgets About Mic
    Happy Halloween! How cool is it that it FINALLY lands on a Friday? We’ve got a variety today, a mix of spooky and funny. Well, more funny and cute, really. Hope you enjoy and don’t get into too much mischief tonight.Wedding Fireball CamWho does…
    - 22 hours ago, 31 Oct 14, 11:06am -
  • Social Media Newsfeed: Twitter Exec Changes | Halloween Campaigns
     Click here to receive the Morning Social Media Newsfeed via email.More Trouble at Twitter as Two Key Execs Quit (AllTwitter)Engineering vice president Jeremy Gordon and analytics data manager Adam Kinney are both leaving Twitter. These are the la…
    - 1 day ago, 31 Oct 14, 7:00am -
  • Facebook Drives 25% of All Social Referral Traffic Online
    Shareaholic released its Q3 2014 social traffic report this week, demonstrating the staying power of Facebook and how much Pinterest is gaining on the industry leader. Indeed, Facebook delivered 25 percent of all social referral traffic across the…
    - 2 days ago, 30 Oct 14, 2:35pm -
  • YouNow Offers Amateur Creators the Potential of a $50,000 Per Year
    There are plenty of video-based social networking solutions these days. Vine for super short content, YouTube for wide distribution and Twitch for livestreaming. Now there’s another service, YouNow, which provides livestreaming from smartphones, a…
    - 2 days ago, 30 Oct 14, 1:20pm -

The Next Web

  • Virgin Galactic’s Spaceship Two has crashed during a test flight [Updated]
    Spaceflight company Virgin Galactic has lost its Spaceship Two in a crash during a test flight over the Mojave Desert in California. Here’s the statement from the firm: Virgin Galactic’s partner Scaled Composites conducted a powered test flight o…
    - 19 hours ago, 31 Oct 14, 1:54pm -
  • 10 of the best Android apps from October
    From maps to micro-investments, we covered a lot of ground with new Android apps in October. Here we present you with our selection of some of the best newcomers from the past month. HERE Maps Nokia’s HERE maps is one of the four major global onlin…
    - 20 hours ago, 31 Oct 14, 1:00pm -
  • Google Play Movies & TV arrives on Roku
    Good news for Roku users – the Google Play Movies & TV app has landed on its streaming devices and dongles in the US, UK, Ireland and Canada. Google Play Movies & TV is Google’s on-demand streaming service, delivering the latest movies and TV sho…
    - 20 hours ago, 31 Oct 14, 12:50pm -
  • (Re-)activate push notifications for The Next Web via Safari
    A few months ago we added Safari push notifications for OS X to our site. Since then about 500 new people activate the feature, per day! More than 35,000 people receive notifications every day now. That’s amazing but also easy to understand, as th…
    - 21 hours ago, 31 Oct 14, 12:05pm -
  • Common email mistakes that’ll haunt most professionals
    Denise Chan is the US Inbound Marketing Associate for Mailjet, an email service provider with more than four years of experience and 25,000 clients across 158 countries. Navigating your email campaigns into your customer’s inbox can be a scary pro…
    - 21 hours ago, 31 Oct 14, 11:46am -

Search Engine Land

  • Google Enables Multiple AdWords Account Logins
    Hear that? That is the communal sigh of relief echoing throughout the paid search world. The days of having several browsers open in order to manage multiple AdWords accounts simultaneously are finally over. Google announced a new workflow that allow…
    - 1 day ago, 31 Oct 14, 8:31am -
  • Recharge Your Remarketing With 5 Tips For Q4
    Columnist Eric Couch discusses his love of remarketing, complete with tips to improve your own performance this holiday season.The post Recharge Your Remarketing With 5 Tips For Q4 appeared first on Search Engine Land.Please visit Search Engine L…
    - 1 day ago, 31 Oct 14, 8:24am -
  • Halloween Google Logos: Doodle Team Scares Up Six Different Designs For Today’s Homepage
    Today’s Google homepage is ready for Halloween, dressed up with six different GIFs to mark the holiday. Also known as All Hallows Eve and All Saints Eve, Halloween has been around throughout the ages, with its beginnings often credited to the Celts…
    - 1 day ago, 31 Oct 14, 7:02am -
  • SearchCap: Duane Forrester No Longer With Bing, Animated GIFs In Bing Images & Paid Search Roundup
    Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: The Economic Impact of SEO Media Services- November 6 Webcast Using an outside expert resource for global SEO and…
    - 2 days ago, 30 Oct 14, 3:58pm -
  • The Economic Impact Of SEO Media Services- November 6 Webcast
    Using an outside expert resource for global SEO and earned media services can make your search marketing campaigns a valuable investment. But how do you justify the cost to your management? In this live webcast, Forrester Research’s Dean Davison an…
    - 2 days ago, 30 Oct 14, 2:15pm -

Matt Cutts

English Google Webmaster Central office-hours hangout
English Google Webmaster Central office-hours hangoutJoin us for a *Google Webmaster Central office hours hangout* :) Add your questions to this event page, this session is open to anything webmaster related like crawling, indexing, mobile sites,…
- 21 hours ago, 31 Oct 14, 11:59am -
English/Hindi Google Webmaster Central office-hours hangout
English/Hindi Google Webmaster Central office-hours hangoutAll Indian Webmasters are invited to join us for a Webmaster Central hangout at 11:30 AM tomorrow :) Add your questions to this event page, this session is open to anything webmaster rela…
- 23 hours ago, 31 Oct 14, 9:14am -
English Google Webmaster Central office-hours hangout
English Google Webmaster Central office-hours hangoutJoin us for a *Google Webmaster Central office hours hangout* :) Add your questions to this event page, this session is open to anything webmaster related like crawling, indexing, mobile sites,…
- 1 day ago, 31 Oct 14, 6:46am -
Bring your local business online #4: Basic implementation and best practices
Bring your local business online #4: Basic implementation and best practicesVideo #4 in a series to help build an online presence for your local business. We'll cover the fundamentals and best practices as you take your business from...From:Goo…
- 1 day ago, 31 Oct 14, 4:55am -
English Google Webmaster Central office-hours hangout
English Google Webmaster Central office-hours hangoutJoin us for a *Google Webmaster Central office hours hangout* :) Add your questions to this event page, this session is open to anything webmaster related like crawling, indexing, mobile sites,…
- 2 days ago, 30 Oct 14, 8:16pm -
Bring your local business online #2: Determine your business’ value-add and online goal
Bring your local business online #2: Determine your business’ value-add and online goalVideo #2 in a series to help build an online presence for your local business. With the example of Scott, the realtor, you'll learn about the marketing funne…
- 2 days ago, 30 Oct 14, 2:36pm -

Gary Vaynerchuk

#AskGaryVee Episode 37: Twitter Auto-Replies, Marketing Gurus, and Happiness
#AskGaryVee Episode 37: Twitter Auto-Replies, Marketing Gurus, and HappinessQOTD: No question for this one! I need more banter!! I'm looking at you, VaynerNation ;) #TIMESTAMPS 00:29 - Take us back to the day when you said yes to @JeromeJarre. Wh…
- 2 hours ago, 1 Nov 14, 6:21am -
#AskGaryVee Episode 32: Is Twitter Really Overvalued?
#AskGaryVee Episode 32: Is Twitter Really Overvalued?TIMESTAMPS 2:15 - Do you think it's possible to hustle like you do anywhere outside the USA? 3:28 - What are your thoughts on people who say things like Twi...From:Gary VaynerchukViews:1733…
- 10 hours ago, 31 Oct 14, 10:48pm -
#AskGaryVee Episode 34: How to Build a Personal Brand from Nothing
#AskGaryVee Episode 34: How to Build a Personal Brand from NothingQOTD: Are you a Vayniac or part of the VaynerNation? What's the difference? #TIMESTAMPS 00:35 - Can I add curated content to my own content? if yes, what's ...From:Gary Vaynerchu…
- 21 hours ago, 31 Oct 14, 11:31am -
#AskGaryVee Episode 35: Email Marketing in Today's World
#AskGaryVee Episode 35: Email Marketing in Today's WorldQOTD: What do you think of GaryVaynerchuk.com? Questions, comments, concerns? What's your $.02? #TIMESTAMPS 01:02 - As an email marketer, I say email is not...From:Gary VaynerchukViews:1…
- 21 hours ago, 31 Oct 14, 11:16am -
#AskGaryVee Episode 29: Shifting Ad Budgets to Digital Video
#AskGaryVee Episode 29: Shifting Ad Budgets to Digital VideoQOTD: What do you think of the 3-question episode vs. the 5-question? Let me know! #TIMESTAMPS 01:02 - What do you think about recent Omnicom advice to move...From:Gary VaynerchukView…
- 23 hours ago, 31 Oct 14, 9:53am -
#AskGaryVee Episode 30: How to Pick a Name for Your Business
#AskGaryVee Episode 30: How to Pick a Name for Your BusinessQOTD: What's your favorite thing about San Francisco? 00:36 What is your opinion on listicle sites and posts? 02:57 In the age of social media, twitter, vin...From:Gary VaynerchukView…
- 23 hours ago, 31 Oct 14, 9:43am -

AllFacebook

  • WORLD SERIES: San Francisco Giants Were Champions of Facebook Buzz, Too
    The San Francisco Giants won a thrilling seven-game 2014 World Series over the Kansas City Royals, but the club’s margin of victory wasn’t that narrow when it came to social media buzz during Major League Baseball’s postseason, according to…
    - 14 hours ago, 31 Oct 14, 6:55pm -
  • INFOGRAPHIC: Facebook Rules 3Q Social Logins
    Facebook maintained its social login dominance in the third quarter of 2014, accounting for 58 percent of overall social logins and 62 percent of those originating from mobile devices, according to the latest research from Gigya, a Facebook Preferre…
    - 15 hours ago, 31 Oct 14, 5:43pm -
  • Social Media Jobs: MyFitnessPal, Salon Media Group, Topps Digital
    This week, MyFitnessPal is hiring an email and engagement marketing coordinator, while Salon Media Group is seeking an assistant social media editor. Topps Digital needs an app producer for Star Wars, and Michelson on Medicine is on the hunt for a p…
    - 16 hours ago, 31 Oct 14, 4:29pm -
  • HALLOWEEN: Brands Scare Up Instagram Posts
    Brands took to Instagram with Halloween-related posts, and the Facebook-owned photo- and video-sharing network highlighted examples from Target, Ford Motor, JetBlue Airways, Oreo, Starbucks, Disneyland and Asos in a post on the Instagram for Busi…
    - 17 hours ago, 31 Oct 14, 4:06pm -
  • HALLOWEEN: M&M’s Dominates Other Candy Brands in Facebook Mentions
    If you want to give out the most popular candy on Facebook and other social networks to trick-or-treaters for Halloween Friday, invest in some M&M’s, as it was the top candy brand among the nine major ones monitored by social marketing and analyti…
    - 18 hours ago, 31 Oct 14, 2:53pm -
  • Four Ways for Pages to Prepare for Facebook’s Nov. 5 Like-Gate Ban
    By now, you’ve surely heard about the Facebook like-gate ban that will go into effect Nov. 5. (more…)New Career Opportunities Daily: The best jobs in media.
    - 20 hours ago, 31 Oct 14, 12:49pm -
  • Facebook Tests Onion URL for Tor Users
    Facebook is experimenting with ways for security-conscious users to access the social network via Tor, and Alec Muffett, a software engineer for security infrastructure in the company’s London office, described the process in a note on the Protect…
    - 21 hours ago, 31 Oct 14, 11:57am -
  • How Facebook Sped Up News Feed on iOS
    News Feed is the starting point for most Facebook users’ journeys through the social network, but it began slowing down on the flagship iOS application due to steps that were taken to speed up other components of the app. iOS developer Adam Ernst…
    - 22 hours ago, 31 Oct 14, 11:07am -
  • Got a Question for Mark Zuckerberg?
    Friday is question-and-answer day at Facebook’s headquarters in Menlo Park, Calif., as co-founder and CEO Mark Zuckerberg hosts a weekly Q&A where employees can ask him questions on any topic. Zuckerberg announced in a Facebook post that since al…
    - 22 hours ago, 31 Oct 14, 10:29am -
  • Facebook Releases Updated Graph API

    - 1 day ago, 30 Oct 14, 8:41pm -

AllTwitter

  • Black Panther Dominates Social Media Buzz Amongst New Marvel Superhero Movies
    Earlier this week Marvel rocked the social media world with the announcement of no less than nine new superhero movies as part of their Marvel Cinematic Universe canon, including Captain America: Civil War, Doctor Strange, Guardians of the Galaxy 2,…
    - 16 hours ago, 31 Oct 14, 5:00pm -
  • Social Media Jobs: United Nations Foundation, Lionbridge, WellPoint
    This week, the United Nations Foundation is hiring a senior producer for digital and social media, while Lionbridge needs a social media internet assessor. WellPoint is seeking an online social media manager, and Manifest New York is on the hunt for…
    - 18 hours ago, 31 Oct 14, 2:50pm -
  • 40% of Twitter Profiles Use an Adblocker
    New platform Ello is generating interest with the promise of advertising-free social networking, positioning itself as the “anti-Facebook” within the space.Of course, it’s not just Facebook that shows ads to social media users; Twitter does,…
    - 19 hours ago, 31 Oct 14, 2:00pm -
  • How to Increase Engagement on Twitter [INFOGRAPHIC]
    Did you know that tweets with hashtags receive twice as much engagement as those without? (more…)New Career Opportunities Daily: The best jobs in media.
    - 22 hours ago, 31 Oct 14, 11:00am -
  • Twitter Demotes Product Chief (After Just 6 Months on the Job)
    Twitter is replacing its head of product, Daniel Graf, just six months after his highly publicised move from Google. (more…)New Career Opportunities Daily: The best jobs in media.
    - 1 day ago, 31 Oct 14, 8:00am -

Quick Sprout

  • How to Create Content That Drives Lots of Organic Traffic
    Have you ever wondered why some types of content generate lots of search traffic and others don't? I too was wondering about that, so I started to look for patterns and analyze competing blogs. What I found was interesting - so interesting that I de…
    - 23 hours ago, 31 Oct 14, 10:00am -
  • The Ultimate Content Marketing Checklist: 40 Questions to Ask Yourself before Publishing Your Next Blog Post
    The beautiful part about content marketing is that it can bring you thousands of social shares, new email subscribers, and tons of comments, but only if your blog posts are masterpieces and you do content marketing right. But content marketing has s…
    - 3 days ago, 29 Oct 14, 10:00am -
  • Do Comments Actually Increase Your Search Traffic? A Data-Driven Answer
    Theoretically, the more content you have on each page, the more keywords you rank for, which should increase your overall traffic. That should mean the more comments you have on each of your blog posts, the more search traffic you should receive, rig…
    - 5 days ago, 27 Oct 14, 10:00am -
  • How to Get Your First 1,000 Blog Readers
    Do you know what the hardest part about blogging is? It isn’t writing content or growing your traffic. So, what is it? The hardest part about blogging is getting that initial traction… Sure, you can get your first 100 readers by hitting up your f…
    - 8 days ago, 24 Oct 14, 10:00am -
  • What Spending $57,000 on Instagram Taught Me
    Update: I've already modified my profile by removing most of the images. Once the last contest is over, I will be removing the rest of the images that don't suit my brand. I've also made a large donation to a women's empowerment organization. Over th…
    - 10 days ago, 22 Oct 14, 10:00am -
  • How to Build the One Thing You Can’t Blog Successfully Without
    Have you noticed that I do a great job at connecting with you? So much so that it feels like you actually know me? It didn’t happen by accident. When I started Quick Sprout, my goal was to build such a strong bond with you that you would listen to…
    - 12 days ago, 20 Oct 14, 10:00am -
  • How to Get Your First 100 Twitter Followers
    You already know that if you follow people on Twitter, a portion of those users will follow you back. But is that really the best way to get your first 100 Twitter followers? It actually isn’t! From running contests and writing guest posts to reach…
    - 15 days ago, 17 Oct 14, 10:00am -
  • 10 Ways to Improve Your Content Marketing
    Looking for ways to improve your content marketing?  Are you wondering what resources you should be reading to boost your content marketing efforts? I’ve compiled a list of 10 articles you should read that will not only teach you how to improve yo…
    - 17 days ago, 15 Oct 14, 10:00am -
  • 7 Obsolete Social Media Tactics You’re Wasting Your Time On
    You already know social media marketing is a channel that can drive traffic and sales, but the question is: are you actually seeing an increase in traffic or sales? Chances are you are not. Why? Because you are using obsolete tactics that aren’t ef…
    - 19 days ago, 13 Oct 14, 10:00am -
  • The Anatomy of an Optimal Marketing Email
    Did you know 66% of all consumers over the age of 15 made a purchase because of an email? If that doesn’t convince you to use email marketing, just look at Quick Sprout. Over the last 30 days, I received 103,592 visitors through email marketing. S…
    - 22 days ago, 10 Oct 14, 10:00am -
  • 10 Reasons Why Your List Post Sucks
    Have you noticed that everyone is leveraging list posts? Why? Because after infographics, list posts get the most social shares. They are so popular that there are blogs devoted to list posts exclusively. The sad reality is writing a list post doesn…
    - 24 days ago, 8 Oct 14, 10:00am -
  • The Content Marketer’s Toolkit: 35 Tools You Can’t Blog Without
    Don’t you wish there was an easier way to blog? From coming up with ideas to writing and promoting, there is a lot that goes into content marketing. So, how can you facilitate the whole process? You can use a number of tools that can help you gener…
    - 26 days ago, 6 Oct 14, 10:00am -
  • 7 Popular Content Marketing Myths You Need to Stop Following
    As content marketing gets more popular, people are coming up with their own notions of what everyone should be doing. A lot of these notions are myths, and if you keep following them, you will hurt your traffic. What are the 7 myths you should be a…
    - 29 days ago, 3 Oct 14, 10:00am -
  • Who Is More Active on Social Media? Men or Women?
    Have you ever wondered who uses social media more often: men or women? It may not seem like an important stat, but if the majority of your customers are of one specific gender, it will affect which social sites you'll need to target. In order to save…
    - 31 days ago, 1 Oct 14, 10:00am -
  • 7 Obsolete SEO Tactics You’re Wasting Your Time On
    SEO has changed over the years, and what worked once doesn’t necessarily work now. Some of the old tactics you are using not only will keep your traffic stagnant, but they may actually cause your traffic to drop. What should you do? You should stop…
    - 33 days ago, 29 Sep 14, 10:00am -
  • The Blueprint of an Optimal Blog Design
    The design of your blog isn’t just supposed to look “cool.” It should be optimized to help you gain more readers and engagement. Do you know what your blog should look like? From using snippets and placing images in the correct location to figu…
    - 36 days ago, 26 Sep 14, 10:00am -
  • Case Study: How I Used a Case Study to Grow My Sales by 185%
    Case studies…You see companies using them all the time, but do they really work? I wasn’t sure myself, which is why I decided to test them out on NeilPatel.com with these 3 case studies. The goal was simple: generate more leads. The results wer…
    - 38 days ago, 24 Sep 14, 10:00am -
  • Get Your MBA in Internet Marketing with These 12 Guides and 2 Courses
    MBAs aren’t cheap. If you wanted to get one from a school like Harvard, you’ll need $95,100 per year. If you wanted to get an equivalent degree in Internet marketing, do you know how much it would cost? If you guessed free, you’re right. All…
    - 40 days ago, 22 Sep 14, 10:00am -
  • How to Redesign Your Website Without Losing Traffic or Sales

    - 43 days ago, 19 Sep 14, 10:00am -
  • 37 Point Checklist: How to Create Content That Will Increase Your Traffic by Tomorrow Morning
    Have you ever wondered if the content you are writing sucks? If no one likes your content, you won’t get any social shares, linkbacks, or traffic. Whether you write content for B2B or B2C sites, there is an art to content creation. Follow the tips…
    - 45 days ago, 17 Sep 14, 10:00am -
  • One Insanely Actionable Content Marketing Strategy That Will Generate You 74% More Search Traffic
    Are you tired of your competition outranking you? Or even worse, seeing them rank for keywords that you don't even show up for? In this post, I will teach you, step by step, how to identify keywords your competition is ranking for and how to create…
    - 47 days ago, 15 Sep 14, 10:00am -
  • How Much Is Cart Abandonment Costing You?
    If you had to guess, what would you say cart abandonment costs you each year? Maybe 10%, 30%, or 50% of your revenue? It’s actually a lot more than that. Sixty-eight percent of shoppers will abandon your shopping cart. So, how do you reduce your…
    - 50 days ago, 12 Sep 14, 10:00am -
  • How to Write Blog Posts That Generate Leads
    Do you know why I started blogging back in 2006? It was to generate leads for my consulting company. And boy, did it work well. It worked so well that for every three blog posts I wrote, I generated one new customer that paid $5,000 a month for one y…
    - 52 days ago, 10 Sep 14, 10:00am -
  • How I’ve Built 5 Multimillion-Dollar Software Companies
    Over the years, my co-founder and I have created three software companies: KISSinsights, KISSmetrics, and Crazy Egg. All three companies generate well over a million dollars in revenue and continue to grow at a rapid pace. In addition to building thr…
    - 54 days ago, 8 Sep 14, 10:00am -
  • Which Social Media Platforms Are Best Suited for Your Business?
    With all the social media sites available today, which ones should you leverage? In an ideal world, you would use them all. As a small business, however, you don't have enough time and money to do so. With your limited resources, which social media p…
    - 57 days ago, 5 Sep 14, 10:00am -
  • 7 Lies About Social Media Marketing You Probably Believe
    Social media has been around for years, so it should be easy to figure out how to leverage it, right? In part it is true, but things get complicated by all the misinformation circulating about social media marketing. From leveraging tactics to trac…
    - 59 days ago, 3 Sep 14, 10:00am -
  • 3 Content Creation Strategies That Will Help You Prosper
    Did you know that 90% of the information your brain receives is visual? Or that blog posts with images tend to get 94% more views? Using images isn’t the only strategy you can employ to get more traffic. Increasing your word count can help too.…
    - 64 days ago, 29 Aug 14, 10:00am -
  • 7 Strategies That’ll Actually Drive You More Social Media Traffic
    Just like most marketers, I have my bag of tricks - ones that I’ve been leveraging that most people have not. I still use them because they work extremely well. So, what’s in this bag of tricks? As you read on, know that these tactics will work…
    - 66 days ago, 27 Aug 14, 10:00am -
  • Why Your Corporate Blog Is Going to Fail and How You Can Fix It
    Why would you start a corporate blog? Chances are it’s to communicate with your customers, build your brand, or generate sales. If your blog isn’t helping you with one of those 3 things, you’re wasting your time. From the outside, it looks like…
    - 68 days ago, 25 Aug 14, 10:00am -
  • How to Optimize Conversions for the 3 Major Website Types
    Chances are your website is designed to either generate leads, produce sales, or get users to sign up. Depending on the type of website you have, the methods you use to increase your conversions will vary. To help you boost your conversions, I have c…
    - 71 days ago, 22 Aug 14, 10:00am -

Moz

  • What SEOs Need to Know About Topic Modeling & Semantic Connectivity - Whiteboard Friday
    Posted by randfishSearch engines, especially Google, have gotten remarkably good at understanding searchers' intent—what we mean to search for, even if that's not exactly what we search for. How in the world do they do this? It's incredibly com…
    - 2 days ago, 30 Oct 14, 7:15pm -
  • How to Include Influencers in Your Content Strategy
    Posted by Amanda_GallucciThis post was originally in YouMoz, and was promoted to the main blog because it provides great value and interest to our community. The author's views are entirely his or her own and may not reflect the views of Moz, Inc.T…
    - 3 days ago, 29 Oct 14, 6:13pm -
  • It's Time to Treat Content as Part of the User Experience
    Posted by wrttnwrdForget content marketing, SEO content, and whatever else as you know them. We need to fundamentally change our approach to content. It's not an add-on or a separate thing. It's an inseparable part of the user experience. Let's a…
    - 4 days ago, 28 Oct 14, 7:15pm -
  • Semantic Analytics: How to Track Performance and ROI of Structured Data
    Posted by Mike_ArnesenIf you're interested in tracking the ROI of adding semantic markup to your website, while simultaneously improving your web analytics, this post is for you! Join me, friend.Semantic markup and structured data: Can I get a hec…
    - 5 days ago, 27 Oct 14, 7:16pm -
  • Introducing Followerwonk Profile Pages
    Posted by petebrayFollowerwonk has always been primarily about social graph analysis and exploration: from tracking follower growth, comparing relationships, and so on.Followerwonk now adds content analysis and user profiling, tooIn the Analyze…
    - 5 days ago, 27 Oct 14, 6:25am -
  • How to Recover Lost Pageviews in pushState Experiences
    Posted by GeoffKenyonPushState and AJAX can be used in tandem to deliver content without requiring the entire page to refresh, providing a better user experience. The other week, Richard Baxter dove into the implications of pushState for SEO on Bu…
    - 6 days ago, 26 Oct 14, 7:16pm -
  • Is It Possible to Have Good SEO Simply by Having Great Content - Whiteboard Friday
    Posted by randfishThis question, posed by Alex Moravek in our Q&A section, has a somewhat complicated answer. In today's Whiteboard Friday, Rand discusses how organizations might perform well in search rankings without doing any link building at a…
    - 9 days ago, 23 Oct 14, 7:15pm -
  • Announcing LocalUp Advanced: Our New Local SEO Conference (and Early Bird Tickets!)
    Posted by EricaMcGillivrayThat's right, Moz fans, we're diving into the the Local SEO conference space. Join us Saturday, February 7th in Seattle as we team up with Local U to present LocalUp Advanced, an all-day intensive local SEO conference. Yo…
    - 9 days ago, 23 Oct 14, 9:54am -
  • How Big Was Penguin 3.0?
    Posted by Dr-PeteSometime in the last week, the first Penguin update in over a year began to roll out (Penguin 2.1 hit around October 4, 2013). After a year, emotions were high, and expectations were higher. So, naturally, people were confused whe…
    - 10 days ago, 22 Oct 14, 7:05pm -

KISSmetrics

  • How to Make “Free Shipping” Profitable
    Offering free shipping will improve your conversion rate. Guaranteed! But, it also can kill your profit margins if you’re not careful. So, how do you make free shipping profitable? In this article, I’ll review four simple tests that any e-commerc…
    - 21 hours ago, 31 Oct 14, 11:35am -
  • Eulogy For a Blog (Infographic)
    In the spirit of Halloween, we’re posting an infographic on the death of Web Log. It’s based off this Copyblogger post. Thanks to Barry Feldman at Feldman Creative and the team at ClearVoice for providing today’s infographic. Enjoy!
    - 2 days ago, 30 Oct 14, 6:38pm -
  • 5 Ways to Turn Your Unhappy Customer into a Valuable Resource
    There are few things that impact a brand’s reputation more than the way it responds to complaints and unhappy customers. Customer service has always been an important part of developing brand loyalty, in fact it was the center of the business model…
    - 2 days ago, 30 Oct 14, 12:34pm -
  • The 7 Habits of Highly Effective Overlays
    Stephen R. Covey was a brilliant author and self-help visionary, but he never worked in online marketing. So, what can he teach us about managing overlay (pop-up) marketing campaigns? Apparently, quite a bit. It just so happens that Mr. Covey’s fam…
    - 3 days ago, 29 Oct 14, 6:39pm -
  • How to Get at Least 500 More Google+ Followers by Next Week
    Google+ is still a very important part of the social media landscape. Even though Google Authorship has disappeared, we still have Google+. Growing your presence on this social media giant is as important as ever. I want to tell you how you can grow…
    - 3 days ago, 29 Oct 14, 12:42pm -
  • How to Make Your Content Relatable and Actionable
    Since the first Google Panda update in Feb 2011, quality of content has become a major factor on everyone’s marketing checklist. However, your content could be filled with quality and meaty information, and even be founded on some principles that h…
    - 4 days ago, 28 Oct 14, 12:23pm -
  • Pain: The Missing Ingredient in Ecommerce
    Don’t let the title put you off. Pain is actually a good thing, especially in an ecommerce setting. Pain can help move a customer to action. Pain can create a sense of relief in a customer. Pain can tighten the conversion funnel. Pain can improve c…
    - 5 days ago, 27 Oct 14, 12:17pm -
  • Lost in Translation: How to Drive Traffic to Your Website When You Go International
    A few months ago, Gal Nissani published an article about converting your international audience. The article makes the point that translation is the most important step you can take to attract potential clients. Translation also makes browsing your w…
    - 8 days ago, 24 Oct 14, 5:54pm -
  • How to Persuade Customers to Convert on a High-Priced SaaS Product
    At some point, you’re going to be selling a big-ticket item. Stuff that is more expensive is harder to sell. This isn’t the McDonald’s dollar menu. It’s more like Masa, in New York City. People won’t convert in the same way. But you’ve st…
    - 8 days ago, 24 Oct 14, 12:59pm -
  • How to Create Custom Audiences in Facebook
    Using Facebook ads to drive actual sales and results is no longer a myth, but are you making the most of what Facebook has to offer? In this webinar, Driftrock Growth Manager Gabi Barbosa discusses Facebook’s most powerful targeting option: Custom…
    - 9 days ago, 23 Oct 14, 6:26pm -
  • The Marketer’s Guide to Real-Time Reports in Google Analytics
    The Real-Time reports section in Google Analytics allows you to monitor activity on your website as it occurs from moment-to-moment, providing insights on how people are reacting to your marketing campaigns and infrastructure. This feature is great f…
    - 9 days ago, 23 Oct 14, 12:34pm -
  • 8 Ways to Stop Boring Your Email Subscribers
    We constantly talk about testing email headlines, email layouts, emails for mobile, and email timing. But, what about looking at what we’re actually sending our subscribers? Would you read your own emails? Here are 8 ways to energize your subscribe…
    - 10 days ago, 22 Oct 14, 6:02pm -
  • Using Interactive Content to Increase Conversions: 4 Examples from Top Companies (And How You Can Do It Too!)
    If content marketing was 2013’s internet marketing buzzword, 2014 may well be the year of its evolution: interactive marketing. But what exactly is interactive marketing? At its core, interactive marketing focuses less on an immediate sale and more…
    - 10 days ago, 22 Oct 14, 12:10pm -
  • The Marketer’s Guide to Instagram
    In just four years, Instagram has exploded to over 200 million monthly active users (MAUs), making it the fastest growing social network on the planet.[1] While the number of MAUs falls well short of other social networks, Instagram has the most enga…
    - 11 days ago, 21 Oct 14, 5:47pm -
  • How 9 SaaS Companies Hacked Their Growth
    I’m a huge fan of growth hacking. I’ve built several companies on the principles of growth hacking. Heck, I might just build several more and put growth hacking to work again. Traditional growth methods don’t work like they used to. I would arg…
    - 11 days ago, 21 Oct 14, 11:58am -
  • Announcing the New CEO of KISSmetrics: Brian Kelly
    We’ve got some big news. Brian Kelly has joined KISSmetrics as our new CEO. We’re thrilled to have him. Why We’re Excited to Work with Him Brian Kelly has been on both sides of data – building it and using it. He began his career at Teradata,…
    - 12 days ago, 20 Oct 14, 11:30am -
  • 11 Words that Enhance Trust in a Blog Post

    - 14 days ago, 18 Oct 14, 1:03pm -
  • Unlock Your Marketing Data to Reap its Full Potential with the KISSmetrics Revenue Report
    The KISSmetrics Revenue Report ties your revenue to real people, allowing you to get key metrics like lifetime value and churn. Most analytics tools tie revenue to sessions, not users. Since sessions have a limited time frame, the only revenue they r…
    - 15 days ago, 17 Oct 14, 12:38pm -
  • How to Use Conversion Optimization to Drive Growth
    Most people realize that conversion rate optimization (CRO) is important, but not all CRO leads to growth. With so many things to test and optimize, how do you find the optimizations that actually grow your business? In this webinar, Sean Ellis, CEO…
    - 16 days ago, 16 Oct 14, 7:24pm -
  • How to get Paying Customers with SlideShare Marketing
    Believe it or not, our firm has been using SlideShare as our only form of marketing this past year. SlideShare is low in cost, brings loads of qualified traffic, and is fairly straightforward to execute. Yet, people we’ve worked with have told us t…
    - 16 days ago, 16 Oct 14, 11:31am -
  • How to Stop Potential Customers from Comparison Shopping
    Every business owner, online or offline, suffers from a problem that decreases sales, narrows margins, and reduces revenues. The problem is comparison shopping. Think about the last time you were considering a purchase. You probably checked out sever…
    - 17 days ago, 15 Oct 14, 12:01pm -
  • 6 User Interface Fixes That Can Greatly Increase Conversion Rates
    A good user interface is about more than just pretty graphics and stylish fonts. It’s about all the “little things” that add up to a professional, compelling brand presence.  It’s about creating websites that users actually look forward to…
    - 18 days ago, 14 Oct 14, 11:16am -
  • Four Absolute Essentials of High-Converting Copy
    Outstanding copy is the solution to gaining higher conversions. But like so much of conversion optimization and digital marketing, outstanding copy is not easy to produce. A lot of the writing advice that I read and study isn’t very helpful. It blo…
    - 19 days ago, 13 Oct 14, 11:48am -
  • Should You Listen to Your Customers’ Needs or Do They Even Know What They Really Want?
    “If I had asked people what they wanted, they would have said faster horses.” – Henry Ford Henry Ford famously said that he invented the Ford T without asking for any feedback from his potential customers. According to him, people were not capa…
    - 22 days ago, 10 Oct 14, 2:40pm -
  • When to Use Qualitative and When to Use Quantitative Analytics
    Qualitative and quantitative analytics are two essentials to understanding online marketing. From startups to mid-size companies, analyzing both qualitative and quantitative data before making decisions is crucial to growing your business. Before we…
    - 23 days ago, 9 Oct 14, 6:38pm -

SEO Book

  • Use Verticals To Increase Reach
    In the last post, we looked at how SEO has always been changing, but one thing remains constant - the quest for information. Given people will always be on a quest for information, and given there is no shortage of information, but there is limited…
    - 10 days ago, 22 Oct 14, 7:55am -
  • The Only Thing Certain In SEO Is Change
    SEO is subject to frequent change, but in the last year or two, the changes feel both more frequent and significant than changes in the past. Florida hit in 2003. Since then, it’s like we get a Florida every six months. Whenever Google updates the…
    - 17 days ago, 15 Oct 14, 3:49pm -
  • Measuring SEO Performance After "Not Provided"
    In recent years, the biggest change to the search landscape happened when Google chose to withhold keyword data from webmasters. At SEOBook, Aaron noticed and wrote about the change, as evermore keyword data disappeared. The motivation to withold t…
    - 69 days ago, 24 Aug 14, 2:50am -
  • Loah Qwality Add Werds Clix Four U
    Google recently announced they were doing away with exact match AdWords ad targeting this September. They will force all match types to have close variant keyword matching enabled. This means you get misspelled searches, plural versus singular overla…
    - 77 days ago, 16 Aug 14, 9:09am -
  • Understanding The Google Penguin Algorithm
    Whenever Google does a major algorithm update we all rush off to our data to see what changed in terms of rankings, search traffic, and then look for the trends to try to figure out what changed. The two people I chat most with during periods of big…
    - 92 days ago, 31 Jul 14, 9:18pm -
  • Guide To Optimizing Client Sites 2014

    - 16 Jul 14, 10:02am -
  • Google Search Censorship for Fun and Profit
    Growing Up vs Breaking ThingsFacebook's early motto was "move fast and break things," but as they wanted to become more of a platform play they changed it to "move fast with stability." Anything which is central to the web needs significant stabilit…
    - 14 Jul 14, 1:16pm -
  • {This | The Indicated} {Just | True} {In | Newfangled}
    A couple years ago we published an article named Branding & the Cycle, which highlighted how brands would realign with the algorithmic boost they gained from Panda & leverage their increased level of trust to increase their profit margins by leveragi…
    - 1 Jul 14, 1:08pm -
  • Building a Legal Moat for Your SEO Castle
    About a month ago a year old case of an SEO firm being sued by it's client resurfaced via a tweet from Matt Cutts.I'd like to add something to this conversation that will be helpful for you as a service provider seeking to avoid that really, really…
    - 24 Jun 14, 2:40pm -
  • Have We Reached Peak Advertising?
    The internet runs on advertising. Google is funded almost entirely by advertising. Facebook , likewise. Digital marketing spends continue to rise: Internet advertising revenues in the United States totaled $12.1 billion in the fourth quarter of 2013…
    - 19 Jun 14, 12:42am -
  • The Rigged Search Game
    SEO was all about being clever. Still is, really. However, SEO used to reward the clever, too. The little guy could take on the big guys and munch their lunch by outsmarting them. It was such an appealing idea. The promise of the internet was…
    - 4 Jun 14, 7:07pm -
  • What’s In A Name?
    Many SEO love keyword-loaded domain names. The theory is that domains that feature a keyword will result in a boost in ranking. It’s still a contentious topic: I've seen bloggers, webmasters and search aficionados argue the case around the death…
    - 1 Jun 14, 7:06pm -
  • Pandas, Penguins, and Popsicles
    Are you still working through your newsfeed of SEO material on the 101 ways to get out of panda 4.0 written by people that have never actually practiced SEO on their own sites? Aaron and I had concluded that what was rolling through was panda befo…
    - 31 May 14, 8:37am -
  • Please Remove My Link. Or Else.
    Getting links removed is a tedious business. It’s just as tedious for the site owner who must remove the links. Google’s annoying practice of "suggesting" webmasters jump through hoops in order to physically remove links that the webmaster suspe…
    - 23 May 14, 4:27am -
  • Google Helpouts Twitter Spam (Beta)
    Google is desperate to promote Helpouts. I first realized this when I saw the following spam message in my email inbox.Shortly after a friend sent me a screenshot of a onebox promoting Helpouts in the SERPs. That's Google monopoly and those are G…
    - 16 May 14, 5:01am -
  • What’s Wrong With A/B Testing
    A/B testing is an internet marketing standard. In order to optimize response rates, you compare one page against another. You run with the page that gives you the best response rates. But anyone who has tried A/B testing will know that whilst it so…
    - 22 Apr 14, 2:19am -
  • Learn Local Search Marketing
    Last October Vendran Tomic wrote a guide for local SEO which has since become one of the more popular pages on our site, so we decided to follow up with a QnA on some of the latest changes in local search.Q: Google appears to have settled their mon…
    - 21 Apr 14, 8:07am -
  • Google's Effective 'White Hat' Marketing Case Study
    There's the safe way & the high risk approach. The shortcut takers & those who win through hard work & superior offering. One is white hat and the other is black hat. With the increasing search ecosystem instability over the past couple years, som…
    - 15 Apr 14, 3:20am -
  • The Positive Negative SEO Strategy
    There’s a case study on Moz on how to get your site back following a link penalty. An SEO working on a clients site describes what happened when their client got hit with a link penalty. Even though the link penalty didn't appear to be their fault…
    - 1 Apr 14, 7:34am -
  • Bing Lists 'Alternatives' In Search Results
    Bing recently stated testing listing 'alternatives' near their local search results. I wasn't able to replicate these in other search verticals like flight search, or on an iPhone search, but the format of these alternatives looks similar to the for…
    - 29 Mar 14, 7:23pm -
  • Flip Guest Blogging on its Head, With Steroids
    Guest blogging was once considered a widely recommended white hat technique. Today our monopoly-led marketplace arbitrarily decided this is no longer so. Stick a fork in it. Torch it. Etc.It looks like MyBlogGuest was the "winner" - not appearing…
    - 19 Mar 14, 2:09pm -
  • Handling Objections From SEO Clients
    If the current war on SEOs by Google wasn’t bad enough if you own the site you work on, then it is doubly so for the SEO working for a client. When the SEO doesn’t have sufficient control over the strategy and technology, it can be difficult to…
    - 17 Mar 14, 11:26pm -
  • Keep Visitors Coming Back
    Facebook. A mobile phone. Email. How often do you check them? Many of us have developed habits around these services. The triggers that help create these habits can be baked in to the design of websites. The obvious benefit of doing so is that i…
    - 11 Mar 14, 4:12pm -
  • Optimizing Against Competitors
    You’ve got to feel a little sorry for anyone new to the search marketing field. On one side, they’ve got to deal with the cryptic black box that is Google. Often inconsistent, always vague, and can be unfair in their dealings with webmasters. O…
    - 11 Feb 14, 5:05am -
  • Measure For Business Benefit
    Matt Cutts is just toying with SEO’s these days. Going by some comments, many SEOs still miss the big picture. Google is not in the business of enabling SEOs. So he may as well have a little fun - Matt has “called it” on guest posting. Okay,…
    - 27 Jan 14, 11:55pm -
  • Disavow & Link Removal: Understanding Google
    Fear SellsFew SEOs took notice when Matt Cutts mentioned on TWIG that "breaking their spirits" was essential to stopping spammers. But that single piece of information add layers of insights around things like: duplicity on user privacy on organic…
    - 26 Jan 14, 5:36pm -
  • Yahoo! Secured Search Rolls Out
    Yahoo! is currently rolling out secured search, which prevents sending referrers to unsecured sites. The roll out is ongoing, but currently they do pass data to secured sites. Unlike Google's secured search roll out: rather than showing a referrer w…
    - 22 Jan 14, 4:20pm -
  • Google's Chris DiBona On Search Ecosystem Diversity
    It's hard to deny that some folks working at Google are geniuses. It's also hard to deny the disconnect in their messaging.As Google locked down their "open" ecosystem (compatibility as a club, abandonware, deleting privacy settings, extensions requ…
    - 16 Jan 14, 12:00pm -
  • SEO 2014
    We’re at the start of 2014. SEO is finished. Well, what we had come to know as the practical execution of “whitehat SEO” is finished. Google has defined it out of existence. Research keyword. Write page targeting keyword. Place links with th…
    - 11 Jan 14, 3:17pm -
  • Did Matt Cutts Endorse Rap Genius Link Spam?
    On TWIG Matt Cutts spoke about the importance of defunding spammers & breaking their spirits. If you want to stop spam, the most straight forward way to do it is to deny people money because they care about the money and that should be their end goa…
    - 4 Jan 14, 11:00am -

Social Media Examiner

  • newFacebook Mobile Photo Updates: This Week in Social Media

    - 4 hours ago, 1 Nov 14, 5:00am -
  • Blog Monetization: How You Can Make More Money With Your Blog
    Are you looking for ways to make money with your professional blog? Do you want to know how to leverage your content to monetize your site? To learn how to make more money with your blog, I interview Leslie Samuel. More About This Show The Social Me…
    - 1 day ago, 31 Oct 14, 5:00am -
  • How to Check Social Media Privacy Settings
    Are you concerned about your online privacy? Have you checked the privacy settings for all of your social media platforms? Personal social media management is now more important than ever. As marketers, we’re usually out there promoting our busines…
    - 2 days ago, 30 Oct 14, 5:00am -
  • How to Run a Successful Instagram Contest
    Is Instagram part of your social media marketing? Do you want to run contests on Instagram? Adding Instagram contests to your social media mix can quickly expand your reach. In this article I’ll explain the different types, as well as how to create…
    - 3 days ago, 29 Oct 14, 5:00am -
  • How Researching Competitors Can Improve Your Blog Content
    Do you need ideas for blog topics? Do you know what content performs best for your competitors? When you know what content works for your competitors, you can use those topics to brainstorm ideas for your own blog articles. In this article I’ll sha…
    - 4 days ago, 28 Oct 14, 5:00am -
  • 5 Ways to Grow Your Leads With LinkedIn
    Do you use LinkedIn to find potential clients? Want to use LinkedIn more effectively? To grow your network, you need to build relationships and become an invaluable resource to others. In this article you’ll discover how to use LinkedIn to better…
    - 4 days ago, 28 Oct 14, 4:00am -
  • How to Use Google Analytics Behavior Reports to Optimize Your Content
    Do you want to know what content performs best on your website? Have you heard of Behavior reports in Google Analytics? Knowing how visitors move through your website and interact with your content lets you optimize your website performance and conve…
    - 5 days ago, 27 Oct 14, 5:00am -
  • Facebook Reviews: What Marketers Need to Know
    Does your business get Facebook reviews? Are you concerned about the effect of poor reviews on your business? Facebook has a star rating system that lets your customers share their experience (whether positive or negative) with others. In this articl…
    - 5 days ago, 27 Oct 14, 4:00am -
  • Facebook Rooms: This Week in Social Media
    Welcome to our weekly edition of what’s hot in social media news. To help you stay up to date with social media, here are some of the news items that caught our attention. What’s New This Week? Facebook Introduces Rooms: Rooms is “a new app tha…
    - 7 days ago, 25 Oct 14, 5:00am -
  • Your LinkedIn Profile: Why You Need to Revisit How You Look on LinkedIn
    Do you use LinkedIn as a networking tool? Are you looking for ways to use LinkedIn to attract more business for your company or brand? To learn how to optimize your LinkedIn profile as a marketer, I interview Ron Nash, the “LinkedIn Whisperer,”…
    - 8 days ago, 24 Oct 14, 5:00am -
  • 8 Types of Rich Media to Share on Google+
    Want new ways to benefit from Google+? Have you shared rich media on Google+? When you provide rich media within Google+, you maximize the reach and engagement of each piece of content and make it easy for visitors to consume. Here are eight types of…
    - 9 days ago, 23 Oct 14, 5:00am -
  • How to Use the LinkedIn Data Export Tool to Improve Your Marketing
    Do you want to analyze your past interactions on LinkedIn? Do you want information that could help you understand your LinkedIn behavior? The LinkedIn Data Export tool offers deeper insight into your LinkedIn activity. In this article I’ll share t…
    - 10 days ago, 22 Oct 14, 5:00am -
  • 4 Ways to Turn Your Employees Into Brand Ambassadors
    Would you like your employees to be brand ambassadors on social media? Do your employees feel confident sharing on social media about your company? In this article you will discover how Adobe is empowering their 11,000 employees worldwide to be socia…
    - 11 days ago, 21 Oct 14, 5:00am -
  • How to Get More Out of Facebook Ads
    Do you use Facebook to promote your business? Are you struggling to find ways to get noticed on the platform? With each update to Facebook, it becomes increasingly harder for small businesses to make a splash in front of their intended audience. Here…
    - 11 days ago, 21 Oct 14, 4:00am -
  • How to Research Your Competition on Facebook
    Are your competitors getting massive reach and engagement on Facebook? Would you like to learn the secret of their Facebook success? While we’d never advocate copying your competitor’s posts exactly, it’s helpful to monitor and study the posts…
    - 12 days ago, 20 Oct 14, 5:00am -
  • How to Use Google+ Profiles and Pages for Better Visibility
    Are you using Google+? Have you optimized your profile and page so your message reaches the most people? It’s more important than ever to make sure your Google+ profile and page are optimized to support your business goals so you can extend your ma…
    - 12 days ago, 20 Oct 14, 4:00am -
  • Facebook Stickers: This Week in Social Media
    Welcome to our weekly edition of what’s hot in social media news. To help you stay up-to-date with social media, here are some of the news items that caught our attention. What’s New This Week? Facebook Brings Stickers to Comments: “Just tap th…
    - 14 days ago, 18 Oct 14, 5:00am -
  • Facebook News Feed: How to Respond to Facebook Changes
    Do you use Facebook to promote your business? Are you curious how to respond to the recent changes to the Facebook news feed? To learn how to navigate these important changes to Facebook’s news feed, I interview Mari Smith, the “Queen of Faceboo…
    - 15 days ago, 17 Oct 14, 5:00am -
  • How to Achieve Content Marketing Success: New Research
    Are you trying to improve your content marketing? Wondering how to connect the dots between content and customers? In this article you’ll find important best practices, backed by research, to help improve your social media marketing. Brand new rese…
    - 16 days ago, 16 Oct 14, 5:00am -
  • How One Business Increased Facebook Fans by 200 Percent
    Do you want to grow your Facebook audience? Have you thought about using giveaways to educate your customers? Great Lakes, a student loan service, used a Facebook giveaway to educate borrowers and open the lines of communication on a topic they suspe…
    - 17 days ago, 15 Oct 14, 5:00am -
  • How to Build Powerful Alliances on Google+
    Have you created a niche for yourself on Google+? Are you ready to engage with other leaders in your space? Part of building a strong community of people around you on Google+ is forming alliances with other leaders whose work is similar to but not t…
    - 18 days ago, 14 Oct 14, 5:00am -
  • Five Ways Brands Use Visual Content for Maximum Impact
    Do you want to stimulate online growth and engagement? Are you using visual marketing in your business? Understanding how other businesses use visual content can help you integrate new tactics into your own marketing strategy. In this article I’ll…
    - 18 days ago, 14 Oct 14, 4:00am -
  • How to Improve Your Facebook News Feed Visibility
    Are you tired of your Facebook posts getting buried in the news feed? Want to get your Facebook posts seen? Facebook algorithms dictate how many people see your updates. Two recent changes should help you get more organic reach and lower your frustra…
    - 19 days ago, 13 Oct 14, 5:00am -
  • How to Increase Your Conversion Rate With Social Media
    Do you need to bump up your conversion rate? Have you put social media front and center to help you do that? The underlying power of increasing your conversion rate is targeting the right kind of traffic. Where does the right kind of traffic come fro…
    - 19 days ago, 13 Oct 14, 4:00am -
  • Social Media Examiner Turns 5 Years Old: This Week in Social Media
    Welcome to our weekly edition of what’s hot in social media news. To help you stay up to date with social media, here are some of the news items that caught our attention. What’s New This Week? Social Media Examiner Turns Five Years Old: Five yea…
    - 21 days ago, 11 Oct 14, 5:00am -

Lifehacker

  • Does Bitrate Really Make a Difference In My Music?
    Dear Lifehacker, I hear a lot of arguing about "lossless" and "lossy" music these days, but I'm having a hard time getting straight answers. Does bitrate really matter? Can most people tell the difference between high and low bitrate music files?Rea…
    - 14 hours ago, 31 Oct 14, 6:30pm -
  • Smigin Lets You Build and Learn Useful Phrases In Different Languages
    iOS: If you're traveling internationally—or want to make simple conversation with a non-English speaker—the Smigin app on iOS lets you build phrases quickly, gives you native pronunciation, and lets you save important phrases as favorites to use…
    - 15 hours ago, 31 Oct 14, 6:00pm -
  • This Video Explains Four Psychological Terms You May Be Misusing
    We sometimes get in the habit of using psychological terms to describe different people, but there's a good chance you're using these words incorrectly. This video explains what the terms psycho, OCD, schizo, and bipolar really mean, and why you ma…
    - 16 hours ago, 31 Oct 14, 5:00pm -
  • See How Much Candy You or Your Kids Should Eat with This Calculator
    With the amount of candy around right now you may want to know how much sugar you or your kid can have without going overboard. This simple calculator determines a reasonable amount of candy to consume based on age, sex, and activity level.Read more…
    - 16 hours ago, 31 Oct 14, 4:30pm -
  • Craft a Better Presentation with Zombie Apocalypse Principles
    We've all daydreamed about how we'd react if the undead began rise from their graves and the zombie apocalypse commenced. It would take quick thinking, careful planning, and grace under pressure. Oddly enough, these are the same principles it takes…
    - 17 hours ago, 31 Oct 14, 4:00pm -
  • Reboot Your iPhone Before Being Detained by Police to Disable Touch ID
    The Virginia Circuit Court ruled this week that you don't have to give up your passcode to police if you're detained. That's great news, but apparently fingerprints are a different story, so if you have Touch ID enabled, you could still be forced to…
    - 17 hours ago, 31 Oct 14, 3:30pm -
  • Wavemon Monitors Your Raspberry Pi's Wi-Fi from the Command Line
    If you're running your Raspberry Pi in headless mode, it's difficult to troubleshoot Wi-Fi problems. Raspberry Pi Spy points to Wavemon, a Linux utility that also happens to work great on the Raspberry Pi in the command line. Read more...
    - 18 hours ago, 31 Oct 14, 3:00pm -
  • Don't Pause! Stops Notifications from Interrupting Your Music
    Android: You're grooving to music on your device and suddenly there's a quick pause—every time you get an email, text message, or other notifications. Don't Pause! prevents these annoying interruptions.Read more...
    - 18 hours ago, 31 Oct 14, 2:30pm -
  • This Week's Most Popular Posts: October 24th to 31st
    This week we discovered the secret powers of Chrome's address bar , learned to spot a hidden handgun , made use of some life hacks from prison , and bought more selectively from Costco . Here's a look back.Read more...
    - 19 hours ago, 31 Oct 14, 2:00pm -
  • This Interactive Guide Tells You the Right Beef Cuts for Any Meal
    There are so many different cuts of beef you can order at the butcher counter that choosing the proper one based on how you're cooking it can be confusing. This "interactive butcher counter" will help.Read more...
    - 20 hours ago, 31 Oct 14, 1:00pm -
  • Roku Now Has Google Play, Is Pretty Much Unstoppable
    Roku was already the best little streaming device money could buy . But now, Google has gone and given Roku players access to all your Google Play movie and TV goodies. Which, more than just being an unprecedented move on Google's part, makes Roku p…
    - 20 hours ago, 31 Oct 14, 12:46pm -
  • ​Yummly Suggests Recipes Based on Cooking Skill, Weather, and More
    iOS/Web: Yummly returns search results based on dietary restrictions and preferences. It also makes recipe suggestions based on things like location, weather, time, and your grocery list. Read more...
    - 20 hours ago, 31 Oct 14, 12:30pm -
  • How to Jailbreak Your iPhone: The Always Up-to-Date Guide [iOS 8.1]
    Jailbreaking is a process that changes little by little with each iOS upgrade. Rather than always publishing new guides, we're simply going to keep this one up to date. If you want to jailbreak your iOS device, you've come to the right page.Read mo…
    - 21 hours ago, 31 Oct 14, 12:00pm -
  • Earbuds in Any Color, a Pocket-Sized AC Router, and More Deals
    Today only, Amazon is offering steep discounts on a variety of JLab earbuds as their Gold Box Deal of the Day. Options range from $10 for standard buds to $18 for enhanced-bass models, to $20 for "high fidelity." There are a ton of colors available…
    - 21 hours ago, 31 Oct 14, 11:45am -
  • ​Make Photoshop Edits in Empty Layers Instead of Existing Ones
    Ever edit a photo, save, and then decide you don't like the edits you made? To avoid starting over, create an empty layer in Photoshop and make your edits on top of that.Read more...
    - 21 hours ago, 31 Oct 14, 11:30am -
  • ​This Chart Helps You Choose the Best Sunglasses for Your Face Shape
    Different sunglasses look better on different faces. Sure, you could try them all out until you find one that works, but if you need a little help, here's an infographic that'll help narrow it down for you.Read more...
    - 22 hours ago, 31 Oct 14, 11:00am -
  • Microsoft has released a new version of Outlook for Mac, available to Office 365 subscribers, with a
    Microsoft has released a new version of Outlook for Mac, available to Office 365 subscribers, with a refined interface and better push email support. Read more on the Office blog.Read more...
    - 22 hours ago, 31 Oct 14, 10:43am -
  • ​Waiters and Waitresses: How Can Guests Get the Best Service From You?
    Try as you might, we know that most waiters are spread too thin to give all of their tables equal service. So, we want to know, what can your guests do to get the best service when dining in your section?Read more...
    - 22 hours ago, 31 Oct 14, 10:30am -
  • How to Stick to a Writing Schedule
    Practice makes perfect, the old adage goes, and the more you write the better you get at it. Whether you're blogging for money or writing for yourself —perhaps for November's NaNoWriMo, National Novel Writing Month—here are some tips to develop…
    - 23 hours ago, 31 Oct 14, 10:00am -
  • Mongo Only Pawn in Game of Life in the Friday Open Thread
    Hello! Welcome to the Friday open thread, where rustlers, cutthroats, murderers, bounty hunters, desperados, mugs, pugs, thugs, nitwits, halfwits, dimwits, vipers, snipers, con men, and Methodists eat beans around a campfire and cause global warming…
    - 23 hours ago, 31 Oct 14, 9:47am -
  • vTabs Puts Tabs in a Side Bar, Can Save Open Tabs for Later
    Chrome: Tabs are one of the best inventions in the browser world, but with them came the problem of managing them. vTabs offers a solution with a sidebar that not only lets you see more info about a tab, but store tabs away for later.Read more...
    - 23 hours ago, 31 Oct 14, 9:30am -
  • Today's Your Chance to Upgrade to This Hackable 802.11ac Router
    Everyone remembers those classic blue Linksys routers of yore, so while the Linksys WRT1900AC may exude nostalgia , its technology is all brand new.Read more...
    - 23 hours ago, 31 Oct 14, 9:15am -
  • Make Restaurant Reservations for Your Trip Before You Depart
    If food is a big part of your next trip and you want to eat at a certain place, make a reservation before you leave to ensure you'll be able to dine at the restaurant of your choice.Read more...
    - 24 hours ago, 31 Oct 14, 9:00am -
  • Install a Prehung Door Without Hiring a Carpenter
    Installing a prehung door—that is, a door that is already hanging in its own frame—simplifies the installation process, but that doesn't mean it's easy. You'll still have to adjust doors and jambs to compensate for imperfections in a wall frame.…
    - 24 hours ago, 31 Oct 14, 9:00am -
  • Use a Pill Box to Organize Jewelry and Small Items While Traveling
    Tiny things don't have a place in most suitcases. They can easily get lost in pockets or fall out of bags. To avoid this, keep your jewelry and other small items in a pill box.Read more...
    - 1 day ago, 31 Oct 14, 8:30am -

ProBlogger

  • The Language of Selling – Are You Using It?
      This is a guest contribution from Richard Akhmerov. Benefits, benefits, benefits. We’ve all heard that benefits sell, not features. Create needs, not wants. But this is all rehashed information. And no amount of reading will make you better at t…
    - 12 days ago, 20 Oct 14, 11:31am -
  • Be a Better Blogger by Doing as Little as Possible
    When you make the decision to grow your blog and hopefully create an income from it, it can be so easy to fall into the trap of doing everything all at once in the name of getting as much exposure as you can. You’re blogging every day, you’re pro…
    - 13 days ago, 19 Oct 14, 11:22am -
  • Top Five Things to Learn from the Greggs vs Google Twitter Debacle
    This is a guest contribution from Mark Potter. Greggs is the UK’s largest bakery chain, famed for its sausage rolls and steak bakes. They have always enjoyed a strong social media presence, winning a Digital Impact Award in 2013 for a ‘Sandwich M…
    - 16 days ago, 16 Oct 14, 11:47am -
  • How Blogging In College Got Me My First Job
    This is a guest contribution from PR specialist Caitlin Dodds. I remember sitting alone in the airport with three hours to kill before my flight to Madrid. Squirming on the hard plastic chairs at my boarding gate with my laptop perched on my knees, I…
    - 17 days ago, 15 Oct 14, 7:07pm -
  • Your Blog as Part of an Overarching Business Strategy
    This is a guest contribution from Sabina Stoiciu. So you have a business blog (you DO have a blog for your business, yes?). Well it’s a great decision, and a decision that is growing in popularity. In a 2012 HubSpot study, 62% of respondents claim…
    - 18 days ago, 14 Oct 14, 7:05pm -
  • How to Write Successful Emails (and Improve Open Rates)
    This is a guest contribution from Luke Guy. Email is the key to a strong online presence. Like a binder to a book, so is the email list to blog/website. If used incorrectly, email marketing can destroy your business or it can build it into an empire.…
    - 19 days ago, 13 Oct 14, 11:13am -
  • Rebranding Your Blog: The Resources
    Last week we had Jodi from Practising Simplicity talk us through the decision behind rebranding her six-year-old established blog. Many of you had questions about the technical details of moving a blog, so I’ve rounded up some resources to help. Yo…
    - 20 days ago, 12 Oct 14, 11:53am -
  • The Power of “TK” in Content Writing (and How it Can Help You)
    Sometimes blogging is just slooooww… If you’ve ever been struggling (painfully) to write a couple of paragraphs that would make sense, only to find yourself with 400 words after two hours of effort then you know what I mean. … There can be many…
    - 23 days ago, 9 Oct 14, 10:28am -
  • 5 Crucial Link Building Strategies After Google Panda 4.1
    This is a guest contribution from Rizvan Ullah. Many people have been affected by the chain of Google Panda updates which began to roll out in February 2011. With an influx of information readily available, it’s become more important to provide onl…
    - 23 days ago, 9 Oct 14, 12:09am -
  • Things Bloggers Should Know Before Using Google Adwords
    This is a guest contribution from Jignesh Gohel. Google Adwords has been the most popular tool for online advertising. It is easy enough to set, optimize and start reaping the profits. However, a few know that it can be a highly relevant tool for bl…
    - 26 days ago, 6 Oct 14, 11:34am -
  • How Much to Charge for Sponsored Content – is This a Question You’ve Ever Asked Yourself?
    For new (and even established bloggers) there’s a cloud of mystery in the Australian blogging industry around setting advertising rates. As the community manager for Blogger Connect, one question I get asked a lot is: “how many unique views do I…
    - 27 days ago, 5 Oct 14, 10:27am -
  • How Our eBook Launches Have Evolved (after 235,000 eBook Sales)
    This week on my main blog – Digital Photography School – we launched our 24th photographic eBook (a guide to post production of portrait images) and it got me thinking back about some of the changes in my blogging since I started back in 2002. Ov…
    - 30 days ago, 2 Oct 14, 10:17am -
  • Using Visual Content to Increase Blog Engagement
    This is a guest contribution from Tom More of Slidely.com.  Visual content is your secret weapon to boosting blog engagement. The blog posts of today demand fresh, eye-catching content that can be read and shared easily, which makes videos, infograp…
    - 32 days ago, 30 Sep 14, 10:36am -
  • Thinking of Rebranding Your Blog? Read This.
    Rebranding an established and successful business? Why would you do that? For some, the risk of changing the name of something people have grown to know and love is too big. For others, the risk of being boxed into something they no longer feel much…
    - 32 days ago, 30 Sep 14, 10:27am -
  • It’s been 2 Years Since I’ve Seen A Blog Training Program This Good
    It has been almost two years since I’ve found training for bloggers that I’ve considered good enough to promote as an affiliate. I’m very fussy with who and what I promote (because there is so much hype and dubious practice in this space) but t…
    - 34 days ago, 28 Sep 14, 8:14pm -

TED Talks

Jeremy Heimans: What new power looks like
Jeremy Heimans: What new power looks likeWe can see the power of distributed, crowd-sourced business models every day — witness Uber, Kickstarter, Airbnb. But veteran online activist Jeremy Heimans asks: When does that kind of "new...From:TED…
- 3 hours ago, 1 Nov 14, 5:40am -
Frans Lanting: Photos that give voice to the animal kingdom
Frans Lanting: Photos that give voice to the animal kingdomNature photographer Frans Lanting uses vibrant images to take us deep into the animal world. In this short, visual talk he calls for us to reconnect with other earthly creatures, and to s…
- 7 hours ago, 1 Nov 14, 1:40am -
Debra Jarvis: Yes, I survived cancer. But that doesn't define me
Debra Jarvis: Yes, I survived cancer. But that doesn't define meDebra Jarvis had worked as a hospital chaplain for nearly 30 years when she was diagnosed with cancer. And she learned quite a bit as a patient. In a witty, daring talk, she explains…
- 7 hours ago, 1 Nov 14, 1:31am -
Fabien Cousteau: What I learned from spending 31 days underwater
Fabien Cousteau: What I learned from spending 31 days underwaterIn 1963, Jacques Cousteau lived for 30 days in an underwater laboratory positioned on the floor of the Red Sea, and set a world record in the process. This s...From:TEDViews:4288…
- 14 hours ago, 31 Oct 14, 6:14pm -
Glenn Greenwald: Why privacy matters
Glenn Greenwald: Why privacy mattersGlenn Greenwald was one of the first reporters to see — and write about — the Edward Snowden files, with their revelations about the United States' extensive...From:TEDViews:152021 3516ratingsTim…
- 15 hours ago, 31 Oct 14, 5:18pm -
Dilip Ratha: The hidden force in global economics: sending money home
Dilip Ratha: The hidden force in global economics: sending money homeIn 2013, international migrants sent $413 billion home to families and friends — three times more than the total of global foreign aid (about $135 billion). ...From:TEDView…
- 16 hours ago, 31 Oct 14, 4:15pm -

Search Engine Journal

Inside Adwords

  • Businesses, Start your Smartphones
    Originally posted on the Google and Your Business BlogRunning a successful small business is about finding and connecting with the right customers. Business owners are increasingly using their smartphones, and so today we are making enhancements to b…
    - 3 days ago, 29 Oct 14, 12:56pm -
  • New Study: The Impact of Digital on In-Store Shopping
    We've all heard the theories that people who do research online no longer care about the in-store experience … or don't even go to physical stores any more. Or that shoppers who use a smartphone in a store are looking to buy elsewhere.Google decide…
    - 9 days ago, 23 Oct 14, 6:00am -
  • Online Retailers: The Secret to Seasonal Success in 2014
    Originally posted on the Google Analytics blogPlan ahead.Over the past few years, we’ve seen the holiday rush begin earlier and earlier. And we’ve also noticed that the shopping frenzy is extending beyond the traditional season, with transaction…
    - 16 days ago, 16 Oct 14, 10:02am -
  • 2014 Holiday Shopper Research: Shopping Never Sleeps
    This holiday shopping season will be our most connected ever, with devices at our fingertips helping us hunt for deals in short moments—whether it’s on a laptop at work or on a smartphone right before bed. In fact, one third of all shopping searc…
    - 22 days ago, 9 Oct 14, 11:00pm -
  • Introducing Custom Affinity Audiences across the Google Display Network
    Over the past 2 years, we’ve launched affinity and in-market audiences, two new ways to help advertisers reach people across the Google Display Network who are most likely to be receptive to their messages. For example, if you’re marketing a new…
    - 25 days ago, 7 Oct 14, 10:59am -
  • Top holiday tips for retailers
    With October kicking off this week, the holiday shopping season is just around the corner. According to our recent research, 29% of shoppers plan to start their holiday shopping before Halloween. With this in mind, we’ve put together a Holiday Shop…
    - 30 days ago, 2 Oct 14, 10:05am -
  • Dynamic remarketing now available to advertisers across all verticals
    Over the next few weeks we are rolling out dynamic remarketing to all verticals including hotels, flights, real estate, classifieds, jobs, auto, finance and education. Since we launched dynamic remarketing for retailers, many advertisers like Bebe St…
    - 31 days ago, 1 Oct 14, 11:32am -
  • Measuring more value with estimated cross-device conversions, now available for display
    It’s been a year since we launched Estimated Total Conversions, which included cross-device conversions for search ads. Advertisers from around the world, both large and small, have used these insights to see a more complete and accurate picture of…
    - 32 days ago, 30 Sep 14, 2:26pm -
  • Keep price and availability fresh with automatic item updates
    We know you’re busy preparing great deals for the fast-approaching holiday season. When shoppers find these deals on Product Listing Ads (PLAs), they will expect the price and availability to match your website. Any changes to this information on y…
    - 32 days ago, 30 Sep 14, 10:01am -
  • Building the next generation of display ads for a multi-screen world
    It’s true that mobile devices offer a new canvas for advertisers to connect with consumers, but painting on this canvas has not always been easy. Many marketers started out by shrinking down their existing display ads for mobile, but this didn’t…
    - 33 days ago, 29 Sep 14, 7:00am -
  • Customized Creatives at Scale
    Earlier this year, we announced our commitment to build tools specific to the needs of advertisers with large scale campaigns. We call these “Tools for the Power User,” and they’re designed to help our most sophisticated advertisers reach custo…
    - 37 days ago, 25 Sep 14, 4:22pm -
  • The Google Best Practices Checklist for Mobile Success
    Effective mobile advertising in AdWords involves more than adjusting your bid modifier.  There are a number of specific actions to take in your accounts to successfully engage mobile users.We’ve put together a checklist, Smart Phone Tips, that cov…
    - 37 days ago, 25 Sep 14, 2:14pm -
  • Local inventory ads expand to more countries and formats
    More and more people turn to search to plan their local shopping trips. In fact, 83% of shoppers would be more likely to visit a store if they could check the availability of an item online beforehand.1 Since we launched local inventory ads in the U…
    - 39 days ago, 23 Sep 14, 10:32am -
  • Making every character count in your mobile search ads
    People expect information right at their fingertips, whether it’s locating the nearest burger joint or booking a flight. And they’re searching for all this information on small screens -- sometimes as narrow as 4 inches. This means that mobile ad…
    - 52 days ago, 10 Sep 14, 11:59am -
  • Extend the reach of your Product Listing Ads to qualified shoppers
    With the growth of product queries across the web, advertisers are looking for new ways to connect their products to interested shoppers.By opting your Shopping Campaigns into Google’s search partners, you can now reach users as they search or brow…
    - 53 days ago, 9 Sep 14, 10:58am -
  • Call out what matters most to your customers
    Whether it’s free shipping on all laptops or a price match guarantee on smartphones, the more information people have, the better purchase decisions they can make online. That’s why we’re introducing callout extensions: additional text that sho…
    - 59 days ago, 3 Sep 14, 4:37pm -
  • Making it easier to build rich and engaging mobile ads for the Google Display Network
    We recently added the ability for AdWords advertisers to upload HTML5 ads built with Google Web Designer into Google Display Network campaigns. Below is an overview of how you can use this integration to build HTML5 ads for your GDN campaigns. Peopl…
    - 66 days ago, 27 Aug 14, 11:59am -
  • A Guide to the New Profit-Driven Marketing Movement
    A new breed of marketers have made the shift to “profit-driven marketing,” which is about tackling traditional marketing challenges with unconventional approaches.  For example, they understand that in order to make more money, they have to stra…
    - 68 days ago, 25 Aug 14, 2:51pm -
  • Are your Product Listing Ads ready for August 31st?
    Earlier this month, we introduced an upgrade tool for advertisers to upgrade to Shopping campaigns quickly and easily. If you’ve already upgraded, then you’re all set. If you haven’t upgraded yet and don’t do it by the end of this month, the…
    - 72 days ago, 21 Aug 14, 9:59am -
  • Using Google Search and YouTube to Promote Your App
    Earlier this year, we announced our next generation of app promotion ads across Google Search, the Google Display Network and YouTube. The features on the Display Network launched in June as part of Google I/O. Today, I’m excited to announce the gl…
    - 73 days ago, 20 Aug 14, 10:58am -
  • Introducing Website Call Conversions
    Seventy percent of all mobile searchers have called a business directly from search ads. AdWords click-to-call ads, call metrics, and calls as conversions help you connect with these customers and gain insight about those calls. However, many custome…
    - 75 days ago, 18 Aug 14, 12:00pm -
  • Close variant matching for all exact and phrase keywords
    People aren’t perfect spellers or typists. In fact, at least 7% of Google searches contain a misspelling. And the longer the query, the greater the likelihood of a typo. But even if what they’ve typed isn’t perfect, people still want to connect…
    - 79 days ago, 14 Aug 14, 6:14pm -
  • New Shopping Campaigns Upgrade Tool
    This is the final stretch. At the end of August, regular Product Listing Ad (PLA) campaigns will retire and be replaced by Shopping campaigns. A majority of you have started upgrading to Shopping campaigns, but if you’re one of the few who haven’…
    - 82 days ago, 11 Aug 14, 2:09pm -
  • Search Network with Display Select: What happens on September 16th, 2014
    Earlier this year we shared some of the ways that advertisers like WordStream and Elmo Talent Software have been getting great results with the new AdWords Search Network with Display Select campaign type. Since then, hundreds of thousands campaigns…
    - 86 days ago, 7 Aug 14, 11:04am -
  • New shipping configuration tool available in Google Merchant Center
    Imagine a shopper has searched for a product on Google Shopping and found the perfect offer at the perfect total price inclusive of shipping. They reach checkout on the merchant’s site only to realize that the final price differs from what they’v…
    - 88 days ago, 5 Aug 14, 1:27pm -

PPC Hero

  • The Theory of Growing Vs. Building a PPC Account
    There are two primary ways of conceptualizing PPC processes and systems, mechanical and organic. Both are viable but create difference paradigms in account management.Read more at PPCHero.com
    - 1 day ago, 31 Oct 14, 6:45am -
  • PPC Ad Rep Survival Guide
    I have learned that although search engine reps may seem as though they are not putting my clients’ best interest first, they can be extremely helpful.Read more at PPCHero.com
    - 2 days ago, 30 Oct 14, 11:15am -
  • Leverage Paid & Organic Results to Boost Traffic to Your Site
    Learn how paid ads and organic listings interact, and how to leverage traffic from both sources.Read more at PPCHero.com
    - 2 days ago, 30 Oct 14, 7:15am -
  • 10 Ways To Grow Your PPC Account – New Whitepaper!
    Pay-per-click advertising can be one of the most effective and efficient marketing channels for driving conversions, traffic, leads and revenue. Once advertisers have had a taste, they are always looking …Read more at PPCHero.com
    - 2 days ago, 30 Oct 14, 6:45am -
  • PPC Account Structuring and Campaign Building in Excel
    For me, the most important thing when looking into a Google AdWords account is structure. It is incredible what a simple, clean structure can do for an account.Read more at PPCHero.com
    - 3 days ago, 29 Oct 14, 6:23am -
  • Morning Clicks: Ad Free YouTube, How Google Works, and More
    Morning Clicks is your mid-week roundup of digital advertising news and notes. We're your one-stop shop for the most relevant and important news in the PPC world. Grab your cup of joe and come see us every Wednesday morning.Read more at PPCHer…
    - 3 days ago, 29 Oct 14, 5:45am -
  • Make the Most of Your Audience
    When developing a remarketing strategy, it is important to consider different ways of reaching a variety of audiences. Read more at PPCHero.com
    - 4 days ago, 28 Oct 14, 11:15am -
  • New Budget Alerts! Stop PPC Overspend and Maximize Your Budget
    The fuel pump stops at $44.95, you want to squeeze the handle once more for an even $45.00. Your heart begins to race, blood pressure rises, hopefully you don’t commit …Read more at PPCHero.com
    - 4 days ago, 28 Oct 14, 6:45am -
  • Bing Ads Reveals Accounts Summary Feature
    Bing Ads is now providing advertisers the functionality to toggle between as many as 2,000 accounts.Read more at PPCHero.com
    - 5 days ago, 27 Oct 14, 1:31pm -
  • The Importance of PPC Industry Certification
    Certification via Google and Bing indicates an understanding of current industry best practices and up-to-date knowledge of industry strategies.Read more at PPCHero.com
    - 5 days ago, 27 Oct 14, 11:15am -

Social Fresh

  • The Bring Your Own Device (BYOD) Revolution Is Here
    For years many people were convinced that web-conferencing could signal the death knell for the live events industry. The ability to connect over the internet to anyone in the world and have a conversation stirred up the possibility that people would…
    - 5 days ago, 27 Oct 14, 5:30am -
  • Facebook’s Atlas Puts DoubleClick on Notice: People-Based Advertising is Here
    Facebook’s re-release of Atlas is a game changer for marketers. The most significant part of the announcement is that Atlas will leverage Facebook identity for targeting and measurement. If those seven words don’t blow your mind, then please read…
    - 11 days ago, 21 Oct 14, 11:09am -
  • Tip: The Vanilla Ice Rule of Content Marketing
    I call this week’s tip “the Vanilla Ice rule.” At the next Social Fresh Conference, later this month in San Diego, I am going to give a presentation on this and something I call content envy, but I wanted to give you a quick preview first. Con…
    - 25 days ago, 7 Oct 14, 5:45am -
  • The Top 10 Corporate Blogs of 2014
    Top 10 Corporate Blog Awards: Nominations | Finalists | Top 10 Winners In anticipation of the upcoming Social Fresh Conference in San Diego later this month, we put out a call to you, our Social Fresh community, asking for nominations for the best…
    - 30 days ago, 2 Oct 14, 5:30am -
  • Tip: The Secret To How Buffer Creates So Much Awesome Content
    Buffer runs one of my favorite company blogs. They set a great example for anyone looking to utilize a blog to grow their business (which everyone should all be doing). One of the two content creators over at Buffer, Kevan Lee, recently shared how…
    - 32 days ago, 30 Sep 14, 5:45am -
  • A Masterclass In Social Marketing: 7 Tips From The Experts
    Twice a year the smartest minds in social media come together at Social Fresh Conference. They share their best strategies and tactics for building a better business using social marketing. We pulled together some of the best tips these social medi…
    - 36 days ago, 26 Sep 14, 8:07am -
  • Tip: Data isn’t sexy, but visual storytelling is
    I wanted to share a quick Social Fresh Conference insight from one of our speakers, Josh Karpf (@jkarpf), Global Director of Social at Spotify. I thought this was a cool way to turn data into a visual story and would be useful for your business. Spo…
    - 39 days ago, 23 Sep 14, 6:14am -
  • Top 20 Company Blogs 2014, Finalists Announced
    Top 10 Corporate Blog Awards: Nominations | Finalists | Top 10 Winners In a recent study conducted by Nora Ganim Barnes, PhD, at The Center for Marketing Research, 157 companies on the Fortune 500 list (31%) have public-facing corporate blogs, a…
    - 45 days ago, 17 Sep 14, 5:57am -
  • Tip: Learn how to create killer content using research
    “Having your company or brand attached to a significant piece of research that actually reveals new, useful information is one of the best ways to show your prospects that you are not just trying to sell your stuff, but also trying to contribute to…
    - 46 days ago, 16 Sep 14, 7:31am -
  • 14 things social marketers say
    One of the big themes we’ve seen a steady increase in through all the Social Fresh Conferences has to be the focus by marketers on visual storytelling. Quality images are no longer an option for many businesses, but a consistent investment. So to…
    - 47 days ago, 15 Sep 14, 6:00am -

Boom Social

  • Why We Should Thank All The Haters
      Have you seen the More Cowbell sketch from Saturday Night Live? It’s more than just funny. Believe it or not, it’s a powerful metaphor for a successful work life. And it provides insight into the kind of people you need on your team, and what…
    - 2 days ago, 30 Oct 14, 8:02am -
  • 15 Top Facebook Tools for Marketers
    You know I LOVE tools! Using the right tools for your social media marketing can mean less wasted time and better results…and many of the best tools are low cost or even free. Following are 15 of my favorite Facebook tools to help you make the most…
    - 3 days ago, 29 Oct 14, 4:30am -
  • 11 Ways To Win Friends and Increase Profits with Your Facebook Page
    To be profitable on social media you first have to be LIKEABLE. This is something that does not gets talked about a lot, but if you look at any brand that is successful on Facebook, you will see that it’s oh so true. Being likeable on social media…
    - 5 days ago, 27 Oct 14, 8:14am -
  • 5 Telltale Signs Your Social Media Marketing Sucks
    How is your social media marketing working for you? Do you even know? The following are 5 telltale signs your social media marketing sucks – and what you can do to make sure it doesn’t continue to suck! 1. Your social media community isn’t grow…
    - 11 days ago, 21 Oct 14, 4:30am -
  • How to Use Pinterest’s Promoted Pins to Drive Sales
    In case you haven’t heard, Pinterest is now providing a way for businesses to reach their ideal customers using promoted pins. These pins, which are similar to Facebook’s promoted posts and Twitter’s promoted tweets, allow businesses to choose…
    - 12 days ago, 20 Oct 14, 2:00pm -
  • 4 Ways To Use Twitter Coupons For Sales
    Have you ever considered using coupons as part of your Twitter strategy? Some businesses are hesitant to offer coupons on social media for fear of being too ‘salesy’; however, according to this infographic, 43.5% of people state that they follow…
    - 17 days ago, 15 Oct 14, 4:30am -
  • The Mac Daddy List of Twitter Tools for Marketers
    It’s all in the tools! I believe that using the RIGHT ones can have a huge impact on how effective and how successful your efforts are. More importantly, how much time and energy you save using the right ones :-)! Following are some of my favorite…
    - 25 days ago, 7 Oct 14, 9:36am -
  • 7 Reasons Why Social Boom is the “Must Attend” Event of the Year!
    This isn’t just another “social media” conference! This is the first of it’s kind, a “SOCIAL SELLING” conference. What’s the difference? Myself and all the speakers actually use social media to SELL stuff and we are going to pull back t…
    - 28 days ago, 4 Oct 14, 5:01pm -
  • 3 Social Media Marketing Goals and How to Achieve Them With Action-Gating
    Have you heard about a new trend in social media marketing? It’s called action-gating. Action-gating is a process where businesses ask for information from their followers, such as an email address, age, location, user feedback, etc., in exchange f…
    - 30 days ago, 2 Oct 14, 4:30am -
  • One SIMPLE Pinterest Trick to Get You More Followers (and 3 ways to use it!)
    Did you know that you can make one simple tweak to your Pinterest link that will get you more followers? With this minor adjustment, anyone who clicks your Pinterest link will automatically start following all of your boards (as long as they are logg…
    - 32 days ago, 30 Sep 14, 4:30am -

Razor Social

  • 5 Video Apps to Boost Your Social Media Reach
    Do you want to increase your Social Media reach and make your message go viral? Are you tired of Facebook limiting the reach of your posts? Video content is one of the best ways to increase your followers’ engagement on Social Media; and when engag…
    - 1 day ago, 31 Oct 14, 5:52am -
  • How Nimble Could Transform The Way You Work Online
    How do you keep track of the relationships that are important to your business? When you make contact with someone through email, Facebook, Twitter etc., how do you highlight this person and track your ongoing interactions with them? What do you kno…
    - 3 days ago, 29 Oct 14, 6:00am -
  • How to Set Up Google Analytics Goals and Score More Conversions!
    You look at Google Analytics and see tons of data but there are so many different numbers…  What should you focus on? Ideally, you want to focus on a couple of key metrics that you can track on a regular basis. Goals in Google Analytics help to…
    - 5 days ago, 27 Oct 14, 7:00am -
  • 7 Landing Page Techniques to Dramatically Improve Website Conversions
    Tweaking your landing pages can dramatically improve your conversion rates.  Sometimes, even the smallest changes can make a massive difference. In this post, we are going to look at some tips and tricks to get the best out of your landing pages an…
    - 10 days ago, 22 Oct 14, 6:10am -
  • Is Your Blog Strategy Effective?
    Are you spending a lot of time creating blog content?  We certainly are, and it’s very time consuming.  But is it worth it? I recently listened to Mike Stelzner discuss this topic with the super-knowledgeable Andy Crestodina, and this spurred me…
    - 12 days ago, 20 Oct 14, 5:59am -
  • Essential Considerations for Choosing a Website Hosting Company
    Imagine you have built the house of your dreams.  It looks amazing and your neighbours are all admiring how beautiful it is but, inside the property, you start to notice some major cracks in the walls. After investigating, what if you find that y…
    - 17 days ago, 15 Oct 14, 5:30am -
  • 9 Hot Mobile Apps for Instagram
    What are the best mobile apps for Instagram? Which apps are used by people who are experts in the platform? Sue Zimmerman is a world-leading expert in Instagram and I recently interviewed her.  She shared some amazing tools and tips for Instagram w…
    - 19 days ago, 13 Oct 14, 6:20am -
  • Twitter Analytics Provided Free by Twitter
    Twitter now provides good analytics for free as part of its platform. But what about all the tool providers that focus on providing Twitter analytics?  What is going to happen to them? Platforms such as Twitter and Facebook continue to build out th…
    - 24 days ago, 8 Oct 14, 5:00am -
  • SEO Ranking Factors You Can’t Ignore!
    SearchMetrics is a SEO software company and, each year, they produce a report on SEO ranking factors that analyzes the content that appears high up in the search results and looks at why this content does well. Analysis is based on the top 10,000 k…
    - 26 days ago, 6 Oct 14, 5:55am -
  • The Ultimate Guide To Google Webmaster Tools
    WARNING:  If you are not monitoring Google Webmaster Tools, this is damaging to your business! Do you know how essential it is to have Google Webmaster Tools installed? When Google crawls through your site, it produces a report and gives it to you f…
    - 31 days ago, 1 Oct 14, 5:40am -

Socialnomics

Social Media Explorer

  • ICYMI: From the NFL to the Elephant Man
    Social media moves pretty fast. If you don’t stop and look around once in a while, you could miss it. In order to help you keep up, the team here at SME Digital has distilled the biggest stories of the past week into one easy to digest chunk. The N…
    - 1 day ago, 31 Oct 14, 5:00am -
  • 13 Trick-Or-Treat Rules for Social Marketers
    First of all, I agree with Jason Falls that list posts are not the gold standard. However, sometimes the stars line up, and a list just pours out. So this list is the candy that I’m handing out this year, and I appreciate you stopping by the homest…
    - 2 days ago, 30 Oct 14, 5:00am -
  • Enough with Busy!
    Busy, busy, busy. Aren’t we all so charming with how very busy we are? It feels like we are all competing over who’s the busiest. Don’t believe me, just look at your social feeds. Everyone is really, really busy (of course not too busy to take…
    - 3 days ago, 29 Oct 14, 5:00am -
  • The Perfect Team is Not Perfect
    Have you seen the More Cowbell sketch from Saturday Night Live? It’s more than just comedy. It’s a powerful metaphor for a successful work life. And it provides insight into the kind of people you need on your team, and what makes an effective te…
    - 4 days ago, 28 Oct 14, 5:00am -
  • 4 Powerful Ways to Integrate Social Media Into Your Live Event
    If you’ve ever followed a brand on social media before a live event, you’ve had your feed cluttered with incessant updates and promotions. But then, when the event finally comes around, all you receive are constant reminders to attend the keynote…
    - 5 days ago, 27 Oct 14, 5:00am -
  • ICYMI: From the Fonz to Cool Treats
    Social media moves pretty fast. If you don’t stop and look around once in a while, you could miss it. In order to help you keep up, the team here at SME Digital has distilled the biggest stories of the past week into one easy to digest chunk. With…
    - 8 days ago, 24 Oct 14, 5:00am -
  • AboutLocal Brings Smart Social Listening To Everyone
    Jason Falls introduces AboutLocal, a free platform to monitor and listen to social media conversations located around a business location.       Related StoriesRevised Study Reminds Brands Of The Blind SpotBig Social Data: The Second Era Sta…
    - 10 days ago, 22 Oct 14, 5:00am -
  • Getting Past the Social Echo
    Listening is an important part of social strategy. It is important to know what’s being said about your brand where and by whom. I would argue that it is more important to listen to the conversations in your category or industry. In the past, I hav…
    - 12 days ago, 20 Oct 14, 5:00am -
  • ICYMI: From Killer Clowns to Snoop Dogg
    Social media moves pretty fast. If you don’t stop and look around once in a while, you could miss it.  In order to help you keep up, the team here at SME Digital has distilled the biggest stories of the past week into one easy to digest chunk. Lik…
    - 15 days ago, 17 Oct 14, 5:00am -
  • Four Things My Four-Year-Old Has Taught Me About Social Marketing
    My youngest daughter turns four years old today. Not only has the time flow by quicker than I could have imagined, I have learned more that I ever thought possible from her. So in honor of my little Jasmine’s birthday, here are four social marketin…
    - 16 days ago, 16 Oct 14, 5:00am -
  • Could Lean Rapid Prototyping Increase Your Marketing ROI?
    One of the things you’ll learn when measuring ROI is that you need an effective way to quickly test ideas for effectiveness before big marketing dollars are put behind them. One of the biggest challenges we’ve seen with marketing teams is that it…
    - 17 days ago, 15 Oct 14, 5:00am -

Re/code

Copyblogger

  • How Empathy Maps Help You Speak Directly to the Hearts of Your Audience
    As we enter the conclusion of our three-part series on content strategy, you should already know what your audience believes about the world and have a narrative mapped out that will allow you to confirm your audience’s worldviews. Now it’s time…
    - 11 days ago, 21 Oct 14, 8:00am -
  • Guest Posting Best Practices From Copyblogger’s Guest Post Gatekeeper
    Many years ago, when I began developing my personal guest posting strategy, Copyblogger sat atop my “Where I Want to Guest Post” list. Five years later, I achieved my goal. So, how did I spend the time between making my list and May 23, 2013 when…
    - 12 days ago, 20 Oct 14, 8:00am -
  • Why Copyblogger Is Killing Its Facebook Page
    Have you ever stared at something, knowing you’re doing everything right, but it still won’t … freaking … work? That’s how Copyblogger has felt about its Facebook page for quite some time. As of today, the page has 38,000 “fans,” but Co…
    - 15 days ago, 17 Oct 14, 8:00am -
  • 5 Ways to Prevent Business Burnout When Your Inspiration Starts to Flicker
    In a space as fast-paced as the Internet, you know there are many tasks you “should” perform to reach more people with your story. You’re well-aware of other businesses with meteoric rises to fame and companies thrown into the spotlight seeming…
    - 16 days ago, 16 Oct 14, 8:00am -
  • Want to Hook Your Readers? Apply These 10 Principles to Create Captivating News Stories
    Writing well-structured articles that inform, educate, and entertain is not as easy as it looks. There are billions of webpages out there that contain poorly written, unimaginative, boring content. But those aren’t the descriptions you want associa…
    - 17 days ago, 15 Oct 14, 8:00am -

TopRank Blog

  • Online Marketing News: Tweets From Strangers, Facebook Dominates, Searching For Emojis
    A History of Social Media Advertising [INFOGRAPHIC] - Where have social ads been and where are they heading? The infographic above shows how things started and where we are now. Check it out. Mashable Report: Facebook Dominates Social Sharing Of Majo…
    - 1 day ago, 31 Oct 14, 5:45am -
  • 10 Must Read Content Marketing Posts for 2015
    Over the past 5 years we’ve published over 380 articles about content marketing here on Online Marketing Blog. It’s a big topic after all – with plenty of opportunity to help marketers better understand the planning, creation, management,…
    - 3 days ago, 29 Oct 14, 5:55am -
  • For Better Integrated Marketing, Look Inside for Insights
    Integrated Marketing often means a combination of marketing tactics as part of a specific campaign tied together with a common goal and audience. As consumers become more diverse and sophisticated in how they discover, consume and interact with dig…
    - 4 days ago, 28 Oct 14, 9:15am -
  • How to Be the Best Answer with Topic Targeting
    This weekend I had the good fortune to present at the Minnesota Blogger Conference where nearly 300 local bloggers gathered to learn, get inspired and network. For my part, I gave a presentation on how blogs are still an incredibly useful tool for ma…
    - 5 days ago, 27 Oct 14, 9:23am -
  • Online Marketing News: A Squeaky New Penguin, 2015 Content Trends, AdWords Declines
    9 Mistakes Most Businesses Make on Social Media [INFOGRAPHIC] - Getting into social is so easy, many business jump right in without a second though. Everyone is doing it, right?  Check out these 9 mistakes many businesses are making on social and ho…
    - 8 days ago, 24 Oct 14, 5:45am -

The Future Buzz

  • 3 Key Metrics Groups for Publishers to Measure & Questions They Answer
    In a previous column, I wrote about the importance of self-publishing on your own domain and why, in a world of streams, your own platform that you host remains your most critical asset. As a follow-up to that, one of my friends who runs a popular bl…
    - 2 days ago, 30 Oct 14, 9:01am -
  • Complaining About Cell Phone Usage Makes You Sound Ridiculous
    We live in a world more open and connected than ever before. People globally have conversations with others in their field or with those who share their passion, hobby or art with ease. Collaboration on projects and ideas of all types is happening at…
    - 8 days ago, 24 Oct 14, 2:14pm -
  • Gawker Story Bashing Stubble Flies In The Face Of Actual Data
    Gawker decided to troll the Internet with a story bashing guys who maintain short facial hair (aka stubble). The diatribe is a 100% subjective, if not impassioned plea for men everywhere to not maintain stubble.Gawker Story Bashing Stubble Flies In T…
    - 10 days ago, 22 Oct 14, 11:24am -
  • More Data Proves Our Thesis On Soda Being The New Cigarettes
    Although this isn't a health blog, I like to cover all types of future trends and make predictions on them. One such trend I've written up repeatedly is the harmfulness of sugar, and how an excessive amount of refined sugar (like in a soda) is kill…
    - 11 days ago, 21 Oct 14, 3:14pm -
  • Dear McDonald’s: No One Wants To See How The Sausage Is Made
    I've written up brilliant strategic plays by McDonald's in the past. But I've also shared that they're completely and totally misguided in their recent tactic of showing "how the sausage is made" and how their "food" is essentially created in a labo…
    - 19 days ago, 13 Oct 14, 3:40pm -

Socialmouths

  • Is your Email Marketing ready for the Holiday Season? (Infographic)
    Is your email marketing strategy ready for the holiday season? Yes, we are going to start talking about the holidays… Don’t kill the messenger, you know marketers have been talking about it for a while now. In the last couple of weeks I had a few…
    - 23 hours ago, 31 Oct 14, 10:00am -
  • 10 Creative Ways To Reward Your Facebook Fans & Increase Engagement
    Most brands and individuals neglect the importance of making an impression on their Facebook fans when they look to increase engagement and build a loyal fan base. That is a mistake. Great Facebook pages reward fans. They influence thousands and grow…
    - 3 days ago, 29 Oct 14, 9:49am -
  • Content Marketing lessons from Spacey, O’Brien, C.K. and Silent Bob
    Who are you taking content marketing lessons from? Kevin Spacey has been the center of the content marketing conversation lately, after speaking at the Edinburgh Television Festival and recently at Content Marketing World 2014. But he’s not the…
    - 11 days ago, 21 Oct 14, 11:14am -
  • 10 Writing Tips for Great Social Media Posts
    It’s hard to keep up with the latest techniques for social media posting, isn’t it? In the constantly changing world of best blogging practices, it seems we’ve just learned how to craft the short and sassy snippet posts when a growing trend app…
    - 18 days ago, 14 Oct 14, 11:09am -
  • 9 Things You Should Be Sharing on Facebook but Probably Aren’t
    Don’t know what you should be posting on Facebook? You’re not alone! This is one of the most common questions asked by small business owners. Many business owners don’t know what they should be posting on their Facebook page other than posts ab…
    - 24 days ago, 8 Oct 14, 12:05pm -
  • How to Incorporate Social Media Into Your Product Packaging
    Twitter. Facebook. Email. Spend any amount of time browsing the internet, and you’re destined to stumble over countless social advertising and marketing schemes. In fact, while some companies do still rely on direct mail to spread the word about th…
    - 52 days ago, 10 Sep 14, 10:26am -
  • After 1.5 Million Posts Analyzed, Here is the Perfect Facebook Post
    Do you know how to craft the perfect Facebook post? Being on the Facebook News Feed has become as hard as being on Google’s first page. The fierce competition and recent changes in the algorithm are turning this almost impossible, and what make…
    - 85 days ago, 8 Aug 14, 10:56am -
  • Newsjacking: How to Use Recent Events to Get Traction on Social Media
    Chances are, you’ve imbibed a tidbit or two about keeping your social efforts relevant to current events. Turning to the news for content ideas will keep you chock full of inspiration, and will also help you piggyback on search terms potential cust…
    - 87 days ago, 6 Aug 14, 10:32am -
  • 3 Reasons to Rethink Your Facebook Ad Bidding Strategy
    By now, you already know the basics of running ads on Facebook – impactful headlines, attention-grabbing images, and concise copies, delivered within an emotional framework. Of course, you should not forget the advanced Facebook targeting capabilit…
    - 93 days ago, 31 Jul 14, 10:32am -
  • 8 Tips to Take Advantage of The New Google My Business
    Google has been honing its small business products for years, a process that has just as often been confusing for small business owners as it has been helpful. Now that confusion should be drastically reduced with the release of Google My Business. U…
    - 95 days ago, 29 Jul 14, 10:48am -

Top Dog Social Media

  • 19 LinkedIn Ninja Tricks Experts Haven’t Taught You Yet
    Have you ever wondered if you’re missing some of the functions on LinkedIn that may help you with your business? It’s hard to keep up with all of the changes and functionality on social media sites. It’s something that my team and I do daily to…
    - 2 days ago, 30 Oct 14, 12:00am -
  • B2B Lead Generation With LinkedIn: 72.8% More Sales For Social Selling Teams
    Are you skeptical that social media can be an effective lead and sales generating tool for your company? Many B2B companies aren’t seeing the benefits of social media to generate leads. While social media may be fine for personal use and has been s…
    - 5 days ago, 27 Oct 14, 2:00am -
  • Social Selling Case Study: Scott Logan of inContact
    Before using social selling, Marketing Campaign Manager Scott Logan and his sales team from inContact used popular lead generation tactics for sales teams. These included sending out regular emails then following up on inbound leads via phone as well…
    - 8 days ago, 24 Oct 14, 2:15pm -
  • Social Selling Case Study: Darrel Griffin of Social4Sales
    Darrel Griffin is a Western Australia-based Signage Adviser with over 20 years of experience in B2B sales, predominantly in the UK. Due to the exceptional success of his social selling efforts, he has also launched a consultancy, Social4Sales, aimed…
    - 8 days ago, 24 Oct 14, 2:15pm -
  • Breaking Down The LinkedIn Social Selling Funnel
    Are you still struggling to get results with social selling and LinkedIn? Social selling is not easy at first. It can feel unnatural and even awkward at times. This might be because many entrepreneurs and sales professionals think of it as a “tacti…
    - 9 days ago, 23 Oct 14, 12:00am -
  • 7 Effective Tips To Get More Business From Your Blog
    Are you getting results with your blogging efforts? Or are you spending a lot of time writing them with very few people reading them? Although blogging can be time consuming, it has huge potential to help grow your website traffic and generate more b…
    - 16 days ago, 16 Oct 14, 1:00am -
  • 7 Experts Tell You How To Generate Leads With Social Media
    Do you struggle trying to generate leads with social media? I talked to seven experts on social media, social selling and lead generation that I deeply respect to find out the answer to one question: where are businesses owners struggling most when t…
    - 17 days ago, 15 Oct 14, 9:06am -
  • 16 Embarrassing Twitter Mistakes Businesses Must Avoid
    As someone who spends their days on strategizing social media campaigns for businesses, it’s easy to forget how many people struggle with things that seem obvious to me. Although I don’t often do private 1-on-1 sessions, I opened up a few spots r…
    - 24 days ago, 8 Oct 14, 2:49pm -
  • 10 Data-Driven Steps To Dominate LinkedIn Publishing
    The problem with a lot of stats that come out on social media (and anything really) is that they don’t always provide you with insight that’s immediately actionable. OkDork and Search Wilderness analyzed 3,000 of the most successful LinkedIn Publ…
    - 30 days ago, 1 Oct 14, 10:00pm -
  • 8 Reasons Why You Should Upgrade To LinkedIn Premium
    Is LinkedIn Premium actually worth the money? Many users will often find themselves wondering this at some point when they are offered a free trial to experience the features LinkedIn Premium offers. Although I am personally a LinkedIn Premium user,…
    - 38 days ago, 24 Sep 14, 2:50pm -

Simply Measured

  • How @CNBC, @WSJ, @nytimes, and @HuffingtonPost Use Twitter to Break Ebola News
    For major news sources like CNBC, The Wall Street Journal, The New York Times, and the Huffington Post, Twitter is a nontraditional distribution channel, but an important distribution channel just the same — and perhaps the most relevant one fo…
    - 15 hours ago, 31 Oct 14, 5:18pm -
  • Infographic: How Top Brands Use Instagram
    Instagram is a playground for brand marketers. With audiences growing by the day and engagement up 416% in just two years, the opportunity is ripe. Our recent study analyzed the Interbrand Top 100 Brands in the world, and how they use the network t…
    - 16 hours ago, 31 Oct 14, 4:27pm -
  • Hershey’s Focuses on Facebook Engagement This Halloween
    What’s so great about Halloween? Besides costumes, it’s the candy. And, the Hershey Company, purveyor of chocolate bars and other treats since the late 1800’s, is relying on some sweet tactics on Facebook to earn fan devotion and top placement…
    - 2 days ago, 30 Oct 14, 6:59pm -
  • The Quick Guide to Timing Your Tweets
    This week, I got an interesting e-mail from one of our influencer partners. He was very satisfied from the insight he was getting from our reports and social data, but wasn’t sure how it tied into making data-driven decisions. This is not an uncomm…
    - 2 days ago, 30 Oct 14, 2:06pm -
  • How Caribou Coffee Drove 8,653 Instagram Likes and Comments with Just 14 Posts
    Instagram is a great driver of engagement for brands, and Minnesota-based coffee and espresso retailer Caribou Coffee is no exception. In the month of October, Caribou Coffee earned 53.48% engagement as a percentage of audience on Instagram. That m…
    - 3 days ago, 29 Oct 14, 2:20pm -
  • Research Shows Instagram Engagement per Post up 416% in Just Two Years
    Yesterday we released our new Q3 2014 Instagram Study, analyzing the Interbrand 100 Top Global brands who are using the network to reach and engage with the 200 million monthly active users on Instagram. This study offers a comprehensive look at adop…
    - 3 days ago, 29 Oct 14, 8:23am -
  • New Research: See How The Top Brand Marketers Use Instagram
    Instagram’s growth has been nothing short of amazing. The network boasts 200 million monthly active users, 60 million photos per day, and 1.6 billion likes per day. In short, this mobile photo-sharing app is a marketer’s paradise. Research from S…
    - 4 days ago, 28 Oct 14, 8:19am -
  • Struggling with Social Engagement? Try These Formulas for Killer Tweet Copy
    I recently read an article on Buffer that shared several old-school copywriting formulas and how they apply to social media. The great part about the data available to digital marketers is that these formulas can be tested and validated. I spent alm…
    - 5 days ago, 27 Oct 14, 4:34pm -
  • Social Media Manager, Are You Asking Your Coworkers These Questions?
    What am I missing?  How should I repurpose content? Why isn’t our campaign hitting right?  If these are questions you’ve asked yourself while thinking about your brand’s social strategy, look around your marketing and social media department…
    - 8 days ago, 24 Oct 14, 5:43pm -
  • Dynasty vs. Destiny: The World Series Comes to…Instagram?
    As a baseball fan, the San Francisco Giants vs. the Kansas City Royals is about as exciting of a World Series match up as you could hope for. The San Francisco Giants are chasing dynasty status, and the Kansas City Royals faced 50-1 odds of winning…
    - 8 days ago, 24 Oct 14, 3:52pm -

SEO Buzz World

  • The Influence of Fonts; How to Choose the Right One?
    There are plenty of factors that go into choosing a font. Much of it comes from your feelings regarding design and the brand of the website or product you are designing for. Fonts obviously have an influence as they are part of the communication proc…
    - 1 day ago, 31 Oct 14, 8:02am -
  • How to Recover from Penguin 3.0 Penalty?
    Google is continuing their efforts to cut down spamming and improve search results by eliminating or penalizing links that appears to be ‘poor’ as per their webmaster guidelines. With Penguin 3.0 rollout started on October 17 and still in process…
    - 9 days ago, 23 Oct 14, 10:37am -
  • Google Penguin 3.0; What is the Impact?
    It’s been almost two years now that Google Penguin is filtering out the sites that have a poor back-link profile. With its every update, a new guiding principle is added to Penguin algorithm or it is revised, which helps Google to penalize websites…
    - 9 days ago, 23 Oct 14, 10:26am -
  • 57+ Best SEO Websites
    SEO has become more important now than ever before as your website definitely need to be in perfect place in terms of online traffic to promote the site. Whatever your website is related to, you need to have the best SEO strategy to promote your cont…
    - 21 days ago, 11 Oct 14, 5:24pm -
  • How to Make $100 Daily with Affiliate Marketing?
    The Web has grown wide in the last few years and with it the scope and opportunities of all sorts as well. The biggest attraction is the online money business where people dig up ideas and opportunities in order to make money. Does it really work or…
    - 29 days ago, 3 Oct 14, 9:10am -
  • Tips to Build Links for New Website
    Building a new website is not so hard than introducing it. Once site building is done, the next step is the building of links and authority. Though seems easy but mostly it gets quite tricky to run the link building process. The question is to build…
    - 36 days ago, 26 Sep 14, 1:38pm -
  • Build Links without Content; Advice from 20 SEO Experts
    It is said that ‘Content’ is the best asset in link building. Both content and link building go closely together as content based links are easier to build and such links are valued by Google. However, it is not necessary to have content for link…
    - 36 days ago, 26 Sep 14, 1:37pm -

Marketing Land

  • Report: Mobile Grabbed One-Third Of Global Search Spend In Q3
    A third of all paid search spend went to mobile in the third quarter of 2014, an increase of 180 percent year-over-year. Mobile search volume rose 120 percent. That’s according to Covario’s quarterly analysis, which covers clients in high tech, c…
    - 20 hours ago, 31 Oct 14, 12:44pm -
  • The Millennial Future: How Marketers Are Coming Of Age
    Contributor Liane Dietrich shares tips on how brands are successfully tapping into the millennial market.The post The Millennial Future: How Marketers Are Coming Of Age appeared first on Marketing Land.Please visit Marketing Land for the full art…
    - 23 hours ago, 31 Oct 14, 9:30am -
  • Post-Conversion CRO: Optimizing For Customer Retention
    How do you engage with a customer after the purchase? Columnist Tim Ash observes that few marketers optimize for retention and repeat purchase -- and this represents a major missed opportunity.The post Post-Conversion CRO: Optimizing For Customer R…
    - 24 hours ago, 31 Oct 14, 9:02am -
  • How Offline Became The Next Big Digital Thing (Hint: It Involves Your Smartphone)
    Columnist Bill Dinan offers insights into how mobile is helping to drive offline conversions, and how you can harness it to best effect.The post How Offline Became The Next Big Digital Thing (Hint: It Involves Your Smartphone) appeared first on Mar…
    - 1 day ago, 31 Oct 14, 8:04am -
  • Mark Zuckerberg To Hold Public Q&A With Facebook Users On Nov. 6
    What does a town hall meeting for 1.35 billion people look like? Stay tuned. Facebook founder and CEO Mark Zuckerberg announced today that he will be taking questions from the full Facebook community for an hour at 2:00 p.m. Pacific on November 6. Th…
    - 2 days ago, 30 Oct 14, 5:06pm -

Daily Blog Tips

  • Interview: What is PR and How To Do It Correctly
    Below you'll find an interview about PR I did with Murray Newlands, who is one of the most influential marketers and PR strategists online.Wanna learn how to make more money with your website? Check the Online Profits training program!
    - 1 day ago, 31 Oct 14, 6:23am -
  • Selling a Comb to a Bald Man is Old Marketing Strategy!
    Picture this. You visit a blog post on "How to drive traffic to your blogs" that sounded very interesting. You are enjoying the read and spent about 5 minutes reading the post. Suddenly a pop-up appears and looks straight into your face, offering you…
    - 3 days ago, 29 Oct 14, 3:54am -
  • Start Your Blog, Optimize and Promote It
    I always find interesting posts while browsing the web, and on this post I'll share four quite useful pieces I found recently.Wanna learn how to make more money with your website? Check the Online Profits training program!
    - 5 days ago, 27 Oct 14, 11:08am -
  • How to Get An Average Of 10 Comments for Every Blog Post You Write
    Are you struggling to increase your blog comments? We all want more comments to increase blog reputation. Unfortunately most bloggers find it really hard to get more comments.Wanna learn how to make more money with your website? Check the Online Pro…
    - 9 days ago, 23 Oct 14, 5:27am -
  • How to Get Started with a Business Dashboard
    Once your websites or online businesses start growing you'll certainly find that managing all the information becomes quite a challenge on its own. Web analytics, email subscribers and delivery rates, affiliate marketing sales, revenue from your own…
    - 11 days ago, 21 Oct 14, 8:48am -